Suburban Collection Showplace April 30 – May 3

Suburban Collection Showplace
April 30 – May 3, 2015
OVERVIEW
DEMOGRAPHICS
FEATURES AND PROMOTIONS
Exciting and educational
activities on the stages,
special features, celebrity
guests and interactive
promotions were designed
to captivate and attract the
target audience.
We always have so much fun
at the Michigan International
Women’s Show! The staff is
wonderful to work with, the
decorations are beautiful and
the attendees are so much fun!
We look forward to Novi every
spring.
Linda McCulley;
Glitz Galore-N-More
ADVERTISING EXPOSURE
A comprehensive marketing and advertising
campaign promoted the show for three weeks
through television, radio and print as well as digital,
grassroots and social media. Show sponsors and
partners increased awareness through in-store
announcements, register signage, posters and
promotions. The show was highlighted in 145 Kroger
Grocery Stores and hundreds of Boutiques, Coffee
Shops, Salons and Restaurants.
TELEVISION ADVERTISING
The Michigan International
Women’s Show received
outstanding television coverage
and exposure. In addition to a
two week paid schedule on three
prime stations, the show
extended reach through
promotions, contests and live
shots from the show.
• Number of Stations: 3
• Number of TV Spots: 109
• Total TV Campaign: $69,500
Click here for TV Spot
DIGITAL ADVERTISING
DISPLAY CAMPAIGN:
Geo-targeted websites to reach women 25 – 54 in
the Greater Detroit Metro Area
Run Dates: 4/22-4/23
TOTAL impressions delivered: 95,155
• Standard Click through rate is a .07% and the
MIWS ad received a .28%, which is 4x the
standard!
EMAIL CAMPAIGN:
Geo-targeted to reach women 25 – 54 in the
Greater Detroit Metro Area
Email Dates: 4/28-4/29
TOTAL impressions delivered: 94,604
• Standard Click through rate is a .07% and the
MIWS targeted email ad received a .40%, which is
almost 6x the standard!
RADIO ADVERTISING
Five radio stations promoted the
show to listeners of many formats,
including adult contemporary, urban,
country and pop.
Numerous spots were produced to
highlight the show and ran in paid and
promotional schedules across the
region. Additional live spots and
endorsements were run on key
stations featuring sponsors and
promotions.
Radio Spot
• Number of Stations: 5
• Number of Radio Spots: 448
• Total Campaign: $119,145
NEWSPAPER AND MAGAZINES
The Michigan International
Women’s Show was
advertised through an
extensive print ad
campaign with The Detroit
News and The Detroit Free
Press as well as weekly
and monthly regional
publications in order to
saturate the market.
• Show Program
Distribution: 275,000
• Number of Print Ads: 26
• Total Print Schedule:
$299,430
PR IMPRESSIONS
A dedicated PR firm
generated buzz with
women in the market,
scheduled live
interviews and
delivered extensive
media coverage
through print,
television, radio and
online.
• Impact: 28,656,618
Impressions
SOCIAL MEDIA AND E-NEWS
A social media campaign was
integrated into the marketing
plan to reach busy women
through Facebook updates,
promotions on Living Social,
Twitter, Instagram and through
the Official Show Website.
•E-Newsletter Subscribers: 11,630
•Facebook Fans: 6,289
•Unique Pageviews: 133,001
•Living Social Redemptions: 1,200
• $1,094,286 Value
SPONSORS
Outstanding sponsors extended the reach of the Michigan International
Women’s Show and created exciting and interesting features and activities
within the show.
OUTSTANDING EXHIBITORS
99.5 WYCD
9Round
A Charming Affair
A-Box TV LLC
Abbott
"About Me" Story Books
ACE Weight Loss
ADT
Advanced Water Treatment, Inc.
Affinity Private Care & Home Care
All Natural Dips
All'asta
Allied Integrated Marketing
Allure Medical Spa
Almondina
Alphabet Art by Ashley
American Quilters Society
American Red Cross of Southeastern Michigan
Angie's List
AnnaBella's Closet
Arbonne International
Art Van PureSleep
Ask Dr. Nandi
Assai Bath and Body Treats
Atlas Home Improvement
Attractive Life, LLC
Avon Westland Mall
Baltic Amber
Bandals
Bath Fitter
Bath Planet
Baubles & Bags
Bavarian Inn Restaurant & Lodge
Beaches of Fort Myers & Sanibel
Beaute Prestige International
Beijo Bags
Bella Terra
Better Garden Tools
Big Country Family Trees
Birch Run Premium Outlets
BirdWatchers.com
BMS Great Lakes, LLC
Body Tune Plus
Bonnie's Gift Shoppe
Boone's Granite Gifts
Boop-De-Doop
Box of Fun Photo Booths
Boyne Mountain Vacation Packages
Bright Covers
Brilliance New York-Skin Care
Buckeye Chocolate Co.
Bye-Bye Pain
C&L Ward
Cadillac Area Visitors Bureau
Caitlyn's Caps
CamiNaturals
Catie Fashion USA Inc.
Caution Cling, LLC
Center for Cosmetic Enhancement
Chhic Boutique
Christian Science Reading Room
City of Brighton
Closets by Design
Coldwater Country
Comfort Dental Spa
Cooland
Corry Enterprises - Aurora Lamps
Costco Wholesale
Country Cottons
Country Folk Art Creations
Creative Heart Collection LLC
Creative Motivation
Cricket Wireless
Crown Couture
Cutco Cutlery
Cuttie Creations
Daraja Imports, LLC.
Dave's Coffee Cakes - Lou's Old Fashioned
Dazzle
Delightful Scents
Design Your Lobes
Designer Nail Disc
Designs by Alex Simkin
Detroit VA Healthcare System
Diamond Resorts International
Diet Center West Bloomfield
Dip'n Good Dips
Dreams Do Come True(DDCT)
Dressbarn
DTE Home Energy Consultation Program
Dynamic Life Chiropractic
Early Career Academy
Easy Glider Storage Solutions
Easy Living Products - Power Steam Pro
Eccentric Cat
Educatius International
Eileen & Marie
Elegance eT Cetera
Elegant Accents, Inc.
Elite Cosmetics
En Masse Marketing Corporation - Garlic Grater
Endoscopic Solutions, P.C.
Erma's Closet
Essential Body Wear
Estate Planning Legal Services
Everdry Waterproofing of SE Michigan
Exquisite Collections, Inc.
EZ Collectibles
OUTSTANDING EXHIBITORS
Fairytale Entertainment
Famous Amos Cleaning Services Inc.
Fantasia Designs
Fantastic Sams
Fashion Accessory
Fifteen East Salon & Boutique
Fifth Avenue Collection
Fireside Coffee Co.
First 2 Market Products
Follrod Sales
Food Notations "Represent Your Recipes"
Forever N Fashion, LLC.
Forever Sunglasses
FSG Events
Fun Marketing (Williamsburg, VA)
GaGa's Gourmet
Galaxy Watch Corp.
Ganger Dermatology
Get Personal Designer Jewelry
Gift of Life Michigan
Giftworksplus
GL' Amour
Glitz Galore-N-More
Go Pure Chiropractic
Great Lakes Bay Reg. Conv. & Visitors Bureau
Guardian Angel Animal Rescue
Hansons
Hantz Financial Services
Happy Feet
Harlequin Enterprises, LTD.
Hawaiian Moon
Hawes Michael Enterprises - The Grill Mat
Hawes-Michael Enterprises
Health Alliance Plan of Michigan
HealthQuest
Heavenly Dips
Hi-Dow Professional Series
Hip Klips
HomeZone Improvements
I Rhino
Ideal Image
Ideal Product USA, Inc.
IDLife
iheartmedia - WMXD
iHeartMedia - WNIC
imPRESS Instant Press-On Manicure
IN.PURSEinators Traveling Boutique
Initials, Inc.
InnovationX
InnovationX/ X-Vibe
Inspiration Uncorked Art Parties
Ion Jewelry
It Works! Global
J.T. & Associates
JAM Sales -Bravage
Jamberry
JD Salsa
Jenna Kator Collection
Jeunesse - Instantly Ageless
Jewel Craft
Jewell Clip Luxury Hair Extensions & Access.
Jewelry By Natures Stones
Jewelry Sky Diamond LLC
JLT Industries-Florida's Best
John Casablancas Modeling & Career Center
Jolie Touch
Jordan's Pure Michigan Honey
Jose Madrid Salsa
Keck Real Estate/MB Financial Bank
Keep-Collective
Kitchen Craft
kMa
Know Your Health Now
Kozy Collar
Kristy's Trends
Kroger
KS Handmade Kollections
Kudu Klip
LAGA Handbags
Lake Michigan's Best
Laurie's Naturals
Le-Vel
LeafFilter Gutter Protection
Leah & Co.
Lifestyle Marketplace
Light-RX Body Contouring
Lilla Rose
LMD Photography- Boudoir and Beauty
London Specialties Co.
Love, Learn & Laughter Montessori
LuLaRoe with Celeste Nicole and Erika
Luxury Med Spa
Mackenzie's Sugar House
Mackinac Island Tourism Bureau
Macy's
Macy's Oakland Mall-Aramis & Designer Fragrances
Macy's Oakland Mall - Coty Inc.
Macy's Oakland Mall - Dior
Macy's Oakland Mall - L'Oreal
Macy's Oakland Mall - Lancome
Macy's Oakland Mall - StriVectin
Macys Oakland Mall - Clarins
Majic Window
Makeup Eraser
Margaret Ross Jewelry Design Studio
Margaret Taylor, Ltd.
Mark Enterprises, Inc.
Martha's Beaded Jewelry
OUTSTANDING EXHIBITORS
Mary Kay Cosmetics
Matrix Basement Systems Inc.
Matty
Maxey Cosmetics LLC
McDonald's
Meadow Brook Theatre
Melissa's Fancy Feet
Metro Vein Centers
MetroPCS
MI Oils, LLC
Miche
Michigan Association of Chiropractors
Michigan Hearing, LLC
Michigan Lottery
Michigan Regap
Michigan.com /Detroit Newspapers
Mike Greer Photography
Miller Vein
Minute Rice
Mobile Foot Experts LLC
Modern Family Vacation
Monat
Moonlight Diva Emporium
Moslem Shriners Lancer Unit
Mount Pleasant Area Conv. & Visitors Bureau
Ms Margo "The Bone Reader"
Munising Visitors Bureau
Muscott Custom Designs
MY Magazine
My Pillow
NAG Enterprises
Naturally Yours
Neighborhood Library Association
Nerium International
Neurocore
New York Life
Night Light Designs
Noreen Owens Photography
Northwestern Mutual
Norwex
Nuskin/Pharmanex
Odawa Casino Resort
One Time Hair Flips
Onsen Skin Care
Origami Owl
Paddycakes Natural Skincare
Pain Free Products, LLC
Paparazzi Jewerly
Pennsylvania's Laurel Highlands
Perfectly Posh
Pink Pin Lady LLC
Plexus
Pocket Pets
Pockos America, Inc.
Pockos, T/A Shabby Chic
Power Home Remodeling Group
PowerFX, Inc.
Precision Satellite Sales and Service
Prestige Products Direct /Migi Nail Art
Prestige Products Direct /Velvet Eyeliner
Prestige Products Direct/Bella Bands
Prestige Products Direct/Shower Head
Pretty Hunter
Pretty Things Boutique
Procter & Gamble
Profashion Inc.
Project Rehab, Buy Michigan Build Michigan
Prudential
Psychic Eye/Ask Laura
Pure Romance
Puro Medicine
Purple Door Store
R & R Marketing
Renewal by Michigan
ResQ Organics
Restoration Vein Center
Retrofoam of Michigan, Inc.
River Expeditions
Robin Goodfellow Designs
Rock Your Hair
Rodan and Fields
Rose Fashion Accessories, Inc.
Ruby Ribbon
Salena's Accessory Showcase
Salon 3Sixty Inc. D/B/A S 3S Jewelry
Salt Soothers
Salus Saunas
Sam's Club
Samba African Arts
Sault Sainte Marie Convention & Visitors Bureau
Scentsy Fragrance
Schoolcraft College
Sew Be It LLC
Shan Feng He
ShelfGenie of Oakland Macomb
Silpada Designs Jewelry
Simona Calla
Singles Network Magazine
Sit Means Sit
Six Lugs LLC
Sleep Number
Soul Vision Sunglasses
Sparkle Boutique Purses & Accessories
Spirit Ice Vice
St. Ignace Visitors Bureau
St. Mary Mercy Hospital
Star Fashion
State Farm Better State Crew
OUTSTANDING EXHIBITORS
Stella & Dot
Stonebridge Kitchen & Bath
Straight For You
Streak Free MI
Studio Dome Audio
Style Dots
Surprise Parties
Tallon Construction, Inc.
Tanger Outlet Center
Tantrum Boutique
Tastefully Simple
TEMO Sunrooms
Texas Approach
The Adventure Park
The Children's Center
The Crazy Cucumber
The Golden Touch
The Grainery -Fresh Milled Oats!
The Great Bread Company
The Home Depot
The Joint
The LASIK Vision Institute
The Pampered Chef
The Sherwin-Williams Company
The Shoe Guys, LLC
ThinkTank Products
Thirty-One Gifts
TITLE Boxing Club Canton MI
TLC SkinnTea
Too Much Fun Inc.
Total Comfort Marketing
Touchstone Crystal by Swarovski
Travel Ad Service
Treasure Island
Two Psychic Chicks
U.S. Park on Middlebelt
UBER Michigan
Unique Collections
United Dairy Industry of Michigan
University of Michigan Vein Centers
US Food and Drug Administration
Vacations Getaway
Velata
Verizon Wireless
Visions Of Canada
Vitamist Spray Vitamins
Vtrendz
Waldenwoods Family Resort
Watkins Quality Products
West Michigan Tourist Association
Western Southern
Widowsweb
Wigs 4 Kids
Wounded Warriors
Wow - JF 23 LLC / Pain Relief
Xtreme Teeth Whitening LLC
Young Living Essential Oils
Younique
Your Entourage Agency, Inc.
Zeal Credit Union
Zipfizz
Zounds Hearing
UNTIL WE MEET AGAIN
Thank you for helping us bring the very best in health, beauty, home, fashion and more to
the Detroit region and making the Michigan International Women’s Show a huge success. Plans are
underway for next year’s event and response is already strong. Reserve your space today!
Beth Anderson
Executive Show Manager
Sara Cochran
Assistant Show Manager
Alexandra Smith
Assistant Show Manager