Fine Food Digest - Sea Island Coffee

•
~I
January-February
2011 . Vol 12 Issue
I
• 'Seriously sexy' is
how the people behind
the new Coffee Fetish
range describe their
new premium brand.
Made with a blend of
I 00% Arabica beans, it
is sourced from Brazil,
then dry processed and
medium roasted to offer
up "vibrant nutty flavours
infused with a sensuous
dark chocolate aroma". All
beans are Utz Certified
to give a reassurance
of ethical, sustainable
sourcing and are traceable
back to the farmer that
grew them. Packsize is
2271;and the RRP is £6.99
fc
'1 pre-ground and
bean formats.
~ www.coffeefetish.co.uk
AGUIDETO
COFFEE EXCELLE C::
Union Coffee and the Guild ci F-e
Food held a coffee masterclass: -:
food retailers in Brighton last Se .e"'"
tasting blends and sharing ideas
to maximise salesin the cat
coffee shop revolution has happe.-.e'.:
says Union, now it is
time for a coffee bean
revolution. Here are
Union's five top tips.
0
• Knightsbridge-based Sea Island
Coffee launched a new range of
luxury gift-boxed coffees in tins
lastautumn. Options are Jamaica
BI r '1ountain ( 125g) with an RRP
o
'19, Hawaii Kana ( 125g)
at
.99, the best selling Kopi
Luwak ( 125g) at 09.99 and Kapi
Luwak (50g) at £ 17.99. All are presented in tins rather than
the bagsthat Sea Islandgenerally uses. Larger 250g tins and
a Valentine'stin are due soon. ~ www.seaislandcoffee.com
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Some shoppers
buy on taste, some
on origin. Aim to
cover all the bases.
Bacl<to the grind
Looking to top up your coffee
offer? ANNE BRUCE suggests
a few New Year ideas,
.: -
• Union Hand-Roasted has launched a new range of
four whole bean coffees to retailers. These coffees have
been chosen to provide a range of taste profiles, from
light to dark styles, and a mix of blends and single estates.
Developed for boutique delis, foodstores and independent
coffee shops, this new whole bean range is packaged in
the same distinct indigo coloured 227g packs as Union's
current ground cafetiere range but with a new label to
differentiate them. The RRPsare 0.75-£4.25, with a trade
list prices of £15.60-£16.95 for a case of 6 x 227g. All
Union coffee is directly traded in a sustainable manner with
prices paid to farmers above the Fairtrade standard.
~ www.unionroasted.com
• Made from slow roasted I 00% high-grade Arabica
coffee, Little's new Premium instant coffees come in four
varieties: Kenyan, Espress, Colombian, and Decaffeinated.
Their launch follows little's flavoured instant coffees
launched three years ago and builds on the company's
brand principle that, given the right beans, roasted with
care, instant coffee can be "unrecognisably good". The
50g jars carry a wholesale price of £ I .40 and have a
RRP of between 0.35 and 0.85. The company is also
celebrating the sale of its millionth jar of flavoured instant
coffee, which MD Henry Little says shows instant coffee
has become a viable speciality line. ~ www.littlesltd.com
I Offer choice
Ensure your coffees reflect a rar-~
region/origin and taste. Some Q.:';~"'E";:
buy on origin; others look for BS'.E
profiles.
2 Knowledge is power
Explainingwhy you stock coffees r: ~
quality helps position your
'0le$S the customer's mind as a
-=- e _
differentiated from the mainsuez- leam the language of coffee.
be able to talk about your range and flavour terms. Body, acid:, ?'
aroma are key descriptors. 'smuch more than the one-eu-'T'e:&.:r,
descriptor of 'mild, medium c
3 Intrigue and entice
Take advantage of upsell 0
Present coffee in an engagi ;; 01'.",
tastingsor food matching ideas. example, Union's Brazil Lam~- _ ~
perfect accompaniment to a _ ~
pastry, while a Sumatra c =ee
full-bodied) is excellent a.'tes-c --"?
4 Get the display right
Ensure your display ref.ec:s ::-.e
differences between yo
;:,=~
Perhaps use a simple gi . ::-.:sec
on coffee tastes. Coffee 'GC:""O
suppliers should be" Q:_
information. Packs::--- ..se
differentiate by c~=ee
'ready-made' ','2
to customers.
• Grumpy Mule has launched mini coffee tins and
mini tin gift sets for 20 I I. Individual mini tins of
organic & Fairtrade certified coffee are available in
three origins: Sumatra Gayo Highlands, Colombia
Equidad or Bolivia Cafe Femenino. Each high quality,
gun-metal finish tin contains 75g of ground coffee.
They are sold in cases of I 2 at £ I. 90 per u, ,(RSP
0.95). The m'l'" t- g~ se:s CCY':2.
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5 Consider usage
The vast major.:;, c:
is still by cafe 'eres. based usage in .
as consumers inves:
bean-to-cu? rncC- -€S. =-s....'e
rcl1ge Ge"S ::;, X:- -ecs ::
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