the UPDATED brochure of SIMULIMPRESA

DepliantENG17_10_2012
erting
The Laboratory for Enterprise
Simulation in Forlì and the performance
of Perting Ltd
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Perting Ltd
P. IVA 00983256193; Tel 0543-419132; Fax 0543-419191
Via Pratella, 14 - 47121 Forlì (FC)
[email protected]
http://perting.poloforli.unibo.it/
http://slurl.com/secondlife/Kouhun/246/248/54
With the support of:
Fondazione Cassa dei Risparmi di Forlì; Ser.In.Ar (Society Consortium for Integrated Services Area of Forlì-Cesena)
and ER.GO (Regional Agency for the Right to Studies in Bologna); Project Tempus SCM “Implementing of ECTS at
Kazakhstan Universities”; Project Interreg SVILOPIM “Development and promotion of local systems for innovative
SMEs support in Albania, Bosnia e Serbia”. Project TEMPUS “Regional Joint Doctoral Programme in
Entrepreneurship and SME Management for Western Balkan Countries” DOCSMES; Project TEMPUS “Network
for Post Graduate Masters and PhD in Cultural Heritage and Tourism Management in Balkan Countries”
CHTMBAL; Project TEMPUS “Reformation of the Curricula on Built Environment in the Eastern Neighbouring
Area” CENEAST.
Edited by Laura Tampieri
Forlì, October 18th 2012
1. From the 2001 pilot experience to the insertment in Forlì’ didactics
In October 2001, with the creation of Perting Ltd Simulated Enterprise (S.E.), was launched,
on an experimental basis, in connection of the course of Business Management (Prof. Massimo
Bianchi), the activity of Simulated Enterprise Laboratory managed by Prof. Daniele Gualdi and
with the support of the Fondazione Cassa dei Risparmi of Forli.
Perting Ltd, operating in the field of organizational consulting, network and merchandising of
ICT products, was the first unit of Simulated Enterprise certified1, established by an Italian
University (Fig. 1).
In 2004 the Simulated Enterprise was included as a practical activity in Accountancy course
(Prof. Riccardo Silvi) and, in the same year, the Laboratory of Forlì participated, as distance
support center for entrepreneurial initiatives, to its first international project of “Formation and
technical assistance for the development of SME in Durazzo harbor district”, financed by the
Ministry of Foreign Affairs – General Directorate for the Economical Cooperation. During the
project was created in Shkoder (Albania) the first Simulated Unit supported by Perting: the KK
Personal Robe working in fashion business.
Fig. 1 - Simulated Enterprise Laboratory and Perting Open Space Offices.
1
Network Europen
2
Since 2003-2004 Academic Year (A.Y.) the activities done by the undergraduates within
Simulated Enterprise course was considered valid by the Didactical Faculty Committee as
formative training of 50 hours.
During 2005-2006 A. Y. Simulated Enterprise Laboratory of Forlì contributed actively to the
start up of the Unit “NoRisk” at Economics’ Faculty of Parma University (Prof. E. Pavarani)
operating in insurance services and trade of products for the safety at the workplace.
At the beginning of 2006-2007 A. Y. the lecturing of Enterprise Simulation started officially
as an optional course (25 hours – 4 credits) on both six-month courses.
Starting from 27th February 2008 Perting opened a seat in Second Life becoming the first
Universitary Simulated Enterprise present in this virtual world (Fig.2).
Fig. 2 – The premises of Perting Ltd in Second Life2
In April 2009 the Simulated Enterprise Team of Forlì, with the financial support of Serinar
(Società Consortile per I Servizi Integrati d’Area Forlì-Cesena) and ER.GO (Azienda Regionale
per il Diritti agli Studi Superiori di Bologna) partecipated to the Global Business Challenge of
New York and won the first place (in 2008 the second position and in 2007 the third position).
2
www.secondlife.com; http://slurl.com/secondlife/Kouhun/246/248/54
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2. The corporate purpose and the activity fields
Perting Ltd. has got as corporate purpose the business of informatics equipments (PC,
printers, photo cameras, modems, software and so on.), the supply of services and firm
consultancy with the aim to improve the organizative and administrative performances of the
other simulated units present into web. In particular Perting supplies the following services:
• Organizative Consultancy:
o Planning of macro and micro structures
o Development and reorganization of management
o Personnel selection
• Accountant consultancy
• Labour advice:
o Personnel selection and administration
o Keeping of pay register and pay rolls
o Pay-packet processing
o Relations with Tax Offices, INPS and INAIL
o Job and skill evaluation
o Work cost accountancy
o Manpower planning
• Net Consultancy:
o Projecting and designing of Internet sites and web-shop
• Project support and international financing: support of international projects for the
managerial development in Enterprises (particularly SMEs), and NGO and Public
Administrations.
Fig.3 – Perting’s Home page (http://perting.poloforli.unibo.it).
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In the web site (Fig.3) is located also a WEB Shop, a store on-line available to expand
contacts with over 4,000 simulated enterprises of the global EUROPEN network and for the
merchandising of ICT products.
3. The Laboratory of Simulated Enterprise
In the Laboratory of Simulated Enterprise (Fig.4) each function / area aims to realize the
following educational targets:
• Definition of the educational process: each student rotates among the different departments,
carrying out tasks connected to each job and to the goals achievement;
• Development of behavioral capacities, both internal to the simulated enterprise, and
external with other foreign companies;
• Providing adequate and consistent responses to the needs of real companies;
• Learning to manage a role with the process of know-how transfer;
• Increasing the basic motivations through greater participation in the processes of learning,
cooperative environment;
• Deciding on a daily basis and taking responsibilities for solving real problems that occur
with a customer, supplier or postal delay, etc..
• How to learn and work in team.
Fig. 4 – The Simulated Enterprise Laboratory
/ti.obinu.ie.gnitrep//:ptth
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The organizational chart (Fig.5) is based on departments.
Fig. 5 – Perting Ltd Organizational Chart (Macrostructure)
Shareholders
Assembly
Administrative
Council
General Director
Vice General Director
Secretary
Administrative
Department
Commercial
Department
Consulting Department
Accounting Office
Trade Office
Organization
Consulting Office
Administration and HR
Office
Marketing Office
IT Consulting Office
Financial Office
Foreign Affairs Office
HR Consulting Office
4. The Microstructure
Considering the details of jobs carried out by positions (Microstructure), Perting has three
departments organized in several operative units as:
Administrative department:
Accounting office: Business plan and budget elaboration; Analysis of the financial and
economic elements of the company; Management control.
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Administration and Human Resources Management office: Preparation of the pay-register
and pay-rolls; Wages payment, Elaboration of DM10, Tax and other payments.
Financial office: Financial planning, Searching for financial resources, Constructing
Budget, optimization of cash flow, creation of selling conditions, credits collection.
Commercial department:
Trade office: it is engaged in planning and production control, supplying, distribution,
store management and logistics. It is also responsible for selling activities and managing
customer relations.
Marketing office: creation, organization and coordination of marketing activities, adapting
its offer to the other companies needs. The activities are: start up of new enterprises;
marketing and local system promotion; creation of the organizational structure, managing
international relations, customers, retaining and developing the market. Promotional
activities and launching of new products.
Foreign affairs office: Communication and consultancy with the foreign units (Albania,
Bosnia, Kazakhstan, Macedonia, Russia, Serbia)3, within the international cooperation
projects managed by University of Bologna.
Consulting department:
Organization and Consulting Office: Creation of macro and microstructure, Development
and downsizing of enterprises organization (downsizing is connected to the offer of
services, by Perting Ltd, to other simulated enterprises that in such way limit their size).
IT Consulting Office: Designing of web site, Creation of web portal and support to Ecommerce.
HR Consulting Office: Staff Administration; Contract Consulting, Recruitment plan, job
and skill evaluation.
3
Situation at December 2010
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5. The Network of Simulated Enterprise created by Perting
During its activities the Laboratory of Simulated Enterprise in Forlì contributed to the
creation of simulated units in many foreign Countries (Fig.6).
Fig.6 – The national and international network of Simulated Enterprises created by Perting.
Siberian Business Consulting
2004 – RUSSIA (Novosibirsk)
Consulting Services
TEMPUS project “Life Long Learning
Siberian Structure Development”
Women Magazine
2005 – BOSNIA (Sarajevo)
Publishing sector
L.R. project “Social Work and Long Life
Learning for weak categories in Bosnia ”
Prov. Forlì - Cesena
Exotica Siberian Tourism
KK Personal Robe
2004 – ALBANIA (Shkoder)
Textile sector
L.R. project “Education to European
Managerial Culture”
Prov. Forlì-Cesena
Smile Guard
2004 – RUSSIA (Novosibirsk)
Tourism Sector
TEMPUS project “Life Long Learning
Siberian Structure Development”
2007 – KAZAKHSTAN (Almaty)
Services
TEMPUS Project “Implementing
ECTS at Kazakhstan University”
Elbasan Renaissance Tour
AIPO’S - AIVO
NoRisk s.r.l.
2009 – ALBANIA (Elbasan)
Cultural – Tourism sector
L.R. Project “ Start up of professional
Education in Elbasan with particular
regard to weak categories”
2010 – ITALY (Forlì) - RUSSIA (Astrakhan)
Project MIUR “ Exploratory seminar on
the models and methodologies for the
entrepreneurial and touristic development of low
Volga. Interuniversity international cooperation”
2006 – ITALY (Parma)
Consulting Services
Simulated Enterprise Program
Europen Network
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The class of Simulated Enterprise (KK Personal Robe) in the Faculty of Economics –
University L. Gurakuqi di Shkoder (Albania) (2004).
The class of Simulated Enterprise (Siberian Business Consulting) in Novosibirsk State
Technical University (2005)
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The class of Simulated Enterprise (Exotica Siberian Tourism) in Novosibirsk State Technical
University (2006)
The class of Simulated Enterprise in Central Ostrobothnia University (Finland) (2007).
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The class of Simulated Enterprise in Techno Center of the Kostanay State University
(Kazakhstan) (2007).
With the Board of Directors of Smile Guard – Simulated Enterprise in the University of
International Business of Almaty (Kazakhstan) (2007).
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The class of Simulated Enterprise (Elbasan Renaissance Tour) in Educational Centre of Elbasan
(Albania) (2009).
The class of Simulated Enterprise (AIVOs) in Astrakhan State University (Russia) (2010).
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5.1 The Italian experiences of simulation in connection with Perting
NORISK S.R.L.
Kennedy Street 6, at the Faculty of Economics of Parma .
Email: [email protected]
Tel: +39 0521/ 032315
Fax: +39 0521/ 032316
web site: http://norisk.awardspace.com
Mission: The practice of insurance brokerage, consulting and assistance in securing and
managing enterprise risks and making the procedures envisaged by the legislation on safety in the
workplace.
The company virtually works on the trade in materials, equipment and products for the creation
of security conditions in the workplace.
The society is engaged in the commercialisation of materials aimed to ensure the job security and
operates in two business areas:
1. risk ;
2. sale of products to cover risks related to the business activities .
The lead enterprise is Studio Garulli ( Parma), which is engaged in ensurance brokerage.
Responsible of the project is:
Prof. Eugenio Pavarani
tel: 0521 032483
[email protected]
http://www.unipr.it/arpa/facecon/Pavarani/pavarani.htm
AIPO’s
10, Pratella Street
47100 Forlì (FC)
Tel. +39 0543/419132
Fax +39 0543/419191
Email: [email protected]
Web site: www.perting.poloforli.unibo.it
AIPO’s is the Interregional simulated agency for Po river.
The simulated Agency is responsible for: designing and implementation of interventions to
promote the area, coordination operations with local organizations, implementation of works
related to the management of the river Po basins. It works in close connection with the simulated
enterprise Perting Ltd.
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The organizational chart of AIPO’s.
Director
Secretary
Tecnical Office
External Relation
Office
General Affairs
Office
Human Resource
Management Office
Purchase /Receipts
Office
OUTSOURCING
PERTING
In details:
The Director manages the work of the enterprise, conducts negotiations and hires/fires
employees.
The General Affairs Office provides for discussion of the general affairs relating to the Agency,
preparing agendas.
The Secretary provides data collection and processing of communications.
The Human Resource Management Office deals with the recruitment of staff applying the
collective act for the sector Regions-Local authorities. Subject the possibility of recruitment by
selection procedures, pursuant to Legislative Decree n. 165/2001.
The Technical Office is responsible to the activities related to the implementation of technical
projects.
The External Relation Office is responsible for managing communication with local and foreign
organization.
The Purchase and Collection Office is outsourced to Perting Ltd and is responsible for the
purchase and collection in virtual trade.
In collaboration with: AIPO
The Interregional Agency for the Po River (AIPO, the italian acronym), is a public body that
provides engineering and environmental services across the full spectrum of operations in
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support of interests of the Italian regions crossed by the Po river: Piemonte, Lombardia, Emilia
– Romagna and Veneto. Its mission is to provide flood protection and flood damage reduction.
AIPO flood damage reduction efforts range from small, local protection projects (levees or nonstructural flood damage reduction measures) to major civil engineering works (dams, flood
control storage areas, etc) AIPO programs and projects most frequently are the result of close
cooperation with national and local governments, academic institutions and other concerned
groups.
Website: www.agenziainterregionalepo.it
Twinned with: AIVOs Simulated Agency for Volga River
The mission of AIVOs is promote a long- termed economic increase, social stability in Astrakhan
region, assistance in prosperity and progress, providing a favorable environment and rational
using of natural resources.
Website: http://aivo-so.narod.ru
Email: [email protected]
The organizational chart of AIVOs.
General
Director
Secretary Translator
IT
department
Deputy Director of
Commercial work
Personnel
department
Plannedeconomic
department
Accounting
department
Marketing
department
In details:
The General Director manages the work of the enterprise, conducts negotiations and hires/fires
employees.
Secretary-translator appears at the meetings as the enterpreter of English. Besides she carries on
business correspondence and paper working.
The Deputy Director of commercial work controls the financial rates of the company, coordinates
the development of a marketing strategy and manages the resourse-saving and rates-increasing
company.
Personnel department deals with juridical work of the company, interacts with foreign partners,
coordinates the work of the departments, analyses law recommendations on lowering the risk.
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Planned-economic department is responsible for planning the economic activities in the most
effective way, determining the proportions of outcome according to demand and supply,
collecting and analyzing data related to the market conditions.
IT department creates a web portal for the visibility of organization in the WEB, maintains the
employees with infortmation resources and creates an uniform information system.
Accounting department works with finance and taxation records of the company.
Marketing department plans and realizes projects and also deals with advertisement company.
Project BIGRIVERSIDES with Astrakhan State University – Russia
http://inter.aspu.ru
6. The Partnership of project
Perting ltd contributed to the preparation and realization of the following project managed by
Scientific-Didactical Pole of Forlì:
•
•
•
•
•
•
Ministry of Foreign Affair L.212 “ Education and technical assistance for SMEs
development in the port of Durres “ (2004)
European Union Project “ Education to European Managerial Culture” (2004)
L.R. project “Social work and Long Life Learning for weak categories in Bosnia” (20042006)
Simulated Enterprise Program Europen Network (2005)
TEMPUS project “Life Long Learning Siberian Structure Development” (2006)
TEMPUS project “Implementing ECTS at Kazakhstan University” (2007)
Signature of the agreement of intentions for ECTS introduction
(Taraz – Kz; 22-23 May 2007)
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•
INTERREG project “Development and promotion of local systems for innovative SMEs
support in Albania, Bosnia and Serbia” SVILOPIM (2007-2008)
Seminars in Serbia (Municipality of Kragujevac - July 2007)
The courses in Albania (Scutari and Elbasan – October 2007).
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• Project MIUR “ Exploratory seminar on the models and methodologies for the
entrepreneurial and touristic development of low Volga. Interuniversity international
cooperation” 2009-2010.
In Astrakhan State University: International Seminar on 27th September 2010
AIPO’s team in training visit in AIPO Parma on 25th October 2010
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• Project “Regional Joint Doctoral Programme in Entrepreneurship and SME Management
for Western Balkan Countries”. DOCSMES (2010-2012)
Videoconference at Tirana University on 1st April 2011
Participants: Laura Tampieri (UNIBO), Sonia Jovanovska (Seavus dooel Skopje), Besa Shakini (University of Tirana
– Faculty of Economics), Petrit Novruzaj (UNIBO), Nazjan Angeliski (South East European University.Business
Administration Faculty), Aziri Briland (University “ St. Kliment Ohridski” Bitola–Fac. Economics), Marika Baseska
(University “ St. Kliment Ohridski” Bitola–Fac. Economics), Aleksander Giuroskj (University “ St. Kliment
Ohridski” Bitola–Fac. Economics), Ardullah Hoti (Dardania University).
Simulimpresa team in connection with St Kliment University (Prof. ssa Marika Baseska and Prof.
Massimo Bianchi – UNIBO) on 27th March 2012
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Videoconference on 3rd April 2012 in Forlì Laboratory of Simulimpresa
• Project TEMPUS CHTMBAL - Network for Post Graduate Masters and PhD in Cultural
Heritage and Tourism Management in Balkan Countries (2011-2013)
Videoconference on 16th December 2011 in Forlì Laboratory of Simulimpresa
Participants: Prof. Massimo Bianchi; Prof.ssa Sara Santoro; Dr. Marco Moderato; Dr.ssa Laura
Tampieri; Dr.ssa Olga Mayer; Dr. Neven Trolic; Dr. Dmitry Mayer; Dr.ssa Marija Polizovska;
Prof. Daniele Gualdi; Francesco Dozzo; Prof.ssa Arjeta Troshani; Dr.ssa Brilanda Bushati; Dr.ssa
Alkida Hasaj; Dr. Gjovalin Deda; Dr.ssa Gabriella Paganelli.
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Seminar in Prizren University – Kossovo on 27th March 2012
• Project TEMPUS CEN EAST - Reformation of the Curricula on Built Environment in the
Eastern Neighbouring Area (2012-2015)
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7. The Participation to Simulated Enterprises Fairs
Every year it is organized at international level a Fair of Simulated Enterprises in which the
Perting regularly participates with a stand.
In 2008 at New York Virtual Enterprises Trade Fair, Perting had the honour to locate in the
stand n. 1.
- The Stand of Perting in Riva del Garda Fair (11st -12nd March 2004)
- Perting Stand in Pescara Fair (6th – 7th April 2006)
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- The New York Virtual Enterprises Trade Fair 2007
- The Stand of Perting in New York Virtual Enterprises Trade Fair 2007
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- The Stand of Perting in New York Virtual Enterprises Trade Fair 2008
- The Stand of Perting in New York Virtual Enterprises Trade Fair 2009 (26th March)
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- The Stand of Perting at International Fair of simulated enterprises Cesena 2009 (19th –
20th March )
- The Stand of Perting at 3° Salone delle imprese simulate Cesena 19-20 march 2010
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8. Awards: The Global Business Challenge (GBC)
In the GBC 2008 have been participated students coming from Austria, Belgium, Brazil,
Bulgaria, China, Finland, Italy, Lithuania, Romania, U.S.A., competing on a business case
elaborated by Harvard University (USA).
Perting Team wins the third place at the 2007 New York Global Business Challenge
Once more: Second and Third place at the 2008 New York Global Business Challenge
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2008 New York Business Challenge. The teams engaged in the case analysis
2008 New York Business Challenge. Forlì Team illustrates the case analysis
The Global Business Challenge is based on the competition among teams composed by
students coming from different countries. For the 2008 edition the business case concerned the
Swedish enterprise Spotfire, and stressed the difficulties and strategies to be implemented in
startup phases. 2 hours and 30 minutes was assigned to analyze the case and to elaborate the
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answers. Each team presented and discussed their proposal to an Evaluation Committee
composed by economics journalist, University professors and financial experts of Merill Lynch.
- First place at Global Business Challenge New York 25th March 2009
In 2009 competition the Forlì’s Team won the first place, while in 2008 the second and in
2007 the third place.
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9. The new frontier for the Simulated Enterprise. Opening a place in virtual world of
Second Life
The 27th February 2008 Perting opened officially a place in Second Life becoming the first
University Simulated Enterprise operating in this virtual world.
WWW.SECONDLIFE.COM
HOW TO FIND PERTING ON SECONDLIFE:
download from the official website the client
to find Perting use the keyword “perting” in search section
Atelier New Fashion Perspectives
Departments
Forum Area
These offices are featured in different spaces as Departments, Forum Area and International
projects exhibition. In particular the residents of Second Life can ask information and join to
Perting group. In the offices, with the mentoring of the tutors, the participants can receive visitors
carrying out the office activities. The forum area allows to realize conferences and lectures. The
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international projects exhibition shows the initiatives in which the simulated enterprise
participated.
To this purpose Perting (prof. D. Gualdi e Dr.ssa L. Tampieri) intervened in Cesena on 21st
May 2008 to the Conference “SECOND LIFE.. SECOND BUSINESS, how to do business in the
world on –line”, organized by CNA in which the theme was the analysis of the wider virtual
community to the research of growth opportunities for business.
Participation of prof. D. Gualdi and Dr.ssa L. Tampieri to the Conference “SECOND LIFE..
SECOND BUSINESS ( 21st May 2007)
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10. Press
Il Sole 24ore – Friday 13rd February 2004
Corriere Romagna – Friday 30th March 2007
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Unibo Magazine 13 th Aprile 2007
Gli studenti di Simulimpresa sul podio del Global Business Challenge di New York
Dalla Perting srl a New York: la squadra composta da studenti della Facoltà di Economia di Forlì
conquista il terzo posto nella competizione internazionale di simulazione d'impresa.
Dal 27 al 30 marzo scorsi si è svolta presso la Fiera delle Imprese Simulate di New York
l'edizione 2007 del Global Business Challenge, sfida internazionale promossa dalla Merrill Lynch
che vedeva la partecipazione di nove squadre di business game provenienti da tutto il mondo,
selezionate tra oltre quattromila unità di simulazione d'impresa attivate nelle università e nelle
scuole superiori. A rappresentare l'Italia nella competizione era la squadra forlivese di
Simulimpresa dell'Università di Bologna, accompagnata dal prof. Daniele Gualdi e dalla dott.ssa
Laura Tampieri. E i ragazzi della Facoltà di Economia si sono mostrati senza dubbio all'altezza
della situazione, guadagnando al termine della competizione una significativa terza posizione.
La prima esperienza di impresa virtuale nell'ambito universitario italiano nasce, infatti, proprio a
Forlì: si chiama Perting srl ed è attiva dall'Anno Accademico 2001-2002 presso il Laboratorio di
Simulazione della Facoltà di Economia. Perting srl riproduce in tutto e per tutto una concreta
realtà aziendale operante nel campo della consulenza dei servizi e prodotti tecnologici ed è stata
gestita nel corso degli anni da più di duecento studenti, che hanno potuto dunque acquisire,
attraverso un tirocinio pratico, conoscenze e professionalità d'avanguardia nel campo del business
virtuale.
Questo tipo di progetti sta diventanto, in prospettiva, sempre più significativo, basti pensare a
quanto stia acquisendo importanza lo sviluppo della realtà virtuale in iniziative ormai di
dimensioni globali come Second Life. "L'investimento fatto in questa innovazione didattica spiega infatti il prof. Massimo Bianchi, promotore dell'esperienza - comincia a dare i propri
frutti". La nascita di Perting srl ha infatti permesso di avviare, in laboratorio, una serie di ricerche
di organizzazione aziendale nell'ambito della gestione dei network e del management
sperimentale: attività che hanno permesso l'acquisizione da parte degli studenti di conoscenze
pratiche e concrete. Una preparazione che si è dimostrata all'altezza anche di una grande sfida
internazionale come il Global Busines Challenge.
Nella competizione di New York, la squadra forlivese si è trovata ad affrontare un caso preparato
dall'Università di Harvard: si trattava di individuare gli elementi di crisi di una company
appartenente al settore high tech e proporre quindi strategie competitive di sviluppo. Gli studenti
dell'Alma Mater, distinguendosi in particolare per le loro capacità di team work e per l'abilità
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nell'esporre l'analisi svolta, sono riusciti ad emergere nella sfida, fino a raggiungere il terzo posto.
Il viaggio a New York della delegazione forlivese si è poi concluso con la visita al cantiere di
Ground Zero, nel quale è attiva la Ditta Trevi, realtà romagnola attualmente impegnata nella
costruzione delle fondamenta del nuovo centro che sorgerà sulle macerie delle Twin Towers.
Quest'ultima tappa dell'avventura newyorkese assume un significato particolare in quanto la Ditta
Trevi è fra i sostenitori del Master in Creazione e Sviluppo di Piccole e Medie Imprese
Innovative (CESPEM), iniziativa che ha luogo sempre a Forlì, anch'essa utilizzando la
simulazione d'impresa come strumento didattico d'avanguardia.
http://www.magazine.unibo.it/Magazine/Attualita/2007/04/13/Gli_studenti_di_Simulimpresa_sul_podio.htm
Unibo Magazine 13th April 2007
Students of Simulated Enterprise on the podium of Global Business Challenge in New
York4
From Perting ltd to New York: The team of students from the Forli’s Faculty of Economics wins
third place in the international competition of Simulated Enterprise.
From 27th to 30 March 2007 it was held, at the New York Virtual Enterprises Trade Fair, the
Global Business Challenge, an international competition sponsored by Merrill Lynch with the
participation of nine teams from around the world, selected from more than four thousand units of
Simulated Enterprises activated by Universities and high schools. Representing Italy in the
competition was Forli’s Simulated Enterprise team of Bologna University, accompanied by prof.
Daniele Gualdi and Dr. Laura Tampieri. Without doubt, the Faculty of Economics’ team has
shown prepared for this occasion gaining at the end of the competition a significant third place.
The first experience of virtual enterprise in the Italian University was founded in Forlì: it was
named Perting ltd and was born in 2001-2002 A.Y. into the Faculty of Economics Simulated
Enterprise Laboratory.
4
Translation by Simona Rusticali, Serinar
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Perting ltd reproduces through and through a concrete company operating in the field of
consultancy services and technology products, and has been managed over the years by more
than two hundred students, who could then acquire, through practical training, knowledge and
pioneering professionalism in the field of virtual business.
This type of project is becoming more and more significant, just think how is important today
the development of virtual reality in a global initiative as Second Life. “The investment made in
this educational innovation- how explains the promoter of this experience, prof. Massimo
Bianchi- is beginning to achieve important results”. The birth of Perting ltd has helped to start
some organizational researches about the network management and experimental management:
these activities have enabled the acquisition by students of practical and concrete knowledge.
This training was an excellent preparation for a great international challenge as the Global
Business Challenge.
In the New York competition, the Forli’s team faced a case prepared by Harvard University: they
had to identify the crisis’ elements of a high tech sector company and they had to propose some
competitive development strategies. Alma Mater Students, distinguishing themselves for team
work and analysis presentation skills, have managed to emerge in the challenge to reach the third
place.
The Forli’s delegation travel to New York was than concluded with a visit to the Ground Zero
Site, in which the Trevi Company operates, engaged in building the foundations of the new center
that will rise on the rubbles of the Twin Towers. The last stage of New York adventure has a
special meaning because the Trevi Company is among the supporters of the Master in Creation
and Development of Innovative Small and Medium Business (CESPEM), which takes place in
Forlì, also using the Simulated Enterprise Methology as a learning tool.
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