Piper Heidsieck

NEWSUPDATE
NOVEMBER04
LATEST COMPETITIONS
The Piper-Heidsieck WIN a trip to
the Cannes International Film
Festival Promotion was launched
with much fanfare and excitement.
Good luck! To the lucky customer and the lucky store who could be
celebrating on the red carpet at the Cannes International Film Festival
with a delicious drink of Piper-Heidsieck Champagne.
The competition is running from the 1st October 2004 – 10th January 2005.
EDITORIAL COVERAGE
The first weeks of the promotion have been positive with information on the promotion featured in:
• City Weekly, Sydney September 30th
• Gold Coast Bulletin, Queensland October 1st
• Liquor Watch
• Q NEWS
• Gold Coast Life Magazine
• IF Magazine
• Moving Pictures International
• Illawara Mercury
• Melbourne Weekly Bayside
• Q News
• winestate.com.au
MEDIA COVERAGE
STORE DISPLAYS
A full page article was featured in Winestate,
written by Alan Hill. Covering Piper-Heidsieck and
Charles Heidsieck Champagnes – rating
Piper-Heidsieck Brut Reserve 96 and
Piper-Heidsieck Brut Non Vintage with five stars!
Along with the excitement of the Piper-Heidsieck
WIN a trip to the Cannes International Film Festival
Promotion there has also been a high level of
support and activity created around the
Piper-Heidsieck Champagne range.
Shoreline Hotel
Glenside Cellars
Gas Works
Parade Cellars
NEWSUPDATE
JANUARY04
LAUNCH
The launch of the new Piper-Heidsieck Brut Rose Sauvage has increased interest
in the brand with editorial coverage being seen in:
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9 to 5 Magazine (NSW)
Bride To Be (National)
Wentworth Courier Newspaper (NSW)
and there is a lot more to come!
❚ Shop til you drop (National)
❚ Gold Coast Bulletin (QLD)
❚ New Woman Magazine (National)
EVENT SUPPORT
Piper-Heidsieck Champagne will also be generating attention by
sponsoring events such as:
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Ralph Laurens ‘Pink Pony’ Launch Party
Vogue Living Event
Anniversary of Gallery Foundation
BMW Luxury Accessories Event, presented by Gourmet Traveller
ADVERTISING SCHEDULE
1. Delicious Magazine
2. Australian Gourmet Traveller
3. Vogue Entertainment and Travel
National
National
National
November
December
December
INTERNATIONAL WINE CHALLENGE 2004 ACHIEVEMENTS
Regis Camus wins Sparkling Wine Maker of the Year at the International Wine
Challenge 2004. Marking the 7th win of this title for the Piper-Heidsieck
House in the last 10 years.
GOLD
CHARLES HEIDSIECK BRUT VINTAGE 1989
CHARLES HEIDSIECK BLANC DES MILLENAIRES 1983
CHARLES HEIDSIECK BRUT RESERVE MIS EN CAVE EN 1998
CHARLES HEIDSIECK VINTAGE 1985
CHARLES HEIDSIECK BRUT ROSE VINTAGE 1996
PIPER-HEIDSIECK BRUT DIVIN
PIPER-HEIDSIECK VINTAGE 1995
BRONZE
CHARLES HEIDSIECK BRUT RESERVE MIS EN CAVE EN 2000
CHARLES HEIDSIECK VINTAGE 1995