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your choice for media advertising your choice for
your choice for media advertising
Utusan Airtime Sdn. Bhd.
OUR VISION…..
Promoting RTM radio stations as the
preferred media for advertising
Utusan Airtime Sdn. Bhd.
OUR MISSION…..
We strive to be an aggressive marketing
company committed to providing
excellent service to a broad spectrum of
advertisers by applying a set of
comprehensive marketing strategies
and offering innovative products while
remaining profitable
Utusan Airtime Sdn. Bhd.
OUR PRODUCT…..
Utusan Airtime Sdn. Bhd.
RTM REGIONAL STATIONS – SABAH & SARAWAK
SARAWAK
SABAH
LABUAN
SABAH FM
• SABAH V FM (ENG)
• SABAH V FM (DSN/KDZ/BJU/MRT)
• BAH V FM
SANDAKAN FM
WAI FM (IBN/BYH/KYN/KYH)
RED FM
• ENG
• CHI
Utusan Airtime Sdn. Bhd.
RTM Radio Reach Audience
Klasik Nasional overtake from Muzik fm as number one radio among all RTM radio that reach 1.30 million
listeners. Muzik FM reach 969,000 listeners in S2 2007, drop 22%. Minnal fm has reach out to 614,000 listeners
tuning, Ai fm 574,000 listeners, Traxx fm 97,000 listeners and Asyik fm reaches 112,000 listeners. Regional
stations combined reaching 3.8million listeners that growth 6% in S2 2007.
Minnal fm, 614
Ai fm, 574
Traxx fm, 97
KlasikNasional,
1,305
Asyik fm, 112
Muzik fm, 969
RTM Regional, 3,862
Base : All people aged 10+ (‘000) : 16,065
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
RTM Radio Average Reach Audience
Klasik Nasional has the highest Exclusive Audience (178,000 people), followed by Aifm 133,000 people,
Minnal fm 115,000 people, Traxxfm 4,000 people and Asyik fm 6,000 people. Klasik Nasional fm has reached
79,000 people of Average Audience, Muzikfm 37,000 people, combined RTM Regional 277,000 people,
Asyikfm 3,000 people, Traxxfm 4,000 people, Aifm 39,000 people and Minnalfm 61,000 people.
(‘000)
(hour)
NA
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
National Stations….
88.5mhz
87.7mhz
87.7mhz
90.3mhz
90.3mhz
90.3mhz
Utusan Airtime Sdn. Bhd.
WHY YOU SHOULD ADVERTISE IN RTM RADIO STATIONS
RTM has 31 stations that can cater to your marketing and branding
needs.
Dedicated towards listeners with a service that truly goes beyond just
entertainment.
Concept ‘infotainment’ to hit the local industry.
RTM radio stations reaches the right audience with purchasing power
that are your potential target market.
Big events / Government events always been highlighted by RTM
Radio stations.
Newspapers (Utusan / KOSMO!), magazines, editorial support for radio
advertising on campaign basis.
RTM stations reaches a wider range of listeners as compared to
competitors especially in regional markets.
Utusan Airtime Sdn. Bhd.
MUZIK FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
6.00 am – 10.00 am : OHA Zon Pagi
10.00 am – 2.00 pm : Espresso MUZIK
2.00 pm – 6.00 pm : Rock Selamba Je…
6.00 pm – 12.00 am : Pilihan Bersama Terkini & Retro MUZIK fm
12.00 am – 2.00 am : U2 @ MUZIK fm
2.00 am – 6.00 am : Relaks @ MUZIK fm
Utusan Airtime Sdn. Bhd.
Demographic Profile….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
969
37
22
Male 10+
8068
3029
432
15
13
Female 10+
7997
3091
537
22
9
Malay
9935
3230
950
36
21
Chinese
4492
2147
19
1
1
Indian/Others
1638
743
0
0
0
All People 10-14
2089
836
159
4
1
All People 15-19
2006
801
193
8
0
All People 20-29
3515
1281
359
14
18
All People 30-39
2760
1167
98
3
0
All People 40+
5695
2035
159
8
3
PMEBs
3595
1422
126
5
8
Student
3891
1570
326
11
1
blue collar
4346
1585
258
12
5
Unemployed
4233
1543
258
9
7
<RM1k
3820
1374
371
15
3
RM1k-RM3k
9415
3582
537
20
19
RM3k-RM5k
1966
817
45
2
0
RM5k>
864
347
16
1
0
Gender
Race
Age
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Occupation
Household
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Demographic Profile….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
969
37
22
Urban
10734
4205
408
15
13
Rural
5331
1915
561
22
9
North
4578
1785
337
10
1
Central
5550
2192
174
8
5
South
2893
1120
61
2
0
East
3044
1023
397
17
16
Married
8816
3277
403
16
6
Separated
394
148
3
0
0
Single
6855
2695
563
21
16
No Formal Schooling/Primary
4137
1590
208
8
3
Lower/Middle/Upper Secondary
10291
3884
682
25
17
College/University
1628
642
79
4
2
Location
Region
Marital
Education
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Muzik fm….
Average Audience (‘000)
‘000
Reach
Ave
Excl
TSL
969,000
37,000
22,000
6hrs 27min
• Rock Slumber
2pm-4pm (70,000 people)
• Slumber @ Muzikfm
4pm-6pm (52,000 people)
Pilihan Bersama
8pm-12mn (64,000 people)
Utusan Airtime Sdn. Bhd.
MONDAY TO SUNDAY
Average Audience by Time Segment….
80
70
70
59
(‘000)
60
44
50
43
39
40
30
21
20
11
10
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
21
44
43
59
39
70
11
Male
6
16
23
32
12
24
5
Female
15
28
20
27
27
46
6
Malay
20
41
42
58
39
70
11
Chinese
1
2
1
1
0
0
0
Indian/Others
0
0
0
0
0
0
0
10-14yrs
3
3
5
8
7
8
0
15-19yrs
2
7
7
19
8
15
3
20-29yrs
8
19
18
18
8
26
5
30-39yrs
1
4
4
3
3
7
1
40yrs+
7
12
10
11
12
13
1
PMEBs
4
10
7
5
4
8
1
Student
4
7
9
23
15
24
3
blue collar
7
18
16
19
10
19
4
Unemployed
5
9
12
12
10
19
2
Less RM1k
8
12
15
28
20
25
4
RM1k-RM3k
12
28
25
28
18
39
6
RM3k-RM5k
1
4
3
2
1
3
1
RM5k above
0
0
1
0
0
3
0
Urban
9
22
19
21
17
25
3
Rural
12
21
24
38
22
45
8
North
6
15
10
12
10
18
4
Central
4
8
11
15
11
14
2
South
1
2
3
5
3
4
1
East
9
19
19
27
16
34
4
Utusan Airtime Sdn. Bhd.
KLASIK NASIONAL
Segalanya Di Sini Menggamit Memori
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
• 6.00 am - 9.00 am
: Ritma Kencana
• 9.00 am - 11.00 am
: Rampai Irama
• 11.00 am - 12.00 pm : Nostalgia
• 12.00 pm - 2.30 pm
: Senandung Warisan
• 2.30 pm - 4.00 pm
: Masihkah Kau Ingat
• 4.00 pm - 5.00 pm
: Gurindam Jiwa
• 5.00 pm - 6.30 pm
: Permintaan Hati Ke Hati
• 6.30 pm - 8.00 pm
: Gurindam Jiwa
• 8.00 pm - 9.00 pm
: Mustika 1
• 9.00 pm - 11.00
: Mustika 2
• 11.00 pm - 12.00 am : Malar Segar
• 12.00 am - 3.00 am
: Pilihan Klasik
• 3.00 am - 5.00 am
: Senandung Pagi
• 5.00 am - 6.00 am
: Mutiara Pagi
Utusan Airtime Sdn. Bhd.
Demographic Profile….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave. (000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
1305
79
178
Male 10+
8068
3029
604
44
121
Female 10+
7997
3091
701
35
57
Malay
9935
3230
1294
78
178
Chinese
4492
2147
5
1
0
Indian/Others
1638
743
5
0
0
10-14yrs
2089
836
169
5
5
15-19yrs
2006
801
89
3
5
20-29yrs
3515
1281
131
6
0
30-39yrs
2760
1167
166
7
11
40yrs above
5695
2035
749
58
157
PMEBs
3595
1422
253
18
29
Student
3891
1570
239
7
10
blue collar
4346
1585
346
27
74
Unemployed
4233
1543
466
27
64
<RM1k
3820
1374
443
24
45
RM1k-RM3k
9415
3582
699
46
108
RM3k-RM5k
1966
817
92
4
7
RM5k>
864
347
72
5
18
Gender
Race
Age
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Occupation
Household
Income
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Demographic Profile cont’d….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
1305
79
178
Urban
10734
4205
724
51
120
Rural
5331
1915
580
28
58
North
4578
1785
444
29
44
Central
5550
2192
445
33
110
South
2893
1120
142
8
8
East
3044
1023
274
9
17
Married
8816
3277
919
63
160
Separated
394
148
38
2
5
Single
6855
2695
349
14
12
No Formal Schooling/Primary
4137
1590
338
17
50
Lower/Middle/Upper Secondary
10291
3884
866
54
103
College/University
1628
642
101
8
25
Location
Region
Marital
Education
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Klasik Nasional fm….
Reach
Ave
Excl
TSL
1,305,000
79,000
178,000
10hrs 11min
Average Audience (‘000)
Ritma Kencana
(122,000 people)
Hati ke Hati / Gurindam Jiwa
(114,000 people)
Mustika
(78,000 people)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
131
140
112
120
(‘000)
99
100
88
80
65
72
MONDAY TO SUNDAY
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
88
131
99
112
65
72
33
Male
50
64
55
57
39
41
24
Female
38
67
44
55
26
31
9
Malay
87
129
96
110
65
71
33
Chinese
0
2
3
2
0
0
0
Indian/Others
1
0
0
0
0
1
0
10-14yrs
7
7
5
5
6
5
2
15-19yrs
1
3
3
4
5
4
1
20-29yrs
6
11
8
10
5
6
2
30-39yrs
6
14
12
12
5
5
3
40yrs+
68
95
71
80
45
52
26
PMEBs
18
29
33
30
10
15
6
Student
8
10
7
9
10
7
3
blue collar
29
38
26
25
25
33
18
Unemployed
33
54
32
48
20
17
6
Less RM1k
23
38
28
38
23
20
9
RM1k-RM3k
55
75
54
58
38
46
22
RM3k-RM5k
5
8
5
6
3
3
2
RM5k Above
4
10
13
10
2
2
0
Urban
58
86
64
68
41
42
22
Rural
29
44
34
43
24
30
11
North
30
38
36
44
32
30
11
Central
42
61
36
41
21
27
16
South
7
15
14
10
6
7
3
East
9
17
13
16
6
8
3
Profile
60
33
40
20
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Utusan Airtime Sdn. Bhd.
Traxx fm
Experince the Excitement
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Mon-Fri
7am – 10am Wake Up!
Sat-Sun
7am – 10am Morning Express
Mon-Fri
10am – 1pm Traxx 101
Sat-Sun
10am – 1pm Brunch With…….
Mon-Fri
1pm – 4pm In The Afternoon
Sat-Sun
1pm – 4pm Hot Traxx
Mon-Fri
4pm – 7pm Traffic
Sat-Sun
4pm – 7pm Powermixx
Mon-Thu
7pm – 10pm Noctural
Fri
7pm – 10pm TCT
Sat
7pm – 10pm Smashing Saturday
Sun
7pm – 10pm Music Extravaganza
Mon-Sun
10pm – 1am Selecta
Mon
- R&B Nite (DJ Edy & DJ Shaz)
Tue
- Jazz Nite (DJ Jeeza & DJ Maya)
Wed
- Whatever Latin (DJ Amin Carlos)
Thu
- Alternation (DJ Maya & DJ Lola)
Fri
- Rock It (DJ Navsta & DJ Nigel)
Sat
- Crazy Beat
Sun
- Quiet Storm
Mon-Fri
1am – 4am Traxx Mania
Sat-Sun
1am – 4am Weekend Magic
Mon-Fri
4am – 7am Coffee with ……. (DJ)
Sat-Sun
4am – 7am Rising Beat
Utusan Airtime Sdn. Bhd.
Demographic Profile….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
97
4
4
Male
8068
3029
50
2
2
Female
7997
3091
47
2
2
Malay
9935
3230
52
2
0
Chinese
4492
2147
24
1
0
Indian/Others
1638
743
21
2
4
10-14yrs
2089
836
3
0
0
15-19yrs
2006
801
28
2
2
20-29yrs
3515
1281
21
1
2
30-39yrs
2760
1167
7
0
0
40yrs above
5695
2035
38
1
0
PMEBs
3595
1422
29
1
0
Student
3891
1570
36
1
4
blue collar
4346
1585
10
1
0
Unemployed
4233
1543
21
1
0
Less RM1k
3820
1374
16
1
0
RM1k-RM3k
9415
3582
38
2
2
RM3k-RM5k
1966
817
31
1
2
RM5k Above
864
347
11
0
0
Gender
Race
Age
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Occupation
Household
Income
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Demographic Profile cont’d….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
97
4
4
Urban
10734
4205
73
3
4
Rural
5331
1915
24
1
0
North
4578
1785
33
1
2
Central
5550
2192
46
2
2
South
2893
1120
0
0
0
East
3044
1023
18
1
0
Married
8816
3277
34
1
0
Separated
394
148
0
0
0
Single
6855
2695
63
3
4
No Formal Schooling/Primary
4137
1590
11
1
0
Lower/Middle/Upper Secondary
10291
3884
54
1
0
College/University
1628
642
32
1
4
Location
Region
Marital
Education
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience (‘000)
Average Quarter Hour Audience – Traxx fm….
Reach
Ave
Excl
TSL
97,000
4,000
4,000
6hrs 31min
Traxx Selecta ( Mon–Sun)
(7,000 people)
Traxx Mania ( Mon–Fri)
(8,000 people)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
6
5
5
5
5
(‘000)
4
4
4
3
3
2
2
1
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
MONDAY - SUNDAY
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
3
5
4
5
4
5
2
Male 10
0
1
1
3
1
3
1
Female 10
2
3
3
3
2
2
1
Malay
1
1
2
3
2
2
1
Chinese
0
1
1
1
1
0
0
Indian/Others
2
2
1
1
1
3
1
10-14yrs
0
0
0
0
0
0
0
15-19yrs
1
2
1
2
2
2
2
20-29yrs
0
1
0
0
0
3
0
30-39yrs
0
0
1
1
0
0
0
40yrs above
1
2
2
1
1
1
0
PMEBs
1
2
2
1
1
0
0
Student
1
2
1
1
1
3
1
blue collar
0
0
1
2
1
1
1
Unemployed
1
1
1
1
1
1
0
Less RM1k
1
0
1
1
1
0
0
RM1k-RM3k
0
1
2
3
1
2
1
RM3k-RM5k
1
2
2
1
1
2
1
RM5k above
0
0
0
1
0
0
0
Urban
2
4
4
4
3
4
2
Rural
1
1
1
1
1
1
0
North
1
1
1
1
1
2
0
Central
2
3
2
2
2
2
1
South
0
0
0
0
0
0
0
East
0
0
1
2
1
1
1
Utusan Airtime Sdn. Bhd.
Ai fm
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
• Morning Show
• Investment/Share/
Health/Life Style
• Entertainment/
Music/Fashion
• News/Sport/
Funny Show
• Chart & Games
Daily
Daily
6.00am-10.00am
10.00am-2.00pm
Daily
2.00pm-4.00pm
Daily
6.00pm-10.00pm
Sat-Sun
2.00pm-6.00pm
Utusan Airtime Sdn. Bhd.
Demographic Profile….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
574
39
133
Malay
8068
3029
255
20
70
Chinese
7997
3091
319
19
63
Indian/Others
9935
3230
8
0
0
All People 10-14
4492
2147
566
39
133
All People 15-19
1638
743
0
0
0
All People 20-29
2089
836
57
1
13
All People 30-39
2006
801
45
2
0
All People 40+
3515
1281
80
5
17
PMEBs
2760
1167
75
4
2
Student
5695
2035
317
27
101
blue collar
3595
1422
184
15
23
Unemployed
3891
1570
109
4
18
<RM1k
4346
1585
126
11
37
RM1k-RM3k
4233
1543
154
10
55
RM3k-RM5k
3820
1374
31
2
13
RM5k>
9415
3582
345
24
91
Race
Age
Occupation
Household
Income
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Demographic Profile cont’d….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
16065
6120
574
39
133
Urban
10734
4205
512
35
119
Rural
5331
1915
62
4
13
North
4578
1785
261
15
52
Central
5550
2192
274
19
64
South
2893
1120
16
4
9
East
3044
1023
23
2
7
Married
8816
3277
350
27
89
Separated
394
148
15
0
5
Single
6855
2695
209
12
38
No Formal Schooling/Primary
4137
1590
160
9
44
Lower/Middle/Upper Secondary
10291
3884
357
27
84
College/University
1628
642
57
3
4
Location
Region
Marital
Education
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Ai fm….
Reach
Ave
Excl
TSL
574,000
39,000
133,000
11hrs 26min
Average Audience (‘000)
7am-10am
(89,000 people)
4pm-7pm
(51,000 people)
Utusan Airtime Sdn. Bhd.
MONDAY TO SUNDAY
Average Audience by Time Segment….
90
80
82
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
69
82
48
42
38
25
4
Male
40
42
25
21
17
13
2
Female
29
40
23
20
21
12
2
Malay
0
0
0
0
0
0
0
Chinese
69
82
47
42
38
25
4
Indian/Others
0
0
0
0
0
0
0
10-14yrs
1
1
2
3
3
1
0
15-19yrs
1
1
3
4
2
1
0
20-29yrs
3
10
8
7
6
4
0
30-39yrs
8
9
5
2
5
3
0
40yrs+
55
60
31
26
22
16
4
PMEBs
34
29
17
17
13
8
1
Student
3
3
6
8
6
4
0
blue collar
15
23
14
12
11
7
2
Unemployed
17
26
10
5
8
7
1
Less RM1k
4
2
2
3
3
2
1
RM1k-RM3k
40
48
31
27
25
17
2
RM3k-RM5k
12
22
12
7
6
2
0
RM5k above
13
10
3
4
5
4
1
Urban
66
74
41
35
35
23
4
Rural
3
8
7
7
3
3
0
North
20
31
16
15
20
13
1
Central
36
42
25
22
14
10
2
South
9
8
5
2
1
2
1
East
4
1
2
2
3
0
1
69
70
(‘000)
Profile
60
48
50
42
40
38
25
30
20
10
4
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Utusan Airtime Sdn. Bhd.
Minnal fm
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
•
•
•
•
Sentuhan Malam
Segmen Awal Pagi
Breakfast Show
Irama Pagi
Hati Ke Hati
Irama Senja
Irama Sinaran Malam
Rentak Tengah Malam
Mon – Sun
Mon – Sun
Mon – Sun
Mon – Sun
Mon – Sun
Mon – Sun
Mon – Sun
Mon – Sun
12.00am – 3.00am
3.03am – 6.00am
6.05am – 9.00am
9.03am – 12.00pm
12.03pm – 3.00pm
3.03pm – 6.00pm
6.03pm – 9.00pm
9.03pm – 12.00am
Utusan Airtime Sdn. Bhd.
Demographic Profile….
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
15642
6194
714
67
115
Male 10+
7855
3100
316
31
53
Female 10+
7787
3094
398
36
63
Malay
9628
3328
9
1
0
Chinese
4424
2138
0
0
0
Indian/Others
1590
728
705
66
115
10-14yrs
2214
845
83
7
6
15-19yrs
2087
857
85
6
5
20-29yrs
3295
1265
166
17
23
30-39yrs
2931
1176
145
13
25
40yrs above
5116
2051
234
23
57
PMEBs
3372
1366
128
12
24
Student
4119
1627
152
11
6
blue collar
4077
1573
206
21
65
Unemployed
4074
1628
228
23
21
Less RM1k
4089
1519
139
11
16
RM1k-RM3k
8680
3461
499
51
83
RM3k-RM5k
2070
882
60
3
9
RM5k Above
803
332
16
1
8
Gender
Race
Age
occupation
Household Income
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Demographic Profile cont’d….
Location
Region
Marital Status
Education
Demographic Profile
Potential
(000's)
Sample
Cume
(000's)
Ave.
(000's)
Ex. Aud.
(000's)
All People 10+
15642
6194
714
67
115
Urban
10283
4248
583
56
101
Rural
5359
1946
131
11
14
North
4465
1788
183
20
41
Central
5471
2187
402
39
40
South
2828
1152
101
7
29
East
2878
1067
27
1
7
Married
8478
3356
389
39
81
Separated
359
146
25
2
0
Single
6805
2692
300
26
35
No Formal Schooling/Primary
4182
1659
196
21
53
Lower/Middle/Upper Secondary
9710
3848
440
40
55
College/University
1745
685
78
6
8
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience (‘000)
Average Quarter Hour Audience – Minnal fm….
Reach
Ave
Excl
TSL
614,000
61,000
115,000
16hrs 36min
6am-10am
(80,000 people)
5pm-11pm
(89,000 people)
Utusan Airtime Sdn. Bhd.
MONDAY TO SUNDAY
Average Audience by Time Segment….
90
83
83
83
80
(‘000)
70
64
54
60
46
50
36
40
30
20
10
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
83
54
46
64
83
83
36
Male
24
10
15
15
32
36
15
Female
59
44
32
49
51
47
21
Malay
0
1
0
0
0
2
0
Chinese
0
0
0
0
0
0
0
Indian/Others
83
54
46
64
83
81
36
10-14yrs
1
3
2
4
5
9
5
15-19yrs
8
4
2
5
7
7
1
20-29yrs
18
12
10
7
13
18
9
30-39yrs
11
6
8
9
12
12
4
40yrs & above
44
30
24
39
44
36
17
PMEBs
21
9
9
10
16
15
5
Student
7
6
4
7
12
14
8
blue collar
28
9
12
21
32
29
13
Unemployed
28
31
21
26
22
24
10
Less RM1k
13
8
11
13
14
14
4
RM1k-RM3k
57
35
25
39
55
57
27
RM3k-RM5k
4
6
7
9
11
6
4
RM5k & above
10
5
3
2
3
6
2
Urban
79
51
44
51
74
78
34
Rural
4
4
2
13
9
5
2
North
16
16
10
13
14
27
11
Central
47
32
28
38
52
44
17
South
19
5
7
7
14
12
7
East
1
1
1
6
3
0
2
Utusan Airtime Sdn. Bhd.
REGIONAL STATION PROFILE……
FM 97.2
FM 101.9
FM 102.3
FM 95.6
FM 100.9
FM 104.1
FM 102.9
FM 107.5
FM 97.5
FM 95.7
FM 107.9
FM 88.7
FM 102.9
Utusan Airtime Sdn. Bhd.
Regional Stations Listeners Trend
Station
Cume (000's)
Ave. (000's)
Ex. Aud. (000's)
KLfm
273
13
144
Perlis fm
197
12
90
Kedah fm
827
61
417
Mutiara fm
219
13
112
Perak fm
465
27
294
Selangor fm
99
7
63
Negeri fm
42
1
16
Melaka fm
186
11
131
Johor fm
326
20
180
Pahang fm
343
14
224
Terengganu fm
414
24
295
Kelantan fm
769
65
539
Langkawi fm
79
10
22
Audience Reach :
Listeners who tuned into that
station for at least 15min during
the week
Average Audience :
Listeners per quarter hour in
any given time-period or
daypart
Exclusive Audience :
Listeners who only tune in to
One station in any given timeperiod or daypart
Base: All People 10+ (15,642)
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Regional Stations Demographic Profile
DEMOGRAPHIC
PROFILE
KLFM
PERFM
KDHFM
MUTFM
PRKFM
SGRFM
NGRFM
MLKFM
JOHFM
PAHFM
TRGFM
KELFM
LANFM
All People 10+
144
90
417
112
294
63
16
131
180
224
295
539
22
Male
84
53
231
63
133
22
0
72
69
112
126
284
22
Female
60
37
186
49
161
41
16
59
111
113
169
255
0
Malay
138
90
411
95
292
53
14
131
180
214
295
529
22
Chinese
2
0
3
0
2
0
0
0
0
0
0
10
0
Indian/Others
3
0
3
17
0
10
2
0
0
11
0
0
0
10-14yrs
7
12
39
11
27
0
12
18
12
12
15
83
12
15-19yrs
5
9
49
3
37
3
0
16
25
30
31
66
0
20-29yrs
23
31
56
8
43
5
2
7
36
49
64
103
10
30-39yrs
57
8
85
26
63
22
0
18
32
52
52
69
0
40yrs+
52
30
187
65
123
33
2
72
75
81
133
218
0
PMEBs
76
16
69
16
55
28
0
15
20
35
23
77
0
Student
12
21
73
14
67
3
12
29
28
39
43
138
12
blue collar
31
25
151
44
79
15
2
57
55
76
131
150
0
Unemployed
25
29
124
38
92
17
2
30
76
74
98
173
10
<RM1k
11
34
203
21
139
19
7
68
26
91
113
347
9
RM1k-RM3k
71
47
204
86
150
22
9
63
132
123
175
161
13
RM3k-RM5k
30
9
3
6
5
10
0
0
14
0
5
30
0
RM5k>
31
0
7
0
0
12
0
0
8
10
3
0
0
Utusan Airtime Sdn. Bhd.
Regional Stations Demographic Profile cont’d
DEMOGRAPHIC PROFILE
KLFM
PERFM
KDHFM
MUTFM
PRKFM
SGRFM
NGRFM
MLKFM
JOHFM
PAHFM
TRGFM
KELFM
LANFM
All People 10+
144
90
417
112
294
63
16
131
180
224
295
539
22
Urban
135
26
131
73
141
42
8
48
84
81
164
122
0
Rural
8
64
286
39
153
21
8
82
96
143
131
417
22
North
0
90
417
109
289
0
2
0
0
0
0
0
22
142
0
0
0
5
63
14
25
11
3
3
0
0
South
1
0
0
0
0
0
0
105
163
6
0
0
0
East
0
0
0
3
0
0
0
0
6
215
292
539
0
105
64
273
88
152
45
4
82
125
147
148
317
0
4
0
5
4
26
9
0
5
3
5
12
20
0
Single
35
26
138
20
115
8
12
43
52
73
135
202
22
No Formal
Schooling/Primary
19
11
164
30
73
17
11
73
31
67
93
136
6
Lower/Middle/Upper
Secondary
92
79
235
72
203
31
5
47
142
135
183
378
16
College/University
32
0
17
10
17
15
0
10
7
22
19
24
0
Central
Married
Separated
Utusan Airtime Sdn. Bhd.
KL FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
• 6.00 am – 10.00 am : Suria Pagi Kuala Lumpur
Everyday
• 10.00 am – 2.00 pm : Salam Interaktif
Everyday
• 2.00 pm – 5.00 pm
Wednesday
• 5.00 pm – 8.00 pm
: Gen X
Roll @ KL
Thursday
Sana Sini
Friday
: Kenangan Lalu Kuala Lumpur
Everyday
• 8.00 pm – 12.00 am : Tau Tak Pe
Monday
Ladies Nite
Tuesday
Seleksi Sahabat
Wed, Thur, Fri
Carta D’Silk
Saturday
Agen 972
Sunday
• 12.00 am – 3.00 am : Kelab Cinta
Tuesday
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – KL fm….
50
45
7am-10am
(20,000 people)
Reach
Ave
Excl
TSL
Average Audience (‘000)
40
35
30
25
273,000
13,000
25,000
7hrs 51min
5pm-7pm
(21,000 people)
Mon-Sun 12mn-12mn
Mon-Fri 12mn-12mn
Sat-Sun 12mn-12mn
20
15
10
5
0
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
25
21
19
(‘000)
20
16
15
13
13
9
10
5
3
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Total Average
21
19
13
16
13
9
3
Male
14
15
10
12
10
6
2
Female
7
4
3
4
3
3
0
Malay
20
18
12
15
12
8
1
Chinese
0
1
0
0
0
0
0
Indian/Others
1
0
0
0
1
1
1
10-14yrs
0
0
1
0
0
0
0
15-19yrs
0
0
0
0
0
0
0
20-29yrs
4
3
1
1
2
2
1
30-39yrs
6
9
7
9
4
3
1
40yrs+
10
7
3
5
7
4
0
PMEBs
12
8
3
5
4
1
1
Student
0
0
1
0
0
0
0
blue collar
5
9
7
7
6
5
1
Unemployed
4
2
1
3
3
3
0
<RM1k
1
3
1
1
1
1
0
RM1k-RM3k
9
9
7
8
4
3
3
RM3k-RM5k
5
4
2
4
4
1
0
RM5k>
6
3
3
3
4
4
0
Urban
19
19
12
15
13
9
3
Rural
2
0
0
0
0
0
0
North
0
0
0
0
0
0
0
Central
21
19
13
16
13
9
2
South
0
0
0
0
0
0
0
East
0
0
0
0
0
0
0
Utusan Airtime Sdn. Bhd.
PERLIS FM
Segalanya Untukmu
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
• Carta Hitz
• Mekar Setaman
• Bimbingan Keluarga
• Pop Yeh Yeh
• Wirama 45
• Kembara Bahasa Hindi
• Rima 45
• Seloka Jenaka Bersama YB
• Kembara Bahasa Arab
• Rian Phasa Thai
• Tuition On Air
• DJ Jemputan
Sunday
Saturday
Monday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Friday
Sunday
2.00pm-3.00pm
10.00am-11.00am
9.30am-11.30am
3.00pm-4.00pm
3.00pm-4.00pm
3.00pm-4.00pm
3.00pm-4.00pm
3.00pm-4.00pm
3.00pm-4.00pm
3.00pm-4.00pm
8.00pm-9.00pm
10.05pm-12.00mn
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Perlis fm….
Average Audience (‘000)
8pm-12mn
(7,000 people)
Reach
Ave
Excl
TSL
197,000
12,000
38,000
10hrs 02min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
25
21
19
(‘000)
20
17
15
16
15
10
6
5
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Total Average
15
17
16
19
21
6
0
Male
10
10
7
8
12
4
0
Female
5
7
8
11
9
3
0
Malay
15
17
16
19
21
6
0
Chinese
0
0
0
0
0
0
0
Indian/Others
0
0
0
0
0
0
0
10-14yrs
0
1
1
2
3
1
0
15-19yrs
0
0
1
2
1
1
0
20-29yrs
6
7
6
1
5
2
0
30-39yrs
2
2
2
2
3
1
0
40yrs+
7
6
6
12
8
1
0
PMEBs
7
2
3
6
4
0
0
Student
0
1
1
4
4
2
0
blue collar
6
9
6
2
6
2
0
Unemployed
2
6
5
7
7
2
0
<RM1k
7
11
7
8
13
4
0
RM1k-RM3k
8
5
8
10
8
3
0
RM3k-RM5k
0
0
0
1
0
0
0
RM5k>
0
0
0
0
0
0
0
Urban
3
3
4
2
6
2
0
Rural
12
13
12
17
15
4
0
North
15
17
15
18
20
6
0
Central
0
0
0
0
0
0
0
South
0
0
0
0
0
0
0
East
0
0
1
1
1
1
0
Utusan Airtime Sdn. Bhd.
KEDAH FM
Segalanya Untukmu
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
• Interaktif
• Bimbingan Membaca Al-Quran
• Pandangan Pengguna
• Motivasi Keluarga
• Etiket Sosial
• Kesihatan
• Wanita & Kerjaya
• Tips
• Carta Kedahfm
• Suara Felda
• Belajar Bahasa
Monday-Sunday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Saturday
Mon/Wed/Fri-Sun
Monday-Sunday
8.10am-9.10am
9.15am-10.00am
9.15am-10.00am
12.00md-2.30pm
3.30pm-4.00pm
9.15pm-10.00pm
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Kedah fm….
Average Audience (‘000)
1pm-3pm
(112,000 people)
6pm-8pm
(106,000 people)
Reach
Ave
Excl
TSL
827,000
61,000
149,000
12hrs 29min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
120
99
92
(‘000)
100
80
85
65
67
52
60
40
16
20
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Total Average
65
67
99
85
92
52
16
Male
27
26
44
43
45
27
8
Female
38
41
55
41
48
25
8
Malay
64
66
98
83
91
52
16
Chinese
0
0
0
0
0
0
0
Indian/Others
0
1
1
2
1
0
0
10-14yrs
3
4
6
8
6
6
1
15-19yrs
3
4
5
6
8
6
2
20-29yrs
5
6
10
12
11
7
4
30-39yrs
12
20
25
16
17
7
2
40yrs+
42
33
52
43
50
27
8
PMEBs
11
8
9
13
12
5
2
Student
6
7
10
11
12
11
3
blue collar
26
26
43
37
39
25
7
Unemployed
23
26
37
24
28
12
4
<RM1k
31
30
55
42
56
31
10
RM1k-RM3k
33
36
44
42
36
21
6
RM3k-RM5k
0
1
0
0
0
0
0
RM5k>
0
0
0
0
0
0
0
Urban
14
17
22
16
24
8
2
Rural
51
50
77
69
68
44
13
North
65
67
99
85
92
52
15
Central
0
0
0
0
0
0
0
South
0
0
0
0
0
0
0
East
0
0
0
0
0
0
0
Utusan Airtime Sdn. Bhd.
MUTIARA FM
Segalanya Untukmu
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
•
Ceramah Agama
Pilihan Mutiara
Carta Hits
Pilihan Rock
Hits Nasyid
Daily
Daily
Monday
Tuesday
Thursday
2.30pm-3.00pm
12.00pm-1.00pm
10.00pm-11.00pm
10.00pm-11.00pm
10.00pm-11.00pm
Utusan Airtime Sdn. Bhd.
Average Audience (‘000)
Average Quarter Hour Audience – Mutiara fm….
Reach
Ave
Excl
TSL
219,000
13,000
28,000
10hrs 15min
10am-6pm
(21,000 people)
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
25
22
19
(‘000)
20
15
22
13
18
14
10
5
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Total Average
13
19
22
22
18
14
0
Male
5
6
9
11
9
11
0
Female
7
14
13
11
8
3
0
Malay
11
18
21
19
14
10
0
Chinese
0
0
0
0
0
0
0
Indian/Others
2
1
1
3
4
4
0
10-14yrs
0
1
1
1
1
1
0
15-19yrs
1
1
1
1
1
0
0
20-29yrs
1
1
2
2
3
3
0
30-39yrs
0
4
4
3
4
1
0
40yrs+
11
13
14
14
10
9
0
PMEBs
2
0
2
2
3
1
0
Student
1
1
1
2
2
1
0
blue collar
3
6
8
11
9
8
0
Unemployed
7
12
11
7
5
3
0
<RM1k
2
3
7
6
1
1
0
RM1k-RM3k
9
15
15
14
13
9
0
RM3k-RM5k
1
1
1
2
5
3
0
RM5k>
0
0
0
0
0
0
0
Urban
9
16
12
11
14
12
0
Rural
4
4
10
11
4
2
0
North
13
19
21
22
18
13
0
Central
0
0
0
0
0
0
0
South
0
0
0
0
0
0
0
East
0
0
0
0
0
0
0
6pm-9pm 9pm-12mn
Utusan Airtime Sdn. Bhd.
PERAK FM
Hiburan Berinfomasi
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
Info Capsule
Daily
5mins (10am, 3pm, 5pm & 10pm)
Daily
Daily
Daily
Wed – Sun
Wed
Sat
Sun
Sun
8.00am-12.00pm
12.00pm-1.00pm
2.05pm-3.00pm
3.30pm-4.00pm
10.30am-11.00am
10.05am-10.30am
10.05am-10.30am
2.05pm-3.00pm
Pendidikan
Belia
IT
Pengguna
Pemb. & Ekonomi
Pertanian
Wanita
Budaya
•
•
•
•
•
•
•
•
Pilihan Mega
Pilihan Pendengar
Pilihan Lagu-lagu Kenangan
Sauara Felda
Petua dan Anda
Carta Pop 10
Pilihan Hindi
Carta Retro
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Perak fm….
5pm-8pm
(51,000 people)
Average Audience (‘000)
12md-3pm
(48,000 people)
Reach
Ave
Excl
TSL
465,000
27,000
65,000
9hrs 48min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
30
30
48
37
46
26
0
Male
13
13
26
20
24
16
0
Female
17
17
22
17
22
10
0
Malay
30
30
48
37
46
26
0
Chinese
0
0
0
0
0
0
0
Indian/Others
0
0
0
0
0
0
0
10-14yrs
3
2
5
5
7
4
0
15-19yrs
1
1
2
3
3
3
0
20-29yrs
2
2
5
2
5
8
0
30-39yrs
3
6
12
5
9
4
0
40yrs+
21
19
24
22
23
7
0
PMEBs
3
9
8
7
7
4
0
Student
4
3
7
7
9
6
0
blue collar
8
8
17
11
17
11
0
Unemployed
15
9
16
12
13
6
0
<RM1k
17
18
27
25
29
12
0
RM1k-RM3k
13
12
20
11
17
13
0
RM3k-RM5k
0
0
0
0
0
0
0
RM5k>
0
1
1
0
0
1
0
Urban
15
20
26
19
26
16
0
Rural
15
10
22
18
20
11
0
North
29
29
47
35
45
26
0
Central
1
1
1
1
1
0
0
South
0
0
0
0
0
0
0
East
0
0
0
0
0
0
0
60
48
(‘000)
50
46
37
40
30
30
30
26
20
10
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
Utusan Airtime Sdn. Bhd.
SELANGOR FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
•
•
•
•
•
•
Santapan Minda
Motivasi Pagi
Cubit-Cubit Manja
Chit Chat Kampus
Rampai Ria
Suara Mimbar
Carta Lagu S’ngor
Pilihan Retro
Kuliyah
Bintang-Bintang
Daily
Daily
Fri-Sun
Sun
Daily
Daily
Sun
Daily
Mon-Sat
Daily
6.30am-6.40am
7.30am-7.45am
9.30am-10.00am
10.15am-11.00am
12.10pm-1.00pm
1.30pm-2.00pm
2.00pm-3.30pm
5.30pm-6.00pm
6.15pm-7.00pm
10.00pm-12.00pm
Artis / Album Pilihan
Retro Rock
Hiburan / SMS
Rumpun Karaoke Seni
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Selangor fm….
6am-10am
(10,000 people)
Average Audience (‘000)
5pm-8pm
(12,000 people)
Reach
Ave
Excl
TSL
99,000
7,000
18,000
11hrs 09min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
12
11
11
10
(‘000)
10
8
8
7
6
5
4
2
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
10
11
7
8
11
5
0
Male
2
3
1
1
5
1
0
Female
8
9
6
7
6
4
0
Malay
10
10
6
8
10
5
0
Chinese
0
0
0
0
0
0
0
Indian/Others
0
2
0
0
1
0
0
10-14yrs
1
0
0
0
0
1
0
15-19yrs
0
0
0
0
0
0
0
20-29yrs
0
0
0
0
0
0
0
30-39yrs
2
3
2
2
4
3
0
40yrs+
6
8
4
6
7
1
0
PMEBs
2
3
2
0
4
1
0
Student
1
0
0
0
0
1
0
blue collar
1
0
1
1
2
1
0
Unemployed
5
8
4
7
5
3
0
<RM1k
6
8
5
7
5
4
0
RM1k-RM3k
0
1
2
1
3
1
0
RM3k-RM5k
1
0
0
0
0
0
0
RM5k>
2
3
0
0
3
0
0
Urban
5
7
4
6
8
2
0
Rural
4
4
3
2
3
4
0
North
0
0
0
0
0
0
0
Central
10
11
7
8
11
5
0
South
0
0
0
0
0
0
0
East
0
0
0
0
0
0
0
Utusan Airtime Sdn. Bhd.
NEGERI FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
•
•
•
Persona Pagi
Rancak Negeri
Resepi Negeri
Serampang Laut
Gegar 60an
Dalam Kenangan
Mari Berpantun
Mon-Sun
Mon-Sun
Monday-Friday
Thu
Daily
Daily
Sunday
6.00am-9.00am
9.00am-12.00pm
11.15am-12.00pm
8.00pm-9.00pm
6.00pm-7.00pm
8.00pm-9.00pm
8.00am-9.00am
Utusan Airtime Sdn. Bhd.
Average Audience (‘000)
Average Quarter Hour Audience – Negeri fm….
Reach
Ave
Excl
TSL
42,000
1,000
3,000
4hrs 59min
4pm-8pm
(3,000 people)
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
3.5
3
(‘000)
3
2.5
2
2
2
1.5
1
1
1
0.5
0
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
0
1
1
2
3
2
0
Male
0
1
0
0
0
0
0
Female
0
1
1
2
3
2
0
Malay
0
1
1
2
2
2
0
Chinese
0
0
0
0
0
0
0
Indian/Others
0
0
0
1
1
0
0
10-14yrs
0
1
1
2
2
1
0
15-19yrs
0
0
0
0
0
0
0
20-29yrs
0
0
0
1
1
0
0
30-39yrs
0
0
0
0
0
0
0
40yrs+
0
0
0
0
0
1
0
PMEBs
0
0
0
0
0
0
0
Student
0
1
1
2
2
1
0
blue collar
0
0
0
0
0
1
0
Unemployed
0
0
0
1
1
0
0
<RM1k
0
1
0
1
2
1
0
RM1k-RM3k
0
1
1
2
1
1
0
RM3k-RM5k
0
0
0
0
0
0
0
RM5k>
0
0
0
0
0
0
0
Urban
0
1
1
2
2
1
0
Rural
0
0
0
0
1
1
0
North
0
0
0
1
1
0
0
Central
0
1
1
2
2
2
0
South
0
0
0
0
0
0
0
East
0
0
0
0
0
0
0
Utusan Airtime Sdn. Bhd.
MELAKA FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
•
•
Pantun
Dondang Sayang
Salam 60-an
Ceramah
Tuju Lagu
Pilihanku di MELAKA fm
Tuesday
Wednesday
Thursday
Friday
Saturday & Sunday
Daily
3.30pm-4.00pm
3.30pm-4.00pm
3.30pm-4.00pm
3.30pm-4.00pm
3.30pm-4.00pm
9.00pm-11.00pm
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Melaka fm….
Average Audience (‘000)
5pm-7pm
(40,000 people)
7am-10am
(23,000 people)
Reach
Ave
Excl
TSL
186,000
11,000
59,000
9hrs 57min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
25
23
22
(‘000)
20
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
22
15
7
23
18
3
0
Male
13
9
5
12
10
1
0
Female
8
6
2
12
8
2
0
Malay
22
15
7
23
18
3
0
Chinese
0
0
0
0
0
0
0
Indian/Others
0
0
0
0
0
0
0
10-14yrs
1
0
0
3
2
0
0
15-19yrs
1
1
1
1
0
1
0
20-29yrs
0
1
0
0
0
0
0
30-39yrs
1
2
1
2
2
0
0
40yrs+
18
11
5
17
14
1
0
PMEBs
5
2
0
1
1
0
0
Student
2
1
1
3
2
2
0
blue collar
10
8
5
13
11
0
0
Unemployed
5
3
1
7
4
1
0
<RM1k
14
7
4
12
12
1
0
RM1k-RM3k
7
9
3
11
6
1
0
RM3k-RM5k
0
0
0
0
0
0
0
RM5k>
0
0
0
0
0
0
0
Urban
11
8
4
10
7
1
0
Rural
10
7
3
13
11
1
0
North
0
0
0
0
0
0
0
Central
3
5
3
7
5
0
0
South
18
10
4
17
13
2
0
East
0
0
0
0
0
0
0
18
15
15
10
7
5
3
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
Utusan Airtime Sdn. Bhd.
JOHOR FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
Selamat Pagi Johor
Daily
6.00am-9.00am
Daily
9.00am-1.00pm
Daily
1.00pm-5.00pm
Daily
5.00pm-9.00pm
Daily
9.00pm-12.00pm
Petikan Minda
•
Permata
Open Slot
Sembang Usahawan
Dunia Feminin
Cara Hidup Sihat
Petikan Khutbah Jumaaat
Jom Makan Angin
Impian Si Kecil
•
Eskpresi
Open Slot – Hits Terkini
Info – Usahawan, Pengguna, Agro
•
Rampaian
Hiburan
Jejak Sahabat
Al Mimbar
Muslimah
Mari Mengaji
•
Selamat Malam Johor
Open Slot – Lagu Antarabangsa
Open Slot – [email protected]
Open Slot – Lagu Balada Pelbagai Era
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Johor fm….
Average Audience (‘000)
7am-11am
(38,000 people)
5pm-7pm
(34,000 people)
Reach
Ave
Excl
TSL
326,000
20,000
44,000
10hrs 22min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
40
35
34
34
(‘000)
30
30
27
23
25
20
13
15
10
5
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
34
34
30
27
23
13
0
Male
14
8
11
11
9
6
0
Female
20
27
20
16
14
7
0
Malay
33
34
30
26
23
13
0
Chinese
0
0
0
0
0
0
0
Indian/Others
0
1
1
1
0
0
0
10-14yrs
2
1
2
2
2
0
0
15-19yrs
2
1
5
5
2
2
0
20-29yrs
3
2
4
1
2
2
0
30-39yrs
2
4
2
2
2
1
0
40yrs+
24
27
18
17
16
8
0
PMEBs
4
3
3
4
2
1
0
Student
4
2
7
6
3
2
0
blue collar
10
6
10
9
8
5
0
Unemployed
15
24
10
8
10
6
0
<RM1k
8
6
4
4
5
5
0
RM1k-RM3k
24
26
25
21
17
8
0
RM3k-RM5k
1
2
1
0
1
0
0
RM5k>
1
0
1
1
1
0
0
Urban
11
16
9
9
8
2
0
Rural
23
19
21
17
15
11
0
North
0
0
0
0
0
0
0
Central
2
1
1
2
1
0
0
South
28
31
26
22
20
9
0
East
4
2
2
3
2
4
0
Utusan Airtime Sdn. Bhd.
PAHANG FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Topik Pagi Ini
Selera Pagi
Kaunter Udara
Doktor D’Radio
Bersama Exco
Gema Jumaat
Hiburan
Permintaan Salam Pahang
Abg Yem
Kak Ngah Kak De
Abg Chik Kak Chik
Apa Khabar Orang Kampung
Loghat Pahang
Ayah Ngah Ayah The
Moh La Weh
Pilihan Ku
Daily
Mon
Tue
Wed
Thu
Fri
Sat-Sun
Mon-Fri
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Daily
8.10am-9.00am
9.15am-10.00am
9.15am-10.00am
9.15am-10.00am
9.15am-10.00am
9.15am-10.00am
9.15am-10.00am & 2.00pm-3.00pm
2.00pm-3.00pm
3.05pm-4.00pm
3.05pm-4.00pm
3.05pm-4.00pm
3.05pm-4.00pm
3.05pm-4.00pm
3.05pm-4.00pm
3.05pm-4.00pm
9.15pm-11.00pm
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Pahang fm….
Average Audience (‘000)
6pm-8pm
(34,000 people)
Reach
Ave
Excl
TSL
343,000
14,000
30,000
6hrs 40min
1pm-2pm
(24,000 people)
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
13
18
18
16
30
15
0
Male
3
4
7
6
13
6
0
Female
10
14
10
10
17
9
0
30
Malay
13
16
16
15
29
15
0
25
Chinese
0
0
0
0
0
0
0
Indian/Others
1
1
1
1
0
0
0
10-14yrs
0
1
1
2
2
1
0
15-19yrs
2
1
2
3
7
6
0
10
20-29yrs
1
2
3
2
8
1
0
5
30-39yrs
4
3
6
1
5
2
0
40yrs+
7
10
6
7
8
4
0
PMEBs
2
2
2
1
2
0
0
Student
3
3
3
5
8
5
0
blue collar
4
5
8
5
10
5
0
Unemployed
5
8
5
4
9
5
0
<RM1k
8
11
11
9
17
12
0
RM1k-RM3k
5
6
7
6
11
3
0
RM3k-RM5k
0
1
0
1
0
0
0
RM5k>
0
0
0
0
2
0
0
Urban
2
3
5
3
8
3
0
Rural
12
14
12
13
21
12
0
North
0
1
0
1
1
1
0
Central
0
0
0
0
0
0
0
South
0
0
0
0
0
0
0
East
13
17
17
15
29
14
0
35
30
(‘000)
MONDAY-SUNDAY
18
20
15
18
16
15
13
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
Utusan Airtime Sdn. Bhd.
TERENGGANU FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
Rancangan Pilihan (12.15pm)
Melodi Kasih
Monday
Suara Kreatif
Tuesday
Mencari Bintang
Wednesday
Mari Berpantun
Thursday
Di Mana Cinta
Saturday
Lagu & Kenangan
Sunday
Menarik Hari Minggu (Saturday)
Bintang Kecil
9.00am-10.00am
Zon Carta Hits
10.00am-11.00am
Persembahanku
11.15am-12.00pm
Galeri Sukan
12.15pm-1.00pm
Rancangan Utama (Sunday-Thursday)
Info Kerjaya
11.30am
Rancangan Agama
6.00pm
Pilihan Retro
10.00pm
Pilihan Lagu Baru
11.00pm
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Terengganu fm….
Average Audience (‘000)
6pm-8pm
(29,000 people)
7am-11am
(35,000 people)
Reach
Ave
Excl
TSL
414,000
24,000
95,000
9hrs 36min
10pm-12mn
(34,000 people)
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
40
35
34
31
28
(‘000)
30
30
27
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
31
34
28
27
25
30
8
Male
12
13
11
13
9
17
4
Female
19
22
16
14
16
13
4
Malay
31
34
28
27
25
30
8
Chinese
0
0
0
0
0
0
0
25
Indian/Others
0
0
0
0
0
0
0
20
10-14yrs
1
2
1
2
2
1
0
15
15-19yrs
2
1
1
3
2
3
0
20-29yrs
8
11
7
7
9
11
4
30-39yrs
4
5
4
3
2
3
0
40yrs+
16
15
14
12
10
12
2
PMEBs
3
2
2
1
2
1
0
Student
2
2
2
4
4
4
1
blue collar
14
14
12
11
10
19
4
Unemployed
11
16
12
10
9
6
3
<RM1k
16
11
11
7
9
15
2
RM1k-RM3k
15
23
17
19
16
15
5
RM3k-RM5k
0
0
0
0
0
0
0
RM5k>
0
0
1
1
0
0
0
Urban
19
21
10
6
11
11
3
Rural
12
14
18
21
14
18
4
North
0
0
0
0
0
0
0
Central
0
0
1
1
0
0
0
South
0
0
0
0
0
0
0
East
31
34
27
26
25
29
8
25
8
10
5
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Utusan Airtime Sdn. Bhd.
KELANTAN FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
Apa Khabar Orang Kita
Seloka Bersahut
Forum Islam
Adikku Sayang
Daily
Tuesday
Friday
Saturday
3.00pm-6.00pm
5.30pm-6.00pm
10.00am-11.00am
10.00am-11.00am
Utusan Airtime Sdn. Bhd.
Average Quarter Hour Audience – Kelantan fm….
Average Audience (‘000)
3pm-7pm
(137,000 people)
Reach
Ave
Excl
TSL
769,000
65,000
177,000
14hrs 12min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
120
(‘000)
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
64
82
72
132
97
41
16
Male
27
41
41
71
51
22
7
Female
37
42
30
61
46
19
9
Malay
63
81
70
131
97
41
15
Chinese
1
2
1
1
0
0
0
Indian/Others
0
0
0
0
0
0
0
10-14yrs
3
7
6
16
11
6
1
15-19yrs
7
8
9
16
15
6
3
20-29yrs
20
24
17
29
26
11
5
30-39yrs
8
7
5
12
8
3
1
40yrs+
26
36
34
59
37
15
6
PMEBs
5
3
2
8
8
1
1
Student
10
13
13
29
26
11
4
blue collar
25
33
33
50
30
12
8
Unemployed
25
33
24
46
32
17
3
<RM1k
48
65
50
94
69
32
6
RM1k-RM3k
14
17
21
35
24
8
8
RM3k-RM5k
2
1
1
3
3
0
1
RM5k>
0
0
0
0
0
0
0
Urban
12
17
14
15
15
11
3
Rural
52
66
58
117
82
31
13
North
1
3
2
0
1
2
1
Central
0
0
0
0
0
0
0
South
0
0
0
0
0
0
0
East
63
79
70
132
96
39
15
132
140
97
100
80
MONDAY-SUNDAY
82
72
64
60
41
40
16
20
0
6am9am
9am12md
12md3pm
3pm6pm
6pm9pm
9pm12mn
12mn6am
Utusan Airtime Sdn. Bhd.
LANGKAWI FM
STATION PROFILE
Utusan Airtime Sdn. Bhd.
Program Insight ……
Core Programs
•
•
•
•
•
•
•
Motivasi / Suara Seribu
Istimewa Pilihan DJ/
Koleksi Nostalgia
Capsule Kalau/Sembang Utara
Lagu kenangan/Hello Langkawi
Kombinasi 10
Capsule Talk of the Town/Top 10
Science for Service
Travel Trips
Pilihan Anda
Capsule Teka Aje/Janji Rock
Misteri Lagenda
Daily
Daily
6.45am-7.00am
7.30am-7.45am
Daily
8.00am-8.45am
Daily
Daily
10.00am-10.30am
2.00pm-3.00pm
Daily
Daily
9.10pm-10.00pm
10.00pm-11.30pm
Utusan Airtime Sdn. Bhd.
Average Audience (‘000)
Average Quarter Hour Audience – Langkawi fm….
7am-10am
(25,000 people)
Reach
Ave
Excl
TSL
79,000
10,000
9,000
20hrs 56min
Base: All People 10+
Source: Nielsen Radio Audience Measurement (RAM)
Utusan Airtime Sdn. Bhd.
Average Audience by Time Segment….
25
20
(‘000)
20
17
14
15
10
12
8
8
5
0
6am-9am 9am-12md 12md-3pm 3pm-6pm
6pm-9pm 9pm-12mn
MONDAY-SUNDAY
Demographic
Profile
6am9am
9am12md
12md
-3pm
3pm6pm
6pm9pm
9pm12mn
12mn
-6am
Total Average
17
20
8
8
14
12
0
Male
6
9
4
4
7
7
0
Female
11
11
4
4
7
5
0
Malay
17
20
8
8
14
12
0
Chinese
0
0
0
0
0
0
0
Indian/Others
0
0
0
0
0
0
0
10-14yrs
3
7
3
3
5
4
0
15-19yrs
3
5
4
4
3
3
0
20-29yrs
2
1
0
0
1
0
0
30-39yrs
6
6
0
1
4
4
0
40yrs+
3
2
1
0
1
1
0
PMEBs
0
0
0
0
0
0
0
Student
6
11
7
7
8
7
0
blue collar
5
4
1
1
2
3
0
Unemployed
6
5
1
1
4
2
0
<RM1k
16
20
8
8
13
11
0
RM1k-RM3k
1
1
0
1
1
0
0
RM3k-RM5k
0
0
0
0
0
0
0
RM5k>
0
0
0
0
0
0
0
Urban
0
0
0
0
0
0
0
Rural
17
20
8
8
14
12
0
North
17
20
8
8
14
12
0
Central
0
0
0
0
0
0
0
South
0
0
0
0
0
0
0
East
0
0
0
0
0
0
0
Utusan Airtime Sdn. Bhd.

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