Client service philosophy

Your Los Angeles Neighborhood Radio
•Client service philosophy
•Don Cheto
•Target Audience
•Music Trendsetters/ Hit
Makers
•Coverage Map
•Ratings
•The Music
•Calendar of Events
•On Air Personalities
•Promotional Opportunities
•Station Features
Client Service Philosophy
• In your Que Buena neighborhood, we want your commercial messages to be
showcased for maximum effectiveness.
• Que Buena limits the number of commercial breaks to three per hour, with no more
than 4 or 5 commercials in the stop-set.
• LBI is 100% minority-owned, the largest privately held, Spanish language broadcaster
in the U.S. based on revenues.
• Ownership is local, hands-on and completely accessible to clients.
• Management and your Account Representative respond instantly to find solutions to
the changing demands of your business.
• We are committed to providing consistent and dedicated service to every client, so
living in the Que Buena neighborhood is pleasurable.
Music Trendsetters/Hit Makers
”We discover and
develop exciting,
new, local
artists.”
“Hot hit Regional
Mexican music is
born on Que
Buena.”
“Honoring the
legends of
Regional
Mexican music
appeals to our
listeners!”
Pepé Garza, Program Director, Que
Buena L.A.
Eddie Leon, V.P. Programming,
LBI Radio
Que Buena has an exceptionally talented programming department that creates hot, new
musical movements, like Duranguense and Musica de la Sierra, and superstar performers
like Los Horoscopos de Durango, and Jenni Rivera!
Que Buena’s Target Audience
• Que Buena L.A. is an adult music
station.
• 13% of Que Buena adults are P18-49.
• Core adult P 18-34 audience is 94%
of P 18-34.
•Que Buena weekly cume is
783,500+ strong.
•Que Buena consistently ranks among
top three or higher in all dayparts.
Source: Arbitron: Win 07
Que Buena Coverage Map
Full power…100% Los Angeles Market Coverage
Meet the On-Air Talent, Bringing Music To Life!
El Show de Don Cheto
Mon-Fri 5am-11am Sat 6am-10am
Ramon Castillo
Mon-Sat 3pm-7pm
Primary mission:
Play more music! But, there’s much
more to know…Among their many
talents:
• Song writing and recording
hit albums
• Comedy writing /performing
• Television show hosting/acting
“El Carnalillo”
Mon-Sat 7pm-12m
Silvia Pinal
Mon-Fri 11am-3pm
Profile: Don Cheto . . .
Spanish Performing Phenomenon
#1 rated DJ in ALL of Los Angeles.
Highly rated daily TV show host
Regional Mexican recording star with
two platinum-selling albums.
Received 2004 Premios Award for
Best Urban Song “Estoy Enamorada,” a hit
duet with Yolanda Perez, “La Potranquita.”
“El Melon” y Don Cheto
Mon-Sat 5am-11am
Ranked
In the
Market!
Source: Arbitron: Fall 05 – Winter 06; MonFri 10a-3p; AQH Share
Source: Arbitron: Summer 06 – Fall 06;
Mon-Fri 3p-7p; AQH Share
Source: Arbitron: Persons 18-34 Fall 06 –
Winter 07; Mon-Fri 6a-10a; AQH Hispanic
Share
Liberman Broadcasting, Inc. | www.lbimedia.com | Los Angeles · San Diego · Houston · Dallas
Website Opportunities
Your
Business
will be linked to
thousands of
Hispanic web
users who
respond well to
messages placed
in their
environment!
3 21,600
Exclusive
pages daily!!
3 More than
6 million + Hits Monthly
Have a “hot-link” to your Website
placed on Aquisuena.com
2007 Calendar Of Events
All events promoted on KRCA-TV CH 62 and www.aquisuena.com
Whittier Narrows Park, – Rosemead
Attendance: 150,000 +
Gibson Amphitheatre – Universal City
Attendance: 6,500 +
Gibson Amphitheatre – Universal City
Attendance: 6,500 (sold out)
Whittier Narrows Park – Rosemead
Attendance: 150,000+
Gibson Amphitheatre – Universal City
Attendance: 6,500 (sells out)
Gibson Amphitheatre
Promotional Opportunities
Most prestigious Regional Mexican Music Awards event in the Hispanic
World. LBI owns, produces and televises.
Produce major concerts each year: Gibson Amphitheatre, Staples
Center, Arrowhead Pond, Pico Rivera Sports Arena.
Family-based free celebrations with star-studded music line-ups, food,
games and rides.
Bruce Seratti, Grocery Merchandising Director, uses his 30+ years grocery
and media experience to coordinate vendor coop programs and to provide
liaison communications among chains, suppliers and station.
Crowd-pleasing personalities and promo staff perform
hundreds of events yearly, unmatched by any other station.
Promotional Opportunities
AQUISUENA.COM entertains,informs, and interacts with Que Buena
listeners with more than 6 million hits during an average month and more
than 24,000 exclusive pages per day. Link-up opportunities.
Child safety education video program free to parents. Sponsored by clients
wanting families to keep their kids safe in their neighborhoods.
Clients may offer listeners the chance to win valuable prizes via
custom on-air contests or using website and street promotions.
Que Buena and KRCA CH 62 pioneered custom cross promotions using
on-camera product integration in Los Angeles local Spanish television.
Clients may have products or services inserted into locally produced CH
62 programs, of which there are 11-hours daily of local programming.
Recognizable, very popular
air personalities create highly effective endorsement opportunities.