2016 media kit - cloudfront.net

2016 MEDIA KIT
long island pulse magazine
TheThe
WELLNESS
WELLNESS
ISSUE
ISSUE
BEAUTY,
BEAUTY,
FITNESS
FITNESS
&&
the
Food
Issue
DIETDIET
BEYOND
BEYOND
THETHE
SCALE
SCALE
NOVEMBER 2013: THE FOOD ISSUE
EPIC
EPIC
MEN’S
MEN’S
STYLE
STYLE
FORFOR
WORK
WORK
& PLAY
& PLAY
COMING
COMINGUPUP
FLOWERS
FLOWERS
ArtArt
at at
NASSAU
NASSAU
MUSEUM
MUSEUM
DOCTORS
DOCTORSOFOF
DISTINCTION
DISTINCTION
RON
RON
DARLING
DARLING
THIS YEAR
NORTHERN
CALIFORNIA
BASEBALL,
BASEBALL,
MEDIA
MEDIA
ANDAND
STRIKING
STRIKING
OUTOUT
DIABETES
DIABETES
OUROUR
ANNUAL
ANNUAL
LISTLIST
OF OF
LI’SLI’S
TOPTOP
DOCS
DOCS
lipulse.com
NONO
GMOS
GMOS| OBJECTS
| OBJECTS
OF OF
MOM’S
MOM’S
DESIRE
DESIRE
| FERRARI
| FERRARI
CALIFORNIA
CALIFORNIA
T T
18
THINGS
TO EAT
EAT, DRINK,
HUG A TREE
RESTAURATEURS
CLARE ROSE
LOCAL CRAFT
FOR LOVE
AND LIFE
LI POULTRY FARMS / RUNNING ULTRAS / TABLE CENTERPIECES / DINING IN QUEENS
HAMPTONS
HOT SPOTS
THE BEST OF
THE EAST END
WORLD
BBQ
SPRUCE UP THE
OL’ STANDBY
WITH ECLECTIC EATS
FUN IN
THE SUN
PULSE’S
SUMMER
ALMANAC
WHERE TO GO,
WHAT TO DO
We are Long Island’s biggest magazine.
Our readers are the ultimate consumers.
No other media can offer the marketing exposure we can.
the highest household incomes and home values.
across Nassau and Suffolk Counties.
Our readers have
We provide total market saturation
Our distribution is audited by the Alliance for Audited
Media, which means our circulation is guaranteed.
Award-winning publishing since 2005.
long island pulse magazine
t: 631.289.4315 x19 • [email protected]
WHY CHOOSE LONG ISLAND PULSE?
METHOD OF CIRCULATION:
CIRCULATION: 100,000 copies monthly,
125,000 copies July/Aug (AAM audited).
DISPLAY VENUES: Art galleries,
44%
53%
3%
SOUTHERN
NASSAU
23%
11%
NORT H FORK /
BROO KHAV EN
EVENTS 3%
Paid & Analyzed Single Copy
Paid & Market Coverage Subscription
Simon & Premier Malls
Events
55.5%
33.5%
8%
3%
14%
/
WN
TO TON
ITH NG
SM NTI
Nassau County Distribution
Suffolk County Distribution
Events & Non-LI Distribution
21%
21%
HU
7%
N/ISLIP
BABYLO
boutiques, corporate centers, cultural outlets,
doctors offices, luxury hotels, private/public
airports, restaurants, subscription and events.
*AAM audited pink sheet upon request.
GOLD
COAST
HAMPTONS
Long Island Pulse targets the region’s most desirable
destination villages.
*30% of all distribution is by individual subscription.
long island pulse magazine
t: 631.289.4315 x19 • [email protected]
DISTRIBUTION BREAKDOWN:
REAL ESTATE VALUE
OF PRIMARY RESIDENCE
HOUSEHOLD INCOME
$250,000+
$151,000-$250,000
Up to $150,000
Our readers are the region’s influentials: 35-55 years old,
affluent professionals, trendsetters and VIPs.
GENDER
Female
Male
59
41
MARITAL STATUS
Married
Single
52
48
13
39
38
10
$1 million+
$701,000-$1 million
Up to $700,000
64
22
14
SPENDING HABITS
EDUCATION
BA/BS
MA/MS/MBA
PhD
N/A or Other
30
37
15
18
PROFESSION
AGE
18-34
35-49
50-64
65+
64
26
10
C-Level and Exec/Mgmt
Advertising, Arts & Creative
Legal, Medical, Professional
Entrepreneur, other
20
23
21
36
Arts, cultural & leisure events
74%
Boats (own at least one)
28%
Dines Out (dinners per month)
7+
Health, exercise & sports activities
82%
Homes owned per household
2+
Home renovations & theaters $15k+ last year
68%
Specialty jewelry & watch purchase last year
28%
Shopping (weekly retail trips)
2+
Traveled domestically (weeks last year)
5
Traveled internationally (weeks last year)
4
*Percents based on a sampling of reader response surveys.
long island pulse magazine
t: 631.289.4315 x19 • [email protected]
READER
DEMOGRAPHICS*
1/4 PAGE
FULL PAGE
NON-BLEED
7” X 9.5”
1/6 PAGE
WIDE
3.4” X 4.68”
2/3 PAGE
4.62” X 9.5”
LEFT PAGE ONLY
1/2 PAGE
7” X 4.68”
1/3 PAGE
TALL
2.25” X 9.5”
4.62” X 2.37”
1/3 PAGE
WIDE
4.62” X 4.68”
1/6 PAGE
TALL
2.25” X 4.68”
FULL PAGE
*TWO-THIRDS
HALF PAGE
THIRD PAGE
QUARTER PAGE
SIXTH PAGE
DISPLAY AD DIMENSIONS
PUBLICATION TRIM SIZE: 8” X 10.5”
Spread:
with bleed – 16.25”w x 10.75”h
*bleed is an additional 1/8” all around
non-bleed – 15”w x 9.5”h
3/4” dead center gutter
1X
3X
6X
$8,350
$7,350
$7,000
10X
5,600
4,900
4,700
4,450
4,200
3,700
3,500
3,350
2,800
2,450
2,350
2,250
2,100
1,850
1,750
1,700
1,400
1,250
1,200
1,150
Premium Positions: Back Cover +25%,
Inside Covers +15%, Table of Contents +15%, Guaranteed Placement +10%.
*Two-Thirds pages can be left-hand insertion only.
Full Page:
w/bleed – 8.25”w x 10.75”h
Two-Thirds Page:
Half Page:
Third Page Tall:
Third Page Wide:
Quarter Page:
Sixth Page Tall:
Sixth Page Wide:
non-bleed – 7”w x 9.5”h
4.62”w x 9.5”h
7”w x 4.68 ”h
2.25”w x 9.5”h
4.62”w x 4.68”h
3.4”w x 4.68”h
2.25”w x 4.68”h
4.62”w x 2.37”h
*bleed is an additional 1/8” all around
$6,700
Gatefold and insert information available upon request.
long island pulse magazine
t: 631.289.4315 x.19 • [email protected]
PRINT
ADVERTISING
RATES
Objects of
Fashion
DE SI RE
TASTES
drinkology
Kentucky
Mule
By Sal Vaglica
fall is heavy.
way around it,
There is just no
e of the weather
heavier becaus
a little bit)
Clothing gets
vier (at least
hea
get
ple
and peo
all the glor y
nksgiving and
the aroma
because of Tha
with
fills
son
sea
that is pie. The
of apple and
the spiciness
of wood and
dsy flavor
. Bourbon’s woo It stands in
pies
pkin
pum
fall.
ideal drink for
s
makes it the
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Kentucky Mul
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perfectly in a
s of a good ging
with the spicines
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Ingredients
al wheat bou
2oz tradition e juice
lim
1/2oz fresh
r
bee
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gin
Up to 6oz of
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bourbon an
and add the
h cold gold
wit
off
Top
juice.
.
stir
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ginger bee
TI M E O U T
F
ancy yourself a class
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the Traditionnelle Chron
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on page 138
Energ
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Zo
Manu
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al.
Number of Jewels:
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, enter ou
21. Frequency: 2.5
re nightlife
Hz. Power-reserve
>> For mo
(hours): 48 approx.
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s cro
chevron cris
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pleated gow
earring,
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Issues released at the top of each month.
RELEASE MONTH & CONTENT THEMES
FEBRUARY: THE LUXURY ISSUE
Look Ahead at the Best to Come This Year
Special Sections: Exquisite Jewelry & The Best Cars Ever
MARCH: THE MONEY ISSUE
Long Island Pulse Magazine delivers
fresh, award-winning coverage of
the area’s lifestyles, arts, fashion
and entertainment 10 times a year in
print, with regular supplements online
through our broad digital network. This
compelling, stylistic content is enhanced
by issue themes and special sections.
How to Get it, Grow it, Spend it
SEPTEMBER: THE FALL STYLE ISSUE
Special Section: Legal Eagles
Essential Trends in Fashion and Accessories
Special Sections: Weekend Getaways, The Best in Spirits
APRIL: LI SPRING PREVIEW
Previews: Spring Fashion, Real Estate
Special Sections: Home Makeovers, Pets & Vets
MAY: HEALTH & WELLNESS
Beauty, Health & Fitness
Special Section: Doctors of Distinction
DEADLINES (PRECEDING MONTH)
Insertion due by the 8th
Artwork/Materials due by the 10th
JUL/AUG DOUBLE ISSUE:
ART, MUSIC & CULTURE
Special Section: High Weekends in the Hamptons & East End
Expanded Circulation to 125,000
JUNE: THE SUMMER ALMANAC
Where to Go & What to Do
From the Gold Coast to the Hamptons
Special Sections: Boating, Entertainment, Shopping
OCTOBER: HOME DESIGN
Entertaining & Decorating Before the Holidays
Special Section: Best in Home Design & Interiors
NOVEMBER: FOOD, WINE & SPIRITS
The Best in Restaurants and Nightlife
Special Section: Restaurant & Chef Profiles
DEC/JAN DOUBLE ISSUE:
THE HOLIDAY ISSUE
Shopping, Skiing & Celebrating Winter
Special Section: Holiday Gifts & New Year’s Eve
long island pulse magazine
t: 631.289.4315 x19 • [email protected]
PRODUCTION
SCHEDULE
FLING
FLING
MANHATTAN
MANHATTAN
STYLE
STYLE
Beth
Beth
Stern
Stern,,
RESCUE GALS,
BROOKLYN
EXTRAORDINARY
EXTRAORDINARY
SPRING
SPRING
RESCUE GALS,
PETS
PETS && VETS
VETS
H
HO
ON
NE
ES
S TT
ESTATES
OUTDOOR
OUTDOOR KITCHENS
KITCHENS
SECRET
CITY
SECRET
CITY
UNDERGROUND
AND
AND LIVING
LIVING WALLS
WALLS
UNDERGROUND
SALOONS
SALOONS
MIDTOWN
MIDTOWN
NIGHTHAWKS
NIGHTHAWKS
LI’S DINING
LICONOCLASTS
I’S DINING
ICONOCLASTS
MODERN
MODERN
SLEEK FASHION
SLEEK FASHION
M
II K
M
KE
E
TYSON
TYSON
POETRY
POETRY
IN VISION
IN VISION
FO CU S O N H O M E : CO LO R STO R I ES | G RAPH I C D ES I GN | I N D O O RS O U T
FO CU S O N H O M E : CO LO R STO R I ES | G RAPH I C D ES I GN | I N D O O RS O U T
NYC EATS
QUICK
BITES
NYC
EATS
TO
START
AND
QUICK
BITES
END
A NIGHT
ON
TO START
AND
TOWN
END THE
A NIGHT
ON
THE TOWN
THE BEST
INTERNATIONAL
THE BEST
DINING, SPIRITS
INTERNATIONAL
AND WINE
DINING,
SPIRITS
(RIGHT
HERE)
AND
WINE
(RIGHT HERE)
RAY DAVIES,
ROGER EARL AND
RAY DA
VIES,
KLYPH
BLACK
ROGER
AND
POETRYEARL
IN VISION
KLYPH
BLACK
ART, FILM
& FASHION
POETRY IN VISION
ART, FILM & FASHION
SPRING
SPRING
FASHION
FASHION
PREVIEW
PREVIEW
SHOP LIKE A PRO,
SHOP
LIKE A PRO,
HOT
COMMODITIES,
HOT
COMMODITIES,
STUFF
STUFF MEN
MEN WANT
WANT
JIM BROWN | DAVID CROSBY | BEN VEREEN
JIM BROWN | DAVID CROSBY | BEN VEREEN
lipulse.com is a chance to reach desirable Long
Islanders as well as like-minded users based beyond
the geographic footprint of the printed magazine.
EBLASTS/NEWSLETTERS:
Ads are available Run of Site or section specific.
Prestige placement and custom sizes upon
request. The latest analytics and availability
upon request. All rates net per month.
Our opt-in members are the über-consumer,
VIPs of the region! Stats increase daily.
ROS
Leaderboard (728 x 90)
$2,000
Newsletter
HOMEPAGE
Large Vertical (270 x 450)
Sidekick 1 (300 x 250)
Sidekick 2 (300 x 250)
$950
$600
$600
SECTION SPECIFIC:
In-post Embed (300 x 250)
Wide skyscraper (160 x 600)
Sidekick (300 x 250)
$800
$600
$300
Eblast
Exclusive
Leaderboard (728 x 90)
Large Vertical (270 x 450)
Sidekick (300 x 250)
$2,000
$1,200
$950
$500
long island pulse magazine
t: 631.289.4315 x19 • [email protected]
WEB
NEWSLETTERS
EBLASTS
WEB
Our readers are the most social, culturally active
influentials on Long Island. Our expanded platform
reaches them at our compelling events and on
their smartphones.
THE BIG EVENTS
SPONSORSHIPS
SOCIAL NETWORKING
Our uniquely branded, milestone events
offer a range of participation:
Mingle with VIPs and benefit from live,
print, web, eblast and social network
promotions:
Host Venue
$10,000
Exclusive Title
$5,000
Luxury Partner
$2,000
Liquor Sponsor
$2,000
Participant
$500
Our social network is the largest, most
active and most desirable on Long Island.
Best of all, it keeps growing! Communicate
to our following by promoting unique
offers and announcing VIP events.
Legal Eagles Awards Dinner
Doctors Awards Dinner
Hamptons Summer Mixer
Picnic & Polo
Island Tasting
March
May
July
September
November
FACEBOOK AND TWITTER
Sponsored Mention
Contest (up to 5 mentions/month)
2D BARCODES:
Instantly provide offers and gather
information from our readers via cell
phone. Digital reporting and barcode
implementation provided.
Scan here for
our web and
social networking stats
$200
$1,000+
long island pulse magazine
t: 631.289.4315 x19 • [email protected]
EVENTS
& SOCIAL
MEDIA
maestro
maestro
collection
collection
ALT
WALT
WHITMAN
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WHITMAN
1598 County Road 39 • Southampton, NY
1598 County Road 39 • Southampton, NY
631-283-3444
631-283-3444
“We are excited to have LI Pulse
as a partner. We’ve had a strong
attendance at our events that have
been listed in the magazine, and I
personally appreciate the opportunity
to meet more of the LI business
community through LI Pulse events.
Our brands love to be featured in their
beautiful fashion stories, too.”
-Diane Wallace,
Marketing Director at Saks Fifth Avenue
“Marotta Facial Plastic Surgery has
successfully advertised in LI Pulse
over the past few years. Its highquality appearance and content,
as well as its broad base of Long
Island readers, makes it the perfect
placement for our practice ads.”
-Sharon Marotta,
Marotta Facial Plastic Surgery
“I love Pulse magazine! It
attracts style conscious,
fashionable customers who are
looking for the brands that we
carry. The staff at Pulse are an
absolute pleasure to work with
as well. I am looking forward
to many more successful years
partnering with Long Island’s
premier lifestyle publication!”
-David Zuckerman,
Gelber & Mundy
“The staff at Long Island Pulse
Magazine are a pleasure to deal
with. Not only do they pay
careful attention when handling
our ads, but they also find
opportunities to feature us in
the magazine and at events. As
the results dictate, Long Island
Pulse Magazine remains in our
advertising budget. We’re thrilled
to be a part of their network.”
-Dave Bofill,
Owner of Dave Bofill Marine
long island pulse magazine
t: 631.289.4315 x19 • [email protected]
ADVERTISERS
t: 631.289.4315 x19 • w: lipulse.com • [email protected]