the latest weekly digest

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NEWS FROM AROUND BATA WORLD
WEEKLY DIGEST
Bata World Digest August 5, 2016
INTERVIEWS
Q & A with Nicole Voillat
Nicole Voillat has been with Bata for over five years, and is the Group Sustainability and Bata
Children's Program Director. Bata World News recently spoke to her about the projects she is
currently working on, and how she deals with the challenges of the job.
CORPORATE
STORE
BCP / SUSTAINABILITY
Bata Training Academy Runs Three
Courses in Malaysia
Bata Retail Run: Overall Winners of
First Edition Announced
BCP Zambia Volunteers Celebrate
Day of the African Child
We Are Bata People: Owen Begg Sends In
a Selfie
Participant Feedback from Visual
Merchandising Course in Thailand
Asia-Pacific
South Asia
Asia-Pacific
New Mercury Concept
Store Opens in
Thailand
Bata Best Sellers:
FitRight a Firm
Favorite in Pakistan
Bata Best Sellers: Boys
and Girls in Singapore
Love Bubblegummers
Successful Third Year for Bata Junior
Open in Aubonne, Switzerland
WEEKL Y
DIGEST
INTERVIEWS
Q & A with Nicole Voillat
Nicole Voillat has been with
Bata for over five years, and
is the Group Sustainability
and Bata Children's
Program Director. Bata
World News recently spoke
to her about the projects
she is currently working on,
and how she deals with the
challenges of the job.
What are your main
functions as Group
Sustainability and Bata
Children's Program
Director?
I manage the implementation and monitor
the progress of our sustainability 2020
roadmap, which aims to ensure that we
remain the most respected footwear
company by being socially and
environmentally responsible in our
operations and in every community in
which we operate.
Why do you believe it
is important for Bata
to be involved in
sustainability projects?
The sustainability projects do not only
serve the common good but, if embedded,
can drive greater profitability. Caring for
employees boosts their morale and
efficiency. Reducing water, energy and
accidents saves money. Engaging in the
communities, either through our social
enterprises or the Bata Children’s Program,
gives us the license to operate and
enhances the relationship with local
governments and our reputation with our
customers.
What is the most
challenging aspect of
your job?
Challenges are always exciting, because
behind every challenge there is an
opportunity. The main sustainability
challenges for Bata are the monitoring and
full traceability of our supply chain from a
social, ethical and environmental point of
view. The more consumers are informed,
the more pressure they will exert on
companies to act sustainably.
How do you deal with
those challenges?
By informing our companies about the
reputational or financial risks the group can
be faced with in case of non-compliance
with our Bata Supplier Code of Conduct,
and by building a strong long-term
relationship with our suppliers through
training and mutual trust and
transparency.
What projects have
you been working on
recently?
Our Batalife Sustainability Review 2016,
which reports on our progress against our
2020 objectives, several school projects
for the Bata Children’s Program, and
training for BCP coordinators which will
take place in September. Besides that, I
have been dealing with a number of
requests from NGOs and human rights
organisations interested in knowing how
Bata deals with their supply chain. I have
also been preparing the next
Sustainability report.
Which of the Bata Core
Values do you consider
to be most important
to your roles and why?
Improving lives, because it involves our
employees, their families, customers,
suppliers, business partners, and
communities in which we operate. As a
business we have scale and reach through
investment, job creation and women’s
empowerment, which aid economic
development and stability which in turn
supports our business.
WEEKL Y
DIGEST
CORPORATE
Bata Training Academy Runs Three Courses in
Malaysia
The Bata Training Academy
of Asia Pacific, which held
its inaugural training
courses in March, recently
offered three further
courses at its base at Bata
Malaysia headquarters in
Kuala Lumpur. The three
courses on offer were the
Audit TeamMate training,
Improved District
Performance and the Bata 5
S...
The Audit TeamMate course was held first,
from July 16 to 18, and saw a total of 11
audit managers attend from Malaysia,
Thailand, Indonesia, Pakistan, Sri Lanka and
Bangladesh. The course is designed to
provide those involved in internal audit
departments with a range of strategies and
skills in order to improve effectiveness.
The goal for the program, facilitated by
trainers Cesar Villa and Jean Maltais, is to
ensure that participants maximize the use
of the TeamMate model, an integrated
audit system, to identify and develop a
standard audit program for common
activities, such as stock counts and store
audits.
Tapan Bala, audit manager for Bata
Bangladesh, commented: “It was a
successful and effective training on
internal audit systems. Full
implementation of the system will ensure
successful risk management, including
identification, assessment and mitigation
plan, audit planning and conducting audit
in an effective and efficient way to ensure
effective internal controls within the
company.”
The second course, run from July 19 to 22,
was Improved District Performance, which
saw 11 operations review managers, area
managers and district managers attend
from Malaysia and Indonesia. The course
was run by training specialist Lucia Lot, and
the workshop was held with the objective
of helping identify areas of improvement
via recognizing key performance indicators,
helping increase knowledge of Bata's
history, products, types of materials and
construction methods. The course also
gives insight into the role and
responsibilities of a district manager, and
shows how to improve performance using
the Bata 5 Step model.
Wesley Yap, a district manager from Bata
Malaysia, stated: “The training delivered me
a better understanding of Bata history, and
has given me a plan to improve my district.
The product knowledge is very interesting,
and I am delighted to learn so many
different materials and types of shoes and
construction methods.”
The final course was the Bata 5 Step Train
the Trainer, held from July 25 to 27, with a
total of 13 participants from Malaysia and
Thailand. Once again the course was run by
Lucia Lot, and focused on how to improve
performance using the Bata 5 Step model.
Paolo Grassi, country manager of Bata
Malaysia, commented: “This is the second
time we have hosted this training
workshop. This course is to improve the
understanding of Bata history, product
knowledge and the Bata 5 Step, which is
the core of all Bata retail people, as well as
to show our commitment to improving
customer service.”
WEEKL Y
DIGEST
STORE
Bata Retail Run: Overall Winners of First Edition
Announced
The first edition of the Bata
Retail Run 2016 ended in
June, and the judges have
been hard at work assessing
the results in order to
proclaim the overall
winners of the event. For
this edition of the global
contest, competition was so
fierce among stores that, in
the end, judges decided to
award two...
The winners in the store category were the
Laksam Family store from Bangladesh,
district code 521, store code 52330, and
Bahria Town from Pakistan, district code
526, store code 52633. Both stores
succeeded in achieving a total of 295
points, and judges decided to award first
place to both teams, in recognition of their
hard work and dedication during the
contest.
Laksam Family store manager Pejush
Karmoker, and Bahria Town store manager
Javed Iqbal, and their entire store teams all
win the top prize of two months' salary for
their efforts. The two store managers will
also receive special certificates, signed by
the President, to commemorate their
victory, while store staff will each be given a
commemorative plaque.
In the district manager category, the overall
winner was Budi Wahyono from Indonesia,
district manager of Ramayana West, district
code 503. Wahyono successfully managed
to reach a total of 145 points during the
contest, earning him a deserved top spot,
and a prize of two months' salary, as well
as the signed certificate.
Stay tuned to Bata World News for the
complete list of winners from each
company, which will be published shortly.
Remember, even if your store or district
was not a winner this time, the next
edition of the Bata Retail Run begins in
October, so start warming up now in
order to get off to a flying start, and give
yourselves the best possible chance of
winning the next contest.
Congratulations to all of the winners of the
first edition of the Bata Retail Run 2016
from the Bata World News team!
WEEKL Y
DIGEST
BCP Zambia Volunteers Celebrate Day of the
African Child
The Bata Children's
Program (BCP) Zambia
recently organized a visit to
the Breath of Heaven
Children's Village, to
celebrate the Organization
of African Unity's Day of the
African Child. The Day of the
African Child is
commemorated every year
on June 16, in honor of
children that have died in
wars a...
The village, located in the heart of Lusaka,
caters to 350 orphaned and vulnerable
children, from ages 3 to 17, from lowincome families and difficult economic
situations. Before the start of the day's
activities, the team of five volunteers from
BCP Zambia spent time interacting with the
children, enjoying their smiles and singing,
and took a tour of the village. Following
this, school director Ndauza Mtonga gave a
brief introduction, thanking the volunteers
for their support and for coming to visit
their children.
The five volunteers then gave a
presentation on the importance of wearing
shoes, which was well-received by the
children and caretakers alike. After the
presentation, they also took time to
illustrate how shoes are worn, and spent
more time with the children.
At the end of the visit, volunteers from BCP
Zambia made a donation of school shoes,
aimed at ensuring that the children's feet
are always protected when they go to
school. In addition, they also distributed
bags to the children to carry materials for
school. The donation ceremony ended with
presentations by the children and a vote of
thanks given by the school's head boy
dressed in genuine Bata gumboots.
Mutinta Chiselenga, BCP Zambia cocoordinator, commented after the event:
"It was a very pleasant experience to
share and have a light moment with the
little children. It was even more amazing
to see their faces light up as we taught
them the importance of wearing shoes."
WEEKL Y
DIGEST
CORPORATE
New Mercury Concept Store Opens in Thailand
Last month, Bata Thailand
opened a new Mercury
Concept store at the Central
Plaza shopping center in
Nakornsri Thammarat, in
the south of the country.
The shopping center has a
size of 150,000 square
meters, and features
fashion and lifestyle brands,
dining destinations and a
host of other attractio...
The new Bata store, which has an area of
167 square meters, is located in an area
with great potential, and features all the
company's new arrivals and latest
collections, presented by a passionate
retail team highly focused on customer
service.
The team from Bata Thailand are also
hoping that the Bata Club loyalty program
will boost the number of regular
customers, as 99 percent of customers
present on the first day of the store's
opening expressed their interest in
registering for the incentive scheme.
Akekapong Yeenyong, store manager,
commented: “Central Plaza Nakornsri
Thammarat has been built in a highpotential area in the largest southern
province of Thailand. Our latest Mercury
retail store concept is located very close
to the main entrance, in front of a famous
department store. We are ready to
welcome everyone in Nakornsri
Thammarat and nearby provinces to visit
our new store concept.”
WEEKL Y
DIGEST
PRODUCT
Bata Best Sellers: FitRight a Firm Favorite in
Pakistan
The FitRight project was
launched by Bata Pakistan
in mid-2014, and has built
up a strong following
among its target market,
with the range proving to
be so popular that it has
been on continual reorder
ever since its introduction.
The FitRight was developed locally in
Pakistan, after the company gained
inspiration from a similar project in
Indonesia. Bata Pakistan worked hard with
a local vendor in order to develop the
range, which has exceeded customer
expectations in terms of innovation, style
and durability.
The upper is made of high-quality leather,
while the sole bed is EVA covered with
synthetic suede and the sole is
thermoplastic rubber sheet. The EVA
midsole makes these sandals extremely
lightweight, and the printed synthetic
suede socks add comfort and flair to the
overall article. The range is targeted at the
younger generation, aged from 8 to 35,
looking for a comfortable and stylish shoe
to wear everyday.
One of the biggest advantages of the
FitRight is the fact that shoes of a similar
construction are not available at such a
good price point. The FitRight sells for
between 8 and 11 U.S. dollars, and these
price points, coupled with soft yet robust
leather upper and comfortable, synthetic
suede socks, helped achieve sales of 43,500
pairs in 2015.
Muhammad Qayyum, company manager
of Bata Pakistan, commented: “This
project represents true success as it
differentiates us from our competitors
and depicts our commitment to providing
stylish, affordable and durable footwear
to our customers.”
WEEKL Y
DIGEST
PRODUCT
Bata Best Sellers: Boys and Girls in Singapore
Love Bubblegummers
The Bubblegummers brand
has been available since
1982 when it was
introduced in Canada, and
in Singapore its boys' and
girls' shoes are still proving
to be highly popular, due to
their combination of
comfort and quality at an
affordable price.
The current boys' offering is a casual
sneaker made in China, with a faux-leather
and textile upper, an elastic lacing system
with adjustable Velcro straps and a textile
lining. Additionally, the shoe boasts a
lightweight flexible outsole with traction,
providing shock absorption and reducing
the danger of tripping.
The boys' shoe is targeted at mid-income
parents of children aged from 2 to 5 years
old, looking for good value shoes without
compromising on quality. The shoe retails
for 24.95 Singapore dollars, and is sold in
40 stores in Singapore. Of the 1,000 pairs
ordered by Bata Singapore, over 800 have
already been sold, giving a sell-out rate of
82 percent.
Lionel Tan, merchandising manager of Bata
Singapore, commented: “We select these
shoes for our Bata Club members to
reward them for their loyalty.”
The Bubblegummers girls' shoe is targeted
at the same group of parents although it is
a ballerina rather than sneaker style. Also
made in China and sold in 40 stores in
Singapore, the ballerina features a matte
faux-leather upper, adjustable Velcro
straps and a printed polka-dot textile lining.
A lightweight, flexible outsole with a
cushioning sole completes the model,
helping to provide comfort while
maintaining an attractive look.
The girls' ballerina retails at 19.90
Singapore dollars, and has seen a sell-out
rate of 85 percent of its latest order of
1,000 pairs.
Speaking about the girls' model, Tan
stated: “Adding a metallic upper creates a
more festive ballerina for the Chinese
New Year period.”
WEEKL Y
DIGEST
INTERVIEWS
We Are Bata People: Owen Begg Sends In a Selfie
Owen Begg works for Bata
Industrials and is currently
based in the Netherlands,
having previously worked in
a variety of other locations.
He recently decided to send
a selfie to Bata World News
in order to give a little
insight into his place within
the Bata world.
How do you fit into the
Bata world?
I am international sales and marketing
manager for Bata Industrials.
Who is in your selfie?
Myself
What does it show?
What is the story?
In the background you can see the flags of
Bata Industrials, the division of Bata that I
have worked in for 21 years now, both in
Australia and Europe.
What do you like most
about your job?
What I like most is the variety of the job, as
no two days are ever the same. I also
appreciate my work for the people that I
meet.
What made you decide to take the selfie
that day?
We were discussing Bata selfies in the
office that day, and I decided I would like to
take one.
What does it represent to you?
The great experiences that I have while
working within my division of the
organization, and also living overseas as
part of the experience. During the course
of more than 20 years with the company,
many valued friendships have ensued.
Want to send in your Bata selfie? Just
email a few photos you take of yourself,
alone or with colleagues, to
[email protected]. Show off your creativity!
Photos must be horizontal, and be sure to
use the largest file size allowed on your
camera or phone.
WEEKL Y
DIGEST
INTERVIEWS
Participant Feedback from Visual Merchandising
Course in Thailand
Whanchai Prommi works
for Bata Thailand, and
recently took part in a
training course that was
organized in his region. Bata
World News caught up with
him to hear about what he
found most useful and
interesting, and how he
feels the course will help to
improve techniques and
processes.
What is your role at
Bata Thailand?
I am an operations manager trainee at Bata
Thailand, responsible for City and Family
stores.
Which training course
did you attend and
why?
I attended the Visual Merchandising
course, held in Bangkok from July 11 to 13.
It was a good opportunity for me to
participate in this course, as it is one of our
key elements to increase sales and
upgrade our store look and brand image. I
hadn’t attended this visual merchandising
course since I started working in retail.
Did you meet a lot of
new Bata people on
the course?
Most of the participants were my
coworkers from Bata Thailand's marketing,
merchandising and retail departments, but
I also met some colleagues from Bata
Singapore.
What was the most
important part of the
program in your
opinion?
The most important part was the
practical visual merchandising training at
the stores at the MBK shopping center in
Bangkok, where we took the key
learnings from the first day of the course
and implemented them in the store with
real shoes, real furniture and real
customers.
What was the most
surprising thing you
learned?
The way we, as retail people, were
encouraged to share ideas and comment
on what worked well in the various
situations we examined, such as the
presentation of the window display, and
the visual merchandising of our company's
corner of the store.
And what did you
most enjoy?
The practical visual merchandising training
at the stores, as we have different store
concepts and furniture. Each store has its
own characteristics, traffic flow and layout.
Our working group consisted of people
from merchandising, marketing and retail,
working as a team to finish the display.
What would you like to
say to the course
organizers who
prepared and ran the
course?
He (course trainer Giuseppe Marrocco) was
a good teacher in terms of his expertise in
visual merchandising and he has a passion
in what he does. The way he taught is
practical to us, and we will bring the same
techniques to train our district managers
and store managers.
Do you have any
suggestions for future
courses that would be
particularly useful in
your sector or region?
It’s difficult for our retail people to travel to
attend the course due to issues with
English communication. It would be very
helpful if there were more courses for retail
personnel in Bangkok, in order to improve
and expose our people to the new
techniques and learning.
Powered by TCPDF (www.tcpdf.org)
WEEKL Y
DIGEST
Successful Third Year for Bata Junior Open in
Aubonne, Switzerland
From June 25 to July 3, the
town of Aubonne in
Switzerland held the third
edition of the Bata Junior
Open, a tennis competition
for aspiring, talented
youngsters. This year, the
event featured 87 players
between 9 and 16 years old,
ranked from level R9 to R5.
The number of participants in this year's
event was 28 more than in the previous
edition, an increase of 47 percent, showing
a significant increase in interest in the
competition. Matches were played on two
sites, the Tennis Club d’Aubonne and the
Tennis Club d’Etoy, and the two clubs once
again worked well together to allow the
event to run smoothly.
The tournament was divided into eight
categories, all singles, including six
categories for boys and two for girls. The
event saw a large number of parents and
children return after having participated
last year, demonstrating the success and
popularity of the tournament, and
highlighting how eager participants are to
play on the courts of Aubonne and Etoy.
Serge Michel, President of the Tennis Club
d'Aubonne, commented: “It is always a
pleasure to see all these young kids
coming, sometimes for the first time, to
match against each other on the courts.
The atmosphere was great throughout
the event, and we can be proud of the
warm rewards received from both
parents and children. The Bata Open now
stands among the biggest tournaments in
the area, and we hope to reach 100
players next year.”

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