FY2017 - Roswell, GA

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FY2017 - Roswell, GA
EXCISE TAXES ON RENTAL
OF MOTOR VEHICLES
City of Roswell
FY 2017 Budget Process
April 11, 2016
Rate and Intent
Tax levied at the rate of 3 percent of the
rental charges
‡ Funds shall be made available for
‡
„
promoting
‡
„
for the provision of
‡
„
industry, trade, commerce, and tourism;
convention, trade, sports, and recreational facilities;
and
public safety purposes
Rental Companies
DBA
LOC NO
STREET
STREET TYPE
ENTERPRISE RENT-A-CAR-0310
10670
ALPHARETTA
HWY
ENTERPRISE RENT-A-CAR-0356
11572
ALPHARETTA
HWY
BUDGET RENT A CAR
715
HOLCOMB BRIDGE
RD
PEACHTREE EQUITY LEASING
1030
SADDLE LAKE
CT
ENTERPRISE RENT-A-CAR
11235
ALPHARETTA
HWY
U-HAUL COMPANY OF GEORGIA
2840
HOLCOMB BRIDGE
RD
ENTERPRISE RENT-A-CAR
1579
HOLCOMB BRIDGE
RD
AVIS
875
MANSELL
RD
HERTZ CORP THE
11030
ALPHARETTA
HWY
PRESTIGE PENSKE RENTAL
1327
HOLCOMB BRIDGE
RD
ENTERPRISE RENT-A-TRUCK 036T
11572
ALPHARETTA
HWY
CLUTCH GEORGIA
11285
ELKINS
RD
Other Considerations
‡
Mayor and Council to determine projects
and/or purposes annually within the City’s
Budget Ordinance
‡
Auditor shall include report of revenues
and expenditures pertaining to tax
Next Steps
‡
Bring an Ordinance to Mayor and Council
for First Reading
‡
Implement Ordinance in Fiscal Year 2017
City of Roswell
FY 2017 Budget Process
Outside Organizations
April 11
11, 2016
Roswell Historical
Society
City of Roswell
FY 2017 Budget Process
FY 2017 Budget Proposal
April 11, 2016
Old Roswell Cemetery
Roswell Historical Society
© 2016 by RHS. All Rights Reserved
Background
Circa 1836, Old Roswell Cemetery began as burial grounds for Mt. Carmel
Methodist
In 1859 the Methodist church moved from the location, and burials were opened
to the public.
In 1997 the Roswell Cemetery Care Assn., Inc. gave the city over $135,000 for the
care of the grounds. Those funds are now depleted.
Old Roswell Cemetery occupies almost ten acres in the heart of Roswell. There are
approximately 3,000 burials, 2,471 are marked.
Eleven Roswell Mayors are resting there. There are 186 veterans.
This cemetery meets the definition of an abandoned cemetery as outlined in the
Georgia Municipal Burial Act of 1991, GA 36-72.
In 2008 the City commissioned an assessment of the three historic cemeteries.
On September 23, 2014, the City and the Roswell Historical Society entered into a
Memorandum of Understanding.
The City agreed to maintain the grounds.
The Roswell Historical Society agreed to preserve the monuments and record the history of this
special place.
Community Involvement
Girl Scout Troop 11483
Spring, 2016 Cleaning
Broad Community Support
Alessios Restaurant, Crossville Rd. Roswell
Elkins Pointe Middle School Historic Society
North Fulton Veterans of Foreign Wars
(NFVFW)
Roswell United Methodist Church
Best Little Flower Shop in Roswell
Fellowship Christian Academy
Peachtree Garden Club
Sandy Springs Garden Club
Boy Scout Troop 347, Cody Killebrew Eagle
Project
Girl Scout Troop 11483, Sweet Apple
Elementary
Redfern Tree Service
Signarama Holcomb Bridge Rd
Carl Moore, Blacksmith, Welder, &
Fabricator
Georgia Municipal Cemetery Association
Roswell American Legion
Sons of the Confederate Veterans
The Chandlery, Canton Street, Roswell
Georgia Department of Natural Resources,
Historic Preservation Division
Roswell City Council members
Sons of the American Revolution
Children of the American Revolution (CAR)
Georgia State University, Historic
Preservation Department
Roswell Convention and Visitors’ Bureau
Starbucks, Holcomb Bridge Rd.
Cub Scout Pack 845, Roswell United
Methodist
Historic Oakland Cemetery
Roswell Garden Club
St. Peter Chanel Youth Group
Camellia Garden Club of Atlanta
Ladies of the Old Guard, Gate City Guard
Roswell High School Chorus
Thumbs Up Diner
Daughters of the American Revolution (DAR)
Atlanta Chapter
Lucky’s Burgers and Brews
Roswell High School ROTC
United Daughters of the Confederacy (UDC)
Alfred Holt Colquitt Chapter
Daughters of the American Revolution (DAR)
Martha Stewart Bulloch Chapter
Martin’s Landing Garden Club
Roswell Ramblers
Wreaths Across America
Daughters of Union Veterans of Civil War
(DUVCW)
National Charity League (NCL) Magnolia
Chapter
Roswell Rotary Club
Dunkin Donuts Holcomb Bridge Rd.
North Fulton Retired Educators (NFREA)
Roswell Woman’s Club
Donation Funded Repairs
Historic and Recent
Mature Trees
Maintenance Needs
Public Safety
Woodstock Street Erosion
Northside
Southside
Cemetery Solar Lighting
Access Road Maintenance
Northside
Southside
Landscaping
Water Availability
Cemetery Arch
Highway 9 Chain
Highway 9 Wall
Research Library & Archives
Roswell Historical Society
Questions?
Downtown
Development Authority
City of Roswell
FY 2017 Budget Process
Roswell Downtown
Development Authority
Roswell Downtown Development Authority
• Who we are
• What we do
• Where we are going
• 2017 Budget
Who We Are
Unique Skills
Development Experience
Holistic view point
Type “A” personality
Experts on livability,
workability & feasibility
Livability
Workability
Feasibility
Who We Are
Responsive
•Respond to calls from developers
•Offer input on financing
•Weigh in on pending projects
Proactive
•Engage in development activity
•Create recurring income
•Master planning
•Pursue catalyst opportunities
Livability
Workability
Feasibility
What We Do
Dynamic development plan that integrates
the vision into real viable development
Define and execute key catalyst
opportunities
From Concept to
Commerce
Livability
Workability
Feasibility
What We Do
Unique vantage
ge point
e to
Unifying force
achieve a common
mmon
ntown
vision of Downtown
Roswell
Partner with Roswell
e
Inc. to achieve
omic
optimum economic
development
Collaborate with
stakeholders
Livability
Workability
Feasibility
What We Do
Experience & Influence
+ Tangible Tools
= Ma
Making
aking It Happ
Happen
pe
en by Turning
ng Vision into Reality
photos courtesy of CNU
Livability
Workability
Feasibility
Where We are Going
Move with pace and purpose
Investment to create perpetual
cash flow
Dedicate resources that we
manage to implement and
coordinate efforts to achieve
goals
Livability
Workability
Feasibility
THE YEAR AHEAD
Roswell Plaza Redevelopment
RFQ Developed and Issued
RFP Developed, Issued & Awarded
Catalytic Projects
Working on other projects that
implement the vision for Downtown
Reaching out to Stakeholders
throughout the DDA area.
ROSWELL DOWNTOWN
Development Authority
To be the premier riverside community connecting
strong neighborhoods and the entrepreneurial spirit
Livability Workability
Feasibility
BUDGET
Proposed Budget
FY2017
Notes
Operating
Project*
TOTAL
Administrative Support
50,000
50,000
Support by Independent Contractor
Contract Services
10,000
10,000
Economic Studies
Audit
5,000
5,000
Dues/Subscriptions
4,500
4,500
Split Co-Star & Demographics program w/ Roswell Inc
Insurance
2,500
2,500
D&O Insurance
Office Supplies
1,000
1,000
Website/Social Media
7,500
7,500
Improve ability to gather public comment
Legal
15,000
15,000
Legal expenses related to meetings/open records
Hospitality
2,000
2,000
Project Pursuit Expenses
-
58,280
58,280
*Already received from City for Roswell Commons
purchase; requesting to retain remaining amount ($58,280
of $75,000 received)
Board development
Training
1,000
1,000
Contingency
4,000
4,000
102,500
Total
58,280
160,780
BUDGET
DDA BUDGET BY PROGRAM
FY2017
Project*
58,280
10,000
-
Operating
Project Pursuit
Downtown Planning
Community Awareness/Communication
Grant Opportunities
Admin. Support & Coordination
TOTAL
7,500
85,000
102,500
FY 2017 Operating Request
Est. Remaining as of 6/30/16
$102,500
$46,720
ADDITIONAL FUNDING NEEDED
$55,780
58,280
TOTAL
58,280
10,000
7,500
85,000
160,780
*DDA is requesting to retain the $58,280 for future
project pursuit expenses
Roswell Downtown Development Authority
Annual Budget FY 2017
Focus for FY2017
1 Redevelopment projects
-Roswell Plaza
-Other potential downtown projects
2 Public outreach
-Enhance website
-Use blogging to share trends/opportunities
3 Parking in the downtown Roswell area
-Seek opportunities for public-private partnerships
Note Roswell Commons Lease: All excess funds with be retained for project costs
Proposed Budget
Administrative Support
Contract Services
Audit
Dues/Subscriptions
Insurance
Office Supplies
Website/Social Media
Legal
Hospitality
Operating
50,000
10,000
5,000
FY2017
Project*
4,500
2,500
1,000
7,500
15,000
2,000
Project Pursuit Expenses
Training
Contingency
Total
1,000
4,000
102,500
58,280
58,280
Operating
10,000
7,500
85,000
102,500
FY2017
Project*
58,280
58,280
Notes
TOTAL
50,000 Support by Independent Contractor
10,000 Economic Studies
5,000
Split Co-Star & Demographics program w/
4,500 Roswell Inc
2,500 D&O Insurance
1,000
7,500 Improve ability to gather public comment
Legal expenses related to meetings/open
15,000 records
2,000
*Already received from City for Roswell
Commons purchase; requesting to retain
remaining amount ($58,280 of $75,000
58,280 received)
1,000 Board development
4,000
160,780
DDA BUDGET BY PROGRAM
Project Pursuit
Downtown Planning
Community Awareness/Communication
Grant Opportunities
Admin. Support & Coordination
TOTAL
FY 2017 Operating Request
$102,500
Est. Remaining as of 6/30/16
$46,720
ADDITIONAL FUNDING REQUESTED
$55,780
TOTAL
58,280
10,000
7,500
85,000
160,780
*DDA is requesting to retain the $58,280 for future project
pursuit expenses
Convention & Visitors
Bureau
City of Roswell
FY 2017 Budget Process
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dŽƚĂů
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ΨϲϭϮ͕Ϯϳϵ
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• ϯsŝĚĞŽƐΘĂĚĚŝƚŝŽŶĂůĨŽŽƚĂŐĞ
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Ψϴ͕ϱϬϬ
ΨϮϵ͕ϱϬϬ
ΨϭϮ͕ϴϯϳ
ZK/
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ŵĂƌŬĞƚŝŶŐͬƉƌŽŵŽƚŝŽŶƐ͗
•
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DĂƌŬĞƚŝŶŐͬWƌŽŵŽƚŝŽŶƐΨϮϵ͕ϱϬϬ
ĂƐĞĚŽŶƚŚĞ^ƚƵĚLJƚŚĞϮϬϭϲͲϭϳŝŶǀĞƐƚŵĞŶƚŝŶĐƌĞĂƐĞǁŽƵůĚсΨϭϬ͕ϳϲϰ͕Ϯϱϱ͘ϬϬŝŶdŽƵƌŝƐŵ
ĐŽŶŽŵŝĐĐƚŝǀŝƚLJĨŽƌƚŚĞŝƚLJŽĨZŽƐǁĞůů͘
Imagine Roswell Arts and Culture 2030
SS Sentinel, Rollin Karg
Sponsor:
Lennar Multifamily/Roswell City Walk
Location:
Riverside Park West Trail Entrance
“Energy”…Operations
$100,000
(same as last year)
Solar Wind, Patricia Vader
Location:
Big Creek
Page 1
Maintaining our “stuff”…
Website
$4,000
Architectural Reliquary:
Gothic Bike Rack,
Suzy Hendrix
Sponsor:
DDA 2015 Members
Location:
Heart of Canton Street
Signature Oak Tree…ArtAround Roswell
$50,000
$35,000 RAF
$15,000 RAC
(same as last year)
Oak Leaf Triptych, Jim Gallucci
Sponsor:
Gas South
Location:
Roswell Area Park Playground
Page 2
Bicycle Built For Two, Jim Collins
Going the Distance
Feasibility
$25,000
(as stated in Arts Study
& SEDP)
Sponsor:
Bank of North Georgia
Location:
Riverside Park East Trail Entrance
Taking Flight…..Marketing & Outreach
$25,000
Avian, Michael Dillon
Location:
Roswell Area Park Lake
Page 3
NAHM …………Rising to possibilities
$2500
(same as last year)
Smoke, Marc Moulton
Sponsor:
Roswell Inc
CVB Board
Visit Roswell
Location:
Town Center
New Opportunities….
Arts Grant Professional
$20,000
Early Hatch, Joey Manson
Location:
Don White under 400
Page 4
Einstein Sundial, Mary Ruden & Robert Benfield
Sponsor: Publix Supermarkets
****Community “steAm” Truck
Location: Don White Volleyball
No Need to be a Nobel Prize
Winning Scientist
$704.2 B/Eco
4.23%/GDP
4.7 M Employees
10% Inc. Spend
4.6% Growth Rate
$24.1 B Trade Surplus
50% Copyright
4966/28,395 Ful.
3220/16,225 d-6
888/3191 S-56
the ARTS…
A Roswell
METAMORPHOSIS
Priceless!!!!!!!!
Papillon, David Landis
Location:
East Roswell Park
Page 5
INITIATIVES
RAC/Cultural
Services
RAF
Roswell Arts Fund (Operations)
$100,0000
Performance Space Feasibility
25,000
All Arts Website Maintenance
4,000
Marketing & Outreach
25,000
Arts Grant Professional
20,000
ArtAround Roswell Tour
35,000
NAHM
$15,000
2,500
$209,000
$17,500
Page 6
City Council
Presentation
SEDP and Funding Request Discussion
Monday, April 25, 2016
ROSWELL COMPARISON
Page 7
COMMERCIAL
RESIDENTIAL
LAND USE
COMPOSITION
Roswell
ROSWELL
Alpharetta
Sandy
Springs
Johns
Creek
Milton
ALPHARETTA
Page 8
RETAIL
SERVICE
MARKET
COMPOSITION
21% Automotive
79% All Other Retail
99% Warehouse
RETAIL
43% Automotive
DEVELOPMENT
SINCE 2005
WAREHOUSE/FLEX
OFFICE
Roswell Alpharetta
Sandy
Springs
Johns
Creek
Milton
OFFICE
SERVICE
Roswell Alpharetta
Sandy
Springs
Johns
Creek
Milton
WAREHOUSE/FLEX
All numbers in square feet.
Page 9
BUSINESS LICENSES
Roswell
Alpharetta
Sandy
Springs
Johns Creek
Milton
BUSINESS SURVEY FINDINGS
(346 Responses)
Page 10
TOP RESPONSE
INDUSTRY SECTORS
65% of All
Respondents
Other
Services
Professional,
Technical, Scientific
Retail
Trade
Health Care,
Social Assistance
Real
Estate
Respondent Facts
X
60% small businesses (<$1M in sales)
X
67% have fewer than 5 employees
X
80% fewer than 10 employees
X
30% women-owned
X
24% home based businesses
Page 11
Respondent Facts
X
63% primary consumers from outside North Fulton County
X
27% members of Chamber
X
X
55% members of trade organization
35% of workers live in Roswell (respondents who reported)
X
60% of small businesses have more than ¾ workers live in Roswell
Respondent Facts
X
75% of respondents have been in Roswell over 3 years
X
12% indicated a decline in business since 2012
X
X
X
X
20% due to scaling back/semi-retirement
25% due to government interference
50% due to market/economy
83% of respondents have ¾ workforce as ‘skilled’
Page 12
Respondent Facts
X
51% indicate need more employees in 3 years
X
X
Perception of unskilled labor worst in market
X
X
X
Almost all have hourly needs (skilled and unskilled)
Lowest scores for both quality and availability
17% say workforce a detriment
5% will downsize (workers or space)
X
10 respondents indicate will leave Roswell
X
Need more/better space
X Costs (operational/governmental)
Lack of local supply of
labor
Other
Housing affordability
Housing availability
What factors
contribute to
difficulties in
recruiting
personnel?
Availability of public
transportation
Inadequate skill sets
I have no trouble finding
employees
Page 13
Respondent Facts
X
18% have trained workers using contractors
X
X
Market climate factors generally positive in Roswell
X
X
X
X
Only 5 have used state programs
27% see transportation as a problem
24% see business regulation as a problem
5% to 12% on all other factors
144 respondents (42%) want further information from
Roswell Inc
X
60 gave contact information for immediate communication
Page 14
STRATEGY SUMMARY
Small Business Development
X
THINGS WE ARE DOING
X
X
X
X
X
Roswell Business Academy
Ombudsman Program
Network events
Community Connectors
THINGS WE WANT TO DO
X
X
X
Virtual Incubator Program (RBA phase 2)
Mentorship Program
Financial Institution Network
Page 15
Industry Support
X
THINGS WE ARE DOING
X
X
X
X
X
Roswell Restaurant Alliance
Ombudsman program
Site visits
Roundtables (auto, health, real estate, professional services, IT)
THINGS WE WANT TO DO
X
X
X
X
Target industry recruitment
Annual business survey
More frequent, proactive site visits
Roundtables (hospitality, retail, entertainment)
Workforce Development
X
THINGS WE ARE DOING
X
X
X
X
RUMC Job Networking partnership
Advertising existing programs
Ad hoc requests
THINGS WE WANT TO DO
X
X
X
Provider networking and outreach
Industry workforce recruitment events
Annual business survey
X
X
Targeted workforce outreach
In-house programs
Page 16
Marketing
X
THINGS WE ARE DOING
X
X
X
X
X
Website
Newsletter
Video
Regional and Local Advertisements
THINGS WE WANT TO DO
X
X
X
X
X
X
Industry materials
Downloadable cut sheets
Testimonial book
Catalyst site identification
Catalyst site asset book
Xceligent Software (verified commercial real estate information
including comprehensive inventory of commercial properties,
historical trends, market analytics, and demographic)
Networking
X
THINGS WE ARE DOING
X
X
X
X
X
Roswell Connect
Building Opportunity Roswell (real estate professionals luncheon)
Roswell Coffee Connect
Daily small business connections
THINGS WE WANT TO DO
X
X
X
X
X
Women in Business events
Industry specific events (i.e. healthcare, logistics…)
Implementation partner events
Regional events (North Fulton Opportunity Outlook)
Young professional development events
Page 17
Community Engagement
X
THINGS WE ARE DOING
X
X
X
X
X
X
Roswell Leadership Focus (bi-annual)
Economic Development Alliance
Council updates
Website
Report card
THINGS WE WANT TO DO
X
X
X
X
Advocate program
Economic development 101
Town hall meetings
HOA outreach
Toolbox
X
THINGS WE ARE DOING
X
X
Marketing state programs (Opportunity Zone)
Unified Development Code
THINGS WE WANT TO DO
X
X
X
Better location/Business resource center
CID
TAD
Page 18
FY2017 Funding Request
FY2017 Funding Areas
ƒ
Local educational, retention and
communication programs, including small
business outreach
ƒ
External marketing, outreach and response to
opportunities, including regional coordination
and planning
ƒ
Administrative and Staffing
Page 19
FY2017 Funding Areas
Funding Purpose
Local educational, retention and
communication programs, including
small business outreach
External marketing, outreach and
response to Economic Development
opportunities, including regional
coordination and planning
Administrative and Staffing
Expense
Additional Notes
198,110
Includes Roswell Leadership Focus,
Roswell Restaurant Alliance and Industry
Roundtables (auto, health, professional
services, IT)
67,088
Includes regional interfacing with Metro
Area partners, site selectors, site visits,
commercial real estate analysis and
trends, regional conferences
511,602
Includes ombudsman support, small
business consulting, business community
and economic development liaison
support
FY2017 Funding Sources
ƒ
Revenue producing programs expected to continue to
grow in FY2017
ƒ
Corporate and business sponsorships (IncVestors) also
anticipated to increase
ƒ
City Support (less funding required from the City in
FY2017 budget. If adoption of SEDP recommendations
increases FY2017 programming expenses, a mid-year
funding request may be required)
Page 20
FY2017 Funding Request
Total Expense
776,800
Roswell Inc Generated Income
260,800
City Funding Request
516,000*
*24,000 less than FY2016
Page 21