DYLAN`S CANDY BAR STYLE GUIDE 2013

DYLAN’S CANDY BAR STYLE GUIDE
2013
CONTENTS
4. LOGO
6. LOGO USAGE
8. COLOR PALETTES
10. APPAREL FABRIC COLORS
12. TYPE TREATMENTS
14. MASCOTS
16. PATTERNS
19. SIGNATURE STRIPE
21. LEGAL LINES
23. CONTACT
D
S
DYLAN’S CANDY BAR
STYLE GUIDE
LOGO
LOGO VARIATIONS
REGISTERED TRADEMARK MUST BE PRESENT ON LOGO.
PMS FULL COLOR
LOGO
CMYK FULL COLOR
LOGO
D
S
ONE COLOR
LOGO
4
DYLAN’S CANDY BAR
STYLE GUIDE
LOGO
USAGE
PMS FULL COLOR
LOGO VARIATIONS
TARGET COLORS VARY ACCORDING TO THE COLOR OF THE BACKGROUND.
STEM COLORS VARY PER PROJECT - CONFIRM WITH YOUR DYLAN’S CANDY BAR CONTACT.
* OUTER RING ON MARTINI TARGET IS GREEN
* OUTER RING ON FIRST TARGET IS TURQUOISE
* OUTER RING ON CONE TARGET IS YELLOW
* OUTER RING ON GIFT TARGET IS PINK
D
S
ONE COLOR LOGO
BLACK & WHITE LOGO TO BE USED ONLY WHEN ABSOLUTELY NECESSARY.
6
DYLAN’S CANDY BAR
STYLE GUIDE
COLOR
PALETTES
PMS COLORS
P 1905
YELLOW
012
P 300
ORANGE
021
PP186
164
P 3135
P 266
P 334
CMYK BREAKDOWN
C:
M:
Y:
K:
C:
M:
Y:
K:
0
37
5
0
C:
M:
Y:
K:
100
50
0
0
C:
M:
Y:
K:
3
100
84
0
C: 100
M: 10
Y: 30
K: 0
C:
M:
Y:
K:
100
0
70
0
C:
M:
Y:
K:
0
70
100
0
C:
M:
Y:
K:
79
90
0
0
D
S
0
5
100
0
C:
M:
Y:
K:
100
0
70
0
8
DYLAN’S CANDY BAR
STYLE GUIDE
APPAREL
FABRIC COLORS
YELLOW 012
P MAGENTA
P 1905
P 444
P 267
P 349
D
S
P 286
P 3135
10
DYLAN’S CANDY BAR
STYLE GUIDE
TYPE
TREATMENTS
TYPEFACES
GILL SANS BOLD
ABCDEFGHIJKL
MNOPQRSTUVWXYZ
GILL SANS LIGHT
ABCDEFGHIJKL
MNOPQRSTUVWXYZ
D
S
12
DYLAN’S CANDY BAR
STYLE GUIDE
MASCOTS
“VANILLA”
THE BUNNY
D
S
“CHOCOLATE”
THE BUNNY
14
DYLAN’S CANDY BAR
STYLE GUIDE
PATTERNS
CANDY SPILL
PHOTOSHOP VERSION
CANDY SPILL
VECTOR VERSION
CANDY STRIPE
PHOTOSHOP VERSION
CANDY STRIPE
VECTOR VERSION
SIGNATURE STRIPE
DOT PATTERN
16
DCB DESSERT PATTERN
(BLUE)
DCB DESSERT PATTERN
(PINK)
Attn: CB Team
AW # 1356
Re: Development
Date: 3-23-2010
SCREEN PRINT ON BLACK
Grainy PG - F08 B-002A
ARTWORK ACTUAL SIZE
CHOCOLATE SAYINGS
WHITE
DO NOT PRINT
BLACK
HOLIDAY PEPPERMINT
17
DYLAN’S CANDY BAR
STYLE GUIDE
SIGNATURE
STRIPE
E
E
SIGNATURE STRIPE
DCB PMS STRIPE. TO BE USED IN THIS RATIO.
SCALE PROPORTIONATELY. DO NOT STRETCH.
PMS STRIPE TRIM
CMYK STRIPE TRIM
TO BE USED IN THIS RATIO. DO NOT STRETCH.
INCORRECT USAGE
SQUEEZED
STRETCHED
19
DYLAN’S CANDY BAR
STYLE GUIDE
LEGAL
LINES
L
S
LEGAL LINES
LONG VERSION
DYLAN’S CANDY BAR and the DCB Logo are Reg. TMs ®
of Dylan’s Candybar, LLC. All rights reserved. ©
SHORTER VERSION
Manufactured for:
Dylan’s Candybar, LLC
New York, NY 10065
All Rights Reserved. ®, ©.
SHORTEST VERSION
Mfd. for Dylan’s Candybar, LLC
NY, NY, ®, ©
WEBSITE
WEBSITE SHOULD BE WRITTEN AS FOLLOWS:
www.DylansCandyBar.com
21
DYLAN’S CANDY BAR
STYLE GUIDE
CONTACT
CONTACT
FOR FURTHER CREATIVE INQUIRIES CONTACT:
Mayumi Ando
Senior Director, Creative
212.620.2700 ext. 4016
[email protected]
T
23