Young with Money in Vegas

Young with Money in Vegas
Reaching Affluent Las Vegans
18-34 / $100,000+
lasvegasweekly.com & lasvegassun.com
MEDIA
MINUTES
Radio
Total Market
Target Market
134.83
67.85
Television
Total Market
Target Market
242.25
180.21
Newspaper
Total Market
Target Market
42.61
20.00
Billboards
Total Market
Target Market
48.06
62.87
Internet (no Email)
Total Market
Target Market
Email
Total Market
Target
g
Market
0
100
200
116.43
252.31
84.14
66.59
Young with Money in Las Vegas means heavy internet: more than twice as many
minutes online each day as the average adult in the market. They under-index for
y other media.
every
Media Usage
All visitors: $11 Billion to spend
Annual Income (Cume)
150K+
7.2
100K-150K
19.2
75K-100K
8.5
50K-75K
13.1
35K-50K
30.5
25K-35K
15K-25K
< 15K
12.1
4.3
5.1
26% of visitors earn
$100 000+
$100,000+
Age Analysis (Cume)
Series1
75 + 0.7
65 74
65-74
6.4
64
55-64
50-54
45 49
45-49
13.5
6.3
84
8.4
35-44
26.1
25-34
23.3
21 24 0
21-24
18-20
15.3
39% are 34 or younger
Gender Profile (Cume)
FEMALE
MALE
56.9
43.1
Visitors skew slightly
female
CUME RATINGS
45
40
35
30
25
20
15
10
5
0
Our web sites reach 37% of all YMW -- more YMW than any other media in
the market (with the exception of the print version of LV Weekly).
Reach 37% of all YWM
Weekly web site visitors, combined sites
250,000
200,000
150,000
100,000
50,000
0
LVN207IN
LVN407IN
LVN208IN
LVN408IN
LVN209IN
LVN409IN
LVN210IN
LVN410IN
And growing every year
LVN211IN
CUME INDEX
450
400
350
300
250
200
150
100
50
0
MARKET
INDEX =
100
KFRH-FM
KVBE-FM
KCYE-FM
KPLV-FM
LV
KWNR-FM KLUC-FM
WEEKLY +
SUN .COM
COM
KVEG-FM
KVGS-FM
YWM are 3.5 times as likely to view our web sites as the average adult in the
market…
3.5X as likely to reach
…and our web sites reach nearly as many YWM as all top 4 indexing radio
stations COMBINED.
2 web vs
vs. 4 radio = save $$
YWM don’t watch the late TV news.
Late TV news = 0
Young with Money in Vegas
Reaching Affluent Las Vegans
18-34 / $100,000+
lasvegasweekly.com & lasvegassun.com