hotel infrastructure - Invierta en Colombia

GROWTH, CONFIDENCE AND
OPPORTUNITIES TO INVEST
HOTEL & TOURISM
INFRASTRUCTURE
ATTRACTIVE INCENTIVES FOR
INVESTMENT IN THE HOTEL INDUSTRY
Exemption from income taxes for a period of 30 years:
the exemption will enter into force after the initiation of
operations for hotel services provided in new, remodeled and/
or expanded hotels from the year 2003 to December 2017.
Exemption from income taxes for a period of 20 years; income
from ecotourism services is exempt for a period of 20 years,
following the 2003 tax year.
Tax and customs benefits for capital assets used for tourismrelated exports (Vallejo Plan).
Colombia vows to exempt tourists from sales tax. the decree
exempts from VAT those who visit us from the outside and
those who buy tour packages associated with health tourism,
tourism events, or related to cultural activities
Li
b ertad
r
y O d en
GROWTH IN INTERNATIONAL
TOURISM TO COLOMBIA IS
ABOVE THE WORLD AVERAGE
Arrivals of non-resident foreigners to Colombia increased from 1,591,120 in 2012 to 2,288,342 in 2015.
It has showed an average increase of 16.3% in 2015 compared to 2014. (Migration Colombia, 2015)
In 2015, Colombia hosted 351 events, reaching 270,000 assistants.
ARRIVAL OF FOREIGN
TRAVELERS TO COLOMBIA
2005 – 2013
1,591,120
1,726,300
1,967,814
2,288,342
DYNAMIC SECTOR
IN CONSTANT GROWTH
Construction of more than 27,000 homes over the last 11 years. (Portafolio, 2014)
Colombia has great potential for investment in various tourist niches (wellness, nature,
sun and beach, entertainment and urban hotels).
mainly around the cities of Bogota and Cartagena de Indias, and 7 new hotels are expected
to arrive in the country.
Colombia has more than 45 million people and is considered a country with middle to
high incomes, according to the World Bank.
2012
2013
2014
Source: Colombian Immigration Department, 2014
2015
Colombia has more than 1,000 weekly flights international airlines. The average growth in
passenger traffic on domestic flights in the last five years was 11.3%. (OAG Aviation,
2015)
From 2010 to 2015, around 160 hotels (16,839 rooms) were opened in the country.
OPENING HOTELS IN COLOMBIA 2010-2020*
35
74
35
22
27
23
21
2010
2011
2012
2013
2014
2015
4,623
3,084
2,754
2,817
2,519
3,010
2,655
Habitaciones
2016-2020*
Estimado apertura de hoteles
Source: MICT (Ministry of Trade, Industry and Tourism)
INVESTMENT OPPORTUNITIES
FOR HOTEL AND TOURISM
INFRASTRUCTURE IN THE
FOLLOWING SECTORS:
SUN AND BEACH:
Colombian beaches are bordered by the stunning Pacific Ocean and Caribbean Sea.
There are world-class attractions including coral reefs, ecological parks, aquariums,
marine museums, and historic city walls.
WELLNESS TOURISM:
Beaches that span across two oceans abounding with rainforests, lush landscapes
and a variety of climatic thermal floors (glacial, Andean moor, cool, temperate and
warm). Its biodiversity is conducive for therapies, tranquile atmospheres and the
development of unique products and experiences related to wellness and nature.
URBAN HOTELS:
Colombia has 9 urban sprawls that have a population over 500,000 inhabitants. This
creates a large opportunity to offer hotel alternatives due to the cities’ intense trade
and business dynamics. Also, Colombia has become widely known as a destination
for hosting congresses and conventions in Latin America, which opens the demand
for hotels with convention centers.
Opportunities: hotels with thalassotherapy centers, thermals infrastructure and
hotels with spa–wellness centers.
NATURE:
Colombia has 53 million hectares of natural forest, 22 million hectares of savanna,
desert, snow-capped mountains and wetlands. It is the fourth richest country in the
world in water resources. Its natural parks make up 14% of the national territory,
and it is the country with the highest biodiversity per square meter in the world.
Opportunities: eco-luxury hotels, eco-glamping, ecolodge and complementary
eco-friendly infrastructure (trails, paths, bird watching hubs, corridors).
Opportunities: luxury hotels, luxury include concept, and golf resorts.
Opportunities: full, limited and select service hotels, and hotels with convention centers.
ENTERTAINMENT:
Colombia offers a limited inventory of large crowd event infrastructure and
entertainment venues. In 2011, a law was passed to stimulate investment in the
entertainment industry. Show and entertainment infrastructure investments will
be 100% deductible from income tax, among other incentives for US entrepreneurs.
Opportunities: amusement park construction, entertainment venues, and auditoriums enabled for concert events.
COLOMBIA,
A COUNTRY
WITH MULTIPLE
DEVELOPMENT HUBS
BOGOTA - CUNDINAMARCA
ANTIOQUIA
Hotel occupancy rate: 56.83%
(2015) - Cotelco 2015.
Hotel occupancy rate: 65.74%.
(2015) - Cotelco 2015.
General average rate: USD 92.
(2015) - Cotelco 2015.
General average rate: USD 65.7.
(2015) - Cotelco 2015.
CARTAGENA DE INDIAS
VALLE DEL CAUCA
Hotel occupancy rate: 57,35%.
(2015) - Cotelco 2015.
Hotel occupancy rate: 50.78%
(2015) - Cotelco 2015.
General average rate:
USD 131,7 (2015) - Cotelco 2015.
General average rate: USD 58.5
(2015) - Cotelco 2015.
ATLANTICO
COFFEE CULTURAL LANDSCAPE
Hotel occupancy rate: 56.25%.
(2015) - Cotelco 2015.
Hotel occupancy rate: 45%.
(2015) - Cotelco 2015.
General average rate: USD 62.1
(2015) - Cotelco 2015.
General average rate: USD 57.1
(2015) - Cotelco 2015.
MAGDALENA
MAGDALENA
SANTANDER
SANTANDER
Hotel occupancy rate: 56.3%.
(2015) - Cotelco 2015.
Hotel occupancy rate: 45.05%.
(2015) - Cotelco 2015.
General average rate: USD 80.7
(2015) - Cotelco 2015.
General average rate:
USD 55.4 (2015) - Cotelco 2015.
SAN ANDRES
Hotel occupancy: 79.48%.
(2015) - Cotelco 2015.
General average rate: USD 72.6
(2015) - Cotelco 2015.
“Colombia has an economy that is sufficiently stable and will keep growing, and this is attractive
ALVARO DIAGO, PRESIDENT OF THE IHG FOR LATIN AMERICA AND THE CARIBBEAN.
Source: Cotelco 2015.
Average representative exchange rate 2015 $2,741.78
LARGE FOREIGN COMPANIES
HAVE CHOSEN COLOMBIA
AS A PLACE TO INVEST
HILTON HOTELS:
inaugurated its first hotel in the Colombian capital, with
around 240 rooms in the financial district of Bogota
(Calle 73). Hilton also has a presence under its Hampton
brand on the Colombian Caribbean, in Cartagena de
Indias and Barranquilla.
ACCOR:
International Center (one of the most important
commercial areas in the city). It also has a hotel in
Medellin with 216 rooms.
MARRIOTT:
room hotel near the city airport. It also has the hotel
JW Marriott in the financial district of Bogota, with
264 rooms. It expects to open a Marriott hotel with 180
rooms in Cali.
INTERCONTINENTAL:
Medellín.
and in Cartagena de Indias stands out; between the two
hotels there are 331 rooms. Additionally, there is a Holiday
Inn Express with 76 rooms in Bogota, one with 98 in Cucuta
and one with 170 in Bucaramanga. An Intercontinental is
currently being built in Cartagena de Indias.
TOURIST DESTINATIONS
IN COLOMBIA ARE BEING
RECOGNIZED WORLDWIDE
In 2014, a global study of 234 cities with more than 2,000 people in 32
countries determined that Medellin is the best city in Latin America to live in.
SAN ANDRES
BOGOTA
COFFEE CULTURAL
LANDSCAPE
TAYRONA
NATIONAL
NATURAL PARK
Colombia currently has 13 Cultural Heritage of Humanity awards by
UNESCO. In 2011 the “Coffee Cultural Landscape” was added to this list.
British tour operators chose the country as the Long-Distance Revelation
Destination in 2013, a prestigious award granted by the magazine Selling
Long Haul. Similarly, Tayrona National Park and Lost City in Santa Marta
were destinations selected within the “best trips” category for 2012 by
National Geographic’s Travel Magazine. Cali, the “World Salsa Capital”, was
ranked tenth among the 41 travel destinations recommended in 2011 by the
New York Times.