La Quinta Arts Foundation

LA QUINTA
ARTS Foundation
Annual Review 2012-2013
La Quinta Arts Foundation (LQAF): A nonprofit 501(c)3
charitable organization founded in 1982 dedicated to its
mission: Promoting and Cultivating the Arts.
This mission is accomplished by producing nationally
acclaimed visual and performing art events, forming
meaningful community partnerships, and providing cultural, education and personal growth outreach opportunities
to students, artists, residents and visitors to La Quinta
and beyond.
Promoting and Cultivating the Arts is more than a
mission statement for La Quinta Arts Foundation — it is our
promise to the community we have proudly served for
over three decades.
LA QUINTA ARTS FOUNDATION
Federal Tax ID Number: 95-3842968
78150 Calle Tampico, Suite 215
La Quinta, CA 92253
760-564-1244
www.LQAF.com
Message from Executive Director Christi Salamone
Thank You,
LQAF Supporters
For Making 2012/2013
Another Perfect Season!
La Quinta Arts Foundation’s 31st season concluded as the most
successful in our history – easily deposing the previous record
breaking achievements of 2011/12:
revealed that nearly one out of every five persons working
in the Coachella Valley is working in the arts and creative
economy, producing a raw impact of almost $1 billion per year
– 7.8% of all private sector employment. And LQAF’s
annual outlay in arts education funding should be viewed as
a tangible investment towards ensuring the future of our arts
community and economy.
With gratitude for support from our members, volunteers,
sponsors, artists, local business, civic and charitable organizations — above all the City of La Quinta — I present the
La Quinta Arts Foundation Annual Review 2012/13.
• La Quinta Arts Festival was officially ranked as the #1 Fine Art
Festival in the Nation (Greg Lawler’s Art Fair SourceBook).
La Quinta Arts Festival 2013 set another all-time record for
art sales.
• Art Under the Umbrellas sustained its phenomenal
success by breaking attendance and art sales records for
this series of one day events.
• La Quinta Blues & Blues drew over 1,800 enthusiastic
blues music and craft beer devotees.
La Quinta Arts Foundation
Board of Directors 2012/13
Chairman/President: Jim Parrish
Chief Financial Officer: Phillip Waller
Secretary: Haddon Libby
Olga Giannini, Bob Marra
Member Emeritus
Kay Wolff
• LQAF Visual Art Scholarship Awards reached a total of
$1,040,002 to local students pursuing college degrees in
the arts.
• Over 500 elementary school students received LQAF’s
free six week art education program.
La Quinta Arts Foundation’s cultural activities continue to be a
crucial economic driver for La Quinta and neighboring cities. In
addition to art purchases totaling over $3.5 million at
La Quinta Arts Festival and Art Under the Umbrellas in
2012/13, attendees patronized local hotels, restaurants, retail
establishments, grocery stores and gas stations during each
visit. Coachella Valley Economic Partnership (CVEP) President
and Thomas Flavin has proclaimed La Quinta Arts Festival as
“one of the bedrocks of the local economy” in The Desert Sun
Valley Voice, February 10, 2013.
La Quinta Arts Festival’s ranking as the premier arts festival in
the nation, plus the unprecedented success of all LQAF events
and outreach programs places LQAF in the forefront of the
Coachella Valley’s arts and creative industry, which is so vital to
this region.
Key findings from the 2012 study of the California Desert’s
Creative Economy undertaken by CVEP and the Arts Oasis
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La Quinta Arts Foundation - Annual Report 2012 - 2013
La Quinta Arts Foundation Staff
Christi Salamone, Executive Director
Jim Christian, Director Finance & Operations
Kathleen Hughes, Events Manager
Kathy Taylor Bauer, Administrative Manager
Debby Nelson, Volunteer Coordinator
31st LA QUINTA ARTS FESTIVAL • March 7-10, 2013
Four Featured Festival Artists
LQAF’s Flagship Event Reigns as
Nation’s Premier Fine Art Festival
National Recognition
• #1 Fine Arts Festival in the Nation, Greg Lawler’s Art Fair
Sourcebook 2013
• #2 Fine Crafts Festival in the Nation, Greg Lawler’s Art
FairSourcebook 2013
• #10 200 Best Fine Art & Design Shows in the USA 2012,
Sunshine Artist
By The Numbers
• 239 artists from 29 states selected from 919 applicants
- 26% were first time exhibitors to the event, 21 from the
Coachella Valley, 4 from La Quinta.
• Ticket Prices: $12, Multi-day Pass $15, Children 12 and
under free. Tickets sold online received a Multi-day Pass
for $12. Attendees with direct mail card received $2 off
(limit 4 per card). Online ticket sales and direct mail card
users continue to increase each year.
• Attendance: 24,154
• Record setting $2,830,963 Art Sales (12% increase over
previous record in 2012)
Consistently providing livelihood and
recognition opportunities for artists is a
significant part of LQAF’s mission focus.
To that end, La Quinta Arts Festival
continually strives to evolve and offer
its exhibitors ultimate amenities and
opportunities to best showcase their
original works of art to a demographically preferred audience on what is
widely known as the most spectacular
art festival site in the country.
The high caliber of La Quinta Arts
Festival artists is guaranteed through
one of the most progressive jury
systems used today employing the
on-line artist application and jury
system Zapplication (ZAPP®), and a
panel of 45 highly qualified experts
with specific knowledge of the art
medium they are judging.
To complement the cultural experience for patrons beyond
the artworks on display, La Quinta Arts Festival 2013 offered
a full lineup of daily entertainment on the amphitheatre and
grounds that included Milton Merlos on Flamenco Guitar, Steve
Madaio & Friends jazz and standards, Karamanta Music’s Bolivian Pan Pipes, Bill Kaele’s Hawaiian Slack Key Guitar, and Don
McLeod’s Statues Vivantes. Restaurant Row provided upscale
restaurant fare from Ruth’s Chris and Fisherman’s Market & Grill.
Art in Public Places
The City of La Quinta Civic Purchase Committee chose
Mark Stephenson’s “Golden Cattails” photographic piece
to join 40 artworks previously procured. La Quinta Arts Festival
serves as a viable APP resource to cities and developers,
along with LQAF’s online Artist Registry.
Photographer Mark Stephenson - Stephenson’s “Golden Cattails” nine-panel photographic piece was selected as the image
for La Quinta Arts Festival’s 2013 Commemorative Poster.
Painter Stacy Dynan – Dynan’s whimsical characters were
used to promote the Festival’s theme of “All Roads Lead to La
Quinta Arts Festival.”
Ceramicists Scott & Naomi Schoenherr – The Schoenherr’s
“Little Red Corvette” image adorned the back of the men’s
commemorative t-shirt.
Mixed Media Sculptor Kathy Ross – Kathy’s “Travel Bug”
figure was the initial inspiration for the “All Roads Lead to La
Quinta Arts Festival” theme. The piece was offered as a prize on
Facebook as a marketing incentive leading up to the festival.
Artist Awards Reception
Hosted by LQAF board and staff members, Festival 2013’s
opening night reception was attended by over 500 invited
guests on the Civic Center Amphitheatre lawn from 5:30 to
7:00 pm. Along with the Festival artists, special invitees to
the Awards Reception were LQAF Friends and Patron Members, Home Hosts, Corporate Sponsors, Community Partners,
and dignitaries from the City of La Quinta, Premier Sponsor
for all LQAF events. The reception was catered by donations
from 12 Featured Festival Restaurants and Festival sponsors.
In addition to the artist awards, La Quinta Arts Festival was
acknowledged with proclamations from The State of California
Legislature Assembly and the County of Riverside Board of
Supervisors for achieving its #1 national ranking.
Festival 2013 Award Winners
Best of Show: Teresa Saia - Drawing/Pastel
Best of Category:
Ceramics
Hasuyo Miller & Robert Farmer
FiberDebora Hyde
Glass
Christopher Jeffries
Jewelry
Harry Roa
Mixed Media
Sathya Burchman
Painting
Annette Hammer
Photography
Mark Stephenson
Sculpture
James Hill
WoodTom Thornton
Awards of Merit:
Ceramics
Fiber
Glass
Jewelry
Mixed Media
Photography
Sculpture
Wood
Jeff Margolin
Bozenna & Lucasz Bogucki
Michael Hermann & Gina Lunn
Adam Neeley
Armando Adrian-Lopez
Jean-Claude Louis
Geoff Buddie & Chris Rom
Alex Chitura
La Quinta Arts Foundation - Annual Report 2012 - 2013
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LA QUINTA ARTS FESTIVAL MARKETING
LQAF’s extensive marketing campaign continues to be effective in reaching new audiences and incentivizing participation.
New Mobile Website
To further enhance the visitor experience, LQAF launched a
newly created mobile website for La Quinta Arts Festival 2013
on March 6th. It was tailored to Smartphones and Tablets,
although accessible from any mobile or standard browser.
The website was designed by VeloMedia offering access to
purchasing tickets, plus information on location and hours,
directions and parking, a Festival site map, entertainment
schedule, art media categories with artist locations, food and
drink locations with menus, and more.
Print & Broadcast Advertising
A comprehensive broadcast advertising program for LQAF
events included over 1,363 .30 radio spots on 11 radio stations,
equating to over 400 hours of paid broadcast time. All spots
were matched with complimentary mentions and PSA’s.
LQAF purchased 6 stations with 475 .30 television advertisements. All stations also ran LQAF’s .30 PSA at double the paid
advertising rate.
The 2013 Festival patron survey confirmed The Desert Sun as
an optimal communication vehicle for LQAF’s local patronage.
A strong campaign in the daily broadsheet, as well as weekend
and magazine publications was undertaken, plus significant
size ads in the BNP tournament daily pairings sheets. LQAF
had a remarkable presence, with both paid and complimentary advertising and editorial coverage in various publications,
some mentioned below.
Digital Presence and On-line Advertising
La Quinta Arts Festival’s Facebook & Desert Sun digital
advertising campaigns yielded 12,090,697 impressions, 8,953
clicks, and 1,935 page likes. Significant increased blog
content on LQAF.com and Facebook resulted in three times
the number of followers from the previous year. LQAF’s Google
page rank is a solid “4” while most websites fall within the 0-3
ranking. LQAF.com page load time is 1.70 seconds rating a B in
page speed grade.
Banner and Signage Program
LQAF’s banner and sign program reached every corner of
La Quinta and beyond: 100 intersection pole banners, 100
banners in the Village area, 28 banners in Old Town La Quinta,
48 banners on the Civic Center
Campus, and 8 large scale
image signs touting our #1
national ranking. New this year,
a lighted billboard was placed
on Dinah Shore Drive January
through March and another
inside the baggage claim area at
Palm Springs Airport Terminal
the middle of February through
March. The 62” x 43” airport
diorama proved particularly
popular as over 263,000 fliers
filed through the airport
during this time period.
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La Quinta Arts Foundation - Annual Report 2012 - 2013
• Greg Lawler’s Art Fair SourceBook ranked La Quinta Arts
Festival #1 Fine Art Festival in the Nation while proclaim
-ing La Quinta Civic Center Campus “The most stunning
festival site in the country.”
• La Quinta was prominently featured in September 2012
issue of Sunshine Artist “Top 10 of the Top 200.”
• Southwest Art Magazine proclaimed La Quinta Arts
Festival “A must see festival in the Western US” providing
a listing and write up under its West Coast Art Events
section, and a complimentary full page ad for the festival
and half page ad for the LQAF Best of Show artist.
• Desert Charities News ran a full page color feature on
La Quinta Arts Festival’s #1 ranking in the January/
February/March 2013 issue.
• CV Weekly gave La Quinta Arts Festival a full color cover,
plus full page editorial in the February 28 – March 6, 2013
issue.
• Canada South magazine ran a two-page full color
editorial in their March 2013 issue titled “All roads lead to
La Quinta for ‘best in the nation’ Arts Festival.”
• Palm Spring Life chose La Quinta Arts Festival as a “Hot
Picks” in the March 2013 Desert Guide, citing it as
“The Toast of the Art World.”
• Travel Host ran a full column feature to accompany our
ad in the February/March 2013 issue.
• Westways listed La Quinta Arts Festival in their Current
Events section for Inland Empire & the Desert in the
March/April 2013 edition.
• The Desert Entertainer and The Public Record each
printed several editorial pieces in their weekly
publications.
• The Desert Sun featured La Quinta Arts Festival on its
Weekend “Hot Picks” page with a 3 column color photo
editorial on Friday, March 8, 2013.
• Footage and interviews taken at the 2010 La Quinta Arts
Festival was replayed on The Tennis Channel network
during the BNP Paribas open.
July 1, 2012 - June 30, 2013, Another Record Breaking Year
LQAF Means Business: By fulfilling our nonprofit mission LQAF
is supporting our partners, bringing customers to local businesses, supporting artists, and generating interest in the arts.
Season Opener Mixer - October 24, 2012
LQAF invited its members and volunteers to the La Quinta
Chamber of Commerce Opening Season Mixer at the Bank of
Southern California. Eleven Art Under the Umbrella artists set
up displays in the bank lobby. The event was co-sponsored
by the Bank of Southern California and catered by Jensen’s
Fine Foods. The participating artists were: Leslee Adams, Bart
Aldrich, Sarah Anderson, Chad Allen & Garrison Wayne, Kathy
Caldwell, Elaine Matthews, Diane McClary, Elliott Newton, Janice Osborne, Ken & Linda Shrimplin, and Lauren Youngs.
Art Under the Umbrellas
October 27, November 10,
November 24, and December
1, 2012; and January 12, January 19, February 9, February 16,
March 23, 2013
This increasingly popular series
of six-hour Saturday events held
along the streets and lawn of
Old Town La Quinta grew from
eight to nine shows during
2012/13. Art Under the Umbrellas again proved to be an
unprecedented success story on
every level. It has become a much anticipated day-trip destination for many of its devotees coming in from all over Southern
California. These free public events that feature 70-80 artists,
live music, and art demonstrations were attended by at least
22,500 patrons — a conservative estimate based on 2,500 per
event. All parking lots in the Village area were routinely filled
to capacity, and Old Town’s shops and restaurants gained
significant increase in traffic. Total art sales of 140 exhibiting
artists soared to over $750,000 – a 16% increase over the
previous year.
Art Under the Umbrellas patronage is also a proven factor in
spurring attendance at La Quinta Arts Festival. Data in the
2013 Festival patron survey shows that 40.6% of Festival
attendees had previously attended Art Under the Umbrellas.
LQAF’s commitment to support and promote artists has resulted in the exceptional reputation of this show among artists
— made evident in the long wait lists in place for each event.
La Quinta Blues & Brews - November 17, 2012
The sixth annual all day music festival was staged on La
Quinta’s Civic Center Campus featuring three premier
Southern California Bands: Ray Goren & The Generation Blues
Experience, Rod Piazza & The Mighty Flyers, and Teresa James
& The Rhythm Tramps. Ray Goren is a twelve year old guitar
and piano prodigy with an “old soul”
keeping the roots music art form
forefront of mind to the amazed and
appreciative audience. Rod Piazza &
The Mighty Flyers and Teresa James
& The Rhythm Tramps are chart topping blues performers who equally
delighted the crowd.
Over 30 microbrew and artisan
beers were offered, along with restaurant fare by Fisherman’s Market & Grill and West Coast
Hof Brau. Free lawn games included bocce ball, ladder golf, and
bean bag toss. An admission fee of $20.00 was charged at the
gate. Tickets purchased online were discounted to $15, as were
those with a direct mail card in hand which was sent to all
households in La Quinta. Attendance totaled over 1,800 – Paid
1,572; Guests and Dignitaries 309.
La Quinta Pillars of
the Community
Award Ceremony
December 18, 2012
LQAF Executive Director
Christi Salamone, La Quinta’s
first mayor and LQAF Founder
Fred Wolff, and La Quinta
Chamber of Commerce
volunteer Ann Kosich were
named recipients of the City’s 2012 Pillars of the Community
award. Created in 2002, the award recognizes those residents
whose lives have had a significance and contribution to La
Quinta. The recipients were publically honored and presented
with plaques by Mayor Don Adolph and City Council Members
at a ceremony held at City Hall. LQAF Board Member Emeritus
Kay Wolff accepted on behalf of her late husband.
Art, Your Passport to Fashion
January 20, 2013
LQAF joined with Chico’s and Soma
on El Paseo to present a preview of
La Quinta Arts Festival 2013 to
over 700 consumers by exhibiting
artwork by Diane McClary, Joanne
Casey, Elliott Newton, Bart Aldrich,
Jerry Caruso, Nick Foschi,
Hannie Goldgewicht and
Rebecca Molayem. LQAF volunteers served as models of Chico’s
latest fashions with 10% of the day’s
proceeds from both stores generously donated to LQAF in the
amount of $3,700. Two pieces of artwork were also sold as a
result of LQAF serving our mission. This marks the sixth year of
LQAF’s partnership with Chico’s and Soma.
La Quinta Arts Foundation - Annual Report 2012 - 2013
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July 1, 2012 - June 30, 2013, Another Record Breaking Year
Distinguished Artists of La Quinta
February 21, 2013
LQAF continues to partner with the City of La Quinta to
identify worthy nominees and contribute amenities to the
event reception. Those honored this year were Mike Costley
(LQAF’s nominee), Sergio Naduville, and Andy Williams, another
longtime LQAF supporter.
Volunteer Appreciation
Luncheon - March 22, 2013
Cliffhouse Grill & Bar served as the
venue for LQAF’s annual luncheon
honoring over 50 of our star volunteers who donated an extraordinary
amount of time and expertise to LQAF programs, plus staff.
This group included event and office volunteers, as well as the
elementary school education program docents.
City of La Quinta Community Picnic - April 27, 2013
LQAF participated in the City of La Quinta’s annual Community
Picnic at La Quinta Civic Center Campus. Staff imparted information on LQAF mission and activities and set-up sidewalk
chalk art activities while distributing a cache of art and healthy
activity supplies to La Quinta children.
Greater Palm Springs Convention and Visitors
Bureau Awards - June 27, 2013
Christi Salamone/La Quinta Arts Festival was presented with
the Santa Rosa Award, 2013 Recognition of Destination Excellence, for an individual or organization that has worked to
further the image of the greater Palm Springs region. Tied for
that honor was Mark Kiehl/Palm Springs International Airport.
Old Town Wine Bar Gallery
Ongoing since June 2010
LQAF continues to coordinate and curate a
revolving slate of artists to adorn the walls of
the Old Town Wine Bar. Ten art pieces were sold
from this effort in 2012/13, totaling $7,500.
PATRON PROFILE STUDY
• More than half of all survey respondents (52.2%)
reported coming to the La Quinta area expressly to
attend the 2013 La Quinta Arts Festival. 45.8% of
respondents were from outside the Coachella Valley
representing 48 US states, Canada, and other
international destinations.
• La Quinta Arts Festival attracts the highest desirable
demographic with 55.9% reporting over $100,000 in
annual household income, 31.6% with income of over
$150,000, over a third are business owners.
• In addition to Festival art purchases totaling $2.8 million,
LQAF attendees patronized local restaurants (90.8%),
retail establishments (45.7%), grocery stores (43.3%) and
gas stations (35.9%), spending a respondent average of
$1,063 each during their visit to La Quinta.
• 93% rate La Quinta Arts Festival above average or
excellent, giving it 4.6 of 5.
To best capitalize on La Quinta Arts Festival’s #1 ranking, LQAF
hired consultant Kay Hazen and Company to help strategize
an accelerated marketing plan and conduct a comprehensive
visitor survey to better serve our patrons and community
constituency.
Highlights of the Patron Profile Study of La Quinta Arts
Festival 2013 include:
• La Quinta Arts Festival is successful in drawing new
visitors and retaining loyal patrons: 43.3% were
attending for the first time; while 56.7% indicate they
have attended the Festival at least once prior.
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La Quinta Arts Foundation - Annual Report 2012 - 2013
VOLUNTEERS
La Quinta Arts Foundation Volunteers are crucial to the
success of our programs and events. During 2012/13 361
Volunteers donated in excess of 4,730 hours. Those individuals
being recognized in this report have logged the most hours,
or put forth extraordinary efforts for the Foundation.
Board of Directors
The Board of Directors constitutes a vital volunteer arm of
LQAF donating time and resources to judiciously steward
LQAF and serve as ambassadors throughout the year.
The members of the 2012/13 Board of Directors are listed
previously in this report.
Karen Ackland
Arthur & Maddy Breton
Debi Brewer
Marge & Norm Dodge
Keith & Pat Evans
Joan & Mel Freeman
Sandra Gilhousen
Sandy & Phyllis Hellman
Greg & Ellen Hull
Maria Hunt
Ky McCormick
Sally McKenna
Wilma Mills
Sandra Morton
Pene Owens
Janet Phelps
Jan Richardson
Sandy Sharpe
Dori Smith
Paul & Shirley Wertlake
Linda Wolf
Kay Wolff
Artist Advisory Board
Made up of some of Festival’s most talented and respected
artists, they provide assistance for Festival layout, artist
recruitment, the jury process, and offer guidance in all aspects
of Festival planning. LQAF thanks the following Artist Advisory
Board for their contributions to the 2013 Festival:
La Quinta Arts Festival Volunteers 300+ Volunteers donated in excess of 3,444 cumulative hours
during the year to prepare for and run the 2013 Festival.
Special thanks to the following Festival 2013 Chair Persons:
Tom Barnes
David Bjurstrom
Jim Budish
Joanne Casey
Robert Ferguson
Barbara Holloway
Donald McCoy
Jason McQuaid
Jason Napier
Isabelle Posillico
Leo Posillico
Mark Stephenson
Docents La Quinta Arts Foundation gives special recognition to the
following nine docents for contributing 243 hours to the
elementary school program during 2012/13.
Leslee Adams
Bo Anderson
Pam Arnold
Sharla Fox
Marie Ballinger
Carol Benner
Debi Brewer
Mary Bryant
Lori Currie
Marge Dodge
Keith Evans
Jeff Fier
Kathy Fier
Jim Forneris
Jo-Anne Forrest
Esther Gelineau
David Harrington
Deborah Hoffman
Barbara Jamtgaard
Kathy Jonas
Rhonda Larson
Bobbie McClain
Diana Miller-Castelis
Gloria Nixt
Monica Powell
Bill & Sue Rashford
Pat Shapiro
Chris Sipe
Stephanie Sipe
Carolyn Todd
Ron Wendt
Joan & Mel Freeman
Lisa Herbst
Irv & Elaine Sitron
Scholarship Committee
Scholarship applications and art portfolios are submitted
online beginning in February, and reviewed by a scholarship
committee in April.
Scholarship 2012/13 Committee Members are:
John Hansen - Art Teacher, Professional Artist
Hovak Najarian - Doctorate Fine Arts, Professor Emeritus,
College of the Desert
Roy & Debbie Ramirez - Ryan Ramirez Memorial Fund
Deborah Schwartz - Public Art Coordinator, City of Palm Desert
Festival 2013 Home Hosts
26 Festival Artists had the benefit of home hosting provided
by the following volunteers who opened their homes to artists
during Festival week. This program is vital for certain artists
that would otherwise be unable to afford the high cost of local
hotel stays.
Office Assistance
Kathy Jonas
Marie Ballinger
Carol Benner
Festival Photographer
Ian Slater, Velomedia
La Quinta Arts Foundation - Annual Report 2012 - 2013
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MEMBERSHIP
La Quinta Arts Foundation Memberships totaled $26,040 from 143 individual households during the 2012/13 fiscal year.
This number includes 34 artists who joined or renewed at the Artist Member level ($75 and $100) offering the benefit of inclusion
on our LQAF.com Artist Galleries with on-line gallery exposure and contact availability.
SPONSORS, DONORS, AND COMMUNITY PARTNERS
Premier Sponsor
The City of La Quinta LQAF is most grateful to receive the
continued support of City of
La Quinta. LQAF entered into a
Marketing Services Contract for
$103,130 for the 2012/13 season of
activities, to which the City was designated Premier Sponsor of
LQAF events, and LQAF worked with the Community Services
Department to present our slate of cultural activities.
Premier Sponsor
City of La Quinta
Corporate Sponsors
Integrated Wealth Management
Rabobank
Community Partners
AAMONTE
Andy Gump
Chico’s
Classic Party Rentals
Embassy Suites La Quinta
Fast Frame
Heimark Distributing, Stella Artois Beer
John F. Kennedy Memorial Hospital
La Quinta Resort & Club
La Quinta Rotary
Law Offices of Frank J. Delany
Lowe’s Palm Springs
Minuteman Holdings LLC
Old Town La Quinta
O’Linn Security Inc.
Riviera Hotel, Palm Springs
Soma
South Valley Electric
Thomas A. Pistone Law Group
VeloMedia
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LQAF contributed $54,000 in 2013 to gravel stabilize La Quinta
Village parking areas owned by the City of La Quinta for the
use and benefit of the entire community.
More than ever, mutually beneficial partnerships, collaboration
and the generosity of local business, civic and charitable organizations are critical to sustain our mission. Seventy-five businesses and organizations partnered with, and/or contributed
to LQAF in 2012/13. These alliances validate and strengthen
LQAF’S significance in our community and we are indebted to
the following:
Featured Restaurants
Bristol Farms
Castelli’s Ristorante
Chipotle Mexican Grill
Cliffhouse, La Quinta
Ernie’s Bar & Grill at PGA West
Fisherman’s Market & Grill
Hog’s Breath Inn La Quinta
La Quinta Baking Company
Legacy Thai Restaurant, La Quinta
Pacifica Seafood Restaurant
Ruth’s Chris Steakhouse
Solano’s Bistro
Stuft Pizza Bar & Grill
Twenty6 at La Quinta Resort & Club
Media Sponsors
Desert Charities News
Desert Entertainer
Lamar Outdoor Advertising
Southwest Art Magazine
The Desert Sun
The La Quinta Gem
The Public Record
Travel Host
CBS Local 2
FOX 11
KESQ 3
THE CW5
KMIR 6
La Quinta Arts Foundation - Annual Report 2012 - 2013
KPSE 13
LIVEWELL NETWORK 36.2
TELEMUNDO TV 15
KAJR The Oasis 95.9
KJJZ 102.3
KMRJ JAMMIN 99.5
KPLM Big 106 Country
KUNA FM La Ponderosa 96.7
Donors
Alankara Salon
Ciro’s Italian Restaurant
Desert Willow Golf Resort
Highland La Quinta II, LLC
(Fresh & Easy Plaza)
JW Marriott Desert Springs
Resort and Spa
La Quinta MedSpa
Marshall & Bonnie Hughes
Miracle Springs Resort & Spa
Mountain View Country Club
Pueblo Viejo Grill
Rancho La Quinta Golf
Renaissance Esmeralda Resort & Spa
Smith Family Trust
Summit Team (Ralph’s Plaza, La Quinta)
The Oasis Country Club
Wally’s Desert Turtle
2012/13 OUTREACH
Visual Art
Scholarship
Awards
La Quinta Arts
Foundation awarded
$40,000 to 29 visual
art majors to attend
college during the
2012/13 academic year.
This amount includes
Sarah Murphy
funds from the Ryan
Ramirez Memorial Trust, The David and Nancy Marks and the
Melville Keever Memorial funds. With this investment, LQAF’s
Visual Art Scholarship program has committed a total of
$1,040,000 to students pursuing college degrees in the arts
since the program was initiated in 1984.
LQAF Congratulates the Following
2012/13 Award Winners:
Returning Scholarship Recipients
Tatiana Barbuzza – College of the Desert
Cristian Cabrera – College of the Desert
Alessandro Cinelli – Cal State San Bernardino
Alicia Ann Crawford – Art Institute of California Inland Empire
Amanda Emmett – California State University San Bernardino
Sofia Enriquez – Otis College of Art & Design
Zayra Favares – College of the Desert
Tiffany Kantor – Art Institute of California Hollywood
Kyra Key – California State University Northridge
Salle Kirby – College of the Desert
Jessica May – University of Redlands
Sarah Murphy – Indiana University
Brittany North – University of California Riverside
Leah Oakes – California State University Northridge
Brittney Passmore – Savannah College of Art & Design
Virginia Santillanes – College of the Desert
Jodi Schwausch – California State University Fullerton
Elizabeth Talbot – California State University Long Beach
Eduardo Valadez Arenas – California College of the Arts
Roberto Velazquez – Marymount
First Time Scholarship Recipients
Ashley Hapner – Loyola Marymount
(Palm Springs High School)
Carina LaViolette – Fashion Institute
of Design and Merchandising
(Palm Springs High School)
Ashton Morgan – College of the
Desert (La Quinta High School)
Alex Perez – Cal Poly San Luis Obispo
(College of the Desert)
Alexander Quenault –
Ari Vazquez
Orange Coast College
(Desert Hot Springs High School)
Karla Roman Wong – College of the Desert
Cristina Ruiz – California State University San Bernardino
(Coachella High School)
Sarah Jane Sawdey – Concordia University
(Desert Christian High School)
Ariadna Vazquez – California State University Long Beach
(College of the Desert)
Salle Kirby
Elementary School Docent Program
La Quinta Arts Foundation’s Docent Art Program was
provided free of charge by 9 docents to 510 fourth and fifth
graders attending 17 classes in 5 elementary schools in the
Desert Sands Unified School District:
Adams Elementary, Carter Elementary, Hoover Elementary,
Reagan Elementary, and Truman Elementary.
The Docent Program imparts art history lessons and uses visual art principles and concepts to stimulate critical thinking and
creative expression in all academic disciplines. With almost no
arts education now in the classroom curriculum, this program
provides the only arts education experiences that most of
these students are exposed to during the entire school year
Alessandro Cinelli
La Quinta Arts Foundation - Annual Report 2012 - 2013
9
FINANCIALS
LA QUINTA
ARTS FOUNDATION
LA QUINTA
ARTS FOUNDATION
STATEMENT
OF FINANCIAL
POSITION
STATEMENT
OF FINANCIAL
POSITION
June 30, 2013
June 30, 2013
ASSETS
Cash and Equivalents
Scholarship Funds
Endowment & Facilities Reserve
Other Current Assets
$2,287,335
13,270
3,965,385
45,856
Total Current Assets
$6,311,846
Equipment, Net
$
63,108
TOTAL ASSETS
$6,374,954
LIABILITIES
Accounts Payable
Accrued Expenses
$
13,270
50,308
Total Liabilities
$
63,578
Net Assets
$6,311,376
TOTAL LIABILITIES AND NET ASSETS
$6,374,954
LA QUINTA
ARTS FOUNDATION
LA QUINTA
ARTS FOUNDATION
STATEMENT
OF
ACTIVITIES
AND CHANGES
NET ASSETS
STATEMENT OF ACTIVITIES AND CHANGES
IN NETINASSETS
June 30, 2013
June 30, 2013
REVENUE
Contributions and Grants
Program Revenue
Investment Income
Realized Gain on Assets
$ 136,965
1,370,986
181,689
63,302
TOTAL SUPPORT AND REVENUE
$1,752,942
EXPENSES
Program Expenses
Administration Expenses
Depreciation
$1,036,786
123,093
6,931
TOTAL EXPENSES
$1,166,810
Excess of Revenues over Expenses
$ 586,132
10 La Quinta Arts Foundation - Annual Report 2012 - 2013
La Quinta Arts Festival 2013 - An Unparalleled Cultural Experience
La Quinta Arts Foundation - Annual Report 2012 - 2013
11
Art Under the Umbrellas - Favorite Gathering Place for Family and Friends
12 La Quinta Arts Foundation - Annual Report 2012 - 2013
La Quinta Blues & Brews – Exploring Roots Music Heritage
La Quinta Arts Foundation - Annual Report 2012 - 2013
13
The Art of Fashion at Chico’s – Fashion and Art Join For a Good Cause
14 La Quinta Arts Foundation - Annual Report 2012 - 2013