summer 2012 - GUD Filters

SUMMER 2012
FRESHLY FILTERED NEWS FROM THE MAKERS OF GREAT ENGINE PROTECTION
WELCOME
LATEST NEWS
Painting the web red and yellow
GUD vs DUD
GUD launches D6 Communicator
State-of-the-art GUD laboratory is overhauled
GUD promotes Inono in the workplace
GUD Signage
New GUD posters make a grand entrance
DISTRIBUTOR PROMOTIONS
Partinform
Factory Tours
GUD Signage
Agrinet Bellville
NAMPO Agricultural Trade Show
Mad Saturdays
contents
6
PRODUCT UPDATE
11
GUD aggressively grows filter range
GUD invests in Wrap Filter Technology
WORKSHOP PROMOTIONS
GUD Filters will have you hooked
GUD Heats up Winter
Winning Partnership Programme
Autodetox
e-Car joins GUD Autodetox
TRAINING
15
Toolbox Talk
North Link College Day
SOCIAL INVESTMENT
GUD gives generously to Christel House
GUD supports local soccer clubs
Fulton School receives GUD vehicle sponsorship
GUD hosts 2011 Annual Charity Golf Day
GUD and NGK Spark Plugs partner up
23
EXPORTS
GUD kicks off in Kenya
PEOPLE ON THE MOVE
Farewell
Promotions
27
WELCOME
2011 was a groundbreaking year for GUD, with
many new investments being made for the future
success of our customers and GUD alike. As you
read through this issue of GUD Times you will
notice how GUD have invested in a new wrap filter
assembly line to ensure that we keep up to date
with international vehicle trends and meet the
demands of the ever changing car park. We have
also invested in filling the range gap to ensure
that GUD is supplying filters to fit over 92% of the
vehicles on South African roads.
What is more exciting for us however, has been our
renewed focus on Corporate Social Responsibility.
GUD has always had a social conscience and this
year we made it a priority with a R900 000 donation
to 30 Christel House learners, who through social
disadvantages would never be able to afford a
good education, were it not for companies such as
ourselves who give them a helping hand.
GUD is expanding into the African continent and
have put together a strong team to lead our growth
into this market. In September we launched in
Kenya and we will soon announce plans for the rest
of Africa.
I'd like to thank all our loyal customers for your
support during 2011. We will be taking the lessons
learned from 2011 forward to ensure that both you
and GUD enjoy a successful year ahead. We are
commencing the year with an exciting workshop
promotion that will allow our customers to win a
fishing trip to Durban which will include a GUD
factory tour and a visit to our soon-to-be completed
visitors centre.
There has been a huge demand from our customers
for factory tours and we are always happy to host
you, as we fully understand the huge benefit derived
from seeing firsthand how filters are manufactured.
As you will see in this edition of GUD Times we
have revamped our state-of-the-art laboratory, a
sought-after stopover during a factory tour. Speak
to your GUD sale representative to arrange a tour
for yourself and your team. We look forward to
welcoming you to the GUD family.
Rob Stone
We expect 2012 to be even more exciting than last
year and are glad to have you on board for this
exciting journey.
Red Shuttleworth
GUD TIMES • 3
LATEST NEWS
Painting the Web red & yellow In keeping with all the exciting developments at GUD, we’ve updated the GUD website.
The GUD website showcases our strong brand colours of bold red and yellow and a fresh new look. New menus have been
added to help users easily access the information they require. Our latest electronic catalogue allows users to find GUD filter
part numbers and applications at their fingertips. GUD news articles and current promotions are updated weekly to keep
customers informed at all times about what’s happening at GUD. Go to our website now, enter the online competition and look
out for our opinion polls.
GUD Johnannesburg Sales branch and warehouse
GUD Head Office and factory in Prospecton
As the adage goes, ‘first impressions last forever’. With that in mind GUD have updated the signage at all our
branches in South Africa. The bold signage sets GUD apart while proudly displaying our corporate colours.
GUD TIMES • 4
GUD vs DUD
Our campaign to highlight the important
differences between good quality and poor
quality filters in our market received a boost
when the Advertising Standards Authority’s
Tribunal ruled in favour of GUD following
a complaint regarding our GUD vs DUD
campaign.
The Tribunal found that “The emphasis of
the advertisement is on the features of GUD
Filters that make it a quality product...” and
that “The emphasis of the advertisement is on
the merits of the GUD product as compared to
weaknesses in inferior products.” The tribunal
further found that the complainant did “not
dispute that the GUD Filter products are a
quality product...”
In the circumstance the Advertising Industry
Tribunal ruled that the advert did not breach
the Code of Advertising practice. A full copy
of the ruling is available at www.asasa.org.za/
RecentRulings.aspx
GUD TIMES • 5
LATEST NEWS
State-of-the-art GUD
Lab is overhauled GUD is the only filter manufacturer in South Africa to have a
state-of-the-art laboratory dedicated to quality assurance.
During the past three months the GUD laboratory has
undergone a revamp in line with international standards,
incorporating good housekeeping, health, safety and
environmental aspects.
We have four laboratories that are used to conduct various
tests – these are air, oil, fuel and chemical laboratories.
The purpose of the revamp was to renovate the facility and
upgrade the infrastructure. One of the major aspects of the
revamp was the construction of two new fume rooms where
raw materials are tested to ensure that they are resistant to
the various fluids (oil and fuel) and able to withstand heating
to temperatures that will be experienced when filters are
fitted to vehicles. These rooms have been designed to
ensure that the raw materials are tested to the highest
standards whilst maintaining the safety of employees.
Our quality system is regularly assessed by the South
African Bureau of Standards and the International
Organisation of Standards. GUD’s quality system, products
and processes are audited regularly by OEMs to ensure
their specific requirements are met. The GUD laboratory
also plays an instrumental role in the research and
development of new products.
GUD customers are always assured of Great Engine
Protection when fitting a GUD Filter. Our comprehensive
warranty that has been in place for 50 years attests to our
confidence in our filters!
New equipment such as an air permeability tester and
tensometer has also been added to the laboratory. The
air permeability tester is designed to measure the air flow
through the media, test and analyse new types of media,
and ensures that the media used in our filters is of a very
high standard. The tensometer is highly sophisticated
equipment that is computer controlled for testing the
tensile strength and elongation of rubbers, polyurethane
and adhesive as well as the compression loads on springs.
These springs are used in valves and to support the
element of spin-on filters.
GUD’s highly qualified laboratory technicians also perform
intensive tests such as anti-drain back valve testing on oil
filters, a bubble test used to determin if there are any leaks
in the filters, paper physicals tests, flow restriction tests etc.
Random quality testing is also performed by testing filters
straight off the production line, ensuring that all filters are
manufactured according to the highest specifications and
quality standards. All laboratory machines and equipment
are cleaned, re-calibrated and tested regularly. The various
labs now also boast new signage inspired by the retro
design of the new GUD packaging and posters of the
extensive GUD product range.
GUD Laboratory
GUD TIMES • 6
GUD promotes Inono in the workplace
GUD is committed to the highest quality standards of manufacture in order for all our products to exceed OEM requirements.
With a world class laboratory that conducts intensive testing on our filters and the strictest adherence to the ISO health and
safety standards, customers are assured of great engine protection.
This motivated GUD to launch the Inono initiative recently. Inono is a quality assessment programme aimed at all departments
and sites to ensure the continual achievement of the highest standards of housekeeping. Inono means a culture of tidiness.
GUD encourages the leaders in our business to guide employees so everyone exhibits tidiness. Therefore GUD have provided
Inono banners in English and Zulu that are displayed throughout the factories and warehouses informing and motivating staff
about the programme.
The Inono programme utilises a five star plan that is implemented through five categories, namely: Facility, equipment,
orderliness, safety/visual control and sustainability.
Facility – covers the housekeeping of the entire work area.
Equipment – is the cleanliness of the machinery in each work area.
Orderliness – a place for everything and everything in its place.
Safety/Visual Control – information signs in place.
Sustainability – to maintain the standard with a weekly checklist.
The Cross-Function team led by Rodney Naude, General Manager of the GUD Pietermaritzburg site, conducts pre-inspections
at all departments and advises which areas require improvement. The departments are then given three months to rectify all
problem areas as identified by the pre-inspection. After the allocated time, another inspection will be conducted. When the
Inono standard is achieved five stars are awarded.
The Panel Air filter department at the Prospecton factory proudly boasts their five star banner as the first to achieve five stars
since the initiation of the programme. The rest of the GUD factories and warehouses are however fast following in their footsteps.
Weekly checks are performed to ensure that the high standards of housekeeping are being maintained. An added incentive for
Inono members is the Gold Circle Award; the award is given to the department that assists another department in getting their
five stars. This principle of the Gold Circle Award is that Team Inono helps you to achieve five stars and encourages you to
help another department to do the same.
The Inono initiative is changing the way GUD staff view their areas and each other. We endeavor to have all GUD areas flying
their five star banners high as quality people, plus clean areas equals quality filters for all GUD customers.
Inono banners are prominently displayed at all GUD sites to inform
and motivate staff about the programme
The Cross Function Team that conducts the Inono audits
GUD TIMES • 7
LATEST NEWS
GUD is committed to adding value to the lives of our customers and have recently
introduced an innovative communication tool called the D6 Communicator. GUD is
the only automotive company in South Africa utilising this advanced technology
which allows us to stay in touch with our customers and provide high levels of
customer service.
GUD launched the D6 Communicator in September 2011 and have more than 300
registered users, with the numbers growing daily. The D6 communicator can be
compared to a ‘mini website’ that pops up onto customers’ computer screens when
a news item is uploaded. All you have to do is download the programme software
onto your laptop or PC by following step-by-step instructions. You however need to
have a connection to the internet for updates and detailed stories. The communicator
is designed to provide our customers with instant information regarding various
developments at GUD, such as product updates, price changes, promotions, news
and technical advice.
A mobi-site is also available for workshops or spares shops that do not have an
internet connection, allowing them to access all the GUD news through their
cell phones.
GUD posters
MAKE A GRAND ENTRANCE!
Please contact your GUD rep for them to explain the concept face-to-face and assist
with loading the communicator. Should you require more information, please contact
Lisa, email [email protected] or call 031 910 3304.
NEW
MAKE A GRAND
ENTRANCE!
Clive’s Auto Pe
rfor
mance
Bright, new GUD posters were handed out to loyal
GUD workshops and customers during the second
half of 2011. Two designs were developed to illustrate
key elements of the GUD values.
The first design encompasses GUD’s strong relationship
with our workshops and includes the GUD slogan ‘Great
Engine Protection’ – a firm promise to all our customers.
The second poster highlights GUD’s comprehensive
warranty, our OEM quality products and the fact that we
are a Proudly South African company.
If you have not yet received your new GUD poster please
call your GUD rep today and they will gladly stop by.
Rehoboth Motor Spares in Springs
with their new posters
Luso Motors – Ophirton
GUD TIMES • 8
DISTRIBUTOR PROMOTIONS
PARTINFORM
Partinform made history, as the first Partinform Trade
Show was held in Harare, Zimbabwe in 2011.
Over 200 enthusiastic Zimbabweans from the automotive industry attended the inaugural show to meet and
learn more about aftermarket parts and services. The great response from visitors has now made Zimbabwe a
permanent fixture on the Partinform schedule. GUD’s Export Department and sales representatives were there
to assist and offer technical training to loyal customers.
The 2011 Partinform in KwaZulu Natal took place in Pietermaritzburg at the Royal Agricultural Society of Natal
on 14 June. Despite the freezing temperatures, over 300 visitors attended the show. GUD’s KZN team educated
customers and industry members about the latest GUD developments and products. Exhibitors offered trade
visitors various product demonstrations and held exciting competitions.
The East London leg of Partinform was held at Hemingway Casino on 2nd August 2011. Well over 150 people
came through on the day to partake in the much anticipated automotive road show. GUD representative
Tyron Price attended the show, joined by National Sales Manager Rob Stone. Customers were treated to an
impromptu Toolbox Talk to highlight the differences between GUD premium quality and the certain poor quality
filters available in the market.
GUD Africa Sales Export manager Stuart Mcmillan at the GUD
stand at Partinform in Zimbabwe
GUD rep Kabelo Lebopa with visitors at the final Partinform Trade
Show held at Nasrec, Soweto
GUD TIMES
• 9
DISTRIBUTOR PROMOTIONS
GUD Factory
Tours
Since the inception of GUD
Filters over 62 years ago,
customers have been interested
in the manufacturing process of
South Africa’s leading automotive
filter. GUD had the pleasure of
hosting our loyal customers
from the Free State and Port
Elizabeth in July, August and
September for a visit to our
factories in KwaZulu-Natal.
Visitors from Engineparts Bloemfontein observing the
manufacturing process of the spin on oil filters at the
Prospecton factory
Our guests from various Autozone and Engineparts
branches, Agrinet, as well as independent customers
were treated to an exciting four-day trip to Durban
which included rugby matches and a cruise around
the harbour.
At the Pietermaritzburg factory, customers witnessed
the manufacturing process of our premium air and
heavy duty filters. They also had the chance to see our
state-of-the-art cabin air filter line which produces 700
units per hour. GUD invested over R6 000 000 into the
new line to produce our premium cabin air range.
They also attended a factory tour in Prospecton where
we manufacture our spin-on oil filters and the various
filter components. A tour of our world-class laboratory
was also conducted to demonstrate the various levels
of testing our filters undergo to ensure our high quality
standards are maintained.
Autozone Bloemfontein at the Sharks Vs Blue Bulls Rugby match
at the Shark Tank
Our customers returned to their cities with the
knowledge that GUD filters are manufactured
using quality materials, the latest equipment and
a skilled workforce.
GUD TIMES • 10
Autozone Bloemfontein at the Sharks Vs Blue Bulls Rugby match
at the Shark Tank
The Marketing Services Team entertained Agrinet and their
customers on a harbour cruise during their stay in Durban
Independent customers from Port Elizabeth at the Sharks vs Western Province rugby match
NEW GUD SIGNAGE FOR DISTIBUTORS
Hambanathi Motor Spares
Nyarhi Motor Spares
11
GUD
GUDTIMES
TIMES•• 11
DISTRIBUTOR PROMOTIONS
AGRINET
SHOW
The Agricultural Trade Show hosted by Agrinet
every year is an eagerly anticipated event for the
agricultural community. This year’s show was
held over 4 – 6 May 2011 in Bellville. GUD had
the opportunity to exhibit our extensive range of
premium filters for farming equipment and heavy
duty vehicles. Our Cape Town sales representatives
Clive Jacobs and Jeff Dowd, as well as National
Sales manager Rob Stone, assisted visitors with
technical queries and presented Toolbox Talks to
educate visitors about the various components of a
premium GUD filter versus low quality filters.
NAMPO
AGRICULTURAL
TRADE SHOW
The NAMPO Agricultural Trade Show held from
17 – 20 May 2011, is one of the largest privately
organised exhibitions in the world. The four day
event held in Bothaville has been running for
44 years in the Free State and this year’s event
attracted 73 552 visitors.
The show provides a unique opportunity to all
manufacturers and distributors of agricultural
machinery, products and services to exhibit, as well
as demonstrate their range of products to targeted
customers – the farmers of Southern Africa.
GUD sales representatives attended the show
offering one-on-one support to customers with
technical queries. Our popular heavy-duty filters
and diesel-water separators were displayed to
enthusiastic visitors. GUD also had several fun
giveaways during the show.
GUD Free State sales rep Greg Hiten with
the winner of the body warmer give-away
GUD National Sales Manager Rob Stone with
customers at the trade show
Nampo giveaway winner
Brian who received a
custom designed GUD body
warmer packaged in the
popular AG920 box
GUD TIMES • 12
Mad Saturdays are exciting occasions held on Saturday
mornings at GUD retailers which include special
promotions, giveaways, music, entertainment and food.
Ayoob Bera from Kotwals in Springs held his Mad Saturday in July 2011. Through word-of-mouth advertising,
Ayoob created a lot of buzz and excitement about the specials of the day – buy any GUD filter and receive
a free promotional item. GUD was there on the day to assist and create a GUD atmosphere, reward all loyal
customers as well as provide critical information on the dangers of using poor quality import filters.
Chris Botha and his team from Autozone in Wadeville went all out for their Mad Saturday held in September
2011. There was something for everyone – jumping castles for the children, live entertainment from a local
band, and an exhibition display of racing cars from Liquid Moly, as well as lucky prizes for purchasing
GUD products.
Chris Botha and his team
GUD Johannesburg reps Buddy Tumahole and Kabelo
Lebopa educate Mad Saturday customers about
automotive filtration
Autozone Wadeville had a little bit of everything to keep
their Mad Saturday customers happy with car displays
and a kiddies jumping castle
GUD rep Buddy Tumahole and Mad Saturday
customers at Kotwal Motor Spares
GUD TIMES • 13
PRODUCT UPDATE
In December 2006 the SA motorist could choose from 1301 new car models. 5 years later in December 2011 this has
increased by 20% to 1560 models. GUD in the past year has aggressively filled our range of automotive filters to ensure
we can meet this complex demand.
This will be an ongoing project and we hope to satisfy our customer and distribution base with these products that
enable our distributors to supply a full range of parts to the automotive market.
In the last 3 years GUD has launched 250 filters into the SA market.
Here are some of their latest introductions
GUD PART
NUMBER
VEHICLE APPLIATIONS
GUD PART
NUMBER
VEHICLE APPLIATIONS
AC102
VARIOUS VOLVO
AG1464
AUDI A6 2.0 TFSI
AC103
BMW (F10/F11)
AG1465
BMW 520D (E60/E61)
AC104
RENAULT MEGANE III MODELS
AG1466
CITROËN & PEUGEOT
AC105
HONDA JAZZ III
AG1467
SUZUKI SAMURAI 1.3 MODELS
AC106
VARIOUS CITROËN & PEUGEOT
AG1468
FIAT CROMA 2.2
AC107
VARIOUS MINI
AG1469
FIAT STILO 1.9 & 2.4 DIESELS
AC108
VOLVO S40/V40 MODELS
AG1470
FORD KA 1.3
AC109
FORD FIESTA’S (2003-2008 MODELS)
AG1471
SMART FORFOUR 1.3 & 1.5
AC110
VW TOUAREG II MODELS
AG1472
ALFA ROMEO 159 & BRERA
AC111
RENAULT SCENIC II
AG1473
CHRYSLER & MERCEDES
AC15
CITROËN & PEUGEOT
AG1475
VOLVO S80 II
AC25AUDI
AG1476
FIAT SCUDO II
AC46ISUZU
AG1477
JEEP CHEROKEE & DODGE NITRO 3.7 MODELS
AC56
HONDA CIVIC, CRV
AG1478
JEEP WRANGLER 4.0
AC57
VARIOUS HONDA MODELS
AG1479
MERCEDES VIANO 3.0CDi
AC81
VARIOUS HYUNDAI TUSCON MODELS
AG1480
AUDI A8 & S8
AC82
VARIOUS MERCEDES-BENZ MODELS
AG1481
FIAT 500
AC9OPEL
AG1482
LEXUS IS250
ADG1401
TATA TRUCKS NOVUS 2004 ON PRIMARY AIR FILTER
AG1483
BMW X3 DIESELS
ADG1402
TATA TRUCKS NOVUS 2004 ON SECONDARY AIR FILTER
AG1484
VARIOUS CITROËN & PEUGEOT
ADG1474
NISSAN NP300 2.5D
AG1485
BMW X5 3.0
AG1350
TOYOTA YARIS 1.3 & 1.8, AURIS 1.4,1.6, 1.8, COROLLA 1.3,1.4,1.6,1.8
AG1486
BMW 1 & 3 SERIES
AG1399
HYUNDAI i10
AG1487
MERCEDES C & E CLASS
AG1436
KIA SORENTO 2.5 DIESEL
AG1488
LANDROVER RANGE ROVER III & DISCOVERY IV
AG1437
VARIOUS CITROËN & PEUGEOT
AG1489
BMW 5 SERIES
AG1438
TOYOTA LANDCRUISER 4.7
AG1490
BMW X5 SERIES
AG1439
VARIOUS HONDA MODELS
AG1491
MAZDA RX8
AG1440
VARIOUS HONDA MODELS
AG1492
MITSUBISHI OUTLANDER 2.4 MIVEC
AG1441
MAZDA 2.3 MPS
AG1493
CHEVROLET CRUZE 2.0D, OPEL ASTRA 1.4, 1.6
AG1442
VARIOUS MERCEDES-BENZ MODELS
AG1494
TOYOTA 1.5 PRIUS
AG1443
PROTON SATRIA NEO
AG1495
PORSCHE 911 (996/997)
AG1444
SUZUKI GRAND VITARA
AG1496
HONDA CR-Z 1.5 HYBRID
AG1445
TOYOTA RAV4 2.0
AG1497
MERCEDES-BENZ C220CDI
AG1446
NISSAN INTERSTAR 2.5 D
AG1498
RENAULT CLIO 1.2 8V
AG1447
VARIOUS BMW
AG1499
CHEVROLET CAPTIVA 2.0D, 2.4 & 3.2 (2007-2011)
AG1448
VARIOUS BMW
AG1499
CHEVROLET CAPTIVA 2.0D, 2.4 & 3.2 (2007-2011)
AG1449
ALFA ROMEO 145 & 146
AG1500
CITROEN BERLINGO & PEUGEOT 207 1.6HDi MODELS
AG1450
VARIOUS AUDI
AG1501
RENAULT MEGANE II MODELS
AG1451
VARIOUS BMW
AG1502
OPEL CORSA 1.7 DIESEL
AG1452
VARIOUS JAGUAR
AG1503
CHEVROLET SPARK 1.2
AG1453
VARIOUS JAGUAR
AG1503
CHEVROLET SPARK 1.2
AG1454
VARIOUS LANDROVER
AG1504
RANGE ROVER III 4.4 V8
AG1455
MERCEDES-BENZ C220CDI
AG1505
BMW X6 35dX
AG1456
FORD & VOLVO
AG1506
MERCEDES SL320 (R129)
AG1457
VW CARAVELLE T4
AG1507
MERCEDES S350 & C350CGi,225Kw
AG1458
CADILLAC & SAAB
AG1508
MERCEDES CL500,S500 S63AMG
AG1459
PEUGEOT 206
AG1511
HYUNDAI i10 1.2 MODELS
AG1460
VARIOUS MERCEDES BENZ MODELS
E161
FORD MONDEO
AG1461
RENAULT LAGUNA I 2.0
E162
HYUNDAI ATOS 1.1
AG1462
SUZUKI JIMNY 1.3
AG1463
TOYOTA PREVIA 2.4
GUD TIMES • 14
GUD PART
NUMBERt
VEHICLE APPLIATIONS
E163
HYUNDAI SONATA 2.0 & 2.5
E164
KIA RIO 1.3 & 1.5
E165
TOYOTA LANDCRUISER 4.5 PICK UP
E166
KIA CARNIVAL & SEDONA 2.5
E167
VARIOUS VOLVO
E168
VARIOUS BMW
E169
BMW 7 SERIES
E170
VARIOUS AUDI MODELS
E171
HYUNDAI TERRACAN 3.5
E172
AUDI A4 3.0 Tdi
E173
AUDI A4 1.8T
E174
LANDROVER FREELANDER 2.0 TD4
E175
MERCEDES S & CL CLASS
G1146
NISSAN PRIMISTAR & OPEL VIVARO
G1147
RENAULT SCENIC I 1.9 DCI
G1149
LANDROVER FREELANDER 2.2 TD4
G1150
NISSAN MICRA 1.5 dCi
G1151
NISSAN MICRA 1.5 dCi
M101
VARIOUS VOLVO
M102
VARIOUS ALFA ROMEO MODELS
M103
VARIOUS AUDI MODELS
M104
VARIOUS HONDA MODELS
M105
TOYOTA LANDCRUISER 200 4.5VX
M106
CHEVROLET CRUZE 2.0D
M107
VARIOUS NISSAN & RENAULT MODELS
M108
CITROËN & LANDROVER
M109
VARIOUS BMW
M110
CHRYSLER JEEP MODELS
M111
VW TOUREG & Q7
M112
PEUGEOT 407 2.7 Hdi
M113
PEUGEOT 3008
M114
LANDROVER & VOLVO
M115
LEXUS RX350
M116
LANDROVER RANGE ROVER 3.6 TDV8
M117
ALFA ROMEO GUILETTA 1.8 Tbi
M118
VARIOUS VW DIESELS
M119
MERCEDES-BENZ C180CGi
M120
VARIOUS IVECO TRUCKS
M121
HONDA ACCORD 2.2 DTEC
M122
VARIOUS AUDI & VOLKSWAGEN MODELS
M124
VARIOUS MERCEDES-BENZ MODELS
M55
FIAT & OPEL
M83
VARIOUS BMW
M84
VARIOUS BMW
M85
VARIOUS BMW
MP03
VARIOUS MERCEDES-BENZ MODELS
MP05
VARIOUS MERCEDES-BENZ MODELS
MP24
VARIOUS SSANGYONG MODELS
MP26
AUDI A4 2.0 Tdi
MP27
CHRYSLER & JEEP
MP28
VW SHARAN 1.9 Tdi
MP29
NISSAN NAVARA & PATHFINDER 2.5 dCi
MP30
VARIOUS MERCEDES-BENZ C&E CLASS, VITO II MODELS
MP31
FORD FIESTA 1.6 TDCi (2008 on)
Z513
VARIOUS NISSAN
Z530
FORD F250 4.2 Tdi
Z551
FORD FIESTA 1.4, 1.6 & FIGO 1.4 MODELS
Z552
VARIOUS AUDI
Z555
MITSUBISHI TRITON 2.5 & 3.2 DIESELS
Z556
VARIOUS VOLVO
Z557
VARIOUS ALFA & FIAT MODELS
Z558
JEEP CHEROKEE II 2.8 CRD
Z559
VARIOUS NISSAN & RENAULT MODELS
Z560
SMART FORFOUR 1.3 & 1.5
Z562
CHEVROLET SPARK 1.2
Z564
VW COMMERCIALS LT 35, 46 2.8 Tdi
Z565
JEEP GRAND CHEROKEE 2.5TD & 3.1TD
Z567
VARIOUS AUDI & VOLKSWAGEN MODELS
Z568
VARIOUS PORSCHE 911 MODELS
Z569
HYUNDAI H1 2.5D
Z570
FIAT DUCATO 2.3JTD
GUD invests in Wrap
Filter Technology
GUD Filters has recently invested over
R3 000 000 in a new “wrap” filter element assembly
line. The technology is able to produce an element
with significantly more surface area, therefore
increasing the life of the filter. These filters have
distinctly different looking media assemblies to the
conventional star-shaped media filters, with the
media being is wrapped around a central core.
The line consists of a winding machine, hot melt
extruder, epoxy dispenser and infra-red curing
oven. The line will be commissioned later this year
and will be capable of producing multiport, spin-on
and cartridge type filters. This project will involve
the introduction of six new wrap or crépe-rolled
filters. The highest volume filter is expected to be
the cartridge wrap filter for Toyota models.
GUD TIMES • 15
WORKSHOP PROMOTIONS
Imagine a cool breeze on your face, the smell of the ocean all around,
the excitement of catching a 25kg Dorado and best of all, being able to
tell your colleagues about it on Monday at work!
This amazing experience is yours for the
taking with GUD’s latest workshop promotion,
launched in January 2012. One of 10 deep-sea
fishing trips to Durban is up for grabs and any of
our loyal GUD workshops can enter.
All you have to do to qualify is answer a simple
question related to a well-known GUD part
number – send the correct answer, your name,
workshop name and GUD rep's name to a
dedicated SMS line.
Not only are you automatically entered into a
draw for the fishing trip, but are also guaranteed
to receive a FREE branded GUD cap. The only
catch in this case will be the one you reel in off
the beautiful KZN coast.
To find out more about this exciting promotion,
contact your GUD rep today as the closing date
for SMS entries is the 31st of March 2012.
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GUD TIMES • 16
GUD Heats
up Winter
Always first to turn up the heat, GUD held an extremely
successful air filter promotion from 1 July – 30 September
2011 with red hot rewards for workshops!
ANG Service Centre, Cape Town
All workshops had to do to heat things up was fit 25 GUD
Air Filters to warm up with 5 Beanies OR 1 Body warmers
or fit 75 GUD Air Filters to warm up with 5 Beanies OR
2 Body warmers.
Workshops reported that the beanies and body warmers were
a hot but easily reachable target and a total of 40 164 air filters
were purchased by workshops during the promotion.
AM Auto
NEW GUD SIGNS
GUD rewards loyal Platinum workshops and spares shops
with signage assistance. 2010 saw an influx in requests for
signage as the importance of marketing one’s business
effectively came to the fore after recent economicallychallenging times. GUD came to the party, recognising that
signage builds both our loyal customers brand, as well as
that of GUD.
Ladysmith Auto Clinic
Senekal Motors, Cape Town.
Auto-Man / Carb-Pro
GUD TIMES • 17
Jacque and Delane from Jacques Workshop
GUD rewards loyal workshops through our Winning
Partnership Programme. The loyalty programme offers
qualifying workshops assistance with signage and
product training as well as useful items such as fender
covers, t-shirts, etc. If you are interested in joining our
WPP please contact your GUD rep for more info.
Quinton from Sea Point Service Centre
B & C Auto workshop team
Scorpion Tune up Centre
Frankie’s Motors
Shane Wepener from Warner Beach Auto and Transmission
GUD TIMES • 18
A WINNING COMBINATION
It has been said that in order to make an idea
work you need to ‘take it and run with it!’ For Glen
Emmerich and his team at F1 Quick Brake and Lube
in Greenstone, Johannesburg, running was never an
option – they embraced the idea of GUD AutoDetox
and sprinted with it.
All ten-point safety checks are conducted thoroughly
at F1 Quick Brake and Lube and, should the mechanic
discover any additional problems, the customer is advised
immediately. It is all about the little things and Glen believes
that a customer who drives in with a squeaky car door
expects to drive away with a door that closes smoothly.
This small amount of effort on the part of the workshop
guarantees a happy customer that will return in future.
F1 Quick Brake and Lube specialise in exactly what their
name promises – quick oil and brake changes for customers
who require rapid turnaround times. When Glen heard
about GUD AutoDetox he knew that it would suit his current
business strategy to a tee. He signed-up and in order to
guarantee the one-hour service time, hired extra workshop
space with two dedicated bays especially for his AutoDetox
customers.
F1 Quick Brake and Lube is the perfect example of a
workshop that has taken GUD AutoDetox to the next level.
Customers who are regularly bringing their vehicles in
for an AutoDetox between service intervals will attest to
the benefits – a reliable, more powerful engine that runs
smoothly and won’t let them down when they need it most!
Upon speaking to Glen, his passion for GUD AutoDetox and
his customers is clear – ‘It is essential to educate motorists
about the benefits of regularly changing their oil and oil filter
between service intervals.’ Glen also points out, ‘If your
spark plugs go, the damage to your vehicle may be minimal,
but if the oil filter goes you are in some serious trouble.’
Contact F1 Quick Brake and Lube on 011 609 2846 or visit
www.gudautodetox.co.za to find an AutoDetox workshop
near you. Should you wish to become a GUD AutoDetox
outlet, email [email protected] and we will be
in touch!
Glen Emmerich stands proudly
behind great engine protection
‘On top of the promotions and national advertising done by
GUD we also do our own leaflet handouts on a weekly basis
at nearby intersections. We realise that these activities
may prompt a potential customer to pick-up the phone and
enquire, but the difference lies in how we as a workshop
explain the concept as a whole.’
The F1 Quick Brake & Lube Specialists
GUD TIMES • 19
WHY?
chance of winning
owner, you stand the
As an e-CAR workshop
services your workshop
the GUD Autodetox
fantastic prizes for
mber 2011.*
Dece
15
mber and
books between 1 Nove
003
WHALLEYS 37
joins
e-CAR, the national network of
independent workshops and
GUD joined forces in 2011 to bring
the GUD Autodetox programme
to e-CAR workshops.
The roll-out process has been completed on a national
level and the response has been extremely positive from
workshops and customers alike.
When signing-up to Autodetox, e-CAR workshops received
a number of marketing elements which included a sandwich
board, A1 posters, bunting and mirror hangers. GUD and
e-CAR boosted the new partnership with newspaper and
radio advertising to further educate motorists on the benefits
of Autodetox and drive motorists to their workshops. e-CAR
workshops are now also listed on the Autodetox website.
Taking the next step
The success of any venture is reliant on the knowledge
and understanding of those interacting with potential
customers. While GUD’s extensive PR campaign drives
prospective business to e-CAR’s door, it is up to staff liaising
directly with the customer to close the deal and book the
appointment.
To further assist workshops, GUD, in conjunction with
e-CAR, ran a ‘Mystery Caller’ competition for e-CAR
workshops from 1 November 2011 to test their knowledge
of Autodetox. Leaflets with helpful hints explaining how to
market the Autodetox concept best were sent to all e-CAR
workshops.
A GUD representative contacted these workshops posing
as a would-be customer. If the staff member who answered
the phone, correctly promoted Autodetox, he or she instantly
won a GUD cooler bag and gained entry into a lucky draw
where one of five R500 shopping vouchers was up for grabs.
Clive Jacobs, Regional Sales Manager Cape Town hands over the
e-CAR Autodetox poster to John Clay of Beemers Auto Services
in Lansdowne
Workshop owners were also incentivised to push Autodetox
services. They were offered great prizes based on the total
number of Autodetox bookings made between 1 November
and 15 December 2011. Prizes included umbrellas, portable
fridges and shopping vouchers.
GUD TIMES • 20
TRAINING
HDC Auto Repairs Centre, Howard Crouch
Technical training city of Cape Town – Workshop mechanics
Motor Tune & Auto Electrical – Hoosen Jagot
Northlink College Open Day
Northlink College, a Further Education and Training Institution in Cape Town held their Open Day on 17 August
2011. GUD attended the day to educate secondary- and tertiary-education students about the automotive
industry and GUD Filters.
GUD sales rep Kevin Hendricks
demonstrates our extensive filter
range and the importance of
filtration to an eager crowd
GUD Western Cape Regional
Manager Clive Jacobs teaches a
mechanical student about media
Secondary school students are
fascinated about the differences
between a GUD filter and a cheap,
inferior one
GUD TIMES • 21
Social investments
GUD gives generously
to Christel House
GUD donated R900 000 to the Christel House School in
based on key values such as merit, hope, discipline and hard
South Africa by providing full scholarships to thirty learners
work. The 100% matric pass rate over the past two years is
over a three year period. The Christel House foundation, an
also testament to the enormous successes being achieved
independent school in Cape Town, assists poverty stricken
at the school,” said Wayne Grews, Board Director of Christel
areas such as Khayelitsha, Langa and Manenberg by offering
House SA.
a quality education and life skills to its learners.
Red Shuttleworth, Managing Director of GUD Holdings, had
The long-term partnership between GUD and Christel House
this to say about the partnership: “I believe that this donation
will assist thirty learners who excel in Maths and Science
and learnership opportunity will motivate these senior learners
from Grade 10 until Grade 12 with their tuition and general
to do well and work toward joining our company as interns for
requirements. In addition to the donation, apprenticeships will
a future career. In exchange we get to welcome some bright
be available at GUD to the students who excel in their studies.
new minds into the organisation, which will be exciting.”
GUD’s Board of Directors visited the school in Cape Town to
The learners of CHSA have inspired us at GUD, strengthening
personally hand over the donation.
our commitment to invest in their futures.
“I would like to thank GUD for their generous donation. The
proceeds will make a huge difference to the lives of the
children they are sponsoring. This school continues to give
pupils from some of Cape Town’s poorest communities a
pathway out of poverty through an educational experience
The learners of Christel House South Africa
Christel House representatives accepting the cheque of R900 000
from G.U.D. Holdings (Pty) Ltd
GUD TIMES • 22
GUD’s Sales and Marketing Director Ian Law hands over the
custom-designed GUD soccer kit to Santos FC
Engineparts soccer team in their GUD t-shirts
GUD has always been a proud supporter of South African sport and has been involved in the development of local
clubs. We recently donated a complete soccer kit to Santo’s Football Club from Umbumbulu in rural KwaZuluNatal. The youth team is managed by Simphiwe Khwela who works at the GUD warehouse at Prospecton. “We
are very happy that GUD believes in us and appreciate the soccer kit that they have sponsored so generously,”
said Simphiwe.
On Easter weekend a soccer tournament was held in Bloemfontein with the first prize being R11 000. GUD
assisted a soccer team from our loyal distributor Engineparts by kitting them out in t-shirts. They performed
extremely well and won five out of six games played.
GUD Filters sponsors
brand new Isuzu to
Fulton School for
the Deaf
GUD sponsored a brand new Isuzu KB200 vehicle valued
over R 150 000 to Fulton School for the Deaf. The school
situated in Gillitts, KwaZulu-Natal caters for the specific
educational needs of deaf learners many of whom are from
disadvantaged communities.
After establishing that the school was in dire need of a
vehicle for the daily operations of the school, such as
collecting supplies, transporting sport equipment etc., we
arranged for the purchase of a brand new vehicle.
“We are thrilled with our new bakkie and are very grateful
to GUD Filters for their generous sponsorship. The new
vehicle is hard at work and has already greatly improved
the efficiency of the daily operations of the school,” said
Beryl Campbell, Principal of Fulton School for the Deaf.
GUD Filters is a socially responsible company that
recognises the value of a good education and highlights
this with an investment programme committed to uplifting
its surrounding disadvantaged communities and education
facilities. In 2011 GUD invested over R1 500 000 for the
education of disadvantaged learners from Zenzele Junior
Primary, Christel House, and Fulton School for the Deaf
among others in the form of scholarships and financial
assistance for the operations of these schools.
GUD TIMES • 23
Social investments
GUD Hosts 2011 Annual
Charity Golf Day
GUD hosted its annual Charity Golf Day at the Cotswold
Downs Golf Estate on 25 August 2011. The sunshine and
blue skies were idyllic for a game of golf. GUD pulled out
all the stops to make this very special fund raising event a
huge success. Our Autodetox promoter ladies created a
buzz amongst the guests, in their bright yellow outfits. GUD
suppliers and distributors came together to support the cause
by sponsoring prizes and participating in the event.
With 116 golfers teeing off on the magnificent 18-hole course
at Cotswold Downs the game was underway! During the
game the golfers were treated to refreshments, raffles and
competitions hosted by GUD and our suppliers at various
holes on the course.
Clowning around for a good cause
The golf day drew to a close with a prize-giving ceremony
and the auction of limited-edition signed Springbok and
Sharks rugby jerseys. The auction created a lot of excitement
and entertainment as the guests tried to outbid each other.
The rugby jerseys, which sold for a total of R38 000, went to
Ahlstrom and Christo Swarts from Namlog.
GUD would like to extend a warm thank you to everyone
who was involved in making the day a resounding success.
Through everyone’s generosity we were able to raise R80 000
to fund a worthy charity cause.
The winning team: (Left to right) Warren Espinoza (Midas),
Red Shuttleworth (GUD), Chris Naidoo (Allparts), and Rolf
Gudegast (Napa)
GUD Autodetox promoter ladies at
Cotswold Downs Golf Estate
GUD
GUD
TIMES
TIMES
• 24
• 24
AND
PARTNER UP TO
SUPPORT LOCAL ENTERPRISE DEVELOPMENT
GUD, in partnership with NGK Spark Plugs have
invested in a BBEEE business enterprise to promote
our brands to the informal market. G.U.D. Holdings
(Pty) Ltd directors Ian Law and Colin Mizra as well as
John Gibson and M.P. Sibisi form the board of directors
for the BBEEE enterprise, called Filpro.
THE
JOIN
GUD TEAM!
Filpro is dedicated to the development and training
of spares shops and mechanics within the informal
sector. Mboneni Magada heads Filpro in her role as
General Manager of Operations with a dedicated team
Thanks for
choosing GUD.
Whenever your GUD rep
calls on you over the next
few months, you’ll receive
fantastic branded GUD
items. Because you support
our business, we’re here to
support yours.
It’s that easy!
STEP 1
Your GUD overalls
– wear them with pride!
STEP 2
STEP 3
Buy GUD Filters and get great gear to grow your business!
Get a GUD toolbox,
calculator and
notepad when you
STEP 4
Get a GUD branded
shade and signage
with your workshop
name when you show
show you’ve been buying
GUD* and wearing your
GUD overalls.
your GUD rep how you’re still
supporting GUD.
*Please keep your GUD
proof of purchase.
A durable GUD
mechanics mat is yours
when you show your GUD rep how
you’ve been supporting GUD so far.
Keep using GUD and we’ll give you what
you
need to take your business to new heights.
of reps who have been identified across all provinces.
The informal sector comprises retailers and roadside
mechanics as the main target groups. These groups
will be sub-divided into four categories – informal
mechanics with no formal business infrastructure, the
mechanic with minimal structure to his business, and
workshops and spare shops.
Once informal retailers sign up to the GUD team
they will receive technical and business training. By
supporting GUD we will also provide them with items
such as signage, promotional t-shirts, bunting and
wash line banners to help them grow their businesses.
For informal mechanics we will provide overalls,
toolboxes, mechanic mats and product training to
ensure that their businesses run smoothly.
GUD and NGK recognise the importance of this market
segment, as providing support to these businesses will
not only garner their loyalty towards our brands, but
also contribute towards the growth of South Africa’s
economy.
(Pty) Ltd
A GUD & NGK INITIATIVE
GUD
TIMES
GUD
TIMES
• • 2525
EXPORTS
GUD kicks off in GUD’s Africa Operations Manager Huzaifah Elias presents a Toolbox Talk to an eager crowd.
GUD Filters, South Africa’s
leading automotive filter
brand, launched our range of
premium automotive filters into
the Kenyan aftermarket at the
largest motor show in
East and Central Africa.
The Total Kenya Motor Show
was held at the Kenyatta
International Conference Centre
in Nairobi, Kenya from
9 – 11 September 2011.
GUD have in the past had a small presence in Kenya
but in line with our new focus on Africa, GUD are
growing our footprint into the African continent.
The Kenya Motor Show was the perfect platform to
showcase to Kenyan mechanics and motor spares
distributors the benefits of partnering with GUD.
GUD launched a new exciting mechanics and
workshop loyalty programme which was received with
great enthusiasm. GUD are the only filter company
to offer a reward programme of this kind in the
country. The mechanic loyalty programme is aimed
at the informal mechanic who conducts his business
along the side of a road, in his backyard, or garage
from home. GUD will reward all informal mechanics
and workshop mechanics with tools to improve their
GUD TIMES • 26
in Kenya
business e.g. overalls, mechanic mats and various
other items. Mechanics will also be trained on all
GUD products.
On the opening night GUD hosted 150 guests at
an exclusive cocktail evening which was attended
by Kenyan dignitaries, distributors, retailers and
mechanics. It was the perfect opportunity to network
and build new relationships. Visitors were drawn
to the 10m² custom designed GUD stand with its
bold red and yellow colours. Our experienced GUD
team offered their technical expertise to guests in
the form of Toolbox Talks which demonstrated the
various components of GUD premium quality filters
against low quality imported filters. The Toolbox Talks
at the Total Kenya Motor Show
also informed visitors about our comprehensive
warranty and state-of-the-art laboratory which
plays an integral role in the manufacture of GUD’s
premium filters, ensuring the highest standards are
always maintained.
The highlight of the Total Kenya Motor Show was
GUD winning the coveted gold award for best stand.
“We are encouraged by the positive response
from the Kenyan mechanics and motorists to the
quality of GUD Filters. We look forward to working
together,” said John Macartan, GUD Marketing
Manager.
The Chairman of Total, Nawaz Popat, summed it up
well when he said, “They were a new entrant and
they came in with a bang!”
Well done to everybody who put in long hours
to make this show a great success. This is the
beginning of an exciting chapter for GUD in Kenya.
A GUD Kenyan representative demonstrates the media component of a filter to the Kenyan Minister of Transport Amos Kimunya
GUD TIMES • 27
PEOPLE ON THE MOVE
FAREWELL
PROMOTIONS
GUD bids farewell to KZN Regional manager Trevor
Pilling as he embarks on his retirement. Trevor has
been part of the GUD family since 1992. His 19-year
career at GUD began as the Sales & Marketing
manager of the Transvaal for the first 8 years.
In 2000 he transferred to Durban to take on the role
of KZN Regional Manager. His passion for automotive
filtration and wealth of knowledge made him a
professor to the KZN sales representatives, teaching
them all about great engine protection.
Trevor’s approachable manner and willingness to
help made him well-liked among both GUD
customers and staff. His easy going nature and
humour will be missed at GUD! We wish him all the
best for the future!
Donovan van Reenen – Gauteng & Free State
Regional Manager
Warren Botha – KZN Regional Manager
Congratulations to Donovan van Reenen and Warren Botha on your promotion
to Regional Managers! We wish you well and many more years at GUD!
Congratulations to Huzaifah Elias, Stuart McMillan and Richard Harris in their
new roles.These exciting new positions will see GUD expand our footprint
further into the African continent.
Huzaifah Elias – Africa Operations Manager
Avesh Singh – KZN FRAM Sales Representative
Stuart McMillan – Africa Export Sales Manager
Lucky Senwedi – Gauteng GUD Sales Representative
Richard Harris – Africa New Territories Manager
Matthew McDonald – KZN GUD Sales Representative
Thabang Tsotsotso – Gauteng GUD Sales Representative
Sugen Naidoo – KZN Heavy Duty Sales Representative
WHALLEYS 37538
To ensure that the happenings at your store or
workshop are covered, send your photograph to:
Charlenie Govender – [email protected]
or contact your sales rep.
Technical help desk:
Tim Edwards – 031 910 3267 / www.gud.co.za