MEDIA KIT 2016

MEDIA KIT 2016
MISSION STATEMENT
Superstreetbike.com is the largest online brand devoted exclusively to all things
custom for sportbikes. Superstreetbike.com is dedicated to the streetbike lifestyle
including gear, parts, accessories and performance mods for all sportbikes new
and old. Stock is only a place to start and Superstreetbike.com shows you how to
take your custom bike anywhere from mild to wild without limits.
BRAND DNA
LIFESTYLE, CUSTOM, STYLE
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BRAND OVERVIEW
DIGITAL (WEBSITE)
Average Monthly Page Views:
1,194,797
Average Monthly Unique Visitors:
195,073
BRAND ON OTHER PLATFORMS
(As of 9/25/15)
Facebook Fans:
1,109,535 (Year-Over-Year Growth: 52%)
Twitter Followers:
2,242
(Year-Over-Year Growth: 25%)
Instagram Followers:
42,000
(Year-Over-Year Growth: 372%)
Google+:
328
(Year-Over-Year Growth: 41%)
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Sources: Omniture 2015 (12 month average), Social as of 9/25/15
AUDIENCE SNAPSHOT
SUPER STREET BIKE
Male/Female:
98% / 2%
Average Age:
36
Age Breakdown
18-34: 49%
35-49: 34.6%
Age 50+: 14.3%
Average HHI: $65,000
Employed: 86%
Married: 43%
HIGHLY ENGAGED
Superstreetbike.com delivers content devoted exclusively to all things custom
for sportbike. Our audience spends valuable time with the brand.
• Visitors to Superstreetbike.com spend an average of 25 minutes on the website
• 57% visited or joined a company’s social network site as a result of visiting
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Superstreetbike.com
Source: MRI Doublebase 2015; Bonnier Custom Insights Audience Survey 2015
AUDIENCE SNAPSHOT
MOTORCYCLE INFLUENCER
Superstreetbike.com deliver the motorcycle elite. An audience of passionate
influencers who are experienced and take motorcycling very seriously.
• Have been riding motorcycles for 14 years
• 85% ride for the speed and power
• Ride 6,000 miles a year
• Have advised an average of 5 people on motorcycle accessories, parts and products
• 90% have been asked for advice about motorcycles or motorcycle related activities
FUEL HIS PASSIONS
Superstreetbike.com’s audience is ever evolving.
• Own 2 motorcycles
• 30% plan to purchase a new motorcycle in the next year
• 44% plan to purchase performance accessories
• 30% plan to purchase motorcycle tires
• 30% plan to purchase motorcycle engine oil
• Superstreetbike.com visitors also enjoy fitness, social drinking, sports and
attending the track for racing events.
Source: Bonnier Custom Insights Audience Survey 2015
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Advertising Information:
Katie Kovaleff
Regional Sales Director, West
[email protected]
949.291.6783
Ross Cunningham
Regional Sales Director, East
[email protected]
212.779.5042