Success as Sweet as Honey

Success as Sweet as Honey
The old saying, “Everything’s bigger in Texas” certainly holds true for Mother’s Day gift certificate sales. We found a HUGE success
story in Austin, Texas. milk + honey has 3 locations, 2 salon/spas that are, “co-located” called milk + honey spa | retreat | shop and
1 salon called SALON by milk + honey, Owned by Shon + Alissa Bayer. They have had tremendous success with Mother’s Day gift
cards sales in 2013 they’ve sold in excess of $100,000 in gift cards.
IN THE
SPOTLIGHT
MILK+HONEY
Q&A
{
If you would like to see the same success with Mother’s Day gift certificate sales
take some of the advice that Shon gave us on how he runs milk + honey.
{
SB
What is your #1 secret to the milk + honey success?
SB
Do you do email marketing to clients for Mother’s Day?
SH
We have a built a great reputation in Austin. We focus on the
fundamentals – building and retaining great employees. If you
have happy employees, they’ll take care of your customers
who then, in turn, will take care of your bottom line. We also
focus on retaining our clients by offering a points program,
generous discounts for memberships and series.
SH
Yes. It’s a very successful way for us to sell instant gift cards.
SB
Do you promote for Mother’s Day via social media?
SH
Yes, we’re on Facebook, Instagram, and Twitter.
SB
Do you have any tips for other salon spa owners?
SH
About 3 weeks prior to Mother’s Day, Make it easy for
customers to learn about your Mother’s Day packages on
your website. Make it easy for them to be able to purchase
gift certificates easily. The content shouldn’t be buried on
your site.
Shon & Alissa Bayer
SB
What type of advertising do you do year
round and then specific to Mother’s Day?
SH
We do online advertising year round and then near Mother’s
Day we do some radio and a direct mail campaign to our
most loyal customers in specific zip codes.
SB
Do you do any in salon/spa signage for Mother's Day?
SB
Do you do anything unique events for Mother’s Day?
SH
Yes, we have signs in the locations.
SH
SB
Do you do any window signage for Mother's Day?
SH
Yes, we definitely maximize that real estate to promote.
Yes, we do a Mother’s Day Makeover contest that gets lots of
attention from our clients. It really gets our name out there via
word of mouth, it generates a lot of excitement and even
some press coverage.
SB
Do you distribute any printed flyers for Mother's Day?
SH
Yes, it's the same as our direct mail piece.
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