Products Recent Developments Promotion Brand

comprehensive collection to the public.
Selected as one of Turkey’s five most prestigious
fashion brands in 1996 Vakko was recently
designated the most recalled local luxury brand by
the market research company DORinsight.
History
Market
Fashion retailing is one of Vakko’s most important
areas. With the employment and exports it
creates, it is among the important sectors guiding
Turkey’s economy. Despite the economic
conjecture in Turkey and the world, the Turkish
ready-to-wear clothing sector closed 2014 with
growth much higher than the Turkish average. In
the period to come, it is expected to continue
this rapid growth with high added-value products
and services involving advanced, innovative
technologies. In Turkey, the two most important
influences in the sector’s growth are the number
high-income earners, which is growing faster
than the general population, and the large young
population.
The 2012 Market Vision Luxury report stresses
that interest in luxury products is growing
worldwide. Leading the markets in Asia, Latin
America and the Middle East in particular, this
growth far surpasses worldwide expected
economic growth. Half of the luxury products
sold worldwide are now bought by consumers in
developing markets, and Turkey is one of these
rapidly growing markets.
Achievements
Well-established fashion brand Vakko has scored
many successes and “firsts” over its 75-year
history. The holder of Turkey’s first-ever fashion
show, Vakko held the Anatolu Güneşi (‘Anatolian
Sun’) fashion and art show in 1981, the 100th
anniversary of Atatürk’s Birth. Blending Anatolian
cultures with a Western fashion concept, the
event turned into a true celebration of fashion;
exhibiting in Rome, Vienna, Brussels, Paris and
London, it introduced Europe to contemporary
Turkish fashion and Vakko.
In 1989, introducing its Vakko Superfine, Vakko
became the first fashion brand in Turkey to
produce chocolate, and led the birth of chocolate
culture in Turkey.
Weddings are among the most important
moments in people’s lives. 2001 marked the
opening of Vakko Wedding, which introduced a
wedding shopping concept like no other, bringing
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wedding dressed by famous designers around the
world under one roof.
Always placing high priority on art, Vakko
designed its Vakko scarf and necktie collection,
inspired by the Seljuk, classic Ottoman and
Anatolian arts.
In 2006, young New York based designer Zac
Posen’s creations designed especially for Vakko
eliminated the concept of time and brought two
brands together: Zac Posen Vakko.
The Vakko Fashion Center opened in
Nakkaştepe, Istanbul in 2010 united fashion,
technology and art to create world original
designs, and received multiple awards in Turkey
and around the world. Most recently receiving
the Medal of Honor from the New York based
American Institute of Architects (AIANY), the
Vakko Fashion Center received the “World’s
Best Workplaces” award from Wallpaper
magazine, and “Building of the Year” award in the
“Offices” category of Arch Daily’s “World’s Best
Workplaces” competition in 2011, and in 2013,
received the “World’s Best Office Building” Prize
in the 2013 Architizer A+ Awards.
In 2011, the Vakko Fashion Center delighted
lovers of art and fashion as the first to display the
“Stephen Jones and the Accent of Fashion” had
exhibition after its run in museums worldwide.
In 2012, Vakko opened the Vitali Hakko
Creative Industries Library, hope to Turkey’s
most comprehensive and up-to-date collection of
theoretical and practical art books and documents.
It was the first time in Turkey that a fashion
brand had presented a private library with such a
Since the founding of the Turkish Republic, Vakko
has represented Turkey’s aesthetic transformation
and modernization. In short, it presents a history of
elegance, luxury and fashion.
Turkey’s leading fashion brand Vakko began as
a small hat shop, “Şen Şapka,” founded by Vitali
Hakko in 1934. After Şen Şapka became Vakko in
1938, it began producing the latest trends in scarfs
out of Turkish silk, cotton and wool.
In 1948, in a small silk-screening workshop in
Istanbul’s Kurtuluş district, Vakko began producing
Turkey’s first printed fabrics. It continues to
manufacture these incomparable fabrics today.
Introducing a new concept in ready-to-wear
clothing with its slogan, “Vakko is Fashion,” Vakko
held Turkey’s first ever fashion show in 1955, to
display the fashion trends of the times.
sports, Vakorama quickly became a veritable youth
center. Redefining fashion each season with its
colorful, dynamic style and unique interpretation,
Vakkorama continues to be a meeting point for
young people with thirteen stores.
With its priority for production and remaining
aware of changing world conditions and
technological developments, Vakko moved its
Merter factory to Esenyurt in November 2008 and
opened the Vakko Manufacturing Center. Making
full use of state-of-the-art technology, the Vakko
Manufacturing Center reflects Vakko’s pioneering
stance in the world of fashion.
Since January 2010, Vakko has been operating at
its Vakko Fashion Center in Nakkaştepe. Already
the recipient of many awards, it has taken its place
in fashion literature. The Hayatım: Vakko (‘My
Life: Vakko’) Museum, the first fashion museum
in Turkey, was opened originally opened in the
Beyoğlu store in order to present Vakko’s journey
since 1934 and the enormous changes in clothing
culture through its extraordinary collections.
Today, it continues to operate at the Vakko
Fashion Center in Nakkaştepe.
The leader in the Turkish fashion sector, the
Vakko Group now includes ten different retailing
concepts. Today, in 2015, the Vakko Group serves
lovers of fashion through 17 Vakko, 9 Outlet
Vakko, 34 Vakko Boutique, 3 Vakko Home, 4
Vakko Wedding House, 2 Vakko Chocolate, 13
Vakkorama, 31 W Collection, 2 Vakko Mare, 2
Christofle and 4 Pronovias stores. In addition, it
operates oneV2K designers store in Nişantaşı and
at Vakko locations. Vakko products are available in
63 of Turkey’s provinces through sales channels.
In addition to Istanbul, there are Vakko locations
Recent Developments
Vakko stands behind its brand legacy, and
continues to come up with new projects in
order to support its brand values. Among
these innovations are the Vakko Mare summer
collection, originated in 2014 and including the
top world brands; the reinterpretation of the
young women’s formal collection Blue; and V2K
designers, which offers the collections of
famous designers in Turkey simultaneously
with the entire world.
Vakko Zorlu, opened in November
2013, combining fashion and art in an exquisite
architectural setting, is doubtless the most
magnificent store to open recently in Turkey.
Vakko’s recent BKM Express application, a
first in the fashion world, allows easy payment
for products from any point
Promotion
in Ankara, Izmir, Adana, Mersin and Bursa. Vakko
Boutiques cover a larger geographic region.
Abroad, there are W Collection stores in Baku,
Athens and Cyprus, a Vakko Boutique in Cyprus,
and Vakko stores in Baku.
Products
The first Vakko store opened in Beyoğlu in 1962,
and it was this store that introduced a new
phenomenon to the world of Turkish clothing. In
addition to being the largest clothing store opened
to date, Vakko Beyoğlu led the way in establishing
the new concepts of top quality, luxury clothing
and superior customer service. For the first time,
customers were able to buy without the need to
bargain; they could also exchange or get refunds
for purchases, and take advantage of regular sales.
In 1968, Vakko built its 36,000 m2 factory in
Istanbul’s Merter district. Home to paintings and
sculptures by famous Turkish artists as well as
an entire art gallery, the Vakko Factory marked
Vakko’s first step in its enthusiasm and support for
the arts.
In 1973, Vakko opened its second store, in
Ankara, followed by Vakko Izmir In 1979, and
in 1982, Turkey’s first youth store Vakkorama.
Offering a variety of activities like music, art and
With the brands under its umbrella, its exclusive
products and fine service, Vakko touches every
part of life. Vakko brand collections, created by
its own designers, are produced from the highest
quality fabrics bought from around the world, and
manufactured at the finest facilities worldwide.
Vakko also brings the top world brands together
under one roof. Vakko Couture offers the most
preferred world eveningwear brands, while the
dazzling world of Vakko Shoes & Bags’ presents
new models of original shoes and bags each
season from fashion capitals like London, Paris,
Milan and New York. Vakko Wedding, with
its endless selection of world-famous wedding
dress and accessory brands, introduces a singular
concept for the bride who wants to look magical.
Vakko carries the distinction of offering the fashion
world’s most extensive collection of scarves,
shirts and ties. Vakko Personalized Tailoring
chooses from among the world’s finest fabrics
and accessories to offer the fines in personalized
design. Vakko Home creates timeless spaces with
its rich range of choices, while Vakko Chocolate,
prepared from the world’s finest Swiss chocolate,
invites friends of Vakko to a world of delicious
temptation.
In addition to the Vakko Card offered to
special customers, Vakko holds periodical and
seasonal campaigns. In addition to holidays, major
short-term Vakko offers its loyal customers regular
deals through special campaigns and events.
Vakko’s image campaigns also add their own
special color to the world of fashion. Campaigns
presented by world-famous models combine
fashion, aesthetics and art.
Brand Values
Vakko, the first brand to come to mind at the
mention of luxury and well summed up with
its slogan “Fashion is Vakko,” is determined to
combine the values of its 75-year history with
modern technology and accelerating consumer
habits in order to continue offering its exclusive,
personalized service over the years to come.
Unlike Turkish luxury brands that concentrate on
brand variety, Vakko’s strategy is to invest in and
expand its own brand. Inseparable from culture
and art for decades, the Vakko brand cannot help
but be exclusive.
www.vakko.com
THINGS YOU DIDN’T KNOW ABOUT
Vakko
›First established in 1962 with Vakko Beyoğlu, Vakko is Turkey’s first multistory fashion chain.
›Vakko was the first institution in Turkey to
look toward Anatolian and Ottoman
culture, Ottoman motifs and the works of
Bedri R. Eyüboğlu and other modern
Turkish artists and adapt them to fashion and home décor.
›Vakko’s Merter factory has the distinction of
being Turkey’s first factory to house
works by modern Turkish artists, and to
have received visits by world famous Haute
Couture designers such as Pierre Cardin.
›Promoting Turkey with its window displays,
Vakko is identified especially with its New
Year’s displays, which are eagerly awaited
every year.
›Vakko is the first and only fashion brand in Turkey to offer the Katia and V de Vakko women’s and men’s fragrance collections.
›Vakkorama, with its culture, arts and sports events geared toward young people, was the first brand to turn fashion into a way
of life, as well as the first to Introduce alternative sports such as snow and
water skiing, skateboarding, sailing, carting,
rally and offshore to Turkey.
›Vakko was the first fashion brand to clothe its national football, basketball and volleyball teams.
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