3 - ViveUSA.mx

Media Kit 2015
Unique Browsers
News Websites
SITES WITH SIMILAR EDITORIAL CONTENT
POSITIONING
23%
13%
11%
11%
9%
8%
6%
5%
4%
3%
3%
2%
2%
ELUNIVERSAL.COM.MX
EXCELSIOR.COM.MX
MILENIO.COM*
CNNMEXICO.COM
INFORMADOR.COM.MX
Terra México Noticias Sitios
CNNEXPANSION.COM
OEM.COM.MX
VANGUARDIA.COM.MX*
PUBLIMETRO.COM.MX
Jornada.unam.mx
ELNORTE.COM
REFORMA.COM
VIVEUSA.MX
55%
escapehere.com
viajeros.com
revistabuenviaje.com
guiarte.com
maquieroir.com
Others
13%
7%
6%
5%
4%
10%
Unrankeable sites
turismoeeuu.com
infodestino
0%
0%
% considering the
graphed sites
1 out of 3
readers prefers
Source: comScore MyMetrix (PC Only)
Source: comScore MyMetrix (categoría Travel) solo
sitios de información y no venta
Media Kit 2015
VIVEUSA.MX is aimed at the millions of Mexicans that travel to
the United States for business, health, education, tourism or
shopping purposes.
Audience
VIVEUSA.MX
1.5
millions
Monthly Unique Browsers
1.8
22
millions
millions
Monthly Visits
Source: comScore DAX,
*November 2014
Monthly Page Views
Media Kit 2015
Who visits El Universal online network?
About them:*
Mexicans take vacations 3 times a year on average.
8 out of 10 traveled abroad last year.
90% of our users live in Mexico.
38%
12%
Low
Middle
Upper
Middle
Upper
Female
Male
21%
32%
20%
16%
45+
31%
29%
Source: EGM Profile 4 accumulated 2013
AGE
35 - 44
42%
INCOME
Level
25 - 34
GENDER
19 - 24
58%
*Source: Study “Tell me how you travel and I’ll tell you who
you are”, by Harris Interactive for Expedia.
Media Kit 2015
BROWSERS PER CITY
TOP 10 MX
BROWSERS PER CITY
TOP 10 US
*Source: ComScore DAX nov. 2014.
Media Kit 2015
TOTAL VISITORS IN 2014
(OFFICE OF TRAVEL AND
TOURISM INDUSTRIES)
Rank
Country
Visitors
1
CANADA
19,835,134
2
MEXICO
13,925,105
3
UNITED KINGDOM
3,351,036
4
JAPAN
3,015,619
5
CHINA (EXCEPT HK)
1,919,011
85%
of Mexicans
considers important to read
online reviews of the places
they will visit
78%
Travels by land
Source: OTTI (Office of Travel and Tourism Industries)
22%
Travels by air
Media Kit 2015
SECTIONS
Home
Education
Business
Wellbeing
Shopping
Showbiz
Destinations
Popular
destinations
Dallas
Houston
Las Vegas
Los Angeles
San Diego
San Francisco
San Antonio
New York
Chicago
Miami
Media Kit 2015
Super Banner
Shrinked
728 x 90 px
CPM
Shrinked
980 x 55 px
CPM
STANDARD
FORMATS
Super Banner
Expanded
728 x 400 px
CPM
Expanded
980 x 400 px
CPM
Expandable Ribbon
Media Kit 2015
Box Banner
300x250 px
CPM/MONTH
Adbox
300x400 px
CPM
STANDARD
FORMATS
Layer
400 x 400 px
CPM
Large
300x800 px
CPM
Media Kit 2015
Skin
1338 x 921 px
DAY
Carousel
313 x169 px
DAY
STANDARD
FORMATS
Wide Banner
300 x100 px
CPM
Megabanner
980 x180 px
CPM
Media Kit 2015
STANDARD
FORMATS
ADS ON
HOMEPAGE Take Over
900 x 500 px
+ COMPLEMENT
COMPLEMENT
Take Over
728 x90 px
DAY
Box Banner
300 x250 px
Unique format with the
lowest CPM in the market
(Premium websites).
Sold in combo only
(EI Universal + Vive USA)
Media Kit 2015
SOCIAL MEDIA
ADVERTORIAL
Monthly / Daily
WIDGETS
For advertisers
social media
accounts
Media Kit 2015
VIVE USA
2015 Rates
Format
Size
CPM/Day
Channels
Standard Rates (USD) Carousel
313x169
Day
Home
$2,500.00 Take Over
900x500
Day
Home
$1,600.00 Skin
1338x921
Day
Home
$4,030.00 Box Banner
300x250
CPM
Home/Interior
$11.00 Box Banner
300x250
Month
Home/Interior
$5,000.00 Super Banner
728x90
CPM
Home/Interior
$14.00 Expandable Super Banner
728x90 – 728x400
CPM
Home/Interior
$18.00 Expandable Ribbon
980x55 – 980x400
CPM
Home/Interior
$19.00 Megabanner
980x180
CPM
Home
$17.00 Wide Banner
300x100
CPM
Interior
$13.00 Ad Box
300x400
CPM
Interior
$15.00 Large
300x800
CPM
Interior
$14.00 Layer
400x400
CPM
Interior
$15.00 Box Banner 300x250 Day Home El Universal $1,080.00 Box Banner 300x250 Month Home El Universal $15,000.00 Advertorial 10 Advertorials Month Variable $4,500.00 Advertorial 1 Advertorial Day Variable $500.00