DIGICELL: SERVICING THE WIRELESS INDUSTRY FOR MORE

AN INDEPENDENT
PUBLICATION
NOT AFFILIATED
WITH ANY OTHER
ORGANIZATION
T h u r s d ay,
ay M
May
ay 1100,, 22001122
O s e r C o m m u n i c a t i o n s G ro u p
EXCEPTIONAL POWERING SOLUTIONS WITH ALPHA
TECHNOLOGIES
Mark W. Schnarr, President and CEO of Alpha Technologies,
Ltd., discusses the challenges that his company solve in providing power technology for telecommunications enterprises.
WW: Tell our readers a little about Alpha. What’s your main
line of business?
MWS: Alpha Technologies, Ltd., is the manufacturer of exceptional powering solutions for the worldwide telecom, cable TV, traffic, security
and renewable energy sectors. In the telecom market, Alpha is THE expert in
wireless power, with solutions for every application including high-efficiency DC
power plants, AC inverters and outdoor power-system enclosures. For two
decades, Alpha has been supporting the evolution of Wireless networks through
our innovations in both power and cabinet solutions.
WW: What has happened at Alpha since last year’s CTIA?
INTERNATIONAL CALLS MADE EASY
WITH STREAMDIALER
Erik Levitt, CEO of Endstream
Communications, LLC, discusses
the company’s new Mobile Dialer
Application, which will be presented
at CTIA.
Continued on Page 21
New Orleans
DIGICELL: SERVICING THE WIRELESS INDUSTRY FOR
MORE THAN 15 YEARS
Navid “Tony” Ebizadeh, President of Digicell International, Inc.,
spoke with Wireless World about his company’s experience and expertise in providing technology solutions to carriers and other wireless
companies.
WW: Tell our readers a little about your company. What’s your main
line of business?
NTE: DigiCell International, Inc. was founded in 1994 and, through dedication and determination, has become one of the largest open-market distributors of CDMA and GSM
mobile phones and wireless devices in the U.S.A. DigiCell leverages almost two decades
of global industry experience to provide exceptional strategic sourcing, negotiation, procurement and supply chain management for the distribution of wireless technology at
value-added price points.
WW: What would you say makes your company unique?
NITE IZE: ENHANCING YOUR MOBILE
EXPERIENCE
An interview with Rick Case, Founder
& CEO, Nite Ize
WW: Tell our readers about your company.
Continued on Page 20
RADIO FREQUENCY TRANSPARENT
CONCEALMENT DONE RIGHT
Mark Peabody is the CEO
of
Peabody Engineering, parent company to Peabody RFTC Concealments.
WW: Tell our readers about your
company. What’s your main line of
business?
WW: Tell our readers a little about your company. What’s
your main line of business?
EL: Endstream Communications was founded in 2007 as is
a next-generation carrier, providing wholesale termination
predominantly within the U.S. and in select countries in
which we have direct interconnection agreements, including
Israel, Canada, the U.K. and Brazil. We have since expanded our offerings to include SIP trunking, direct inbound dial-
RC: Nite Ize, Inc., is a company that is
driven by the goal of introducing innovative, highquality products to the market that bring exceptional
versatility, usability and creativity to the user experience. Nite Ize has been in business for 23 years and
offers over 400 products in diverse product lines that
include Mobile Device Holsters & Cases, LED Toys
& Visibility products, Hardware Products and the
INOVA brand of high quality LED Flashlights. Nite
MP: Peabody RFTC Concealment Systems is a division
of Peabody Engineering & Supply, Inc in Corona, Calif.
We have been specializing in Radio Frequency
Transparent Concealment (RFTC) systems for over 15
years. We have hundreds of concealments from coast to
coast. Peabody RFTC is a one-stop-shop for concealment structures. We design, engineer and fabricate con-
Continued on Page 28
Continued on Page 37
Continued on Page 37
TRANGO ANNOUNCES NEW APEX24UL
ALL-OUTDOOR WIRELESS BACKHAUL
SYSTEM
4
Thursday, May 10, 2012
Trango Systems, Inc. a leader in
microwave backhaul solutions, is
pleased to announce the new
TrangoLINK Apex24ULTM all-outdoor
wireless backhaul system. This pointto-point wireless system is designed
for Carrier, Enterprise, and Service
Provider networks and utilizes the 24
GHz license-free spectrum.
The Apex24UL provides the highest performance available in the 24
GHz band with outstanding through-
put, latency, management capability
and reliability. The system utilizes
1024QAM modulation and multilayer
header compression to enable throughput of 750+ Mbps full duplex (1.5
Gbps+ aggregate) on a single 60 MHz
channel. With XPIC or 2+0 configurations, the system can support over 1
Gbps full duplex.
Operating in the un-crowded 24.05
to 24.25 GHz band, link distances of
five miles or more can be achieved.
COMPREHENSIVE NETWORK DEVELOPMENT WITH NORTHEAST SITE SOLUTIONS/NORTHEAST TOWERS
An interview with Lisa Lin Allen, President
and Owner of Northeast Site Solutions.
WW: Tell our readers about your company.
What’s your main line of business?
LLA: NSS/NET affords unprecedented,
comprehensive, “true” turnkey network
development, site acquisition, construction
and consulting & management solutions to
the wireless industry by providing premier
project-management services, including
development and management of a team
that is specifically tailored to fit our clients’
specific needs.
NSS/NET prides itself in employing industry experts in every aspect of the wireless
industry.
Our staff includes, legal, permitting and
environmental experts, as well as Project
Managers with years of education and
Wireless World
The system has
unparalleled
flexibility with
user
settable
channel bandwidths from 10
to 60 MHz,
modulation from QPSK to 1024QAM,
and custom Transmit/Receive spacing.
Hitless
Adaptive
Coding
&
Modulation (ACM), combined with
advanced VLAN, MPLS and Diffserv
QoS, ensures all critical traffic goes
through during rain fades.
Carrier features are included, such
as a full Metro Ethernet Switch with
Continued on Page 21
An independent publication not affiliated with CTIA
Lee M. Oser
CEO and Editor-in-Chief
Lyle Sapp
Kate Seymour
Senior Associate Publishers
Kim Forrester
Associate Publisher
Lorrie Baumann
Editorial Director
Dirk Deppey
Associate Editor
Monica Boland
Art Director
MJ Mullen
experience,
and
Construction Managers
and crews well-versed in
all carrier technology, as
well as the safety training needed to ensure an
accident-free work zone.
We understand the importance of our
clients’ deadlines and the consequences to
our clients of not meeting or exceeding
them. It is the collective goal of NSS/NET
to exceed our clients’ deadlines. This
enables NSS/NET to provide its clients
with a “seamless,” one-stop experience.
WW: What would you say makes your
company unique?
Continued on Page 28
Graphic Designer
Selene Pinuelas
Traffic Manager
Clarissa Alvarez
Angela Bosso
Kelly Cooper
Paul Harris
James Himebaugh
Adriana Inzunza
Account Managers
Enrico Cecchi
European Sales
Wireless World is published by
Oser Communications Group ©2012.
All rights reserved.
Executive and editorial offices at:
1877 N. Kolb Road, Tucson, AZ 85715
520-721-1300/Fax: 520-721-6300
www.oser.com
CONNECT TO YOUR ACTIVE LIFESTYLE
WITH THE CONNECT CASE
20
Thursday, May 10, 2012
Nite Ize, Inc., a leading manufacturer of
innovative accessories, announced the
introduction of the Connect Case and system of Accessories for the iPhone 4S/4.
Made of shatterproof polycarbonate, the
Connect Case is slim, light, durable, and
practical. Available accessories include a
Mobile Mount and Connect Cradle that
allow the user to connect to their active
lifestyle by providing workstations for their
Connect Case in a vehicle, on a bike, as a
desk stand or permanent docking station on
a surface.
“The Connect Case and Accessories
provides an innovative new way for users to
stay connected with their iPhone,” said Rick
Case, Nite Ize founder and CEO. “The
Connect Case offers the protection and
security you need for your phone, but the
system of accessories allows you to use
VENDOR VIEW: HOSTED NETWORKS
OFFER RURAL OPERATORS ADVANTAGES AS THEY MIGRATE TO 4G/LTE
By Andrew Silberstein, Senior Vice
President and General Manager, Services,
Globecomm Systems Inc.
Hosted network strategies are a sensible option for resource-conscious operators
that want to successfully migrate to 4G/LTE
while managing day-to-day business.
Hosted networks can bring more than the
network, providing additional engineering
talent, improved economics on equipment
and reduction of the effort relating to vendor
and technology management. Rural operators, which typically don’t have excess
human and cash resources to take on a
major migration, can benefit from hosted
NTE: Through in-depth, 360-degree market analysis, we create customized
processes and solutions relevant to our target audience. Our strategic experts combine proficient industry knowledge with
specific market insight and strict negotiation to maximize efficient and profitable
supply chain management.
Digicell (Con’t. from p. 1)
WW: What was the most significant event
or series of events affecting your company
in the past year?
approaches through the 4G/LTE transition
period and in the long term.
Accelerate, De-Risk and Expand
The shift from 3G to 4G/LTE is significant for any operator, and particularly for
rural operators that must scrutinize factors
like expense, risk and business disruption.
The move to 4G signals a transition into a
more robust set of services, placing new
demands on operators’ front offices and
requiring greater focus on customer engagement. Operators need to focus on caring for
customers while introducing them to the
new services 4G/LTE enables. But 4G network complexity can distract from those
NTE: Digicell has launched and successfully added Unimax devices into the handset line up of the largest tier-two carriers in
the United States. In addition, Unimax
devices are now offered by premier
MVNOs such as Public Mobile and Virgin
Mobile.
WW: What do you anticipate to be your
greatest challenge in the year ahead?
NTE: Competition with larger OEMs is
always the biggest challenge. Our goal is
Wireless World
your device in ways you never thought possible! I use mine in my vehicle to easily
view and charge, but I also use it while riding my bike to monitor my messages. It has
made my iPhone even more available and
conveniently accessible.”
The Connect Case offers protection
from everyday wear and tear, dependable
shock-absorption, and a unique design that
keeps your iPhone’s features accessible at
all times. The top opens for easy access and
snaps securely closed with an innovative
flex-hinge, and its slim design allows
“dockability” in the case. Included with the
case is a removable Connect Clip that
allows you to attach your phone to pockets,
straps, or belts. It also comes with a convenient carry clip, and a custom-designed,
anti-fingerprint screen protector. Available
in a range of eye-catching colors with softtouch feel and a positive diamond grip pattern the Connect Case gives you the protection and practical convenience you need for
your iPhone with the slim-line design that
accentuates its style.
For
more
information,
visit
www.niteize.com, email [email protected],
call 800-678-6483 or stop by booth 2262.
priorities.
As rural operators set their 4G/LTE
migration strategy, hosted services should
be considered as a means to accelerate, derisk and expand access to critical resources.
Hosted networks offer advantages in time to
market; phased deployment; cost certainty;
simplified migration both up the ‘G’ levels
and from GSM to CDMA; and improved
economics relating to equipment and software licenses.
A hosted provider can represent a buying collective, creating economies of scale
across its customer base that have more
leverage than an operator may generate on
its own. The effort involved in acquiring
new network equipment and software
licenses can become the hosted providers’
responsibility, so internal teams aren’t
bogged down with RFPs, managing bidding
processes or negotiating one-off contracts.
Operators can preserve capital as a
result of not having to purchase and license
all their new 4G services and equipment.
Existing towers, which an operator likely
owns, can remain in use, but leased equipment―owned and operated by the hosting
provider―can be installed on them. Thus,
the operator can minimize its risks and perform a limited or phased rollout, measuring
at each step to ensure that actual customer
uptake matches projections.
Plan for a Phased Rollout
A phased approach is critical to success. A hosted provider should be able plan
and execute a phased 4G/LTE rollout. An
effective plan shows that a hosted provider
can be a true business partner and an expert
asset, not just a network services vendor.
To learn more, please visit
www.globecomm.com or stop by booth
2860.
to design cost efficient devices that people
will like―to make sure their handset experience will be enjoyable.
WW: Where is your current product
emphasis?
WW: Are you introducing any new products?
NTE: By the second quarter of 2012,
Digicell will launch the first military spec
rogue handset into the US market, in addition to larger screen androids with the latest technology.
NTE: Over the years our primary focus
has been mostly on handsets. However, we
see great growth with data products. Our
product lineup is beginning to illustrate
just that.
For more information, visit www.digicellintl.com or call 310-836-8600.
THE ‘SHOWROOMING’ PHENOMENON
AND HOW RETAILERS CAN FIGHT IT
Wireless World
Amazon became a thorn in the side of wireless retailers last fall, when it launched a
Black Friday “Penny-Pincher Sale,” putting
nearly 100 high-end smartphones on sale
for only a penny.
Just over a week later, the company
went even further: launching its Price
Check App and encouraging shoppers to
use the app to compare prices for items
while in-store and buy them on at a lower
price on Amazon.com via their mobile
devices.
Suddenly, the threat of “showrooming”―consumers visiting a brick-and-mortar store to see and try a product out before
buying it online from somebody
else―became a lot more imposing. Here
Alpha Technologies (Con’t. from p. 1)
MWS: 2011 was a successful year for
Alpha, with lots of growth, continued
factory expansion and increased U.S.based manufacturing. We continue to
focus on telecom (by expanding our
portfolio of NEBS certified products
and achieving TL 9000 certification) to
ensure our continued success with the
largest wireless carriers in North
America. Lastly, it was a great year as
we developed a wide array of new
products.
WW: What trends is Alpha seeing in
the wireless market?
was Amazon, explicitly promoting the practice.
Since then, the showrooming trend
continues to grow. A February 2012
ClickIQ survey found that 45.9 percent of
U.S. online shoppers research products instore, before eventually buying the product
online.
This trend has taken its toll on big electronics retailers like Best Buy, whose stock
dropped 40 percent in 2011. Retail experts
have attributed Best Buy’s recent struggles
to poor customer experiences, both in-store
and online.
In mid-January, Target was so fed up
with showrooming that it issued an urgent
letter to vendors, suggesting they create
tion from conventional macro cell sites
to more distributed architectures, to
maximize spectrum utilization and
increase capacity. This decentralization trend is leading to growth in
indoor and outdoor DAS deployment,
along with newer, non-traditional
architectures that place the radio closer and closer to the customer. This, in
turn, results in blended sites that
include both macro and distributed
components. We are also seeing the
proliferation of tower and pole-mounted radios and nodes.
WW: What technical challenges do
these trends present?
MWS: The introduction of LTE gets
the headlines, and rightfully so. But we
also see the tremendous demand for
data causing carriers to begin to transi-
MWS: Overlaying LTE on 3G and
even 2G networks requires multiple
voltages at the site, driving the need
for high efficiency DC-DC converters.
The new, smaller sites need less over-
RSTP, ERPS (G.8032), Link/Service
OAM and advanced multilayer QoS.
The system supports both Sync-E and
IEEE1588v2, and AES 256 Encryption
is available for applications requiring
high link security. Two GigE ports are
available for traffic and in-band management which support Copper and
Fiber, with a separate out-of-band
management (OBM) port. Full 1+1 hot
standby (HSB) is also supported for
link where ring redundancy is not an
option.
Trango (Con’t. from p. 4)
Thursday, May 10, 2012
21
unique products for it
to carry so that it could
better compete with etailers like Amazon.
In response to the
showrooming trend, a
number of major retailers (including Sears,
Lowe’s, The Gap,
Nordstrom and Neiman Marcus) are equipping staff with smartphones, tablets and
mobile apps to provide better customer
service in-store. They are also installing
interactive retail displays to provide customers with access to product information
they are used to finding online.
“The key for brick-and-mortar retailers
is to create an engaging in-store experience
where users can interact with their content
in the store, not online with Amazon’s,”
says iQmetrix president and CEO
Christopher Krywulak.
For
brick-andmortar retailers, the
convenience of an inperson
transaction
remains significant. A
January 2012 survey by
the Pew Internet and
American Life Project
found that 35 percent of
respondents
bought
from the store location where they were
comparison shopping, versus 19 percent
who bought online and only 8 percent who
went to another store.
“To defeat showrooming, retailers
must go beyond a typical e-commerce
transaction: Offer a superior in-store experience―demonstrate value, convenience,
service, etc.―and let customers walk out
with the product they came to buy, not wait
all power, requiring changes in power
system configurations. The distributed
networks such as DAS require even
less power, and their solutions may be
either AC or DC. But they still require
battery backup, though not necessarily
as much as a BTS site. Since the sites
are closer to customers, the enclosures
must be as small as possible, aesthetically pleasing and functionally sound.
For indoor DAS networks, some carriers want to forego powering the nodes
with local power to avoid the proliferation of UPS and batteries, so they are
looking at using centralized power and
remotely powering equipment over
twisted pair cable.
line power unit, called eLimiter TM,
which supplies -48Vdc to distant DAS
nodes. For the outdoor applications,
our new Te49 pole mount cabinet is
capable of housing a variety of AC and
DC power solutions, along with the
backup batteries. One of the new low
power DC solutions we are offering is
the CordexTM 48V 300W HP rectifier,
which can be configured in various
ways to provide the right amount of
power conversion. Lastly, for larger
LTE applications, we developed two
dual voltage products that power both
legacy and new base stations. Each of
these products is on display this year at
CTIA in booth 3919.
WW: What products has Alpha introduced to respond to these challenges?
MWS: For the indoor DAS applications, we have developed a nifty little
The TrangoLINK Apex24UL is
easy to set up and can be quickly
deployed without waiting for a frequency license. The all-outdoor unit
attaches directly to the high performance antenna (one-to-three foot diameter) using a simple slip-fit connection,
Continued on Page 28
Visit Alpha Technologies online at
www.alpha.ca or call 800-667-8743.
and only a single Ethernet cable
required to carry management, traffic
and power to the network.
For more information, visit
www.trangosys.com or stop by booth
5059.
28
WEATHERPROOFING SOLUTIONS FOR
FIBER-FED TOWER NETWORKS
Thursday, May 10, 2012
By Stephen C. King, Wireless Applications
Engineer, 3M Communication Markets
Division
In fiber-to-the-antenna (FTTA) tower
systems, weatherproofing coaxial jumper
cable connections is critical to delivering
reliable mobile services. Protecting connection points at the remote radio unit
(RRU) and the antenna can help mobile
operators avoid costly repairs and down
time, ensure signal integrity and keep subscribers happy.
Water is the enemy of coaxial cable. It
can intrude into the cable through DIN
and/or N-type connectors and cause damage. One tiny drop of rain in the wrong
location can short circuit the conductor and
cause the signal to fail, resulting in a service outage. Operators don’t need to be
reminded that even a short service interrupStreamDialer (Con’t. from p. 1)
ing (DID), toll-free origination and termination, calling-card services, carrier-information services to carriers, enterprise customers and medium-sized businesses, and
of course, our proprietary mobile dialer
product, StreamDialer.
WW: What was the most significant event
or series of events affecting your company
in the past year?
EL: Endstream continued to make
progress on the StreamDialer application,
including adding users to our beta program
and expanding our reach to over 17 countries. As a business, we continued to
expand and strengthen our domestic and
international footprint.
WW: What distinguishes your product
from the competition?
EL: StreamDialer allows the user to access
an international call from a domestic netComprehensive Network (Con’t. from p. 4)
LLA: Our Project Managers work hand in
hand from the outset of a project with our
Construction Managers to develop a team
that will work together in all aspects of site
acquisition through the ultimate construction/installation of the site. Each team is
dedicated to the specific project they are
assigned to. The team assigned at the onset
of a project is dedicated until the project is
completed.
Benefit to our clients: There is no hand-off
to a third-party construction company―no
learning curve. From the outset the entire
team has been involved: They understand
the scope, the technology, the obstacles and
the deadlines. Ultimately, this is a costShowrooming Phenomenon (Con’t. from p. 21)
a couple weeks for it to be shipped to their
homes. As we've seen with the Apple Store,
price isn't everything: People are willing to
spend more for a better buying experience.”
iQmetrix is “Energizing Retail End to
End” at CTIA 2012 in New Orleans, show-
tion can result in subscriber attrition.
Moisture build up can also wreak
havoc on a tower’s performance. The copper cable’s dielectric is typically made of an
open-cell foam, which can act like a
sponge, absorbing and retaining moisture.
Moisture encourages corrosion around the
connector, potentially leading to a scenario
where RF signals mix and generate passive
intermodulation (PIM) distortion. PIM can
interfere with neighboring frequencies,
prompting a host of quality, legal and regulatory headaches for the operator.
Traditional weatherproofing solutions
are often too bulky for new tower designs.
Fiber-fed tower architectures that incorporate multi-service and/or multiple-in, multiple out (MIMO) antenna configurations,
for example, have resulted in crowded connection points at the antenna and RRU.
work. The call is signaled on the data network but made on the voice network, so
there’s almost no delay due to DTMF outpulsing, which doesn’t exist in our solution,
and the call quality is as good as any other
cell call. The StreamDialer provides wholesale features such as pre-paid or post-paid
functions, custom plans, hosted and semihosted solutions, and a simple white label
interface. It also includes a Web-based
agent portal with master agent and sub
agent relationships, automatic provisioning
and change management system, and SMS
integration.
WW: Describe your company’s current
marketing strategy.
EL: As we are focusing on the wholesale
market with StreamDialer and our other
products, we are marketing ourselves primarily by exhibiting at trade shows such as
CTIA Wireless and the Mobile World
Congress as well as other telecom-related
shows that are attended heavily by carriers,
calling card providers and distributors,
effective approach, allowing NSS/NET to
competitively price our services, as there is
no subcontracting to outside construction
companies...
WW: What was the most significant event
or series of events affecting your company
in the past year?
LLA: We were awarded a multimillion
contract with a major carrier to provide
their LTE upgrade in the Northeast market.
WW: Describe your company’s current
marketing strategy.
LLA: We attend CTIA and PCIA every
year, and we have just completed a
rebranding.
WW: What do you anticipate to be your
casing its latest XQ Interactive Retail solutions, as well as updates to its industry-leading RQ4 Retail Management solution.
See the iQmetrix End to End solution
LIVE at CTIA booth 1432, from May 8-10.
About iQmetrix:
iQmetrix is the leading provider of
retail management solutions for the North
Wireless World
These congested connections make it difficult or impossible to properly install traditional weatherproofing solutions, such as
tapes and mastics.
The 3M™ Slim Lock Closure, recently introduced by the 3M Communication
Markets Division, sports a narrow body
that can fit easily into crowded connection
areas on the antenna and RRU. The closures are quick and easy to install without
tools, are re-enterable for testing and repair,
and provide robust weatherproofing. A
highly compliant sealing gel in the closure’s core conforms to the connection, displacing air. In the absence of air, condensation cannot occur, so the connection is further protected from corrosive moisture.
Specifically designed for crowded
connections, the Slim Lock Closure represents the latest advancement in weatherproofing for today’s new tower designs.
For more information on the 3M Slim Lock
Closure, visit 3M.com/wireless or stop by
booth 5296 at the CTIA show.
IXCs and VoIP hosting companies who
want to extend their offerings to the mobile
space. We have had much success with this
method, and we continue to supplement
this with our online marketing efforts, such
as our website and social media presence.
WW: What is your outlook in general for
this product?
EL: Our outlook remains positive for our
StreamDialer product. As we recognize a
growing demand for mobile dialer applications, we are confident that StreamDialer
will be the go-to solution for companies
who want to expand into or enhance their
current presence in the mobile marketplace
to provide high-quality, cost-effective services to their customers.
For more information regarding
Endstream Communications and its products, please call 212-796-5500, visit them
on the Web at www.endstream.com or
www.streamdialer.com or stop by booth
4657.
greatest challenge in the year ahead?
LLA: Competition and getting our name
out to the carriers and landlords.
WW: Where is your current product
emphasis?
LLA: Project management and construction management.
WW: What distinguishes your products
from the competition?
LLA: Offering a seamless transaction by
having a true turnkey solution.
For more information, please visit
www.northeastsitesolutions.com or stop by
booth 5158 at CTIA.
American wireless industry. We strive to
create the ultimate retail experience for the
consumer, the employee and the business.
iQmetrix is a privately held software as a
service (SaaS) company with offices in
Canada and the United States. Visit them
online at www.iQmetrix.com.
Thursday, May 10, 2012
Wireless World
Nite Ize (Con’t. from p. 1)
Ize is also an authorized distributor of
OtterBox products.
WW: Are you introducing any new
products?
RC: Yes! Nite Ize launched over 60
new products in January to all of our
markets, but we are very excited about
a handful of new items that will appeal
to the visitors at the CTIA Show. The
Connect Case is an innovative protective Case for the iPhone 4S/4, along
with a system of accessories that
allows you to “Stay Connected” to
your mobile life like never before. The
BioCase for iPhone 4S/4 is made in the
Doing Radio Frequency (Con’t. from p. 1)
cealments that architecturally match the
existing building’s façade.
WW: Why are cellular concealments
important?
MP: There was a short period of time
where fake palm-tree cellphone towers
were accepted by cities. As more of
these came out, they became very apparent and added a visual pollution to the
community. Today cities are becoming
more and more strict about cell siting
and construction approval processes.
Our concealments enhance the buildings
and community, and when a job is proposed with our concealments, there is a
greater chance for construction
approval.
WW: What kind or styles of concealments do you offer?
MP: Peabody RFTC Concealment
offers cupolas, clock towers, parapet
extensions, brick walls, roof tiles,
U.S.A. of the world’s first certified
compostable elastomer. It’s a uniquely
sustainable solution to protect your
iPhone, and make a colorful personal
statement! We would love to introduce
these products to you at the show. Stop
by our booth, 2262.
WW: Who are your target end users?
RC: This is an easy answer: everyone.
Whether the customer works in the
field and needs a rugged holster solution, if they have an iPhone and are
looking for a unique and innovative
case to protect their valuable device, or
simply want to keep their headset tangle free and organized, Nite Ize has a
product that makes their life easier and
radomes and more. We custom build our
concealments to match any shape, curve
or texture that your current building
may have. Please visit www.peabodyconcealment.com for an extensive portfolio.
WW: What would you say makes your
products unique?
MP: Our method of manufacturing
allows for us to create a one-of-a-kind
prefabricated structure that is built to
form and fit and shipped in sections,
rather than pieces. Prefabricated pieces
are assembled and bolted together
before shipping to ensure a perfect looking concealment. We pride ourselves on
delivering a quality prefabricated structure that adds to the value of your property while blending perfectly with the
existing structure.
WW: I would suspect that your manufacturing methods are more costly than
pallets of materials to be assembled onsite. Does that mean your product costs
more?
more functional.
WW: To what do you attribute your
company’s success?
RC: Nite Ize’s success as a company
really comes down to equal parts innovation and exceptional customer service. We strive to develop products that
solve an identifiable need in the market and customers seek Nite Ize products out because they know they feature the quality and innovation that
makes a difference in their lives every
day. In addition, we are 100-percent
dedicated to being a partner that is
proactive to our retailer and distribution partner’s needs, responsive to any
requests or issues that arise, and flexiMP: At first glance our concealment
structures are more expensive, and that’s
for a good reason: They are assembled,
textured, and painted before they ship to
ensure perfection. Once on site, our concealments are usually installed in less
than a day, saving thousands in installation costs. Other concealment structures
come on multiple pallets in many different pieces and with confusing instructions, often requiring a team of five or
six workers for multiple days to install.
WW: Beyond a competitive installed
cost, what else is important to consider
when purchasing a concealment?
MP: The quality of materials is very
important for concealments. If the
wrong materials are used and the signal
quality is degraded from the towers, cellular carriers will force you to tear down
the concealment and install something
that is approved. Peabody RFTC
Concealment materials have all been
tested for spectrums from 700 MHz to
32 GHz and have been approved by all
major cellular carriers. Our materials are
37
ble and easy to work with in all situations. We take pride in the way that we
do business and do what we say we
will do. This is the philosophy that I
started my company with 23 years ago,
and it applies to our largest partners all
the way down to the consumers that
use Nite Ize products every day.
WW: Where can our readers find out
more about your company?
RC: Customers can learn more about
Nite
Ize
on
our
website,
www.niteize.com. If they have a specific question they can e-mail us at
[email protected] or call our toll free
number, 800-678-6483.
transparent, meaning they allow for
almost the entire spectrum to pass
through with only the slightest decibelinsertion loss. Our standard products are
also Class I Flame Retardant and each
project is structurally engineered,
stamped and certified by a professional
engineer licensed in the state of the cell
site.
WW: At what point should Peabody
RFTC Concealment be brought into the
cellular tower construction process?
MP: We can work to build around your
current cellular tower or be brought in
from the beginning―which we recommend. Peabody Concealment can help
make recommendations on tower configurations and placements, which can
help save thousands of dollars in total
costs. We will work with you from start
to finish, ensuring your concealment is
functional and lasts for years to come.
Visit Peabody RFTC Concealment at
booth 5257.