SOA Directory NY 08.indd



SOA Directory NY 08.indd
JUNE 23-24, 2008
Enterprise IT’s Three
Highest-Impact Trends
SOA| Virtualization| Data Services
JUNE 23-24, 2008 NEW YORK, NY
INTEGRITY®: the only secure operating system
ph 805.965.6044
[email protected]
Copyright © 2008 Green Hills Software, Inc. Green Hills, the Green Hills logo, and INTEGRITY are trademarks of Green Hills Software, Inc.
in the U.S. and/or internationally. All other trademarks are the property of their respective owners.
JUNE 23-24, 2008 NEW YORK, NY
Welcome Letter
A Warm New York
Welcome to All Delegates
Greetings and welcome to Summer in NYC!
This month’s Conference is another great milestone for SYS-CON Events, or rather a
set of milestones. It is the 13th time we have held our SOA World event, the 3rd time
we have held our Virtualization Conference & Expo, and the first time that we’ve held a
DataServices World Summit.
Virtualization, like SOA before it, has quickly becoming a staple new concept for
enterprise IT. At this year’s event we have exceptional speakers with high-quality use
cases not only of how virtualization maximizes the use of resources and thus saves
companies money, but also of how it is fundamentally altering the way that businesses
run IT.
We have top SOA practitioners speaking too, and now that traditional middleware systems are generally acknowledged not to meet modern IT and business requirements,
they will leave you in no doubt that SOA’s time has truly come...and why.
With our DataServices Summit the focus is architectures and technologies for accessing data from heterogenous data sources and providing that data to consumers such
as components, services and applications.
Through the next two, content-packed days the emphasis will be on value and on
confluences, with a rich array of sessions about the business and technical value of
the service-oriented approach (SOA World), the businesss and technical value of virtualization (Virtualization Conference), and the fast-emerging confluence of databases,
data warehousing, business intelligence, enterprise computing and Internet computing
(Data Services World).
Whatever your background, we hope to widen your IT worldview over the coming days;
plus we hope to inspire in you a sense of perspective and excitement about the future.
Please enjoy the event - and remember: that future is yours to seize!
Warm regards,
Jeremy Geelan
Conference Chair
MONDAY, June 23
7:00am - 7:30am
7:30am - 8:15am
Opening Keynote: Service Oriented Architecture:
Making the Leap By Richard Mark Soley
8:20am - 9:05am The Opening of Virtualization By Brian Stevens
9:10am - 9:55am Technical Sessions
10:00am - 12:00pm Coffee Break on the Expo Floor Sponsored by DataDirect
11:00am - 11:30am The Art & Science of SOA: How Governance Enables
Adoption By Johan Nordin
11:35am - 12:05pm Effective Planning for Virtual Infrastructure
Growth By John Stetic
12:10pm - 1:10pm Lunch
1:15pm - 2:05pm Virtualization – Path to Predictive Enterprise
By Prasad Rampalli
2:10pm - 2:55pm Technical Sessions
3:00pm - 3:45pm Technical Sessions
3:30pm - 5:30pm Break on the Expo Floor Sponsored by DataDirect
5:00pm - 5:30pm Introducing Automated Business Process Discovery:
Step #1 to Process Improvement By Keith Swenson
5:35pm - 6:20pm Technical Sessions
6:25pm - 7:10pm Technical Sessions
7:15pm - 8:30pm Welcome Reception on the Expo Floor Sponsored by Intel
7:30pm - 8:00pm Power Panel: The Convergence of B2B, SOA, and BPM
Jeremy Geelan, Moderator, & Miko Matsumura,
Rich Schreiber, Pierre Fricke, Kyle Gabhart,
Keith Swenson, and Paul Fremantle
8:00pm - 8:30pm Power Panel: Virtualization 2008-2012: Where’s It All
Headed? Jeremy Geelan, Moderator, & Donato Buccella,
Allen Stewart and Andrew Conte
TUESDAY, June 24
7:00am - 7:45am
7:50am - 8:35am
Technical Sessions
Opening Keynote: Using Virtualization to Transform
Your Data Center By Stephen Herrod
8:40am - 9:25am IT Security in a Hostile World By David Kleidermacher
9:30am - 10:15am Technical Sessions
10:00am - 12:20pm Coffee Break on the Expo Floor Sponsored by DataDirect
12:20pm - 12:50pm Workspace Virtualization: A Low-Cost, High-Performance
Approach to Deploying Enterprise Computing By Dror Gill
1:00pm - 2:00pm Lunch
1:00pm - 1:30pm Power Panel: Virtualization Question and Answer
2:00pm - 2:45pm The “Practical SOA” Approach By Max Yankelevic
2:50pm - 3:35pm Technical Sessions
3:30pm - 5:00pm Break on the Expo Floor Sponsored by DataDirect
4:30pm - 5:25pm Power Panel - The Importance of Middleware and
Data Services Ken North, Moderator, & John Goodson,
Nikita Ogievetsky, John Senor, Andy Astor, Mark Hapner
and Dr. Bill O’Connell
5:30pm - 6:15pm Technical Sessions
6:20pm - 7:05pm Technical Sessions
JUNE 23-24, 2008 NEW YORK, NY
DataDirect Technologies
DataDirect Technologies is the software industry’s
only comprehensive provider of software for
connecting the world’s most critical business applications to data and
services, running on any platform, using proven and emerging standards.
Developers worldwide depend on DataDirect® products to connect
their applications to an unparalleled range of data sources using stan-
dards-based interfaces such as ODBC, JDBCTM and ADO.NET, XQuery
and SOAP. More than 300 leading independent software vendors and
thousands of enterprises rely on DataDirect Technologies to simplify and
streamline data connectivity for distributed systems and to reduce the
complexity of mainframe integration. DataDirect Technologies is an operating company of Progress Software Corporation (Nasdaq: PRGS). For more
information about Data Direct, visit
Green Hills
Founded in 1982, Green Hills Software is a
highly successful software company specializing in virtualization and security.
Green Hills Software’s INTEGRITY® is the first
operating system or virtualization technology
to be accepted for EAL 6+ Common Criteria
IT Security evaluation; the level required to
protect assets from hostile and well-funded
Green Hills’ INTEGRITY PC technology, using the unique Padded CellTM virtualization
architecture, enables IT organizations and
equipment manufacturers the ability to deploy
completely secure systems while supporting
environments such as Windows and Linux.
Green Hills’ products are used in desktop,
server, and mobile computer systems. See
html for more information.
Welcome to a new era of responsiveness. Intel, the world leader in silicon innovation, develops technologies, products and
initiatives to continually advance how people
work and live. At this year’s Virtualization Expo
event, learn how Intel’s latest virtualization technology advancements are designed to increase
performance while simplifying IT management,
reduce the number of physical servers and balance compute workloads on virtual machines.
Maximize the flexibility of your assets and get
more from every system. All without costly datacenter expansion. To learn more, please attend
Intel’s general session to see why great computing starts with Intel inside. For more information,
please visit:
tage of the value of open source technology. For
more information, please visit
JBoss /
Freedom OSS
Red Hat is the world’s most
trusted open source provider. Ranked first for
value in enterprise software for four consecutive years in the CIO Insight Magazine Vendor
Value study. We offer enterprise customers a
long-term plan for building infrastructures on the
quality and innovation of open source. Combining the leading open source operating system
platform, Red Hat Enterprise Linux, together
with applications, management, and Services
Oriented Architecture (SOA) solutions, including
the JBoss Enterprise Middleware Suite. We also
offer support, training, and consulting services
worldwide to help enterprises take full advan-
JBoss, a division of Red Hat, is the global leader
in open source middleware software, combining
JBoss Enterprise Middleware software with the
industry’s leading services and tools to provide
a better way to transform your business with
service-oriented architecture (SOA). Freedom
OSS brings an elaborate expertise in SOA to the
partnership with JBoss. As a services organization, they collaborate with customers to design
an SOA blueprint to fit the customer’s needs.
When you have an SOA problem, Freedom
OSS is the top choice for your complete solution. Freedom OSS is a professional services
organization focused on the practical implementation of the JBoss/Red Hat family of products.
Their architects and engineers are committed
to building stable, scalable, and blazingly fast
systems. Freedom OSS includes 150 skilled
technical resource professionals who are
strategically organized around various Centers
of Excellence. For more information, please visit
any software, drivers or agents. Ceedo’s
portable virtual desktop runs on top of and
leverages the existing Windows® OS on
the host PC, thus eliminating the licensing
costs, footprint and performance penalty of
a full virtualized OS, and works fully in user
mode, enabling operation on locked-down
PCs. Ceedo’s technology enables the most
cost-effective solutions for many enterprise
scenarios such as remote access, disaster
recovery, and creating a managed enterprise “island” on employee-owned and
subcontractor-owned PCs. Ceedo provides
the Enterprise IT with tools to fully customize the user interface, remotely deploy new
applications, and update existing applications. For more information see www.
Red Hat
Ceedo Technologies has developed patent-pending virtualization technology that
takes a suite of standard off-the-shelf
Windows® applications, and virtualizes
them in real-time, creating a portable virtual
desktop, which launches on any Windows® host PC with no need to pre-install
JUNE 23-24, 2008 NEW YORK, NY
Ranked by Gartner as a leader
in the Application Infrastructure Software
market, Fujitsu helps companies build
SOA-enabled BPM applications that can be
shared across the enterprise to lower operating costs, accelerate business processes,
and react quickly to changing market
requirements. Fujitsu’s industry-leading BPM
Suite, Interstage Business Process Manager,
brings business and IT professionals together to design, simulate, automate, analyze,
and optimize business processes. Together
with CentraSite, Fujitsu’s standards-based
SOA registry and repository, we help companies take a process-driven approach to
SOA. This top-down approach allows for
collaboration on translating real business
models into optimized, executable business
processes while letting an organization reuse
their existing Visio process maps, IT infrastructure and other SOA assets to reduce
operational costs and maximize business efficiencies. With operations across the globe,
annual revenues in excess of $40 billion, and
156,000 employees in 100 countries, Fujitsu
is the third largest IT company in the world
and continues to deliver customer-focused
business solutions. For more information
about Fujitsu Interstage, visit
most pressing data center challenges
including server consolidation, hardware
migration and disaster recovery. For more
information about PlateSpin, visit www.
Software AG
PlateSpin provides a unified suite of solutions to help enterprises adopt, manage
and extend their use of server virtualization
in the data center. PlateSpin’s patentpending workload profiling and portability technology liberates software from
hardware and streams server workloads
(data, applications and operating systems)
over the network between physical and
virtual infrastructures. The freedom to drag
and drop workloads onto the physical or
virtual hosts where they will run most efficiently ensures the best fit between server
resource supply and application workload
demands. Global 2000 companies use
PlateSpin solutions to lower costs, boost
operational efficiencies and solve today’s
Software AG is the world’s
largest independent provider of Business
Infrastructure Software. Our 4,000 global
customers achieve measurable business
results by modernizing and automating their
IT systems and rapidly building new systems
and processes to meet growing business demands. Our industry-leading product portfolio
includes best-in-class solutions for managing
data, enabling service oriented architecture, and improving business processes. By
combining proven technology with industry
expertise and best practices, our customers
improve and differentiate their businesses
- faster. Software AG - Get There Faster For
more information about Software AG, visit
3PAR® is the leading global
provider of utility storage, a category of
highly-virtualized, tightly-clustered, and dynamically-tiered storage arrays built for utility
computing. Organizations use utility computing to build cost-effective virtualized IT infrastructures for flexible workload consolidation.
3PAR Utility Storage gives customers an
alternative to traditional arrays by delivering
resilient infrastructure with increased agility at
a lower total cost to meet their rapidly changing business needs. As a pioneer of thin
provisioning – a green technology developed
to address storage underutilization and inefficiencies – 3PAR offers products designed to
minimize power consumption and promote
environmental responsibility. With 3PAR, customers have reduced the costs of allocated
storage capacity, administration, and SAN
infrastructure while increasing adaptability
and resiliency. 3PAR Utility Storage is built to
meet the demands of open systems consolidation, integrated data lifecycle management,
and performance-intensive applications.
In February 2007, APC and
MGE UPS Systems combined to form a $3.5
billion ( 2.4 billion) Critical Power and Cooling
Services business unit of Schneider Electric.
The Critical Power and Cooling Services
division offers the industry’s most comprehensive product and solution range for critical
IT and process applications in industrial,
enterprise, small and medium business and
home environments. The company’s solutions
include APC’s InfraStruXure® data center
architecture, the industry’s most comprehensive integrated power, cooling, and management solution. The company’s products also
include APC and MGE-brand uninterruptible
power supplies (UPS), along with APC-brand
precision cooling units, racks, and design
and management software. Backed by the
industry’s broadest service organization and
an industry leading R&D investment, the
company’s 12,000 employees help customers confront today’s unprecedented power,
cooling and management challenges. Schneider Electric, with 112,000 employees and
operations in 190 countries, had 2007 annual
sales of $25 billion ( 17.3 billion). For more information about APC, visit All
trademarks are the property of their owners.
Certeon’s S-Series Application Acceleration
Appliances provide the industry’s only solution with Application Intelligent Networking
to deliver application acceleration, security
and scalability from the desktop to the data
center. Certeon’s patent-pending S-Series
appliances accelerate all WAN traffic and are
optimized for distributed content delivery and
collaboration applications such as: enterprise
JUNE 23-24, 2008 NEW YORK, NY
content management, work flow and process
management, Web portals and search.
S-Series appliances are the only solution to
securely accelerate encrypted traffic (SSL)
with the same performance improvements as
unencrypted traffic. The appliances minimize
network traffic to significantly improve application response times, while maintaining
end-to-end security. The result is the highest
productivity possible for all remote branch
office employees. For more information visit
Headquartered in
Indianapolis, Stoneware is a privately held
corporation providing innovative software that
delivers “Universal Web Access” to all of an
organization’s web, Windows, and hosted applications through a ‘Virtualized Web Desktop’
interface. Based on Web 2.0 technology,
Stoneware’s webOS is a unique offering in
the virtualization market, focusing on the
rapid growth of web applications and the shift
from client/server to cloud computing. The
company services various sectors including
education, manufacturing, medical, and legal
industries. For more information about Stoneware and Stoneware products, visit www. or call 888-473-9485.
Web Age Solutions
Web Age Solutions is a leading
provider of technology mentoring and education to the Fortune
500. Our “Preferred Vendor” status with
these global leaders is a result of our highly
progressive approach to knowledge transfer
and relentless pursuit of customer satisfac-
tion. While many of our competitors are just
now getting their feet wet with SOA, we have
been delivering SOA training and mentoring
since 2003. Moving well beyond theoretical
discussions of SOA, we have a deep library of
practical SOA curriculum backed by handson experience. Web Age understands that
unique business processes are integrated
into every IT strategy. We have the expertise
to deliver knowledge transfer programs that
are tailored to your organization’s approach
to SOA. Your business is unique. Your adoption of SOA is unique. Your SOA education
program should be too. For more information
about Web Age Solutions, visit
WSO2 is an open source middleware company founded by pioneers in Web services and
of members of the Apache Software Foundation Web services community. We deliver a
new, entirely open source middleware stack
that is optimized for Web services and SOA
and built on Apache Axis2. WSO2’s first products are the WSO2 Web Services Application
Server (WSAS) and WSO2 Enterprise Service
Bus (ESB), which are built on the WSO2 Web
Services Framework. The company maintains operations in the United States, United
Kingdom and Sri Lanka. For more information
about WSO2, visit
A recognized leader in global IT, Rackspace
Hosting delivers a diverse suite of enterpriseclass hosted IT services to businesses of all sizes. Customers choose Rackspace for its hosting specialization and expertise, backed by the
company’s award-winning Fanatical Support®.
Customers can receive benefits such as higher
quality, lower cost and better performance from
Rackspace’s vast knowledge of industry bestpractices. By integrating the industry’s best
technologies, Rackspace serves as an extension of its customers’ IT departments. Because
Rackspace removes the burden of IT systems
maintenance and management, customers can
focus on key areas that differentiate their business. Rackspace’s portfolio of hosted services
includes managed hosting, email hosting, and
cloud hosting. Rackspace is recognized as one
of FORTUNE Magazine’s 100 Best companies
to work for, ranking number 32 on the 2008 list.
For more information on our services, please
stop by the Rackspace booth, visit or call 800-961-2888.
Apptricity Corporation is a pioneer provider of
enterprise software applications for the commercial marketplace and federal sector. Since
1999, Apptricity has provided next-generation, web-based enterprise software applications for supply chain, finance and workforce
management. Apptricity’s advanced serviceoriented architecture (SOA) applications offer
dynamic adaptability that deploys rapidly, and
dramatically reduces total cost of ownership
(TCO). Apptricity serves industry-leading commercial enterprises such as Wal-Mart Stores,
AT&T Inc., Cingular Wireless, TXU Corp.,
Cameron International Corporation, H.E. Butt
Grocery Stores, Southwire Company and
DAK Americas as well as Federal organizations such as the United States Department of
Mark Your Calendar & Join SYS-CON Events’
2008-09 Conferences & Expos
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November 20-21, 2008
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San Jose, CA
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London, England
Please visit
JUNE 23-24, 2008 NEW YORK, NY
Astaro Corporation ( is a leading provider of Unified
Threat Management security solutions. Its flagship product, the awardwinning Astaro Security Gateway, simplifies Email, Web & Network
Security and protects over 30,000 networks in 60 countries.
Using the proven quality of a hardened Linux platform, the Astaro portfolio
integrates leading open source and commercial security products, powerful management and reporting facilities, and is rounded off with a front
end that has unparalleled ease of use.
Astaro’s product offering is available as a software ISO, hardware
appliance or virtual appliance and provides the flexibility to meet any
deployment scenario. Astaro combines complete protection, best of breed
applications, and enterprise level performance into a single, award-winning security appliance that offers the best total cost of ownership.
Highly regarded as the premier supplier of Unified Threat Management
(UTM) solutions in the world, over 100,000 IT administrators entrust their
network with security appliances from Astaro. For more information about
Astaro Corporation, visit
Composite Software, Inc
Composite Software, Inc. provides a virtual approach to data integration.
Hundreds of enterprises including five of the top six U.S. investment
banks as well several Government agencies, such as the Office of
Secretary of Defense and Intelligence, and software vendors including
Cognos, Informatica and BMC, rely on the Composite Information Server
to virtualize, abstract and federate data from multiple, disparate sources
and deliver this real-time information to their applications. Composite
Software’s technology fulfills real-time information requirements,
enabling enterprises to respond faster to business requests, reduce
their data integration costs, and keep pace with ever-changing business
needs. Founded in 2002, Composite Software is a privately held, venturefunded corporation based in Silicon Valley. For more information, please
Grid Dynamics
Grid Dynamics is a fast growing consulting company headquartered in
Silicon Valley. We advise and engineer systems and solutions of “extreme”
performance, scale and reliability. Our clients — leading financial,
technology, Internet, communication and entertainment companies such
as eBay or Bank of America — rely on Grid Dynamics to architect, design,
prototype, build, or tune their business-critical grid systems. We work
with the latest technologies, platforms and tools, right on — or beyond
— the bleeding edge of mainstream computing. Our staff consists of elite
scientists and engineers, experts in performance computing.
Grid Dynamics offers a full range of consulting and engineering services
that cover the entire project lifecycle, with on-site, off-site, and hybrid
service fulfillment and deliver results even in the most challenging assignments with the best “IQ/dollar value” in the industry. Our customers
gain real and measurable business improvements when adopting our
“extreme” applications and network systems solutions. Visit us at http:// or contact us at [email protected]
InstallFree, a privately-held company with headquarters in Stamford,
CT, is a leading provider of application and desktop virtualization solutions. We enable corporate IT departments to centrally deploy software
applications and complete desktops to employees at any location
enabling corporations to lower their Total Cost of Ownership, improve the
manageability of applications and desktops, and improve the end-user’s
productivity. The company has leveraged its patent-pending virtualization technology to provide comprehensive solutions that focus on IT
operational efficiency and end-users’ experience. Our products allow IT
departments to virtualize any application and/or complete desktop and
deliver it for local processing on any XP or Vista based PC as well as 64bit
and server-based solutions such as Citrix Presentation Server, Windows
Terminal Server and Windows-based virtual machines. The implementation does not require any software to be installed on the host PC enabling
full functionality and complete user autonomy in all environments including locked-down computers. For more information about InstallFree, visit
JNetDirect is an innovative leader in software products for improving our
customer’s connectivity, integration, management and security to their
data resources. Products include JDBC drivers, Business Intelligence, Database Management, Disaster Recovery/Backup solutions and Password
Management applications. Below is a brief overview of some of these
software applications.
JDBC Drivers – Since 1999, JNetDirect database drivers have set the
industry standard for performance and stability. Our JDBC drivers are
deployed worldwide –– in virtually every conceivable Java configuration
– giving organizations unparalleled connectivity to their critical data
Business Intelligence – Elixir Repertoire takes Business Intelligence to the
next level of open interoperability by fully embracing the Service–Oriented
Architecture (SOA), making available Business Intelligence capabilities
as Web Services.
Database Management – SQL Farm Combine is a powerful development,
change management, and code deployment tool designed to automate
the database code release process in small, mid–size, and up to very
large SQL Server environments. Visit
Layer 7 Technologies
Layer 7 Technologies is a leading provider of SOA security and
governance infrastructure for next generation service oriented and Web
oriented integrations. The SecureSpanTM family of XML appliances and
gateway software addresses the security, performance management and
operational governance issues associated with deploying and maintaining
production Web services. To learn more please visit
Managed Methods
Managed Methods develops and sells versatile and cost-effective
solutions products for monitoring Web services and managing serviceoriented architectures. Our focus is providing practical tools that enable
visibility and management of Web services operations in the production
environment. As an organization, we offer the following value:
• IT Operations Monitoring Experience
• Focus on Product Flexibility and Value
• Customization
• Customer-driven
• Flexible Licensing
No matter where you are in the adoption of Web services and
implementation of service-oriented architectures, we can help you
achieve your goals and grow with you. For more information visit www.
MQSoftware delivers business transaction assurance, business service monitoring, middleware management applications, and enterprise
application integration products to help customers align IT operations
and investments with their business applications. Working with BEA
, BMC Software, HP, IBM, Oracle, and TIBCO Software, MQSoftware
solutions provide a complete range of real-time transaction assurance
and application services performance and availability management
backed by comprehensive reporting and supported with powerful
tools built for multiplatform infrastructures enabling precision control
of customer service and cost-control. MQSoftware’s recognized
expertise in implementing and managing SOA solutions adds value
through real-time monitoring of business applications including the
supporting infrastructure. Customers in vertical industries such as
banking, insurance, healthcare, manufacturing, retail, and government
are better enabled to focus IT priorities on maintaining revenue-generating services using existing technologies to deliver high levels of
customer service, reducing operating cost, and optimizing business
processes. For more information visit
Nastel is a recognized market leader in providing solutions for
application performance monitoring and management. Nastel’s
solutions empower IT teams to consistently assure high performance
and availability of business applications. Nastel’s AutoPilot Suite of
software rapidly identifies, resolves and prevents costly performance
bottlenecks and failures by providing visibility into performance of
critical business processes relying on SOA and middleware infrastructure. Through Nastel’s AutoPilot suite and a vast array of plug-ins
(ranging from Java applications, WebSphere MQ and WMB, TIBCO
EMS, ESB and J2EE platforms, such as WebSphere Application Server,
WebLogic, JBoss, Oracle 10g, etc.), IT and Application Support teams
can control and see performance bottlenecks in parts of the SOA and
EAI infrastructure that they can’t ordinarily see. Our clients include
some of the world’s largest banks, financial institutions, retail chains
and insurance providers. Nastel, founded in 1994, is headquartered in
New York, has offices in the U.S. and Europe and a growing network of
resellers and partners around the world. For more information about
Nastel, visit
Nexaweb’s Enterprise Web 2.0 solutions enable enterprises to rapidly
deploy Richer, Thinner, Faster applications over the Web. Specifically,
applications built with Nexaweb deliver the high performance and robust
functionality of client/server software with the universal reach, no-install
deployment and centralized management of browser-based applications.
With Nexaweb, building enterprise-strength RIA solutions using AJAX
and Java UI applications that access legacy and service-oriented data
systems is simple. And because it’s done in a unified declarative XML
development environment, it doesn’t require re-writing code. Only
Nexaweb’s comprehensive Enterprise Web 2.0 solutions are backed by
an established methodology and reference architecture proven by more
than 5,000 successful global deployments. For more information about
Nexaweb, visit
Reflex Security
Reflex Security, the first to market with the Reflex Virtual Security
Appliance (VSA) in 2006, is the industry leader in virtual security.
Reflex VSA creates a virtualized security appliance and virtual
security infrastructure inside a physical host machine. Reflex
employs high-performance deep packet inspection to combine
firewall, intrusion prevention (IPS), anomaly detection, network
access control (NAC) and anti–spyware capabilities for securing
virtual and physical networks. Reflex’s VSA runs on multiple
virtualization platforms, and provides the industry’s tightest
integration with VMware virtualization technology. Reflex Security
is headquartered in Atlanta, GA. For more information, please visit
JUNE 23-24, 2008 NEW YORK, NY
Skytap is the leading provider of cloud-based virtualization solutions available as secure, on-demand services over the Web. Skytap
solutions enable IT and development teams to rapidly develop,
test, deploy and manage applications in a virtual environment,
dramatically increasing their ability to respond to business needs
and shorten time to market, while reducing overhead and cost.
Skytap users have access to virtually unlimited computing capacity
which can augment on-site infrastructure for short-term needs or
eliminate the need for it entirely. Skytap’s virtual infrastructure and
software platform provides services such as virtual infrastructure
provisioning, monitoring & management, security, remote access
and collaboration, storage management, and reporting. Skytap
Virtual Lab is an automated virtual lab management solution
available as a service. Skytap’s Virtual Lab offers organizations
the ability to provision virtual labs in minutes, automate the set-up
and tear-down of complex, multi-tiered environments, and better
collaborate across globally distributed teams using shared virtual
infrastructure. Visit
Splunk is a Silicon Valley company inventing large-scale, highspeed indexing and search technology for IT infrastructures.
The company’s freely downloadable software indexes makes it
possible to search and navigate data from any application, server
or network device in real time. Logs, configurations, messages,
traps and alerts, scripts and metrics. If a machine can generate
it - Splunk can eat it. It’s easy to download, install and use,
and is very powerful. More than 450 enterprises, government
organizations, and service providers and more than 125,000
users achieve higher availability, investigate security incidents in
record time, and meet compliance requirements at lower costs
with Splunk. Download your own free copy at
For more information about Splunk, visit
AppStream: Now Part of Symantec
The award–winning streaming technology of AppStream, now part
of Symantec, reduces administrative overhead, costs, maintenance,
and security concerns associated with managing applications and
software on multiple endpoints. Its pull–based, on–demand software
distribution platform combines the benefits of server-based computing (self–service access and centralized management and control)
and distributed PC computing (disconnected application use and
distributed processing), providing a ‘best of both worlds’ solution.
Software deployment and management via streaming is perfect for
remote delivery because it only provides the application functions
that an end-user needs, when those functions are needed, rather
than delivering the entire application unnecessarily in advance.
Applications become highly portable between machines and do not
conflict with each other or with pre–existing, conventionally–installed
software. For more information, visit
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Xsigo Systems
Xsigo Systems is the technology leader in data center I/O
virtualization, a solution that dramatically reduces IT expense by
changing the way that servers are connected to networks and
storage. The Xsigo I/O Director delivers the following benefits
and more:
• 70% fewer cables, cards, switch ports
• 50% less capital cost
• 100x greater agility
• Centralized, remote control of I/O resources
For more information, please visit
3PAR customers can buy half the storage capacity required with traditional
storage arrays, reducing energy consumption and the related toxic impact on
the environment.
With Carbon Neutral Storage, 3PAR purchases carbon offsets for the disk capacity
sold with Thin Provisioning. So far this program has offset nearly 11,000 metric
tons of carbon emissions — equivalent to taking 2,100 cars off the road for a year.
Get a Free Report on Increasing Data Center Efficiency:
Think Thin. Think Green. Think 3PAR.
JUNE 23-24, 2008 NEW YORK, NY
JUNE 23-24, 2008 NEW YORK, NY
Koen Aers - Red Hat/JBoss
A Lightweight Approach to SOA and
BPM in Java Using jBPM
Donato Buccella - Certeon
Power Panel: Virtualization 2008-2012:
Where’s It All Headed?
Koen Aers is a senior software developer at JBoss. He is currently driving
the Eclipse support for the JBoss jBPM project. He has been part of the
jBPM team since April 2004 and became a JBoss employee when the
jBPM project joined JBoss. Koen graduated as a civil engineer from the
Belgian Royal Military Academy and obtained a Master’s degree in information technology at the Brussels Free University. Before joining JBoss,
he worked respectively in the IT department of the Belgian Army and as a
software consultant, first for Unisys and as an independent afterwards.
Donato Buccella brings more than 20 years of software industry experience having successfully brought to market several commercial products
in multiple verticals including security, infrastructure management and
electronic data capture. Prior to coming to Certeon, Donato was a founder
and Chief Architect at Verdasys. He has also lead product teams at Symantec Corporation and Phase Forward in addition to consulting to several
Fortune 500 companies. He holds a number of patents and received a B.S.
in electrical engineering from Boston University.
Al Aghili - Managed Methods
SOA Management Fundamentals and
Best Practices
Dr. Michael Carey - BEA
Data Services Modeling: Data
Modeling in the SOA Age
Data Access and Data
Services Workshop
Al Aghili is the CTO and Founder of Managed Methods. Al is a veteran of
the performance monitoring industry. Prior to founding Managed Methods,
he was Vice President of Engineering at Newmerix. He has also been
Director of Technology for Mercury Interactive responsible for all aspects
of design, architecture, and release of the performance monitoring
software product Mercury obtained through its acquisition of Freshwater
Software, where Al was a Senior Software Engineer. He has also held
senior software engineering positions at OneRealm Software, Parexel Corp
and Rogue Wave Software.
Andy Astor - EnterpriseDB
Power Panel: The Importance of
Middleware and Data Services
Andy Astor is founder and chief executive officer of EnterpriseDB, the world’s
leading enterprise open source database company. Andy has championed
the support of independent open source communities and hybrid open
source business models since the company’s inception in 2004. This year,
Andy was named one of the “Top Leaders in Open Source Business” by
LinuxWorld Magazine.
Tom Bishop - BMC Software
Transforming the Enterprise: Where
Virtualization Meets Automation
Tom Bishop is the Chief Technology Officer of BMC Software, a leading
provider of enterprise management solutions that empower companies to
manage IT from a business perspective. Bishop joined BMC in 2005 from
VIEO. For more than 20 years, he has served in senior technology and strategy
roles at leading organizations including UNIX International, Tandem Computers
and CompuCare Management Systems. Previously, Tom was Chief Technology
Officer and General Manager for IBM Tivoli’s Embedded Solutions business
unit. Tom received Bachelor of Science and Master of Science degrees, both in
computer science, from Cornell University in Ithaca, N.Y.
Etay Bogner - Neocleus
Virtualizing End Points - A Closer Look at
This Game Changing Architecture
Etay Bogner is the co-founder and chief technology officer of Neocleus. He
is responsible for executing against the company’s product vision and for
setting the technology vision. Neocleus is Etay’s second entrepreneurial
venture. The first, Sofaware Technologies Ltd., was ultimately acquired
by Check Point Software Technologies Ltd. (Nasdaq: CHKP). Etay has
presented at several technical and industry conferences in Israel and the
United States including the annual conference for The 451 Group and Xen
Summit. In January 2008, he will be presenting at the WTSA quarterly
Gregory Brail - Sonoa Systems
Web Service Virtualization for SOA
Runtime Governance and Control
Prior to Sonoa, Gregory led the architecture of BEA’s microServiceArchitecture and WebLogic JMS projects. Over the past 15 years in the IT
industry, he has worked as a developer, architect, consultant and SE
for Citibank, Transarc, IBM and TransactPlus. Greg has presented at
EclipseCon, JavaOne, BEA World, the High Performance Transaction
Systems workshop and elsewhere.
Michael J. Carey is a Senior Engineering Director on the AquaLogic side of
BEA Systems. Dr. Carey is currently the chief architect for BEA’s AquaLogic
Data Services Platform product. Prior to joining BEA in 2001, Dr. Carey
spent a dozen years on the University of Wisconsin-Madison computer
science faculty, five years as an IBM Almaden database researcher and
research manager and a year and a half leading the data team at an
e-commerce infrastructure software startup, Propel Software. Dr. Carey
is an ACM Fellow, a member of the National Academy of Engineering, and
a past recipient of the ACM SIGMOD Edgar F. Codd Innovations Award
and the ACM SIGMOD Contributions Award. He has co-authored over one
hundred conference and journal articles on topics related to database
management systems and middleware and has extensive experience
speaking at technical conferences.
Alan Chhabra - Egenera
Business Resiliency in Blended
Physical/Virtual Environments
Alan Chhabra has over 15 years of experience assisting enterprises in
solving complex IT problems. Over the last five years, Chhabra has served
as the consulting principal on Egenera’s Technical Program Management
Team, where he works with clients on designing their application and
infrastructure requirements for high availability, server consolidation,
on-demand capacity, scalability and operations readiness.
Ariel Cohen - Xsigo Systems
I/O Virtualization: Approaches
and Applications
Ariel Cohen is the CTO of Xsigo Systems. Previously, he was at Topspin
Communications (acquired by Cisco). His areas of expertise are networking and I/O. He holds a PhD from UCSD, he authored papers and patents
in the areas of storage systems, I/O virtualization, Web switching, and
RDMA protocols.
Andrew Conte - APC
Maximize Your Virtualization Payoff:
There’s More Than You Think
Andrew Conte, Jr. is a Territory Accounts Manager for APC. As a Territory
Accounts Manager, Andrew is responsible for assisting mid-market
corporations within the New York City area improve their enterprise IT
infrastructure availability. Prior to his role as Territory Accounts Manager,
Andrew held multiple positions with APC including Channel Manager, Preferred Accounts Manager, Preferred Accounts Sales Team Manager - West
Coat, and District Manager (NY Metro). Andrew holds a B.A. in Psychology
and English from Providence College.
Simon Crosby - Citrix
How the Delivery of Virtualization
Is Changing
Simon Crosby was founder and CTO of XenSource prior to the acquisition
of XenSource by Citrix. Previously, Simon was a principal engineer at
Intel where he led strategic research in distributed autonomic computing,
platform security and trust. He was the founder of CPlane Inc., a network
optimization software vendor, where he held a variety of executive roles.
Prior to CPlane, Simon was a tenured faculty member at the University of
Cambridge, UK, where he led research on network performance and control, and multimedia operating systems. He is author of over 35 research
papers and patents on a number of datacenter and networking topics
including security, network and server virtualization, resource optimization
and performance. In 2007, Simon was awarded a coveted spot as one of
InfoWorld’s Top 25 CTOs.
Dr. Stefanos Damianakis - Netrics
Mathematical Innovations for
Heterogeneous Data Access
Stefanos “Stef” Damianakis, president and CEO of Netrics, is a visionary
in intelligent data matching technologies with more than 20 years
of experience in scientific research and business management. An
entrepreneur since his undergraduate days at McGill University in
Montreal, Stef has leveraged his unique managerial experience and
strong academic base to found and grow Netrics through the burst of
the Dot-Com Bubble, inarguably the modern technology industry’s most
volatile and tremulous period.
Kurt Daniel Parallels
The Virtualized Datacenter
Kurt Daniel currently leads product marketing, web properties, and
corporate communications for Parallels, a leading virtualization and
automation software provider for consumers, businesses and service
providers. Prior to joining the company in 2004, he spent several years at
Microsoft, leading a product management and business strategy team for
SQL Server. Daniel helped grow the business past $1 billion and helped
launch SQL Server 2000, Reporting Services, SQL Mobile, and Notification
Services. Daniel began his career as an Operations Analyst at Capital One.
He holds a B.A. in Economics from the University of Virginia and an M.B.A
from Harvard University.
Glen Daniels - WSO2
A Social Registry - Bridging
Technology and Community for SOA
Glen has over 20 years of industry experience, writing code, leading
teams and building standards. He has been deeply involved with Web
Services since 2000, and spearheaded Apache’s Axis project. He serves
as WSO2’s Director of Java Platforms and VP, Web Services at the Apache
Software Foundation.
Paul Fremantle - WSO2
Power Panel: The Convergence
of B2B, SOA, and BPM
Paul Fremantle is CTO for WSO2, the open source SOA company, where he
leads the technical vision and strategy for the company which is
creating the most innovative software in enterprise middleware today. Paul
also chairs the Apache Synapse project, and is a committer and Member of
the Apache Foundation. Previously Paul was a Senior Technical Staff Member
at IBM where he created the IBM Web Services Gateway, and led the team
that developed and shipped it as part of the WebSphere Application Server.
Sean Derrington Symantec Corporation
Managing Storage in the
Virtual Enterprise
Sean Derrington is director of storage management and CDP/R in
Symantec Corporation’s Data Center Management Group and is
responsible for product marketing, product strategy, and outbound
marketing for Veritas Storage Foundation and Storage Management
products. Sean joined Symantec through the company’s merger with
Veritas software. Prior to joining Veritas, Sean was senior program
director of META Group’s Server Infrastructure Strategies. He earned
a bachelor’s degree in material science and engineering and a
bachelor’s degree in engineering and public policy from Carnegie
Mellon University.
JUNE 23-24, 2008 NEW YORK, NY
Kevin Epstein - Scalent Systems
Infrastructure Virtualization - Dead Bare
Metal to Live Connected Servers in
Five Minutes or Less
Virtualization Question & Answer Panel
Power Panel: The Convergence of
B2B, SOA, and BPM
Kevin Epstein is the VP of Products for Scalent Systems with a degree
in high-energy nuclear physics and a Stanford MBA, several technology
patents in his name, founding experience at three successful ventures,
and more than 15 subsequent years of experience in guerrilla marketing
tactics at such software industry high-flyers as Netscape, RealNetworks,
Inktomi and VMware.
Jeremy Geelan is Sr. Vice-President of SYS-CON Media & Events. He is
Conference Chair of the AJAXWorld Conference & Expo series, SOA World
Conference & Expo and Virtualization Conference & Expo. He is also the
founder of Web 2.0 Journal. From 2000-6, as first editorial director and then
group publisher of SYS-CON Media, he was responsible for the development
of all new titles and i-Technology portals for the firm, and regularly represents SYS-CON at conferences and trade shows, speaking to technology
audiences both in North America and overseas. He is executive producer
and presenter of “Power Panels with Jeremy Geelan” on SYS-CON.TV.
Yakov Fain - Farata Systems
Facelift Your SOA with Rich
Internet Applications
Yakov Fain is a managing principal of Farata Systems, a consulting,
training and product company. He’s authored several Java books and
dozens of technical articles. The latest book he co-authored is “Rich
Internet Applications with Adobe Flex and Java: Secrets of the Masters.”
Sun Microsystems has nominated and awarded Yakov with the title Java
Champion. He leads the Princeton Java Users Group.
Pierre Fricke - Red Hat
Open Source Penetration and
Use in SOA Deployments
Power Panel: The Convergence B2B, SOA and BPM
Pierre Fricke is director of product line management for Red Hat’s JBoss
Portal and SOA products. Starting with JBoss Portal and jBPM in 2005, he
led the product strategy and management expansion into the integration
and SOA market with JBoss Rules, Messaging and Enterprise Service
Bus. Today, these products are the unit volume market leader or emerging
strong challengers to long-time incumbents. He started working on UNIX
at IBM in 1983 as one of the first AIX developers, building experience
in data management, operating systems, communication programs,
development processes and customer support. After holding several
software development management positions and completing his MBA at
the University of Texas in Austin, he became one of the leading strategists
and marketing leaders in IBM focusing on interoperability, integration,
WebSphere, Windows NT, UNIX, as well as Linux and open source. He led
the creation of IBM’s “Compete, Leverage, and Interoperate” Windows NT
strategy after OS/2 was discontinued and was one of the eight original
leaders on the team that lead IBM into Linux and open source in 1998 and
1999. In 2000, Pierre joined D. H. Brown Associates, a research analyst
firm, as VP of application and integration infrastructure.
Shai Fultheim - ScaleMP
Virtualization for High-End
Shai architected the ScaleMP technology. Before ScaleMP, he was CTO of BRM
Capital, a first-tier Israeli VC firm. He served in the Israeli Defense Force central
intelligence unit, where he led a large IT organization. He holds a bachelor of
technology and applied science from the Jerusalem College of Technology.
Kyle Gabhart Web Age Solutions
Power Panel: The Convergence of B2B,
A Composable Service Is a Good Service
Kyle Gabhart is a subject matter expert specializing in service-oriented
technologies and currently serves as the SOA Solutions Director for Web
Age Solutions, a premier provider of technology education and mentoring.
Since 2001 he has contributed extensively to the SOA community as an
author, speaker, consultant and open source contributor.
Jeremy Geelan, Moderator SYS-CON Media
Power Panel: Virtualization 2008-2012:
Where’s It All Headed?
Rick German Stoneware
Virtualization Question & Answer Panel
Rick German is co-founder, CEO and chief technology officer of Stoneware,
Inc. and has been the company’s President and CEO since its inception. Rick
is one of the key architects of Stoneware’s webOS and is heavily involved in
the company’s efforts to move Web Desktop Virtualization into the “cloud”
computing space. Prior to founding Stoneware in 2000, Rick was the Vice
President of System Engineering for Cornerstone Systems. He has a Bachelor
of Science in Information Systems from the University of Iowa.
Dror Gill - Ceedo
Workspace Virtualization: A Low-Cost,
High-Performance Approach to
Deploying Enterprise Computing
Dror Gill, Chief Strategy Officer at Ceedo, is an industry executive with
more than 20 years of experience in communications, multimedia and
consumer devices. Prior to joining Ceedo, Mr. Gill was an independent
consultant on mobile multimedia technologies advising leading firms such
as NEC, Samsung, Comverse, Radvision and Zoran. Mr. Gill also served as
Entrepreneur in Residence at Giza Venture Capital in the fields of digital home
and fixed-mobile convergence. Previously, Mr. Gill was Chief Technology Officer of Emblaze Semiconductor (now Zoran), and a project manager at IBM
Research in Israel, where he pioneered the fields of Voice over IP and Internet
video streaming. Mr. Gill holds a Bachelor of Science with honors in Electrical
Engineering from the Technion Institute of Technology.
John Goodson - DataDirect Technologies
Power Panel: The Importance of
Middleware and Data Services
Keynote: Frontiers in Data Access: The Coming
Wave in Data Services
John Goodson is the executive leader of DataDirect Technologies. He is
responsible for daily operations, business development, product direction and
long-term corporate strategy. John brings significant technical and business
leadership to the company. Joining DataDirect in 1992 as an engineer, he has
since held positions of increasing responsibility in research and development,
technical support and marketing. John is a well known and respected industry luminary and data connectivity expert. For more than 10 years, he has
worked closely with Sun and Microsoft on the development and evolution of
database connectivity standards including J2EE, JDBC, .NET, ODBC and ADO.
John has been involved with the ANSI H2 Committee, which is responsible
for building the SQL standard and the SQL Access Group, which has been
responsible for building call level interfaces into relational databases. He is
now actively involved in Java standards committees, including the JDBC
Expert Group and Java Rowsets. This active leadership has helped his team
develop the most technically advanced data connectivity technologies. John
holds a Bachelor of Science in computer science from Virginia Tech.
Michael Gorman - Whitemarsh
Information Systems Corporation
Data Access and Data
Services Workshop
Michael M. Gorman is the founder of Whitemarsh Information Systems
Corporation. Mike has been Secretary of the ANSI Database Committee
for 30 years and he co-authored all the SQL standards. He has delivered
data management consulting and training to a number of Fortune 100
companies, as well as state and local governments. Mike has authored
numerous books, contributed to The Data Administration Newsletter,
and taught at a number of universities, at Data Management Association
(DMA) chapters, and at International DMA conferences.
Ravi Gururaj - VMLogix
Leveraging Virtualization for Software
Testing & Development
Ravi Gururaj is currently the founder and CTO of VMLogix. Ravi has over
seventeen years of product development, management and marketing experience, having held position at companies including Trilogy, UberWorks and Dialogic, and having founded two software start-ups. Ravi received his MBA from
Harvard, and his BSE in CS & Engineering and B.Sc. in Finance from Penn.
Mark Hapner - Sun Microsystems
Power Panel: The Importance of
Middleware and Data Services
WADL, URIs as Database Types, Tricks
of the Architect’s Trade
Mark Hapner is a Sun Distinguished Engineer and is currently SOA Strategist
for Sun Software. He helps formulate Sun’s SOA and composite application
strategy spanning Java Standards, Web Service Standards and Sun products.
He is also Sun’s WS-I Board Member. Mark was previously lead architect
for Java EE and was responsible for guiding the overall architecture of J2EE
1.2, 1.3 and 1.4. Earlier he was co spec lead of the Enterprise JavaBeans
specification and spec lead of the Java Message Service specification.
Stephen Herrod - VMware
Keynote: Using Virtualization to
Transform Your Datacenter
Stephen Herrod is responsible for VMware’s new technologies and
technology collaborations with customers, partners and standards groups.
He has led the VMware ESX group through numerous successful releases.
Prior to joining VMware, Stephen was Senior Director of Software at
Transmeta Corporation co-leading development of their “Code Morphing”
technology. Stephen holds a Ph.D. and a Masters degree in computer science from Stanford University where he worked with VMware’s founders
on the SimOS machine simulation project.
Gordon Hunt - Real-Time Innovations
Implementing a Highly Distributed,
Real-time Data-Critical SOA Application
Gordon’s technical expertise spans embedded systems, distributed real-time
systems, robotics and controls. He is recognized as RTI’s Open Architecture
expert and principal consultant for distributed system architectures. He
routinely provides advanced designs and training to RTI customers and is an
active member in the standards communities. Gordon joined RTI in 1999. He
is a Commander select in the U.S. Naval Reserves and is a qualified Engineering Duty Officer. His Navy involvement has included working for both NAVSEA
and SPAWAR commands in a wide variety of robotic hardware and software
integration efforts. Currently, Gordon is working with ONR/NRL supporting
the ex-USS SHADWELL, a decommissioned United States Navy Landing
Ship Dock that serves as the Navy’s full-scale damage control research,
development, test and evaluation platform. Gordon holds an MS from Stanford
University and a BS from Purdue University in aerospace engineering.
Dr. Carlo Innocenti DataDirect Technologies
Data Access and Data Services Workshop
As senior XML program manager at DataDirect, Dr. Carlo Innocenti
(Minollo) is responsible for the overall strategy and direction of the XML
products group including DataDirect XQuery, DataDirect XML Converters
and Stylus Studio. Prior to joining DataDirect Technologies, Minollo served
as principal software architect of Stylus Studio at Progress Software and
eXcelon Corporation. While at eXcelon Corporation, Minollo managed an
engineering group responsible for the overall tools strategy of the XML
JUNE 23-24, 2008 NEW YORK, NY
database division, overseeing product design and development. Prior to
that, he served as development manager for tools at Object Design, Inc.,
an object database company. Minollo began his software development
career at ViVi Software, an Italian company he co-founded.
Maneesh Jain 3PAR
Virtualization Question & Answer Panel
Maneesh Jain is a Storage Architect at 3PAR where he focuses primarily
on developing server virtualization technologies. Maneesh came to 3PAR
in 2007 from NetApp, where he was a Technical Marketing Engineer. Prior
to NetApp, Maneesh also held Engineering and Systems Administrator
roles at Terraspring and Bay Networks. He holds a BS in Computer Science from the Calfornia State University of the East Bay.
David Kleidermacher Green Hills Software
Secure Virtualization and Its
Emerging Applications
IT Security in a Hostile World
Virtualization Question & Answer Panel
David Kleidermacher is Chief Technology Officer at Green Hills Software
where he has been designing operating systems, virtualization, and
security solutions for the past seventeen years. David is responsible for
the company’s product planning, development, deployment, and technical
support. David holds a bachelor of science in computer science from Cornell
University and is a frequent writer and speaker on technology subjects.
Jacek Kruszelnicki Numatica Corporation
Avoiding a SOA Fiasco: An Ounce of
Prevention Is Worth a Pound of Cure
Jacek Kruszelnicki is the founder and president of Numatica Corporation.
Jacek’s holistic approach stresses planned software ecosystem design,
risk minimization, usability and interoperability to provide outstanding
value to clients. His approach and interest in the business and IT alignment correspond well with the service oriented architecture (SOA) highlevel objectives. Jacek co-authored several patent-pending solutions and
published numerous technical and business papers and articles (“ISource
Business”, “JavaWorld”). His work in the area of high-end transactional
environments was acknowledged in the book “Transaction Processing” by
J. Gray, A. Reuter. Jacek enjoys mentoring and public speaking (MIT, ACM
WebTech Chapter, numerous client seminars). Jacek earned his Master’s
Degree in computer science from Northeastern University in Boston, MA
and is an Adjunct Professor at Northeastern. Jacek is member of the MIT
Enterprise Forum, Association for Computing Machinery and the founder
and past president of the New England BEA WebLogic User Group.
Rich Lechner IBM Corporation
The Green Data Center, More than CSR
Rich Lechner is vice president of IBM’s IT Optimization business unit in
2007. Rich oversees an extensive portfolio of solutions that combine
hardware, software and IBM services to help customers simplify, better
manage and do more with their existing infrastructures. He is responsible
for IBM’s virtualization, grid and platform management offerings.
Paul Lipton - CA Inc.
New Perspectives on Governance,
Management, and Industry Standards
in the Service-Oriented Enterprise
Paul Lipton is an Advisor and Senior Architect in the CA Intellectual
Property and Industry Standards Group where he plays a leadership role in
industry standards, open source, and emerging technology. Paul has been
an architect and developer of enterprise systems for over 20 years and
has also focused on SOA, virtualization, social computing, and innovation.
He has participated in many standards organizations such as OASIS and
the W3C, is a founding member of the CA Council for Technical Excellence
where he chairs the Emerging Technology Committee and leads a project
focused on Web 2.0 and research collaboration. Paul is also a Microsoft
Most Valuable Professional and a Sun Java Champion. He is a highly
sought-after author and speaker covering such topics as Enterprise
Architecture, SOA, management/security, governance, autonomic computing, Web 2.0, and more.
Victoria Livschitz - Grid Dynamics
Bridging the Paradigms: Convergence
of Enterprise Compute and Data Grids
Victoria Livschitz is a founder and CEO of Grid Dynamics, a premiere
engineering and consulting firm specializing in the “extreme” applications and network system. Victoria has an impressive track record as a
technical innovator, visionary and leader. She is a renowned expert in the
fields of grid computing and programming languages. Prior to founding
Grid Dynamics, Victoria spent 10 years at Sun Microsystems in a variety
of senior technical roles, including Principal Architect in the Sun Grid
division and chief architect for the financial services industry. In the Java
community, Victoria is well-known for her candid writings and interviews
on the escalating complexity of software engineering and her original
research into next-generation programming languages and paradigms,
including her new programming language, Metaphors.
Bob Lozano Appistry
Application Virtualization
Bob Lozano is a technology industry veteran, serial entrepreneur, and cofounder and chief strategist of Appistry, a software company pioneering
the convergence of grid computing, virtualization and service-oriented
architecture. Bob founded and led successful companies PaylinX and
Tapestry Computing. He holds a BS in electrical engineering from the
University of Missouri and an MS in electrical engineering from Stanford
Peter Manca - Egenera
Beyond Virtual Machines: What’s
Next for Virtualization?
Peter J. Manca is currently the chief technology officer and executive
vice president of engineering at Egenera. Peter formerly served as
Egenera’s senior vice president of engineering, having spent the past five
years guiding all aspects of product development, product management
and program management. He has more than 20 years’ experience in
enterprise computing.
Andi Mann - Enterprise
Management Associates
The Business Drivers for Virtualization
Andi comes to EMA with over 20 years experience, across 4 continents,
with large-scale enterprise systems software on mainframe, midrange,
server and desktop systems. He has worked within the IT departments
of various global corporations, and with several enterprise software
vendors, leading diverse technical, sales and marketing teams. Andi has
extensive industry and presentation experience. Over more than 10 years,
he has presented to many technical and executive audiences, including
enterprise and vendor audiences.
Brian Martin IBM
Virtualization of Web Applications
Brian Martin is a senior technical staff member and lead architect of the
WebSphere Extended Deployment Operations Optimizer Product. Prior
to his role in WebSphere XD, Brian was an architect with the WebSphere
Technology Institute and led several performance optimization projects
primarily focused on Web caching. As one of the original engineers on the
WebSphere Application Server, Brian led the development of classloaders,
caching, and other runtime services. Brian holds a dozen US patents and
has another 20 patents pending with the patent office. Brian received a
Bachelor of Science degree in computer engineering from Virginia Tech
in 1991.
Miko Matsumura - Software AG
Power Panel: The Convergence of
B2B, SOA and BPM
SOA and the Internet: An Architectural View
Miko Matsumura is vice president and deputy CTO, SOA products at
Software AG webMethods. Miko is chair of the OASIS SOA Adoption
Blueprints Technical Committee. He is well recognized for his work at
The Middleware Company, Systinet, and as Chief Java Evangelist for Sun
Microsystems. He has an MBA from San Francisco State University and a
Masters in neuroscience from Yale University.
Joe McKendrick -
Where We Are and Where We Need to
Be with SOA
Joe McKendrick is a nationally published author and consultant with
deep knowledge and insights regarding trends and developments in the
technology industry. He is a contributing editor to a number of national
and international publications and Websites including Database Trends &
Applications, Webservices.Org, ENT Online and Enterprise Systems. He
also serves as analyst for Evans Data Corp., for which he coauthors Evans’
Web services survey reports, and is lead analyst for Evans’ enterprise
development management issues and database development surveys.
Jerry Melnick Marathon Technologies
Are You Applications vAvailable?
Jerry has held positions at PPGx, Inc., Belmont Research and Digital
Equipment Corporation, where he led a variety of system and product
development efforts in areas of OS, network communication and database
systems. He holds a BS in chemistry from Beloit College and graduate
work at Boston University.
Mark Milligan - VirtualLogix
Real-Time VirtualizationTM for the
Connected World: From Back-End
Datacenters to Front-End Devices
As Vice President of Marketing, Mark Milligan drives VirtualLogix’s
product marketing, market communications and partner programs.
Mark has more than 16 years of executive marketing and management
experience in semiconductor and system software. He most recently
served as vice president of marketing for CoWare, Inc. Additionally,
Mark was the president of the Open SystemC Initiative (OSCI). He has
held executive positions at Synopsys, Viewlogic, and HPL Technologies
(two companies that were acquired by Synopsys). He holds a Bachelor
of Science degree in engineering physics from the University of
Colorado at Boulder.
Hezi Moore Reflex Security
Hypervisor Breaches: Myths vs. Reality
Hezi Moore is the founder of Reflex Security and pioneer of the automated
network intrusion response system. He has more than 15 years of experience in the IT security and networking industry. Prior to Reflex, Hezi was
president of MicroTech Systems and holds a B.S. in computer engineering
from the Georgia Institute of Technology.
JP Morgenthal - Avorcor
The Business Imperative for ServiceOriented Supply-Chain Management
JP is a widely-respected author, speaker and thought-leader on the use
of emerging technologies. His work in the field of XML, Java, EAI and SOA
is the foundation upon which many of the modern Web concepts are now
built. As CTO of XMLSolutions, he was responsible for ground-breaking
technology at companies like Ikimbo and Software AG. JP provided key
thought leadership in the industry for using XML for SOA, Web Services
and B2B communications. Most recently, JP authored Enterprise Information Integration: A Pragmatic Approach which details the use of SOA for
building information hubs.
JUNE 23-24, 2008 NEW YORK, NY
Phil Morris - Sun Microsystems
Taking Virtualization to the Next Level:
The Virtualized Data Center Audience
Phil has been a Technical Director and Chief Technologist at a Sun
Microsystems since September 2001 and brings a tremendous amount of
business and financial knowledge in addition to his solid base of technology and management expertise. He has been an acknowledged leader
within the company for over 8 years, and has won the President’s Award
for his contributions to the Sun/SAP Competency Centers and SunPS SAP
Practice. Phil’s current specialty is around Eco Data Centers, including
facilities planning, architecture, and analysis, cooling and airflow analysis
and power efficiencies utilizing consolidation, virtualization, and overall
power savings and reduction of the carbon footprint.
Eric Newcomer IONA Technologies
The End of Middleware As You Know It
As chief technology officer at IONA, Eric Newcomer is responsible for IONA’s
technology strategy and participation in standards bodies. Eric joined IONA
in November 1999 as the company’s transaction processing architect, after
nearly 16 years at Digital/Compaq, and also served as IONA’s vice president
of engineering, Web services integration products. Eric is the author of many
journal articles and three books: Understanding Web Services (published in
May 2002 by Addison-Wesley), co-author with Phil Bernstein of Principles
of Transaction Processing (published in January 1997 by Morgan Kaufman),
and co-author with Greg Lomow of Understanding SOA with Web Services
(published by Addison Wesley in December 2004).
Johan Nordin - Software AG
The Art & Science of SOA: How
Governance Enables Adoption
Johan Nordin is CIO, reporting directly to the CEO, and is also a member of
Volvofinans Executive Leading Group, responsible for the delivery of both tactical and strategic support to Volvofinans and all the Volvodealers in Sweden
regarding financial solutions. For a number of years he has been dedicated to
developing the IT-department to be a state-of-the-art function regarding both
stability/flexibility and security/accessibility.
Ken North - Ken North Computing, LLC
Data Services World Welcome Address
Power Panel: The Importance of
Middleware and Data Services
Ken North is a consultant, software developer, author, speaker, industry
analyst and company founder. His software technology expertise has
spanned the mainframe, minicomputer, microcomputer and Internet
eras. Ken teaches Expert Series seminars and is the publisher of, and Ken
was Contributing Editor for Internet Computing, Web Techniques and
Dr. Dobb’s Journal. He wrote the “Database Developer” column for Web
Techniques and Dr. Dobb’s Sourcebook and was XML and Web Services
Editor for Dr. Dobbs Journal. Ken has consulted, spoken at conferences
and taught seminars in North America, South America, Asia and Europe.
He’s served as conference chair for LinkedData Planet, NextWare and
the XML DevCon conferences in Europe and North America. He has programmed conference content for Penton Media, Jupitermedia, SIGS, 101
Communications, Giga Information Group and Camelot Communications.
Prior to founding Resource Group, Inc. in 1981, Ken held management
and software engineering positions with TRW and Computer Sciences
Corporation. He founded Ken North Computing (
in 1997.Ken wrote Database Magic with Ken North (Prentice Hall) and
Windows Multi-DBMS Programming (John Wiley & Sons). He developed
APIBench, the SQL API benchmarking suite and contributed to Dr. Dobb’s
Database Development: Tools and Techniques (R&D Books). He was a
technical reviewer of JDBC Database Access with Java (Addison-Wesley) and JDBC API Tutorial and Reference: Second Edition (Addison-Wesley). Ken’s articles have appeared in dozens of publications including
Dr. Dobb’s Journal, Software Times, Database Trends and Applications,
Intelligent Enterprise, SQL Server, DB2, Business Integration Journal,
XML, XML-Journal, Web Techniques, The Data Administration Newslet-
ter, SearchDatabase, Java Pro, Software Development, DBMS, Byte,
PC Week, Windows NT, Network Computing, Windows NT Systems,
Windows Tech Journal.
Dr. Bill O’Connell - IBM
Database Architecture for SOA, Business
Intelligence and Data Warehousing
Dr. Bill O’Connell, IBM Distinguished Engineer, is the CTO for Business
Intelligence (BI) for IBM Information Management. Bill is responsible
for the BI architecture and technical strategy across both the DB2 and
BI Organizations. In this role, Bill owns the BI integration and technical
directions for DB2, Data Warehouse Edition, Balanced Configuration Unit
as well as the BI vertical market technical solutions. Prior to joining IBM,
Bill was an Architect on NCR’s Teradata Database System.
Nikita Ogievetsky - Morgan Stanley
Power Panel: The Importance of
Middleware and Data Services
Nikita Ogievetsky is head of Common Business Components at Morgan
Stanley Global Wealth Management Group. Prior to joining Morgan Stanley,
Nikita advised top Finance, Publishing and Manufacturing companies
as an expert in Information Architecture, Data Modeling and Knowledge
Sharing and Visualization. He leads the community in finding simple
solutions for real life problems on the enterprise scale. Nikita contributed
to the XTM 1.0 specification and is a founding member of TopicMaps.Org.
He is a regular presenter on international XML and Knowledge Technology
conferences, and has numerous publications on the subjects of XML,
XSLT, Knowledge Technologies, and general computer science.
Parviz Peiravi - Intel Corporation
Evergreen Datacenter, From Concept
to Implementation
Parviz Peiravi is a Principal Architect with Intel Corporation responsible
for Enterprise Infrastructure solutions and design. He is the worldwide
enterprise lead for Virtualization at Intel and is primarily responsible for
designing and driving development of Service Oriented Architecture,
Virtualized Infrastructure and computing architectures in support of Intel’s
focus areas within Enterprise Computing. Parviz joined Intel in 1997 and
holds a degree in Computer and Electrical Engineering.
Geva Perry - GigaSpaces Technologies
The Missing Piece in Cloud Computing:
Middleware Virtualization
As Chief Marketing Officer, Geva Perry is responsible for all marketing
and business development activities at GigaSpaces, including strategy
and positioning, product marketing, analyst/media relations and strategic
alliances. Previously, Geva was GigaSpaces’ EVP Business Development.
Prior to joining GigaSpaces, Geva was Chief Operating Officer at SeeRun,
a developer of real-time business activity monitoring software. In 1999,
Geva co-founded and became General Partner of Synergy Ventures, a New
York-based venture capital fund focused on enterprise software start-ups.
Prior to founding Synergy, Geva worked at Earthweb, an online publisher
of content for the developer community, before, during and after its highly
successful IPO in 1998. Geva received a Bachelor’s degree from Hebrew
University. He holds an MS from the Columbia Graduate School of Journalism and an MBA from Columbia Business School.
Harry Petty - Brocade
Communications Systems
High Intensity Virtualization –
Taking Your Virtualization Strategy
to the Next Level
Harry Petty brings more than 20 years experience in planning and strategic-partnership management to his role as Director of Server Virtualization
for the Server Division at Brocade Communications. In this position, Mr.
Petty is responsible for virtualization strategy development within Brocade
and with its OEM and ecosystem partners. Prior to joining Brocade, Mr.
Petty served as Vice President with Silverback Systems, which was later
acquired by Brocade. He has also worked for Chips and Systems, Philips
Electronics, NEC, and ZDS. Harry Petty holds a bachelor of science in
mathematics from the University of Dayton, Ohio; and a master of business administration from the University of Chicago.
Mike Pizzo - Microsoft
LINQ, Entity Framework and ADO.NET
Data Services for the Web
Data Access and Data Services Workshop
Michael Pizzo is a Principal Architect in the Data Programmability
Team at Microsoft. He has been at the forefront of Data Access for the
last 17 of his 20 years at Microsoft, including contributing to ODBC,
OLEDB, ADO, ADO.NET and now the Entity Framework. Michael has
been a member of the ANSI X3H2 Database Standards Group and a
US representative in the ISO meeting that approved the SQLCLI as an
extension to SQL92.
Stephen Pollack - Novell
Virtualization’s Missing Link: Data
Center Automation
Stephen is a seasoned IT veteran, now in a senior business development
role with Novell. Prior to Novell, Stephen was founder and CEO of PlateSpin and led the long-term business strategy for the company. PlateSpin
was recently acquired by Novell. Stephen is a graduate of Queen’s
University, where he studied both Math and Computing Science and more
recently completed business leadership training at the Ivey School of
Business in London, Ontario.
George Pradel Vizioncore
The Future of Virtualization
Before coming to Vizioncore, George Pradel was previously a Senior
Systems Engineer for VMWare. In 2006, George received the honor of “SE
of The Year” and was voted into this award by his manager and his peers.
George has more than 20 years of experience in the computer industry,
with roots running deep starting with nearly seven years at Citrix Systems
and two years at VMWare. George has presented to thousands at Iforum,
and worked with customers at VMWorld evangelizing the benefits of virtualization. George was a key member of the VMWorld Lab team at a past
event. George continues to be heavily involved in the virtualization community and is well known for his use of analogies to transform complex
technical concepts into readily understandable and usable knowledge.
Bob Quinn 3Leaf Systems
The Next Generation Coherent Network
Before founding 3Leaf, Bob Quinn was founder and CEO of Network Virtual
Systems (NVS) and founder and chairman of iMODL. Bob has served as
chairman of TransEDA and has held senior management positions at
Unisys, Trilogy, Arix and Exxon. He received an honors BSEE degree from
University College, Cork, Ireland.
Prasad Rampalli Intel
Virtualization – Path to Predictive Enterprise
Prasad L. Rampalli is the vice president of the Digital Enterprise Group and
director of End-User Platform Integration for Intel Corporation. Rampalli
is a 25 year Intel veteran and has led significant transformational roles in
manufacturing, information technology and platform business units. Prior
to this, Rampalli spent twelve years in Intel’s Information technology group
and led most of IT’s major technology transitions including client/server
standardization on Windows, ERP (SAP) worldwide rollout, 100% eCorp build
out and service oriented architectures (SOA).
Bill Scarborough - VMware
How to Build a Cost-Effective
Bulletproof Remote Virtual Desktop
William Scarborough is the VDI Specialist for VMware based in New Jersey.
Prior to VMware, he spent 13 years with Dow Jones in roles that include
JUNE 23-24, 2008 NEW YORK, NY
Desktop Engineering Supervisor (Global Technology Services), End User
Computing Engineering Supervisor (Global Network Services) and Global
Remote Access Service Manager (Global Technology Services).
Rich Schreiber - Nastel Technologies
CEP - The Secret Weapon for SOA
Application Performance Management
Power Panel: The Convergence of B2B,
Rich Schreiber has over 30 years experience selling and marketing complex
software and system solutions to senior management in Global 2000 companies to help them meet their business challenges and goals. He also has
extensive expertise creating and selling integrated infrastructure solutions
such as SOA, EAI and the emerging application performance management,
as well as messaging, middleware systems and data security. He has been
an executive leading hardware and software companies including DEC, Data
General, Prime and RAD/componentized application pioneer Seer Technologies. He founded and led a start-up focused on Business Activity Monitoring
(BAM), and ran a U.S. distributorship for a leading international security solutions provider. Rich is a recognized middleware expert who has been deeply
involved in complex customer solutions using IBM WebSphere MQ since
IBM brought it into the market as MQ Series in 1993. He is a sought after
speaker and published author of books on the use and value of middleware
infrastructures and messaging with MQ.
John Senor - iWay Software
Power Panel: The Importance of
Middleware and Data Services
John G. Senor III is president and chief operating officer of iWay
Software - an Information Builders company and market leader in
middleware that accelerates business integration. With facilities to
integrate systems in real time, near-real time, or on a scheduled
basis, iWay provides a complete reusable infrastructure for EAI, B2B,
e-commerce, and mobile business to over thousands of customers
worldwide. Most recently, Mr. Senor held the position of group vice
president and general manager of Information Builders’ Middleware
Technology Group, responsible for the overall strategy and development of Information Builders’ comprehensive line of middleware
software products. He is a frequent speaker at technology trade shows
and a highly published author on integration topics. In 1991, Mr. Senor
founded the EDA Division and the EDA/SQL middleware product line as
a new business venture for Information Builders, and quickly became
one of the leading players in the evolution of the middleware software
industry. Mr. Senor joined Information Builders in 1988 as director
of marketing, before founding the Company’s middleware business.
During his twenty-eight year career in the industry, he has held senior
management positions with the IBM Corporation, Informatics General
Corporation, Applied Data Research, and Cullinet Software. He is a
1970 graduate of the United States Military Academy at West Point,
New York and holds a Bachelor of Science degree in engineering.
Chris Shayan Ashna Samane
Service Oriented Unified Process
Chris Shayan has authored three books which are on Flash ActionScript,
UML and RUP. In addition, he has developed two open source frameworks
which are Paradise RAD and AOJF. Also, Chris has participated in various
open source projects such as Hibernate, Struts, Liferay, etc. He has been
a Java EE architect for about 3 years and he is CTO of Ashna Samane
Richard Mark Soley - OMG
Keynote: Service Oriented Architecture:
Making the Leap
Dr. Richard Mark Soley is chairman and chief executive officer of the
Object Management Group, Inc. (OMG®) and executive director of the SOA
Consortium. As chairman and CEO of the OMG, Dr. Soley is responsible
for the vision and direction of the world’s largest consortium of its type.
Dr. Soley joined the nascent OMG as Technical Director in 1989, leading
the development of OMG’s world-leading standardization process and
the original CORBA® specification. In 1996, he led the effort to move into
vertical market standards (starting with healthcare, finance, telecommunications and manufacturing) and modeling, leading first to the Unified
Modeling Language (UML®) and later the Model Driven Architecture
(MDA®). He also led the effort to establish the SOA Consortium in January
2007. Previously, Dr. Soley was a cofounder and former chairman/CEO
of A. I. Architects, Inc., maker of the 386 HummingBoard and other PC
and workstation hardware and software. Prior to that, he consulted for
various technology companies and venture firms on matters pertaining to
software investment opportunities. Dr. Soley has also consulted for IBM,
Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others. He
began his professional life at Honeywell Computer Systems working on the
Multics operating system.
John Stetic - PlateSpin/Novell
Consolidated Disaster Recovery
Using Virtualization
Effective Planning for Virtual
Infrastructure Growth
Best Practices for Multi-site Data
Center Relocation and Consolidation
John Stetic is responsible for setting the strategic vision and future roadmap for the PlateSpin product line. John has a broad range of experience
with innovative emerging software products and projects ranging from
wireless application servers to data center management solutions. He
holds an Engineering degree from Queen’s University.
Brian Stevens Red Hat
The Opening of Virtualization
Brian Stevens, CTO and Vice President of Engineering at Red Hat, has over
20 years of enterprise engineering experience in UNIX and Linux technologies, including work as a developer on the first commercial release of
the X Window System. Since joining Red Hat’s senior management team
in 2001, Stevens has been critical to the company’s enterprise operating
system, storage and clustering strategies. He now leads the Emerging
Technologies group.
Robert Steward DataDirect Technologies
Don’t Let Inefficient Data
Access Undermine Your
Virtualization Goals
Rob Steward is vice president of research and development for DataDirect
Technologies, the world leader in data connectivity and mainframe
integration and an operating company of Progress Software (Nasdaq:
PRGS). He is responsible for all aspects of the development, strategy
and oversight of the company’s data connectivity products including the
Shadow mainframe integration suite and the industry-leading Connect
family of database drivers and data providers: Connect for ODBC, Connect
for JDBC and Connect for ADO.NET. Rob has spent more than 14 years
developing database access middleware, including .NET data providers,
ODBC drivers, JDBC drivers and OLE DB providers.
Allen Stewart - Microsoft
Power Panel: Virtualization 2008-2012:
Where’s It All Headed?
Allen Stewart is a Principal Program Manager in the Windows Server
Division Customer Advisory team, which focuses on key Windows Server
technologies. Allen focuses on Microsoft virtualization technologies, such
as hardware virtualization, virtualization management, and application virtualization. Allen has over 15 years of IT experience in the Transportation,
Financial Services and Software Industry. Allen has held various positions
as a Systems Programmer, Systems Manager, Architect, and Consultant.
Allen is a Microsoft Certified Architect, and he is on the board of directors
of the Microsoft Certified Architect Program.
Keith Swenson - Fujitsu
Making Sense of the BPM & SOA
Standards Alphabet Soup
Introducing Automated Business Process
Discovery: Step #1 to Process Improvement
Power Panel: The Convergence of B2B, SOA
and BPM
Keith Swenson is Vice President of Research and Development at Fujitsu
Computer Systems Corporation for the Interstage family of products. He
is known for having been a pioneer in Web services, and has helped the
development of standards such as WfMC Interface 2, OMG Workflow
Interface, SWAP, Wf-XML, AWSP, WSCI, and is currently working on
standards such as XPDL and ASAP. He is currently the Chairman of the
Technical Committee of the Workflow Management Coalition. In 2004 he
was awarded the Marvin L. Manheim Award for outstanding contributions
in the field of workflow. Prior to returning to Fujitsu Software Corporation,
Keith was Director of Engineering at MS2, where he was responsible for
developing Accelerate, a distributed enterprise scaled system. Keith holds
both a Master’s degree in computer science and a Bachelor’s degree in
physics from the University of California, San Diego.
Ian Thain - Sybase
On the Wireless Fringes of SOA
Ian Thain is a senior technical evangelist / software engineer in the Worldwide Marketing Organization of Sybase. For over six years, he has worked
with many engineering teams, including the Sybase WorkSpace product,
and is a dedicated technical expert, continually working with Sybase’s key
partners and clients to enhance the capabilities of the solutions that Sybase
can offer to its customers. Ian regularly addresses technical audiences all
over the world, providing technical knowledge. He also writes whitepapers,
demos and articles for various Sybase products and is published in journals
such as PowerBuilder Developer’s Journal from SYS-CON Media. Ian also
blogs at,, and
Paul Vasquez VMware
The Future of Virtualization
Paul Vasquez is a Senior Technical Alliance Manager within VMware Global
Technical Alliances Organization. He is responsible for working with VMware
Backup and Availability Technology Alliance partners to deliver value-add,
joint solutions to solve critical business problems. Prior to VMware, Paul was a
Product Manager for High Availability and Disaster Recovery solutions on the
Windows platform at the Symantec Corporation. For the last 8 years he has
focused on data protection, high availability and disaster recovery solutions
and has been directly involved with many cross platform HA/DR implementations. His Microsoft application focus includes Exchange Server, SQL Server
and SharePoint in virtual or physical environments. He holds certification from
Microsoft, VERITAS and the Storage Network Industry Association (SNIA).
Matt Waxman EMC Corporation
Essential Requirements for Storage
Virtualization: Availability, Performance,
and Data Integrity
Matt Waxman is the Chief Architect and Director of Engineering for EMC
Invista. Matt’s responsible for the development and architecture for the
Invista product line. Since joining EMC in 2000, Matt has been part of several projects developing host and network-based software. Prior to joining
EMC, Matt was a software engineer at DEC/Compaq working on the Tru64
UNIX kernel. Matt has a Bachelors degree in Computer Science from Clark
University and an MBA from Northeastern University.
Julian Weinstock - Desktone
The Future of Virtual Desktops: Turning
Rich Desktops into a Ubiquitous Service
Julian Weinstock is responsible for Desktone’s product strategy and execu-
JUNE 23-24, 2008 NEW YORK, NY
tion. The products under Julian’s direction enable the delivery of virtual desktops as a managed service, simplifying IT and reducing the cost of delivering
enterprise desktops in medium to large organizations. Julian joined Desktone
in 2007 from Microsoft. For two decades he has served in senior product
strategy and technology roles at high-tech companies, including Softricity,
OpenMarket and KLA-Tencor, with a track record of bringing innovative products to the market. Previously, Julian led SoftGrid application virtualization
product. He holds an MBA from MIT Sloan School of Management and a B.S.
in EE/CS from the Technion, Israel Institute of Technology.
Chris Wiborg Cisco
SOA and Virtualization: Friend or Foe?
Chris Wiborg helps drive understanding and adoption of Cisco’s ServiceOriented Network Architecture (SONA), with broad practical experience derived from more than 13 years as a practitioner in the IT and applications
world. Most recently, Chris worked within Cisco’s Applications-Oriented
Networking team where he was a key contributor to initial AON product
concepts, developed vertical solution architectures and established key
strategic partnerships.
Ron Williams - Tivoli Software,
IBM Corporation
Digital Identity and Service-Oriented
Architecture - Hope and Glory
As part of the Security Group for IBM Tivoli Software, Ron is lead
architect responsible for the architecture and design of Tivoli Access
Manager family of products focusing on the application of standards
based security technologies to both product and client solution architectures. A graduate of the University of California - Santa Barbara,
Ron is a Security Architect, System Designer and frequent speaker on
Information Security. He has been principal investigator and co-author
of numerous patents pertaining to secure web authentication, authorization and session management systems. He also has developed
security infrastructures for healthcare and for global financial institutions. He developed his foundation in Healthcare Security and Privacy
as a security architect for Kaiser Permanente’s national strategic planning staff afterward, joining the DASCOM, the Authorization Authority
as an Enterprise Architect in 1999.
Max Yankelevic Freedom OSS
The “Practical SOA” Approach
Max Yankelevich is responsible for Strategic Technology Direction and
Business Development at Freedom OSS. Mr. Yankelevich is a seasoned
Architect with over 15 years of hands-on experience in large scale,
distributed applications, Service-Oriented Architecture and Enterprise
Integration. Prior to joining Freedom OSS, Mr. Yankelevich provided
architectural guidance to Fortune 500 companies, such as JP Morgan
Chase, Credit Suisse, AIG, Deutsche Bank, ADP and Amerada Hess.
Mr. Yankelevich holds a BA in Computer Science from Massachusetts
Institute of Technology.
Hubert Yoshida Hitachi Data Systems
Storage Virtualization, the Key to
Unlock Tomorrow’s Data Center
Hu Yoshida is vice president/CTO of Hitachi Data Systems. He was
instrumental in evangelizing Hitachi’s unique approach to storage
virtualization. He is a graduate of the University of California at
Berkeley with a degree in mathematics. He was a Marine Corps
Platoon Commander during the Vietnam War and was discharged with
the rank of Captain.
Kurt Ziegler - SIMtone Corp.
Virtual Computing in the Cloud –
How a Universal Dialtone Will Change
the Way We Work and Play
Kurt Ziegler is Executive Vice President, High Performance Computing
(HPC) Division at SIMtone Corporation. Previously, Kurt served as CEO
of the application acceleration software provider ASPEED Software,
which was acquired by SIMtone in early 2008. Prior to ASPEED, Kurt
was the founder and CEO of eBSure, Inc.; Executive Vice President at
CA Security Solutions, and Founder, Chairman & CEO of Abirnet. He
also worked with IBM as Director, Business Development, DSD. Kurt
received his MSTM from American University in Washington, DC and
his BSc from Arizona State.
JUNE 23-24, 2008 NEW YORK, NY
A Composable Service Is a Good Service
Best Practices for Multi-Site Data Center Relocation
and Consolidation
Consolidated Disaster Recovery Using Virtualization
Designing services well requires intentional application of design strategies and consistent utilization of service oriented principles. In this
talk, Kyle Gabhart will explore one such principle of service orientation
– the composable nature of services. One thing that distinguishes
services from other distributed components is the ability to compose
solutions. Service oriented solutions support this by aggregating service calls underneath higher-level services and orchestrating services
into business processes. Although most service oriented practitioners
will readily admit this is a goal, few realize this goal due to poor service
design. This session explores the subject of service composition and
provides practical guidance regarding how to design and work with
composable services.
Traditional recovery infrastructures have failed to keep pace with requirements
for recovery speed and integrity at a reasonable cost. Learn why organizations
are now leveraging server virtualization to protect servers in their network that
have commonly been left under-protected. Find out how workload protection
technologies enable organizations to implement a disaster recovery plan that
is more affordable and flexible than traditional options, while improving testing
and recovery time and point objectives (RTO and RPO).
A Lightweight Approach to SOA and BPM in
Java Using jBPM
Beyond Virtual Machines: What’s Next
for Virtualization?
SOA is mostly associated with technologies such as BPEL, SCA and Web
Services. But does SOA really imply these technologies? In this session
we will show how you can use the service oriented approach while
staying inside the Java world. jBPM is a powerful lightweight framework
that can be used to orchestrate services in the broadest sense. It is highly
extendable, very versatile and can be easily embedded in client and/or
server applications. Attendees will learn how jBPM can be used in a pure
workflow scenario as well as in a situation involving automated business
Virtualization has taken hold in the data center, addressing some of the most
pressing issues customers face including excessive power and cooling,
and low server utilization. But this is only the first wave of virtualization and
only addresses the server. What’s next? Enter “Virtualization 2.0,” where the
benefits extend from capital cost reduction to lower operational expenses,
improved service levels, agility and IT simplicity. This next wave virtualizes
beyond the server, encompassing data center infrastructure (storage,
networking and processing) to unbind applications from servers and create
a fully agile data center. This session explores Virtualization 2.0 and what it
will mean for bottom line business.
A Social Registry - Bridging Technology and
Community for SOA
SOA is about people as much as technology. This talk will demonstrate
how adding a layer of social (or “Web 2.0”) features - things like tags,
comments and syndication feeds - to your SOA infrastructure can
provide fertile ground to help grow a vibrant and connected community
of developers, businesspeople and technologists. We’ll show you how a
social registry/repository can enable both grass-roots development and
CIO-pleasing governance, all with standard REST interfaces. And because
we can directly connect SOA components and metadata with the human
community creating them, the relationships of both the software and the
people can be enriched.
Application Virtualization
A common mandate in large organizations is to shrink the total number
of data center sites in order to achieve new efficiencies and economies
of scale. Rapid growth, globalization, mergers and acquisitions often
necessitate physical data center relocations or consolidations. The ability
to effectively analyze, plan and execute multi-site data center relocations
or consolidations is vital to large enterprises. Attendees will learn how the
ability to decouple server workloads from the underlying hardware and
move them over the WAN between any physical or virtual infrastructure
enables fast and easy server and data center relocation and consolidation.
Topics will include rapidly provisioning new servers, running new and old
data center sites in parallel, and the importance of testing.
Bridging the Paradigms: Convergence of Enterprise
Compute and Data Grids
As computer grids are becoming more wide spread in commercial data
centers, the bottlenecks in application performance move from raw
processing to searching, storing and retrieving the data. In-Memory
Data Grid (IMDG) technology solves this fundamental problem by acting
as super-efficient application accelerator, taking advantage of unused
resources readily available on the grid – disk, memory, IO – to put the
data in memory of the same computer that performs the calculations.
The talk will explore how IMDG can be easily integrated with existing
enterprise grids to create data-aware grid applications and provide
application performance acceleration while improving application scalability and reliability.
This session will focus on Application Virtualization with particular focus on
achieving Web-scale. The session will compare and contrast external cloud
deployment to internal deployment on commodity infrastructure.
Are You Applications vAvailable?
At Marathon Technologies, we service a range of industries that must have
their applications up and running at all times, or as we call it: vAvailable.
vAvailable is the integration of virtualization and high availability technologies to create a cost-effective solution that ensures applications won’t go
down. With virtualization technologies, high availability has now launched
well between today’s alternative solutions such as clustering.
This session will define vAvailable and this is a huge step between today’s
alternatives. Mr. Melnick will discuss a new standard for application availability using virtualization technology that embraces Windows and business
process applications.
Avoiding a SOA Fiasco: An Ounce of Prevention Is
Worth a Pound of Cure
While SOA can deliver dramatic cost reduction of an organization’s business
operations, it is a complex, multidisciplinary undertaking, and therefore
introduces significant risk. This session presents a list of the most important
risk factors and ways to mitigate them BEFORE it is too late. The session will
be of interest to anyone planning an SOA initative, primarily CIOs, Technical
Managers, Project Directors and Technical Architects.
Business Resiliency in Blended Physical/Virtual
While virtual machines continue to proliferate in enterprise data centers with
great results, high-powered physical servers aren’t going away. Most enterprise data centers are in fact “blended environments,” with some application services running on VMs, while often more mission-critical applications
continue to run on physical servers. This session will explore approaches
to manage both virtual AND physical servers in exactly the same fashion
– creating truly resilient environments regardless of platform.
CEP - the Secret Weapon for SOA Application
Performance Management
Service Oriented Architectures (SOA) can deliver tremendous value in flexibility, adaptability and cost savings. But SOA environments are complex
by definition, with lots of loosely coupled components and a potentially
vast combination of platforms, software, databases, applications and
networks. One of the biggest challenges inherent in realizing the benefits
of SOA is effectively managing all of these diverse components to ensure
the high availability and performance of the applications running in them
to meet crucial Service Level Agreements (SLAs). This session will explore
Complex Event Processing (CEP) engines and offer practical insights
into how CEP can be leveraged to enable rapid real-time problem correction and predictive problem prevention that is vital to successful SOA
Data Access and Data Services Workshop
The workshop is a hands-on session focusing on data access and data
services issues, problems and solutions. It’s an opportunity for audience
members to view and discuss problems with a panel of experts. The goal of
the session is to engage the audience using walk throughs, examples, and a
question and answer (Q&A) session. The operative principles are interactivity
and dialogue.
Data Services Modeling: Data Modeling
in the SOA Age
Once upon a time data modeling played a central role in the process of developing applications. Thus far in the SOA era, there has been a heavy emphasis
on process, and data has all-too-often been lost in the SOA shuffle. In this
talk, we present a data model for SOA - i.e., a service-oriented data model.
This model formalizes the notion of a data service, modeling data in SOA as
a layer of interrelated data services. We explain the key components of this
model, including a taxonomy of data service operation types, a mechanism
for capturing the entities that the data services are “about”, and an approach
to modeling relationships in SOA. The content of this talk is based on the
data services model embodied in the BEA AquaLogic Data Services Platform
(ALDSP), and the approach is based on lessons learned over a period of
several years of working with data services and customer use cases.
Data Services World Welcome Address
Conference Chair Ken North will open the DataServices World program with
an explanation of key concepts and issues that helped shape the focus of
the event. He will provide a perspective on information retrieval, structured
and unstructured data, SQL and XML, service-oriented architecture (SOA),
data access, middleware and data integration. Ken will discuss important
trends and technologies, such as software-as-a-service, rich Internet applications, information servers, cloud computing, data services and integration
services. He will also provide an update on the Mustang Index.
Database Architecture for SOA, Business Inteligence
and Data Warehousing
This presentation discusses the role of databases in a service-oriented
architecture. The speaker will discuss a scalable architecture for databases
that are at the core of:
• Enterprise applications (including online transaction processing, data
warehousing, business intelligence
• Internet applications (including eBusiness)
• Service-oriented architecture (SOA) and services.
Digital Identity and Service-Oriented
Architecture - Hope and Glory
Adoption of federated identity technology has been slower than the hype
might indicate, despite the maturity of standards such as SAML 2.0 and
Web Services Security. This presentation examines the distinct business and
technical identity management issues in both the commercial and user-centric spheres, and important catalysts to drive successful deployment.
Don’t Let Inefficient Data Access Undermine Your
Virtualization Goals
Data center architects naturally seek to employ server virtualization to
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maximize the use of their hardware systems. An often overlooked factor
that can undermine this goal is data connectivity. 75 to 95 percent of the
response time now associated with database access can often be attributed
to the data connectivity layer — and that’s using traditional, non-virtualized
servers. Running multiple virtual servers on a single machine can introduce
additional complications involving data access. This presentation will
examine the importance of data connectivity in a virtualized environment,
and the need to take an intelligent approach to data access in order to truly
reap the benefit of a virtualization strategy.
Effective Planning for Virtual Infrastructure Growth
As the adoption of virtualization technology in the data center increases,
organizations are encountering new challenges associated with planning
and managing rapid growth in virtual infrastructure. Without effective planning and forecasting, organizations often fail to realize the full benefits of
virtualization and achieve a sub par return on investment. After investing in
virtualization, some organizations learn the hard way that they have merely
replaced their physical server sprawl with a virtual sprawl. This session
will discuss the important role of ongoing capacity and workload planning,
forecasting and reporting in helping organizations successfully manage
future growth.
IT Security in a Hostile World
Computer systems manage and protect increasingly high value information and assets across the enterprise. Meanwhile, hackers grow in
number and resourcefulness. Commercial virtualization solutions add to
the already fertile attack surface of enterprise operating systems. Green
Hills discusses the state of enterprise security threats and presents a
secure operating environment that can guarantee the security of the
world’s critical infrastructure, financial systems, medical records, and
corporate intellectual property. This solution uses technology adopted
in the military and intelligence community to protect sensitive national
Essential Requirements for Storage Virtualization:
Availability, Performance, and Data Integrity
Storage virtualization introduces a level of abstraction that sits between
application servers and physical storage resources to provide centralized
volume management and non-disruptive data mobility. These capabilities
help storage managers improve productivity, capacity-utilization and
service levels. Its unique position between application servers and storage
resources demands the highest levels of availability, performance and data
integrity. This session will review the benefits of virtualization and how it improves productivity, capacity utilization and service levels. It will also discuss
how second generation, network based storage virtualization can be used to
meet the demands imposed by its central position in the I/O stack.
Evergreen Datacenter, From Concept
to Implementation
Most enterprises today are facing the challenges of datacenter space,
power, and performance. With increasing demand for “more” while paying
“less”, the IT industry is looking for new technologies, best methods,
and practices to find solution to this problem. The Evergreen Datacenter
framework is an architectural framework that formulates the best practices
and methodologies along with latest technologies that allow enterprises to
design an infrastructure with maximum space and power efficiencies. These
efficiencies result in 2x the performance while maintaining or reducing the
power envelope. Virtualization, high performance, power efficient server
platforms are core components of Evergreen Datacenter framework. This
discussion will examine the best practices in designing and implementing
the Evergreen Datacenter. This session will demonstrate the use of the latest
virtualization technology from both a hardware and software perspective, in
addition to providing the methodology for developing a virtual infrastructure.
The audience will walk away with the following key messages:
• Understanding challenges and benefits of Evergreen Datacenter
• Best practices for designing and implementing this virtual infrastructure
• Introduction to hardware virtualization and server platform technologies
• Understanding of Virtualization Solution Services, an offering on how
to design, deploy, and maintain virtual infrastructures, offered
by TCS and Intel.
Facelift Your SOA with Rich Internet Applications
We are entering an era of Rich Internet Applications (RIA) and enhancing the
user experience of consumers of the services becomes an important part in
designing and implementing SOA. But if you decide to develop rich clients,
you’ll be facing the dilemma - which way to go - remain with tried and true
Java or .NET or experiment with such newcomers as AJAX, Flex, Silverlight,
or JavaFX. While the Internet brings a lot of noise where “it’s cool” is the
most popular definition, this presentation is an overview of what’s out there
on the enterprise RIA market. We’ll talk about the pros and cons of using
various techniques and technologies for the development of the front end for
complex SOA distributed systems.
Frontiers in Data Access: The Coming Wave
in Data Services
Hypervisor Breaches: Myths vs. Reality
There has been much speculation about the security posture of virtualized
environments. One identified vulnerability is the “hypervisor” threat in which
a hacker can break out of a guest OS and onto the host OS of a server.
How great a danger is the hypervisor threat? What security barriers should
IT erect before and after they implement their virtual environment? Virtual
security expert Hezi Moore will help attendees separate the virtualized
wheat from the real chaff.
I/O Virtualization: Approaches and Applications
I/O is a key element of server architecture, but its virtualization is only now
starting to be addressed. Without I/O virtualization, the amount, type and
physical connectivity of server I/O are all fixed. In order to achieve true
flexibility in server usage, these fixed resources must become dynamic. This
enables an on-demand usage model for non-virtualized servers, including
failover with shared spares, and server pool scaling. It is also an important
complement to virtual machine technology, providing flexible dedicated
I/O pipes for virtual machines. This presentation will compare different approaches to I/O virtualization and discuss the applications of the technology.
As SOA rapidly becomes the standard for enterprise architectures, the need
for robust technologies for data access and data integration has become
more critical then ever before. Due to the vital role that data plays both
in business and systems operations, database architectures, information
specialists, data integration experts, and anyone responsible for data persistence in an organization are increasingly being called upon to contribute
to their organization’s SOA initiatives — whether or not this was intended
at the onset. In this presentation, we will review the technologies, best
practices, and patterns that are shaping the way we utilize enterprise data.
High Intensity Virtualization – Taking Your
Virtualization Strategy to the Next Level
With the rapid deployment of server virtualization technology in the data
center, IT management is actively looking at optimizing their SAN storage
architecture to reap the full benefits of their virtualization investment,
such as workload mobility and disaster recovery, without running into I/O
bottlenecks and unpredictable utilization of SAN resources that comes with
a much more dynamic environment. This session will explore how Data
Center Fabric enables virtual servers and physical servers to stand on an
equal footing. It will also discuss capabilities specifically designed to support
virtualized environments such as VMware ESX, Microsoft Hyper-V and Xen.
How the Delivery of Virtualization Is Changing
As virtualization becomes more widely deployed, and enterprises look for
new ways to leverage this revolutionary technology, the consumption and
delivery of this technology is changing. It is no longer one-size-fits-all and
confined to a specific area of the data center, but instead is proliferating
within the data center and out to the user via the desktop and applications. This session will provide IT organizations with a short - and long
- term roadmap by focusing on the new delivery models for virtualization
(including embedded hypervisors and managed services), what’s available
today and what can be expected in the future, and best practices for
How to Build a Cost-Effective Bulletproof Remote
Virtual Desktop Infrastructure
With a remote workforce, either through offshoring business processes or
remote home workers, it is essential to keep the data safe while providing
the most flexible computing experience. This session will discuss the
strategies and pitfalls when building a Virtual Desktop Infrastructure (VDI).
It will discuss cost issues and help customers build a compelling Retrun On
Investment through determinig the Total Cost of Ownership of a VDI implementation. This session will also cover the strategic architecture and how
to build a VDI Solution that will allow an Organization to reap the benefits of
a remote workforce.
Implementing a Highly Distributed, Real-time
Data-Critical SOA Application
SOA implementations are increasingly reliant on streams of data that are
time-critical, reliably delivered and sourced from mixed infrastructures in
a highly distributed environment. Data formats, delivery mechanisms, fault
tolerance capabilities and stateful semantics embedded in data are often
inadequately considered when architecting and implementing large scale
real-time SOA applications. This talk will introduce several real-time datacentric technologies that specifically address the challenges of wide-scale,
real-time data distribution, as well as how these technologies seamlessly integrate into existing SOA frameworks. Examples will be drawn from military
and aerospace applications that are already seeing success with real-time,
highly distributed SOA applications.
Infrastructure Virtualization - Dead Bare Metal to
Live Connected Servers in Five Minutes or Less
Join us for an interactive discussion presented by Scalent Systems, as we
address the big three challenges facing server failover – software configuration, network connectivity and storage access – and contrast several
different approaches, from traditional backup to the use of virtual machines,
to the next generation of infrastructure virtualization and management.
Introducing Automated Business Process
Discovery: Step #1 to Process Improvement
In a recent study, CIOs ranked “improving business processes” as their #1 priority for 2008. But the big question has always been - How does one get started
with a BPM initiative? The traditional approach has been to engage external
consultants and to dedicate significant time and resources to map out how a
company does business. Very often, the outcome is delayed and riddled with
inaccuracies. Keith Swenson, Fujitsu’s Chief Architect, talks about Fujitsu’s new
Automated Business Process Discovery Offering, that helps companies:
• Quickly visualize existing business processes – in less than two weeks
• Identify process bottlenecks, steps that get repeated, and
“loop-backs” in processes
• Pin point areas to focus your process improvement initiative on
to demonstrate quick ROI
Leveraging Virtualization for Software
Testing & Development
As more and more enterprises and ISVs seek additional ways to leverage
virtualization technology, virtual lab automation (VLA) has emerged as an
innovative solution for streamlining software development and automating
the entire development and test environment setup while utilizing existing
server virtualization infrastructure. Additionally, VLA improves resource
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utilization and efficiency while pushing products to market faster. This
presentation will review the virtual test and development infrastructure and
provide best practice recommendations for how VLA can add significant
value to developers, testers and IT operations staff and help drive business
growth and employee productivity.
LINQ, Entity Framework and ADO.NET
Data Services for the Web
The new wave of Web applications are built on technologies such as AJAX
and Microsoft Silverlight, which enable developers to build better, richer
user experiences. These technologies bring a shift in how applications
are organized, including a stronger separation of presentation from data.
Technologies such as Language Integrated Query (LINQ) and ADO.NET Entity Framework and Data Services simplify the job of developers. The ADO.
NET Entity Framework raises the level of abstraction for data programming. It is the evolution of ADO.NET that allows developers to program
in terms of the standard ADO.NET abstraction or in terms of persistent
objects (ORM) and is built upon the standard ADO.NET Provider model. The
Entity Framework introduces a set of services around the Entity Data Model (EDM) (a medium for defining domain models for an application). The
goal of ADO.NET Data Services is to enable applications to expose data as
a REST-based data service that can be consumed by Web clients within a
corporate network and across the Internet. The data service is reachable
over HTTP, and URIs are used to identify the various pieces of information
available through the service. Interactions with the data service happens
in terms of HTTP verbs, such as GET, POST, PUT, and DELETE, and the data
exchanged in those interactions is represented in simple formats, such as
AtomPub and JavaScript Object Notation (JSON).
Making Sense of the BPM & SOA Standards
Alphabet Soup
What is BPEL? What is XPDL? How are they different? What is the best
use for each? What is BPMN, and why should I care? Which of these
are primarily designed to help IT at a technical level, and which help an
organization at a business level? Amongst the flurry of BPM and Web
services standards that appear to overlap at times, there is a central
core of important ones. This session, led by Keith Swenson, Fujitsu’s
Chief Architect and Co-Chair of the Workflow Management Coalition
Technical Committee (WfMC), is aimed at lending clarity to the fuzzy
world of BPM and Web services standards and at explaining the benefits
of investing in standards-driven solutions.
Managing Storage in the Virtual Enterprise
of the traditional approaches. Those who attend this presentation will gain
an understanding of:
• How enterprises can leverage mathematical modeling to address
their data access needs and get the most out of their corporate data
• How mathematical modeling is different from traditional approaches
and why it delivers higher accuracy, scalability and computational
efficiency that result in better decision-making abilities for organizations
• Several real-world case histories of organizations that used
mathematical modeling to solve their data access problems - after
attempting rules-based solutions that failed them
Maximize Your Virtualization Payoff:
There’s More Than You Think
Businesses that virtualize can increase efficiency and reduce costs by
eliminating low-performance/low-efficiency servers. Less well-known,
but equally important, is the parallel advantage of streamlining the
legacy power and cooling systems that support virtualized environments. This presentation will discuss how new power and cooling
technologies and effective data center planning and design are saving
additional electrical costs, sometimes even more than the original
savings from virtualization. Learn how to help manage the complexities
of a virtualized environment by answering the not-so-obvious questions
“Where should I locate my next server?” and “Where should I migrate
my applications to maximize efficiency?
New Perspectives on Governance, Management,
and Industry Standards in the Service-Oriented
Popular assumptions can often be dangerous. We will start by considering how
the many unique architectural characteristics of SOA, such as loose-coupling,
can actually be a two-edged sword affecting the requirements, nature and
success of many important aspects of the architecture, especially runtime
governance. In fact, the success of any SOA requires that one must gain an
understanding of the true nature, performance characteristics and availability of
the business transactions that flows in real-time through these highly distributed
services and their supporting IT infrastructure. Although one may support these
critical SOA functions using many different technologies and standards, there is
no doubt that for most users today the popular WS-* standards will play a central
role. We will conclude by considering how all of these standards might best work
together to solve these real-world problems in your SOA. In the process, we will
speculate upon some the strengths and weaknesses in the current Web services
stack, the nature of the standards process and what trends might be most
relevant to your own future success.
It’s no secret that data centers are faced with exponential storage growth,
increasing operational costs, power and cooling limitations, and the need to
provision and bring new applications online more rapidly to support critical
business needs, many customers look to virtualization strategies to ease the
management burden. SRM technology can address the demands and management complexities that virtualization presents. Virtualization, by definition,
can apply to operating systems, applications and storage arrays. This session
will identify and elaborate on the various virtualization categories, and talk
about how SRM technology can enable IT organizations to manage storage in
the virtual enterprise.
Mathematical Innovations for
Heterogeneous Data Access
Working to achieve uniform data access across heterogeneous systems
can be enormously challenging, and one particular problem that is often
not identified until a later stage is dealing with the natural variations
and discrepancies that occur within the actual data. These data issues
already exist in each individual data source and are magnified when many
heterogeneous (or even homogenous) sources are involved. Traditional
solutions to the problem include using manual rules, probabilistic rules and
even large amounts of meta data. But these traditional approaches are
compute- and labor-intensive and require significant guesswork and a-priori
knowledge to implement. Mathematical modeling brings much-needed
innovation to this problem by eliminating the guesswork and manual labor
On the Wireless Fringes of SOA
This session will investigate what is happening out there in the world of
Mobility that uses Services, some are calling this MOA (Mobile Oriented
Architecture). We will also discuss architectures, application design &
considerations for mobility.
Open Source Penetration and Use in
SOA Deployments
Open source has made signficant inroads into middleware deployments
in the enterprise. More and more, open source is being used to deliver the
benefits of SOA and open source to the enterprise. There are many custom
Enterprise Service Bus deployments waiting to be upgraded to a simple,
open and affordable SOA integration platform. This session explores where
open source is getting the most traction in SOA deployments, with a focus
on ESB, and illustrates this by describing some of the customer SOA solutions the speaker sees at Red Hat.
Power Panel: The Convergence of B2B, SOA, and
Is the system integrators’ vision of “business without borders” becoming a
reality? This panel will examine the 3-way coalescence of Business-toBusiness, SOA, and Business Process Management in the direction of a
more flexible enterprise.
Power Panel: Virtualization 2008-2012:
Where It’s All Headed
Does the rise of virtualization mean the death of the Operating System?
Has virtualization become just another buzzword used in the attempt by
software vendors to get organizations to “sign a check”? This high-level
discussion will center on current and future technical and business
issues, including next-generation virtualization and the trajectory that the
distinguished panelists anticipate for what Gartner is calling “the highest-impact IT trend through 2012” - including all layers of virtualization,
present and future.
Power Panel: The Importance of Middleware and
Data Services
A panel of experts and executives from organizations that are leading
providers and consumers of technology will discuss trends and important
technologies for enterprise and Internet computing. The experts will discuss
the role of databases and database technology trends that enhance SOA
and web development. The session will also focus on preferred solutions for
architecture and middleware to enable applications and services to access
data from SQL and other data sources.
Power Panel: Virtualization Question & Answer
How is Hyper-V different from the Virtual Server type experience? How come
it doesn’t feel like a hypervisor based virtualization solution? Is File Virtualization the next great wave? Do database applications running on individual
physical servers represent a large consolidation opportunity? Is “sprawl”
more likely in the virtual world? These and a host of other virtualization
technology-related issues will be the focus of this Power Panel featuring
some of the industry’s leading executives and practitioners.
Real-Time VirtualizationTM for the Connected World:
From Back-End Datacenters to Front-End Devices
Today, many organizations hear the term virtualization and still only think of
the technology used in a datacenter. While this might be where virtualization
started and has received a lot of attention, the next wave of virtualization
is happening in connected devices through embedded technologies. When
applied, virtualization allows organizations and developers working with frontend connected devices such as mobile phones, set-top boxes and WiMax
base stations, to experience business benefits such as reduced bill-of-material
costs, faster time-to-market and richer, more functional designs that feature
reduced power, improved security and greater reliability. One of the strongest
business drivers for virtualization in the embedded space is connectivity - the
more devices converge and require connection to something else, the more
virtualization becomes an ideal solution. As a new frontier in virtualization,
however, many questions still surround its application in embedded systems
and the specific business benefits companies can expect to gain. This session
will discuss the similarities and distinct differences of real-time virtualization
for connected devices and traditional virtualization; look at the key benefits
real-time virtualization brings to the embedded space, including high performance with a small memory footprint; and examine the biggest challenges
companies face when implementing real-time virtualization and some best
practices for overcoming them, including real world examples.
OPENING KEYNOTE: Service Oriented Architecture:
Making the Leap
It seems that Service Oriented Architecture (SOA) continues to be this
year’s hot buzzword, rather than a well-defined, meaningful and valuable
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part of the Enterprise Architecture landscape. Before the term fades away
completely, perhaps we should agree what’s valuable about the move
to SOA and how to make the leap, and make the leap valuable. OMG’s
SOA Consortium is making great strides in defining SOA to be a valuable
business strategy for business agility, taking advantage of Enterprise Architecture, Business Process Management and other concepts; and the OMG
itself is making headway on modeling standards for services (as opposed to
yet another set of standards for moving bits around wires).
Dr. Soley will introduce the SOA Consortium and give some context for
OMG’s work in service modeling. He will also share some of the experience
gained from the SOA Consortium’s Summit discussions with CIO’s, CTO’s
and Chief Enterprise Architects who have results to share from refocusing
their lines of business around recognizable, reusable and optimizable
business processes
Secure Virtualization and Its Emerging Applications
The motivations for system virtualization technology in the data center are
well known, including resource optimization and improved service availability. But virtualization technology has broader applications throughout the
enterprise, including security-enabled mobile devices, virtual appliances,
secure servers, personal/corporate shared use laptops, and more. The security requirements for some applications exceed that provided by general
purpose virtualization solutions designed for the server environment. Our
presentation will provide an overview of hypervisor architectures and how
they affect the security and practicality of system virtualization in a broad
range of compelling applications.
Service Oriented Unified Process
Service orientation is one of the most popular trends of these recent years,
but there are not any metrics on it. Hence you can not consume SOA in a
project with a specific measuring. On the other side, Unified Process (especially RUP) has powerful abilities on such developments. In our discussion
Chris Shayan is going to demonstrate that we can combine SOA and RUP
with each other and finally make a Service Oriented Unified Process.
SOA and the Internet: An Architectural View
Exploring the boundaries between the Enterprise and the Internet, this talk
focuses on Architectual approaches from the service pattern, process pattern
and event pattern to help SOA practitioners understand topics such as Web
2.0, AJAX, SaaS, Social Networks and how they connect with the Enterprise.
The emerging patterns of architecture can enable the savvy architect to
empower their IT to embrace an accelerating vision of the network economy.
SOA and Virtualization: Friend or Foe?
Depending on your perspective, SOA and virtualization are either synergistic
or threaten increased complexity. This session will explain how implementing the right network architecture can make the most of both, promoting
agility and reducing complexity. “Service virtualization” takes functionality
that is common across applications and generalizes and leverages it across
the business. Capabilities like multicast, encryption, load balancing and data
caching – traditionally applications on dedicated servers – have migrated
into the network, where they can be virtualized and shared by multiple
applications delivered to end users across multiple devices. Attendees will
learn how the right network architecture can support strategies like Web 2.0
and SOA, and how the network can reduce complexity and management
costs, enhance system resiliency and flexibility, and improve usage and
efficiency of networked assets and applications.
SOA Management Fundamentals and Best Practices
Development of service-oriented environments is an evolutionary process
for organizations of all sizes. The architecture and design decisions made by
system architects and developers will impact manageability and flexibility
of service infrastructures. Efficient management of loosely-coupled services
requires implementing practices to enable visibility, flexibility and automation of service operations.
Questions to be answered in this session:
What architectures are common for service deployment and integration?
How can services be built for manageablility?
Why is operational visibility essential for SOA management?
How does SOA Management fit into SOA Governance?
Storage Virtualization, the Key to Unlock Tomorrow’s
Data Center
The Business Imperative for Service-Oriented
Supply-Chain Management
This session will illustrate how service-orientation brings about the ability
for organizations to see changes in business processes reflected quickly
in their business systems by discussing real-world applications of SOA as
applied to supply-chain management.
As data growth rates continue to climb and business requirements further
evolve, customers are feeling the pressure to realign their storage infrastructure to better meet the needs of their business. Mr. Yoshida will discuss
how storage virtualization is the key enabler towards the storage-based
services required to deliver substantial breakthroughs in efficiency and
business agility across the entire enterprise. He will discuss how storagebased services such as thin provisioning, content and file management
and dynamic data migration, enabled via controller-based Virtualization, are
paving the way for the Dynamic Data Center of tomorrow.
Taking Virtualization to the Next Level:
The Virtualized Data Center Audience
Today, it is not uncommon to narrow the general definition of virtualization
down to just servers or possibly servers and storage. In this session learn
how a total virtualization solution should encompass a much larger range of
capabilities and entities. The ultimate goal of virtualization is to increase the
utilization and efficiency of your current infrastructure. To that end, one should
consider virtualizing the entire data center, including the traditional servers and
storage, but also bringing in networking, cable management, power management, cooling/airflow capabilities, etc. This allows for extreme flexibility and
agility in terms of managing the infrastructure to the point of being able to roll in
and out entire racks of equipment without needing an electrician to add power
outlets, without adjusting tile placement for airflow, without pulling extra cable
runs, etc ... basically roll it in, plug it in, connect the network/FC cables, power
up and go, all within 30-45 minutes. Additionally, efficiency and power savings
are very critical in the design and architecture phases, making sure to provide
as much power to the IT equipment and as little to the supporting infrastructure
as possible. By utilizing a management framework based upon ITIL, and having
the proper expertise with ISV applications, security, H/A and BC/DR, one can
manage these new capabilities with greater ease and better cost control.
The End of Middleware As You Know It
Dramatic industry changes - including vendor consolidation, outsourcing and
the growth of open source - highlight the need for a better way. When a SOA
implementation costs too much, the culprit is often the old-fashioned, proprietary
and expensive server or hub-based middleware. A better, distributed approach to
SOA infrastructure can help reduce cost and increase the benefit of SOA implementation. This presentation includes an overview of the industry trends driving
us toward SOA and explains why traditional middleware systems do not meet
modern requirements as well as a distributed approach to SOA infrastructure.
The Future of Virtual Desktops: Turning Rich
Desktops into a Ubiquitous Service
Does virtualization matter? Can virtual desktops go beyond the sum of the virtual
parts? What is the business value and at what price? As server virtualization
continues to gain deeper traction and provide benefits beyond server consolidation, desktop virtualization is widely expected to follow a similar trajectory and
address many of the challenges associated with enterprise desktops. Virtual
desktops hold the promise of increased business agility at reduced complexity
and cost, while providing high fidelity user experience at a lower carbon footprint. How is this promise delivered? This session explores the current technology trends, business scenarios and economic imperatives that are shaping the
future of virtual desktops, enabling new delivery and consumption models.
The Future of Virtualization
Melding a stable enterprise architecture with the right level of technical and
organization transparency involves two different perspectives. An architect can
lay a SOA foundation that enables development teams to build new functionality leveraging Web Services. However, without a librarian’s perspective, the
interaction between service providers and consumers sharing SOA assets can
lead to your SOA projects stagnating. In this session, you’ll learn how Volvofinans brought together these two perspectives to accelerate SOA adoption.
As virtualization platform vendors strengthen and expand the feature sets of
their respective offerings, it is almost a certainty that the data center in the
future will include a heterogeneous mix of virtualization platforms as well as
physical platforms. For organizations that are moving to virtualization, choosing
the correct platform for their needs is only the start. For certain, organizations
also will need to obtain a set of virtualization utilities to assist in moving to, and
managing, one or more virtual platforms in their data centers. These utilities
must not simply be “repurposed” tools from the physical world, but should also
be specifically designed to leverage the efficiencies and unique characteristics
of the virtual platform. Virtualization utilities will be required for converting P2V,
V2V, monitoring and optimizing performance of VMs, enabling backup and
disaster recovery strategies, and reducing the costs of backup storage. The
solutions needed to perform these tasks must not only be feature-rich and
easy-to-use, they must also be multi-platform in order to support efficiencies in
the data center and promote the highest ROI for virtualization projects.
The “Practical SOA” Approach
The Green Data Center, More than CSR
In this presentation we will look at some examples of leveraging the JBoss
product suite in Enterprise Service-Oriented Architecture implementations. We
will examine real-life case studies to clearly understand the full lifecycle of an
Enterprise SOA, as well as what it takes to have the “Practical SOA” approach.
As governments and corporations intensify their focus on reducing energy
demands and greenhouse gas emissions, pressure to improve data center energy
efficiency will continue to grow. We believe that the following four Rs must play an
essential role in the development of any initiative to create a green data center:
• Regain power and cooling capacity
• Recapture resiliency
• Reduce energy costs
• Recycle end-of-of-life equipment
Successful organizations will make these four Rs their mantra. And in doing
so, their ongoing efforts to think green will help keep their companies
operating in the black.
The Art & Science of SOA: How Governance
Enables Adoption
The Business Drivers for Virtualization
There is plenty of discussion about virtualization, but who does it really
benefit? How can enterprises adopt virtualization technologies to address
real business problems? Is virtualization just another consolidation technology? How are other businesses using virtualization? Is there more that it
can do to drive competitive advantage, business efficiency, security and
compliance? Drawing on the industry’s most in-depth independent research
into virtualization to date, Andi Mann, senior analyst from Enterprise Management Associates, will help you to understand what are the key business
drivers for virtualization, where to expect significant benefits and how to
make sure that virtualization delivers strategic advantages.
The Missing Piece in Cloud Computing:
Middleware Virtualization
To achieve the full potential of “cloud computing” we need a broader
definition of virtualization, and that is the complete de-coupling of the logical
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components of an application (represented by the software stack) and the
physical resources. In the case of middleware, whether it is data access,
messaging or the business logic, the physical location of the resources
should not matter to the developer and to the end user. This is not a trivial
thing to do, especially when it comes to data-intensive, stateful (transactional or otherwise) applications and services. In this session we will explore
the challenges and propose a solution, including a live demo.
The Next Generation Coherent Network
While the next-generation data center has begun to take shape, the promise
of true dynamic computing has so far eluded today’s resource, bandwidth and
power constrained enterprises. Now however, key advancements in network
and processor technologies are converging to lift the remaining barriers and
enable truly dynamic computing. In this presentation, IT professionals will learn
why this convergence enables the Coherent Network, turning an Enterprise Data
Center into a single dynamic resource pool of compute cores, memory, and I/O.
The Opening of Virtualization
Open Source. Open Standards. Open Collaboration. For the past 15 years, Linux
has served as the benchmark of a successful global open source project. The
impact has been far reaching: today it powers the Internet, a significant portion
of the datacenter, is the emerging market choice for the desktop, and soon will
likely be on your phone. Over the last 5 years, this open community has turned
its attention to virtualization. This talk will discuss what has been achieved and
what is under development, and most importantly why open source is critical
when building integrated infrastructure solutions
The Virtualized Datacenter
Virtual Cloud Computing represents the next wave of virtualization and
offers significant market opportunities by providing a new, simpler, and
much more pervasive platform for on-demand, desktop and application
service delivery. While server-side virtualization helps enterprises optimize
data center resources, the use of a universal dialtone technology offers
a significantly larger market for desktop users in both commercial and
consumer segments. The key to virtual cloud computing is in the universal
dialtone which securely links users to desktop applications and content
resources, on demand, via any device.
Virtualization - Path to Predictive Enterprise
Success in business increasingly relies on proactively harnessing the
power of advanced technologies to manage processes, information, and
relationships. Today’s IT intensive enterprise must always be on the lookout
for the latest in innovation that allow businesses to run with fewer resources
while providing the infrastructure to meet today’s and future customer
needs. Virtualization technologies are driving a top to bottom overhaul of
the computing industry. The growing awareness of the advantages provided
by agile virtualized environments is brought about by economic factors of
scarce resources, government regulation, and more competition. Many
leading corporations are embarking on virtualization initiatives on their path
to predictive enterprise. This keynote explores the following aspects:
• Top CIO issues facing today’s IT environment
• Understanding key trends and challenges facing virtualization
adoption across the enterprise
• Examine industry requirements to enable and accelerate the
virtualization journey
• Intel’s platform innovation/strategy and eco system partnerships
addressing the challenges
The last 10 years has seen a remarkable evolution in virtualization. First
generation virtualization centered on Development & Testing and was largely
confined to desktop computers and test servers. Second generation technology
focused on Server Consolidation to lower hardware costs and saw the rise
of hypervisor-powered hardware virtualization solutions. Now, we’re entering
the third generation of virtualization, where Optimizing IT Infrastructure in the
datacenter is critical. This next step forward will involve large-scale virtualized datacenter deployments that are heterogeneous, cross-platform, and
include operating system and hypervisor-based virtualization for servers and
workstations. This session will explore options and best practices not only on
virtualization itself, but also on the management and automation tools required
to support virtualized servers, such as provisioning virtual servers databases
and applications, enabling departments to self-provision resources, enabling
chargeback, improving availability of all IT services.
Virtualization for High-End Computing
Virtualization is the future of IT management, but what exactly does that mean to
your organization? CIOs around the world recognize that virtualization could be
the answer to combating skyrocketing costs associated with managing their IT
infrastructure; however, many are still left wondering how to implement a longterm, substainable virtualization strategy. In this session, BMC Software CTO, Tom
Bishop, will explain how IT organizations can realize the full value of virtualization
through aligning IT with business priorities and automating IT processes.
Using Virtualization to Transform Your Datacenter
How can virtualization help transform your IT environment into a dynamic
datacenter? In this Virtualization Keynote, Dr Stephen Herrod will explore how
a virtualized IT infrastructure gives any organization a sustainable competitive advantage. We have reached a point in time, Herrod believes, when the
industry is shifting and the true power of virtualization is being unleashed,
allowing for reduced costs, more efficient use of resources, increased availability of applications and faster responsiveness to business needs.
Virtual Computing in the Cloud – How a Universal
Dialtone Will Change the Way We Work and Play
WADL, URIs as Database Types, Tricks of the
Architect’s Trade
URIs are the lingua franca of the web. They are in every Web page and every
HTTP request. In a practical sense, they represent the realization of the Web.
Without them, the Web would cease to exist. The situation is very different in the
world of the RDBMS. Here, URIs are interlopers. Some RDBMS have provided
basic support for URIs via their object extension facilities; however, URIs are still
not considered a formal part of RDBMS schema design. This talk explores how
URI could evolve to become as important to RDBMS Schemas as it is to the Web.
One aspect of URI ‘types’ this presentation will cover is the use of Web Application Description Language (WADL). WADL has been described as SQL Schema
meets REST. WADL is metadata describes the functional and structural aspects
of a URI ‘type’ that a Web site or other provider offers through HTTP.
Web Service Virtualization for SOA Runtime
Governance and Control
Managing Web Services in production is no easy task. Ensuring that
services follow corporate security and SOA governance requirements,
monitoring compliance with individual SLAs, preventing one client from
degrading the performance of others and ensuring services built today will
work in the future are a few of the challenges. Web service virtualization
provides a separate layer that isolates business and operational rules,
enabling you to quickly configure virtual Web services while enforcing business and operational policies. This services layer augments Web services
management (WSM) tools and registries, making all the services in the
enterprise more efficient and consistent.
The session will describe the use of system aggregation, a revolutionary
virtualization technology that allows end-users to get access to a large
shared memory system built using multiple off-the-shelf x86 systems.
Aggregation provides organizations with better price/performance compared
to traditional symmetric multiprocessor (SMP) systems, and lowers the
Total Cost of Ownership (TCO) compared to clusters. This new virtualization
technology for high-end computing takes advantage of the traditional SMP
operating model such as ease of installation and management, as well as
large memory, while maintaining the cost structure of x86 clusters.
Virtualization of Web Applications
Transforming the Enterprise: Where Virtualization
Meets Automation
This session discusses the distinct differences between how organizations
are approaching virtualizing end points and the benefits each implementation offers for gaining the performance, security and control needed to
manage end points for today’s dispersed organizations.
This presentation will compare and constrast Web application virtualization solutions such as WebSphere Extended Deployment and hardware
virtualization solutions. Particular emphasis will be provided on how the
two solutions can be combined to provide the most flexible Web application
hosting environment.
Virtualization’s Missing Link: Data Center Automation
Virtualization is not a new story; its technologies allow companies to meet
new business needs and say goodbye to underutilized hardware platforms,
power consumption, server sprawl and spiraling IT costs. The technology
is here and the benefits are already proving to be fruitful. However, these
benefits are only possible if effective management tools are in place. This session will discuss virtualization’s missing link – data center automation – and
how organizations can use it to create an agile, policy-based environment to
automate and orchestrate virtual machine lifecycle management. For without
proper management, companies only have a piece of the virtualization puzzle.
Virtualizing End Points - A Closer Look at This Game
Changing Architecture
The need for a way to more effectively manage and reduce the complexity
of end points has never been greater. While virtualization technologies offer
a breakthrough approach to reduce the complexities of managing end
points, there are different ways organizations are leveraging this technology.
Where We Are and Where We Need to Be with SOA
The success of SOA runs two ways. SOA serves as the catalyst for
organizational change, yet an organization must be ready to embrace these
new dimensions opened up by SOA. The latest survey data shows most
organizations are just starting on their SOA journeys. Why do enterprises
set out to build a Service Oriented Architecture, but end up with a “Service
Averse Architecture”? There are many promises being made about the
potential of SOA these days, followed by disillusionment as these promises
don’t pan out. However, SOA is more than a single IT project or even a
series of implementations. Rather, SOA represents a long-term change in
thinking and management of all aspects of the enterprise. SOA not only
decomposes technology into loosely coupled systems, but also decomposes
organizations into “loosely coupled businesses.” This session will look at
the latest survey data on ways organizations are embracing service oriented
architecture, and how far along the road most are from full-functioning SOA.
Workspace Virtualization: A Low-Cost, High-Performance Approach to Deploying Enterprise Computing
Desktop and application virtualization technologies are increasingly being
used throughout the enterprise to improve manageability and ease deployment of corporate environments on PCs. While application virtualization
solutions are typically limited to a single application, desktop virtualization
solutions enable deployment of a full desktop environment. The inclusion of a
full operating system in the virtualized desktop image creates solutions with
high licensing costs, large footprint and deteriorated performance on end
users’ PCs. Workspace Virtualization takes a suite of standard Windows®
applications, and creates a virtualized application workspace on top of an
existing Windows® OS installation. Workspace Virtualization creates a seamless separation between the application workspace and the OS, optimizing
the manageability, performance and deployment aspects of the enterprise
environment. In this session, we will examine the technical features of
Workspace Virtualization, and it application to diverse enterprise deployment
scenarios such as remote access, disaster recovery, and creating a managed
enterprise “island” on employee-owned and subcontractor-owned PCs.
JUNE 23-24, 2008 NEW YORK, NY
The next evolution
in virtual desktop computing
Stoneware webOS
Virtualized Web Desktop™
Virtualized Web Desktop that provides
access to all of your web, Windows
and hosted applications.
• Virtual Web Desktop built on Web 2.0
• Integrates Windows, web, and hosted
applications in a single virtual desktop.
• Virtual Windows features such as navigation,
desktop icons, system tray, taskbar,
resizable windows, quick launch,
wallpaper, etc.
• Single Sign-on for Web, Windows, and hosted
applications provides simplified application
access for all end users.
• Complete “drag and drop” file system
access including “Online Editing”.
• Control application access by user, group,
organizational role, time, date, IP address,
subnet, browser, or operating system.
To schedule a web demo, call (888) 473.9485
or email [email protected]
Stoneware, Inc. • 14300 Clay Terrace Blvd • Suite 240 • Carmel, IN 46032 •
JUNE 23-24, 2008 NEW YORK, NY
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[email protected]:[email protected]<J%
Red Hat’s open source virtualization
saves $20,000 per server.
Red Hat Enterprise Linux has a built-in, fully integrated hypervisor that
renders expensive third-party add-on virtualization solutions obsolete.
Save thousands per server by eliminating unneeded virtualization software, and build an IT architecture normalized on open standards that
allows you to run any application, in any environment, as it is needed. This
means that running any application is now much more affordable, and you
have one less vendor to worry about.
© 2008 Red Hat Inc. All Rights Reserved. “Red Hat,” Red Hat Linux, Red Hat “Shadowman” logo and the
products listed are trademarks or registered trademarks of Red Hat, Inc. in the U.S. and other countries.
Linux is a registered trademark of Linus Torvalds.
JUNE 23-24, 2008 NEW YORK, NY
And the pressure is on to deliver more for less. What’s the answer? The Evergreen Data Center Framework
from Intel and Tata Consultancy Services (TCS). This proven collection of today’s newest technologies and
best practices can help you design a data center infrastructure that doubles your performance—without
expanding your power usage. It’s built on techniques like virtualization and high-performance, powerefficient server platforms that can work together to transform your data center from power guzzler
to lean, green IT machine.
For the whole story, attend “Evergreen Data Center from Concept to Completion” (see program guide for
logistics) or contact Parviz Peiravi ([email protected]) or Sharad Isloor ([email protected]).
Copyright © 2008 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

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