NatGeoTravel Social Media

National Geographic Travel
Social Media & Content Campaigns – June 3, 2014
NatGeoTravel Social Accounts
 NatGeoTravel Facebook
 5-6 posts daily, 1.7 million followers
 @NatGeoTravel Twitter
 12 tweets daily, 820K followers
 @NatGeoTravel Instagram
 2-5 posts daily, 415K followers
 NatGeoTravel Photo Tumblr
 5-7 posts daily, 53K followers
 NatGeoTravel on Pinterest
 1-5 pins daily, 33K followers
 NatGeoTravel Google+
 3-4 posts daily, 4K followers
2
Integral Part of Travel Sponsorships
 Social media has become essential to content campaign
pitches; partners want numbers
 Social media supports:
– Promotion of sponsored content
– Development of digital in-field reporters
 Andrew Evans, Annie Fitzsimmons, Robert Reid
– Quickly and easily shows brands how the audience
engages with their product (specifically destinationbased advertisers)
Social Integration in Content Campaigns
 Create a plan to engage on social media channels from
start-to-finish
 Social media has a channel to support all types of
content; pick what works for the content type AND the
audience you are targeting
 Find ways for your audience to create content for the
campaign
 Cross-promote social events and initiatives from your
channels
 Understand and learn from the competition; emulate what
works
Where the Locals Go Montana
Give Us Recommendations
Follow Instagram Photos From the Field
Go “On Assignment” With Us
Come Along for a Photo Walk
Plan a Trip Using Our Expertise
Read a Q & A With Photographers
Participate and Win
Why Social Media Matters in Campaigns
 Social media channels = publishing platforms
 Accessibility to an audience = immediate data
 Opportunity for user-based content creation
 Brand recognition
 Partnership opportunities
 Revenue from linked transactions