Master Insights 02

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Master Insights 02
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
Foreword
Index
This report, MasterCard Europe's first MasterInsights Report,
comes at a very exciting time for Europe, the community we
serve. The forces of economic and social harmonisation are
changing how and where we live and work. It is now common
place to make near daily decisions about spending money, buying
services, doing business, or travelling for business or pleasure in
cities and countries other than our own. These decisions are
made by and affect not just businesses, but individuals and
families. As convergence continues, this trend is spreading to the
east, to new people whose aspirations are refreshing the European project.
Click on the country below to go to view each country
This MasterInsights report looks exclusively at the impact of cross-border spending
by MasterCard® and Maestro® card cardholders. As Europe's leader in credit and
debit cards, we have a unique perspective on the flow of business and leisure travel
and spending between European nations. I think it's an important story to tell, a
compelling aspect of the continuing development of Europe and an interesting
companion to the raft of domestic economic data usually available.
Too often we focus on how European countries compete against each other - failing
to look at how their citizens and businesses co-operate economically within Europe.
This report gives hard data that shows us how, in many ways, the economic borders
within Europe are fading from the map.
How we pay for goods and services has always been a factor in where we shop. Today,
more than ever a payment system that delivers flexibility for issuers, merchants and
consumers to respond to the expanding opportunities is essential. The significant rise
in debit, detailed in this report, is perhaps the most notable trend. More and more
Europeans are using debit as a payment choice across Europe, for travelling and
shopping both face-to-face and on line. Expanding the scope of debit to make
it truly ubiquitous and improving efficiency is exactly the object of SEPA (the European
Central Bank's proposal for a Single European Payments Area) which MasterCard
Europe totally endorses. In fact, our future enabled system, developed in Europe for
European banks has been working for 12 years. It is this platform which has facilitated
the explosion in consumer use of debit, as demonstrated in the findings of this report.
Debit is a revolution across Europe that will continue. I am very proud that we can
show a critical aspect of the cross-border activity driven by 244 million* Maestro
card cardholders.
The range of our credit card products offered to European cardholders through around
9000 European banks continues to grow and helps to expand this important and
developing market. European cardholders value the safety and convenience of
MasterCard when they travel. Increasingly, corporate cards and commercial payment
card systems will enhance this trend, as more businesses view all of Europe as the
market in which to make more sales and to source the best deals. They also share
those values when it comes to using their cards on-line - backed up with SecureCodeTM,
a password protection service that makes online purchasing even more secure.
Overall, the flow of funds through MasterCard credit and debit cards between European
countries provides the lifeblood of European commerce. In 2004, a total of €13.9bn worth
of transactions was facilitated through MasterCard alone. The share of total spending
that both credit and debit take, is increasing and for example, in the UK it overtook cash
for the first time in December 2004. The challenge for MasterCard and for Europe is to
continue to displace cash and improve the security and efficiency of pan European
commerce. It's a challenge that MasterCard Europe, and I, are committed to meet.
Dr Alex Labak
President
MasterCard Europe
Research and
Methodology
Italy
Spain
Pan-European
overview
Malta
Sweden
Belgium
Netherlands
Switzerland
Croatia
Norway
Turkey
Czech Republic
Poland
Ukraine
Denmark
Portugal
UK
Romania
League table of
merchant sectors
France
Germany
Russia
League table of
cross-border
country spending
Greece
Slovakia
Back page
Hungary
Slovenia
* Figures as at December 2004
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
Research Methodology
Introduction
“MasterInsights - Europe's
Borderless Economy” provides
a unique insight of the
European economy, detailing
how and where European
consumers are spending crossborder using their MasterCard®
(credit) and Maestro® (debit)
cards to generate a snapshot
of the level of economic
inter-dependence.
MasterInsights provides a
unique snapshot of crossborder spending across 24
European countries. In this
way, it acts as a litmus test on
the economic principles of the
European Union and the
economic flows between
members of the European
Union, both long-standing
members and the new
accession states..
Analysis of MasterCard's
transactional data helps to
paint a fascinating picture of
Europe's dynamic cross-border
economy and the emergence
of an increasingly European
consumer.
The research is based on an
analysis, by country and sector,
of cross-border credit and
debit transactions in 2004 and
compares them against 2003
data to provide year on year
growth. The data includes
consumer spending in person
(face-to-face/ high street) and
spending online (which also
includes telephone and mail
order transactions).
Overview of
research findings
The research provides insights
around:
• Growth in credit and debit,
online and face-to-face - 2004
vs 2003
• Which countries contribute the
most to Europe's borderless
economy
• Which countries receive the
largest inflow of money from
European travellers and which
countries see the largest
outflows
• Which sectors benefit the most
from cross border spending European overview and by
local country
• Growth in online spending vs
face-to-face transactions - 2004
vs 2003
• Growth in adoption of online
payment by merchants by
country
• In addition, the study shows
current total number of
merchant acceptance locations
for credit and debit and also
cardholder numbers for credit
and debit.
Explanation of the data
The data is limited to
cross-border transactions
conducted by cardholders from
24 European countries using
MasterCard (credit) and Maestro
(debit) branded cards. The report
findings are therefore a summary
of cross-border spending by
European consumers within
Europe and are not intended
to act as an indicator of overall
spending trends.
Data is based on cross-border
transactions made in 2004, with
2003 data also included, where
appropriate, to indicate relative
year on year growth.
The data does not include card
transactions by cardholders
resident outside the 24 European
countries included in the study.
Online data - includes
transactions conducted via
the internet, via telephone and
mail order. The aggregate data
published in this report are
based on the transactional data
MasterCard processes in the
course of its core business of
providing authorisation, clearing
and settlement services for its
member financial institutions.
In accordance with MasterCard
Rules, MasterCard may use such
transactional data for statistical
and analytical purposes.
MasterCard has itself no access
to any personal cardholder data,
besides the above mentioned
transactional data, and cannot
identify any cardholder based
on the transaction data that
it processes.
Key data included in
the research study
The following data is included
at a local level:
• Total country spend by
travellers across 24 European
countries – online and faceto- face
• Overall spend by credit and
debit - online and face-to-face
• Country position in European
spending league table based
on average transaction size.
• Total number of merchant
acceptance locations
• Total cardholder numbers by
market - credit and debit
• Sector spending overview –
which sectors attract the
largest spend by overseas
visitor, covering:
Travel
Airlines and miscellaneous
transport
Retail
Clothing, food stores,
department stores,
miscellaneous retailers and
discount stores
Restaurants and bars
Hotels/Motels
Healthcare
• Value of transactions processed
online by merchants and a
European league table
• Online expenditure by credit
and debit for each
Sector definitions
The following provides more
detail on what is included in
each sector break down:
Auto rental
Car rental firms
Petrol stations
Petrol stations and roadside
convenience stores
Discount stores
Hotels / motels
Hotels and motels
Clothing stores
Clothing stores and boutiques
Restaurants and bars
Restaurants and bars
Other retail
Stationary officer and supply
stores, watches, clocks,
silverware stores, camera and
photographic stores and
miscellaneous retailers
Airlines
Airline tickets
Food stores
Food and grocery stores
Recreation
Sports stores, leisure activities
and toy stores
Department stores
Department stores
Travel agencies
Travel and tourism agencies
Other transport
Passenger railways, taxi cabs,
limousines
Other services
Equipment rental and leasing,
furniture rental, car washes,
towing services
Healthcare
List of country
spending data
included in study:
Belgium
Croatia
Czech Republic
Denmark
France
Germany
Greece
Hungary
Italy
Malta
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
Pan European overview
MasterCard
MasterInsights: PanEuropean overview
MasterInsights Europe
Summer 2005 - Europe's
Borderless Economy is the
first in a series of reports
offering an insight into the
value and patterns of crossborder commerce.
For hundreds of millions
of MasterCard®/Maestro®
card cardholders the vision of
a single market characterised
by the free movement of
goods, services, people and
capital is now an everyday
reality. Driven by the roll-out
of broadband internet access,
low-cost air travel and a
growing appetite among
MasterCard and Maestro card
cardholders to secure the
best possible deal, Europe's
merchants are increasingly
benefiting from cross-border
commerce. Although the
Euro will have provided
a boost to cross-border
spending, MasterCard's
robust payment system
for credit and debit, with
superior Europe wide
acceptance, has also played
a critical role. Focusing
on the growth in cross-border
spending in 2003/2004 across
24 countries, the report's
findings highlight the
growing value of the
cross-border consumer
to Europe's merchants.
European businesses see
benefit of spending increasing
12% to €13.9bn as MasterCard
and Maestro card cardholders
travel and use the web
Whether travelling for
business, pleasure or merely
searching for the best deal,
European MasterCard and
Maestro card cardholders
spent more than €13.9bn
overall in 2004 using their
MasterCard (credit) and
Maestro (debit) cards, up 12%
on 2003. Savvy shoppers are
increasingly using the web,
powering a surge in growth of
almost 70% on 2003, to
€1.2bn. This impressive growth
in on-line spending contrasted
with face-to-face spending
growing at a more modest
5.7% to €12.7bn, suggesting a
growing appetite among
European MasterCard and
Maestro card cardholders to
buy online.
using the internet to source
goods and services abroad is
driving positive results for
European merchants. German
(€250m, up 71%) and Dutch
(€193m, up 46%) MasterCard
and Maestro card cardholders
were the most active web
shoppers, spending a total of
more than €440m online in
the search for the best
possible deals. The UK
receives the majority of this
spend (74% of German spend
and 69% of Dutch). Not
surprisingly, UK merchants top
the league in online revenue
recording €662m in 2004, an
increase of 67%.
Cross-border choice: The race
for Europe's online spend
No other channel can deliver
cross-border - and indeed
world wide sales - like the
internet. The response by
European MasterCard and
Maestro card cardholders to
Tale of the big and small
travelling spenders
In 2004, Europe's biggest
spenders included Germany
(€3.5bn), the UK (€2.6bn)
and The Netherlands (€2.0bn).
Based on the average
purchase, European merchants
The top merchant sectors to
benefit from increased online
spend were Other Services (e.g.
furniture rental, equipment
rental and leasing etc), up
141%, Airlines, up 76% and
the Recreation sector, up 63%.
would have extended the
warmest welcome to
customers from the Ukraine
(€203.4), Russia (€201.2) and
Greece (€138.9) whose
largesse makes them Europe's
official bons viveurs. In
addition, the Clothing Stores
sector topped the league of
merchants spending for the
Ukraine (€15.8m), Russia
(€77.7m) and Greece (€13.1m).
In contrast, by typical purchase
size, Croatian (€61.7), French
(€59.7) and Slovakian (€43.3)
MasterCard and Maestro card
cardholders spent the least
when travelling in Europe
outside their home countries.
North and South: The great
spending divide
In terms of net economic
inflow or outflow (total
country incoming revenue vs
total country spending abroad
by MasterCard/Maestro card
cardholders), location proved
to be crucial. The Southern
nations were net winners
in the battle for consumer
spending by travelling
Europeans. Spain, France,
Greece, Italy, Portugal and
Turkey all recorded net
inflows. However, the
Northern nations including
Germany, Netherlands, the
UK, Sweden and Norway
recorded a net outflow as
their affluent MasterCard
and Maestro card cardholders
followed the sun south.
Debit: A Consumer Revolution
This report identifies very
significant growth in the use
of cross-border debit cards.
This trend is fuelled by
consumers who are choosing
to pay from their current
accounts rather than take cash
from ATMS when they travel,
or use credit. Convenience and
security are major consumer
benefits in using debit at
home - and increasingly
abroad. The growth in face-toface debit, totalling €2.6bn,
indicates how debit is
becoming an integral part of
travelling. The scale of the
increase of almost 25%
in one year dwarfs the growth
in high-street credit spend of
just over 5%. In 2004, debit
growth outstripped credit
growth by nearly 5 times a remarkable fact. That this
growth is being provided as a
normal service by European
banks, rather than a discrete
product which is actively
promoted is even more
remarkable: a true consumerled revolution in how
Europeans are choosing to pay
when they travel.
It is also worth noting that
this debit growth is being
delivered across an acceptance
base of 5.3 million merchant
locations in Europe, against 7.1
million merchant acceptance
locations for credit. More
Europeans are using debit
abroad more often. The
sectors that enjoy the greatest
debit increase across the board
are Gas Stations, at 52%,
Travel Agencies, at 36% and
Food Stores at 36%.
The greatest debit spenders
(and where they spent) were
Germany (Italy), Netherlands
(Germany) and Belgium
(France). The countries
enjoying the greatest rise in
inbound debit spending were
Denmark (313%), Turkey
(144%) and Slovenia (79%).
SEPA: Debit Growth
Foreshadows Industry
Response
Challenged by the European
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro card cardholders.
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
*** Figures as at December 2004
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
Pan European overview
Central Bank to create a single
framework for cashless
payment systems for cards
in Europe, European Banks
formed the European
Payments Council (“EPC”)
to deliver a solution, with
a report due to be published
in September 2005. The Single
European Payments Area
(“SEPA”) is designed to
remove the internal barriers
which still remain, even
within the Euro-zone. In
effect, electronic Lire,
Guilders, Franks and Marks
still exist as a result of the
proliferation of incompatible
national systems, standards,
rules and brands. Euro notes
and coins provide the real
experience of the single
currency for the Eurozone.
SEPA should provide the
virtual or electronic
equivalent of the Euro
through harmonising the
processes so that a debit card
can be used with the same
fees and charges anywhere in
Europe. Merchants, banks and
the European economy will all
benefit form this
harmonisation and consumers
will have true transparency
for what is clearly their
payment method of choice.
With almost 25% growth in
debit in just one year, the
impact of harmonising fee
structures will improve
efficiency, lower costs as
volumes increase which will
fuel growth in transaction
volumes. The net effect of
driving the often hidden cost
of cash from the system is also
to drive efficiency into the
Eurozone economy. Industry
figures suggest that the cost
of cash in the European
economy is as much as $50bn
a year. Clearly an effective
debit system will play a big
part in delivering much of
that efficiency as consumers
increasingly choose debit
over cash.
Continuing economic interdependence
Despite the current issues
affecting the drive for closer
European integration,
consumer spending highlights
the continuing interdependence of a European
bloc founded on commerce.
The 101 year old 'entente
cordiale' between the UK and
France continued to thrive,
with UK MasterCard and
Maestro card cardholders
spending close to €800m
(€797m) in France in 2004.
Germany's passion for Italy
continues, presenting Italian
merchants with an income of
more than €774m. Spanish
merchants also benefited
from Britons' passion for
travel, recording more than
€734m in receipts for 2004.
France and Germany continue
to prove to be the
destinations of choice for
Dutch travellers and tourists,
recording receipts of €450m
and €377m respectively.
Recent and Past History Still
Shows in Economic Flows
The 20the century was one of
the most turbulent in
European history in which
borders were disregarded,
redrawn, closed and opened.
Whilst they remain on the
political map, they are fading
from the economic landscape.
But much of recent history still
shows through commerce and
travel. Slovak MasterCard and
Maestro card cardholders spent
€9.65m in the Czech Republic
while Hungarians spent
€8.74m. Czechs spent €10.7m in
Germany while Germans spent
€159m in return. Germans
spent €159m in Poland, while
Poles spent €9.2m in Germany.
Swedes spent €119m in
Denmark, while Norwegians
spent €77.8m in Sweden.
Typically, Switzerland's linguist
neighbours are its inflow and
outflow twins - Germans spend
€638.8m in Switzerland while
Swiss cardholders spend
€314.4m in France.
Growth is also significant with
Russian cross-border spending
increasing by 38.8%, up €59m
and Ukrainian spending up
38.7% to €10.3m. Hungary
(35.9%), Poland (28.7%),
Czech Republic and Slovakia
(both 19.7%) all increased
their cross-border spending
above the 23.2% European
average.
Bucking the trend are Russia
and the Ukraine, spending the
most in Italy (€54.2m and
€9.2m respectively) and
Germany contributing the
most inbound (€24.5m and
€2.9m respectively).
Eastern Promise
When it comes to spending on
MasterCard and Maestro
cards, Eastern Europe shows
the greatest confidence and
promise. While abroad in
Europe, Romania tops the
league for spending growth
at 62.7%, an increase of more
than €5.6m on 2003 levels.
Ukrainian (€203.4) and
Russian (€201.2) cardholders
have the largest average
spend per transaction against
a European average of €90.6.
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro card cardholders.
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
*** Figures as at December 2004
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
Pan-European overview
Fact File 2004
Sector spending hotspots
Total European spend:
TOTAL
Pan-European sector spending
Key:
€13.9bn
12.0%
Airline
Auto Rental
Clothing Stores
Department Stores
€1.2bn
Face-to-Face €12.7bn
Online
67.4
8.7%
%
Total credit €11.3bn
Online
€1.16bn
Face-to-Face €10.1bn
Key:
Food Stores
Hotels/Motels
€3.636m
Other Retail
€2.217m
Clothing Stores €1.501m
Restaurants/Bars €1.203m
Gas Stations
€1.197m
Food Stores
€864m
Other Services
€607m
Airline
€588m
Recreation
€461m
Travel Agencies
€441m
Other Transport
€380m
Auto Rental
€377m
Department Stores €316m
Health Care
€93m
Discount Stores
€15m
Gas Stations
67.8
5.7%
%
Total debit €2.6bn
Online
€4.5m
Face-to-Face €2.6bn
Discount Stores
Health Care
Hotels/Motels
Other Retail
7.5
22.3%
%
Other Services
Other Transport
Recreation
League of
country spending
(per transaction):
European avg
Russia
Greece
UK
Restaurants/Bars
Travel Agencies
€90.6
€201.2
€138.9
€118
Total no. of merchant
acceptance locations:
Credit 7.1mDebit 5.3m
Total no. of cards:
Credit 106.3m Debit 244.4m
2004 growth
6.5%
7.9%
11.6%
6.9%
23.5%
18.6%
35.2%
32.1%
7.9%
20.5%
7.9%
8.8%
8.5%
16.6%
7.3%
Country twinning
Europe’s wired merchants
Europe’s wired consumers
Inflow and Outflow
Countries contributing the most
money to the other's economy
Top ranking European merchant
income from e-commerce
European table of cross-border
consumer spending online
Net balance of funds-incoming and outgoing
spending by country
Country
To
UK
France
Germany
Italy
Spain
UK
Netherlands France
Netherlands Germany
Country
UK
France
Germany
Sweden
Denmark
Country
Germany
Netherlands
UK
Switzerland
France
Winners
Spain
France
Italy
Portugal
Turkey
Amount
€797m
€774m
€739m
€450m
€377m
Amount
€662m
€124m
€49m
€49m
€40m
Amount
€250m
€193m
€147m
€124m
€121m
€1,951m
€1,692m
€1624m
€236m
€223m
Losers
Germany
-€2,281m
Netherlands -€1,513m
-€1,246m
UK
Sweden
-€247m
Norway
-€234m
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
United Kingdom
Fact File 2004
Population
Country cross-border spending (outflow)
60.2m
Total country spend:
TOTAL
€2.6bn
9.7%
Online
€146.6m
Face-to-Face €2.5bn
82.6
7.1%
%
Spending league:
€90.6
Avg European purchase
Country ranking
4
Average transaction:
TOTAL
€118
Online
€182.3
Face-to-Face €115.6
Overall credit
€2.4bn
TOTAL
Online
€146.1m
Face-to-Face €2.2bn
7.2
82.7%
4.3%
Overall debit
€277.1m
TOTAL
Online
€521,415
Face-to-Face €276.5m
36.8%
51.0%
36.8%
%
Total no. of merchant
acceptance locations:
Credit
Debit
830,000
845,800
• UK business travellers and tourists spent €2.6bn in other
European countries in 2004 using MasterCard® (credit)
and Maestro® (debit) cards, an increase of 9.7% on similar
spending in 2003.
• Face-to-face spending accounted for more than €2.5bn in 2004,
up by more than 7% on 2003, comprising more than 94% of
total spending. Prompted by the ease, security and convenience
of e-shopping, UK travellers boosted online spending by
more than 82%, recording more than €146m in 2004.
• Overall credit spending by UK cardholders travelling in
Europe dropped by more than 7.2% to almost €2.4bn on
similar spending in 2003. In contrast UK cardholders boosted
their use of debit, spending more than €277m in 2004, up
almost 37% on 2003.
Wired consumers league ranking:
3
• UK travellers boosted their European online spend in 2004
by a significant 83%, purchasing over €146.6m of goods
and services online. This places the UK third in the European
league of wired consumers.
Hotel & Motels
Total spend Online €66.9m
Face-to-Face
€247m
• The best performing sector in terms of total income for the
UK is Hotels and Motels, with a total of almost €314m in 2004.
Other Services
Total spend Online €234m
Face-to-Face
€21.9m
• The services sector is also a thriving contributor, with a total
of €256m spent by European MasterCard/Maestro card
holders.
Airlines
Total spend Online €184.8
Key:
Face-to-Face
€16.7m
• The airline industry is the third biggest sector for spending in
the UK by European MasterCard/Maestro card holders. The
total spend in 2004 was €202m. Both the services and airline
sectors rate higher in the UK than in Europe as a whole.
Wired merchants league ranking:
1
• UK merchants receive more than €662m in online spending
which ranks the country's merchants 1st in the European league
of wired merchants. This places UK well ahead in the battle for
online shoppers with French merchants receiving just €123m,
German merchants €48.9m and Swedish retailers just €48.2m.
Country twinning and Inflow and Outflow
Country Twinning and Inflow and Outflow for the
United Kingdom:
Inflow
Outflow
GER
€341.7m
Total no. of cards:
Credit
Debit
Sector revenue
Country revenue (inflow)
United Kingdom gross income
United Kingdom net inflow
€1,381m
-€1,246m
• Germans are the biggest spenders in the UK, contributing
almost €342m in total in 2004. UK tourists on the other hand
spend their money in France, with a total of over €797m
spent in 2004.
FRA
29.5m
28.0m
€797.8m
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro holders.
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
*** Figures as at December 2004
Hotels/Motels €313.9m
Other Services €256.0m
Airline
€201.5m
Other Retail
€140.3m
Clothing Stores €106.0m
Restaurants/Bars €89.8m
Other Transport €53.0m
Dept Stores
€52.6m
Travel Agencies €41.3m
Recreation
€35.6m
Auto Rental
€29.7m
Food Stores
€28.8m
Gas Stations
€20.9m
Health Care
€9.2m
Discount Stores
€2.2m
Best shopping season:
Summer (Q3)
€388m
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
League table of merchant sectors
Italy remains the fashion capital of Europe, with travellers spending
€379.1m on the latest styles. German travellers drawn by the lure of
Prada and Armani spent over €128m in 2004, followed by Swiss
(€61.8m) and British (€38.6m) consumers.
0
600
8000
€651,494,754
€518,865,783
€11,856,693
700
10000
€10,290,955
€7,750,728
€7,609,582
€7,365,153
€6,699,377
€1,078,665
€1,017,115
€1,000,399
Poland
Russia
Slovenia
Croatia
Malta
Hungary
Ukraine
Slovakia
Romania
€21,168,044
€16,723,744
€12,163,153
€10,401,826
Czech Republic
Norway
€56,427,750
€55,115,564
€51,305,407
€31,968,913
€25,077,819
Denmark
Portugal
Sweden
UK
Turkey
France
Spain
Ukraine
Portugal
Romania
Slovakia
travellers seeking bargains propelled Italy’s discount sector to the
number one slot, with spend totalling more than €11.8m in 2004. Swiss,
German and Dutch cross-border travellers accounted for 86% of total
spend making them Europe’s official bargain hunters.
Spain
Germany
Italy
€0
€0
€0
€0
€0
€0
€0
€0
€0
€0
France
Greece
Netherlands
Norway
0
Denmark
€40
€0
€5,322
€609
100
Switzerland
Poland
Malta
Czech Republic
€21,537
€7,884
€26,491
€103.657
Croatia
Sweden
Turkey
Germany
€109,738
€125,028
200
Slovenia
Hungary
€352,534
€132,847
Russia
Belgium
2000
300
Belgium
Greece
Switzerland
Netherlands
400
€140,275,727
€139,394,491
€78,974,182
€202,440,742
€162,668,629
500
6000
With a myriad of small retailers, France topped the poll for
miscellaneous sales with €651m spent in 2004 alone. British, Belgian
and Swiss travellers' accounting for nearly two-thirds of all spending,
totalling €421.1m.
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro holders.
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
*** Figures as at December 2004
€333,296
€1,144,154
€979,025
€2,569,600
€1,541,290
€3,584,075
€2,649,025
€9,723,043
€4,050,093
€11,201,252
€11,177,988
€23,096,496
€11,447,071
€23,233,236
€27,885,294
France’s reputation as Europe’s gastronomic capital is well deserved.
In 2004 France received €314.4m placing France top of the league
for European food sales. Swiss, German and UK travellers were
Europe’s highest spending gourmets, spending €72.4m, €71.6m
and €61.8m respectively.
other retail
800
€23,304,903
€28,807,615
€27,886,858
€116,481,894
€748,341,811 €314,466,165
€32,899,068
50
€32,640,642
€31,427
€962
Ukraine
Slovakia
Poland
Croatia
Greece
Slovenia
Portugal
Czech Republic
Netherlands
Hungary
Russia
Denmark
Sweden
Other retail
12000
0
Switzerland
Turkey
Cross-border shoppers boosted Spain to the number one slot in terms
of spending in department stores, with revenues totalling €68.6m. UK
(€23.3m), German (€12.7m) and Dutch travellers (€6.3m) were the top
shoppers, accounting for two-thirds of department stores sales.
Discount Stores
Discount Stores
4000
Italy
Belgium
Spain
UK
Germany
France
Ukraine
Romania
Malta
Slovenia
Slovakia
Croatia
Poland
Greece
Russia
Hungary
Norway
Sweden
Turkey
Czech Republic
Netherlands
Switzerland
Denmark
Portugal
Spain
Germany
Belgium
UK
Italy
France
0
€212,440
€112,030
€105,367
100
Malta
Norway
Romania
€1,376,512
150
€34,074,700
200
€118,663,347
250
€970,396
€503,447
€215,511
10
300
€3,496,532
€1,844,485
€1,503,077
20
Food Stores/Warehouse
Food Stores/Warehouse
350
€15,558,033
€11,594,356
€11,532,060
€8,949,161
€5,763,206
€5,655,426
€5,016,261
€1,364,814
50
€1,143,506
100
30
€5,547,265
€5,264,144
€3,874,257
€2,806,113
€2,745,954
€2,108,562
150
40
€14,673,569
€13,984,234
€10,442,275
200
50
€61,908,697
€23,863,516
€22,379,812
€21,714,101
€20,123,286
€16,625,111
250
60
€115,468,185
€106,027,098
€104,047,523
300
70
€68,614,192
€52,609,315
€48,047,497
€45,244,304
€27,525,723
€379,197,985
350
0
dept stores
Department Store
80
€2,197,116
For convenience,
the country spends are ranked
from highest to lowest and
the detail of the greatest
contributing country is named
with its spend detailed.
400
Italy
UK
This section provides a
summary of the total
spend in each country, by
key merchant sector, by
MasterCard® and Maestro®
card holders from the other
23 European countries in this
data set.
€241,748,526
€190,401,810
€133,193,888
Merchant Sector
League Tables
France
Spain
Italy
Portugal
Belgium
Poland
UK
Germany
Sweden
Czech Republic
Denmark
Switzerland
Greece
Netherlands
Turkey
Croatia
Slovakia
Russia
Norway
Hungary
Slovenia
Romania
Malta
Ukraine
Clothing
Clothing Store
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
League table of merchant sectors
Recreation
0
Healthcare tourism continues to rise, with Spain topping the league
for sector sales from cross-border revenue, totalling €22.5m. Germans,
British and Dutch travellers accounted for the most admissions to
doctors’ offices and hospitals in Spain, spending €9.1m, €6.8m and
€2.8m respectively.
€159,244,425
0
€124,116
€555,398
€314,374
€762,113
€848,346
€777,496
€1,436,902
€1,485,215
€1,902,440
€1,891,476
€2,565,307
€4,836,634
€2,613,298
€6,381,397
€8,015,840
€6,475,632
€10,545,811
€8,828,907
€16,977,477
€14,887,918
€72,033,931
€153,249,596
€256,023,832
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro holders.
*** Figures as at December 2004
€85,277
€264,303
€213,364
€365,610
€1,119,039
€1,008,221
€1,295,831
€1,179,245
€4,087,283
€2,016,229
€1,771,894
€7,829,426
€7,474,010
€11,015,568
France also topped the league for leisure and recreational spending,
receiving €159.2m in 2004. The best spending visitors included travellers
from the Netherlands (€50.9m), UK (€44.1m), and Germany (€25m).
Miscellaneous spending on services while traveling placed the UK in the
top slot, with €256m spent in 2004. German, Dutch and French
travellers were the biggest spenders, accounting for €90.8m, €50.5m
and €35.9m respectively.
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
€10,950,314
€12,883,416
€17,496,230
€13,269,017
€17,540,841
€51,956,425
€35,557,709
€89,432,801
France
Italy
Spain
UK
Belgium
Netherlands
Croatia
Switzerland
Germany
Sweden
Denmark
Portugal
Norway
Malta
Hungary
Turkey
Slovenia
Czech Republic
Russia
Greece
Ukraine
Poland
Slovakia
Romania
€6,128,443
Ukraine
€11,653,925
€10,985,209
Slovenia
€12,640,174
Romania
Slovakia
€31,936,936
€13,087,831
Malta
€41,272,077
€35,399,804
€46,552,260
€43,080,972
Poland
Russia
Hungary
Croatia
€59,694,437
€69,604,065
€60,025,471
€85,804,715
€74,493,370
€54,748,305
Czech Republic
Norway
Belgium
UK
Switzerland
Netherlands
Spain
Germany
Portugal
Sweden
Denmark
Greece
Turkey
€132,709,757
€125,085,273
€313,939,944
€211,748,675
€460,735,282
€335,924,103
€748,341,811
50
€33,683,424
€78,214
€103,046
€197,210
€139,060
€324,012
€457,021
€404,461
100
€483,573
€1,435,405
€1,611,977
€1,699,598
€1,889,061
€1,752,114
€1,896,718
€2,492,563
€4,542,365
150
€4,882,889
€8,137,551
€7,008,650
€8,212,878
€9,212,359
€9,901,477
200
€3,145,198
5
0
UK
France
Switzerland
Spain
Netherlands
Italy
Belgium
Sweden
Germany
Czech Republic
Denmark
Turkey
Poland
Greece
Norway
Croatia
Portugal
Russia
Slovakia
Slovenia
Malta
Hungary
Romania
Ukraine
250
Spain
France
UK
Germany
Turkey
Switzerland
Italy
Belgium
Sweden
Portugal
Poland
Czech Republic
Hungary
Russia
Netherlands
Greece
Croatia
Slovenia
Malta
Denmark
Norway
Ukraine
Slovakia
Romania
10
Italian’s reputation for hospitality is well deserved with the
hotels/motel sector receiving €748.3m in revenue from cross-border
travellers. Drawn by top quality shopping and sunshine, Germans,
British and Swiss travellers’ boosted revenues, spending €382m,
€107.3m and €99.5m respectively.
Other services
300
20
15
0
50
Other Services
€22,522,789
Healthcare
100
100
Italy
Slovakia
Ukraine
Romania
Croatia
Slovenia
Malta
Poland
Hungary
French cuisine topped the poll for restaurants and bars, with crossborder travellers spending €293.5m in 2004. Gourmets from the UK
(€96.6m) topped the league, followed by Switzerland (€45.7m) and
the Netherlands (€42.9m) in showing their appreciation of fine
French cooking.
Healthcare
200
France
€1,449,295
€2,167,957
€1,509,383
€5,667,746
€3,922,916
€6,972,925
€6,499,081
€10,424,522
€9,465,206
€14,819,076
€12,869,345
€16,326,382
€31,137,487
Switzerland
Denmark
Netherlands
Portugal
Sweden
Russia
Greece
Norway
Czech Republic
Turkey
UK
Belgium
Germany
Spain
Italy
France
0
25
150
300
€17,543,450
50
200
400
€38,802,366
100
500
€37,707,854
€36,244,548
150
600
€74,041,933
200
€49,847,848
€143,118,963
700
€650,663,155
800
€89,786,072
€80,135,225
€293,553,518
250
€218,744,479
300
For convenience,
the country spends are ranked
from highest to lowest and
the detail of the greatest
contributing country is named
with its spend detailed.
Recreation
hotel motel
Merchant Sector
League Tables
This section provides a
summary of the total
spend in each country, by
key merchant sector, by
MasterCard® and Maestro®
card holders from the other
23 European countries in this
data set.
Hotels and Motels
€12,865,499
and bars
Restaurantsrestaurants
and bars
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
League table of merchant sectors
South bound travellers seeking the sun spent more than €162m
touring Spain. British travellers topped the league, spending €78.3m
in 2004, closely followed by their German and Dutch neighbours
(€45.2m) and (€11.7m).
Home to the fabled autobahn, German receipts from gas station sales
totalled €176.1m in 2004 topping the league for cross-border sector
sales. Dutch (€98.3m), French (€24.3m) and Swiss (€14.1m) travellers
enjoyed the most road trips, accounting for 78% of total receipts.
€201,470,690
The German travel agency sector received the biggest boost in 2004,
receiving more than €95.5m. Top spenders included Swiss (€36.5m),
Dutch (€15.6m) and British tourists (€13m).
0
€1,124,746
€364,049
€1,675,885
€1,630,305
Romania
Ukraine
Slovenia
€4,425,799
€1,725,274
Croatia
Malta
€4,882,889
Portugal
Czech Republic
€7,219,924
€7.377,496
Norway
Turkey
Greece
€5,224,856
€9,579,863
€7,910,070
€12,116,828
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro holders.
*** Figures as at December 2004
Sweden
Russia
Poland
€20,873
€24,569
€161,333
€124,078
€177,766
€355,233
€182,892
€600,077
€750,223
€1,051,493
€1,017,060
€1,130,647
€4,252,642
€3,936,050
€11,597,650
€4,456,492
€21,108,171
€25,212,385
€22,856,197
€53,053,739
€65,379,104
France is at the forefront for public transport, in 2004 cross-border
travellers let the trains, taxis and buses take the strain, accounting for
€116.6m. The taxi driver’s best friends were Dutch (€32.3m), German
(€24m) and British (€19.9m) tourists.
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
€14,728,373
€12,662,093
€26,350,947
The UK continues to be Europe’s flight hub generating more than
€200m in 2004. Drawn by cut price tickets, Dutch, German and French
consumers topped the league table spending more than €121m in total
getting away from it all and accounting for 60% of ticket sales.
€116,698,150
€17,194,853
20
€15,055,672
Netherlands
Switzerland
Hungary
Slovakia
€42,833,280
Belgium
Italy
France
0
€37,636,913
€34,621,029
€46,534,675
€43,993,317
50
France
Italy
UK
Spain
Germany
Denmark
Norway
Sweden
Belgium
Switzerland
Netherlands
Greece
Slovenia
Poland
Portugal
Croatia
Hungary
Russia
Turkey
Ukraine
Czech Republic
Slovakia
Malta
Romania
€380,574
Slovakia
€926,182
€1,522,790
€1,241,518
€1,691,513
€2,088,993
€3,101,626
€2,437,232
Croatia
Poland
Romania
Slovenia
Hungary
Ukraine
Czech Republic
€3,994,781
€6,418,925
€5,420,688
€8,337,983
€6,436,971
€12,281,698
€17,216,923
€14,527,508
40
Switzerland
Russia
Portugal
Malta
Norway
Italy
Denmark
0
Greece
Turkey
20
Sweden
Belgium
Netherlands
€21,880,649
60
€19,301,664
€28,040,050
80
€26,613,223
40
100
€41,332,140
60
120
€36,349,219
80
100
Other transport
Travel Agencies
Travel Agencies
100
150
Denmark
0
200
€47,224,115
50
Airline
Airline
UK
Germany
Spain
€292,781
€243,261
€100,993
Slovakia
Ukraine
€294,507
Russia
Slovenia
€1,703,992
€1,704,894
€1,481,817
€769,554
Croatia
Romania
Hungary
€2,274,684
€1,887,882
Malta
Poland
Czech Republic
€4,155,419
€3,854,547
€2,415,393
Denmark
Turkey
€5,761,884
€6,187,717
€4,446,902
Belgium
Netherlands
Norway
€17,514,943
€6,785,011
€24,312,628
€22,795,456
Germany
Greece
Switzerland
Sweden
€35,465,789
€29,703,000
UK
Portugal
0
€40,105,427
50
100
Spain
France
Italy
100
150
€95,552,860
€95,552,860
€84,136,343
For convenience,
the country spends are ranked
from highest to lowest and
the detail of the greatest
contributing country is named
with its spend detailed.
150
Germany
Spain
UK
France
This section provides a
summary of the total
spend in each country, by
key merchant sector, by
MasterCard® and Maestro®
card cardholders from the
other 23 European countries
in this data set.
200
€28,474,913
200
Gas Stations
Germany
€176,118,282
France
€153,590,443
Belgium
€139,097,187
Spain
€117,955,820
Czech Republic
€114,909,064
Switzerland
€98,953,130
Poland
€98,051,533
Italy
€74,154,172
Netherlands
€73,564,516
Sweden
€26,244,572
Denmark
€23,265,073
UK
€20,930,536
Croatia
€16,827,771
Portugal
€13,786,161
Slovenia
€13,401,293
Norway
€9,001,205
Hungary
€8,929,488
Slovakia
€7,276,718
Turkey
€5,261,359
Greece €2,894,952
Romania €2,038,756
Russia €362,160
Ukraine €108,362
Malta €12,281
Merchant Sector
League Tables
Gas Stations
Auto Rental
€162,557,771
Auto rental
*** Figures as at December 2004
50
50
0
0
€73.27
€63.89
€144.28
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
€115.71
€116.87
€117.60
€117.97
€104.35
100
Average transaction
€88.12
€96.45
Switzerland
Average % growth
€309.9m
0
-50
• Total cross-border spend
• Total cross-border spend –
Face-to-Face
Average transaction size: Online
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro holders.
€41.4m
€146.1m
€5.3m
€0.84m
€6m
€248.2m
€66.9m
€100.8m
€5.6m
€1.2m
€192.8m
€0.72m
€3.8m
€1.3m
€41.2m
€4.5m
€9m
50
€57m
€27.6m
€4.3m
€44.4m
100
€2.6m
% growth
€1.53m
€1,280m
€13.5m
€2,000m
€58.3m
€294.2m
€2,200m
150
Malta
€1,060m
€0.77m
€7.6m
200
Croatia
Average % growth
€296.5m
€52m
€5.23m
€12.1m
Growth in country spending: Face-to-Face
Hungary
Romania
Belgium
Slovenia
Slovakia
Portugal
Denmark
Italy
Spain
Russia
Ukraine
Poland
UK
Turkey
France
Sweden
Germany
Czech Republic
Switzerland
Norway
Netherlands
Greece
€31.9m
€23.3m
€117.9m
€56.7m
€40.2m
€455m
€10m
€199.6m
€80.1m
€212.3m
€25.7m
10
€119.86
€120.76
€122.49
€124.49
€134.16
€134.90
€1,300m
€2,300m
20
€135.58
150
€160.35
€14.8m
€1,480m
% growth
€2,400m
€29.6m
30
€60.27
200
€156.05
€366.9m
€62.5m
40
€108.73
250
€183.39
€25.9m
€338.6m
50
€176.88
Average transaction size: Face-to-Face
Malta
Romania
Ukraine
Russia
Spain
Turkey
Hungary
Greece
Poland
Italy
Belgium
Czech Republic
France
Sweden
Croatia
Portugal
Norway
UK
Denmark
Slovenia
Germany
Slovakia
Netherlands
-10
€239.39
0
€217.04
Average % growth
Germany
€37.2m
60
€148.53
€100.14
€53.55
€57.76
€59.36
€1,200m
70
Average transaction
€79.38
€76.61
€49.2m
€324.1m
80
France
Croatia
€82.14
€53.4m
€521.9m
€205.6m
€85.7m
€253.6m
€56.7m
€36m
€5.90m
€12.9m
Growth in total country spending
Russia
Ukraine
UK
Norway
Denmark
Sweden
Malta
Switzerland
Slovenia
Hungary
Belgium
Romania
Germany
Greece
Slovakia
Czech Republic
Spain
Poland
Turkey
Netherlands
Italy
Portugal
Average transaction
€90.60
€92.46
€98.85
100
France
Spain
150
€104.91
10
€64.41
200
€101.76
20
€80.70
250
€113.28
30
€105.96
• Total cross-border spend –
Online
€121.05
40
€116.75
-10
€159.3m
50
€121.83
0
Romania
Spain
Ukraine
Malta
Russia
Turkey
Hungary
Italy
Greece
Belgium
France
Czech Republic
Poland
Sweden
Portugal
Denmark
Norway
Slovenia
UK
Croatia
Slovakia
Netherlands
Switzerland
60
€87.07
• Average cross-border
transaction size –
Face-to-Face and Online
70
€210.05
This section provides a
summary of total cross-border
country spending activity in
2004 for MasterCard® (credit)
and Maestro® (debit) spending
ranking each country by
growth in:
80
€205.09
€142.69
CREDIT
Ukraine
Russia
Greece
Romania
UK
Switzerland
Turkey
Malta
Norway
Denmark
Germay
Sweden
Belgium
Italy
Portugal
Netherlands
Hungary
Czech Republic
Poland
Croatia
Slovenia
Slovakia
Cross-border country
spending overview
% growth
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
League table of cross-border country spending
Growth in country spending: Online
*** Figures as at December 2004
€65.78
€44.30
€48.18
€33.99
€33.86
0
100
80
0
€76.21
€68.62
€61.82
€62.36
€65.80
€66.19
€68.54
** Please note that all spending figures contained within this report are limited to the total GEV (Gross Euro Volume) for the specific sectors analysed only.
€38.52
€29.01
€30.64
€33.22
€35.22
€35.83
40
€38.78
€40.84
€44.05
€52.00
€52.34
€55.19
60
€75.03
Average transaction size: Face-to-Face
€97.64
€280.9m
Average % growth
% growth
Norway
€4.1m
Malta
€12.8m
€5.2m
€1.5m
€533.6m
€1.6m
€5.7m
€1,200m
€3m
€14.7m
€4.1m
€6.9m
€6.5m
Average % growth
€2.3m
€12.7m
€5.2m
€153.3m
€533.2m
€1.6m
€5.6m
€1,200m
€-2.5m
€14.6m
€4.0m
€6.8m
€280.9m
€276.5m
€1.6m
€53.8m
€4.4m
€20.1m
100
-50
€0.34m
€0.0001m
€0.52m
• Total cross-border spend
• Total cross-border spend –
Face-to-Face
Average transaction size: Online
20
* Please note that research data only includes MasterCard and Maestro based transactions across 24 European countries and is designed purely as an indicator of cross-border spending within Europe by MasterCard and Maestro holders.
€0.00m
€0.01m
€0.00m
€0.16m
€797m
€0.67m
€0.08m
€2.1m
€0.07m
€0.02m
€0.004m
€0.01m
0
€0.07m
€0.05m
€0.002m
€0.01m
€0.27m
€0.002m
50
Average % growth
150
€0.002m
200
Malta
% growth
€0.01m
€0.29m
Growth in country spending: Face-to-Face
Denmark
Greece
Netherlands
UK
Turkey
Slovenia
Norway
Czech Republic
Portugal
Spain
Belgium
Russia
Hungary
Germany
Poland
Italy
Ukraine
Switzerland
Sweden
France
Romania
Croatia
Slovakia
€0.09m
€6.2m
Norway
€3.8m
Malta
Denmark
Turkey
Slovenia
Slovakia
Croatia
France
Sweden
Italy
Romaina
UK
Belgium
Hungary
Czech Republic
Poland
Ukraine
Germany
Russia
Greece
Netherlands
Switzerland
Portugal
Spain
350
300
250
200
150
100
50
0
-50
€77.47
€1.7m
€277.1m
300
€61.14
€48.80
€48.91
€50.22
€50.55
€50.63
€51.70
€60.24
€63.08
€54.5m
€4.4m
€20.1m
€2.4m
€6.2m
€0.3m
Growth in total country spending
Greece
Russia
Switzerland
Germany
Norway
UK
Spain
Netherlands
Poland
Italy
Belgium
France
Slovenia
Sweden
Romania
Czech Republic
Turkey
Hungary
Denmark
Croatia
Portugal
Ukraine
Slovakia
Malta
Average transaction
€69.95
€42.32
€34.31
50
Malta
100
€67.70
50
Average transaction
150
Belgium
Romania
Italy
Netherlands
Spain
Turkey
Slovenia
Sweden
France
Portugal
Norway
Poland
Croatia
Slovakia
Czech Republic
Denmark
Hungary
200
€85.16
€76.35
• Total cross-border spend –
Online
UK
Germany
100
€6.5m
150
€109.66
-50
€0.09m
200
€96.89
0
Denmark
Turkey
Slovenia
Slovakia
Croatia
France
Sweden
Italy
Romaina
UK
Belgium
Hungary
Czech Republic
Poland
Ukraine
Germany
Russia
Greece
Netherlands
Switzerland
Portugal
Spain
250
Russia
Switzerland
• Average cross-border
transaction size – Face-toFace and Online
350
€168.86
DEBIT
€137.95
This section provides a
summary of total cross-border
country spending activity in
2004 for MasterCard® (credit)
and Maestro® (debit) spending
ranking each country by
growth in:
Greece
Ukraine
Cross-border country
spending overview
% growth
MasterInsights Europe
Europe’s Borderless Economy
Summer 2005
League table of cross-border country spending
Growth in country spending: Online
250
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Belgium
Tel. +32 2 352 51 11
Fax. +32 2 352 58 07
www.mastercardinternational.com
© 2005 MasterCard