14th Annual North Halsted Halloween Parade

35th Annual
NORTHALSTED MARKET DAYS®
August 13 and 14, 2016
Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500
Northalsted Market Days®
August 13 + 14, 2016
Halsted, between Belmont and Addison
NORTHALSTED MARKET DAYS®
Overview:
The North Halsted area of Chicago’s Lakeview
neighborhood is one of the city’s most popular
year-round dining and nightlife destinations for
both city residents and visitors. During
Northalsted Market Days®, the Midwest’s largest
two-day street festival, this popularity increases
three fold, with an influx of diverse traffic from
around the country.
With more the 200,000 visitors from Chicagoland
and beyond, Northalsted Market Days® is also
one of the largest outdoor events in the country
and draws an upscale demographic of LGBTQ
people with highly disposable incomes.
Northalsted Market Days® spans eight city blocks
and has 17 gate entrances. The event features
three main music stages where more than 35 topname local and eight chart-topping national acts
perform. Previous entertainment includes Salt n
Pepa, Belinda Carlisle, The Brazilian Girls, Aaron
Carter, Lynda Carter, En Vogue, Jennifer Hudson,
and Wynter Gordon.
Northalsted Market Days® has a reputation not
only for the best live music and diverse crowds in
Chicago, but is also famous for its unique mix of
nearly 400 food, arts & crafts, and retail and
service vendors. Due to the upscale demographic
of the Northalsted Market Days® crowd, these
vendor spots are highly sought after to drive
business and brand awareness to companies.
In addition to the festival itself, Northalsted
Market Days® has an impressive impact on the
city’s economy, with sold out hotel rooms,
increased bar and restaurant sales, and retail
traffic throughout the week.
Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500
Northalsted Market Days®
August 13 + 14, 2016
Halsted, between Belmont and Addison
NORTHALSTED MARKET DAYS®
Event Details
Dates: August 13-14, 2016
Location: North Halsted Street – Chicago
Belmont to Addison
Hours: 11AM-10PM
Attendance: 250,000
Event Features
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Five Stages
Continuous, live music
National name music headliners
More than 45 bands
More than 400 vendors
Wide variety of food and drink offerings
from vendors and local restaurants
Event
Audience
• LGBT
• Upwardly Mobile Professionals; Millenials,
Generation X and Y
• Ages 25-54
• Male 70% Female 30%
• College degree or higher
• Average Income: $75,000+
• Midwest Regional and National Attendees
Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500
Northalsted Market Days®
August 13 + 14, 2016
Halsted, between Belmont and Addison
ABOUT NORTHALSTED
The first officially recognized gay village in the United
States, Boystown in Chicago, Illinois is the commonly
accepted nickname for the eclectic East Lakeview
neighborhood that is home to Chicago's visible and
active Lesbian, Gay, Bisexual and Transgender (LGBT)
community. Boystown Chicago is situated just
southeast of Wrigleyville in Lakeview. Go Cubs!
The two main (north-south) avenues of Halsted and
Broadway dominate the heart of this commercial
district. Both avenues cater to a lively nightlife with
more than 30 different bars, nightclubs and
restaurants. Not a night owl? Don't worry! Boystown
is home to some of Chicago's premier shopping
including apparel, art galleries, and more. Stay as long
as you like, there are more than enough salons and
places to pamper yourself day or night. Boystown also
includes some of Chicago’s best theater, specialty
restaurants, wine bars, trendy fashion boutiques and
one-of-a-kind shops. Historic greystone and
brownstone walk-up buildings line the neighborhood,
giving the residential area a cozy, urban feel.
Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500
Northalsted Market Days®
August 13 + 14, 2016
Halsted, between Belmont and Addison
NORTHALSTED MARKET DAYS® SPONSOR BENEFITS
Northalsted Business Alliance can work with you as a sponsor to develop a tailored program to further
the exposure of your business’ involvement, meet your marketing objectives, and highlight your
partnership.
• Onsite activation Display: marketing, promotion and sales of products
and services, up to 40’
• On-Site Recognition: Main Stage VIP crowd welcome, announcer
mentions
• Use of Northalsted email database
• “Name-in-Title” of stages, on site and collateral
• “Name-in-Title” of the festival
• Logo/Name in pre-event postcards (10,000)
• Logo/Name in pre-event posters (400)
• Logo/Name on event print media
• Brand placement banners throughout festival
• Logo and link on Market Days webpage and social media
• Logo and link in Northalsted’s weekly e-blast (4,500)
Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500
Northalsted Market Days®
August 13 + 14, 2016
Halsted, between Belmont and Addison
NORTHALSTED MARKET DAYS® PREMIUM SPONSORSHIPS
Title Sponsorship
In addition to branding your company as a strong civic leader,
Title Sponsorship of Northalsted Market Days® offers big
media attention, front-line positioning in all public relations
efforts, all-inclusive marketing placement, assistance with
customized pre-event and on-site promotions, and a vast
amount of one-on-one interaction with consumers.
The event’s professionally produced marketing/advertising
campaign begins months in advance and brand placement
begins immediately after the sponsorship is secured.
As Title Sponsor, your company will be the name most
prominent with Northalsted Market Days®, Chicago’s largest
street festival.
Stage Sponsorship
Naming rights to one of the Northalsted Market Days® stages
not only closely aligns your company with this Chicago event
icon, but also boosts your company’s exposure- both on-site
and in pre-event media.
In addition to naming rights of a main stage, this sponsorship
offers media and PR inclusion, customized event-related
promotions, on-site banner placement, stage banner
placement, and activation space in a premium, high traffic
location.
Northalsted Market Days® has a total of five stages, three of
which are currently sponsorable.
Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500
Northalsted Market Days®
August 13 + 14, 2016
Halsted, between Belmont and Addison
NORTHALSTED MARKET DAYS® HISTORY
Previous Sponsors
Abbott Labs
Absolut Vodka
Air BnB
American Airlines
Anheuser-Busch
AT&T
Barefoot Bubbly
Best Buy
Bravo TV
British Petroleum
British Tourism
Captain Morgan
Cars.com
Chase Bank
Chrysler
Citibank
Coca-Cola
Comcast/Xfinity
Dasani
Dr. Pepper/7-UP
Fiat
Fitness Formula Clubs
Ford Motor Co.
Geico
Hilton Hotels
Horseshoe Casino
Hospira
Previous Media Partners
Illinois Lottery
87.7 Underground
Israeli Tourism
Best Gay Chicago.com
Jamba Juice
Boi Magazine
Lifetime TV
Chicago Pride
MillerCoors
Chicago Reader
Moet Chandon
Chicago Sun-Times
New York Times
Chicago Tribune
Northwestern Health Care
Comcast Cable TV
Oberweiss Dairy
Fusion Radio
Orbitz
Gay Chicago
Palm Springs Tour
GRAB Magazine
PNC Bank
Instinct Magazine
Progressive Insurance
KHits-FM
Propecia
Metromix
Red Bull
Pink Magazine
Rivers Casino
RedEye
Science Diet
Time Out Chicago
Sprint
Windy City Times
State Farm
WXRT-FM
Starbucks
Stoneyfield Yogurt
T-Mobile
In addition to print and web media, Northalsted
Travelocity
Market Days® is covered in pre-event coverage by
Tylenol
local television including interviews, meet & greets,
Verizon
and offers on-site press areas. The event is also hugely
Virgin Airlines
supported by social media marketing campaigns.
Walgreens
Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500