Miniclip TECHNICAL SPECIFICATIONS

Transcription

Miniclip
TECHNICAL
SPECIFICATIONS
Last update: 5/6/2013
Miniclip Ad Spaces Technical Specifications
Contents
I.
Ad Formats Overview ............................................................................................................................................................... 3
728x90 Leaderboard ....................................................................................................................................................................... 3
300х250 Medium Rectangle ........................................................................................................................................................... 4
728x90 Leaderboard Expandable .................................................................................................................................................... 5
300x250 expandable Medium Rectangle ........................................................................................................................................ 6
Homepage Takeover ....................................................................................................................................................................... 7
Roadblock ....................................................................................................................................................................................... 9
Pre-roll & Mid-roll video ad ......................................................................................................................................................... 10
II.
General Guidelines ................................................................................................................................................................. 11
Advertising Policy ........................................................................................................................................................................ 11
Creative Acceptance Policy (CAP) ............................................................................................................................................... 11
Messaging – Creative requirements .............................................................................................................................................. 11
Navigation & functionality - Creative requirements ..................................................................................................................... 12
FLASH - Creative Specifications ................................................................................................................................................. 12
HTML requirements ..................................................................................................................................................................... 12
Rich Media requirements .............................................................................................................................................................. 13
3rd Party........................................................................................................................................................................................ 13
2
I.
Ad Formats Overview
728x90 Leaderboard
Width
728
Height
90
File Weight
100k
Standard Creative
Click-thru URL Limit
253 characters
File Type
Image (GIF,JPEG,PNG), SWF,
rd
3 party code*
*For more details on flash files specifications please see relevant section below
* Rich media and/or expandable creatives must be launched from a third party code
3
300х250 Medium Rectangle
Width
300
Height
250
File Weight
100k
Standard Creative
253 characters
File Type
rd
3 party code*
*For more details on flash files specifications please see relevant section below
4
728x90 Leaderboard Expandable
Width
728
Expandable Creative
Height
File Weight
File Type
rd
90
100k
253 characters
3 party code*
Full Expanded Size
Width
Height
728
Panel Expansion Direction
Down
270
Important Notes:
 Expandable banners are supported only by third Party Media Vendors
 All expandable banners must have close button
 Banners should expand on user interaction. Auto expansion is not allowed
5
300x250 expandable Medium Rectangle
Width
300
Expandable Creative
Height
File Weight
File Type
250
100k
253 characters
rich media*
Full Expanded Size
Width
Height
500
300
Panel Expansion Direction
Down & left
Important Notes:
 Expandable banners are supported only by third Party Media Vendors
 All expandable banners must have close button
 Banners should expand on user interaction. Auto expansion is not allowed
6
Homepage Takeover
A homepage takeover consists of a customised static wallpaper and a 300 x 250 advert. The static wallpaper can relate
to (or interact with!) the 300 x 250 unit.
Medium Rectangle:
Please refer to 300x250 Medium Rectangle technical specifications above
Static Wallpaper element:
Important notes:

All HPTO creatives should be delivered 4 working days before the go-live date.

File type: static image (Jpeg/Gif/Png)
Maximum weight: 100K

We strongly recommend to download the latest version of the takeover template PSD before each new
project, as this will contain the most up-to-date representation of the site. The url is
http://corporate.miniclip.com/page/view/advertising/ad-solutions/media-centre/takeovers

The takeover header (above the site layout) is always 136 pixels high.

The free space right and left of the content space depends on user screen resolution. It is recommended that
any important information, such as text or logo, is displayed in the header and not in the gutters.
7

It’s important to remember that around 25% of miniclip’s users have a widescreen monitor of 1024 pixels or
smaller. If we use an image more than 1200px wide for a homepage takeover, its edges and any information
contained in them won’t be visible for a large section of the audience, and the campaign’s impact may be
affected.
For example, this wide background image looks good on a large monitor...
…but doesn’t make sense on more modest monitors.

Please note that the whole 1600x2960 wallpaper space should be filled. Do not leave any blank space. The
Miniclip content is displayed on 1010x2600.

Around 75% of miniclip’s users do have widescreen monitors bigger than 1024 pixels. In order to ensure the
takeover looks good for them as well it is recommended that the takeover skin is designed with a gradient on
all sides. The last pixel should be the same colour on all sides so that the HTML colour can be set to match
that colour.\

BEST PRACTICE: Please supply the completed takeover file in JPEG format and also as a layered PSD within
the template provided. This will allow us to make any minor changes quickly and easily where necessary. If
this is not possible we are also happy to accept GIF or PNG files of the background image provided they are
within the file size limits outlined above. Also please supply the relevant destination URL. This one can
include a click tracker and must be an absolute URL
Clickable Takeover:
The takeover header is clickable. For the best performance we recommend placing a clear call-to-action. The clickable
area size is 1010x100 pixels. The guide size is available in the takeover templake PSD. The clickable area is
automatically generated and overlaid on your takeover image. There is no need to create extra banners.
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Roadblock
User experience: advertisement simultaneous displayed on leaderboard and medium rectangle.
Width
728
Height
90
File Weight
100k
Standard Creative
253 characters
Width
300
Height
250
File Weight
100k
Expandable Creative
253 characters
File Type
rd
3 party code*
File Type
rich media*
Important Notes:
 For roadblock, it can only expand one of its units either leaderboard or middle rectangle (for detailed specs
please refer to the relevant sections above: expandable banners)
Rich media creatives must be launched from a third party code
9
Pre-roll & Mid-roll video ad
User experience: Pre-roll and Mid-roll ads are 15 to 30 seconds videos running in specific Miniclip games. Above is an
example of a pre-roll video on Zombotron. There is an indication of the video duration and a clear “Advertisement”
st
rd
th
notification for our users’ ease of use. Miniclip users will see the video only for the 1 , 3 and 5 game and will see it
completely without being able to skip it.
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






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The video file type must be .mov or .flv
The video size is 600x400
FPS: 24-30 max
The ad video length must be max 30 sec
The video file size must be max 5MB once encoded to FLV ( for a .mov that could be max 14MB)
Sound is automatically on but can be turned off by the users
Auto play is on
The video player used is JW player
Video is clickable. Please provide us with a click url
rd
For 3 party tags please provide us with VAST 2.0 tags that have your own impression tracking and the
relevant destination within
Important notes: At the end of the campaign we will provide you with a report displaying:
 Impressions (Started plays)
 Clicks and CTR
 Midpoint plays
 Complete plays and competion rate
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II.
General Guidelines
Advertising Policy
http://corporate.miniclip.com/advertising/advertisingpolicy.pdf
Creative Acceptance Policy (CAP)
Accepted File Types
Flash ( Flash 6, 7, 8, 9 – please take into consideration the current penetration of Flash 9 in your market), GIF, HTML,
HTML (No Forms), Javascript/jscript, JPEG
IMPORTANT NOTES:
 Audio must be user-initiated and never automatic.
 Audio insertion into flash file may begin no earlier than the second frame.
 If audio is used, creative must include an On/Off switch for users.
 Use animation carefully: Keep animation smooth and fluid, using slow motions and gentle fades. Fast or abrupt
motion is highly irritating. Avoid experiences that 'break -through' the page or abuse the content. Click destination
URL must open into a new browser.
o Best practice: Animation limited to the first 15 seconds, looping unlimited within 15 seconds.
 Flash files require ClickTag to be embedded in the file.
 Best practice: Creative must feature a one pixel border (grey [#666666] or black recommended, though any colour
that clearly distinguishes the ad from the content may be used.
Data Reported:
Ad requests and click-through. We cannot guarantee 3rd party served creative reporting within our reporting system.
Messaging – Creative requirements
Not allowed
 Ads that do not incorporate advertiser's logo or advertisers name.
 Destination pages linked from an ad that does not include the products/ offers shown in the ad.
 Messaging or offers that mislead the user.
 Racy content that is not representative of the products/services being offered.
 Text that is not representative of the products/services being offered.
Text which can be interpreted as misleading or invites a user to an experience which is not predictable to the
product/service being offered.
Creative requirements: animation
Not allowed
 Repetitive, rapid flashing, or blinking animation
Best to avoid
 No animation in excess of 15 seconds (see the individual product creative specs)
 Cycling of sequences/ looping/ repeat animation
 Animation that does not tie into the messaging/product/offer.
 3 loops within 15 seconds
11
Navigation & functionality - Creative requirements

Creative submitted by or on behalf of an advertiser shall not:
o Utilize fake html or images that elicit unexpected behaviors. Examples of these include but are not
limited to:
 Static images of: drop down menus, text boxes, scroll down menus, radio buttons, etc., that
are not fully functional
o Utilize any element designed to generate a click without relevant information or content at the
destination.
o Utilize 'Focus' commands to make the ad the active window
o Utilize 'fake' "Close" icons (for example: when you close an ad, it should close it and not trigger
'unexpected' behavior such as another ad, page, etc.)
o Utilize 'mouse trapping' whereby the advertiser does not allow users to use their 'back button' and
traps them on their site

Ad cannot:
o Perform an automatic download of any kind to a user's system or present a download dialog box
without first presenting detailed information to the user about the download and then requiring the
user to click.
Sound
o Audio can only be user-initiated and can never start automatically.
o If a mouse-over is used, the sound can only start when the user hovers on the creative with his/her mouse. The
audio has to stop when the mouse is not longer upon the creative.
o A sound icon must always be present in the creative.
o Best practice: Audio insertion into flash file may begin no earlier than the second frame. All added audio is subject to
editorial approval.
FLASH - Creative Specifications
•
Currently only ActionScript 2 is compatible with Thinkdigital Network sites.
•
•
Flash files can only have 1 click through link
The clicktag must be hard-coded into the Flash ad before the ad is compiled into an SWF
file.
Clicktag compatible means that the ad must have the following code included in its action
•
for each clickable area of the ad:
on (release) {
getURL(clickTAG, "_blank");
}
HTML requirements
•
•
•
File format can either be HTML or TXT
For ad code from another ad server, file must be third party click tracking enabled
All DHTML creative submissions must have an accompanying default graphic that is shown to users who do not
have IE 4.0 or higher
12
Rich Media requirements
•
Special attention: Rich media creatives (i.e. expandable banners, in-banner video ads e.t.c.) must be Flash based
creatives launched from a Javascript-based, third party tag.
3rd Party
ThinkDigital currently accepts tags from the following third party sources:
• Eyeblaster
• Motif
• Eyewonder
• Unicast
• Pointroll
• Bluestreak
• Brightroll
• MediaPlex
• DART
• Specific Media
• Zedo
• Tribal Fusion
• Ad Shuffle
• True Effect
• Ad Tech
• Open Ads
• Atlas
• Doubleclick
• Adman
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Miniclip TECHNICAL SPECIFICATIONS

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