File - Perceptionicity Institute

20 May 2008
Business Today
Business Today
TOOL BOX
ON THE RECORD
Car guys find their place on the Net
ry, post a new
position or find a
vendor, all he or
she has to do is
go
to
DealerIndustr y.
com. They will
find everything
they need including the latest in
online
sales,
Internet training, tips from other car
guys, how to provide great service or
their secrets to success in selling cars.
What makes this news is that car
dealers have not been able to buy and
sell new car inventory this way before.
It may prove to simplify the way new
car dealers buy and sell their new car
inventories. Saving them time and
money in moving excess inventories.
After an exhaustive search, I found
two sites, automotivenews.com and fimagazine.com/forum, that provide
dealers an opportunity to review issues
important to them. Sure there are lots
Whenever there is big tech news
being made by the auto industry, it
generally comes from the auto manufacturers or labor unions. Today,
dealerships can take their turn at
making big tech news. When I got a
chance to eavesdrop on Doug Oakes,
David Ballinger and Simon Soaf, officers of a new website for car dealers, Erwin Aguayo
I listened closely.
This month a whole new way for local
car dealers like Bunky Gandy’s Auto
Exchange, Lake Norman Chrysler, or
Huntersville Chevrolet to buy or sell
new car inventory and receive a whole
host of other dealer services will be
available. DealerIndustry.com will
launch the first site developed by car
dealers for car dealers.
There is no doubt the Internet has
made a big impact on the car business
and no one is more aware of this than
car dealers. Next time a salesman or
manager from Huntersville Ford is
looking to sell or buy new car invento-
of car sites on the net… almost every
dealer in the country has one.
Consumers love the net for car buying.
Aside from any dealer’s website they
can
search
sites
such
as
Autotrader.com,
AutoWeb.com,
Edmunds.com or the granddaddy of
them all the Kelly Blue Book at
KBB.com.
Doug Oakes, himself a car dealer
says, “Several of us dealers thought
that it would be neat to have a destination for helping car guys manage their
auto business. We want to empower
everyone with the knowledge and ideas
that all great car people want to share
with one another. Unfortunately, there
isn’t a University of Auto Sales where
people can go to learn this great business. We usually learn what we know
from the guy that trained us. Now, we
will provide an online format for everyone involved in selling cars to pick up a
great idea that may increase the dealership’s sales.”
When you think about the net, it’s all
May 2008
THIS MONTH
about the exchange of information.
The folks at DealerIndustry.com
seemed to have created a convenient
information exchange so that the
General Manager at Parks Chevrolet
can learn from General Mangers located in different parts of the country with
just a click.
But it’s not just about car dealers, the
site gives anyone involved with buying,
selling or just interested in working
with cars a cornucopia of information.
Cabarrus, Concord, Cornelius and
Lake Norman banks, credit unions and
finance companies who offer car financing can access the site and find new
ways to help dealers and customers get
deals closed. Simon Soaf, an experienced dealer finance manager, now
with DealerIndustry.com says, “The
site could help banks and customers
find solutions to financing their cars.”
After listening in, I asked them what
does all this mean to dealers in North
Charlotte like Modern Nissan of Lake
Norman, Lake Norman Infinity, Toyota
of Lake Norman, Keffer Mitsubishi or
Volkswagen and Randy Marion
Pontiac?
David Ballinger summed it up this
way, “Basically, it comes back to the
same thing, dealerships always have
staff turnover problems, training problems, inventory turnover problems.
They need to manage their stock more
effectively, get more productivity and to
help them make more money
DealerIndustry.com brings it all together for them.”
This maybe how, Car Guys Find
Their Place on the Net.
Erwin Aguayo, formerly President of
Media Arts & Images, Executive Vice
President, Director Brand Management
for ECMS Worldwide in Huntersville
and author of Perceptionicity, Harvesting Perceptions, has been in advertising, broadcast, media and marketing
for thirty-five years. He holds four US
Patents in wireless technology. For questions regarding this article or other information about similar topics email
him at [email protected]
FORECLOSURES . . . . . . . . . . . . . .23
NEW CORPORATIONS . . . . . . . .27
REAL ESTATE TRANSACTIONS .21
REAL ESTATE
TRANSACTIONS
Cabarrus County
3/18/08 $382,500 Parker & Orleans
Homebuilders to Paul & Deborah Moreno,
Lot 147 Bridge Pointe
3/18/08 $378,000 Dean & Nancy Treadwell
to Mark & Linda Schroeder, Lots 162 & 163
Poplar Trails
3/18/08 $320,000 James & Angela Spicer
to George & Page Stephens, Lot 136 Kings
Crossing
3/18/08 $263,500 NVR Inc. to Bernard &
Maureen Conaty, Lot 933 Moss Creek
Village, River Chase
3/19/08 $394,000 Parker & Orleans
Homebuilders Inc. to Clarence & Holli
Hyatt, Lot 288 Wellington Chase
3/19/08 $367,000 Niblock Development
Corp. to Forgi & Sherry Colon, Lot 491
Laurel Park
3/19/08 $374,500 Charles & Sandra Tumlin
to Benjamin & Porter Peterson, Lot 6 and
part of Lot 5 Hillcrest
3/20/08 $276,000 Richard McNeely &
Denise Breland to Deutsche Bank National
Trust Co. & IMH Assets Corp. Collateralized
Asset Backed Bonds Series 2005 7, Lot 287
Dominion Crossing
3/20/08 $316,500 Ryland Group Inc. to
Michael & Michelle Pierce, Lot 39 Cannon
Crossing
3/20/08 $273,000 Katherine Galup to
William & Connie Smart, Lot 127 Stallings
Glen
3/20/08 $383,000 Kannapolis Real Estate
Agency Inc. to Jason & Allison Nelms, Lot
55 Windsor
3/24/08 $601,500 Shea Homes LLC to John
& Blanche Hartsell, Lot 17 Winding Walk
3/24/08 $370,000 Your Real Estate Solution
Inc. to Gilbert & Judith Hagler, Lot 70
Zemosa Acres
3/25/08 $439,500 Niblock Development
Corp. to Tarun & Vanda Jain, Lot 333
Skybrook
3/26/08 $250,000 Robb Finger Enterprises
LLC to Christine Walser, Lot 188 Farm at
Riverpointe
3/27/08 $305,000 John Patterson & Pulte
Home Corporation to Dennis II & Leigh
Riffe, Lot 222 The Villages at Skybrook
North
3/27/08 $596,000 NVR Inc. to
VanWingerden Art, Lot 2 Trinity Crest
3/27/08 $354,000 Rodney & Millicent
Oliver to John & Lori Schoeneman, Lot 72
Camelot
3/27/08 $370,000 Prudential Relocation
Inc. to Nitin Batra & Lisa Jain, Lot 651
Skybrook
3/27/08 $954,000 Rocky River Charlotte
AIP III LLC to GB Landgroup LLC, Lots 183,
187, 188, 236-239, 241-244 & 266
Abbington
3/28/08 $314,000 Parker & Orleans
Homebuilders Inc. to James III & Angela
Seay, Lot 132 Bridge Pointe
3/28/08 $297,000 DR Horton Inc. to Lynn &
Carol Schroer, Lot 185 Farm at Riverpointe
3/28/08 $289,000 MI Homes of Charlotte
LLC to Robin & Pamela Sossamon, Lot 83
Glengrove
3/28/08 $310,000 John Patterson & Pulte
Home Corporation to James & Betty
Dietrich, Lot 218 The Villages at Skybrook
North
3/28/08 $305,000 Beazer Homes Corp. to
Geeta Reid, Lot 2 Mountain Laurel
3/28/08 $302,500 Thomas & Gail Smith to
Lee & Dani Crane, Lot 172 Moss Creek
Village
3/28/08 $411,000 David & Maurisa Beaver
to Scott & Tiffany Carr, Lot 309 Asheford
Green
3/28/08 $255,000 Stuart & Mandie Condie
to Brian & Dawn Petrie, Lot 14
Mountainbrook
3/28/08 $456,000 CK Corp. of the Carolinas
Inc. to Robert & Leah Bryant
3/28/08 $283,000 Niblock Development
Corp. to Linda Johnson, Lot 623 Laurel Park
3/28/08 $400,000 Michael & Cheryl Ruziska
to Gary & Wendy Losaw, Lot 22 Kensington
Forest
3/31/08 $387,000 Lennar Carolinas LLC to
David & Christina Glass, Lot 10 Litchfield
3/31/08 $425,000 Kenneth & Deborah
Underwood to Roy & Louise Olsen, Lot 68
Asheford Green
3/31/08 $270,000 Jeffrey & Shelley Stafford
to Jeremy & Rebecca Wallace, Lot 184
Porters Landing
3/31/08 $379,000 Southampton Group LLC
to Matthew & Melissa Kay, Lot 21 Newman
Manor
3/31/08 $307,500 Shea Homes LLC to Jun
Guo & Ting Ling, Lot 320 Winding Walk
3/31/08 $305,000 Raymond & Ronda
Morris to Tommy & Sylvia Cates, Lot 60
Oldenburg
4/1/08 $389,500 Shea Homes LLC to
Christopher & Angela Arcuri, Lot 242
Winding Walk
4/1/08 $342,000 Parker & Orleans
Homebuilders Inc. to Sanjeev & Bindu
Verma, Lot 131 Bridge Pointe
4/1/08 $300,000 DR Horton Inc. to Lance &
See TRANSACTIONS, Page 22
21