07 10 October Newsletter.pub - State Beauty Supply

State Lines
Visit us on the web at www.statebeautysupply.net
A Publication of State Beauty Supply of Kansas City North
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Volume 7 Issue 10
October 2007
Think Pink For a Good Cause!
October is National Breast
Cancer Awareness Month.
Every three minutes a woman in
the United States is diagnosed
with breast cancer. In 2008, an
estimated 212,920 new cases of
invasive breast cancer are expected to be diagnosed, along
with 61,980 new cases of noninvasive breast cancer. And
40,970 women are expected to
die in 2008 from this disease.
State Beauty Supply is committed to supporting organizations
that fight this debilitating disease
that robs so many individuals in
our industry of a future. This
month, when you shop at one of
our showroom locations, we
will be asking you to make a
donation to the Touched By
Cancer foundation, an organi-
zation that serves people in our
own back yard—the Northland.
At the end of the month, State
Beauty Supply will match
the total amount donated
by our customers!
In addition, many of our manufacturers are banding together
to make contributions from the
proceeds of specific items. As
one might imagine, these items
are almost always pink in
color—the signature color of
the campaign.
One of the items that always
creates a
strong demand is the
Pink Farouk
CHI Iron.
The special
commemorative addition released by CHI this year includes
the pink Breast Cancer Awareness Ribbon emblem on it to
remind all who use it, that Farouk is an active participant in
supporting a cure. The irons are
available while supplies last for
only $109.98. CHI also has pink
styling brushes for retail this
month.
Another creative show of
support comes from SBS
Beauty Systems, who is offering—for a limited time
only—pink pop-up foils for
highlighting. The
foils come
in a box of
350 for
only
$9.95!
Cricket
is offering a limited edition pink
tweezers made of German
Stainless Steel for quality and
durability.
These are only a few of the
items that are available this
month that make a bold statement about the beauty industry, and its support for research and development of a
cure for this dreadful disease.
To order any of these items,
and view additional ways to
show your support, stop by
any of our four locations—
including our new store in
Liberty, Missouri—to see these
items, or register online with
our website at
www.statebeautysupply.net to
see all of the current promotional items from the comfort of
your
home!
Mark your calendar for the next V.I.P. Event with Farouk on October 22nd!
10 Ways To Power Up Your Gift Certificate Sales!
By Kerri Lee at www.behindthechair.com
It’s the most wonderful time of the
year? Try to convince the harried mom
running from store to store to locate that
last, elusive Playstation 3. Or the clueless
boyfriend who can’t remember if she said
she preferred cashmere or cotton. Luckily, salons and spas have the best spot on
the sleigh when it comes to making the
holidays easier and breezier. With gift
certificates, lists are ticked off in no time,
banishing Yule-induced stress and leaving
lots more time for making merry.
The potential is enormous. At Ohio’s
Charles Penzone Grand Salons, for
example, 70% of all business in the five
weeks before Christmas is attributed to
gift certificates.
Want to make the most of your certificate efforts? Here are ten ways to power
up the season.
1. One For You and One For
Me: People love to be spoiled, especially
at the same time they are spoiling someone else. So offer clients a little something extra and they might spend a little
more. Mario Tricoci Salons in Chicago, offered this tantalizing deal to customers until November 30th: For every
$100 spent, up to $300, the customer
received a bonus of $15, up to $45,
printed on their service receipt for their
next visit to the salon/spa. In Atlanta,
Van Michael Salon rewards their customers with a $20 voucher with a $100
gift card, when the card is purchased during one of their three, pre-Christmas
Customer Appreciation Days. Penzone
Grand Salons also offer a $20 voucher
on $100 during their Gift Card Bonus
Days, November 24-26. Wisely, the fine
print makes the vouchers redeemable
from January 2 to February 28, 2007,
which helps boost business during the
slower winter months. The plan works:
the Penzone vouchers have a nearly unheard of redemption rate of 90%.
2. Pick and Click: It’s December and
the weather outside is frightful. So why
not offer customers the convenience of
shopping from the cozy confines of their
computers? Printable, online gift certificates save time, gas and best of all, save
Mr. Procrastination on 12/24 when he
realizes there’s nothing for his wife under the tree. In fact, salons with online
capabilities benefit the most from these
foot-draggers—Tricoci Salons experience a surge in sales in the three days
prior to Christmas. Consider offering a
direct delivery feature, too. Penzone
Salons will email the gift certificate directly to the recipient—perfect for outof-town gift giving.
3. Blast Off! Online sales are even
easier when you use your client database to promote your gift certificates. Throughout the holiday season,
send regular email blasts alerting them
to your holiday gift opportunities. Include info on special events, parties,
customer appreciation days, cooperative
promotions with other businesses, packages, etc. and be sure to link the email
back to the gift card page on your salon
website.
4. Displays! Displays! Displays! When you’re offering gift certificates, don’t whisper…shout about
it. Window signs, shelf talkers and stylist stations decked out for the holidays
will help spread the word. You probably can’t be too obvious. Tricoci Salons stick gift-box shaped mirror clings
on every station. Van Michael Salon’s Marketing Director Reeve
McNamara also places mirror talkers
in the changing rooms. Deck out that
reception area with all your
might. There shouldn’t be a shred of
doubt about the fact that you offer gift
certificates and that they are the answers to every holiday gift-giving dilemma.
5. Crosstown Traffic: Try a little
teamwork. Partner with other businesses in the area to get the word
out. The local caterer, for example,
could be persuaded to include one of
your gift cards in a special holiday muffin
basket. Or, see if the florist would be
willing to offer a wonderful floral arrangement for your salon in exchange
for promoting her services. The arrangement, of course, would include a
salon gift card. Print out a few hundred
post cards and offer them to local businesses to use as bag stuffers; or include
them in newcomer packages from your
local Chamber of Commerce or Welcome Wagon.
6. Package Deal: Deep-Sea Kelp
Pedicure or Brown Sugar Body
Scrub? Customers may have trouble
deciding which of your service offerings
to gift. To help alleviate the stress of
decision making, Charles Penzone
Grand Salons offers the $220 You
Deserve This package. According
Chelsea Penzone, director of marketing, the package includes a full body
therapeutic massage, custom facial, nutrient manicure, hydrotherapy pedicure
and a catered meal. Best of all, however,
is to keep gift cards open-ended, or
offer them in increments of $25, $50,
$75 and $100, which makes it simple for
shoppers to keep track of holiday budgets.
7. Center Stage: Did you ever think
that local production of The Nutcracker
Suite could actually be good for your
business? Nearly every community
stages this Christmas classic, so why not
consider promoting your gift cards in
the program? Some salons go so far as
to pay for the printing in exchange for
the opportunity to place an ad and a
discount coupon on the back page.
8. Voices Carry: With this much
profit at stake, ad libbing is not recommended. Instead, script out your message and make sure stylists and receptionists know their lines. And be sure
to include all information about holiday
gift certificates in your telephone “hold”
recording. Don’t forget to mention the
online purchase option if it’s available
9. Eye on the Prize: It’s important
to reward your styling staff for a job
well done. Create incentives that will
rev up team members. Throw a party
or create a trophy for the staffer who
beats her numbers from the previous
year. Or, thank your top sellers with
gift certificate from local businesses-another way cross-promotion comes in
handy.
10. Big Bucks: When it comes to gift
certificates, your front desk team is the
most critical element of success. They’re on the front lines—
suggesting, selling and following up
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VOLUME 7 ISSUE 10
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during this busy time of year. How do
you insure they’ll serve as enthusiastic
elves of gift card-giving? Most salon owners are blunt: “Incentivize” them with cold
hard cash. A lump sum, or a percentage
of each sale for top performers is the best
way to keep your cash register ringing.
For more creative and innovative ways
to build a plan that is right for your salon,
schedule some time to discuss your salon’s holiday business with your State
Beauty Supply Salon Consultant soon!
American Crew
Thank you to American Crew
and all 153 of our valued customers who braved the road construction to attend the American Crew
On Tour Caravan on Monday,
September 17th!
The synergy of our revitalized
downtown helped fuel this 5 hour
powerhouse demonstration, and
our passion for future educational
events in the area!
Liberty Showroom Now Open For Business
After a few frustrating delays, the
Liberty Showroom location
opened for business on Thursday,
September 27th, 2007.
This 3000 foot showroom is designed to showcase the best of
State Beauty Supply by adding convenience and service to our ever
expanding base of dedicated customers.
A huge debt of gratitude goes out
to a large group of associates who
volunteered their time to help
make the opening possible.
The showroom is located on the
corner of Church and Kara Ct. on
the outer road between Pleasant
Valley Church, and Home Depot.
Please contact Lisa Middleton,
the Liberty Showroom Team
Leader with questions regarding
hours of operation at
816.415.4455, or stop by and say
“hello.”
What’s New?
Creative
Nail Design
will be hosting
a number of
free workshops in our area on the Brisa Gel Nail
System. The first of these workshops will
be at the Tiffany Springs, and Gladstone Showrooms on the 15th of October. Reservations are required to attend as a free gift will be given to each
person in attendance.
Please contact Tiffany Springs at 891.6700,
or Gladstone at 452.6777 to secure your
reservations, and to learn about many new
up-and-coming product and educational
opportunities from
Creative Nail Design.
See page 4 of this
newsletter for more
information.
New colors from Redken in October! These companion colors in the
Shades E.Q. and Fusion lines are designed to compliment one another
with the sterling, sleek, and sophisti-
cated looks that reflect the high fashion luster found on the runways of
New York, Paris, and Milan. The Metallic Glam collection is available now!
Ask your Salon Consultant for details
Cooler weather and Kansas City Chiefs
football can only mean one thing—those
white flakes will be falling soon. No—not
snowflakes, DANDRUFF flakes!
Having solutions to your clients needs
makes you indispensable. Prepare your
clients this season with the new Biolage
Scalptherapie range of products. Ask
your Salon Consultant for more information!
Fall 2007 Events
October 8th Redken Presents:
Hands-On Creative Design
State Beauty Supply of Kansas City North
7860 NW 100th Street
Kansas City, Missouri 64153
Phone: 816.891.6700
Fax: 816.891.6793
Toll Free: 866.641.6700
Email: [email protected]
OUR SHOWROOMS ARE OPEN
SATURDAYS FROM 9-2 IN
INDEPENDENCE, GLADSTONE,
TIFFANY SPRINGS, AND NOW IN LIBERTY!
For guest concerns, questions
or compliments e-mail us at
[email protected]
State Beauty Supply Showroom Directory
Tiffany Springs
7860 NW 100th Street
Kansas City, MO. 64157
816.891.6700
Independence Location
3010-L S. 291 Highway
Independence, MO. 64057
816.833.4828
Gladstone Location
6508 North Oak Trafficway
Suite 115
Gladstone, MO. 64118
816.452.6777
Now Open in Liberty, Missouri!
2101 Kara Court
Liberty, Mo. 64068
816.415.4455
Creative Design Class Includes: Tools, Techniques and Trends. This
class will provide a deeper understanding of Redken products by focusing
on applications and Cutting Techniques. Participants will increase their
skills and ability to provide technique based services to their clients utilizing different Tools to create different Trend looks.
Where: Tiffany Springs Education Center
When: Monday, October 8th 2007
Time: 9:00 AM until 4:00 PM
Cost: $100.00 (Mannequin Included) (VIP Price: $75.00)
October 15th Creative Nail Design Presents: CND Brisa
UV Gel Showcase
Learn the advantages of the Brisa UV Gel Nail system and spend some
time with a CND Educator to ask all of the questions that you have
wanted to ask but did not know where to turn!
Where: Tiffany Springs & Gladstone
When: Monday, October 15th 2007
Time:
9:00 AM until 11:00 AM —Tiffany Springs
1:00 PM until 3:00 PM — Gladstone
Cost:
$FREE (with free gift for attending!)
October 15th Rusk Presents: Transitions
Hair design and form have never looked better! Rusk, a phenomenon in
the fashion and beauty industries, takes you on a journey of style. This
haircutting demonstration captures the emerging trends of the season
with practical cutting and styling tips that will help you grow your business.
Where: Tiffany Springs Education Center
When: Monday, October 15th 2007
Time:
1:00 PM until 5:00 PM
Cost:
$25.00 (VIP Price: $10.00)
October 22nd State Beauty Supply and
Farouk Systems Present: Judy Yount VIP EVENT
Acclaimed stylist and educator, Judy Yount of Farouk Systems will be in
town to share her wit and wisdom in texture, cutting, color, formal style
and finish work! Do not miss this event!
Date:
Monday, October 22nd 2007
Time:
10:00 AM until 4:00 PM
Where: Double Tree Hotel—Overland Park, KS.
10100 College Boulevard
Cost:
$75.00 VIP Membership (VIP Price: FREE!!)
Visit us on the web at:
WWW.STATEBEAUTYSUPPLY.NET