2015

2015
MEDIA KIT
JASON KAY
EDITOR-IN-CHIEF
OUR BRAND
F
or nearly 70 years, The
Hockey News has been
there. From the highs of
Stanley Cups and Olympic
championships, to the lows of tragic
moments and NHL work stoppages,
readers have been able to count
on us arriving at their newsstand,
doorstep, smartphone, tablet or
inbox with unparalleled coverage of
their favorite sport.
As the world around us changes,
THN remains a constant, iconic
brand, committed to being a
leading, authoritative voice in the
hockey world, delivering end-to-end
coverage on all 30 NHL teams and
beyond. Our strengths are in-depth
analysis, unique features, cutting
opinion, provocative perspectives
and behind-the-scenes access. The
game’s brightest stars and thinkers
are spotlighted and given forums in
which to shine. Kids of all ages can
enjoy the lighter side of the game
with our crossword puzzle, Jersey
Hound, trivia and compelling photos.
We also set the pace when it comes
to touting the top prospects in the
game, introducing you to tomorrow’s
stars today with special products such
as Draft Preview and Future Watch.
These publications are industry
leaders and are cited by media across
North America as touchstones for
prospect assessment.
On the digital side, THN.com is a
quickly growing and vibrant source
of news and views, updated instantly
throughout the day and night with
more unique hockey content than
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place to go for the stories behind
the scores, the big plays everyone
is talking about, the buzz in the
business, rankings, ratings and viral
videos. Our tablet app adds layers
of context and the interactivity that
today’s consumers demand.
And who knows what’s next? You
can count on knowing that The Hockey
News – the original voice of the game
that does all hockey, all the time – will
be there and have you covered.
2015
»
THE HOCKEY NEWS IS THE SPORT’S LEADING INTERNATIONAL
PUBLICATION AND A TRUSTED, AUTHORITATIVE VOICE.
BACKCHECKING
A TRULY MULTIPLATFORM BRAND
Our goal is to deliver
relevant stories – from
news to opinion to analysis
to features – that will
resonate in all corners of
the hockey community
and entertain our readers.
Our target audience
includes fans, players
and professional hockey
executives – anyone and
everyone who has a vested
interest in the game.
The Hockey News
18 issues/year
Includes Yearbook
1.4M readers
3.6M impressions
Books
ARRIVING SOON
18
TEENS YOU’LL
WANT FOR
YOUR KEEPER
LEAGUE
SIDNEY
CROSBY
10 YEARS INTO
HIS CAREER,
‘THE KID’ IS
STILL THE KING
(No. 1 projected
scorer: 106 pts)
WIN YOUR
LEAGUE
PROJECTIONS
FOR MORE
THAN
600
SKATERS &
GOALIES
EXPERT
ADVICE
> WE ANSWER
YOUR QUESTIONS
> CRITICAL LINE
COMBINATIONS
> INSIDE TRACK ON
ADVANCED STATS
> THE BEST OF THE
FRESHMEN
Special Editions
Future Watch
Poolbook
Draft Preview
GAGNEZ VOTRE
POOL
PRÉVISIONS
POUR PLUS DE
600
JOUEURS ET
GARDIENS
ARRIVÉE PROCHAINE
18
JEUNES
INTÉRESSANTS
POUR VOTRE POOL
À LONG TERME
P.K.
SUBBAN
LE MEILLEUR EST À VENIR
POUR LE DÉFENSEUR
ÉTOILE DE MONTRÉAL
LES CHOIX
DES PROS
CONSEILS DE
6 EX-JOUEURS
DE LA LNH
CONSEILS
D’EXPERTS
> NOUS RÉPONDONS
À VOS QUESTIONS
> COMBINAISONS
DE TRIOS
STRATÉGIQUES
> L’ESSENTIEL SUR
LES STATISTIQUES
AVANCÉES
> PLEINS FEUX SUR
LES RECRUES
Social Media*
More than
400K followers
Website
1.6M UVs
5.5M PVs
Daily
E-Newsletter
26K unique
subscribers
790K impressions
Mobile Website
700K UVs
1.6M PVs
MAY 2015
IMPRESSIONS SHOWN ARE ESTIMATED BRAND IMPRESSIONS PER MONTH / *SOCIAL MEDIA AS OF APRIL 2015.
SOURCES: PMB SPRING 2015, CANADA, TOTAL 12+. GOOGLE ANALYTICS, 3 MONTH AVERAGE DEC. 2014 - FEB. 2015.
2015
Special
French Issue
Poolbook
(40K dist.)
Tablet: Magazine App
61K UVs
2.7M PVs
FAST FACTS
OUR READER
LAUNCHED:
1947
PUBLISHED:
• 16 Regular Issues
• 3 Special Issues
– Yearbook (in English & French)
– Collector's Edition
– Poolbook (in English & French)
Total readers 1.697 million
Male 75%
AGE 18-49 61%
MOPEs/White Collar
31%
HHI $75,000+
61%
Households with Kids <18
53%
Principle Grocery Shopper 49%
Own Home
77%
Average age36
Average HHI 51%
40%
30%
$97,045
more likely to buy
or lease a vehicle in
the next 12 months
more likely to have a
household income
more than $125K
more likely to buy
products that offer
new technology
SOURCE: PMB SPRING 2015, CANADA, TOTAL 12+.
2015
DISTRIBUTION:English Canada and U.S.
CIRCULATION: Canada63,585*
U.S.31,795
Total95,380
REACH: 1.7 Million estimated per single issue**
EDITORIAL
PROFILE:
Hockey’s leading international publication
DIGITAL:
Website: THN.COM*** – 1.6M UVs
– 5.5M PVs
Mobile: Mobile Website***
– 700K UVs
– 1.6M PVs
Tablet: Mobile Website***
– 61K UVs
– 2.7M PVs
THE MOST
RESPECTED
INTERNATIONAL
HOCKEY
AUTHORITY
SOCIAL MEDIA:
202,000 Followers
190,000 Likes
*CIRC AAM, JUNE 2014, **PMB FALL 2014, GA APRIL 2014, 3MA
***GOOGLE ANALYTICS, 3 MONTH AVERAGE DEC. 2014 - FEB. 2015.
SOCIAL MEDIA REPORT MARCH 2015
PHENOMENAL
MALE REACH
»
THE HOCKEY NEWS MAGAZINE: 1,277,000 | SPORTSNET: 848,000
OUTDOOR CANADA: 1,183,000 | GOLF CANADA: 695,000 | CHILL: 325,000
(MALE READERSHIP PER ISSUE. SOURCE: PMB 2014 FALL, MALE 12+)
THEMED ISSUES 2015
NOV. 24: THE FAN ISSUE
MARCH 9: TRADE DEADLINE PREVIEW
JULY 20: STANLEY CUP COMMEMORATIVE
It's the reader takeover issue. We'll bring in a guest
editor and fans will get to choose content.
Rumours, rumours, rumours: what it’s like to be traded?
We look back and celebrate the year that was with a
focus on the 2015 Stanley Cup champions.
DEC. 8: THE FIGHTING ISSUE
APRIL 6: FUTURE WATCH
AUG. 17: THE LISTS ISSUE
Essays on the past, present and the future of fighting
with opinions from around the hockey world.
The new guys: the best prospects in hockey who’ve
already been drafted - their rankings, projections and
stories.
JAN. 5: WORLD JUNIOR CHAMPIONSHIP PREVIEW
MAY 11: PLAYOFF PREVIEW
SEPT. 14: THE FUTURE OF HOCKEY ISSUE
WJC i going to be a big one because it's hosted in
Toronto and Montreal.
Who will win? We provide analysis and predictions on
the play-offs and how to win hockey pool.
How the game will look 10, 25 and 100 years from now.
JAN. 26: THE MONEY AND POWER ISSUE
JUNE 1: DRAFT PREVIEW
We look at the most powerful and influential people in
hockey and follow the money.
We rank the best teenager players in the world. We
analyze their strengths and weaknesses and give you
the lowdown on what each NHL teams needs to do to
improve.
FEB. 16: THE ROOKIE ISSUE
What’s it like to be thrust into the NHL as a teenager?
The travel. The demands. And all that money? And
who’s the best first-year player this year?
2015
All the hockey lists you'll ever need. We give you top
10 lists in dozens of hockey categories.
OCT. 12: NHL SEASON PREVIEW
We have full-page forecasts of every NHL team and
power rankings by each position.
OCT. 26: THE JERSEY & LOGOS ISSUE
Rankings and ratings for the best sweaters and decals.
JUNE 22: FREE AGENCY FRENZY
NOV. 9: THE FEAR ISSUE
Who are the best players available and what it’ll take
to get them.
Look behind you: the most intimidating things, people
and places in hockey.
SPECIAL ISSUES 2015
BACKCHECKING
THN YEARBOOK
It's THN's annual and wildly popular Yearbook,
with in-depth breakdowns of all 30 team.
THN ULTIMATE FANTASY POOL GUIDE
THN's Ultimate Fantasy Pool Guide gets you
started with point projections and insights for
more than 600 players.
FALL SIP: COLLECTOR'S ISSUE
Past issues include the greatest rivalries and the
greatest teams of all time.
WIN YOUR
ARRIVING SOON
18
LEAGUE
TEENS YOU’LL
WANT FOR
YOUR KEEPER
LEAGUE
PROJECTIONS
FOR MORE
THAN
600
SKATERS &
GOALIES
SIDNEY
CROSBY
EXPERT
10 YEARS INTO
HIS CAREER,
‘THE KID’ IS
STILL THE KING
ADVICE
> WE ANSWER
YOUR QUESTIONS
> CRITICAL LINE
COMBINATIONS
> INSIDE TRACK ON
ADVANCED STATS
> THE BEST OF THE
FRESHMEN
(No. 1 projected
scorer: 106 pts)
GAGNEZ VOTRE
POOL
PRÉVISIONS
POUR PLUS DE
600
JOUEURS ET
GARDIENS
ARRIVÉE PROCHAINE
18
JEUNES
INTÉRESSANTS
POUR VOTRE POOL
À LONG TERME
P.K.
SUBBAN
LE MEILLEUR EST À VENIR
POUR LE DÉFENSEUR
ÉTOILE DE MONTRÉAL
LES CHOIX
DES PROS
CONSEILS DE
6 EX-JOUEURS
DE LA LNH
CONSEILS
D’EXPERTS
> NOUS RÉPONDONS
À VOS QUESTIONS
> COMBINAISONS
DE TRIOS
STRATÉGIQUES
> L’ESSENTIEL SUR
LES STATISTIQUES
AVANCÉES
> PLEINS FEUX SUR
LES RECRUES
2015
DIGITAL
THN.com is a vibrant source of news
and views, updated instantly throughout
the day and night. It's the place to go
for scores and the stories behind them
1,600,000
UNIQUE VISITORS PER MONTH
thn.com $ 4.99
5,500,000
playoff preview
Vol. 67 No. 20-21
PAGE VIEWS PER MONTH
USERS
MEN 18+
Display until
may 12, 2014
700,000
0CU1_THN_6721 1
UNIQUE MOBILE VISITORS PER MONTH
26,000
2014-03-28 3:18 PM
AGE 18-49
59%
Employed
74%
HHI Average $87,727
NEWSLETTER SUBSCRIBERS
BLOG
THN.com's blog that expands the
iconic brand's ability to cover the hockey
world with greater breadth and speed.
Updated 8 to 10 times daily!
SOCIAL MEDIA
With over 250,000 Facebook and Twitter
followers, The Hockey News connects with
diehard fans through breaking news, insightful
commentary and the engaging interaction of
their #THNLive events on Twitter.
190,000
202,000
GOOGLE ANALYTICS, 3 MONTH AVERAGE DEC. 2014 - FEB. 2015.
SOCIAL MEDIA AS OF APRIL 2015,
POLAR MOBILE FEB-APRIL 2014, 3MA PMB/COMSCORE FALL 2014.
2015
TABLET
iPad ad enhancements
• Full-screen or in-frame video
• Slideshows that auto-play or are reader
controlled
• Hot spot buttons: trigger content layers
• Pan and Zoom: display a large image
within a small frame
• Web frames, showing web-based content
and stills for offline readers
• Rub and reveal
• Scrolling text boxes
• Animated text and images
• Audio overlay or button-controlled sounds
• 3D user-controllable product images (special
photography required)
• Basic ecommerce - links to web-based order pages
It is possible to combine some of the above options.
Contact your account manager to make sure that what
you'd like to do is feasible.
FACEBOOK (FACEBOOK.COM/THEHOCKEYNEWS) TWITTER (TWITTER.COM/THE HOCKEY NEWS) GOOGLE+ (PLUS.GOOGLE.COM/THEHOCKEYNEWS)
ADVERTISING RATES 2015
GROSS RATES
AD SIZE
Full Page,
1-5X
1/3
Horizontal Spread
Double Page Spread
6-15X
16-25X
26X+
$12,720 $12,084 $11,448$10,812
$21,624 $20,543 $19,462$18,380
2/3
Vertical
1/2
Horizontal
$8,268 $7,855 $7,4417,028
1/3
Vertical,
$5,724
$5,438
1/4
Banner
$4,452
$4,229 $4,007$3,784
$9,540
1/3
Horizontal
iPad Tablet Edition (static)*
iPad Tablet Edition (interactive)*
$825
$9,063
$8,586
$8,109
$5,152$4,865
$785 $745$700
$3,710 $3,524 $3,339$3,153
*Media only. Please inquire for production and interactive development costs.
POOLBOOK GROSS RATES
FP
DPS
2/ 3
1/ 2
$6,396
$10,234
$4,477
$3,518
1/ BANNER
3
$2,239
$1,599
FRENCH EDITIONS, YEARBOOK, POOLBOOK GROSS RATES
FP
DPS
2/ 3
1/ 2
$3,910
$6,256
$2,737
$2,151
1/ BANNER
3
$1,369
$978
SPECIAL POSITIONING
Outside Back Cover +20%
Inside Front Cover +15%
Inside Back Cover,
Guaranteed +10%
2015
FRENCH
ISSUES
»
Same close dates
as English Poolbook
and Yearbook
SCHEDULE DATES 2015
COVER DATE
SPACE
BOOKING
MATERIAL DUE EDITORIAL
CONTENT
SPECIAL ADVERTISING SECTIONS
MAILING
DATE
NEWSSTAND
DATE
24-Nov-14
20-Oct-14
27-Oct-14
The Fan Issue
04-Nov-14
10-Nov-14
8-Dec-14
03-Nov-14
10-Nov-14
The Fighting Issue
18-Nov-14
24-Nov-14
5-Jan-15
17-Nov-14
24-Nov-14
World Junior Preview
02-Dec-14
08-Dec-14
26-Jan-15
08-Dec-14
15-Dec-14
The Money and Power Issue
23-Dec-14
05-Jan-15
16-Feb-15
05-Jan-15
12-Jan-15
Rookie Issue
20-Jan-15
26-Jan-15
NHL FORECAST
Everything you need to be armed
...and dangerous
09-Mar-15
26-Jan-15
02-Feb-15
Trade Deadline Preview
10-Feb-15
16-Feb-15
6-Apr-15
16-Feb-15
23-Feb-15
Future Watch
03-Mar-15
09-Mar-15
11-May-15
16-Mar-15
23-Mar-15
Playoff Preview
31-Mar-15
06-Apr-15
1-Jun-15
20-Apr-15
27-Apr-15
Draft Preview
05-May-15
11-May-15
22-Jun-15
11-May-15
18-May-15
Free Agency Frenzy
26-May-15
01-Jun-15
20-Jul-15
01-Jun-15
08-Jun-15
Stanley Cup/ Year Review*
Goalie Buyers Guide
16-Jun-15
22-Jun-15
17-Aug-15
29-Jun-15
06-Jul-15
The Lists Issue
Skate Buyers Guide
14-Jul-15
20-Jul-15
July
29-Jun-15
06-Jul-15
Pool Book**
August
13-Jul-15
20-Jul-15
Yearbook
14-Sep-15
27-Jul-15
03-Aug-15
The Future of Hockey Issue
12-Oct-15
24-Aug-15
31-Aug-15
NHL Season Preview
26-Oct-15
21-Sep-15
28-Sep-15
October
14-Sep-15
9-Nov-15
05-Oct-15
10-Aug-15
12-Aug-05
24-Aug-15
Equipment Buyers Guide
11-Aug-15
17-Aug-15
Stick Buyers Guide
08-Sep-15
14-Sep-15
The Jersey & Logos Issue
06-Oct-15
12-Oct-15
21-Sep-15
Collector's Issue
06-Oct-15
19-Oct-15
12-Oct-15
The Fear Issue
20-Oct-15
26-Oct-15
*Close date may change - subject to Stanley Cup final
** French Edition Available
All dates and editorial themes subject to change
2015
BEST TEAM
IN HOCKEY
Chicago or L.A.?
Our expert breakdown
BOTTOM
LINE BLITZ
What you should expect
from all 30 teams
SKATE
SECRETS
Everyone’s using
advanced stats, but
nobody wants to share
PRODUCTION SPECS
MECHANICAL REQUIREMENTS
ADVERTISING UNIT
LIVE AREA
7
BLEED SIZE
Banner
1/3
Vertical
1/3
Horizontal
7 3/8 " x 3 "77/8 " x 31/2 "81/8 " x 33/4 "
1/2
Horizontal
7 3/8 " x 47/8 "77/8 " x 53/8 "81/8 " x 55/8 "
2/3
Vertical
43/8 " x 101/4 "47/8 " x 103/4 "51/8 " x 11 "
3/8 "—
11/16 —
21/4 " x 101/4 "23/4 " x 103/4 "3 " x 11 "
Full Page
1/2
" x 2
TRIM SIZE
1/4
7 3/8 " x 101/4 "77/8 " x 103/4 "81/8 " x 11 "
Horizontal Spread
Double Page Spread
151/4 " x 47/8 "153/4 " x 53/8 "16 " x 55/8 "
151/4 " x 101/4 "153/4 " x 103/4 "16 " x 11 "
METHOD OF PRODUCTION
•The WEEKLY/YEAR BOOK/SIP editions are printed by
high-speed web offset at a resolution of 300 ppi/150 lpi.
Max. Ink Density 295%. All material must adhere to dMACS
standards.
•The Hockey News POOLBOOK edition is printed by highspeed web offset at a resolution of 300 ppi/150 lpi, and
Saddle Stitched. Max. Ink Density (Poolbook) 260%. All
material must adhere to dMACS standards.
•Folding and trimming are subject to variation.
•Please adhere to the live area specifications as stated above.
•Text type should be a minimum of 8 point. Reverse type
less than 12 point is not suitable for reproduction.
The Hockey News is not responsible for reproduction of
type sizes smaller than those mentioned for thin, serif type.
•All ads with bleed must have 1/8” minimum bleed on all
four sides. Crop/Registration marks should also have an
minimum offset of 1/4” (18 pts) beyond Trim.
2015
USING THE FREE AdDirect™ AD PORTAL
All ads must be delivered via Magazines Canada's
AdDirect ad portal.
1) Log in to Magazines Canada's AdDirect Ad Portal
(https://addirect.sendmyad.com). NOTE: A user
account will have to be set up upon the first visit.
2) Select the publisher/magazine you are
advertising with. Complete the relevant ad info, then
click "upload."
REQUIRED MATERIAL
FOR UPLOADING
•The ad MUST be uploaded as a press-ready PDF-X-1a file.
Information on creating a proper PDF file is available on the
Magazines Canada website (www.magazinescanada.ca).
•Ad Portal CANNOT accept TIFFITS or CT LW files, nor
native files such as Microsoft Word, QuarkXPress, or Adobe
InDesign, Photoshop or Illustrator.
•Do not use Spot colours or RGB art. Keep all colours
CMYK. any Black/Grey type as one colour black (no four
colour black text).
PRODUCTION INQUIRIES
Attn: Judy Strader, Production Coordinator
Tel: (416) 218-3629, [email protected]
CONTACT INFORMATION
3) Follow the on-screen
preflight process.
You can contact a coordinator for information at the
following:
4) Approve your ad.
Attn: The Hockey News, Advertising Sales
AD PORTAL TECH SUPPORT
Attn: Luc Gauvin
Tel: (514) 840-6823 x 212230, [email protected]
* Please do not forward ads to this contact
Member of
The Audit Bureau of Circulation
37 Front Street East, Suite 300
Toronto, Ontario
M5E 1B3
Tel: (416)847-5100
TABLET SPECS
REQUIRED SETTINGS
STATIC AD WITH LINK
Portrait View
SPECIFICATIONS:
STATIC ADS:
• Portrait orientation only
• RGB colour space
• All line art should be vector format
•E
ffective / as placed resolution of
images should be 200 dpi or higher
• Flash is not supported
• MP3 format.
• 64-128 KB/sec.
•M
ax file sizes: 500 KB (embedded)
• 1 536 x 2048 pixel InDesign 5.5 or 6.0
Interactive package, including all fonts
and images.
•P
DF file should be provided as reference;
any links with address shown will be
activated. If link address is not shown but
ad contains link call to action, please
provide URL.
• If an InDesign package is not available,
we can accept a PDF file created to
1536x2048 pixel specifications.
Provide the final URL destination on the inclusion form or when
submitting. NOTE: The web page will display within an in app
browser unless otherwise specified. For optimal user experience,
links:
•S
HOULD lead to a specific website, item or interaction that is
contextually relevant to the ad.
•S
HOULD be formatted as buttons with specific call-to-action
messaging (i.e. “Tap Here”, “Press Here to View”, etc…)
•A
dvertisers may include redirect tracking on URLs, however
embedded pixel tracking is not allowed.
•T
he capabilities of the Apple iOS based tablets allow for different
URL destinations.
VIDEO
INTERACTIVE ADS:
ABOUT TABLET AD LINKS:
•E
ncoded using H264 compression MP4 codec at 640 x 380
•M
ax file sizes: 15 MB (embedded)
• Data rate at roughly 700-800 KB/sec.
•B
it rate may be adjusted higher or lower depending on video to
target the max file size recommendations: 500 KB - 1.5 MB/sec
• 1 536 x 2048 pixel InDesign 5.5 or 6
Interactive package, including all fonts,
images and other linked files. Please include
a description or storyboard showing how
interactive elements should be produced.
AUDIO
2048
pixels
1536 pixels
•Y
our link will open in the in-app browser, a navigable web frame.
•Y
our link should be highlighted with a “tap here” or “touch here”
call to action.
•Y
ou may provide a redirect link in order to track web traffic, but
we cannot support pixel tracking.
REQUIRED METADATA INFORMATION
FTP DELIVERY
Metadata is information about your ad/company that appears in the
navigation for each advertisement. NOTE: Display can vary depending
on device and OS. Text displayed may vary by app version.
Please include a document with the
following requried information with your
uploaded ad material:
AD TITLE (REQUIRED):
•M
etadata (ad title, brand name, description)
• Issue date
•F
ilename
•C
ontact name, email and phone number in
case files need adjustment and for
interactive ad approval.
•L
ow resolution PDF
(Approx 40* characters max) A unique name for your ad.
For example, “Excellent Toothpaste”
COMPANY OR BRAND NAME:
(Approx 60* characters max) Your company or brand name as you
would like it listed in the browse and the scrubber modes.
For example, “Toothpaste Company”
AD DESCRIPTION (OR HEADLINE):
For example, “Give plaque the brush off”
2015
QUESTIONS? Please contact the advertising
coordinator via email at [email protected].
ENGLISH TITLES
Address : ftppub.transcontinental.ca
User: advert
Passord: teezer
Folder: (Publication’s name)
FTP Support: Carol Zephyrine, tel: 416-227-8270
FRENCH TITLES
Address: ftp.transcontinental.ca
User: production
Passord: Ad/pub
Folder: (Publication’s name)
FTP Support: Luc Gauvin, tel: 514-840-6823
ADVERTISING AGREEMENT
This advertising agreement is entered between
Transcontinental Media G.P. (hereinafter the
"Publisher") and the client (the "Advertiser")
and/or the advertising agency representing
the Advertiser (the "Agency"). No other
agreement, condition or specification
appearing upon any document shall be binding
on the Publisher unless stated in writing and
signed by all parties.
1.
RATES AND PAYMENTS
1.1
Advertising rates may be modified at any
time by the Publisher providing a fifteen
(15) days' notice to the Advertiser/Agency
to that effect.
1.2 Services provided by the Publisher shall be
paid in Canadian dollars, within the thirty
(30) day period following the date of
billing. All advertising rates are subject to
the addition of applicable taxes, including
Goods and Services Tax (GST),
Harmonized Sales Tax (HST) and the
Quebec Sales Tax (QST), where applicable,
and must be paid to the Publisher.
1.3 Notwithstanding the above, if the credit of
the Advertiser and/or Agency is not
established to the entire satisfaction of the
Publisher, the cost of the said services
must be paid in full prior to the publication
of the advertisement. Any delay in the
payment of any amount due will bear a 2%
monthly interest rate.
1.4 In the case of non-payment, the Publisher
may terminate this agreement, at its
discretion, without any prior notice. If this
agreement is terminated, the space used
shall be billed and must be paid according
to the Publisher's rates in effect as
2015
indicated on the rate card at the time of
cancellation, if the rates referred to in this
agreement are lower than those listed on
the rate card.
1.5 Fees paid for artwork, layout, typesetting
and any other work performed at the
request of the Advertiser and/or Agency
are to be paid by the Advertiser and/or
Agency in addition to the rate indicated for
advertising space. Additional costs will be
charges to the Advertiser and/or Agency
for all material requiring corrections in
order to respect our requirements.
1.6 A 15 per cent (15%) commission – on gross
billing of space, colour and position
charges – is allowed to Agencies that the
Publisher accept as being accredited.
Commission is not applicable on extra
mechanical charges, reprints, etc.
2.
ADVERTISING CONTENT
2.1 All advertisements must be clearly
identifiable as such. Those advertisements
that, in the opinion of the Publisher, too
closely resemble editorial features in the
magazine shall bear the mention
“Advertisement” at the top of the page in
12-point Helvetica Regular Font.
2.2 The Publisher has the right, but not the
obligation, to examine any advertising
material submitted for publication in its
selected magazine(s).
2.3 Should any advertisement include the
names, photographs, and/or testimonials
submitted for publication, the submission
of such advertisements shall constitute the
express acknowledgement and warranty
by the Advertiser and/or Agency that:
i) They have obtained the written consent of
any individual involved in order to use his/
her name, photo, and/or testimonial;
ii) The publication of these documents does
not infringe upon any law.
2.4 The Publisher may at any time refuse to
publish an advertisement, regardless of
whether this advertisement has already
been accepted or previously published,
without prior notice to the Advertiser and/
or Agency and without liability. If the
Advertiser and/or the Agency fail to
supply another advertisement, the
Publisher may terminate the agreement
by serving a twenty-four (24) hour notice
to that effect.
2.5 All material provided to the Publisher will
be destroyed if not requested to be
returned within twelve (12) months from its
last publication.
2.6 Notwithstanding the above, in the case of
any error or omission by the Publisher in
the layout, typesetting or printing that it
has carried out, the Publisher shall
reimburse the Advertiser and/or Agency,
as applicable. The Publisher shall then be
liable for the least cost of the space
reserved or the space that includes the
error. All text included in a French
magazine of the Publisher shall be written
in the French language.
2.7 The Advertiser and/or Agency must also
ensure that the use of inserts does not
infringe upon any Canada Post regulation
or any other legislation applicable to
inserts.
2.8 The Advertiser and/or Agency accepts full
responsibility for any advertisement
provided to the Publisher (on the content
of the advertisements or the services or
goods being advertised in the
advertisements). The Advertiser and/or
Agency must ensure that all advertising
material submitted to the Publisher for
publication, conforms to the applicable of
Quebec and Canada, as well as to the code
of ethics applicable to the advertising
business.
2.9 The Advertiser and/or Agency release the
Publisher from any responsibility regarding
the advertisements published in the
magazine and both the Advertiser and/or
Agency agree to compensate the Publisher
in the case of damages, fines, penalties or
legal fees paid by the Publisher as a result
of the publication of advertising material in
a Publisher's magazine.
2.10 The Publisher shall in no way be held liable
for the loss of revenue or profit or any
other damage inflicted to the Advertiser
and/or the Agency as a result of the
publication or non-publication of the
advertising material.
2.11 The Publisher may terminate this
agreement by provided a prior reasonable
notification to the Advertiser and/or the
Agency to that effect.
The Advertiser and/or Agency shall be jointly
and wholly responsible for the payment and
fulfillment of any other obligation indicated in
any insertion order, or additional contracts
signed by the Publisher and advertising, as
soon as one or the other of the two parties has
signed such an agreement.