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2011
Chiggy’s Touch
November 6, 2011
[SPONSORSHIP PACKAGE]
Fundraising Event to support The Stephen Lewis Foundation (SLF).
WHO WE ARE
Just on the edge of Yorkville we are a top professional salon specializing in, but not
limited to, curly hair!
Chiggy’s Touch is a full-service salon that offers Extensions, Blow-Outs, Perms, Relaxers and
Haircuts as well as Vegan Keratin Smoothing Treatments.
In addition to curls, Chiggy’s Touch also specializes in haircolour, and aims to create harmony
between curls and haircolour. Chiggy’s Touch offers style treatments that coincide with your
hair’s colour, whether natural or previously coloured/treated.
Chiggy’s Touch owner
Patience Chigumira has been
professionally styling hair for
more than ten years. “Chiggy”
is short for Chigumira,
Patience’s maiden name.
Chiggy’s Touch salon was
founded in April, 2007 and is
located at 184 Davenport
Road, lower level.
PATIENCE CHIGUMIRA
NATALIA PETROVA
Founder & CEO
Ph: (416)732-4302
Email: [email protected]
Marketing
Ph: (416)722-3329
WWW.CHIGGYONLINE.COM/HAIRSHOW
The Hair Show Sponsorship Package
Page 1
FUNDRAISING AND CHARITY
Chiggy’s Touch Salon is proud to host this fundraising event to support The Stephen Lewis Foundation
(SLF).
The Stephen Lewis Foundation (SLF) supports grassroots organizations working to turn the tide of
HIV/AIDS in Africa. Since 2003, we have funded more than 700 initiatives with 300 community-based
organizations in 15 countries.
These grassroots groups are a lifeline for their communities: they provide education and counselling
about HIV prevention, care and treatment; distribute food, medication and other necessities; reach
into the homes of the sick and vulnerable through holistic home-based care; help children
orphaned by AIDS and other vulnerable children gain access to education and cope with their
grief; and support grandmothers, who are overwhelmingly the caregivers for their orphaned
grandchildren.
Proceeds of the event will go to the Stephen Lewis Foundation, to support the Chieda Child Care
Center.
Chiedza works amongst the poorest of the poor from three urban townships near Harare. Most
activities revolve around its Child Care Centre that was originally established in 2001 as a hospice for
children dying of HIV. Immediately after the founders started, however, they realized that it would
be better and more cost-effective to take a broader, more preventative approach by reaching out
to children in the community while they are still relatively healthy. Chiedza began implementing
programs with SLF support in 2006, growing its beneficiary base from 125 children to over 1500.
Quality-care remains the organization’s driving force, despite innumerable difficulties caused by the
collapse of Zimbabwe’s infrastructure and economy.
Today, Chiedza has two main client groups: orphaned children and the grandmothers who take
care of them. Chiedza (which means “dawn’s early light” in Shona) provides its beneficiaries with a
pre-school, psychosocial and nutritional support, medical screening and assistance, after-school
and out-of-school children’s activities, educational assistance, children’s camps, and community
outreach. Special care is provided to 60 children who are living with HIV, and there are many
innovative programs. For example, Chiedza aims to build the capacity of grandparent-caregivers
through training in child-care, income-supplementation activities and herbal gardening (using
medicinal herbs at the Centre’s own garden as a demonstration plot). Sport and camp activities are
provided because they offer hope and joy to the children. School fees and tuition payments
underwrite the education of especially talented and needy primary and secondary schoolchildren.
Older children are weaned off Chiedza assistance with livelihood skills, small business training and
access to start-up loans. To sustain this holistic program, SLF funding provides staff development
activities and an annual planning retreat.
We are all honoured to have you and/or your Company as a partner and co-author in this
fundraising event for supporting the Chieda Child Care Center.
Page 2
VENUE
99 Sudbury Street Toronto ON M6J 3S7
Nestled in the heart of Queen West, 99
SUDBURY is a multi-functional event space
located steps away from some of
Canada's finest galleries, hip social
establishments and Toronto's trendy
Parkdale and Liberty Village.
Renowned for its fusion of New York Chic
and Modern Renaissance, 99 SUDBURY was
once a landmark glass factory that has
been redesigned into an event mecca.
The newest addition to 99 Sudbury is
99 Gallery. Featuring 6,000 square
feet of pristine white space and
soaring 17ft ceilings.
Event spaces combined totals 8,000
sq ft including a gala reception for
over 1,000 sq ft.
After many years of service, 99
SUDBURY has become a staple
lifestyle establishment in the vibrant
downtown Toronto Gallery District.
We look forward to welcoming you
and your guests to the magnificent
facility at 99 Sudbury.
Page 3
THE HAIR SHOW
Our Hair Designers
Orin Gecelter
Hair Extensions and Make-Up
Nadine Lea
Waves and Haircut
Kim Bosse
Color and Haircut
Hair showcases from the Hair Designers
•
•
•
Introduction of new hair trends
Tips and hairstyle techniques
Catwalk
Silent Auction
25 UNIQUE VENDORS
OVER 350 GUESTS
AGE RANGE 21-45
Entertainment
Celebrities
African dancers
African Drums Performance
Patience Chigumira
“Chiggy”
Fabulous O'devours
Shopping Experience
Page 4
SPONSORSHIP
In exchange for your sponsorship we can offer full acknowledgement at the event for the level of
support you choose. We will display your marketing materials, products, and banners, to 350
attendees, mostly ladies ages 21-45, numerous media outlets, and community groups to see during
the event.
e-commerce
A weekly email will be sent to our database with sponsors represented in the email. The database
includes over 900 individuals.
We are going to promote The Hair Show on Facebook, twitter and other social media websites. The
Hair Show will be posted on all available known web based event calendars for Toronto and GTA.
Public Relation
Press Releases will be sent to the local newspaper and magazines. Also, they will be posted all over
the internet.
Marketing Collateral
Sponsors can be represented on all promotion materials.
Flyers with the sponsors represented will be handed out at public locations. Event banners will be
produced with sponsors represented.
Brand Visibility
The Hair Show will be promoted through websites, mass event flyer, social networking sites and
newspapers. As an event sponsor, your Company logo will be displayed on all the promotional
websites, mass flyers, and listed in newspaper articles as sponsors leading to this event.
The Event
During The Hair Show the sponsors will have several opportunities to market their products and
create brand awareness. Event banners will be at the event location and will include the sponsors.
Tables and chairs are available at the event for all level sponsors (excluding Gift Bag Sponsor). A
program brochure will be available to each event attendee. There will be an ad for each sponsor
respective to their level of sponsorship. There will also be a tribute page for each sponsor. Gift bags
will be given to each attendee and will include promotional items from our sponsors. The bags will
be given to the attendees upon arrival. The gift bags and coupons are open for sponsors.
We are open to discuss other ideas sponsors have that would be mutually beneficial for
the sponsors, the contestants and the producers.
Page 5
Platinum Sponsor
The Platinum Sponsor is the most prestigious and visible of all sponsorships available and is
reserved for only ONE organization or company.
The value of this sponsorship is $1000.
The benefits:

Title of Official Platinum Sponsor of The Hair Show

Company Name and Logo Headlines Marketing Advertisements

A 10 minute stage presentation to showcase products and give-a-way door prizes

Company name on Press Releases, Printed and Video Advertisement

Company Name and Logo on Official Show Banners

Company Name and Logo printed on front cover of Official Show Guide

Full page ad on Back Cover of Official Show Guide

Company Fliers and Handbills distributed at information Booth

Exclusive Press Release sent announcing Company’s Sponsorship of The Hair Show

Booth near Front Entrance

Right to use Event Name in Marketing Campaign

10 Tickets to The Hair Show

One Membership to Ciggy’s Touch Salon ($350 Value)

Large Banner on the Website

Company information with links on the Website, Blogs and Facebook Pages

Company Name and Logo on one of the Red Carpet Banner

Promotional items inside each gift bag
You can donate cash or provide your products and/or services worth this value for our Silent
Auction or Give-Away Prizes to get this title.
Page 6
Gold Sponsor
The benefits:

Title of Gold Sponsor of The Hair Show

Company Name and Logo included in all Marketing Advertisements

Company name on Press Releases, Printed and Video Advertisement



Full page ad on inside Front Cover of Official Show Guide

Company Fliers and Handbills distributed at information Booth





One Membership to Ciggy’s Touch Salon ($350 Value)

Company information with links on the Website, Blog and Facebook Page

Page 7
Silver Sponsor
The benefits:

Title of Silver Sponsor of The Hair Show

Company Name and Logo included in all Marketing Advertisements

Company Name on Press Releases, Printed and Video Advertisement



Full page ad on inside Front Cover of Official Show Guide

Company Fliers and Handbills distributed at Information Booth





Brief Company information with links on the Website, Blog and Facebook Page

Page 8
BRONZE SPONSOR
The benefits:
•
•
•
•
•
•
•
•
•
•
•
Title of Bronze Sponsor of The Hair Show
Company Logo on Press Releases, Printed and Video Advertisement
Company Logo printed on front cover of Official Show Guide
Half page ad inside Official Show Guide
Company Fliers and Handbills distributed at Information Booth
Exclusive Press Release sent announcing Company’s Sponsorship of XYZ
segment of the show
Booth
Company name mentioned on Entertainment stage and Sponsor Give-a-Ways
PRODUCT & BOOTH SPONSOR
The benefits:
•
•
•
•
•
•
•
•
Booth
Title of Sponsor of The Hair Show
Company Logo on Printed Advertisement
Listing in Official Show Guide
GIFT BAG SPONSOR
The value of this sponsorship is $150
The benefits:
•
•
•
Two tickets to The Hair Show
Page 9
Event Sponsorship Levels
Platinum Event Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsor
Product & Booth Sponsor
Gift Bag Sponsor
Cost
$1000.00
$800.00
$675.00
$500.00
$250.00
$150.00
Booth Details
One draped table
Two Chairs
One Wastebasket
One Standard Booth ID Sign
The booth/product sponsor will be a part of our "White Vendor's Lounge".
There is a requirement for all booth sponsors to wear white. The booth area will also be all white.
Door Prize Giveaway
As per the vendor application, we ask that all sponsors and vendors give away one door prize
and one prize to our Spark award winner. Please reply to Patience ([email protected] ) with
what your giveaways will be. The door prizes will be done BEFORE the final booth hours to give
you exposure and to pique the attendees’ interest so they make sure they come to your booth.
Please contact us with your response to confirm your sponsorship and involvement at your
earliest convenience. We will follow-up within the next 2 to 3 days to discuss details.
Please note: To earn any of the sponsor titles listed above you
can donate your products or services for gift bags, give away
prizes or silent auction.
Page 10
Agreement
HAIR SHOW BY CHIGGY’S TOUCH SPONSORSHIP INVITATION
Please mark your desired sponsorship on this form, sign and date this Sponsorship
Agreement and email or fax back to 1.888.483.413 attn: HAIRSHOW MANAGEMENT.
We encourage you to submit your desired selection as soon as possible as sponsorship
selections and booth spaces are limited and subject to availability. If your application is
accepted, we will send a confirmation letter and an invoice to the individuals listed on
this form. All instructions will be emailed to the contact listed on this form.
Participation as a sponsor of The Hair Show by Chiggy’s Touch 2011 is by invitation only and
Chiggy’s Touch reserves its rights in making its sponsorship selections and revoking any
invitation at all times.
Sponsor
Name:________________________________________________________________
Event Coordinator:_____________________________________________________
Title:__________________________________________________________________
Address:______________________________________________________________
Address 2:_______________________________________________________________
City:_____________________________ State:________________________________
Country:_________________________ Postal Code:__________________________
Phone & Ext.:_____________________ Fax:_________________________________
Email:___________________________ Website:_____________________________
Page 11
2012 Sponsorship Packages: (Indicate Your Selection):
Event Sponsorship Levels
Cost
Platinum Event Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsor
Product & Booth Sponsor
Gift Bag Sponsor
$1000.00
$800.00
$675.00
$500.00
$250.00
$150.00
Selection


* View Sponsorship Benefits on Page 4 of the Hair Show Sponsorship Package
TOTAL SPONSORSHIP FEE DUE:_________________________________________
Special Considerations
Credit Card Information
Name On Card:
Circle One:
Credit Card #:
Billing Address:
Expiry Date:
CVV2:
Amex / Visa / MC/
Signature:
Page 12
THE HAIR SHOW BY CHIGGY’S TOUCH RULES
· Only official sponsors can distribute collateral at the show.
· Show sponsors can only promote products and services and distribute collateral in their
assigned booth space and any sponsored sessions.
· GUIDANCE shall have the right to photograph, video, or audiotape any and all venue spaces
and attendees and include such photographic, video, or audio portrayals of attendee taken
during or in connection with the Hair Show by Chiggy’s Touch in any medium for the purpose
of advertising, publicity, promotional, historical or otherwise, without compensation to
attendee. Such includes the unrestricted right to copy, revise, distribute, display photographs,
images, films, tapes or other recordings (including but not limited to the Internet).
· NO DRAWINGS or RAFFLES ALLOWED OTHER THAN THOSE SANCTIONED AND
APPROVED.
High quality items may be distributed from your booth space, but they must be made available
to all attendees with no restrictions or requirements imposed.
Note: Show/gift bags may only be distributed by the official and exclusive Show Host.
Please note: To earn any of the sponsor titles listed above you
can donate your products or services for gift bags, give away
prizes or silent auction.
Chiggy’s Touch Salon
184 Davenport Rd Lower Level, Toronto, ON M5R 1J2
Tel: (416) 619-5477
www.chiggyonline.com/hairshow
Page 13

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