2. Admissions (Table 3)

Transcription

The Yearbook of the Entertainment Activity 2015
© Copyright 2016
SIAE
Società Italiana degli Autori ed Editori
Viale della Letteratura, 30
00144 Roma
ISSN 1972-9677
Table of contents
Introduction
1.
The Entertainment industry in Italy
17
2.
The Film activity
23
3.
Theatre activities
27
B1.
Theatre
29
B2.
Opera
30
B3.
Revue and musical
31
B4.
Ballet
32
B5.
Puppets and marionettes
33
B6.
Performing arts
34
B7.
Circus
35
4.
5.
4
9
Concert activities
37
C1.
Classical concerts
39
C2.
Pop music concerts
40
C3.
Jazz music concerts
41
Sports activities
43
D1.
Soccer
45
D2.
Team sports other than soccer
46
D3.
Individual sports
47
D4.
Other sports
48
Table of contents
6.
7.
8.
Dance activities and concertinos
49
E1.
Dance
51
E2.
Concertinos
52
Touring amusement activities
53
F1.
Touring amusement
55
F2.
Amusement parks
56
Fairs and Exhibitions
57
G1. Fairs
59
G2. Exhibitions
60
Multi-genre activities
61
H1. Open-air shows
63
10. The usage of works
65
11. Trend of the entertainment activities
69
12. The entertainment activities trend during Expo 2015 in Milan
77
13. Tables
81
9.
Tables index
230
5
Ten years of Yearbook of the Entertainment Activity
T
he Yearbook of the Entertainment Activity - 2015 Edition, is particularly important for SIAE
Statistical Department because it marks the ten years milestone of publication.
According to the structure of the yearbook, and the adjustments required to keep it easily available, we decided to preserve a few “key points” in respect of the method used
by readers to manage the 150 tables the book is composed of.
The ten years of the Yearbook of the Entertainment Activity coincide with the ten years activity
of SIAE Entertainment Observatory, a structure designed and realized in 2006.
In this period of time, the range of data gathered by Statistical Department has been enlarged particularly thanks to the recovery of the books about Entertainment in Italy that SIAE has been
publishing since 1936 - making them freely available in digital format on its internet site. At the
same time, even the offer of the publications linked to territorial topics has grown, i.e. “Mappe
dello spettacolo” (Entertainment maps) and the volume “Cinque anni di cinema” (five years of
Cinema activity).
The computerized databases managed by SIAE Entertainment Observatory have been implemented more and more, in terms of both information quality and amount of stored data: to this
day, several tens of million records are arranged inside of different archives.
The overall number of data users has also been growing: hundreds of visits concerning the pages
dedicated to Entertainment data are regularly recorded by the SIAE website. Simultaneously, we
gather an increase of custom processing requests, regarding in particular Departments,
Territolarial Authorities, Italian and European Research Institutes, Foreign and Italian
Universities, Trade Associations.
The Entertainment Observatory ten years of activity represent, for SIAE Statistical
Department, a very important goal in the field of constant commitment and creative efford in
order to shape a powerful tool of professional growth. A so detailed Information management
allowed SIAE to present itself as a preferred partner for undergraduates and historians in the
field of investigations of Italian Entertainment activity.
Gaetano Blandini
SIAE General Director
7
The importance of SIAE statistical information
T
he artistic expressions reflect the social fabric that binds different aspects of a human
society; sometimes Art adopts the demands of prevailing circumstances. In other occasions, Art is able to anticipate what a society is going to feel. Through its Entertainment
Observatory, SIAE, author and publisher shared home, “interprets” the present, but,
above all, “imagines” the future.
SIAE participates as an actor in social and cultural life of our Country, both protecting copyrights and providing important contributions to artistical events celebrating italian creativity.
During last years, we are speeding up the process of shaping our structure in order to adequate it to the new Italian and International artistic scenario.
We have come a long way and we have achieved something important, without losing sight
of our history. Our past experience is excellently summerised into the ten years of
Entertainment data recording; these data represent a constant and renewable source of information for our Company, for our members and generally for the operators in the field of
Culture and Entertainmnent.
As a responsible of data retention, the Statistical Department has arranged the transition
between paper storage and digitalised databases and file archives, in order to retrieve information
recorded on various data carriers and stored by the Direction General.
Thanks to such a vast and highly complex wealth of information, SIAE will be ready to face next
challenges posed by Italian creative Entertainment Industry.
Filippo Sugar
SIAE President
9
Explanatory notes
The following pages show the results of the entertainment activity carried out in Italy in 2015 collected by the Territorial network offices of Siae.
Compared to previous years editions, we introduced, in Chapter 12, a detailed analysis regarding the
trends of entertainment sector in the Province of Milan, gathered during the event of Expo 2015.
This year too, the printed version will be supplemented by the electronic version available and downloadable at the following Internet site:
https://www.siae.it/it/chi-siamo/lo-spettacolo-cifre/losservatorio-dello-spettacolo.
The electronic version is also available in English.
Before going into further details, we want to inform readers about how the data items for the 2015 edition were gathered and processed:
• the items have a census rather than a sampling character: that means that the values here expressed
summarize all the pieces of information collected on the territory by the Territorial network offices of
Siae;
• the survey was carried out in the period between January 2015 – February 2016 (that is, 14 months) in
order to gather and process the residual information concerning the entertainment activities carried
out in 2015 but registered in early 2016.
The results of the entertainment activities in 2015 were analyzed from two different viewpoints: entertainment events and the usage of works.
•
Entertainment events
The entertainment event is the smallest statistical unit encompassing all the data gathered for each
event: the kind of event (cinema, ballet, theatre, sports, etc.), the venue, the number of admission tickets
issued, the audience expenditure, the turnover, etc.
All the values gathered during the entertainment event put together express the profit and loss picture
of the entertainment activity as a whole.
The following elements are accounted for in every entertainment event:
• The number of shows: in almost all the cases, the survey makes reference to one show (1 survey: 1
show). In some instances – mainly concertinos – the survey makes reference to a time lag; in this
11
Introduction
case, the value expresses the number of shows that have occurred during that time lag (1 survey: n
shows). Only in the case of the Film Activity, the survey shows the calendar days of activities (see
Chapter 2 on the matter).
• Admissions: this value is the result of the admissions with ticket + admissions with season ticket
taken together. The indicator shows the total number of spectators of the shows for which a ticket
is issued (paid admission or free one).
• Attendance: this indicator summarizes the attendance of spectators at shows for which the admission ticket is not issued and the shows bring profits to the organizer through different benefits provided (i.e. selling drinks). Given the absence of an objective and timely certification of spectators,
the Attendance value is a piece of information to detect the size of participants as a whole and cannot ensure the same accuracy as the one delivered by Admissions.
• The Expenditure at the box office: expresses the amounts paid by spectators to access the entertainment venues (money paid for the purchase of tickets and season tickets).
• The average admission ticket: given the Expenditure at the box office/Admissions ratio, this value
should be taken only as an indication of those shows for which spectators buy an admission ticket.
• The Audience Expenditure: on many occasions the admission ticket and season ticket prices are
only a share of the amounts paid by the public to attend the show. Other expense items may contribute to the definition of the amount of the overall audience expenditure: advance sales, the reservation of Tables, the cloakroom service, drinks, etc…
• The Turnover: in addition to the amounts paid by participants, the organizer may have other proceeds
from subjects participating in the implementation of the show from the economic point of view: these
are the proceeds from advertising activities, sponsorships, public and private grants, TV shooting, etc.
The Audience Expenditure, added to the other amounts received by the organizer, gives the Turnover.
•
The usage of works
The second viewpoint concerns the usage of works in the film, concert, theatre and opera fields
(Chapter 10).
The Tables show the ten hits of 2015, in terms of income at the box office, among movies, theatre plays,
pop music concerts and opera shows. Furthermore, a Table with the decreasing list of the usages of works
where the highest number of attendance was registered is expressed for the same sectors.
As far as film activities are concerned, the analysis of the trend of the income at the box office was carried out on the first ten movies, during the first three months of run. The right interpretation of this information gives some important elements to analyze the economic situation of Film Works.
This edition too will feature a chart of the first ten titles of books printed in Italy, according to the number of Siae stickers delivered. On the matter, we remind readers that these stickers are not mandatory and
therefore the data items on the sales of book are approximate.
12
Introduction
•
Geographical areas
The survey carried out on the whole national territory, is summarized according to different geographical areas. In order to better understand the values connected with the entertainment activities in Italy the
following areas were taken into account:
• The National territory
• The following geographical macro-areas:
• Nord-Ovest: Valle d’Aosta, Piemonte, Liguria, Lombardia;
• Nord-Est: Veneto, Trentino Alto Adige, Friuli Venezia Giulia, Emilia Romagna;
• Centro: Toscana, Marche, Lazio, Umbria;
• Sud: Abruzzo, Molise, Campania, Puglia, Basilicata, Calabria;
• Isole: Sicilia, Sardegna.
• Regions
• Provinces
As to the in-depth analysis of territorial data please refer to the Second Section of Tables (from Table
34 on). The Tables of the Second Section are divided according to different levels of analysis: from geographical macro-areas to provinces.
•
Periods of time
The periods of time taken as references were the calendar year, months, weekdays and the comparison between 2014 and 2015. Last, we present Table 146, to summarize data items achieved during the
last five years.
By disaggregating the year, the study of the seasonal trend to which almost all the different kinds of
shows are subjected is allowed. Indeed, we inform readers that the smaller is the year fraction the more
cautious they should be while reading this data: occasional and periodical1 events, in fact, may create distortions that should be taken into account while interpreting data.
In-depth analyses on the periods of time and the monthly trends of kind of show aggregates are shown
in Tables from 9 to 31. The comparison between 2014 and 2015 is shown in Tables 95-130.
We conclude this description of how data items are expressed by explaining the criteria that we used.
46 Kinds of Events divided into 22 Aggregates, then divided into 8 Macro-Aggregates have been
included in this edition.
The following Table shows the kinds of show analyzed and the aggregation criterion used. The next
chapters will feature the analysis of shows carried out by using the exhibition criteria by Macro-Aggregate
and Aggregate of Show.
1
An occasional event is an event that does not show repetitiveness (it may be the case of a concert of the much acclaimed singer or the show
of an important international circus): periodical events are those that always occur in the same period of time (i.e. an important tennis competition or horse show).
13
Introduzione
Macro-aggregate
A. Film Activities
Aggregate
A. Movies
Kind of Show
Movies
Prose Theatre
Prose Theatre in Dialect
B1. Theatre
Neapolitan Repertory Prose Theatre
Literary Recital
Opera
B2. Opera
Operetta
B. Theatre Activities
B3. Revue and Musical
Revue and Musical
Classic and Modern Ballet
B4. Ballet
Dance Concert
B5. Puppets and Marionettes
Puppets and Marionettes
B6. Performing Arts
Variety Shows and Performing Arts
B7. Circus
Circus
Classical concert
Band Concert
C1. Classical Concerts
Choral Concert
C. Concert Activities
Folk Music Concert
C2. Pop Music Concerts
Pop Music Show
C3. Jazz Music Concerts
Jazz Music Concert
A-B League and International Soccer
D1. Soccer
C League and Below Soccer
Basketball
D2. Team Sports
other than Soccer
Volleyball
Rugby
Baseball
Boxing
Cycle Racing
Athletics
D. Sports Activities
Tennis
D3. Individual Sports
Showjumping
Motor Racing
Motocycle Racing
Speed Boat Racing
Horse Racing (Admissions)
Swimming and Water Polo
D4. Other Sports
Winter Sports
Various Sports
Dance with Orchestra
E1. Dance
Dance with Recorded Music
E. Dance Activities
and Concertinos
Concertinos with Recorded Music
E2. Concertinos
Concertinos with Orchestra
F1. Touring amusement
Touring amusement
F2. Amusement Parks
Leisure and Aqua Parks
G1. Fairs
Fairs
G2. Exhibitions
Exhibitions
H1. Open-Air Shows
Open-air shows
F. Touring amusement Activities
G. Fairs and Exhibitions
H. Multi-genre Activities
14
Introduzione
We clarify the nature of some kinds of show.
Aggregate B6 – PERFORMING ARTS includes different art expressions, which, because of the partiality and
the limited period of time with which they are performed within the same event, cannot be included in one
specific kind, even if they are presented as a unique example to spectators.
Aggregate B7 – CIRCUS was included in the macro-aggregate of Theatre Activities since the shows carried
out in the last few years – especially at the international level – have recourse to stage actions and layouts that definitely draw inspiration from the theatre.
Aggregate C1 – CLASSICAL CONCERTS includes Band and Choral concerts even if the repertoire may not be
merely classical.
Aggregate E2 – CONCERTINOS identifies those entertainment activities that provide for the enjoyment of the
music performance (live or recorded) as an additional element to a main performance: this is the case of
music performances at bars with live piano music where music has a merely entertaining function, but is
not the unique and main element of appeal for customers.
Macro-aggregate F – TOURING AMUSEMENT includes both single exhibitions and exhibitions inside amusement and leisure parks, and the admissions to parks.
Macro-aggregate G – FAIRS AND EXHIBITIONS, in addition to cultural exhibitions, it shows the result of profitmaking exhibition activities. This category includes the exhibition of goods to be sold (antiques, carpets,
etc.) and trade fairs. It does not include visits to museums, since they do not fall under the competence
of Siae.
Macro-aggregate H – MULTI-GENRE ACTIVITIES include the events with mixed activity that may not be referred
to a unique kind of event, like open-air shows on the occasion of village fairs or religious feasts2.
The following is an index of the Tables of this edition:
Analysis by kind of show
Tables 1-33
Summary by territorial area
Tables 34-91
Trend of the average admission ticket
Tables 92-94
Trend of the entertainment activities in 2014 - 2015
Tables 95-130
Multi-annual tendency in the sectors of the entertainment industry. Time period 2006-2015
Tables 131-144
Entertainment places
Table 145
Trend of the entertainment activities during last five years
Table 146
2
In the case of open-air events of a fixed kind (like open-air pop music concerts), the event is detected by making reference to the specific
kind of the event.
15
Chapter 1. The Entertainment Industry in Italy
•
Overall framework
2015 can be considered a very important year for the Italian entertainment industry. Recorded trends
seem to show how the last year hard crisis finally let up the pressure and how sector positive displays are
deep and systematic.
Every percentage variation of the entertainment sector indicators usually analised by our Yearbook
are positive and, sometimes, these increases are relevant.
In 2015, the number of shows increased by 2.86%. Admissions (that’s to say the number of admission
ticket and admissions with season ticket taken together) rised by 4.89%. Attendance is the indicator that
showed the poorest growth in 2015: “only” 1.96%. Economic indicators featured a strong increase:
Expenditure at the box office (+8.63%), Audience expenditure (+10.80%) and Turnover (+10.20%).
Values recorded in 2015 by Macroaggregate of kind of show
Macroaggregate
A. Film activity
Number of
shows
at
Admissions Attendance Expenditure
the box office
Audience
Expenditure
Turnover
3.096.351
106.734.556
281.970
664.260.045
770.232.824
772.479.045
B. Theatre activities
137.696
21.995.997
797.217
362.359.007
420.838.029
435.485.734
C. Concert activities
39.566
13.40.993
1.349.993
343.838.881
406.706.850
423.867.754
D. Sports activities
141.193
28.304.308
159.474
387.049.128
912.088.081
2.505.883.637
769.706
27.948.539
47.802.805
272.390.306
1.079.081.505
1.093.330.556
F. Touring amusement activities
22.660
15.274.165
1.053.178
236.032.121
358.101.487
360.233.711
57.627
25.911.103
303.564
164.330.806
586.010.445
597.363.519
H. Multi-genre activities
50.716
1.665.345
15.623.231
13.571.579
138.972.060
155.111.409
4.315.515
241.175.006
2,86%
4,89%
E. Dance activities and concertinos
Grand total
Variations on grand total 2014
67.371.432 2.443.831.872 4.672.031.281 6.343.755.364
1,96%
8,63%
10,80%
10,20%
The Cinema field marked an important audience increase, during 2015; apart from the strongest growth
shown by Attendance (+432.34%) - we know that this indicators is not very representative in this sector - we
can put in evidence the high increase marked by Admissions: +8.63%, a rising by 8.5 million users compared
with 2014. The Number of shows features a clear advance too, +2.66%. All economic indicators display positive variations by two digit figures: Expenditure at the box office (+10.70%), Audience expenditure
(+11.52%), Turnover (+11.57%). Turnover increase, in absolute terms, is worth 80 million Euros.
In the field of Theatre, Admissions (-5.18%) is the only negative indicator. Number of shows (+4.95%),
Admissions (+3.05%), Expenditure at the box office (+2.00%) and Turnover (+1.78%) increased.
Concerts activities strongly reversed the trend shown in 2014. Last year marked an increase in almost
all the indicators: Number of shows (+7.73%), Admissions (+15.40%), Expenditure at the box office
(+24.50%) Audience expenditure (+24.39%), and Turnover (+22.56%). In countertendency, Attendance
displays a drop by 3.08%.
18
Sports activities achieved also very good results in 2015. All indicators but the Attendance (–33.79%)
showed positive trends: Number of Shows, +1.21%, Admissions, +0.38%; Expenditure at the box office,
+6.36%; Audience expenditure, +23.93%; and Turnover, +14.16%.
2015 has been a “neutral” year for Dance activities and concertinos sector. Four indicators among six
show positive features: the Number of shows, +2.09%, Attendance, +0.30%, Audience expenditure, +1.85%,
and Turnover, +1.76%. Admissions, –3.84%, and Expenditure at the box office, –2.16%, are decreasing.
Touring amusement activities confirmed, in 2015, the positive trend as begun in 2014. Number of shows,
+3.52%, Attendance, +105.79% indeed, Expenditue at the box office, +12.40%, Audience expenditure,
+12.15% and Turnover, +11.34%. Only Admissions (–8.25%) marked a drop, if compared to previous year.
Fairs and Exhibitions go on showing the same increasing trend. Even excluding the items concerning
2015 Milan Expo, all indicators are positive: Number of shows +13.96%, Admissions +11.05%, Attendance
+77.55% (not very representative indicator in this sector), Expenditure at the box office +7.53%, Audience
expenditure +7.49% and Turnover +7.72%. In particular, Expo 2015 items are not included in this
macroaggregate. In-depth and detailed analyses on this event are shown in the Chapter 12.
The Multi-genre activities sector has also marked a very increasing trend. All indicators show growing
numbers: Shows, +11.01%, Admissions +8.29%, Attendance +2.75%, Expenditure at the box office
+9.00%, Audience expenditure +9.95% and Turnover +8.57%.
We conclude this brief introduction to 2015 data items noticing that all the indicators relating to the
Primary Entertainment field – composed by the macroaggregates of Cinema, Theatre and Concerts –
marked a highly positive trend.
Trend of the primary entertainment sector
year
2014
year
2015
3.183.939
3.273.613
2,82
89.674
Admissions
131.158.238
142.071.546
8,32
10.913.308
Attendance
2.286.717
2.429.180
6,23
142.463
Expenditure at the box office
1.232.205.031
1.370.457.932
11,22
138.252.901
Audience expenditure
1.430.249.143
1.597.777.703
11,71
167.528.560
Turnover
1.466.051.406
1.631.832.532
11,31
165.781.126
Values
Shows
var. %
absolute var.
The percentage variations on 2014 emphasize a very huge increase on the part of both producers and
consumers. The Number of shows grew by 2.82%. Admissions got an increase by 8.32%, almost 11 million tickets in absolute terms. Attendance are also in the positive field, +6.23%. Economic indicators display two digit increases: Expenditure at the box office +11.22%, Audience expenditure +11.71%, the
Turnover +11.31%. We point out that Turnover percentage increase is worth almost 166 million euros more,
compared to 2014 incomes.
19
•
1. The Number of Shows
In 2015 Siae registered 4,315,515 shows (Table 1).
The highest number of shows was registered in the Cinema sector with 3.1 million events. The second
highest macro-aggregate is Dance and Concertinos with 769.7 thousand events. The Sport sector registered 141.2 thousand events, while 137.7 thousand events were staged among Theatre.
Exhibitions and Shows brought 57.6 thousands shows; followed by the Macro-aggregates of Multigenre activities (50.7 thousands), Concerts (39.6 thousands) and Touring Amusement (22.7 thousands).
Compared to previous year, the Number of shows increased by 2.86% (Table 95).
According to the analysis carried out on the temporal dynamics (Table 9) the Number of Shows was relatively constant during the year – as usual – fluctuating between the 300.919 thousands events in August
and the 415.703 thousands in December.
According to the territorial analysis (Table 34) the highest number of shows was staged in the Nordovest with 1,209.2 thousands events; followed by the Centro (1,1166.8 thousands), the Nord-est (913.4
thousands) the Sud (697.2 thousands) and the Isole (329 thousands).
Lombardia (722.8 thousands), Lazio (569.5 thousands) and Emilia-Romagna (388.9 thousands) registered the highest number of shows.
•
2. Admissions
Admissions indicate the number of participants at events for which an admission ticket is issued –
admission ticket or season ticket. This indicator is not relevant at all or little relevant for those shows for
which tickets are used only occasionally (i.e. the concertinos held in bars with live piano music).
In 2015 Admissions accounted for 241.175.006 (Table 1). The highest attendance was registered in the
Film section (106.7 million tickets). The Sports section accounted for 28.3 million tickets; 27.9 million tickets were sold by the macro-aggregate Dance and Concertinos, it is followed by Exhibitions and Shows
(25.9 million), Theatre (22 million), Touring amusement (15.3 million), the Concert Activity (13.3 million),
and Multi-genre activities (1.7 million).
Compared to previous year, the number of Admissions increased by 4.89% (Table 96).
According to the analysis on the monthly trend (Table 9) the smallest number of admissions was registered in July (14.8 million); the highest in January (24.6 million).
The Territorial analysis (Table 34) confirms the supremacy of the Nord-ovest where the highest number
of tickets were issued (76.4 million); followed by the Centro (58.8 million), the Nord-est (58.6 million), the
Sud (32 million) and the Isole (15.3 million).
The Region with the highest number of Admissions is Lombardia with 49.5 million, followed by Lazio
with 29.3 million and Emilia-Romagna with 26.9 million.
•
3. Attendance
This indicator is used to calculate the amount of participants at events for which no ticket is issued.
In 2015, there were 67,371,432 attendance units (Table 1). The highest number was registered in the
sector of Dance and Concertinos with 47.8 million spectators; followed by the Multi-genre activities (15.6
million), and by far by Concert Activities (1.3 million). Touring Amusement (1.1 million) ranks fourth followed by Theatre Activity (797 thousands), Exhibitions and shows (304 thousands), Cinema (159 thousands) and Sports (159 thousands).
In relation to 2014, the Attendance indicator (Table 97) registered an increase by +1.96%.
According to the analysis on the monthly trend (Table 9) the lowest number of participants was registered in January (3.3 million); the highest in August (11.6 million).
20
The territorial analysis (Table 34) shows that the highest number of Attendance was registered in the
Nord-est (21 million); followed by the Nord-ovest (18.4 million), the Centro (14 million), the Sud (8 million)
and the Isole (5.9 million)
The region with the highest Attendance was Lombardia with 10:3 million, followed by Veneto with 7.4
million and Emilia-Romagna with 6.5 million.
•
4. Expenditure at the Box Office
In 2015 the public spent 2.443.831.872 Euros to purchase admission tickets (tickets and season tickets) – Table 1.
The highest expenditure for the purchase of tickets and season tickets was registered in the Cinema
Sector (664 million Euros); followed by the Sports (387 million Euros), Theatre (362 million Euros),
Concerts (344 million Euros), Dance and Concertinos (272 million Euros), Touring amusement (236 million
Euros), Exhibitions and Fairs (164 million Euros) and Multi-genre activities (14 million Euros).
In 2014 the expenditure at the box office in relation to 2014 shows a strong increase: +8.63% (Table 98).
The value of the expenditure at the box office followed a trend which fluctuated between 164 million
Euros in February to 259 million Euros in July (Table 9).
According to the territorial distribution of the Expenditure at the box office (Table 34) the Nord-ovest
keeps the supremacy with 781 million Euros, followed by the Nord-est (653 million Euros), the Centro (614
million Euros), the Sud (265 million Euros) and the Isole (131 million Euros).
The region where the Expenditure at the box office is the highest is Lombardia with 508 million Euros,
followed by Lazio (336 million Euros) and Veneto (303 million Euros).
•
5. Audience expenditure
The amount spent by the public in 2015 to view shows was equal to 4,672,031,281 Euros (Table 1).
The highest public expenditure (Table 1) was registered by the activity of Dance and Concertinos with
1,079 million Euros. Sports ranks second with 912 million Euros; followed by Cinema (770 million Euros),
Exhibitions and Shows (586 million Euros), Theatre (421 million Euros), Concerts (407 million Euros),
Touring Amusement (358 million Euros) and Multi-genre activities (139 million Euros).
Analyzing systematically the entertainment data, we learnt the different composition of the Audience
Expenditure in the sectors of the entertainment industry: i.e. in the Film sector most of the Audience
Expenditure comes from the purchase of tickets and season tickets (therefore no great differences
between the value of the Expenditure at the Box Office and the Audience Expenditure were registered).
On the contrary, the macro-aggregate of Dance and Concertinos registered high amounts of Audience
Expenditure and a limited amount of Expenditure at the Box Office: that because most of the proceeds do
not come from the purchase of tickets or season tickets (that are not always used for the admission) but
also derive from other amounts (drinks, cloakroom, etc...) paid by the spectators during the event.
The Audience expenditure in 2015 marks a relevant increase: +10.80% (Table 99).
The monthly trend of the Public expenditure (Table 9) shows a somewhat remarkable fluctuation
between 259 million Euros in February and 568 million Euros in July.
According to the territorial analysis (Table 34) the highest value was featured by the Nord-ovest (1.725
million Euros); followed by Nord-est (1.218 million Euros). The Centro ranks third (989 million Euros), followed by the Sud (492 million Euros) and the Isole (249 million Euros).
The highest value of Audience Expenditure was registered by Lombardia with 1,105 million Euros; followed by Veneto (544 million Euros) and Emilia-Romagna with 499 million Euros.
21
•
6. Turnover
In 2015 the Turnover (Table 1) amounted to 6,343,755,364 Euros. In relation to last year this indicator
(as the Audience expenditure) showed a two digit increase by 10.20% (Table 100).
The richest sector (Table 1) is Sports with 2,506 million Euros; followed by Dance and Concertinos
(1,093 million Euros), Cinema (772 million Euros), Exhibitions and Shows (597 million Euros), Theatre
Activity (435 million Euros), Concerts (424 million Euros), Touring Amusement (360 million Euros) and the
Multi-genre activities (155 million Euros).
The monthly trend of the Turnover (Table 9) registered the lowest value in November (360 million
Euros) and the highest in January (797 million Euros).
According to the territorial analysis (Table 34) the highest Turnover was registered in the Nord-ovest
(2,484 million Euros); followed by the Nord-est (1,614 million Euros), the Centro (1,327 million Euros), the
Sud (603 million Euros) and the Isole (316 million Euros).
In the field of Turnover too, Lombardia registered the highest value (1,568 million Euros); followed by
Piemonte (710 million Euros) and Emilia-Romagna (707 million Euros).
Table 2 is the graphical summary of the values detected on all the aggregates of the entertainment
industry. The histograms associated to every indicator show that the Number of Shows in the field of
Cinema accounts for 71.75% of the total. Dance and Concertinos (17.84%) follow; none of the other
macro-aggregates reaches 4% of the total value of the indicator.
In the field of Admissions too the Cinema Sector is far higher than the others (44.26% of the total).
The highest value for the Audience is registered by far by the Dance and Concertinos sector (70.95%)
where the usage of tickets is not common, especially in the case of Concertinos. The other macro-aggregate with the highest value for the Audience is Multi-genre activities (23.19% of the total).
So far the Expenditure at the Box Office and the Audience Expenditure seem to be proportionate; the
highest percentages are registered by the Cinema sector (27.18% of the Expenditure at the Box Office) and
the Activity of Dance and Concertinos (23.10% of the total Audience Expenditure).
With regards to the Turnover, the highest value is registered by Sports (39.50% of the total), followed
by the Activity of Dance and Concertinos (17.23%).
Tables from 3 to 8 show the percentage weight of each aggregate (referred to its own macro-aggregate) for each indicator.
The next chapters will feature the analysis of the entertainment activity data in 2015 by kind of show
within the relative macro-aggregate.
22
Chapter 2. The Film Activity
Aggregate
Number of
Shows
Admissions
Attendance
Expenditure at
the box office
Audience
Expenditure
Turnover
A. Movies
3.096.351
106.734.556
281.970
664.260.044,84
770.232.824,08
772.479.044,71
Grand Total
3.096.351
106.734.556
281.970
664.260.044,84
770.232.824,08
772.479.044,71
In 2015 the Film Activity displayed a heavy increase. All benchmarks feature a positive trend if compared with previous year. The most important variation margins fall within the range of 2.66% (Shows)
and 11.57% (Turnover).
•
1. Number of Shows
Alone, the Film Activity accounts for 71.75% of all the shows held in Italy in 2015 (Table 2), confirming
the high distribution of this sector all over the Country.
In 2015 the number of shows increased by 2.66% (Table 95).
If reference is made to calendar days, that’s to say the number of days in which tickets were issued,
the comparison with 2014 marks a growth by 1.55%:
Number of shows according to
Calendar Days:
Calendar days
•
2015
1.103.963
2014
1.087.085
Var. %
2015-2014
+1,55
2. Admissions
The number of admissions to movie theaters (admissions with ticket + admissions with season ticket)
accounts for 44.26% of all the admissions of all the sectors of the entertainment industry (Table 2). In
2015 the number of ticket issued marked a considerable increase: +8.63%, that’s to say 8,5 million units
in absolute terms (Table 96).
•
3. Attendance
In 2015, there were 281.970 attendance units registered in the cinema sector; this means an increase
by 432% (Table 97). This can be also due to occasional event featuring very low values in absolute terms;
infacts, in terms of percentage weight, attendance in the cinema sector are accounting for less than 0.42%
of the total attendance rate (Table 2).
•
4. Expenditure at the Box Office
The public spent 664 million Euros to purchase admission tickets (tickets and season tickets) – Table 1.
The average entrance fee for Cinema (expenditure at the box office/Admissions) was equal to 6.11 Euros,
an increase by 1.8% in relation with 2014.
24
Chapter 2. The Film Activity
•
5. Audience expenditure
The amount spent by the public (770 million Euros) to view shows was higher than the Expenditure at
the box office by almost 106 million Euros. In terms of percentage, this means that 86.24% of the amounts
spent by the public to view movie shows are destined to purchase tickets and season tickets and the
remaining 13.76% is destined to the purchase of accessorial goods and services. As we know, in the cinema sector, the accessorial goods and services are not very relevant in terms of percentage weight; but,
in absolute terms, they have remarkable economic effects because almost 106 million Euros spent for purchasing accessorial goods and services in the Cinema sector are equivalent to 105.6 million Euros, that is
the Expenditure at the box office in the Opera sector as a whole.
•
6. Turnover
The turnover in the Cinema sector amounts to 772 million Euros.
The difference between the Turnover and the Audience Expenditure expresses the proceeds from
advertising contracts, sponsorships, contributions, etc. In the Cinema sector this differential value
amounts to around 2.2 million Euros. In terms of percentage weight, 99.71% of the Turnover in the cinema sector is given by the amounts paid by the audience and 0.29% by other proceeds.
Table 40 shows the results of the Cinema Activity divided into geographical areas. The summary of
some values, ordered by decreasing value of turnover, referred to every macro-area and to the first three
regions with the highest values is also given in the following session.
Macroarea
Number
of Shows
Admissions
Attendance
Expenditure at
the box office
Audience
expenditure
Turnover
a. Nord-Ovest
816.613
31.556.850
86.194
202.198.315,22
239.349.308,19
240.074.582,04
c. Centro
867.145
26.698.853
78.123
170.838.643,74
193.348.582,38
193.978.524,88
b. Nord-Est
620.094
23.151.590
44.418
146.573.242,45
174.742.851,83
174.945.435,19
d. Sud
547.958
17.836.366
18.512
103.186.216,57
116.761.069,62
117.218.162,56
e. Isole
244.541
7.490.897
54.723
41.463.626,86
46.031.012,06
46.262.340,04
3.096.351
106.734.556
281.970
664.260.044,84
770.232.824,08
772.479.044,71
Attendance
Expenditure at
the box office
Audience
expenditure
Turnover
Grand Total
Region
Number
of Shows
Admissions
Lombardia
486.651
19.510.532
53.591
129.791.969,88
155.907.059,89
156.208.847,35
Lazio
473.567
14.263.742
53.591
92.069.871,77
101.040.280,06
101.546.316,96
Emilia-Romagna
270.180
10.648.425
3.639
69.223.088,79
80.664.544,77
80.752.328,53
1.230.398
44.422.699
124.029
291.084.930,44
337.611.884,72
338.507.492,84
Grand Total
The Cinema sector is the one with the most-balanced territorial distribution in terms of Number of
shows, Admissions and Turnover.
Table 10 shows the trend of the Cinema Sector detected during last months. The seasonal trend is
easily found in the histograms accompanying the data. The curb found in summer is highlighted both
from the side of the supply (Number of Shows) and even more from the side of demand (Expenditure
at the Box Office). Fall and winter are the seasons with the highest peaks since most of the best movies
come out during these seasons.
25
Chapter 3. Theatre Activity
Aggregate
Number
of Shows
Admissions
Attendance
Expenditure at
the box office
Audience
Expenditure
Turnover
B1. Theatre
85.511
14.071.175
287.496
183.789.437,32
207.672.905,17
214.103.551,30
B2. Opera
3.673
2.228.181
2.246
92.666.703,34
100.942.774,76
105.605.658,87
B3. Revues and Musical
2.872
1.265.223
9.482
26.241.714,62
29.502.429,31
29.905.014,08
B4. Ballet
8.366
2.094.667
37.923
32.228.161,05
34.822.554,66
36.773.005,61
B5. Puppetts
and Marionettes
2.693
191.649
7.103
1.012.244,26
1.123.067,33
1.141.395,13
B6. Performing Art
19.339
1.061.527
439.847
12.262.921,69
32.282.938,99
33.229.354,19
B7. Circus
15.242
1.083.575
13.120
14.157.824,70
14.491.358,75
14.727.754,53
137.696
21.995.997
797.217
362.359.006,98
420.838.028,97
435.485.733,71
Grand Total
In the Theatre activity, the aggregate B1-Theatre is essentially represented by the prose theatre. In
terms of Turnover, prose shows express 49.16% of the macro-aggregate as a whole (Table 3).
Table 41 shows the territorial trend of the Number of Shows, Admissions, Attendance, Expenditure at
the Box Office, Audience Expenditure and Turnover in the Theatre sector.
The following Table shows the most important values (by decreasing order of Turnover), referred to
every macro-area and to the first three regions with the highest values.
Macroarea
Number
of Shows
Admissions
Attendance
Turnover
a. Nord-Ovest
36.283
6.494.442
176.590
117.634.710,33
139.322.307,71
145.374.587,04
b. Nord-Est
33.015
5.050.881
236.912
91.254.370,61
107.061.233,71
109.779.931,25
c. Centro
36.440
5.447.912
184.475
87.998.100,75
103.294.795,28
106.994.673,64
d. Sud
19.689
2.983.963
81.817
39.600.989,94
43.505.964,04
44.928.595,56
e. Isole
12.269
2.018.799
117.423
25.870.835,35
27.653.728,23
28.407.946,22
137.696
21.995.997
797.217
362.359.006,98
420.838.028,97
435.485.733,71
Grand Total
Region
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
the box office Expenditure
Turnover
Lombardia
21.984
4.208.485
122.215
83.660.624,03
102.239.071,14
106.874.593,56
Veneto
12.465
2.041.775
112.147
52.902.398,13
60.767.541,61
61.480.336,07
Lazio
19.367
2.926.669
77.631
50.743.486,70
55.706.430,18
57.651.773,29
Grand Total
53.816
9.176.909
311.993
187.306.508,86
218.713.042,93
226.006.702,92
The values expressed give some opportunities to reflect.
28
Expenditure at
Audience
The Turnover made in the Nord-ovest is five times higher than the value of the Isole, while Lombardia
has the same Turnover value compared to Centro value as a whole.
In terms of supply (Number of Shows), the differences between the various areas of the Country are
less evident, with fluctuations included between 12.3 thousands shows registered in the Isole and 36.4
thousand shows in the Centro.
Through the geographical view, Table 3 shows the weight of the different kinds within the macro-aggregate of theater activity.
The analysis of the theatre sector goes on with the review of every aggregate.
B1. Theatre
•
1. Number of Shows (Table 3)
85,511 theatre events account for more than half of the number of shows of the whole macro-aggregate of theatre (62.10%). Mainly the sector summarizes the results achieved by Prose Theatre.
The monthly trend (Table 11) shows that the highest number of shows was concentrated in March
(12,199); the lowest in September (2,449). Most of shows are organized during the usual theatrical season (from October to May).
•
Admissions in the Theatre Sector (14 million units) account for 63.97% of the whole macro-aggregate.
The highest attendance (Table 11) was registered in March (2.3 million); the lowest in September (248
thousands) with almost a concurrence of demand (admissions) and supply (number of shows).
•
3. Attendance (Table 3)
In absolute terms Attendance recorded were 287.5 thousands. In the Theatre Sector, this accounts for
36.06% of the value of the whole sector: this percentage is the second after Performing Arts.
The highest peak of Attendance (Table 11) is registered in July (42.9 thousand units); the lowest in April (14.4
thousands). The trend of Attendance does not match the one of Admissions: the value of Attendance is far more
pronounced in summer, characterized by a few important open-air events (attracting a wide audience).
•
4. Expenditure at the box office (Table 3)
The Expenditure at the Box Office is equal to 183.8 million Euros and accounts for 50.72% of the whole
macro-aggregate.
According to the analysis of the monthly distribution of the Expenditure at the Box Office (Table 11)
the highest value is registered in October (22.9 million Euros); the lowest in August (6.5 million
Euros). Higher values concerning the Expenditure at the Box Office were systematically registered in
autumn and winter.
The average entrance fee (Expenditure at the Box Office/Admissions) was equal to 13.06 Euros,
increasing if compared with 2014 (+4.23%).
29
•
5. Audience Expenditure (Table 3)
The total amount paid by the public to attend theatre shows is equal to 207.7 million Euros. The differential value in relation to the Expenditure at the Box Office is of 23.9 million Euros: that means that the
Audience Expenditure that is not the result of the purchase of tickets (shows, cloakroom, advance sales,
food and drinks, etc.) is equal to 13.93% of the total value of the indicator.
According to the analysis on the monthly trend (Table 11), the Audience Expenditure follows the same
trend as the Expenditure at the Box Office: the highest value is detected in autumn and winter, with a peak
in october (24 million); the lowest in August (7.7 million).
•
6. Turnover (Table 3)
The Prose Turnover is equal to 214.1 million Euros. Given an Audience Expenditure of 207.7 million Euros,
the revenues of the sector are equal to 97% of the amounts paid by spectators and only 3% is the result of
the money paid by third parties (sponsorships, public and private contributions, advertising contracts, etc.).
In absolute terms, these amounts are worth 6.4 million Euros.
The highest Turnover is registered in October (Table 11), equal to 24.6 million Euros; the lowest is in
August (8 million Euros).
B2. Opera
This sector is marked by the two-fold image that it offers during the months of normal theatre activities and in summer. Table 12 shows that while for the monthly trend (Number of shows) the values are
comparable to those of the standard theatrical seasons, July shows the highest indicators for Admissions,
Expenditure at the Box Office, Audience Expenditure and Turnover, on the occasion of the most important
open-air shows of the whole season.
•
The number of Opera shows (3,673 events) amounts to 2.67% of the whole macro-aggregate; this percentage is very low and far similar to the number of shows settled by Revue and musical (2.09%) and
Puppets and marionettes (1.96%). The poor weight represented by the number of Opera shows summerizes the difficulties of managing the Opera sector that, anyhow, even with a limited number of shows, has
a remarkable success considering the attendance, both in absolute terms and as a percentage value.
As for the Prose sector, the yearly distribution of the number of Opera shows is marked by the events
of the Theatrical season that, with a further summer peak in July. The highest value of the Number of
Shows (Table 12) is registered in October (426 events), the lowest in September (168 events).
•
The Opera sector with 2.2 million Admissions, ranks second in the Theatre sector. As to the percentage, Admissions in the Opera sector amount to 10.13% of the whole macro-aggregate.
According to the monthly trend, the number of Admissions (Table 12) is remarkably far from the similar value in the case of the Number of Shows. The Admissions are mainly concentrated in July (302.9 thousands) and August (293 thousands): that confirms the success of the events organized in open-air venues with a great capacity, where the Opera show is accompanied by the suggestions of the historic place
(we are mainly making reference to the Arena of Verona, and Terme di Caracalla).
30
•
The value of this indicator in the Opera sector is almost null (around 2 thousands units, equal to 0.28%
of the total): the occurrence of Opera shows for which no ticket is sold is of an exceptional character. The
highest Attendance is registered in September: 1,499 (Table 12).
•
Opera shows account for 25.57% of the total Expenditure at the Box Office detected in the theatre sector, equal to 92.7 million Euros.
The most relevant amounts for the purchase of tickets and season tickets (Table 12) are spent in July
(18.3 million Euros) and August (15.8 million Euros). As we have already explained, in this respect, the
Opera season is different from the other sectors of the Theatre where the highest Expenditure at the Box
Office is registered in autumn and winter.
The average entrance fee is equal to 41.59 Euros. Compared with previous year, this value is
decreasing by over 10%
•
In 2015 the Audience Expenditure was equal to 100.9 million Euros and was higher by 8.3 million Euros
than the Expenditure at the Box Office: as we know, such a differential value (8.20%) suggests that almost
the whole Audience Expenditure is the result of the amounts paid to buy tickets and season tickets.
In fact the Fondo unico per lo spettacolo – a Fund for the Entertainment Industry is particularly relevant for Opera shows; because of paying in of public funds, the amounts distributed through the FUS do
not fall within relevant statistical data for Siae.
In terms of territorial distribution (Table 43) the highest Audience Expenditure is registered in Veneto
(32.3 million Euros) and Lombardia (26.6 million Euros); Toscana is far following (10.7 million Euros).
•
The Turnover in this sector is equal to 105.6 million Euros. Given an Audience Expenditure of 100.9 million Euros, the amounts of non participants are equal to 4.7 million Euros. This value accounts for 4.42%
of the whole proceeds of the sector. Considering that important public and private contributions are paid
to the Opera sector, a share of these amounts, referred to 2015, have not been registered by organizers
yet – we remind readers that the last data items collected for this yearbook concern the values gathered
until the month of February 2016.
B3. Revue and Musical
The Revue and musical sector is still much dependant from the title of the show on the bill. In 2015 the
sector is substantially stable in relation to the offer (Number of shows, +4.63%) and to Audience
(Admissions +0.76%). On the other side, all economic indicators marked a heavy drop, decreasing by 16%.
•
In 2015 the shows of the Revue and musical were equal to 2,872. The trend of this sector follows the
normal season cycle of the theatre sector (Table 13).
The sector accounts for 2.09% of the total number of shows of the whole theatre sector.
31
•
1.3 million Admissions were registered in the sector; in terms of percentage weight, the Admissions of
the Revue and musical sector account for 5.75% of the whole macro-aggregate. The monthly trend follows
the standard trend of the theatrical season (Table 13).
•
As we already stated for the Opera sector, the spectators of Revue and Musical shows always purchase
a ticket. The occurrence of “free-entrance” shows is occasional: then, the value of Attendance is quite low.
The value of Attendance is equal to 9,482 units.
•
The public spent 26.2 million Euros to buy tickets and season tickets. The weight of this sector on the
whole sector is equal to 7.24%.
The average entrance fee is equal to 20.74 Euros, heavily decreasing if compared with previous year
(–17.3%).
•
88.95% of the Audience Expenditure, equal to 29.5 million Euros, is given by the Expenditure at the
Box Office and the remaining 11.05% by the money spent by the public.
•
The Turnover amounts to 29.9 million Euros.
The one of Revue and musical is a theatre genre suffering the consequences of the fact that Italy is full
of venues capable of hosting very demanding shows. Table 44 shows the concentration of the Turnover in
Lombardia (10.4 million Euros) and in Lazio (6.5 million Euros).
B4. Ballet
As usual, in June this sector was characterized by the staging of many events: 1,762 shows (Table 14)
most of which set up during the many year-end recitals of dance schools. Most of the shows were held in
Lombardia: 1,324 events (Table 45). During 2015, the Ballet sector indicators showed mied signals:
Number of shows (+12.55%) and Admissions (+2.30%) are increasing, while economic indicators show a
drop fluctuating between –3.80% (Turnover) and –5.87% (Audience expenditure).
•
8,366 shows were produced in this sector. In percentage terms, Ballet collects 6.08% of the total of
shows in the macro-aggregate.
•
The Admissions amount to 2 million and account for 9.52% of the total of the macro-aggregate
Theatre. In Ballet, almost 24% of Admissions is registered in June (Table 14).
32
•
In 2015 the Attendance value was of 37.9 thousand units, equal to 4.76% of the total value of the
macro-aggregate.
The most relevant concentration was registered in June with 17.5 thousand units (Table 14).
•
The amounts paid to buy tickets and season tickets are equal to 32.2 million Euros. The Expenditure
at the Box Office of the Ballet sector ranks third in the macro-aggregate of Theatre Activities, with a weight
of 8.89%.
According to the time analysis the amounts paid at the box office are concentrated in the months of
June (5.5 million Euros) and December (5.1 million Euros) (Table 14).
The average entrance fee is of 15.39 Euros, 7.68% less than 2014.
The highest Expenditure at the Box Office was registered in Lombardia: 7.4 million Euros (Table 45).
•
The Audience Expenditure amounts to 34.8 million Euros; 92.55% of it is given by the proceeds at the
box office and 7.45% by the other amounts paid by the public.
The highest values are found in June and December (Table 14).
•
The Turnover produced by the sector amounts to 36.8 million Euros and accounts for 8.44% of the total
of the macro-aggregate of Theatre. The driving region (Table 45) is Lombardia (9 million Euros).
B5. Puppets and Marionettes
The aggregate of Puppets and Marionettes shows the results of a traditional entertainment activity
mainly done by some historic families of puppeteers. The sector has ancient roots in some areas of the
territory (see Table 46), where a few but interesting structures – mostly permanent – still persist and present these shows on a continuous basis.
2015 was widely negative, for this sector. All economic indicators marked a decrease (–28% average),
and Admissions dropped by –6.07%.
•
The shows of Puppets and marionettes (2,693) account for 1.96% of all the theatre shows. The offer is
constant all along the year and follows the theatre season (Table 15).
•
The Admissions amount to 192 thousand units and follow the usual trend of the entertainment
offer (Table 15).
33
•
The Attendance amounts to 7,103, and account for 0.89% of all the macro-aggregate.
•
In this sector the Expenditure at the Box Office (1 million Euros) is the lowest of the whole macro-aggregate. The average entrance fee is 5.28 Euros; the lowest of the whole theatre sector.
•
The Audience Expenditure amounted to 1.12 million Euros. The differential value in relation to the
Expenditure at the Box Office (that’s to say the total amount paid by spectators not to purchase tickets or
season tickets) is of 111 thousands Euros, 9.87% of the whole Audience expenditure of theatre sector.
The highest Audience expenditure, as shown in Table 46, was registered in Sicilia (245 thousands Euros),
in Lazio (227 thousands Euros) and in Lombardia (167 thousands Euros).
•
The overall economic value of the sector is equal to 1.14 million Euros. In terms of weight, the sector of
Puppets and marionettes accounts for 0.26% of the whole Turnover of the Theatre sector.
In terms of territorial distribution (Table 46) this sector has the same poularity with all parts of Italy.
According to the monthly trend the Turnover (Table 15) follows the almost usual trend of the theatre activity.
B6. Performing Arts
The aggregate of Performing Arts is used to detect some particular activities that have such a complexity that they cannot fall within a genre: reference is not made to multi-genre shows since the different
kinds are easily recognizable in their different shows. Rather, it is the show in itself that acts as the container of different art expressions.
The proceeds of different recreational venues are also included.
Data items gathered during 2015 seem to show a mostly positive trend.
•
In 2015 there were 19,339 shows of Performing Arts. This sector ranks third in the macro-aggregate of
Theatre Activities, with a weight of 14.04%.
The highest number of shows, 1,972 (Table 16) was registered in July.
•
The Admissions amounted to 1.1 million.
As to the monthly trend (Table 16), the highest Admissions were recorded in December (153 thousands), the lowest in October (56 thousands). The highest Admissions (Table 47) were featured by
Toscana (192 thousands).
34
•
In the Performing Arts sector Attendance (440 thousand units) account for 55.17% of the total value of
the Theatre sector.
•
The Expenditure at the Box Office amounts to 12.3 million Euros, that is equal to 3.38% of the total of
the theatre sector. The average entrance fee is 11.55 Euros.
The highest value was registered in March, 1.7 million Euros (Table 16).
•
The amounts paid by the public (32.3 million Euros) to attend a show (paid both to purchase the ticket and to benefit from other services) are summarized under the Audience Expenditure; in this sector the
37.99% of the Audience expenditure is made by purchasing of tickets and season tickets and the 62.01%
is made by amounts paid for accessorial goods and services.
The highest Audience Expenditure (Table 47) is registered in Veneto, 9.1 million Euros; the region where
some of the most important recreational structures are and where many performing arts events are organized.
•
The Turnover of the Performing Arts is equal to 33.2 million Euros, and is the 7.63% of the macro-aggregate of Theatre.
According to the monthly trend the Turnover (Table 16) the highest peaks of profits are registered in
March (3.4 million Euros).
B7. Circus
Circus is the sector that in the last few years, under the pressure of the many novelties offered in internationally renowned circus shows, both in terms of artistic contents and choreographies, has registered
a deep change in the nature itself of the show.
In 2015 economic indicators featured a remarkable increase.
•
In 2015 the Circus produced 15,242 shows, accounting for 11.07% of the theatre sector. The offer of
shows (Table 17) was almost the same all along the year.
•
1.1 million Admissions (4.93% of the total of the theatre sector) were registered, with a high concentration in August. (Table 17).
•
All along the year, 13.120 units were registered, equal to 1.65% of the total of the theatre sector.
35
•
The value of the Expenditure at the Box Office is equal to 14.2 million Euros.
The average entrance fee (Expenditure at the Box Office/Admissions) is of 13.07 Euros.
•
The Audience Expenditure amounts to 14.5 million Euros. The difference value compared to the
Expenditure at the box office (334 thousands Euros) accounts for 2.30% of the Audience expenditure as
a whole.
The highest Audience expenditure (Table 17) was registered in August (3 million Euros).
•
With 14.8 million Euros of Turnover, the Circus makes 3.38% of the total revenue of the Theatre macroaggregate. The highest amounts (Table 48) are registered in Lombardia (7.3 million Euros).
36
Chapter 4. Concert Activities
Aggregate
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
15.625
3.223.418
48.571
47.279.475,11
50.206.523,46
55.244.649,53
18.975
9.522.592
1.187.522
286.988.481,79
344.328.347,83
355.486.546,16
4.966
594.983
113.900
9.570.923,75
12.171.978,77
13.136.558,14
39.566
13.340.993
1.349.993
343.838.880,65
406.706.850,06
423.867.753,83
Grand Total
Concert activities are characterized by the prevailing position of Pop Music Concerts (Table 4). In terms
of percentages of the Number of Shows, 47.96% of the Concert Activity is made by Pop Music Concerts,
34.49% by Classical Concerts, and 12.55% by Jazz Concerts. The analysis on the composition of aggregates according to the other indicators (Admissions, Attendance, Expenditure at the Box Office, Audience
Expenditure and Turnover) shows that the incidence of Pop Music Concerts is even more prominent, with
the highest relevance in the field of Attendance (87.97% of the whole macro-aggregate).
Table 49 shows the data collected in the different territorial areas. The summary of some values,
ordered by decreasing value of turnover, referred to every macro-area and to the first three regions with
the highest values is also given in the following session.
Macroarea
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
the box office expenditure
Turnover
a. Nord-Ovest
11.706
4.370.367
565.483
115.868.431,87
138.546.378,07
144.916.260,88
c. Centro
10.884
3.485.425
256.701
94.360.306,63
108.344.023,55
114.052.250,87
b. Nord-Est
9.561
3.014.027
398.111
84.091.541,52
99.892.184,20
102.049.180,85
d. Sud
4.682
1.616.305
103.802
32.845.565,45
38.451.388,22
40.509.029,24
e. Isole
2.733
854.869
25.896
16.673.035,18
21.472.876,02
22.341.031,99
39.566
13.340.993
1.349.993
343.838.880,65
406.706.850,06
423.867.753,83
Grand Total
Region
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
Lombardia
7.394
3.057.120
404.581
79.753.783,55
96.445.268,19
100.501.759,25
Lazio
4.287
1.757.143
105.848
51.696.485,25
58.228.109,53
62.359.796,35
Emilia-Romagna
3.856
1.317.778
189.669
41.725.083,28
49.209.285,05
49.811.042,90
15.337
6.132.041
700.098
173.175.352,08
203.882.662,77
212.672.598,50
Grand Total
The summary data shows the remarkable difference of the size of northern and central areas in relation to the values of the Sud and Isole. By presenting the highest regional values, we prove that the
Turnover of the concerts held in the first three ranking Regions (212.7 million Euros) accounts for the half
of the amount recorded in the national territory as a whole.
38
In relation to 2014, the sector of Concerts marked (during 2015) a generalized increase (Tables 95-100)
in all indicators but Attendance (–3.08%): the Number of shows, 7.73%; Admissions, +15.40%;
Expenditure at the Box Office, +24.50%; Audience expenditure, +24.39%; Turnover, +22.56%.
•
The sector has registered 15,625 Shows. The offer of Classical concerts (Number of Shows) follows an
almost homogeneous trend all along the year (Table 18). The highest values are registered in May (1,523
events); the lowest one in January (1.054).
•
The aggregate has reached 3.2 million Admissions, accounting for 24.16% of the whole sector. The
Admissions (Table 18) show a prominent decrease in summer.
The regions with the highest number of Admissions (Table 50) are Lombardia (716 thousands) and
Lazio (446 thousands).
•
48.6 thousand Attendance units were registered, accounting for 3.60% of the total of the sector. The
highest concentration (Table 18) is registered in August (14.2 thousand units).
•
The Expenditure at the Box Office amounts to 47.3 million Euros.
The average entrance fee (Expenditure at the Box Office/Admissions) is 14.67 Euros.
The highest monthly value (Table 18) is registered in June (6.5 million Euros).
•
The total amount paid by the public is 50.2 million Euros. Given the Expenditure at the Box Office,
94.17% of the Audience Expenditure is composed by the money paid to purchase tickets and season tickets, 5.83% by other amounts paid by the public.
The highest Audience Expenditure (Table 50) is registered in Lazio (9.7 million Euros) and Lombardia
(10.8 million Euros).
•
The Turnover is equal to 55.2 million Euros, accounting for 13.03% of the total of the macro-aggregate. The highest Turnover (Table 18) was registered in June (6.9 million Euros). By calculating the differential between the Turnover and the Audience Expenditure, we notice that 9.12% of the proceeds in
this sector comes from non participants (sponsorships, advertisements, public and private contributions, etc.).
39
The one of Pop Music Concerts is the sector that shows the highest values of the macro-aggregate of
Concerts.
The sector depends from the offer of shows made by successful artists and for that reason it does not
suffer the consequences of particular seasonal fluctuations. It is clear that the most appealing concerts
need adequate structures – mainly open-area venues – used mainly in summer.
•
18,975 pop music shows were registered.
According to the monthly trend (Table 19) the highest number of shows is registered in July with
2,563 concerts.
•
With 9.5 million Admissions this sector accounts for 71.38% of the value of the whole macro-aggregate.
The highest concentration of Admissions (Table 19) is registered in July (2 millions). According to territorial distribution (Table 51), the highest value of Admissions is registered in Lombardia (2,2 millions).
•
The Attendance value is quite a remarkable piece of data for Pop Music concerts: the organization of
many “free-admission” shows, mainly in summer, pushes the indicator beyond 1.2 million units. In terms
of percentage, the Attendance indicator accounts for 87.97% of the whole Concerts sector.
The highest monthly value (Table 19) were registered in July (310 thousand units).
•
The Expenditure at the Box Office of Pop Music Concerts is definitely high (287 million Euros) and represents one of the aggregates with the highest absolute value.
The highest concentration of the Expenditure at the Box Office was registered in July (Table 19), with profits averaging 65.4 million Euros. The region with the highest level of Expenditure at the Box Office (Table 51)
is Lombardia (67.3 million Euros). The average entrance fee of pop music concerts is 30.14 Euros (+4.65%
in relation to previous year).
•
Even the Audience Expenditure is quite high (344.3 million Euros, accounting for 84.66% of the whole
macro-aggregate). 83.35% of the indicator is given by the Expenditure at the Box Office and the remaining 16.65% by the other services paid by the public.
•
The value of Pop Music Concerts is 355.5 million Euros and accounts for 83.87% of the total of the sector.
The highest values (Table 19) were registered in July (80.7 million Euros). The region with the highest
(Table 51) value is Lombardia, with 84 million Euros. Nord-ovest as a whole had a turnover of more than
122.8 million Euros.
40
The sector of Jazz Music Concerts is the one that shows the lowest values of the macro-aggregate of
Concert activities (Table 4).
•
4,966 Jazz Music Concerts were held during 2015. The monthly trend of the shows (Table 20) follows a
fluctuating trend with a peak in July (687 events), to coincide with important summer shows.
The region with the highest number of Jazz music shows (Table 52) is Lombardia with 939 events.
•
Admissions amounted to 595 thousand units, accounting to 4.46% of the macro-aggregate.
The highest number of Admissions was registered in July with 102.8 thousand units (Table 20).
•
The Attendance value for Jazz Music Concerts (113.9 thousands) accounts for 8.44% of the whole
sector. The highest concentration of Attendance (Table 20) is registered in August with 25,072 units.
•
The Expenditure at the Box Office in this sector amounts to 9.6 million Euros: the average entrance fee
is 16.09 Euros.
The Expenditure at the Box Office follows the trend of the Admissions and marks a clear peak (2,3 million Euros) in July (Table 20).
•
This indicator amounts to 12.2 million Euros. The difference with the Expenditure at the Box Office (2.6
million Euros) shows that 78.63% of the Audience Expenditure is given by the proceeds deriving from the
sale of tickets and season tickets and 21.37% by the other amounts paid by the public.
•
The Turnover in this sector amounts to 13.1 million Euros. Jazz accounts for 3.10% of the total proceeds
of the macro-aggregate of Concerts.
From the territorial viewpoint (Table 52), the highest proceeds are registered in Lombardia (3.1 million
Euros), Umbria (2.3 million Euros) and Lazio (1.2 million Euros).
The highest Turnover value was registered in July (3.2 million Euros) (Table 20).
41
Chapter 5. Sports Activities
Aggregate
D1. Soccer
Number
of Shows
Admissions
at
Audience
Attendance Expenditure
Turnover
110.781
22.084.712
58.012
297.468.866,78
703.920.335,38
1.983.481.939,04
D2. Team sports
other than soccer
13.050
3.709.216
20.776
36.813.918,74
52.354.780,35
240.512.965,00
D3. Individual sports
7.469
1.336.878
27.687
41.053.703,50
123.846.328,39
211.047.730,81
D4. Other sports
9.893
1.173.502
52.999
11.712.639,25
31.966.636,86
70.841.002,05
141.193
28.304.308
159.474
387.049.128,27
Grand Total
912.088.080,98 2.505.883.636,90
Among the various entertainment activities, the sports sector (Table 1) is the one that produces the
highest Turnover: 2,506 million Euros. This value, however, does not include all the proceeds from Sports
Activities, because it could be that some important contracts (sponsorships, advertisements and the
transfer of TV rights) were not registered at the time of publishing this yearbook since the relative
amounts have not been received by SIAE yet.
39.50% of the whole Turnover of the economic sector of the entertainment industry is produced by
Sports Activities (Table 2).
Table 53 shows the trend of sports in different geographical areas. The summary of some values,
ordered by decreasing value of turnover, referred to every macro-area and to the first three regions with
the highest values is also given in the following session.
Macroarea
Number
of Shows
Admissions
at
the box office
Turnover
a. Nord-Ovest
57.499
9.753.638
39.214
152.952.383,81
471.837.604,01
1.205.523.502,06
c. Centro
44.210
7.708.332
13.542
112.459.969,27
214.295.769,00
529.672.504,95
b. Nord-Est
29.896
5.530.119
71.930
67.936.460,63
126.457.042,66
503.863.061,68
d. Sud
7.016
3.823.663
18.254
39.360.409,62
65.831.718,60
169.209.808,57
e. Isole
2.572
1.488.556
16.534
14.339.904,94
33.665.946,71
97.614.759,64
141.193
28.304.308
159.474
387.049.128,27
Grand Total
Region
Number
of Shows
Admissions
at
the box office
912.088.080,98 2.505.883.636,90
Audience
expenditure
Turnover
Lombardia
37.102
5.535.650
13.420
80.147.412,97
181.484.771,54
628.886.309,48
Piemonte
18.045
2.905.819
25.574
60.848.448,85
230.773.941,80
461.016.975,38
2.529
2.909.956
2.113
66.114.215,95
130.223.738,21
281.937.771,92
57.676
11.351.425
41.107
207.110.077,77
Lazio
Grand Total
Table 5 shows the values of the four aggregates making up the sector.
44
Audience
expenditure
542.482.451,55 1.371.841.056,78
D1. Soccer
Soccer is the aggregate (Table 1) where most of the Turnover of the entertainment sector is concentrated: in 2015 this sector accounted for 79.15% of the total Turnover in the sport aggregate.
•
111 thousand soccer shows were held: that is, 78.46% of the total value of the macro-aggregate.
According to the monthly distribution (Table 21) the highest concentration of the Number of Shows
is registered during the regular soccer season (from September to May) with a large drop during summer months.
•
22.1 million Admissions are registered in this sector. The weight on the total of Admissions of the
macro-aggregate is equal to 78.03%.
The monthly trend (Table 21) of this indicator follows the trends of the Number of Shows, marked by a
drop in summer.
•
This indicator is not very relevant in the field of soccer: on aggregate, 58 thousand people were registered – mainly ascribable to minor soccer leagues.
•
The Expenditure at the Box Office amounts to 297.5 million Euros. This value ranks second among the
entertainment aggregates (Table 1), after Cinema.
The highest Expenditure at the Box Office is registered in July, August and September (Table 21) when
the most of season tickets relative to the next season are sold.
The average entrance fee is 13.47 Euros.
•
In Soccer the Audience Expenditure amounts to 703.9 million Euros, equal to 77.18% of the total value
of the Sports macro-aggregate.
The region with the highest Audience Expenditure (Table 54) is Piemonte (222.9 million Euros), followed by Lazio (112 million Euros) and Lombardia (87.6 million Euros).
•
The Turnover, amounting to 1,983.5 million Euros, is the highest among the aggregates of the entertainment industry.
The differential between the Turnover and the Audience Expenditure is equal to 1,279.6 million Euros.
The value sums up all the proceeds from sponsorships, transfer of TV rights, advertisement, etc. and
accounts for 64.51% of the sector incomes.
According to the monthly trend (Table 21) the highest amounts are registered in January, July and
October.
45
D2. Team sports other than soccer
Please refer to the table in the introduction for the breakdown of all the sports included in this aggregate.
In terms of Turnover, this sector accounts for 9.60% of the total amount of the macro-aggregate
(Table 5).
•
Team sports other than soccer have produced 13.050 shows.
The monthly trend (Table 22) shows very low values during the time period June-Seprember.
•
Admissions amount to 3.7 millions. This value is the second (after soccer) in the macro-aggregate,
accounting for 13.10% of the total.
The most relevant aspect of the monthly trend as to Admissions (Table 22) is the drop registered in
summer.
•
The value of this indicator accounts for 20.776 units (equal to 13.03% of the total value of the macroaggregate). The monthly Attendance peak (Table 22) is registered in April (3,866 units)
•
The Expenditure at the Box Office, equal to 36.8 million Euros, accounts for 9.51% of the value of the
macro-aggregate.
The highest monthly value (Table 22) is registered in September (6.1 million Euros), when most of the
season tickets for the basketball and volleyball championship are sold.
•
The Audience Expenditure amounts to 52.4 million Euros. This indicator accounts for 5.74% of the total
value of the macro-aggregate.
The monthly trend of the Audience Expenditure (Table 22) confirms the tendency of the Expenditure at
the Box Office.
According to the territorial analysis (Table 55) the highest values of Audience Expenditure are registered in Lombardia (14.1 million Euros); followed by Emilia-Romagna (9.6 million Euros) and Veneto (5.3
million Euros).
•
The Turnover of this sector amounts to 240.5 million Euros.
The differential between the Turnover and the Audience Expenditure is equal to 188.2 million Euros:
the value sums up all the proceeds from sponsorships, transfer of TV rights, advertisement, public and
private contributions etc.
The monthly trend (Table 22) shows a peak in January, 36.6 million Euros.
46
D3. Individual sports
Please refer to the table in the introduction for the exact composition of this aggregate.
•
7,469 shows were registered in 2015.
The monthly trend (Table 23) shows quite a homogeneous distribution all along the year.
•
Admissions were in the number of 1.3 millions, accounting for 4.72% of the total value of the macroaggregate.
The highest values of the indicator were registered in May and September (Table 23).
•
The value amounts to 27.687 units. Attendance units account for 17.36% of the total of the macroaggregate. A high concentration, 11 thousand units, is registered in the month of June (Table 23).
•
The Expenditure at the Box Office amounts to 41.1 million Euros, equal to 10.61% of the total value of
the macro-aggregate.
According to the monthly analysis (Table 23) the highest values of Expenditure at the Box Office are
registered in May (14.3 million Euros) and in September (15.8 million Euros).
The average entrance fee is 30.71 Euros. This is the highest value among the sports sector ones.
•
The Audience Expenditure, amounting to 123.8 million Euros, is the second in the macro-aggregate; in
terms of percentage, it accounts for 13.58% of the total.
The monthly trend (Table 23) shows a not homogeneous trend, linked to some important sports
events, showing a peak in September, 37 million Euros.
•
The Turnover, amounting to 211 million Euros, accounts for 8.42% of the value of the whole macroaggregate.
The differential value between the Turnover and the Audience Expenditure amounts to 87.2 million
Euros; as we all know, mainly this value sums up the proceeds from sponsorships, advertising contracts,
and TV rights.
The monthly trend (Table 23) is not constant: the highest values are registered in May, 45.5 million
Euros and in September, 44.5 million Euros.
47
D4. Other sports
For a clear explanation of the kind of shows included in this aggregate please refer to the table in the
introduction.
•
This sector has produced 9.893 shows, accounting for 7.01% of the total value of the macro-aggregate.
The number of shows all along the year (Table 24) is rather homogeneous.
•
Admissions stand at 1,2 millions, quite a limited amount, accounting for only 4.15% of the value of the
macro-aggregate.
The highest number of Admissions was registered (Table 57) in Trentino Alto Adige (218.4 thousand
units) followed by Emilia-Romagna (190 thousands) and Lombardia (173.1 thousands).
•
On aggregate, 52.999 attendance units were registered. In the sector Other Sports, the weight of
Attendance accounts for 33.23% of the total.
•
The Expenditure at the Box Office of the aggregate amounts to 11.7 million Euros.
According to the monthly trend (Table 24) the highest values are registered in November (1.7 million
Euros). The region with the highest Expenditure at the Box Office (Table 57) is Trentino Alto Adige (2.7 million Euros).
•
The registered value of 32 million Euros, accounts for 3.50% of the value of the macro-aggregate.
For the Audience Expenditure, the time distribution (Table 24) shows the highest value in January, 4.8
million Euros.
•
In 2015 the Turnover amounted to 70.8 million Euros.
By calculating the differential between the Turnover and the Audience Expenditure, equal to 38.9 million Euros, we noticed the absolute prevalence of the proceeds from non participants (sponsorships,
advertisements, TV shooting, etc.).
The monthly distribution (Table 24), has a peak in January, 10 million Euros.
The region with the far highest value in this sector (Table 57) is Lombardia, with 19.9 million Euros of
Turnover.
48
Chapter 6. Dance Activities and Concertinos
Aggregate
E1. Dance
E2. Concertinos
Grand Total
Number
of Shows
Admissions
at
the box office
Audience
Expenditure
Turnover
357.869
27.410.819
21.730.662
266.068.040,89
753.086.586,21
764.966.879,72
411.837
537.720
26.072.143
6.322.265,00
325.994.918,57
328.363.676,35
769.706
27.948.539
47.802.805
272.390.305,89 1.079.081.504,78 1.093.330.556,07
In terms of Attendance and Audience Expenditure, the Dance and Concertinos Activity ranks first; in
terms of the Number of Shows and Admissions, it ranks second after Cinema. With regards to the Turnover
it shows the second highest value after Sports.
In this sector, the indicators of the Admissions and the Expenditure at the Box Office are not tools to
measure the flow of spectators and their expenditure exactly, because it may happen that no ticket is foreseen for these kinds of shows. Instead, the indicators of the Attendance and the Audience Expenditure,
given the absence of entrance tickets, help defining the real size of this macro-aggregate.
Table 58 shows the trend of the values of the macro-aggregate in different territorial areas: the most
important data items are summarized in the following table, ordered by decreasing value of turnover.
Macroarea
Number
of Shows
Admissions
at
the box office
Audience
expenditure
Turnover
a. Nord-Ovest
241.902
9.698.579
13.466.151
89.590.669,97
311.914.598,17
315.981.880,30
b. Nord-Est
180.653
6.917.066
12.452.857
67.180.811,21
255.273.535,00
257.872.706,31
c. Centro
177.752
6.912.835
9.780.991
70.364.493,60
230.895.775,78
235.687.463,74
d. Sud
106.836
2.454.024
6.639.036
26.971.757,27
183.084.767,56
184.432.802,33
e. Isole
62.563
1.966.035
5.463.770
18.282.573,84
97.912.828,27
99.355.703,39
769.706
27.948.539
47.802.805
Admissions
Attendance
Expenditure at
the box office
Audience
expenditure
Grand Total
Region
Lombardia
Number
of Shows
272.390.305,89 1.079.081.504,78 1.093.330.556,07
Turnover
140.754
6.422.526
6.981.917
59.348.711,93
193.221.195,28
195.276.819,00
Emilia-Romagna
76.777
3.853.158
4.569.728
37.376.778,64
107.447.698,42
108.662.558,80
Veneto
63.220
2.336.496
4.721.105
22.668.628,07
98.929.000,68
99.798.200,47
280.751
12.612.180
16.272.750
119.394.118,64
399.597.894,38
403.737.578,27
Grand Total
Table 6 shows the composition of the macro-aggregate and its two components: it is crystal clear that
while the Number of Shows is divided almost equally between Dance (46.49%) and Concertinos (53.51%),
with regards to the Audience Expenditure (69.79% compared with 30.21%) and Turnover (69.97% compared
with 30.03%) Dance shows remarkable results.
Given the fact that entrance tickets to Concertinos are seldom issued, the Admissions and the
Expenditure at the Box Office are registered almost exclusively for Dance (more than 98% of the total).
48
E1. Dance
This sector includes the values of dancing performances with live and/or recorded music.
•
In 2015, 357,869 dance shows were registered. According to the monthly distribution of the activity
(Table 25) the offer of shows is almost constant all along the year, with a slight prevalence in December
(37,112 events).
•
Even if the issue of entrance tickets is not the only way to access dance venues, Admissions in 2015
amounted to 27.4 millions: this value ranks second after the one of Cinema.
The monthly trend (Table 25) is quite constant all along the year. The territorial distribution (Table 59)
shows that the region with the highest Admission ticked issued value is Lombardia (6.3 million Euros);
followed by Emilia-Romagna (3.8 million Euros), and Piemonte (2.6 million Euros).
•
21.7 million Attendance units have been registered: it is the second highest value after Concertinos.
According to the time analysis (Table 25) the highest attendance is registered in summer: clearly, free
admission and non-mandatory drinks are the selection criteria generally used by summer discotheques.
•
The Expenditure at the Box Office amounts to 266.1 million Euros and the monthly distribution shows
(Table 25) a peak in December, 35.8 million Euros, ascribable to dance performance of the year end.
•
The Audience Expenditure – 753.1 million Euros – is around 3 times higher than the Expenditure at the
Box Office. The differential, equal to 487 million Euros, is ascribable to the amounts paid by spectators
for other services during the show – mainly: drinks, the cloakroom service and table reservations.
The territorial distribution (Table 59) shows that the region with the highest Audience Expenditure is
Lombardia (142.3 million Euros); followed by Emilia-Romagna (81.4 million Euros), and Puglia (75.1 million Euros).
The Audience Expenditure (Table 25) has the highest value in December (101.7 million Euros).
•
The Turnover in the sector of Dance – 765 million Euros – is not so far from the value of the Audience
Expenditure: as we all now, that means that the proceeds from the Audience Expenditure mainly make up
this sector.
49
E2. Concertinos
This aggregate is composed of the entertainment data collected when the music performance has got
an accessorial character and does not play any particular appealing function in relation to clients – otherwise, the activity would fall under the “concerts” section.
Because of their nature, entrance tickets are seldom issued in the case of Concertinos, otherwise a
concert activity should be assessed as to this aspect too: therefore, the indicators of the Admissions and
the Expenditure at the Box Office are scarcely meaningful.
•
411,837 shows were registered during the year.
The monthly analysis (Table 26) shows a trend between 48,697 shows in July and 26,092 in September:
quite a limited fluctuation.
•
This indicator is not meaningful in this aggregate.
•
26.1 million attendance units were registered in this sector: the highest value in the Entertainment
industry.
According to the monthly analysis (Table 26) the highest values are registered in July and August.
•
This indicator is not meaningful in this aggregate.
•
The Audience Expenditure, amounting to 326 million Euros, is mainly made of the amounts paid by
spectators to have food and drink during the music performance.
The monthly distribution of the Audience Expenditure confirms the trend of the Attendance with summer peaks in July and August (Table 26).
The highest values (Table 60) are registered in Lombardia (51 million Euros), Veneto (41.6 million
Euros) and Sicilia (34.4 million Euros).
•
The Turnover amounts to 328.4 million Euros. The differential between the Turnover and the Audience
Expenditure is quite low (1.8 millon Euros): as already noticed for the Dance aggregate, in Concertinos too
almost all the proceeds come from the money spent by the public.
50
Chapter 7. Touring Amusement Activities
Aggregate
F1. Touring Amusement
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
6.005
305.821
192.095
3.839.113,68
12.571.732,59
12.595.037,19
F2. Amusement parks
16.655
14.968.344
861.083
232.193.007,20
345.529.754,80
347.638.673,91
Grand Total
22.660
15.274.165
1.053.178
236.032.120,88
358.101.487,39
360.233.711,10
This Macro-aggregate shows the data of all the amusement activities, touring shows included, or the
arcades and machines inside amusement parks (aqua and theme parks).
The distribution over the two aggregates (F1-Touring amusement and F2-Amusement and Leisure
Parks) is not always immediately perceivable: i.e. fixed amusement arcades located in areas where a price
is paid when playing each game are listed among F1 activities; the same amusement arcades located in a
limited area to which the public may have access only upon paying an entrance ticket, are listed among
F2 activities; another recurring hypothesis is the payment of a fee both to access a limited area and to
play the different games of the arcade itself. In this case the proceeds will go to the F1 or F2 according to
the service they entitle to.
Table 7 shows the composition of the macro-aggregate and its two components: according to the
Number of Shows, Amusement and Leisure Parks account for 73.50% of the total; while in terms of
Turnover, the weight of Amusement Parks stands at 96.50% of the total of the sector.
The territorial distribution of Touring Amusement is shown in Table 61. The summary of some values,
ordered by decreasing value of turnover, referred to the macro-areas and to the regions is also given in
the following session.
Macroarea
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
b. Nord-Est
5.859
6.829.365
364.142
139.928.337,37
217.716.830,45
219.089.095,70
a. Nord-Ovest
4.891
3.685.105
247.014
34.820.663,64
51.048.963,27
51.374.472,77
c. Centro
5.592
2.405.316
210.381
33.395.929,24
49.429.595,46
49.669.999,62
d. Sud
4.684
1.601.017
147.845
16.694.754,73
23.274.017,23
23.449.227,33
e. Isole
1.634
753.362
83.796
11.192.435,90
16.632.080,98
16.650.915,68
22.660
15.274.165
1.053.178
236.032.120,88
358.101.487,39
360.233.711,10
Grand Total
Region
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
Veneto
2.229
3.749.680
77.376
92.422.954,51
141.012.080,55
141.321.347,13
Emilia-Romagna
3.409
2.960.727
285.766
45.646.501,35
74.717.424,49
75.780.423,16
Lazio
3.148
1.887.503
83.690
28.862.436,27
38.726.176,93
38.949.749,37
Grand Total
8.786
8.597.910
446.832
166.931.892,13
254.455.681,97
256.051.519,66
The prevalence of data registered in the Nord-est is clear; here the most important Italian amusement
parks are found.
54
F1. Touring amusement
Entrance tickets are more and more becoming the common way to enter any single amusement activity. Since a few years ago, the amounts paid by users were usually expressed as daily total revenue: this
did not make easy the timing analysis of the access data.
•
In 2015, 6,005 shows were registered. According to the monthly trend (Table 27) the highest concentration is registered in July and August.
•
305.8 thousand admissions were registered last year. According to the monthly trend (Table 27) this is
mainly a summer activity.
The highest number of Admissions, 114.6 thousands, is registered in Lombardia (Table 62).
•
All along the year, 192.1 thousand units were registered; this value accounts for 18.24% of the macroaggregate.
The months with the highest attendance (Table 27) are July and August.
•
The Expenditure at the Box Office amounts to 3.8 million Euros and follows the same trend as the
Admissions.
•
The Audience Expenditure amounts to 12.6 million Euros. The territorial distribution (Table 62) shows
quite a not homogeneous distribution all along Italy.
•
The Turnover, equal to 12.6 million Euros, is not far from the value of the Audience Expenditure, showing that the sector takes its proceeds almost exclusively from the amounts paid by users.
Touring amusement accounts for 3.50% of the total Turnover of the macro-aggregate.
55
F2. Amusement parks
In this sector, the values of the Admissions and Expenditure at the Box Office are remarkable.
•
Shows stand at 16,655 events. According to the monthly distribution (Table 28) the best results are
achieved in summer.
•
Admissions amounted to 15 millions. Also in this case, the monthly distribution (Table 28) shows the
excellent results achieved in summer.
•
861.1 thousands users have been registered. The highest attendance is registered in June, July, August
(Table 28). According to the territorial distribution, the highest values are recorded in the Nord-est: 334
thousand units (Table 63).
•
The Expenditure at the Box Office amounts to 232.2 million Euros with the usual peak in summer (Table
28). The highest values (Table 63) are registered in Veneto (92.1 million Euros), Emilia-Romagna (44.7 million Euros) and Lazio (28.8 million Euros).
•
The proceeds registered under the Audience Expenditure, equal to 345.5 million Euros, are much
important and express one of the highest values among the aggregate of entertainment. The differential
between the Audience Expenditure and the Expenditure at the Box Office, 113.3 millon Euros, highlights
that no ticket is required to access many venues (this conclusion is corroborated by the high number of
Attendance units) and that many other payble services are provided by organizers.
•
As for the other indicator, the Turnover, equal to 347.6 million Euros, has its highest peak in summer
(Table 28); the poor differential amount between the Turnover and the Audience Expenditure (2.1 million
Euros approximately) proves the absence of supply by third parties.
56
Chapter 8. Fairs and Exhibitions
Aggregate
G1. Fairs
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
4.726
12.856.630
177.514
68.538.005,28
477.147.649,17
481.821.992,76
G2. Exhibitions
52.901
13.054.473
126.050
95.792.800,23
108.862.795,44
115.541.525,82
Grand Total
57.627
25.911.103
303.564
164.330.805,51
586.010.444,61
597.363.518,58
This sector summarizes the values gathered on the occasion of cultural profit-making shows and exhibitions. Visits to museums do not fall under this survey since they are outside Siae’s competence.
Table 64 shows the distribution of values by geographical area – ordered by decreasing value of
turnover and summarized in the following schedule:
Macroarea
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
a. Nord-Ovest
24.028
10.600.602
61.311
65.410.741,45
336.950.322,79
341.494.416,63
b. Nord-Est
14.947
7.657.890
198.469
52.703.336,67
178.070.517,85
182.615.037,83
c. Centro
12.767
5.237.007
22.507
36.788.891,06
51.170.546,19
52.867.449,00
d. Sud
3.357
1.660.935
1.804
6.466.206,10
15.520.039,02
15.919.415,86
e. Isole
2.528
754.669
19.473
2.961.630,23
4.299.018,76
4.467.199,26
57.627
25.911.103
303.564
164.330.805,51
586.010.444,61
597.363.518,58
Grand Total
Region
Lombardia
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
15.128
7.996.932
34.519
50.934.923,37
318.796.029,19
321.459.175,77
Veneto
8.142
3.657.075
13.867
31.281.210,71
94.122.528,38
97.468.023,52
Emilia-Romagna
4.482
3.080.931
180.008
17.410.798,17
65.481.083,17
66.031.400,97
27.752
14.734.938
228.394
99.626.932,25
478.399.640,74
484.958.600,26
Grand Total
The territorial analysis shows the deep fracture between the different areas: first, composed by NordOvest and Nord-est, with remarkably high values; followed by the Centro; and then the lowest values of
the Sud and the Isole. The territorial distribution of the values of indicators is considerably affected by the
presence of permanent facilities where the most important national fairs are held.
58
G1. Fairs
This sector summarizes the values gathered on the occasion of profit-making and promotional events.
•
Given the diffilcuties about stabling events in this sector, the number of shows registered last year is
clearly poor: 4,726.
According to time distribution (Table 29), the highest number of fairs tooked place in October (571
events). This sector is characterised by a considerable fall during summer.
Emilia-Romagna (Table 65) registered the highest number of shows, 909 events.
•
Admissions amounted to 12.9 millions. Peak values are registered in Spring and Autumn (Table 29).
Nord-est has the highest value, 5.5 million participants (Table 65).
•
177.514 units are registered in the sector; as you can see, the numbers regarding this indicator are not
very relevant.
•
The Expenditure at the Box Office amounts to 68.5 million Euros. The highest value was registered in
November (12.3 million Euros) (Table 29).
•
In 2015 the Audience Expenditure amounted to 477.1 million Euros.
The difference between Audience expenditure and Expenditure at the box office is worth 408.6 million
Euros. This value, accounting for 85.64% of the Audience expenditure, especially shows proceeds coming
from landing fair stands. The region with the highest value (Table 65) is Lombardia (288.7 million Euros),
followed by Veneto (72.8 million Euros) and Emilia-Romagna (58.3 million Euros). The month with the
highest expenditure (Table 29) is January, 152.3 million Euros.
•
The total of the aggregate of Fairs amounts to 481.8 million Euros.
In terms of territorial distribution, incomes produced by the first three regions – Lombardia, Veneto
and Emilia-Romagna – account for more than 87% of national turnover in this sector (Table 65).
59
G2. Exhibitions
This sector shows most relevant values on the occasion of cultural events.
•
The shows registered in 2015 are in the number of 52,901 events. The monthly trend (Table 30) shows
a peak in May (5.486 events). The number of shows is quite homogeneous all over the year.
Lombardia (Table 66) registered the highest number of shows, 14,219 events.
•
Admissions amounted to 13.1 millions. Peak values are registered in Spring and Autumn (Table 30).
Nord-ovest has the highest value, more than 5 million participants (Table 66).
•
126,050 units are registered in the sector.
Emilia-Romagna (Table 66) features the most remarkable value: 37.990 participants.
•
The Expenditure at the Box Office amounts to 95.8 million Euros. The highest value was registered in
May (11.1 million Euros) (Table 30). The highest weight for this indicator was registered in Lombardia: 28.3
millon Euros (Table 66).
•
In 2015 the Audience Expenditure amounted to 108.9 million Euros.
The difference between Audience expenditure and Expenditure at the box office is worth 13.1 million
Euros, accounting for 12.01% of the total. This value is much lower than the one gathered in Fairs field.
The highest Audience expenditure was registered in Nord-ovest, 40.1 million Euros (Table 66).
•
The total of the aggregate of Exhibitions amounts to 115.5 million Euros.
Regional analysis (Table 66), shows the poor incomes produced in Sud and Isole (less more than 10
millon Euros in total) compared to proceeds featured by Nord and Centro (almost 105 million Euros).
As to the turnover, the first three regions (Lombardia, Veneto and Lazio) account for more than 60% of
national turnover in this sector.
60
Chapter 9. Multi-genres Activities
Aggregate
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
H1. Open-air shows
50.716
1.665.345
15.623.231
13.571.579,37
138.972.059,83
155.111.408,82
Grand Total
50.716
1.665.345
15.623.231
13.571.579,37
138.972.059,83
155.111.408,82
The macro-aggregate of the Multi-genre activities includes the data referred to Open-air shows only.
The Open-air shows (Table 31), included in this macro-aggregate, are the shows held in open-air areas
– usually “square fairs” – marked by a plurality of shows uninterruptedly occurring one after the other.
Admission tickets are not always issued for these kinds of shows: then the values of the Admissions and
the Expenditure at the Box Office are not worth of mention.
Table 67 shows the results of the territorial survey.
The summary of these values is shown in the following table (ordered by decreasing value of Turnover):
Macroarea
Admissions
Attendance
Expenditure at
Audience
Turnover
b. Nord-Est
19.371
444.491
7.268.255
3.154.705,77
58.533.412,52
64.035.115,39
c. Centro
11.968
901.067
3.492.432
7.617.528,52
38.013.793,39
44.188.294,94
a. Nord-Ovest
16.251
274.702
3.803.069
2.413.002,98
35.999.144,50
38.855.492,82
d. Sud
2.977
29.296
969.079
171.452,50
5.489.422,79
6.911.257,87
149
15.489
90.396
214.889,60
936.286,63
1.121.247,80
50.716
1.665.345
15.623.231
13.571.579,37
138.972.059,83
155.111.408,82
e. Isole
Grand Total
Region
Veneto
Lombardia
Toscana
Grand Total
62
Number
of Shows
Number
of Shows
Admissions
Attendance
Expenditure at
Audience
Turnover
7.797
117.860
2.350.622
644.656,70
23.209.801,26
25.155.639,41
10.523
137.158
2.424.538
895.950,50
21.730.909,05
23.166.862,00
4.023
491.437
804.620
4.345.921,02
14.529.097,23
15.805.937,14
22.343
746.455
5.579.780
5.886.528,22
59.469.807,54
64.128.438,55
Chapter 9. Multi-genres Activities
H1. Open-air shows
•
In 2015, 50,716 Open-air shows were registered. The monthly distribution shows a strong peak in summer.
•
This indicator is not meaningful in this aggregate: 1.7 million Admissions have been registered.
•
In 2015, 15.6 million Attendance units were registered. This sector, as shown in Table 1, ranks third after
Dance and Concertinos.
The highest Attendance is registered in summer.
•
This value amounts to 13.6 million Euros in this sector. The highest Expenditure at the Box Office is registered in July (3 million Euros).
•
The Audience Expenditure of Open-air shows amounts to 139 million Euros.
According to the monthly distribution the highest values are registered in summer.
•
The Turnover amounts to 155.1 million Euros. As for the previous indicator, the most meaningful data
items are registered in summer.
In terms of territorial distribution (Table 67), the highest Turnover is registered in Veneto (25.2 million
Euros); followed by Lombardia (23.2 million Euros) and Toscana (15.8 million Euros).
63
Chapter 10. The Usage of Works
The tables in this chapter show the rankings, by proceeds made at the box office, drawn for four sectors of the entertainment industry. Tables from 1 to 4 show the “top ten rankings” of movies, theatre plays,
of pop music concerts and opera shows. Table 5 shows the same rankings ordered by decreasing values
of entrance ticket.
Table 6 shows number of book stickers issued by Siae for every region in 2015 and, in the same table,
a “top ten” of the most printed books is also given.
These stickers, put on the title page of books, are issued by Siae upon request by the publishing company, or the author, in order to demonstrate the exact number of printed and released copies. Here we
remind readers that these stickers are not mandatory and, therefore, the data concerning the release of
books has a mere indicative purpose.
Table 1. Top ten of Movies ordered by decreasing Expenditure at the Box Office
66
Table 2.
Top ten of the Theatre
ordered by decreasing
Expenditure at the Box Office
Table 3.
Top ten of Pop Music
Concerts
Expenditure
at the Box Office
Table 4.
Top ten of Opera Shows
Expenditure at the Box
Office
67
Table 5. Top ten of Pop Music, Opera and Theatre ordered by decreasing Admissions
Cinema
Pop Music
Date
City
Event
19/09
Reggio E. Ligabue
09/07
Imola
AC/DC
Place
Admissions
Campo Volo
Admissions
Inside out
4.289.675
91.822
Minions
3.755.295
Cinquanta sfumature di grigio
2.936.563
151.395
Autodromo Ferrari
Opera Title
12/07
Roma
Jovanotti
Stadio Olimpico
58.037
18/06
Milano
Vasco Rossi
Stadio Meazza
57.056
American sniper
2.927.588
2.778.951
2.687.617
17/06
Milano
Vasco Rossi
Stadio Meazza
55.850
Fast & Furious 7
04/07
Milano
Tiziano Ferro
Stadio Meazza
51.109
Star Wars - Il risveglio della forza
03/07
Napoli
Vasco Rossi
Stadio San Paolo
49.399
Cenerentola
2.574.161
26/06
Roma
Tiziano Ferro
Stadio Olimpico
48.547
Si accettano miracoli
2.504.996
26/06
Milano
Jovanotti
Stadio Meazza
46.993
Avengers: ageof ultron
2.373.311
25/06
Milano
Jovanotti
Stadio Meazza
46.812
Jurassic world
2.168.522
Theatre
Opera Title
Opera
City
Location
Opera (author) - nr. of representations Admissions
L’ora del Rosario (Fiorello)
Admissions
167.531
Verona
Arena
Aida (18)
141.917
Romeo e Giulietta - ama e cambia il mondo
118.276
Verona
Arena
Nabucco (14)
101.560
Pinocchio - il Musical
115.958
Verona
Arena
Tosca (6)
40.663
Sono nata il ventitre (Teresa Mannino)
112.717
Verona
Arena
Il barbiere di Siviglia (4)
28.298
Evolushow (Enrico Brignano)
110.569
Venezia Fenice
La traviata (35)
26.584
Brachetti che sorpresa!
95.320
Verona
Arena
Don Giovanni (4)
23.655
La famigia Addams - il Musical
90.255
Roma
Caracalla
Turandot (9)
18.335
Sarto per signora (Emilio Solfrizzi)
89.030
Bari
Petruzzelli La Bohéme (19)
I Promessi Sposi (Opera moderna)
86.834
Roma
Caracalla
Madama Butterfly (6)
14.632
Sogni e bisogni (Vincenzo Salemme)
86.627
Milano
Scala
Il Flauto Magico per i bambini (9)
14.381
16.337
Table 6. Number of stickers issued and Ranking of the most printed books
Contrassegni
257.800
241.226
236.500
185.400
182.500
149.400
128.750
113.300
103.000
102.700
68
Chapter 11. Trend of the Entertainment Activities
The first part of this chapter is about the trends of the entertainment activities in 2014-2015.
Even in this section, data items gathered on occasion of Milan Expo 2015 have not been considered.
For a deep analysis regarding this important fair event, see next Chapter 12.
Tables 95 – 130 show the trends of the two-year period 2014-2015 collected in the different sectors,
up to the regional detail.
2015 expressed clear postitive trends in all examined indicators and strong signs of recovery in most
sectors of the whole entertainment activity.
The far remarkable values were shown by economic indicators: Expenditure at the box office +8.63%,
Turnover +10.20% and Audience expenditure +10.80%. Admissions (ticket issued), +4.89% and Attendance,
+1.96% marked an increase.
On the offer side, the Number of shows settled during the year were growing by 2.86%.
In 2015 the most remarkable values (positive trend in all 6 indicators) were shown by Cinema, Fairs
and Exhibitions and Multi-genre activities. Theatre, Concerts, Sports and Touring amusement featured 5
indicators of 6 in the positive field. Dance and Concertinos activity ranks last: “only” 4 indicators had positive trends.
Before analyzing the detailed values of the indicators, we present the average entrance fees paid in
some sectors during last three years: from 2013 to 2015 and the percentage variation in 2015 in relation
to previous years. The trend of the average entrance fees from 2006 to 2015 is shown in Tables 92 – 94.
Average Entrance Fees
Kind of show
70
€
€
€
2015
2014
2013
var. %
2015:14
var. %
2015:13
A-Cinema
6,22
6,11
6,08
1,8
2,3
B1-Theatre
13,06
12,53
12,34
4,23
5,83
B2-Opera
41,59
48,45
47,49
-10,46
-12,42
B3-Revue and Musical
20,74
25,08
22,66
-17,3
-8,47
B4-Ballet
15,39
16,67
15,35
-7,68
0,26
B5-Puppets and Marionettes
5,28
6,86
5,25
-23,03
0,57
B6-Performing Arts
11,55
11,63
10,43
-0,69
10,74
B7-Circus
13,07
11,05
9,94
18,28
31,49
C1-Classical concerts
14,67
12,84
13,76
14,25
6,61
C2-Pop music concerts
30,14
28,80
28,42
4,65
6,05
C3-Jazz music concerts
16,09
14,80
14,99
8,72
7,34
D1-Soccer
13,47
12,77
12,99
5,48
3,7
D2-Team sports other than soccer
9,92
10,41
8,97
-4,71
10,59
D3-Individual sports
30,71
25,78
23,19
19,12
32,43
D4-Other sports
9,98
9,82
9,70
1,63
2,89
E1-Dance
9,71
9,55
9,49
1,68
2,32
F2-Amusement parks
15,51
12,65
11,15
22,61
39,1
G1-Fairs
5,33
5,73
5,15
-6,98
3,5
G2-Exhibitions
7,34
7,29
7,27
0,69
0,96
•
A very important increase by +2.86% was registered in the Number of Shows. With regards to the calendar days the number of shows features a grow by 2.49%2. In 2015, the number of shows values showed a
poitive trend with regards to all sectors. It seems clear that entertainment operators think the worst moment
of last years economic crysis is over and also consider the present period as a very interesting one to programme planning of medium-long term investment.
By analising the different entertainment sectors trends, Movies features a wider offer compared to 2014,
with an increase by 2.66%.
Theatre activity as a whole showed an increase (+4.95%). Among the aggregates composing this sector, only the aggregate B7-Circus marked a drop in the number of shows (–4,93%). The offer was larger in
Prose (B1-Theatre, +2.40%), Opera (+8.80%), Revue and Musical (+4.63%), Ballett (+12.55%), Puppets
and marionettes (+0.52%) and Performing arts (+25.31%).
The number of Concerts growed by 7.73%. In 2015, the three components of the sector were all positive:
Classical concerts, +5.60%, Pop music concerts, +7.88% and Jazz concerts, +14.40%.
The Sports activity showed the lowest increase among the enterteinment macroaggregates: “only”
+1.21%. The offer of shows was higher in Soccer (+0.70%), in Team sport other than soccer (+2.10%), in
Individual sports (+1.58%) and Other sports (+5.63%).
The number of shows in the Ball and concertinos activity is growing by 2.09% as a whole. The trend gathered in Ball is slightly decreasing (–0.57%), while the number of Concertinos is by 4.52% higher than 2014.
Touring amusement activities registers a large increase:+3.52%. The two aggregates of this sectors
show exactly two opposite trend directions: Touring amusement marked a drop by 11.56%, while
Amusement parks is growing (+10.30%).
Fairs and Exhibitions sector also features growth signs: +13.96. Both the aggregates settled increasing shows: Fairs, +19.77%, Exhibitions, +13.47%.
The offer of shows regarding Open-air shows is strongly positive too: +11.01%.
•
Admissions as a whole showed a clear increase: +4.89%. 6 macroaggregates of 8 are positive.
We are kind to notice the remarkable data items achieved by Primary Entertainment field – composed
by the macroaggregates of Cinema, Theatre and Concerts: A percentage Admission increase by 8.32%
2
The 2015-2014 trend of the Number of Shows, considering the days of cinema shows is distributed as follows
over the different Macro-aggregates:
Macroaggregate
Shows
2015
Shows
2014
A- Film activities
1.103.963
1.087.085
1,55
B- Theatre activities
137.696
131.205
4,95
C- Concert activities
39.566
36.727
7,73
D- Sports activities
141.193
139.509
1,21
769.706
753.973
2,09
F- Touring amusement activities
22.660
21.890
3,52
G- Exhibitions and shows
57.627
50.568
13,96
H- Multi-genres activities
50.716
45.687
11,01
2.323.127 2.266.644
2,49
E- Dance activities and concertinos
Total
var. %
2015-2014
71
(from 13,158,238 units recorded in 2014 to 141,071,546 ones in 2015).
Cinema sector sold 8.5 millon entrance tickets more than 2014, a positive trend by +8.63%.
Theatre activity shows a ticket issued increase by 3.05%. Prose (+2.36%), Opera (+11.35%), Revue and
musical (+0.79%), Ballet (+2.30%) and Circus (+9.95%) are all growing. While Admissions are decreasing
in the secotr of Puppets and marionettes (–6.07%) and of Performing arts (-3.86%).
Concerts admissions increased by 15.40%, 1,779,882 unit tickets more than 2014. This indicator shows
positive trends in every aggregate: Classical concerts, +3.62%, Pop music concerts, +19.92%, and Jazz
concerts, +16.83%.
Admissions increased in Sports activitieses as a whole: +0.38%. Soccer and Individual sports grew
respectively by 0.59% and 7%. In countertendency, Team sports other than soccer (–1.60%), and Other
sports (–3.96%) registered a dowturn.
Dance and Concertinos activity is decreasing (–3.84%). As we know, Admissions indicator is not very
significative in this macroaggregate; in particular, we notice that while Ball showed a drop by 4.39%,
Concertinos are instead increasing by 36.60%.
Admissions in Touring amusement activities are also decreasing (–8.25%). Both components are
negative: Touring amusement, –23.75%, Amusement parks, –7.87%.
Fairs and Exhibition sector marked a growth by 11.05%. The positive trend was shown by Fairs
(+16.02%) and by Exhibitions (+6.56%).
The number of ticket issued in Multi-genre activities increased by 8.29%.
•
In 2015 Attendance units registered an increase by 1.96%. The indicator showed positive trends in 5
macroaggregates of 8.
As we know, this indicator has a few importance in the enterteinment sectors where an entrance ticket is provided (admission), while it is very relevant if the entrance is free. See below in this chapter to
understand the effective importance of Attendance in different entertainment sectors.
Attendance marked a positive trend in Cinema (+432.34%), Dance activity and Concertinos (+0.30%),
Touring amusement activities (+105.79%), Fairs and Exhibition (+77.55%), and Multi-genre activities
(+2.75%). A negative trend was gathered in Theatre activity (–5.18%), Concerts (–3.08%), and Sports
(–33.79%).
•
In 2015 the Expenditure at the Box Office grew by 8.63%; this was the lowest percentage increase
among all the economic indicators. 7 macroaggregates featured positive trends.
The Cinema sector registeres a two digit increase (+10.70%). In absolute terms, this accounts for 64.2
millon Euros of grewing amount expenditure for tickets and season tickets.
Positive numbers featured also Theatre activity (+1,80%). In this macroaggregate the leading sectors
were Prose (+6.69%), and Circus (+30.04%). All other aggregates marked a drop: Opera (–0.31%), Revue
and musical (–16.65%), Ballet (–5.60%), Puppets and marionettes (–27.68%), Performing arts (–4.47%)
Concerts had wonderful incomes in 2015. The percentage increase of the expenditure af the box office
was 24.50%, 67.7 million Euros in absolute terms; this numbers are even higher than the ones registered
in the Cinema sector. All aggregates took part to realize such an achievement: Classical concerts
(+18.35%), Pop music concerts (+25.49%), Jazz concerts (+27%)
Sports marked an increase by 6.36%. Soccer (+6.06%), and Individual sports (+27.47%) went up,
72
while Team sports other than soccer (–6.15%), and Other sports (–2.35%) showed negative trends.
Dance activity and concertinos showed a decrease by 2.16%. Opposite trends featured the aggregates: Ball, –2.84%; Concertinos, +38.46%.
The expenditure af the box office increased in the Touring amusement activities (+12.40%). Here the
aggregate Touring amusement showed a drop by 14.03%, while the aggregate Amusement parks marked
an increase by 12.97%.
Fairs and Exhibition (+7.53%) featured a positive trend. The indicator shows an increase according to
both the components: Fairs (+7.94%) and Exhibitions (+7.25%).
Multi-genre activities showed an increasing Expenditure at the box office by 9%.
•
In 2015, the Audience Expenditure increased by 10.80%. This percentage variation was the highest
among the indicators. All entertainment macroaggregates displayed an Audience expenditure increase. In
particular, a very remarkable record was achieved by the Primary Entertainment sector – composed by the
macroaggregates of Cinema, Theatre and Concerts: over 167.5 million Euros more if compared to 2014.
Cinema showed an increase by 11.52%, accounting for 79.5 million Euros in absolute terms.
Theatre activity as a whole marked a growth by 2.00%. Four aggregates registered an increase: Prose
+3.77%, Opera +1.95%, Performing arts +15.56%, Circus +24.04%. Bad trends for Revue and Musical
(–16.38%), Ballet (–5.87%) and Puppets and marionettes (–28.05%).
The Audience expenditure as for Concert activity increased by 24.39%. As seen for the expenditure at
the box office indicator, all the aggregates of the sector showed a remarkable grew: Classical concerts
+18.27%, Pop music concerts +25.28%, Jazz concerts +26.01%.
Sports activities registered an increase by 23.93%. Soccer showed very positive signs (+33.33%),
also grewing data items as for Individual sports (+8.59%) and Other sports (+11.13%). In countertendency, Team sports other than soccer marked a drop by 19.66%.
A positive trend (1.85%) is also recorded in Dance activity and concertinos. Both sectors composing
this macro-aggregate are increasing, Ball by +0.47%, Concertinos by +5.17%.
Touring amusement activities featured a positive trend (+12.15%). The upturn covers both aggregates:
Touring amusement +14.94%, Amusement parks +12.05%.
The Audience expenditure as for the Fairs and Exhibition sector increased by 7.49%. Trend is homogeneous for both components: Fairs +9.17%, Exhibitions +0.71%.
Multi-genre activities is considerably growing too (+9.95%).
•
Turnover indicator went up in 2015: +10.20%. This achievement is a real sign of recovery after long crysis
years. The recorded increase, 587.2 millon Euros income more than 2014 in absolute terms, covered all the
entertainment macroaggregates.
Cinema showed an increase by 11.57%.
Theatre had a Turnover upturn by 1.78%. Prose (+4.08%), Opera (+0.11%), Performing arts (+13.65%) and
Circus (+23.10%) showed positive signs. Decreasing incomes were registered by Revue and musical
(–15.99%), Ballett (–3.80%), and Puppets and marionettes (–29.89%), .
Turnover values had a considerably growth also in Concert activity (+22.56%). All the aggregates featured good results: Classical concerts +17.25%, Pop music concerts +23.34%, Jazz concert +25.01%.
The Sports macro-aggregate shows an increase by 14.16%. Soccer turnover went up by 16.66%. Proceeds
73
from Individual sports (+19.34%) and Other sports (+8.89%) are increasing too. On the other side, the aggregate Team sports other then soccer (–4.89%) reveals a negative trend.
Dance activity and Concertinos marked an increase by 1.76%. Positive trends for both sectors components: Ball (+0.30%), and Concertinos (+5.32%).
Turnover indicator regarding the Touring amusement activities recorded a strong upturn by +11.34% in
the macro-aggregate as a whole. Both Touring amusement (+14.97%) and Amusement parks (+11.21%)
increased.
The Fairs and Exhibition trend is positive (+7.72%). Both sectors marked an increase: Fairs +9.13%,
Exhibitions +2.24%.
Multi-genre activities incomes increased by 8.57%.
•
7. The trend of the Macroaggregate by kind of show
We are now going to deal with the most interesting trends found in the activities of the entertainment
sectors.
CINEMA experienced a major achievement, in 2015, to reverse the negative trend registered in 2014. All
indicators are positive: the Number of Shows (+2.66%) and the Calendar days (+1.55%) had an increase.
Admissions amounted to 8.5 millions unit more than the previous year. Attendance marked also a grew
(however this indicator is not very relevant in this sector). Economic indicators feature an increase by over
10%: Expenditure at the box office (+10.70%), Audience Expenditure (+11.52%), Turnover (+11.57%).
In 2015, THEATRE faced positive feedbacks as for both sector users and operators. The number of settled
events went up (Shows +4.95%); a positive trend is recorded by Admissions (+3.05%) and all the economic
indicators feature an increase: Expenditure at the box office +1.80%, Audience Expenditure +2.00%, Turnover
+1.78%. Only the Attendance indicator (–5.18%) marked a decrease, but this indicator is not very relevant in
this sector. As for the aggregates, Prose wa the leading sector, featuring 5 positive indicators among 6
ones. Opera, Performing arts and Circus showed a good increase too, above all if we look at incomes.
Not the same good trend for Revue and musical, Ballet and Puppets and marionettes. A strong downturn revealed by economic indicators is only slightly balanced by the substantially stable number of
Shows offered.
We can look at CONCERT ACTTIVITIES sector as the leading one during 2015. The offer of Shows is strongly increasing (+7.73%). Admissions (purchased tickets) are growing too, +15.40%. Economic indicators
registered extraordinary achievements: Expenditure at the box office +24.50%, Audience Expenditure
+24.39%, Turnover +22.56%. Attendance (free entrance events) are decreasing, –3.08%. All the aggregates composing the Concert sector (Classical concerts, Pop music concerts and Jazz concerts) are fully
increasing: Pop music concerts Attendance was the only indicator among 18 ones referred to these aggregates to show a negative trend.
SPORTS ACTIVITIES showed a largely positive trend in 2015. 5 indicators among 6 were increasing. The
Number of Shows (+1.21%) went up. Positive signs gathered as for Admissions (+0.38%) and economic
indicators: Expenditure at the box office +6.36%, Audience Expenditure +23.93%, Turnover +14.16%. In
countertendency, Attendance indicator displayed a downturn (–33.79%). As for the single aggregates,
Soccer and Individual sports achieved good results; not so good news if we look at Team sports other
than soccer and Other sports sectors, where some disappointment took place.
74
DANCE AND CONCERTINOS lived a year of adjustment, after the negative trend registered in previous periods.
During 2015, 4 indicators among 6 were increasing: Number of Shows +2.09%, Attendance +0.30%,
Audience Expenditure +1.85% and Turnover +1.76% went up. Admissions (–3.84%) and Expenditure at the
box office (–2.16%) are instead decreasing; actually, these two indicators are not so relevant in the
Concertinos sector (tickets are very seldom used for the admission). As for the sectors composing the macroaggregate, Concertinos showed major achievements according to every indicator. The Ball went on featuring
crysis evidences (only Audience expenditure and Turnover are slightly growing).
TOURING AMUSEMENT reached, during 2015, very successful results. Almost all indicators increased as
follow: Number of shows +3.52%, Attendance +105.79%, Expenditure at the box office +12.40%,
Audience Expenditure +12.15%, Turnover +11.34%. The only negative trend was registered as to the
Admissions (–8.25%). In this sector, the Touring amusements aggregate achieved surely the best
results, showing 5 indicators in the positive field, while Amusement parks showed a positive trend only
for two of them.
FAIRS AND EXHIBITIONS confirmed the same degree of success gathered in 2014. All indicators were
increasing: Number of shows +13.96%, Admissions +11.05%, Attendance +77.55%, Expenditure at the box
office +7.53%, Audience Expenditure +7.49%, Turnover +7.72%. Both components of the sector, Fairs and
Exhibitions achieved good results in terms of stabled events, users and incomes.
MULTI-GENRE ACTIVITIES reported very positive result: Shows, +11.01%; Admissions, +8.29%; Attendance,
+2.75%; Expenditure at the box office, +9%; Audience Expenditure, +9.95%; Turnover, +8.57%.
75
Chapter 12. The Entertainment Activities Trends during Expo 2015 in Milan
We conclude this survey about 2015 Entertainment Industry data items by publishing a chapter in which
the entertainment trends occurred during 6 months of Milan Expo are given (May to October 2015).
Expo Milano 2015 was marked by settling many events (given free of charge by organisation or payment
provided) to complement the main show.
The most relevant of them were settled under the label “Expo in città”: a number of events arranged
inside Milan (that’s to say out of Expo borders) under the auspices of the Municipality of Milan and the
Trade Chamber of Milan. As for the audience participation trend, the event “Expo in città” can be summarized as follows:
Chart 1. Expo in città. Events and users (Admissions + Admittance) by macro-aggregate of kind of show
Period of time
May to October
2015
Macro-aggregate
Shows
Admissions
Attendance
Users
A. Cinema activity
167
13.446
–
13.446
502
192.006
5.376
197.382
C. Concerts activities
321
55.049
85.248
140.297
92
6.859
73.215
80.074
2.176
455.345
–
455.345
E. Ball activity and Concertinos
2015 Grand Total
57
–
25.190
25.190
3.315
722.705
189.029
911.34
Given that all the “Expo in Città” events took place during the first six months of Expo, it is easy to calculate that almost 20 events per day were arranged, around 5.000 unit users daily average. By reading
data, it seems clear the impact featured by Fairs and Exhibitions in terms of both shows and audience.
As for the shows held concurrently with Expo, even the ones settled inside the Expo area are to be considered (of course we only refer to events regarding activities data items gathered by SIAE).
The table below shows data related to shows that took place inside Expo Milano 2015 pavilions.
Chart 2. Events staged inside Expo Milano 2015 pavilions. Shows and Audience (Admissions + Admittance) by macro-aggregate of kind of show
Period of time
Macro-aggregate
A. Cinema activity
May to October
2015
Admissions
Attendance
Users
33
–
3.248
3.248
139
204.756
7.161
211.917
225
–
96.833
96.833
269
–
97.563
97.563
5
–
432
432
671
204.756
205.237
409.993
2015 Grand Total
Shows
As can be seen, most of the shows housed inside the pavilions affected Theatre activities, Convcerts
activity and Balls activity and Concertinos macro-aggregates. In this context is useful to remember that
the Attendance indicator holds a merely illustrative value of the phenomenon extent as for the audience
flow, and can never be interpreted to measure a show achievement.
The primary aim of the present essay is to analyze the impact created by Milan Expo on the Province
Country, in particular according to two features:
• Estimating the multiplication factor realized by the audience extra flow on the entertainment activities
(leverage effect);
• Analyzing possible distorsions (substitution effect) as resulting from an event that can be both extraordinary and “potentially cumbersome”.
We decided to focus the study on the Province of Milan (according to a geographical point of view), and to
limit the reference period to six months in which Expo is held. We are aware that said limits are certainly too
78
•
•
•
narrow for an organic evaluation of the event, but we considered that any other choice would have been
arbitrary and, at the same time, subject to criticism and complaints of incompleteness.
The database used for this essay is slightly different from the one normally used to publish the
Yearbook. In this chapter, as a matter of fact, information originate from “not consolidated” financial
flows, because we needed to manage more detailed data items in spite of the ones usually present in
the Yearbook database1.
In order to realize this elaboration, we used the usual analysis instruments (indicators and kind of
show), with some “adjustments” useful for the understanding of phenomena.
First of all, the analysis refers to both “ticked purchased” shows (the usual Yearbook subject of study)
and “free entrance” ones, that’s to say those held and offered by the organization with no economic
return. Such an addition is needed to include in the context of the survey even the “free” events stabled inside the exhibition centre or in different town zones.
The second addition concerns the exclusion of the macro-aggregate Sport from the study. This adjustment was necessary due to the disrupting effects that can be produced locally by the soccer season
tickets outcome (major incomes are registered during Summer and Fall months)2. Furthermore, given
that Milan Expo was only marginally affected by sports events, we saw fit to put them out from the
present analysis.
Last, the most relevant feature: the macro-aggregate “Fairs and Exhibitions” is also composed by data
values concerning Shows, Admissions, Admittance and economic indicators referred to Expo Milan 2015.
Notwithstandong this, the following table is to summarize the percentage variations compared to the same
data values recorded in 2014 inside the Province of Milan during the six months in which Expo took place:
Chart 3. Entertainment data items percentage variations, but the Sports, as gathered in the Province of Milan during the period May-October 2015 compared to 2014 (base=100). “Ticket purchased” and “free entrance” shows
Period of time
May-October
2015
2015 Grand Total
Macro-aggregate
Shows
Admissions
Attendance
Expenditure
at the box office
Audience
expenditure
Turnover
A. Cinema activity
102,62%
112,27%
150,59%
120,20%
116,24%
116,29%
135,46%
153,11%
148,26%
122,02%
114,12%
117,97%
131,96%
107,04%
107,76%
95,16%
95,95%
98,07%
108,14%
85,40%
115,39%
61,34%
89,22%
85,57%
81,24%
225,30%
125,57%
164,54%
144,01%
143,64%
148,92%
1.343,05%
3,16%
4.375,21%
958,41%
953,83%
110,40%
28,06%
467,75%
34,15%
87,50%
93,77%
105,97%
342,39%
171,88%
482,68%
323,10%
321,56%
We can see soon the impact that Expo had on the whole entertainment sector in the Province of Milan:
all indicators are strongly increasing: Number of Shows +5.97%, Admissions +242,39%, Attendance
+71,88%, Expenditure at the box office +382,68%, Audience expenditure +223,10%, Turnover +221,56%.
In order to offer an instant interpretation, we notice that not all the entertainment sectors displayed
positive trends compared to the same semester of previous year.
By beginning the positive trends analysis, we see that, of course, the sector of Fairs and Exhibition marked the best achievements, with monster increasing (Shows +48,92%, Admissions +1.243,05%, Expenditure
at the box office +4.275,21%, Audience expenditure +858,41% and Turnover +853,83%). Theatre activities is
another sector that expecially benefited from the Expo consequences (Shows +35.46%, Admissions +53.11%,
Admittance +48.26%, Expenditure at the box office +22.02%, Audience expenditure +14.12% and Turnover
+17.97%). Turing amusement sector also marked a grew, but starting values were very poor. Cinema indicators are increasing, with percentage variations at the same levels of those gathered in Italy as a whole.
1
2
In this chapter, for example, we introduced some detailed information related to "Expo in città" or the events settled inside the Expo pavilions;
said data items are not usually present in the Yearbook database.
The gathering of abnormal variations during several years can be due to achievements obtained by sports teams during the previous season
and this can influence next season ticket selling. That’s why, locally, incomes deriving from sports season tickets selling can underscore yearly some large imbalances according to the Expenditure at the box office and the other economic indicators.
79
Trends gathered in Concerts, Balls activities and concertinos and Multi-genre activities were far
less positive. In these macro-aggregates, signs recorded were generally negative and it seems that
the prevalent effect generated by Expo is the substitution one.
Surely, the substitution effect took place in the Province of Milan if we examine the number of
shows by reference to the sector of Concerts: The Expo discouraged the “concert event” arrangement, as usual in Summer in Milan.
Another substition effect, on the side of demand, was gathered in the Balls activities and concertinos
sector. In this case, it seems that usual users of this kind of activities preferred to attend the night
shows arranged in the Expo area in spite of the usual venues inside Milan (The Expenditure at the box
office is calculated referring to Fairs and Exhibitions macro-aggregate). More or less the same can be
said for the Multi-genre activities.
Tables below are taken from the Entertainment Yearbook archives (we come back now to usual
displays). Charts 4 and 5 and compare the indicators variations gathered in Italy, in the Province of Milan and
in the other provinces during the year 2015 (not only during the Expo semester). Data items are by reference to
every kind of shows, but the ones referred to the 2015 Expo in itself. The aim of this analysis is to verify if the
trends recorded in the Province of Milan (potentially benefited from the Expo event) is different from the ones
gathered in the rest of Italy.
The analysis of trend shown by different indicators gives food for thought.
Chart 4. Indicators trend recorded in 2015 in Italya, in the Province of Milan and in the other provinces. Exposition by macro-aggregate of kind of show (excluded the specified kind referring to Expo Milano 2015 in itself).
Macro-aggregate
Expenditure at
the box office
Audience
expenditure
Admissions
Attendance
102,86%
104,89%
101,96%
108,63%
110,80%
110,20%
A. Cinema activity
Province of Milan
Other provinces
102,66%
102,04%
102,72%
108,63%
105,36%
108,95%
532,34%
1.359,55%
486,88%
110,70%
109,02%
110,87%
111,52%
109,46%
111,74%
111,57%
109,48%
111,80%
Province of Milan
Other provinces
104,95%
109,64%
104,53%
103,05%
110,62%
102,08%
94,82%
114,13%
93,96%
101,80%
99,72%
102,27%
102,00%
95,43%
103,71%
101,78%
97,50%
102,88%
Province of Milan
Other provinces
107,73%
116,18%
106,90%
115,40%
104,82%
118,06%
96,92%
225,52%
91,55%
124,50%
98,60%
133,22%
124,39%
99,64%
132,68%
122,56%
100,70%
129,60%
D. Sports activities
Province of Milan
Other provinces
101,21%
101,39%
101,9%
100,38%
93,93%
101,21%
66,21%
1,22%
105,97%
106,36%
94,92%
108,38%
123,93%
122,72%
124,06%
114,16%
116,84%
113,70%
E. Balls activity and Concertinos
Province of Milan
Other provinces
102,09%
100,41%
102,18%
96,16%
94,53%
96,32%
100,30%
101,83%
100,24%
97,84%
95,57%
98,05%
101,85%
101,51%
101,88%
101,76%
102,16%
101,72%
Province of Milan
Other provinces
103,52%
103,33%
103,53%
91,75%
212,85%
90,49%
205,79%
28,62%
206,37%
112,40%
154,88%
111,94%
112,15%
139,29%
111,83%
111,34%
139,03%
111,01%
Province of Milan
Other provinces
113,96%
129,53%
111,41%
111,05%
141,14%
104,25%
177,55%
1,16%
192,20%
107,53%
114,42%
105,47%
107,49%
146,49%
84,39%
107,72%
146,63%
85,08%
Province of Milan
Other provinces
111,01%
110,12%
111,02%
108,29%
23,64%
115,05%
102,75%
153,85%
102,35%
119,00%
28,17%
116,88%
109,95%
73,24%
110,71%
108,57%
78,23%
109,13%
2015
Shows
Turnover
Chart 5. Indicators trend recorded in 2015 in Italya, in the Province of Milan and in the other provinces. All macro-aggregate of kind of show (excluded the
specified kind referring to Expo Milano 2015 in itself).
All macro-aggregates
80
Shows
Admissions
Attendance
Expenditure at
the box office
Audience
expenditure
Turnover
2015
102,86%
104,89%
101,96%
108,63%
110,80%
110,20%
Province of Milan
Other provinces
102,87%
102,86%
110,04%
104,29%
104,63%
101,87%
101,83%
109,71%
119,26%
109,42%
118,42%
108,78%
Table
1
General Summary
National Territory. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Expenditure, Turnover by macro-aggregate and aggregate kind of show
The Yearbook of Entertainment Activity 2015
83
Table
2
84
General Summary
National Territory - Graphic exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
Office, Audience Expenditure, Turnover by macro-aggregate and aggregate kind of show
Table
Composition of Macro-aggregates – Graphic exhibition
B. Theatre Activities. Composition by aggregate
3
85
Table
C. Concert Activities. Composition by aggregate
4
86
Table
D. Sports Activities. Composition by aggregate
5
87
Table
E. Ball Activities and Concertinos. Composition by aggregate
6
88
Table
F. Touring amusement Activities. Composition by aggregate
7
89
Tavola
G. Exhibitions and shows. Composition by aggregate
8
90
Table
9
Monthly trend by Aggregate of kind of show
All Activities. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Expenditure, Turnover by monthly show
91
Table
10
92
A. Film Activities. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
11
B1. Theatre. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover by monthly show
93
Table
12
94
B2. Opera. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Table
13
B3. Revue and Musical. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
95
Table
14
96
B4. Ballet. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Table
15
B5. Puppets and Marionettes. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Audience Expenditure, Turnover by monthly show
97
Table
16
98
B6. Performing Arts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
17
B7. Circus. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
99
Table
18
100
C1. Classical Concerts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
19
C2. Pop Music Concerts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
101
Table
20
102
C3. Jazz Music Concerts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
21
D1. Sports Soccer. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
103
Table
22
104
D2. Team sports other than soccer. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
23
D3. Individual sports. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
105
Table
24
106
D4. Other sports. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
25
E1. Ball. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
107
Table
26
108
E2. Concertinos. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
27
F1. Touring amusement. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
109
Table
28
110
F2. Amusement and leisure parks. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
29
G1. Shows. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
111
Table
30
112
G2. Exhibitions. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
31
H1. Open air shows. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
113
Table
Weekly trend by Aggregate of kind of show
Admissions. Percentage incidence on week days
32
114
Table
Audience Expenditure. Percentage incidence on week days
33
115
Table
34
116
Summary by macro area
All Activities. All macro areas. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Audience Expenditure, Turnover
Table
35
All Activities. Nord Ovest. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the
Box Office, Audience Expenditure, Turnover
117
Table
36
118
All Activities. Nord Est. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
Office, Audience Expenditure, Turnover
Table
37
All Activities. Centro. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
119
Table
38
120
All Activities. Sud. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
Table
39
All Activities. Isole. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
121
Table
40
122
Macro-aggregate and Aggregate of kind of show: summary by macro area
A. Film Activities. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Expenditure, Turnover
Table
41
B. Theatre Activities. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
123
Table
42
124
B1. Theatre. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover
Table
43
B2. Opera. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover
125
Table
44
126
B3. Revue and Musical. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
45
B4. Ballet. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover
127
Table
46
128
B5. Puppets and Marionettes. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
47
B6. Performing Arts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
129
Table
48
130
B7. Circus. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover
Table
49
C. Concert Activities. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
131
Table
50
132
C1. Classical Concerts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
51
C2. Pop Music Concerts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
133
Table
52
134
C3. Jazz Concerts. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
53
D. Sports Activities. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
135
Table
54
136
D1. Soccer. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover
Table
55
D2. Team sports other than soccer. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
137
Table
56
138
D3. Individual sports. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
57
D4. Other sports. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
139
Table
58
140
E. Ball Activities and Concertinos. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
59
E1. Ball. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover
141
Table
60
142
E2. Concertinos. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
61
F. Touring amusement activities. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
143
Table
62
144
F1. Touring amusement. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
63
F2. Amusement and leisure parks. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
145
Table
64
146
G. Exhibitions and Shows. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Tavola
65
G1. Shows. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience Expenditure,
Turnover
147
Tavola
66
148
G2. Exhibitions. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
67
H1. Open air shows. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
149
Table
68
150
Details by Province
Nord-Ovest. All Regions. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
69
Details by Province
Nord-Ovest. Liguria. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
151
Table
70
152
Details by Province
Nord-Ovest. Lombardia. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the
Box Office, Audience Expenditure, Turnover
Table
71
Details by Province
Nord-Ovest. Piemonte. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
153
Table
72
154
Details by Province
Nord-Est. All Regions. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
73
Details by Province
Nord-Est. Emilia-Romagna. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at
the Box Office, Audience Expenditure, Turnover
155
Table
74
156
Details by Province
Nord-Est. Friuli-Venezia Giulia. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure
at the Box Office, Audience Expenditure, Turnover
Table
75
Details by Province
Nord-Est. Trentino-Alto Adige. Esposizione grafica. Numero di spettacoli, Ingressi, Presenze, Spesa al botteghino, Spesa del pubblico, Volume d'affari
157
Table
76
158
Details by Province
Nord-Est. Veneto. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
Table
77
Details by Province
Centro. All Regions. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
159
Table
78
160
Details by Province
Centro. Lazio. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
79
Details by Province
Centro. Marche. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
161
Table
80
162
Details by Province
Centro. Toscana. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
Table
81
Details by Province
Centro. Umbria. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
163
Table
82
164
Details by Province
Sud. All Regions. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Table
83
Details by Province
Sud. Abruzzo. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
165
Table
84
166
Details by Province
Sud. Basilicata. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
85
Details by Province
Sud. Calabria. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
167
Table
86
168
Details by Province
Sud. Campania. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
87
Details by Province
Sud. Molise. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
169
Table
88
170
Details by Province
Sud. Puglia. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
Table
89
Details by Province
Isole. All Regions. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
171
Table
90
172
Details by Province
Isole. Sardegna. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
Table
91
Details by Province
Isole. Sicilia. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box Office,
173
Average admission ticket / 2006-2015
Table
Data by Aggregate of kind of show
Absolute values and percentage variations
92
174
Table
Trend by Macroaggregate of kind of show
All Macroaggregates
93
175
Table
Trend by Aggregate of kind of show
Detail by: Theatre, Concert and Sports Activities
94
176
Trend of the entertainment activities in 2014 and 2015
Table
National territory
Number of shows. Comparison by macro-aggregate and aggregate kind of show
95
177
National territory
Table
Admissions. Comparison by macro-aggregate and aggregate kind of show
96
178
Table
National territory
Attendance. Comparison by macro-aggregate and aggregate kind of show
97
179
Table
National territory
Expenditure at the box office. Comparison by macro-aggregate and aggregate kind of show
98
180
Table
Macroaree geografiche: Ingressi
Audience Expenditure. Comparison by macro-aggregate and aggregate kind of show
99
181
National territory
Table
Turnover. Comparison by macro-aggregate and aggregate kind of show
100
182
Table
Geographical macro areas: Number of shows
Nord-Ovest. Regional detail by macro-aggregate of kind of show
101
183
Table
Nord-Est. Regional detail by macro-aggregate of kind of show
102
184
Table
Centro. Regional detail by macro-aggregate of kind of show
103
185
Table
Sud. Regional detail by macro-aggregate of kind of show
104
186
Table
Isole. Regional detail by macro-aggregate of kind of show
105
187
Table
Geographical macro areas: Admissions
106
188
Table
107
189
Table
108
190
Table
109
191
Table
110
192
Table
Geographical macro areas: Attendance
111
193
Table
112
194
Table
113
195
Table
114
196
Table
115
197
Trend of the entertainment activities in 2014 and 2015 Geographical macro areas: Expenditure at the box office
Table
116
198
Table
117
199
Table
118
200
Table
119
201
Table
120
202
Table
Geographical macro areas: Audience Expenditure
121
203
Table
122
204
Table
123
205
Table
124
206
Table
125
207
Table
Geographical macro areas: Turnover
126
208
Table
127
209
Table
128
210
Table
129
211
Table
130
212
Mulriannual tendency of the entertainment sectors
Table
Years 2006-2015
All activities. All Entertainment industry indicators
131
213
Table
Years 2006-2015
A. Film activities. All Entertainment industry indicators
132
214
Table
Years 2006-2015
B. Theatre activities. All Entertainment industry indicators
133
215
Table
Years 2006-2015
C. Concert activities. All Entertainment industry indicators
134
216
Table
Years 2006-2015
D. Sports activities. All Entertainment industry indicators
135
217
Years 2006-2015
Table
E. Ball activities and Concertinos. All Entertainment industry indicators
136
218
Table
Years 2006-2015
F. Street art entertainment. All Entertainment industry indicators
137
219
Table
Years 2006-2015
G. Exhibitions and Shows. All Entertainment industry indicators
138
220
Table
Years 2006-2015
H1. Open-air Shows. All Entertainment industry indicators
139
221
Table
Years 2006-2015
Number of shows / Admissions ratio. All activities
140
222
Table
Years 2006-2015
Audience expenditure by macro-aggregates. Film activities and Theatre activities
141
223
Years 2006-2015
Table
Audience expenditure by macro-aggregates. Concert activities and Sports activities
142
224
Table
143
Years 2006-2015
Audience expenditure by macro-aggregates.
Dance and concertinos activities and Touring amusement activities
225
Table
Years 2006-2015
Audience expenditure by macro-aggregates. Exhibitions and shows activities and Multi-genre activities
144
226
Entertainment venues
Table
145
Number of entertainment venues in Regions. Free-entrance and profitable shows.
Detail by Macro-aggregate of kind of show of the number of entertainment venues
227
Years 2011-2015
The entertainment industry trend during last five years
Table
All kinds of show, A.Cinema, B.Theatre, C.Concerts, D.Sports - Indicators gathered value
146-1
228
Table
146-2
Years 2011-2015
E.Dance and Concerinos, F.Touring amusement activities, G.Exhibitions and shows, H.Multi-genres activities - Indicators gathered value
New indicators features
The number of entertainment places shows the number of venues where any entertainment activity is pursued. Data items regarding this indicator
may be different if compared to Table 145. It is because of criteria used to aggregate information.
The average admission ticket is the Expenditure at the box office/Admissions ratio. As we know, this value is meaningful only for some kinds of
shows. Therefore, shown values should be taken only as a trend indicator.
Income per venue is the Turnover/Number of entertainment places ratio. This indicator evaluates the average profitability according to single venues.
Events per venue is the Number of show/Number of entertainment places ratio. As for the previous paragraphs, this value is not especially useful in
absolute terms, but as a trend marker of the period.
Number of Communes is the number of towns and villages in which entertainment activity was pursued during last year.
Lights. Every cell of values provides a different light (resembling the system of road semaphores). LIGHTS NEED TO BE READ BY ROW. The right order of
colours for each light is: black, red, yellow, green. That’s to say, in the context of the row, a very low value is matched to a black light, while a very
high one coincides with a green light.
Trend. On the left side of each chart, we can find a column showing, for each marker, the trend of the last five years. The red bar points out, in each
row, the year with the higher level for the corresponding indicator.
229
Tables index
tables from 1 to 33
General Summary
Table
Page
1
83
Table
Page
2
84
Table
Page
National Territory. Number of shows, Admissions, Attendance, Expenditure at the Box Office, Audience
Expenditure, Turnover by macro-aggregate and aggregate kind of show
National Territory - Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the Box
Office, Audience Expenditure, Turnover by macro-aggregate and aggregate kind of show
Composition of Macroaggregates - Graphic Exhibition
3
85
Table
Page
4
86
Table
Page
5
87
Table
Page
6
88
Table
Page
7
89
Table
Page
8
90
B. Theatre Activities. Composition by Aggregate
C. Concert Activities. Composition by Aggregate
D. Sports Activities. Composition by Aggregate
E. Ball Activities and Concertinos. Composition by Aggregate
F. Touring Amusement Activities. Composition by Aggregate
G. Exhibitions and Shows. Composition by Aggregate
230
Table
Page
9
91
Table
Page
10
92
Table
Page
11
93
Table
Page
12
94
Table
Page
13
95
Table
Page
14
96
Table
Page
15
97
Table
Page
16
98
Table
Page
17
99
Table
Page
18
100
Table
Page
19
101
Table
Page
20
102
Table
Page
21
103
Table
Page
22
104
Table
Page
23
105
Table
Page
24
106
Table
Page
25
107
All Activities. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
A. Film Activities. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
B1. Theatre. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
B2. Opera. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
B3. Revue and Musical. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
B4. Ballet. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
B5. Puppets and Marionettes. Number of shows, Admissions, Attendance, Expenditure at the box office,
B6. Performing Arts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
B7. Circus. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
C1. Classical Concerts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
C2. Pop Music Concerts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
C3. Jazz Music Concerts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
D1. Soccer. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
D2. Team sports other than soccer. Number of shows, Admissions, Attendance, Expenditure at the box office,
D3. Individual sports. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
D4. Other sports. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
E1. Ball. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Tables Index
Table
Page
26
108
Table
Page
27
109
Table
Page
28
110
Table
Page
29
111
Table
Page
30
112
Table
Page
31
113
E2. Concertin0s. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
F1. Touring amusement. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
F2. Amusement and leisure parks. Number of shows, Admissions, Attendance, Expenditure at the box office,
G1. Shows. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
G2. Exhibitions. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
H1. Open-air shows. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
Table
Page
32
114
Table
Page
33
115
Admissions. Percentage incidence on weekdays
Audience Expenditure. Percentage incidence on weekdays
tables from 34 to 91
Summary by Macro area
Table
Page
34
116
Table
Page
35
117
Table
Page
36
118
Table
Page
37
119
Table
Page
38
120
Table
Page
39
121
All Activities. All macro areas. Number of shows, Admissions, Attendance, Expenditure at the box office,
All Activities. Nord Ovest. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the
box office, Audience Expenditure, Turnover
All Activities. Nord Est. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the box
office, Audience Expenditure, Turnover
All Activities. Centro. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the box
office, Audience Expenditure, Turnover
All Activities. Sud. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure, Turnover
All Activities. Isole. Graphic Exhibition. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure, Turnover
Macro-aggregate and Aggregate by kind of show: summary by macro area
Table
Page
40
122
Table
Page
41
123
Table
Page
42
124
Table
Page
43
125
Table
Page
44
126
Table
Page
45
127
Table
Page
46
128
Table
Page
47
129
Table
Page
48
130
Table
Page
49
131
Table
Page
50
132
A. Film Activities. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
B. Theatre Activities. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
B1. Theatre. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Turnover
B2. Opera. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Turnover
B3. Revue and Musical. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
B4. Ballet. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Turnover
B5. Puppets and Marionettes. Number of shows, Admissions, Attendance, Expenditure at the box office,
B6. Performing Arts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
B7. Circus. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Turnover
C. Concert Activities. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
C1. Classical Concerts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
231
Tables Index
Table
Page
51
133
Table
Page
52
134
Table
Page
53
135
Table
Page
54
136
Table
Page
55
137
Table
Page
56
138
Table
Page
57
139
Table
Page
58
140
Table
Page
59
141
Table
Page
60
142
Table
Page
61
143
Table
Page
62
144
Table
Page
63
145
Table
Page
64
146
Table
Page
65
147
Table
Page
66
148
Table
Page
67
149
C2. Pop Music Concerts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
C3. Jazz Music Concerts. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
D. Sports Activities. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
D1. Soccer. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Turnover
D2. Team sports other than Soccer. Number of shows, Admissions, Attendance, Expenditure at the box office,
D3. Individual sports. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
D4. Other sports. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
E. Ball Activities and Concertinos. Number of shows, Admissions, Attendance, Expenditure at the box office,
E1. Ball. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Turnover
E2. Concertinos. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
F. Touring amusement activities. Number of shows, Admissions, Attendance, Expenditure at the box office,
F1. Touring amusement. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
F2. Amusement and leisure parks. Number of shows, Admissions, Attendance, Expenditure at the box office,
G. Exhibitions and Shows. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
G1. Shows. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure,
Turnover
G2. Exhibitions. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
H1. Open-air shows. Number of shows, Admissions, Attendance, Expenditure at the box office, Audience
Details by Province
232
Table
Page
68
150
Table
Page
69
151
Table
Page
70
152
Table
Page
71
153
Table
Page
72
154
Table
Page
73
155
Table
Page
74
156
Table
Page
75
157
Table
Page
76
158
Table
Page
77
159
Table
Page
78
160
Nord-Ovest. All Regions.
Number of shows, Admissions, Attendance, Expenditure at the box office, Audience Expenditure, Turnover
Nord-Ovest. Liguria. Graphic Exhibition.
Nord-Ovest. Lombardia. Graphic Exhibition.
Nord-Ovest. Piemonte. Graphic Exhibition.
Nord-Est. All Regions.
Nord-Est. Emilia-Romagna. Graphic Exhibition.
Nord-Est. Friuli-Venezia Giulia. Graphic Exhibition.
Nord-Est. Trentino-Alto Adige. Graphic Exhibition.
Nord-Est. Veneto. Graphic Exhibition.
Centro. All Regions.
Centro. Lazio. Graphic Exhibition.
Tables Index
Table
Page
79
161
Table
Page
80
162
Table
Page
81
163
Table
Page
82
164
Table
Page
83
165
Table
Page
84
166
Table
Page
85
167
Table
Page
86
168
Table
Page
87
169
Table
Page
88
170
Table
Page
89
171
Table
Page
90
172
Table
Page
91
173
Centro. Marche. Graphic Exhibition.
Centro. Toscana. Graphic Exhibition.
Centro. Umbria. Graphic Exhibition.
Sud. All Regions.
Sud. Abruzzo. Graphic Exhibition.
Sud. Basilicata. Graphic Exhibition.
Sud. Calabria. Graphic Exhibition.
Sud. Campania. Graphic Exhibition.
Sud. Molise. Graphic Exhibition.
Sud. Puglia. Graphic Exhibition.
Isole. All Regions.
Isole. Sardegna. Graphic Exhibition.
Isole. Sicilia. Graphic Exhibition.
Data by Aggregate of kind of show
Tavola
Pagina
92
174
Tavola
Pagina
93
175
Absolute values and percentage variations
Trend by Macroaggregate of kind of show
All Macroaggregates
Trend by Aggregate of kind of show
Tavola
Pagina
94
176
Detail by: Theatre, Concert and Sports Activities
National Territory
Table
Page
95
177
Table
Page
96
178
Table
Page
97
179
Table
Page
98
180
Table
Page
99
181
Table
Page
100
182
Table
Page
101
183
Number of shows.
Comparison by macro-aggregate and aggregate kind of show
Admissions.
Attendance.
Expenditure at the box office.
Audience Expenditure.
Turnover.
Geographical Macro areas: Number of shows
Nord-Ovest.
Regional detail by macro-aggregate of kind of show
233
Tables Index
Table
Page
102
184
Table
Page
103
185
Table
Page
104
186
Table
Page
105
187
Table
Page
Nord-Est.
Centro.
Sud.
Isole.
Geographical Macro areas: Admissions
106
188
Table
Page
107
189
Table
Page
108
190
Table
Page
109
191
Table
Page
110
192
Nord-Ovest.
Nord-Est.
Centro.
Sud.
Isole.
Geographical Macro areas: Attendance
Table
Page
111
193
Table
Page
112
194
Table
Page
113
195
Table
Page
114
196
Table
Page
115
197
Table
Page
Nord-Ovest.
Nord-Est.
Centro.
Sud.
Isole.
Geographical Macro areas: Expenditure at the box office
116
198
Table
Page
117
199
Table
Page
118
200
Table
Page
119
201
Table
Page
120
202
Table
Page
121
203
Table
Page
122
204
Table
Page
123
205
Table
Page
124
206
Table
Page
125
207
Nord-Ovest.
Nord-Est.
Centro.
Sud.
Isole.
Geographical Macro areas: Audience Expenditure
234
Nord-Ovest.
Nord-Est.
Centro.
Sud.
Isole.
Tables Index
Geographical Macro areas: Turnover
Table
Page
126
208
Table
Page
127
209
Table
Page
128
210
Table
Page
129
211
Table
Page
130
212
Nord-Ovest.
Nord-Est.
Centro.
Sud.
Isole.
Multiannual tendency of the entertainment sectors
2006-2015 time period
Table
Page
131
213
Table
Page
132
214
Table
Page
133
215
Table
Page
134
216
Table
Page
135
217
Table
Page
136
218
Table
Page
137
219
Table
Page
138
220
Table
Page
139
221
Table
Page
140
222
Table
Pagina
141
223
Table
Pagina
142
224
Table
Pagina
143
225
Table
Pagina
144
226
All the Activities.
All entertainment industry indicators
A. Film Activities.
B. Theatre Activities.
C. Concert Activities.
D. Sports Activities.
E. Ball Activities and Concertinos.
F. Touring Amusement Activities.
G. Exhibitions and Shows.
H1. Open-air shows.
Number of shows/Admissions ratio.
All activities
Cinema activities and Theatre activities
Concerts activities and Sports activities
Dance and Concertinos activities and Touring amusement activities
Exhibition and Shows activities and Multi-genre activities
Entertainment Venues
Table
Page
145
227
Number of entertainment venues in Regions. Free-entrance and profitable shows.
Detail by Macro-aggregate of kind of show of the number of entertainment venues
Table
Page
146-1
228
Table
Page
146-2
229
All kinds of show, A.Cinema, B.Theatre, C.Concerts, D.Sports
Indicators gathered value (2011-2015)
E.Dance and Concertinos, F.Touring amusement activities, G.Exhibitions and shows, H.Multi-genres activities
Indicators gathered value (2011-2015)
235
Edited by Ufficio Statistica della SIAE
Direzione Generale
Viale della Letteratura, 30
00144 Roma
[email protected]
http://www.siae.it
Telefono: +39 06.5990.2078
Fax: +39 06.5990.2020
ISSN 1972-9677

2. Admissions (Table 3)

Transcription

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