RA T ECAR D

RATECARD
Interactive Advertising, Sales and Marketing Network
INTRODUCTION
INTRODUCTION
JetMax
JetMax
Media
Media
offersoffers
media media
representation,
representation,
includingincluding
Mobile, display
mobile,
and data
across
display
all markets
and data
prominently
across allworking
markets
in the
prominently
travel sector
working
with commercial
in the
airlines
traveland
sector
online
withtravel
commercial
companies.
airlines and online travel companies.
Specializing
We specialise
in digital
in advertising
digital advertising
sales andsales
implementation
and implementation
across
passengers
across passengers
communication
communication
tools.
tools.
With
With
over
over
10 years
10 years
of digital
of digital
media
media
management
management
acrossacross multiple
multiple
countries,
countries
andand
working
workingwith
with direct
direct and
andagency
agency clients, we
clients
understand
we understand
all aspects
most
of aspects
digital buying.
of digital buying.
WeWe
thrive
thrive
on offering
on offering
great
great
service,
service,
a high
a high
level level
of reporting
of reporting,
and understand
and
thatunderstand
for our clients
that time
for our
is precious.
clients, time is precious.
Offering
Offering
placement
placement
opportunities
opportunities
throughout
throughout
Asia,
Asia,
Australia
Australia
andand
New
New
Zealand
Zealand
traffic,
traffic,
representing
representing
exclusive
exclusive
content/data
content/data
partners
partners,
and
preselected
and preselected
networknetwork
publishers.
publishers.
Contents
1
Monthly Stats/ Audience Overview
2
Run of Site Banners
3
Webmatch Targeted Banner
4
Flight page Banners
5
Hotels page Banners
6
Itinerary E-mail
7
Flight Post Booking E-mails (PBEs)
8
Web-mail
9
Dedicated Campaign Landing Page
10
Specs & Pricing Overview
11
Contact
Monthly Stats
Audience Overview
Webjet.co.nz
FLIGHT TYPES BOOKED AS % OF TOTAL SALES
•
Over 2.2 million Page impressions/Month*
•
Over 400,000 Unique Browsers each Month*
•
275,000 + Active Newsletter subscribers
•
415,000 Targeted searches/Month
International
39%
Domestic
24%
Transtasman
37%
* Source: Google Analytics
1
Run of Site
Home/Flights page
Search page
Hotels page
Wait page
Standard IAB 160x600, 728x90 OR 300x250
Reach: 1,800,000 + Impressions per month
Hitting the travel public across any part of the booking journey,
gaining exposure across premium inventory.
Skyscraper 160x600
Homepage, Search page, Flights page, Wait page, & Hotels page
Leaderboard 728x90
Homepage, Search page, Flights page, Wait page, & Hotels page
MERC 300x250
Homepage, & Flights page
Rate Card $35 CPM
Functionality:
3rd party HTML & HTML5 ad serving available.
Compatible static files: JPEG, PNG. If supplied please also supply click URL
trackers & impression URLs.
160x600, 300x250, 728x90 Pixels
2
Webmatch
Search Page
Standard IAB 728x90
Reach: 240,000 + Impressions per month
Premium Targeting option.
Target by Origin or Destination, last chance to change buying
decisions or reaffirm your brand prior to booking.
Rate Card $50 CPM
Functionality:
3rd party HTML & HTML5 ad serving available.
Compatible static files: JPEG, PNG. If supplied please also supply click URL
trackers & impression URLs.
728x90 Pixels
3
Flights Page
Standard IAB 160x600 OR 300x250px
Reach: 1,400,000 + Impressions per month
Most frequented page
The landing page after initial search engine enquiry for flights
Rate Card $40 CPM
Functionality:
3rd party HTML & HTML5 ad serving available.
Compatible static files: JPEG, PNG. If supplied please also supply click URL
trackers & impression URLs.
160x600, 300x250 Pixels
4
Hotels Page
Standard IAB 160x600 OR 728x90
Reach: 30,000 + Impressions per month
Targeting travellers at the time of booking hotels with offers, deals
or pre-empt the next stage of their travel journey.
Clickthrough to custom campaign landing page
Rate Card $40 CPM
Functionality:
3rd party HTML & HTML5 ad serving available.
Compatible static files: JPEG, PNG. If supplied please also supply click URL
trackers & impression URLs.
160x600, 728x90 Pixels
5
Itinerary Email
(Confirmation Email / E-ticket)
Standard IAB 728x90
Reach: 8,500 + Impressions per month
Sent immediately after booking Flights, Hotel or Car
Rental, this is a great opportunity to offer upsells and
offers on associated travel products e.g. rental cars,
hotels, credit cards, local attractions etc.
Rate Card $125 CPM
Functionality:
Static images only eg: JPEG, PNG.
No 3rd party tracking tags.
3rd party URL click tracking compatible.
728x90 Pixels
6
Post Booking/Pre-Departure
Standard IAB 728x90
Reach: 8,000 + Flights per month
• Post Booking - Emailed to travellers 3 hours after booking
• Received by every traveller who books flights, hotel or car rental on
Webjet.co.nz
• Domestic or International
• 99% Open Rate
Rate Card $125 CPM
Functionality:
Static images only eg: JPEG, PNG.
No 3rd party tracking tags.
3rd party URL click tracking compatible.
728x90 Pixels
7
Web-Mail
280x200 - 270x220 - 280x100
Reach: 275,000 Email Subscribers
Restrictions 1st Message and Main: Half-article
placement – can only advertise flight, accommodation,
car hire and destination marketing deals
Rate Card:
1st Message – $7,500 per send
Main: Half-Article – $4,500 per send
Full Width – $2,000 per send
Functionality:
Static images only eg: JPEG, PNG.
No 3rd party tracking tags.
3rd party URL click tracking compatible.
1st Message – 280x250 + 280x250 or 560x250 Pixels
Main: Half Article Block – 270x220 Pixels
Full Width Banner – 280x100 + 280x100 Pixels
8
Dedicated Campaign
Landing Page
Available for: Rental Cars – Hotels - Airlines + More
Campaign elements:
• Creative design
• Copy writing
• Describe key information
• Inspiring Images
• Video Clips
Examples of flight and hotel costs/specials – Links directly to
flights, hotel and rental car booking page on Webjet
9
Specs and Pricing
E-mails
Webjet.co.nz
Advertising
Dimensions
Rate
Advertising
Dimensions
Rate
ROS
728x90 Pixels
$35 + GST CPM
Confirmation E-mail
728x90 Pixels
$125 + GST CPM
300x250 Pixels
$35 + GST CPM
Post Booking E-mail
728x90 Pixels
$125160x600
+ GST CPM
Hotel/Car Rental PBE
728x90 Pixels
$125 + GST CPM
Skyscraper
(PBE)
160x600 Pixels
$35 + GST CPM
Webmatch – Search Page
728x90 Pixels
$50 + GST CPM
Flights Page
300x250 Pixels
$40 + GST CPM
Webmail – 1st Message
280x200 + 280x200
or 560x250 Pixels
$7,500 + GST
160x600 Pixels
$40 + GST CPM
Main: Half Article
270x220 Pixels
$4,500 + GST
728x90 Pixels
$40 + GST CPM
Full Width Banner
280x100 + 280x100
Pixels
$2,000 + GST
Hotels Page
160x600 Pixels
$40 + GST CPM
Please refer to JetMax Media’s full creative specification sheet prior to suppling creative files.
10
Contact
Vaughan Fleming
Sales Director
JetMax Media Ltd.
Australia & New Zealand
DDI: +64 (3) 379-5878
MOB: + 64 (0) 21 220 7874
Mail: [email protected]
www.jetmaxmedia.com
11