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Winner of CAPEXIL Export Award 2010-11 2010-11 2009-10 2008-9 2007-8 NEW DELHI WORLD BOOK FAIR JANUARY 09 - 17, 2016 NUREMBERG TOY FAIR 27th JANUARY to 1st FEBRUARY 2016 BOLOGNA CHILDREN’S BOOK FAIR APRIL 04 - 07, 2016 FRANKFURT BOOK FAIR OCTOBER 19 - 23, 2016 Sterling Publishers Private Limited A-59, Okhla Industrial Area Phase-II, New Delhi 110020, India Tel: (+91-11) 26386165 Fax: (+91-11) 26383788 E-mail: [email protected] Website: www.sterlingpublishers.com 2006-7 2004-5 HEALTH CARE & CURE Parenting is for parents whose children are already going to preschool or are about to start preschooling. It is meant for parents, teacher, educators, counsellors and every adult working with children in any capacity. This book is meant for all the parents whose children are already going to preschool or are about to start preschooling. NEW The author, with the help of this amazing collection of 11 parenting stories, touches upon some real, sensitive, and thought-provoking challenges which every parent and child faces today Breast Feeding Dr Sapna Samant 978 81 207 2043 5 PARENTING & WELLNESS I have issues Mom and Dad: Thought provoking parental stories Dr Bindu Selot 978 81 207 9655 3 `250 The author shares her tried and tested parenting solutions for young parents, based on her experience of 22 years with parents from all over the country. Goodbye Mom & Dad: See you in the afternoon Dr Bindu Selot 978 81 207 8765 0 `250 5000 Baby Names 978 1 84557 173 3 `95 `95 Speaking of Child Care Dr. Suraj Gupte 978 81 207 3572 9 `250 Secrets of Good Parenting Dr. Brij Bhushan Goel 978 81 207 7994 5 `250 Speaking of Child Care & Nutrition Dr M Raheena Beegum 978 81 207 6499 6 `95 With the help of these simple yet comprehensive guides, you can aim for a healthy and stress-free life. These books have tried to explain modern-day ailments in an easy and understandable manner for you to develop a healthy lifestyle along with dispelling myths about them. Anxiety 978 81 207 3326 8 Heart Attack 9978 81 207 3329 9 Nutrition 978 81 207 3333 6 Diabetes 9978 81 207 3327 5 HIV/AIDS 978 81 207 3330 5 HEALTH SOLUTIONS /`75 ! c ea h First Aid 9978 81 207 3328 2 Menstrual Irregularities 978 81 207 3332 9 Menopause 978 81 207 3331 2 To place orders: [email protected] 1 HEALTH CARE & CURE Discover the secrets of Yoga with these books to lead a positive, healthy and stress-free life! NEW Self-Transformation through Transformational Yoga Swami Vidyanand 978 81 207 9603 4 `150 This book focusses on techniques of Hatha, Tantra, Raja, Mantra, Ashtanga and Kundalini Yoga to bring about a rapid and positive transformation in physical health and stamina, emotional balance, higher mental guidance, unconditional love, faith and spiritual bliss consciousness. At a deeper level it purifies and awakens the pure body. Fitness Simplified S ki off Yoga Speaking Y Basic Transformational Yoga Speaking of Yoga for Health Col. Sahaj Kumar Sah Pt Shambhu Nath Swami Vidyanand INYS 978 81 207 4781 4 `150 978 81 207 1794 7 `100 978 81 207 4776 0 `100 978 81 207 5574 1 `75 Y Yoga: A An E Easy A Approachh Prem Bhatia 978 81 207 2185 2 `90 ;ksx ,d lgt iz;kl with CD 978 81 207 3113 4 `150 HEALTHY LIVING & YOGA This series of guides lets you into the secrets of better health care and gives you an insight into the causes of diseases and the ways to cure them. NEW This fascinating book describes the feelings of patients when facing their doctors and the thinking of doctors when dealing with their patients, when to ask for second opinion. Medical Second Opinion: How, When & Why Dr. Prahlad K. Sethi 978 81 207 9653 9 `250 2 Fit for f Life Lif through th h Ayurveda A d Vaidya Suresh Chaturvedi 978 81 207 3975 8 `75 Th Secret The S t Benefi B fitts off Aloe Al Vera Vijaya Kumar 978 81 207 5606 9 `75 The Secret Benefits of Juice Therapy Vijaya Kumar 978 81 207 6577 1 `75 The Secret Benefits of Ginger and Turmeric Vikaas Budhwaar 978 81 207 6576 4 `75 Th S The Secrett Benefi B fitts off Aroma A Therapy Sumeet Sharma 978 81 207 3996 3 `75 S Secret t Ti Tips tto Ulti Ultimate t B Beauty t Vijaya Kumar 978 81 207 7039 3 `75 Th The S Secrett B Benefifitts off LLemon and Honey Vijaya Kumar 978 81 207 5577 2 `75 The Secret Benefits of Onion and Garlic Vijaya Kumar 978 81 207 5578 9 `75 The Secret Benefits of Spices and Condiments Vijaya Kumar 978 81 207 5576 5 `75 Beauty and Health through Ayurveda Vaidya Suresh Chaturvedi 978 81 207 3268 1 `75 The Benefits of Homoeopathy Vijaya Kumar 978 1 84557 626 4 `75 The Healing Powers of Chromotheraphy Hari Om Gupta 978 81 207 3253 7 `125 Better Eyesight without Glasses Dr. Chinthana Patkar and Vijaya Kumar 978 81 207 5892 6 `75 How to Control Asthma and Allergy Rajeev Sharma 978 1 84557 534 2 `75 The Benefits of Vitamins Pooja Bajaj Malhotra 978 81 207 6575 7 `75 www.sterlingpublishers.com HEALTH CARE & CURE NEW This book starts from the time of conception of the baby, as the diet taken at that time has a direct impact on the developing child’s tooth bud. Do’s and Don’ts have been given to help the expectant mother take proper and adequate nutrition and care to prevent developmental problems for the baby’s and her own dental health. 5 Steps to Maintain Good Health & Beauty 978 81 207 3246 9 `100 5 Steps to Healthy Nutrition 978 81 207 3248 3 `100 5 Steps to Detect and Manage a Heart Attack 978 81 207 3247 6 `100 5 Steps to Combat Asthma and Allergies 978 81 207 4920 7 `100 5 Steps to Control High Blood Sugar 5 Steps to a Healthy and Positive 978 81 207 3243 8 `100 Childhood 978 81 207 4921 4 `100 5 Steps to Understand Cholesterol 978 81 207 3244 5 `100 5 Steps to Control High Blood Pressure 978 81 207 3242 1 `100 5 Steps Towards Managing Aches and Pains 978 81 207 4919 1 `100 5 Steps to Counteract Stress 978 81 207 3245 2 `100 5 Steps to Manage Obesity 978 81 207 3249 0 `100 Healing Powers of Water Dr. Savitri Ramaiah 978 81 207 4335 9 `100 5 Steps to Understand and Prevent Addiction and Abuse 978 81 207 7982 2 `100 LEARN ABOUT 5 STEPS 5 Steps to a Healthy and Safe Pregnancy 978 81 207 4922 1 `100 A POCKET BOOK OF ... Tooth Parenting Dr. Unnati Gupta 978 81 207 9890 8 `150 `60/-! each Y Yoga ffor H Health lth h Dr Savitri Ramaiah 978 81 207 2636 9 Secrets of Natural Diet Dr. Brij Bhushan Goel 978 81 207 7996 9 `200 Reiki Therapy C Chetan Chhugani 9978 81 207 2639 0 S Therapy Sun Th V Vijaya Kumar 9978 81 207 2637 5 Secrets of Good Living Dr. Brij Bhushan Goel el 978 81 207 7993 8 `300 Secrets of Naturopathy & Yoga Dr. Brij Bhushan Goel 978 81 207 7997 6 `350 SECRETS OF ... Secrets of Diagnosis Dr. Brij Bhushan Goel 978 81 207 7995 2 `200 A Aroma Therapy Th Sumeet Sharma 978 81 207 2632 1 A Acupressure in i Daily D il Life Lif Dr Savitri Ramaiah 978 81 207 2638 3 To place orders: [email protected] 3 HEALTH CARE & CURE Finally, there are alternatives to the adverse toxic effects of drugs and antibiotics. Presented in these books are a collection of techniques that can be adopted by novices and professionals alike. NATURE CURE & REMEDIES Speaking of Sleeping Problems Dietrich Langen 978 81 207 1773 2 `85 Speaking of Healing through Gems N N Saha 978 1 84557 312 6 `75 Speaking of Acupuncture N Baxi & C H Asrani 978 81 207 1774 9 `75 Ayurvedic Herbal Cures Dr T L Devaraj 978 81 207 7819 1 Ayurveda for Healthy Living Dr T L Devaraj 978 81 207 5590 1 `95 Ayurveda for Women Dr T L Devaraj 978 81 207 5591 8 Yoga and Nature-Cure Therapy K S Joshi 978 81 207 1360 4 `85 Speaking of Skin Care Parvesh Handa 978 81 207 1944 6 Speaking of High Blood Pressure Hanns P Wolff 978 81 207 1772 5 `75 Speaking of How to Prevent Common Diseases Dr. Ajit S. Puri 978 81 207 3466 1 `250 `85 Treat Your Back Pain without Drugs Dr S R Jindal 978 81 207 2450 1 `75 4 Hepatitis Dr Savitri Ramaiah 978 81 207 2225 6 www.sterlingpublishers.com `150 `50 Deadly Dengue Dr Ajit S Puri 978 81 207 8497 0 `90 Speaking of Fitness over 40 Dr. Walter Noder 978 81 207 1796 1 `75 Speaking of Mind Therapy to Cure Diseases P C Ganesan 978 1 84557 310 2 `85 Nature Cure K Lakshmana Sarma & S Swaminathan 978 81 207 7314 1 `85 Curing Diseases through Yoga Swami Durganand Saraswati 978 81 207 6377 7 `175 Speaking of Asthma Dietrich Nolte 978 81 207 2057 2 Eating for a Healthy Life Deepa Mehta 978 81 207 1983 5 Nutrition & Health: The Vegetarian Way JNI 978 81 207 6902 1 `175 Nature Cure: A Way of Life Dr. S. R. Jindal 978 81 207 2601 7 `99 Live Healthy Live Long Baldeo Sahai 978 81 207 7044 7 `125 Nature Cure: Healing without Drugs JNI 978 81 207 2447 1 `100 `95 `90 Shruti Ayurveda for Well-Being Aasiya Rizvi 978 81 207 5889 6 `75 `85 SELF-HELP GUIDES This series offers appealing and up-to-date information in a simple and concise manner and on a wide variety of subjects, aiding you in acquiring the wealth of knowledge. How to Lose Weight Safely & Quickly Vijaya Kumar 978 81 207 5573 4 Lifestyle during Pregnancy Dr Savitri Ramaiah 978 81 207 6166 7 Pregnancy and Childbirth Monica Dutta 978 81 207 5676 2 Asthma Dr Savitri Ramaiah 978 1 84557 528 1 The Art of Public Speaking Vijaya Kumar 978 81 207 5873 5 /`75 ! each B d Language Body L Vijaya Kumar 978 81 207 6169 8 I f tN Infant Nutrition t iti Dr Savitri Ramaiah 978 81 207 8443 7 The Power of Mantras Vijaya Kumar 978 1 84557 124 5 Th A The Artt off W War Sun Tzu 978 81 207 6167 4 M Managing i Time Ti Y. C Halan 81 7963 396 9 Stress-Free Living M M Walia 978 81 207 5571 0 V di Mathematics Vedic M h i Pradeep Kumar 978 1 84557 220 4 I Increasing i Memory M Power P Mahesh Kapadia 978 81 207 8426 0 Th P The Prophet h Kahlil Gibran 978 81 207 5575 8 H d Household Handy H h ld Tips Ti Vijaya Kumar 978 81 207 5584 0 Tarot Reading Fortunes Guneeta Dhingra 978 81 207 6168 1 Vedic Mathematics for Intelligent Guessing Pradeep Kumar 978 1 932705 08 2 Handwriting Analysis Vijaya Kumar 978 1 84557 123 8 Diet and Health through Ayurveda Vaidya Suresh Chaturvedi 978 81 207 2456 3 `50 Personality Development through Positive Thinking Amit Abraham 978 81 207 5570 3 `90 To place orders: [email protected] 5 MOTIVATIONAL & INSPIRATIONAL KIRAN BEDI As I See... Kiran Bedi 978 81 207 8186 3 NAPOLEON HILL Think & Grow Rich Napoleon Hill 978 81 207 5160 6 978 81 207 6035 6 Empowering Women...As I See Kiran Bedi 978 81 207 8114 6 `200 `300 `125 (PB) `399 (HB) Magic Seeds for Success Napoleon Hill & Judith Williamson 978 81 207 5089 0 `195 Your Greatest Power J. Martin Kohe 978 81 207 5169 9 Be the Change Fighting Corruption Kiran Bedi 978 81 207 7716 3 `195 `100 It’s Always Possible Kiran Bedi 978 81 207 2886 8 Yesterday and Today for Tomorrow Napoleon Hill's 978 81 207 6679 2 `200 `500 Napoleon Hill's First Editions Napoleon Hill's 978 81 207 6680 8 (HB) `500 NEW COVER MENTORING CHANGE If You Want Something You Never Had, Then Do Something You Never Did Nossrat Peseschkian 978 81 207 6912 0 `150 Teamwork S Kumar 978 81 207 6322 7 6 `150 Swallow Irritation before Irritation Swallows you J.P. Vaswani 978 81 207 3152 3 `150 Kill Fear before Fear Kills You J.P. Vaswani 978 81 207 3151 6 `100 The World’s Greatest Speeches 978 81 207 5871 1 `175 www.sterlingpublishers.com It’s All a Matter of Attitude! J.P. Vaswani 978 81 207 3150 9 `100 The Art of Successful Living Ralph Waldo Emerson 978 81 207 8385 0 `90 You Can Make a Difference J.P. Vaswani 978 81 207 3153 0 `150 Success Sutra Aruna Jethwani 978 81 207 4918 4 `150 Go Beyond Stress Gary Edward Haymes 978 81 207 4405 9 `250 Mentor Your Mind Mamta Singh 978 81 207 5973 2 `200 MOTIVATIONAL & INSPIRATIONAL The MBA Run Mansie Dewan 978 81 207 9885 4 NEW NEW This book makes the whole process easier to understand and points you in the right direction to maximize your chances of success, and stops you from potentially wasting money on the ‘wrong’ MBA. ‘I Can... I Will…’ is a book to motivate and guide students, professionals and all others who wish to achieve success and are looking for a great career. This book gives clear guidelines regarding the Do's and Don’ts of success. I Can... I Will... Dr. Arun Mittal 978 81 207 9889 2 `300 MANAGEMENT & LEADERSHIP These books help you master the key skills of effective management — whether you want to achieve your personal or professional goals, communicate, develop leadership qualities or organise your time & talent. `195 Winner Best Business Book of the year Award Sharjah International Book Fair 2012 Winning is Everything Deepak Behl 978 81 207 7358 5 The 8 Week Brand Secret Bill Schley & Carl Nichols, Jr. 978 81 207 5401 0 `250 Contact to Contract Dianna Booher 978 81 207 7517 6 `225 `270 Mantra for the Modern Man and other Heart-to-Heart Talks J.P. Vaswani 978 81 207 8431 4 `175 Get Ahead! Stay Ahead! Dianna Booher 978 81 207 7485 8 `250 Freedom from Baggage Ramesh Vaish 978 81 207 7951 8 `195 Standing Ovation S N Roy 978 81 207 8007 1 Facing Interviews Dr Niraj Kumar 978 81 207 4780 7 Reach the Top Y C Halan 978 81 207 7461 1 `100 `150 `270 JAMES ALLEN Destination MBA: Showing You How To Get There Mansie Dewan 978 81 207 8185 6 `135 As a Man Thinketh James Allen 978 81 207 5874 2 `75 Book of Meditations James Allen 978 81 207 3730 3 `250 The Secret of Success James Allen 978 81 207 5872 8 `75 You Moved My Life Viney Kirpal 978 81 207 6901 4 To place orders: [email protected] `225 7 MOTIVATIONAL & INSPIRATIONAL O.P. Ghai GUIDES TO POSITIVE LIVING Perfection O.P. Ghai 978 81 207 6850 5 Excellence O.P. Ghai 978 81 207 6858 1 `200 Inspiration O.P. Ghai 978 81 207 6857 4 Succsex RVM 978 81 207 5597 0 MANAGEMENT & LEADERSHIP Managing Stress Sumita Roy 978 81 207 5875 9 `195 `99 Something to Live by Dorothea S. Kopplin 978 81 207 6179 7 Managing Projects S K Palhan 978 81 207 5677 9 `200 Enlightenment O.P. Ghai 978 81 207 6860 4 `200 `150 `99 Development O.P. Ghai 978 81 207 6859 8 The Miracle of Forgiving J.P. Vaswani 978 81 207 7523 7 `150 Managing Sales Y C Halan 978 81 207 5893 3 `99 `200 Achievement O.P. Ghai 978 81 207 6849 9 `200 Shake Hands With Life J.P. Vaswani 978 81 207 5343 3 `125 Building Great Relationships B K Trehan & Indu Trehan 978 81 207 4923 8 `250 How to Develop a Powerful and Positive Personality Venkata Iyer 978 81 207 2089 3 `150 18 Management Competencies Saugata Mitra, Seema Bangia, Jayati Mitra 978 81 207 4916 0 `300 Happy Living K Ravindran 978 1 84557 664 6 `200 `99 The Marketing Power of MicroScripts Bill Schley 978 81 207 6662 4 `200 A must read for all striving towards a healthy, wealthy and happy life! B i Power Brain P 978 81 207 1987 3 8 `90 Self-Improvement 978 81 207 1986 6 www.sterlingpublishers.com `90 Personality 978 81 207 1984 2 `90 Psychology 978 81 207 1819 7 `90 Business 978 81 207 1985 9 `90 21 Laws of Positive Living Rakesh K Mittal 978 81 207 2446 4 `125 The Power of Positive Management Rakesh K Mittal 978 81 207 3107 3 `150 Positive Mind Therapy Rakesh K Mittal 978 81 207 2895 0 Y H You Have th the P Power tto bbe Happy Amit Abraham 978 81 207 3935 2 `90 The Art of Happy Living R K Jain 978 81 207 6878 9 `99 Try Giving Yourself Away David Dunn 978 81 207 3321 3 `100 `150 Positive Mind Power Rakesh K Mittal 978 81 207 2894 3 `150 How to Develop SelfConfidence for Success P C Ganesan 978 81 207 2309 2 `150 Think Positive and Things Will Go Right Rakesh K Mittal 978 81 207 2730 4 `90 The Power of Positive Anecdotes Rakesh K Mittal 978 81 207 7075 1 `200 Life is a Paradise Nossrat Peseschkian 978 81 207 6875 8 `75 I Wanna Be Happy RVM 978 81 207 5596 3 GUIDES TO POSITIVE LIVING MOTIVATIONAL & INSPIRATIONAL `195 Idioms 978 81 207 2249 1 `95 Dictionary for Misspellers 978 81 207 2249 1 `80 Proverbs 978 81 207 2019 0 `80 Quotations 978 81 207 1915 6 `80 Riddles 978 81 207 1865 4 `80 Common Errors in English 978 81 207 1729 9 `80 Tongue Twisters 978 81 207 1780 0 `95 Current Words and Phrases 978 81 207 2090 9 `75 Prepositions 978 81 207 1756 5 `90 Antonyms 978 81 207 1781 7 `90 Synonyms 978 81 207 1766 4 Word Perfect 978 81 207 2164 7 `125 `90 To place orders: [email protected] GRAMMAR MATTERS ENGLISH LANGUAGE LEARNING 9 ENGLISH LANGUAGE LEARNING GRAMMAR MATTERS English Grammar and Usage - a practical approach Jayanta Chowdhury 978 81 207 6579 5 `95 Word Power 978 81 207 1782 4 DICTIONARY & COMMUNICATION SKILLS Effective Editing Y. C. Halan 978 81 207 4763 0 `95 Letters for Social Interaction 978 81 207 2203 3 `90 Modern Essays 978 81 207 2169 2 Effective Communication 978 81 207 2489 1 `95 Prose Compositions 978 81 207 2138 8 `95 `90 Business Writing That Counts! Dr Julie Miller 978 81 207 2419 8 `200 The Power of Spoken English 978 81 207 3144 8 `200 Résumé Writing 978 81 207 2925 4 Functional Writing in English 978 81 207 2923 0 `75 Study Smart Score High Cedric M. Kenny 978 81 207 4087 7 How to Listen Better 978 81 207 1799 2 `75 `95 `75 Unlock Their Future: A Skills-based approach to teaching and learning English Viney Kirpal and Shridhar B. Gokhale 978 81 207 6139 1 `200 Speaking and Writing in English 978 81 207 2161 6 `150 `150 How to Develop Profitable Listening Skills 978 81 207 2020 6 `95 10 Paragraph to Essay Writing 978 81 207 2481 5 `99 How to Increase Your Reading Speed 978 81 207 1797 8 `95 www.sterlingpublishers.com How to Read Effectively and Efficiently 978 81 207 1798 5 `95 How to Resolve Conflicts 978 81 207 2021 3 `95 Active English Dictionary 978 81 207 5192 7 with CD `295 Active English Dictionary 978 81 207 5931 2 (HB) `175 ENGLISH LANGUAGE URDU POETRY Eclectic collection of ghazals, rubais & nazms from the works of renowned Urdu poets like Ghalib and Firaq etc. Firaq Gorakhpuri: Selected Poetry 978 81 207 2242 2 `350 Mirza Ghalib: Selected Lyrics and Letters 978 81 207 6578 8 `400 Urdu Ghazals — An Anthology From 16th to 20th Century 978 81 207 1826 5 `350 Masterpieces of Urdu Nazm 978 81 207 1952 1 `350 Master Couplets of Urdu Poetry 978 81 207 2356 6 `350 Masterpieces of Patriotic Urdu Poetry 978 81 207 2893 6 `350 `75 Painting Symphony K.P. Shashidharan 978 81 207 8404 8 `600 Move On Neelima Wig 978 81 207 8187 0 `200 Whispering Mind K.P. Shashidharan (HB) 978 81 207 5263 4 (PB) 978 81 207 6712 6 `499 `299 H Hopes, Dreams D andd Wings Wi Tina Khamesra 978 81 207 6036 3 `100 The Sterling Dictionary of Literary Terms Amrita Sharma 978 81 7359 069 6 `100 The Sterling Dictionary of Anthropology Ram Narayan Das 978 81 7359 068 9 `100 The Sterling Dictionary of Chemistry Anand Dhingra 978 81 7359 123 5 `150 The Sterling Dictionary of Physics Jasvinder Singh 978 81 7359 124 2 `200 English for Everyday Use Arjuna Hulugalle 978 81 207 2246 0 Intelligence Tests Ajay Rai 978 81 207 0398 8 English Gratian Vas 978 81 207 1816 6 General Knowledge Kamlesh Mohindra 978 81 207 1512 7 `99 `90 `80 To place orders: [email protected] DICTIONARY & COMMUNICATION SKILLS Git j li Gitanjali Rabindranath Tagore 978 81 207 4431 8 POETRY NEW COVER Some exceptional works by talented and fresh poets on universal themes. `80 11 INTERNATIONAL LANGUAGE LEARNING TEACH YOURSELF o Link Audi de insi Teach Yourself Chinese Priti Mehta 978 81 207 7991 4 (with audio CD) `250 Teach Yourself Arabic Dr Z A Farooqi & Dr Habibullah Khan 978 81 207 2182 1 o Link Audi de insi `250 Teach Yourself Japanese Prem Motwani & Noriko Nasukawa 978 81 207 3206 3 (with 2 Audio CDs) `350 Teach Yourself French Kiran Chaudhry 978 81 207 3205 6 `250 Teach Yourself Spanish Vijaya Venkataraman & Roser Noguera Mas 978 81 207 2172 2 Let’s Learn Hindi Chaytna D Feinstein 978 81 207 2239 2 `250 `250 NON FICTION & GENERAL READING The Broken Wings 978 81 207 3208 7 `75 The Garden of the Prophet 978 81 207 3241 4 `75 Tears and Laughter 978 81 207 3209 4 `75 The Forerunner 978 81 207 3212 4 `75 Spirits Rebellious 978 81 207 3207 0 `75 The Prophet 978 81 207 3446 3 `75 FICTION & LITERATURE /`75 ! each Far from the Madding Crowd Thomas Hardy 978 1 84557 037 8 Silas Marner S G George Eliot 9978 81 207 8380 5 T l off Two T Cities Citi A Tale Charles Dickens 978 81 207 2402 0 The Third Eye Jagdeep Mendiratta 978 81 207 5127 9 12 `350 www.sterlingpublishers.com T The Moonstone W Wilkie Collins 9978 81 207 5878 0 The Prisoner of Zenda Anthony Hope 978 1 84557 662 2 The random patterns in the book form a stunning picture right in front of your eyes! A wondrous mix of art and science, these mind-boggling images take you on a joyride through 26 different realms, each with incredible detail and depth. Kim K Rudyard Kipling R 9978 1 84557 036 1 Oliver Twist Charles Dickens 978 81 207 6877 2 Whole Long A Wh l Summer S L Aditi Krishna Kumar 978 81 207 7717 0 `225 David D id Copperfi C field ld C Charles Dickens 9978 81 207 2389 4 Robin Hood Abridged by Sumita Roy 978 81 207 5271 9 The New Ages Malik 978 81 207 5791 2 `299 OF Ghosts, Wizards and other Fantasies Anirudh Vasdev 978 81 207 4444 8 `95 COOKERY & GENERAL READING Arlene's specialty is baked desserts and she has evolved a repertoire of recipes that are all made without eggs. ARLENE KEZWER BAKING easy, elegant & eggless over 50 eggless desserts C i i from Cuisine f Karnataka K k Ranee Vijaya Kuttaiah 978 81 207 8486 4 `150 Baking: easy, elegant & eggless Arlene Kezwer 978 81 207 9652 2 ``300 POPULAR CUISINES NEW Cuisine C i i from f Tamil T il Nadu N d Ranee Vijaya Kuttaiah R `95 9978 81 207 2383 2 C i i From Cuisine F Coorg C Ranee Vijaya Kuttaiah 978 81 207 2109 8 Kashmiri Cusine Chandramukhi Ganju 978 81 207 7720 0 `300, £9.99, US $14.99 `95 NEW Meaning and Purpose of Life Perspectives from Indian Philosophy & Mainstream Economics Nishkam S. Agarwal, Ph.D. s M Meaning and Purpose of Life N Nishkam S. Agarwal 9 81 207 9509 9 (HB) 978 ` `1000 The Heart of Tibet Encyclopaedia of Indian Teachings by H.H. The Dalai Lama Events & Dates Photographs by Eiichi Matsumoto S.B. Bhattacherjee 978 1 932705 71 3 6.9X11.25" (HB) 978 81 207 4074 7 `350 Fully on art paper, 116 colour plates, 208 pp `2500, £ 74.99, US $ 124.95 The Rajiv Gandhi Assassination The Investigation D.R. Kaarthikeyan & Radhavinod Raju 978 81 207 9033 9 (HB) `500 First Fi t Aid for f Animals A i l Gautam Grover & Maneka Gandhi 978 81 207 4661 9 `100 Students’ Companion Vijaya Kumar 978 81 207 3076 2 `150 Walking Vijaya Kumar 978 81 207 2437 2 D Dowsing i Sumeet Sharma 978 81 207 2274 4 Face to Face with Indian Publishing Professionals S.K. Ghai 978 81 207 7174 1 `300 One to One: Glimpses of Indian Publishing Industry S.K. Ghai 978 81 207 3789 1 `150 The Myth Buster Dr N.C. Asthana & Dr Anjali Nirmal 978 81 207 4210 9 `250 Modern Coin Magic J B Bobo 978 1 84557 069 9 Jnana Yoga Ravindra Kumar 978 81 207 2434 1 Aromatherapy Sumeet Sharma 978 81 207 2272 9 Practical Approach to Reiki Chetan Chhugani 978 81 207 2454 9 `50 Relaxation Vikas Malkani 978 81 207 2391 7 `50 `50 `250 `50 `50 To place orders: [email protected] LEISURE READING This book is an attempt to understand the Meaning and Purpose of Life using the ideas of Vedanta in Indian philosophy, and of mainstream economics. `50 13 SPIRITUALITY & NEW AGE LIVING A scientist-turned-philosopher, an acclaimed orator and a great writer, people from across the world look up to J.P. Vaswani as their spiritual leader. He is the inspiration and moving force behind the Sadhu Vaswani Mission, renowned for its humanitarian activities. Here’s a wealth of life lessons by J.P. Vaswani that are sure to inspire you. Dada J.P. Vaswani NEW At every Step, every bend on the path of life we have to make a choice. The question arises: How can we ensure that we make the right choice and take those crucial steps that will lead us onward, forward, Godward? NEW HEART-TO-HEART TALKS If you have ever wondered how you can make God real in your life, Rev. Dada shows you the way. Twelfth Volume of his inimitable, intimate, inspiring talks. Practise the Presence of God and other Heart-to-Heart Talks J. P. Vaswani 978 81 207 8960 9 `195 Living in the Now and Other Heartto-Heart Talks J.P. Vaswani 978 81 207 7460 5 `190 DADA VASWANI Moments with a Master Sandhya S Nankani 978 81 207 2459 4 Saints for You and Me J.P. Vaswani 978 81 207 4368 7 14 `150 `200 Seven Steps on the Path and other Heart-to-Heart Talks J. P. Vaswani 978 81 207 9861 8 `195 Joy Your Birthright: Why be Sad? and other Heart-to-Heart Talks J.P. Vaswani 978 81 207 7556 5 `195 Gateways to Heaven J. P. Vaswani 978 81 207 5449 2 `295 295 A Simple and Easy Way to GOD J. P. Vaswani 978 81 207 6006 6 `175 Ecstasy and Experiences Sadhu Vaswani 978 81 207 5818 6 `250 Dost Thou Keep Memory? Formula For Prosperity Puja Lalmalani & Sandhya Nankani J.P. Vaswani 978 81 207 2704 5 `225 978 81 207 4590 2 www.sterlingpublishers.com `100 D Does God G d Have H Favourites? F it ? J.P. Vaswani 978 81 207 4438 7 `125 St C Stay Connected t d andd other th H Heartt to-Heart Talks J.P. Vaswani 978 81 207 8957 9 `195 How to Embrace Pain Prabha Sampath and Krishna Kumari 978 81 207 5448 448 5 `195 New Education can Make the World N New Saints with a difference J. P. Vaswani J.P. Vaswani 978 81 207 4961 0 978 81 207 5757 8 `195 Th The E Endless dl Q Questt J.P. Vaswani 978 81 207 8958 6 `195 Many Paths: One Goal J.P. Vaswani 978 81 207 4632 9 (HB) `395 `250 Ten Companions of God J. P. Vaswani 978 81 207 6917 5 `195 SPIRITUALITY & NEW AGE LIVING Selected works from the spiritual texts of Bô Yin Râ written as guidance for others. The focus is on the fundamental question of human existence and the pursuit of human goals. Bô Yin Râ `100 Resurrection Bo Yin Ra 978 81 207 5195 8 The Meaning of This Life Bô Yin Râ 978 81 207 3049 6 `90 Love Bô Yin Râ 978 81 207 3427 2 `150 `125 Hatha Yoga for Beginners Ravindra Kumar 978 81 207 5224 5 `75 Mantras for Beginners Ravindra Kumar 978 81 207 5229 0 Kundalini for Beginners Ravindra Kumar 978 81 207 5228 3 Kriya Yoga for Beginners Ravindra Kumar 978 81 207 5227 6 `75 The Book on Life's Highest Goal Bô Yin Râ 978 81 207 8345 4 `100 Human Nature Bô Yin Râ 978 81 207 3426 5 Happiness Bô Yin Râ 978 81 207 3047 2 Solace Bô Yin Râ 978 81 207 3050 2 `90 `160 The Living God Bô Yin Râ 978 81 207 3425 8 `90 Dialogues Bô Yin Râ 978 81 207 5197 2 `250 Raja – Yoga Bô Yin Râ 978 81 207 3428 9 `175 `150 Path to God Bô Yin Râ 978 81 207 5196 5 `100 `75 Bhakti Yoga for Beginners Ravindra Kumar 978 81 207 5222 1 `75 Tantra Yoga for Beginners Ravindra Kumar 978 81 207 5230 6 `75 Karma Yoga for Beginners Ravindra Kumar 978 81 207 5226 9 `75 `75 Meditation for Beginners Ravindra Kumar 978 81 207 5454 6 Jana Yoga for Beginners Ravindra Kumar 978 81 207 5225 2 Chakras and Nadis for Beginners Ravindra Kumar 978 81 207 5223 8 `75 `75 `75 To place orders: [email protected] 15 FOR BEGINNERS The Book on Prayer Bô Yin Râ 978 81 207 8344 7 THE BOOK ON (Joseph Anton Schneiderfranken) 1876-1943 SPIRITUALITY & NEW AGE LIVING NEW VAASTU Vedic Architectural Wisdom for Modern Buildings is a fantastic for that is written for the layman, who wishes to get a realistic picture of this subject. VAASTU Vedic Architectural Wisdom for Modern Buildings Naresh Singal & Bharat Singal 978 81 207 9654 6 `200 ALTERNATE SCIENCES Secrets of Vastushastra N H Sahasrabudhe & R D Mahatme 978 81 207 2042 8 I Ching Vijaya Kumar 978 81 207 2625 1 Predicting Your Future Through Astrology Sita Ram Singh 978 81 207 5693 9 Remedial Vaastu for Shops, Shops Offices and Industries Dr N H Sahasrabudhe & Gautami N. Sahasrabuddhe 978 81 207 8366 9 `200 Handwriting Analysis Made Easy Jess E Dines 978 81 207 1469 4 `90 Handwriting Analysis Vijaya Kumar 978 1 84557 123 8 `200 Clinical Hypnotherapy: A Transpersonal Approach Dr Allen Chips 978 81 207 2888 2 `295 `60 Body Language Vijaya Kumar 978 81 207 2626 0 `60 Etiquette Eti tt Vijaya Kumar 978 81 207 2631 4 `125 Astrology and Love Life Mahan Vir Tulli 978 81 207 4440 0 Vaastu: The A Artt andd S Science off Li Living V t Th i i Ashwini Kumar 978 81 207 2569 0 `400 `150 Cosmic Science of Vaastu Dr N H Sahasrabudhe & Gautami Sahasrabudhe 978 81 207 2801 1 `250 M ti Science Mystic S i off Vastu V t N H Sahasrabudhe & R D Mahatme 978 81 207 9536 5 `60 Tarot Guneeta Dhingra 978 81 207 2627 7 Astrology A t l Vijaya Kumar 978 81 207 2629 1 Luck Doesn’t Happen by Chance Claire Doyle-Beland 978 81 207 2558 4 `95 `190 Horoscope: Construction & Organisation R S Chillar 978 81 207 3728 0 `150 Shaktipat Ravindra Kumar & Jytte Kumar Larsen 978 1 84557 375 1 `250 A Astrology t l Dr L R Chawdhri 978 81 207 6880 2 Y t Mantra Yantra, M t andd Tantra T t Dr L R Chawdhri 978 81 207 6881 9 `150 16 Remedial Vaastu for Homes Dr N H Sahasrabudhe & Janhavi N Sahasrabudhe 978 81 207 7319 6 `150 www.sterlingpublishers.com `60 `150 The A to Z of Astrology Mahan Vir Tulli 978 81 207 1647 6 Occult Sciences Dr L R Chawdhri 978 1 84557 023 1 `150 Numerology Dr Ravindra Kumar & Dr Manoj Kumar 978 81 207 5911 4 `60 `125 I Ching Vijaya Kumar 978 81 207 2323 8 Esoteric Principles of Vedic Astrology Bepin Behari 978 81 207 2560 7 `75 `50 `300 Everybody’s Guide to Palmistry S K Das 978 81 207 0564 7 `150 `250 SPIRITUALITY & NEW AGE LIVING NEW Secrets of Living Rajiv Sachdev & Neeraj Gupta 978 81 207 6658 7 `200 Autobiography of a Yogi P. Yogananda 978 81 207 2524 9 Sketches of Saints Known & Unknown J.P. Vaswani 978 81 207 3998 7 `200 Li ht after Light ft D Death th Alan Bryson 978 1 904910 01 5 Buddhist Tales in Modern Times: Stories of the Soul Ven. Gyomyo Nakamura 978 81 207 4445 5 `150 The Teachings of Buddha Bukkyo Dendo Kyokai 978 81 207 2781 6 `150 `125 Comrades of God J. P. Vaswani 978 81 207 7976 1 H to How t be b One O with ith God G d Ravindra Kumar 978 81 207 3733 4 `300 Th d The N New F Freedom 978 81 207 3064 9 `125 M t i Ancient Mysteries: A i t andd Modern M d Sai Grafio 978 81 207 2004 0 `90 An Introduction to The Hindu Faith John R. de Lingen Ed. by Pahlad Ramsurrun 978 81 207 4086 0 125 The Promise of Immortality J. Donald Walters (Swami Kriyananda) 978 81 207 2453 2 350 The Bhagavad Gita: The Lord’s Song John R. de Lingen 978 81 207 4742 5 Fanaticism: A World-Devouring Fire Seeing the Light of World Faith Alan Bryson Alan Bryson 978 81 207 2463 1 `200 978 81 207 2083 1 `75 `300 Short Sketches of Saints Known & Unknown J.P. Vaswani 978 81 207 3999 4 `200 The Secrets of Bhakti Taoshobuddha 978 81 207 4439 4 The Essence & Teachings of Bhagavad Gita Rajiv Sachdev & Neeraj Gupta 978 81 207 8982 1 `200 `350 `350 CLASSIC WISDOM Transformational Integral Meditation Education (TIME MEDITATION) Swami Vidyanand 978 81 207 9604 1 `150 In today’s world, different thoughts often crowd our minds and cause stress. With meditation, we focus our attention and do away with the stream of jumbled thoughts. Eventually we experience an enhanced physical and emotional well-being. Spending even a few minutes in meditation can restore calm and inner peace. Leaves from f the Tree off Life f As spoken by Baba David Yusuf 978 81 207 3350 3 `100 Ten Spiritual Lessons I Learned at the Mall James F. Twyman 978 81 207 2593 5 `99 The Art of Peaceful Living Acharya Ramesh Kaushal 978 81 207 6876 5 `75 `200 To place orders: [email protected] 17 SPIRITUALITY & NEW AGE LIVING THE STERLING BOOK OF The Sterling Book of Indian Quotations S K Ghai 978 81 207 7161 1 `99 Unity in Diversity O.P. Ghai 978 81 207 3739 6 Essence of Sufism Sheikh Taoshobuddha 978 81 207 5694 Qur'an O.P. Ghai 978 81 207 6154 4 FOR A BETTER LIFE Fearlessness M.M. Walia 978 81 207 6448 4 Silence M.M. Walia 978 81 207 6170 4 18 `150 `60 Mind M.M. Walia 978 81 207 6172 8 `60 Love M.M. Walia 978 81 207 6174 2 www.sterlingpublishers.com `99 Essence of Indian Tho Thought ght Baldeo Sahai 978 81 207 5348 8 `150 Buddha and His Teachings Kingsley Heendeniya 978 18455 7 168 9 `99 Indian Classical Dance Shovana Narayan 978 1 84557 169 6 `99 Hinduism Dr Karan Singh 978 81 207 5585 7 Spiritualism in Day-to-Day Life R.N. Lakhotia 978 81 207 2477 8 `50 Meditation Vikas Malkani 978 81 207 2347 4 `99 `60 Divine Grace M.M. Walia 978 81 207 6449 1 `60 Truth M.M. Walia 978 81 207 6173 5 `60 Faith M.M. Walia 978 81 207 6447 7 `60 Asa Di Var Dr S S Kapoor & M Kaur Kapoor 978 81 207 2653 6 `350 `60 `99 Bhagavad Gita O P Ghai 978 1 84557 426 0 `99 `50 Nostradamus Vijaya Kumar 978 81 207 2297 3 `50 Thought M.M. Walia 978 81 207 6171 1 Japji O.P. Ghai 978 81 207 2540 9 `60 `50 SPIRITUALITY & NEW AGE LIVING Shirdi Sai Baba is the most venerated household name in India as well as in many parts of the world today. This one-of-a-kind broad collection offers fascinating glimpses into the life and miracles of Shirdi Sai Baba and other perfect masters. The books will provide you with an experience that is bound to transform your sense of perception and bring about perceptible and meaningful spiritual growth. NEW Baba A Divine Journey with This book tells the life story of the legendary Indian saint Shirdi Sai Baba, through the words of Sri Kaleshwar, one of India's most highly respected spiritual leaders. It shares the deep hidden meaning of this great soul's divine life and actions. Shirdi Sai Baba: The Universal Master Sri Kaleshwar 978 81 207 9664 5 `150 Vinny Chitluri NEW In the first part of this book, the intrinsic, profound meaning of the eleven promises is given, replete with leelas and verses from the Shri Sai Satcharita. The second part of the book offers the ‘Gems of Baba’s Wisdom.’ A Divine Journey with Baba Vinny Chitluri 978 81 207 9859 5 `200 Many people look at Shirdi Sai Baba as a unifying force between Hindus and Muslims, while other look at him as representing only one religion identity. This book analyses these points in great detail. Sai Baba of Shirdi: A Biographical Investigation Kevin R. D. Shepherd 978 81 207 9899 1 The Age of Shirdi Sai Dr. C. B. Satpathy 978 81 207 8700 1 Sai Samartha and Ramana Maharshi S. Seshadri 978 81 207 8986 9 `150 BABA: The Devotees’ Questions Dr. C. B. Satpathy 978 81 207 8966 1 `150 The Eternal Sai Consciousness A. R. Nanda 978 81 207 9043 8 ` 200 Sree Sai Charitra Darshan Mohan Jagannath Yadav 978 81 207 8346 1 `200 Baba: May I Answer C.B. Satpathy 978 81 207 4594 0 A Diamond Necklace To Shirdi Sai Baba Sai Giridhar Ari 978 81 207 5868 1 `200 The Loving God: Story of Shirdi Sai Baba Dr. G. R. Vijayakumar 978 81 207 8079 8 SHIRDI SAI BABA NEW `200 `450 `225 Jagat Guru: Shri Shirdi Sai Baba Prasada Jagannadha Rao 978 81 207 8175 7 `100 Sai Baba an Incarnation Bela Sharma 978 81 207 8833 6 `200 Baba's Divine Symphony Vinny Chitluri 978 81 207 8485 7 `250 `150 Shirdi Sai Baba: The Perfect Master Suresh Chandra Panda & Smita Panda 978 81 207 8113 9 `200 Shirdi: within & beyond A collection of unseen and rare photographs Dr. Rabinder Nath Kakarya 978 81 207 7806 1 `750 To place orders: [email protected] 19 SPIRITUALITY & NEW AGE LIVING SHIRDI SAI BABA 20 Shirdi Sai Baba-A Practical God K. K. Dixit 978 81 207 5918 3 `75 Shri Sai Satcharita 978 81 207 2211 8 (HB) 978 81 207 2153 1 (PB) `550 `450 The Eternal Sai Phenomenon A R Nanda 978 81 207 6086 8 `200 Shri Sai Baba: The Saviour Dr. Rabinder Nath Kakarya 978 81 207 4701 2 `100 Ek- An English Musical on the life of Shirdi Sai Baba Usha Akella 978 81 207 6842 0 `75 Sai Hari Katha Dasganu Maharaj 978 81 207 3324 4 Baba's Anurag: Love for his Devotees Vinny Chitluri 978 81 207 5447 8 `125 Baba’s Vaani: His Sayings and Teachings Compiled by Vinny Chitluri 978 81 207 3859 1 `200 Baba’s Gurukul: Shirdi Vinny Chitluri 978 81 207 4770 8 Baba’s Rinanubandh: Leelas during His Sojourn in Shirdi Compiled by Vinny Chitluri 978 81 207 3403 6 `200 The Gospel of Shri Shirdi Sai Baba: A Holy Spiritual Path Dr Durai Arulneyam 978 81 207 3997 0 `150 Shri Sai Baba’s Teachings & Philosophy Lt Col M B Nimbalkar 978 81 207 2364 1 `100 Sai Baba’s 261 Leelas Balkrishna Panday 978 81 207 2727 4 God Who Walked on Earth R Parthasarathy 978 81 207 1809 8 `150 Shirdi Sai Baba and Other Perfect Masters C B Satpathy 978 81 207 2384 9 `150 I am always with you Lorraine Walshe-Ryan `150 978 81 207 3192 9 Life History of Shirdi Sai Baba Ammula Sambasiva Rao `200 978 81 207 7722 4 Unravelling the Enigma Marrianne Warren 978 81 207 2147 0 Sri Sai Baba Sai Sharan Anand 978 81 207 1950 7 A Solemn Pledge from True Tales of Shirdi Sai Baba Dr B H Briz-Kishore `95 978 81 207 2240 8 `100 www.sterlingpublishers.com `125 `400 `200 `200 SHIRDI SAI BABA SPIRITUALITY & NEW AGE LIVING Shirdi Sai Baba 978 81 207 3074 8 Sri Swami Samarth – Maharaj of Akkalkot N. S. Karandikar 978 81 207 3445 6 `200 Guru Charitra Shree Swami Samarth 978 81 207 3348 0 `50 `200 The Miracles of Sai Baba 978 81 207 5433 1 (HB) `250 Shri Shirdi Sai Baba: His Life and Miracles 978 81 207 2877 6 `30 Sri Narasimha Swami Apostle of Shirdi Sai Baba Dr. G.R. Vijayakumar 978 81 207 4432 5 `90 Hazrat Babajan: A Pathan Sufi of Poona Kevin R. D. Shepherd 978 81 207 8698 1 Shri Sai Speaks...Sab Ka Malik Ek Quotes for the Day 978 81 207 3101 1 `200 DIVINE GURUS Sai Baba: His Divine Glimpses V B Kher 978 81 207 2291 0 `95 Lord Sri Dattatreya-The Trinity Dwarika Mohan Mishra 978 81 207 5417 1 `200 `200 Shiva Vijaya Kumar 978 81 207 3008 3 Ganesha Vijaya Kumar 978 81 207 3007 6 `75 Vishnu Vijaya Kumar 978 81 207 3009 0 `75 `75 108 NAMES OF... Shirdi Sai Baba Dr.Rabinder Nath Kakarya 978 81 207 3738 9 `75 THOUSAND NAMES OF... Chanting the names of Gods and Goddesses invokes a fervour in people and helps them focus on the Almighty. Lakshmi 978 81 207 2028 2 `50 Shirdi Sai Baba 978 81 207 3074 8 `50 Durga 978 81 207 2027 5 `50 Shiva 978 81 207 2025 1 `50 Hanuman 978 81 207 2024 4 `50 Vishnu 978 81 207 2023 7 `50 To place orders: [email protected] 21 SPIRITUALITY & NEW AGE LIVING Jh f'kjMh lkbZ ckck f'kjMh var% ls vuar MkW- jfcUnz ukFk ddfj;k 978 81 207 8191 7 `750 Jh lkbZ lPpfj=k Jh f'kjMh lkbZ ckck dh vn~Hkqr thouh rFkk muds vewY; mins'k xksfoan j?kqukFk nkHkksydj (gsekMiar) lkbZ gfj dFkk nklx.kq egkjkt lkbZZ nÙkko/wrk jktsUnz Hk.Mkjh 978 81 207 3323 7 978 81 207 2500 3 (HB) `65 978 81 207 4400 4 Jh lkbZ pfj=k n"kZu eksgu txUukFk ;kno 978 81 207 8350 8 `200 978 81 207 2101 2 `300 `75 Jhh lkbZZ ckck dss minss'k o rÙoKku ysfÝVusUV duZy ,e- ch- fuackydj 978 81 207 5971 8 ckck dh ok.kh&muds opu rFkk mins'k csyk 'kekZ 978 81 207 4745 6 978 81 207 5998 5 lkbZ dh vkRedFkk fodkl diwj `150 978 81 207 8994 4 `65 978 81 207 2802 8 `150 f'kjMh lkbZa ckck & dh lR; dFkkvkssa ls izkIr ,d ikou izfrKk izks- MkW- ch-,p- fczt&fd'kksj 978 81 207 2346 7 `90 `200 Jh f'kjMh lkbZ ckck ,oa vU; ln~xq# pUnzHkkuq lriFkh 978 81 207 20 4401 1 lkbZ 'kj.k esa pUnqHkkuq lriFkh Jh lkbZ ckck ds vuU; HHkDr MkW- jfcUnz ukFk ddfj;k 978 81 207 3052 6 `90 978 81 207 2705 2 ckck&vkè;kfRed f ffopkj pUnz HkkuqlriFkh lkbZa ckck ,d vorkj csyk 'kekZ 978 81 207 4627 5 978 81 207 6706 5 `150 f'kjMh laiw.kZ .kZ n'kZu MkW- jfcUnzukFk ddfj;k lkbZ lr~ pfjr dk izdk'k csy 'kekZ lkbZ dk lans'k MkW- jfcUnz ukFk ddfj;k 978 81 207 7804 7 978 81 207 2879 0 f'kjMh lkbZ ckck dh fnO; yhyk,¡ MkW- jfcUnz ukFk ddfj;k 978 81 207 2312 2 `50 `200 978 81 207 6376 0 Hkkjrh; Hkk"kkvksa esa 22 `225 978 81 207 2873 8 (Kannada) `80 www.sterlingpublishers.com izks- MkW- ch-,p- fczt&fd'kksj izks- MkW- ch-,p- fczt&fd'kksj 978 81 207 2876 9 `80 978 81 207 2294 1 `80 `125 `150 f hZ lkbZZckcaakphh ffnO; f'kMhZ opus (Marathi) lcdk ekfyd ,d nSuafnu fopkj f f'kjMh lkbZ ds fnO; opu&lc dk ekfyd ,d izfrfnu dk fopkj 978 81 207 7518 3 `180 978 81 207 3533 0 `180 (Telagu) Sai Sat Charittra 978 81 207 8930 2 `100 `90 `80 izks- MkW- ch-,p- fczt&fd'kksj `100 `150 lkbZZ lqfeju vatq VaMu 978 81 207 8706 3 lkbZ HkDrkuHko HkDrkuqHko MkW- jfcUnzukFk ddfj;k `100 `100 `1 efDr eq fDr nkrk & Jh lkbZ ck ckck MkW- jfcUnzukFk ddfj;k 978 81 207 2778 6 ckck dk ½.kkuqca/ fouh fpryqjh i`iFoh Foh ij vorfjr Hkxoku f'kjMh ds lkbZ ckck jaxkLokeh ikFkZlkkjFkh Translated by Babita Rath 978 81 207 8332 4 `300 978 81 207 7774 3 `80 978 81 207 7417 9 `125 LokLF; HINDI BOOKS izkd`frd LokLF; ,ao ;ksx MkW- c`t Hkw"k.k xks;y mÙke thou thus dh dyk MkW- c`t Hkw"k.k xks;y LokLF; ijh{k.k MkW- c`t Hkw"k.k xks;y 978 81 207 7526 8 978 81 207 7559 6 978 81 207 7527 5 `300 Lokeh fo|kuan VªVkUliQks kUliQksesZ'kuy ;ksxk ls Lo&#ikUrj.k Lokeh fo|kuan 978 81 207 7704 0 978 81 207 7702 6 `150 `150 ;g iqLrd gB;ksx] jkt;ksx] v"Vkax ;ksx] dqaMfyuh tkxj.k] ra=k] ea=k vkfn i¼fr;ksa ls Hkh vkidks voxr djkrh gS rkfd vkids 'kkjhfjd LokLF; ,oa LiwQfrZ esa rsth ls ldkjkRed ifjorZu vk,] vkidk ekufld larqyu cus] vkids eu&efLr"d dks mRd`"V ekxZn'kZu feys] vkiesa fu%LokFkZ izse vkSj vVwV fo'okl dh Hkkouk fodflr gks ,oa vkidh psruk esa vkè;kfRed tkxj.k dk vH;qn; gksA izikdfrd kd`frd fpfdRlk ls ihB&nnZ dk mipkj MkW- lhrk jke ftUny 978 81 207 3141 7 ftanxh esa [kf'k;ka [kqf'k;ka yk,¡ exj fdl rjg Íf"k dqekj tSu 978 81 207 3890 4 `60 `75 `100 xq.kkRed fodkl ds fy;s ,l- dqekj VheodZ % x.kkRed xq.kkRed fodkl ds fy;s ,l- dqekj NEW ^VheodZ% xq.kkRed fodkl dh dqath* 'kh"kZd iqLrd vkidks Vhe ds lkFk feydj dke djus ds fy, izsfjr djsxhA ;g iqLrd vkidks ;g tkudkjh nsxh fd vki fdu&fdu rjhdksa ls viuh {kerk dk mi;ksx djsa ftlls vkidh O;fDrxr miyfCèk;ksa ds cUn njokts [kqy ldsa] vki cM+h&ls&cM+h liQyrk izkIr dj ldsa vkSj lkekftd ,oa vkfFkZd {ks=k esa vki ds uke vkSj ;'k dk ijpe ygjk ldsA HINDI BOOKS VheodZ 978 81 207 9530 3 `150 LokLF; dk jgL; viDokgkj MkW- c`t Hkw"k.k xks;y NEW VªkUliQksesZ'kuy ;ksxk ls Lo&#ikUrj.k 978 81 207 9793 2 `200 cPpksa dk fodkl MkW- c`t Hkw"k.k xks;y okLrq IkQkWj gkjeuh ujs'k flaxy 978 81 207 8983 8 jsy ls Hkkjr n'kZu lanhi lkbyl 978 81 207 2731 1 `175 `125 `150 ys py Hko ds ikjµxhrk Kku jktho lpnso] uhjt xqIrk Loa; dh [kkst jes'k oS'k 978 81 207 8986 8 978 81 207 8697 4 `200 `195 dSls ;k=kk djsa ije/ke ds fy, jktho lpnso ,ao uhjt xqIrk vkàku! Jh vk'kqrks"k egkjkt th 978 81 207 8318 3 978 81 207 8117 7 `175 `60 vk/qfud le; dh ckS¼ dgkfu;k¡ fHk{kq X;ksE;ks ukdkeqjk 978 81 207 8116 0 bZ'oj rq>s iz.kke ts-ih- oklokuh 978 81 207 3135 6 `100 `150 To place orders: [email protected] 23 ACADEMIC BOOKS Higher Education for a better tomorrow UNTOLD STORY OF INDIAN PUBLIC SECTOR NEW HIGHER EDUCATION FOR A BETTER TOMORROW Dr. M. Rajaram This book is an attempt to highlight the issues that need to be addressed in facing the challenges in higher education. This book will meet the increasing demands of higher education in India, where the younger population is also growing amazingly fast. Dr. U. D. Choubey Millions of young men and women today aspire to join the esteemed ranks in the Indian Public Sector to contribute to the creation of a new nation. Unfortunately over the years the Public Sector has seen tremendous decline. This book provides a clear presentation of the overall environment and workings of the Public Sector that the author experience— it is up-to-date, forthright and futuristic. 2014 • ISBN 978 81 207 8832 9 • 5.75x8.75" • 216 pp • `499 2015 • ISBN 978 81 207 9841 0 • 5.75x8.75" • 392 pp • `495 BANKING SERVICES AND CUSTOMER PROTECTION Dr P.D. Shenoy & Mr Tekkar Yashwanth Prabhu The banking industry is now required to provide banking facilities to all eligible citizens. Financial literacy, therefore, is the need of the hour. The competency level of bankers plays a significant role in spreading financial literacy. This book provides nessessary information to bankers in this regard. It also aims to help them improve their competency levels and develop fruitful relationships with their customers. SOCIAL SCIENCE & HUMANITIES 2014 • ISBN 978 81 207 8943 2 • 5.75x8.75" • 680 pp • `995 EDUCATION: THE HOPE FOR A BETTER WORLD Kulbir Singh Sidhu Contents: Education • Education and Individual • Educational Institution •Education and Life • Education and Society • Education as a Leading Power • Education and Discipline • Education as a Noble Force • Education and System • Education and Welfare • Education and the World • Education and Excellence • The Hope 2010 • ISBN 978 81 207 4933 7 • 5.5x8.5" • 408 pp • `800 CHINA AND THE WTO Reshaping the World Economy Pradip Putatunda This book is an attempt to provide insight into the changes that have been taking place in China right before our eyes during the last three decades in general and the last decade in particular. This text also portrays the sense of momentum, complexity, and historical context that underpin China’s contemporary ascendance as a global economic and political force since its joining the WTO in 2001. 2012 • ISBN 978 81 207 6537 5 • 5.5 x 8.5" • 352 pp • `900 DEALING WITH GLOBAL TERRORISM NUCLEAR POLITICS The Way Forward Satyabrata Rai Chowdhuri Maj. Gen. Vinod Saighal The author goes beyond the well-known by-lanes of the phenomenon and provides a tantalising glimpse of how the world is probably missing the wood for the trees in its fight against global terrorism. This book will have an impact on perspectives related to global terrorism as viewed by the UN, governments, diplomats, scholars, military and intelligence experts and the general public around the world. 2003 • ISBN 978 19 307 0500 3 (PB) • 5.75x8.75" • 414 pp • `300 • ISBN 978 81 207 2534 8 (HB) • `600 24 www.sterlingpublishers.com Towards a Safer World This book provides a comprehensive examination of the history of nuclear arms race and efforts to control it. The book is based upon the belief that serious effort and integrated forethought can contribute to progress in the coming decades towards a more humane, peaceful, productive and just world. 2004 • ISBN 978 1932705 02 3 • 5.75x8.75" • 680 pp • `900, £ 29.99, US $ 49.95 ACADEMIC BOOKS GLOBALISATION & THE CHANGING ROLE OF THE STATE PATHWAYS OUT OF TERRORISM AND INSURGENCY Issues and Impacts The Dynamics of Terrorist Violence and Peace Processes Rumki Basu, editor L. Sergio Germani, editor Is globalisation a force for economic growth, prosperity and democratic freedom? Or is it a force for the exploitation of the developing world and suppression of human rights? Globalisation has opened up unparalleled new opportunities for economic and social development. But at the same time, it has posed major threats to human security and human freedom. What this book addresses is this complexity of globalisation, its issues and impacts and lastly its relation with state and political power. D. R. Kaarthikeyan, editor Is there a pathway out of terrorism? How did terrorism originate? The present book, an outcome of the conference – Pathways Out of Terrorism and Insurgency: A Comparative Analysis of Peace Processes, held in Priverno, Italy – focuses on the social, political, economic and psychological roots of terrorism as well as the possibilities and limitations of peace processes undertaken by governments in order to end terrorist violence. 2008 • ISBN 978 1932705 79 9 • 5.75x8.75" • 312 pp • `750, £ 14.99, US $ 24.95 2005 • ISBN 978 1932705 50 3 • 5.75x8.75" • 376 pp • `800, £ 29.99, US $ 49.95 ADVANCED STUDY IN THE HISTORY OF MODERN INDIA (1707-1813) Kamlesh Kapur J. L. Mehta “... a timely book. Recent archaeological findings, scientific analysis and reconstruction of the movements of ancient people using DNA studies have shown that the assumptions on which ancient India and her civilization were studied in school textbooks for several decades were incorrect. Kamlesh Kapur’s pioneering book brings together latest scholarly findings to provide a rational understanding of Indian civilization. I recommend it strongly for use in schools and for self-study.” The subject matter of the present volume emerges from the historical background provided by Mehta in his earlier works on medieval India. The uniqueness of this book hence lies in the author’s way of reconstructing the period under review by delving deep into the geopolitical ground of medieval India, picking up the threads of various developments from their very roots and portraying these developments as if he is moving through a proverbial ‘time capsule’. 2010 • ISBN 978 81 207 5212 2 (HB) • 6.75x9.5" • 684 pp • `1500, £ 34.95, US $ 59.99 2005 • ISBN 978 1 932705 54 6 • 5.75x8.75" • 760 pp • `900, £ 31.99, US $ 49.95 WRITERS OF THE CARIBBEAN DIASPORA SRI LANKA LITERARY ESSAYS & SKETCHES Shifting Homelands, Travelling Identities Charles Sarvan Jasbir Jain, editor Supriya Agarwal, editor Histories are important and histories have a way of travelling. West Indies is one example of a society composed of imported populations. The Caribbean is one living society where multi-culturalism has been put to test. This book is a collection of essays by Caribbean writers like V.S. Naipaul, Paule Marshall, Jean Rhys, Austin Clarke, Caryle Phillips and Cyril Dabydeen. The attempt has been to provide a chronological history of the Caribbean and to give representation to writers living now in different host cultures. This anthology consists of articles on Sri Lankan literary works written (with a few exceptions) in English. For the benefit of non-Sri Lankan readers, something of the necessary historical, political and cultural background is provided. Broadening into the field of ‘cultural studies’, the volume includes comments on films based on, or relevant to, Sri Lanka. Published over several years (the first in 1989), the articles reflect changes in the Island and, therefore, in the concern of its writers. 2011 • ISBN 978 81 207 5880 3 • 5.5x8.5" • 224 pp • `300 2008 • ISBN 978 81 207 3610 8 • PB • 5.5x8.5" • 296 pp • `300 THE MAZRUIANA COLLECTION REVISITED ENCYCLOPAEDIA OF INDIAN EVENTS AND DATES Ali A Mazrui Debating the African Condition Revised Edition S. B. Bhattacherje Revised & Enlarged edition Abdul Samed Bemath, compiler This encyclopaedia gives a chronological account of the events of history, politics, social reform, art, science, literature, cinema, theatre, sports, etc., beginning from 1424 BC till 2005. An expanded and revised sequel to The Mazruiana Collection, 1962-1997, this is a festschrift for Mazrui as a bibliography of his writings, comprising essays by scholars familiar with various aspects of his writings and also includes essays written by Mazrui himself. 2006 • ISBN 978 1932705 49 2 (HB) • 5.5x8.5" • 608pp • `1000, £ 29.99, US$ 48.95 2008 • ISBN 978 81 207 4074 7 (PB) • 5.5x8.5" • 624pp • `350 2005 • ISBN 978 1 932705 37 6 • 5.75x8.75" • 448 pp • `700, £ 24.99, US $ 39.95 To place orders: [email protected] 25 SOCIAL SCIENCE & HUMANITIES HISTORY OF ANCIENT INDIA: PORTRAITS OF A NATION ACADEMIC BOOKS DATA COLLECTING METHODS AND EXPERIENCES A Guide for Social Researchers MEDICAL NEGLIGENCE What doctors, patients and hospitals should know Manohar Pawar, editor P. D. Shenoy The major thrust of this book is data collection methods and experiences. The book focuses on popular survey research data collecting experiences, which have been documented and disseminated by very few reserchers. The content of the book is organised and presented in such a way that both new and experienced researchers can use it before, during and after research data collection. The book covers questions ranging from medical ethics and points of law to issues in medical negligence as viewed by all specialties in the practice of medicine and surgery. The discussions are enlivened by reports on illustrative cases and stories that would interest patients, practicing doctors, hospitals, advocates and members of Consumer Fora. The chapters on almost every branch of Medicine and Surgery contain up-to-date information on the current scientific understanding of the subject, which intends to present medical malpractice in the larger context of the admirable advances in medicine in the last few decades. 2004 • ISBN 978 1932705 03 1 • 5.75x8.75" • 280 pp • `600, £ 14.99, US $ 24.95 2013 • ISBN 978 81 207 7807 8 • 6.75x9.5” • 496 pp • `975 BEST BUSINESS PRACTICES FOR GLOBAL COMPETITIVENESS Dr. Prashant Salwan Chairman of International Business Area and Corporate Relations, IIM, Indore SOCIAL SCIENCE & HUMANITIES Based on the information gathered from case studies, fact sheets and a range of self-assessment tools and the author’s interaction with academicians, bureaucrats, business executives and industrial experts, this book attempts to bring together the best management practices and provides the readers with a toolkit of practical advice. 2007 • ISBN 978 81 207 3255 1 • 7x9.75" • 296 pp • `800, £ 35.99, US $ 59.95 WOMEN ADMINISTRATORS Challenges in the New Millennium Dr. B. Madhana Rekha Asghar Ali Engineer The book discusses the potentials, problems and future prospects of women administrators in India. It also throws light on the nature of problems faced by women administrators and compares them with those of other women in the Indian society. The reasons for the low representation of women in civil services like IAS and IPS have been analysed in detail. Dr. Asghar Ali Engineer, a noted Islamic scholar with an in-depth knowledge of Shari ’ah Laws, deals in great detail with the laws pertaining to women. He maintains that Shari‘ah Laws are a product of socio-cultural influences on the thinking of jurists, who interpreted various Qur’anic verses in accordance with their own time and milieu which have no relevance in our modern times. 2006 • ISBN 978 1932705 63 8 • 5.75x8.75" • 176 pp • `400 2005 • ISBN 978 1932705 42 2 • 5.75x8.75" • 248 pp • `500, £ 17.99, US $ 29.95 THE RIGHTS OF WOMEN IN ISLAM Revised and Enlarged Edition Asghar Ali Engineer This book covers aspects like the status of women in pre-Islamic period, various customs and traditions relating to marriage, forms of marriage in pre-Islamic period, divorce and forms of divorce during that period, dowry, traditions regarding slave-girls, etc.. 2008 • ISBN 978 81 207 3933 8 • 5.75x8.75" • 252 pp • `500, £ 14.99, US $ 24.95 26 THE QUR’AN, WOMEN AND MODERN SOCIETY www.sterlingpublishers.com FEMALE FOETICIDE Myth & Reality Anurag Agarwal An analytical outcome of the interviews with 374 women who witnessed gender discrimination in its worst form - Female Foeticide, this book aims to dispel the myths associated with female foeticide. 2003 • ISBN 978 81 207 2574 3 • 5.75x8.75" • 104 pp • `300 TEXTBOOKS NEW MODERN OFFICE MANAGEMENT Revised & Enlarged Edition R. C. Bhatia Contents: Office Forms and Stationery • Office Records and Filing Management • Indexing • Office Machines and Equipments • Duplicating and Typing • Inward and Outward Mail • Commercial Correspondence • Letters of Enquiry & Quotations • Letters of Order • Letters of Acceptance and Cancellation • Trade Reference Letters • Letters Regarding Complaints, Claims and their Adjustments • Dunning Letters or Collection Letters • Follow-up Letters • Letters Regarding Agency • Correspondence with Banks • Letters Regarding Insurance • Letters Regarding Credit and Introduction • Sales Letters • An Application for the Job • Official Correspondence • Correspondence with Shareholders • Important Terms Used in Offices • Question Papers/Syllabus • Index 2015 • ISBN 978 81 207 9044 5 • 6.75x9.5" • `300 PRINCIPLES OF MARKETING MANAGEMENT Concepts and Strategies Biswnath Ghosh ECONOMICS, COMMERCE & MANAGEMENT Contents: Principles of Marketing Management • Marketing Environment • Buyer Behaviour • Business Markets and Business Buyer Behaviour • Marketing Research Including Motivation Research • Marketing Research for New Ventures • Marketing Segmentation, Targeting and Positioning for Competitive Advantage • Measuring Demand and Sales Forecasting • Marketing Functions • Product Planning • Pricing Products • Communication and Promotion Strategy • Advertising • Personal Selling • Relationship Marketing • Channels of Distribution • Marketing Strategy • Rural Marketing • International Marketing • Cross-Cultural Dynamics and Marketing • Marketing and Society • Retail Marketing • Green Marketing • Marketing of Services • Gap Analysis • Direct and Online Marketing • E-Commerce: Marketing in the Twenty-First Century Mobile Marketing and Digital Marketing • Consumerism or the Consumer Protection Movement 2014 • ISBN 978 81 207 8989 0 • 6.75x9.5" • 456 pp • `295 PRINCIPLES OF MANAGEMENT R. C. Bhatia Contents: Unit I: Framework for Management • Unit II: Management Thought • Unit III: Management Control • Unit IV: Leadership • Unit V: Planning • Unit VI: Management by Objectives • Unit VII: Decision Making • Unit VIII: Organization Structure • Unit IX: Delegation and Decentralization of Authority • Unit X: Staffing • Unit XI: Directing • Unit XII: Communication • Unit XIII: Motivation and Morale • Unit XIV: Coordination 2012 • ISBN 978 81 207 7775 0 • 6.75x9.5" • 320 pp • `200 MANAGING HUMAN RESOURCE Text, Perspectives and Challenges Prof. Lallan Prasad & A. M. Banerjee Contents: Part I: HR Environment and Management: • HR Environment • Corporate Management and HRM • Organisation Structure and HR Division Part 2: Understanding People • Emotional and Social Intelligence • Personality Traits and The Job • Motivation, Communication and Leadership • Resistance to Change • Conflict Situations and Management Systems Part 3: Managing People • Manpower Planning and Selection • Job Evaluation and Enrichment • Performance Appraisal and Promotion • Training and Development • Compensation and Incentives Part 4: Managing Industrial Relations • Industrial Disputes and Collective Bargaining • Working Conditions and Social Security • Morale and Participative Management Part 5: Technology and HR • Technology and HR Part 6: Contemporary Issues in HRM • HR Outsourcing • Downsizing and Restructuring • Employee Empowerment • HRM in Transnational Corporations 2012 • ISBN 978 81 207 7434 6 • 6.75x9.5" • 456 pp • `295 COMPENSATION AND REWARD MANAGEMENT Dr. Biswanath Ghosh Contents: Introduction • Motivation and Reward • Individual Contingent Pay • Concept of Internal and External Equity • Wage Concepts • Factors Affecting Levels of Pay • Economic Theories Affecting Compensation • Team Pay • Wage Fixing Machinery • Fringe Benefits • Retirement Benefits including VRS • Reservation in Services • Bonus • Contract Labour In India • Tax Planning • Oustees from Dam: Resettlement of Project Affected People • Equal Pay For Equal Work • Methods of Wage Payment • Job Evaluation • Incentives • Wages and Productivity • Executive And International Compensation and a Reference to Executive Compensation in India • National Wage Policy • Wage Legislation: The Payment of Wages Act, 1936 • University Questions 3 Years 2010 • Employment & Compensation Administration 2011 • Employment & Compensation Administration 2010 2012 • ISBN 978 81 207 7742 2 • 6.75x9.5" • 248 pp • `200 To place orders: [email protected] 27 TEXTBOOKS HUMAN RESOURCE MANAGEMENT A Contemporary Text Fourth Revised Edition Bhaskar Chatterjee Contents: Evolution and Emergence • HRM and the Business Organisation • Human Resource Planning • Recruitment, Screening and Selection • Training and Development • Job Analysis and Design • Performance Appraisal • The Japanese Approach • Organisation Structure • Organisation Design • Organisation Culture • Leadership • Change Management • Suggested Readings • Index 2009 • ISBN 978 81 207 4474 5 * 6.75 x 9.5 • 376 pp • `350 BEST BUSINESS PRACTICES FOR GLOBAL COMPETITIVENESS Dr. Prashant Salwan COMMERCE, MANAGEMENT & TOURISM Contents: Section A: Information and Communication Technologies: E-commerce—An Introduction to the Concept – Sandhir Sharma and Gulshan Bansal • Playing Leapfrog: Using Strengths in ICT to Energise the Manufacturing Sector in India – Komolica Peres • Achieving Best Practice in Business and Closing the Marketing Gap – Prashant Salwan • Section B: Strategic Tools for Enhancing Performance: A Strategic Tool for Enhancing Performance—the Balanced Scorecard – V.K. Gupta • Government to Citizen Relationships, Gyandoot—Tales and Travails—A Three-Year E-Governance Experience – Sanjay Dubey • Enterprise Resource Planning – Anand Kr Tiwari • Section C: Outsourcing: Outsourcing – S. Venkat • Operational Issues in Outsourcing – S. Venkat • Annexures • Glossary • Index • About the Contributors 2007 • ISBN 978 81 207 3464 7 • 6.75x9.5" • 296 pp • `400 ENVIRONMENTAL ECONOMICS Revised and Enlarged Edition Karpagam M. Contents: Section I: Theory and Concepts • Section II: Environmental Problems • Section III: Economic Growth, Environment and Sustainable Development • Section IV: Policy Measures • Section V: Benefit Cost Analysis • Section VI: International Environmental Problems • Section VII: Environmental Problems in Developed and Developing Nations • Basic Terms • Bibliography • Index 2011 • ISBN 978 81 207 2146 3 • 5.5x8.5" • 376 pp • `250 STATISTICAL METHODS Concepts, Application and Computation Y. P. Aggarwal Contents: The Study of Statistics • Frequency Distributions and their Graphic Representation • Measures of Central Tendency • Measures of Variability • Measures of Relative Standing • Probability, Binomial Distribution and Normal Distribution • Correlational Techniques • The Significance of Mean and other Statistics • The Significance of Difference between Means and other Statistics • The Chi-Square Tests and other Non-Parametric Methods • The Analysis of Variance, Anova • The Analysis of Covariance, Ancova • Reliability and Validity of Test Scores • Regression and Predication • Tests of Assumptions • Some other Multivariate Methods • An Introductory Note on Second Generation of Multivariate Analysis • Additional Exercises for Post Test • Appendices • Answers to Post Test • Bibliography • Index 2012 • ISBN 978 81 207 2002 2 • 5.5x8.5" • 412 pp • `250 A TEXTBOOK OF FOODS, NUTRITION AND DIETETICS Third Revised Edition M. Raheena Begum Contents: Part I: Nutrition • An Introduction to Food, Nutrition and Health • Carbohydrates • Proteins • Lipids • Energy Metabolism • Vitamins • Minerals • Water • Part II: Foods: Cereals and Cereal Products • Pulses • Vegetables • Fruits • Milk and Milk Products • Meat • Fish • Eggs • Sweetening Agents • Spices and Condiments • Fats and Oils • Beverages • Methods of Cooking • Food Preservation • Novel Foods and Processed Foods • Food, Sanitation and Hygiene • Food Adulteration and Consumer Protection • Food Groups and Guidelines for Food Selection • Meal Planning • Part III: Nutrition in Health: Balanced Diets • Nutrition in Pregnancy • Nutrition During Lactation • Nutrition in Infancy • Nutrition of Pre-school Children • Nutrition of School Children • Nutrition During Adolescence • Nutrition During Old Age • Nutrition of Workers or Labourers • Part IV: Nutrition in Diseases: Therapeutic Modifications • Diet During Deficiency Diseases • Obesity • Gastro-intestinal Disturbances • Peptic Ulcer • Constipation • Ulcerative Colitis • Diarrhoea and Dysentery • Malabsorption Syndrome • Diet in Fevers • Liver Diseases • Diabetes Mellitus • Diseases of the Cardiovascular System • Cancer and Nutrition • Aids and Nutritional Care • Sports Nutrition • Diet in Gout and Osteoarthritis • Acidic and Alkaline Foods • Diet During Nervous Disturbances • Diet in Alcoholism • Nutrition in Allergies • Kidney Diseases • Assessment of Nutritional Status • Diet Surveys • Nutrition Education • Appendices 2014 • ISBN 978 81 207 3714 3 • 6.75x9.5" • 360 pp • `380 28 www.sterlingpublishers.com TEXTBOOKS THE BUSINESS OF TRAVEL AGENCY & TOUR OPERATIONS MANAGEMENT A. K. Bhatia Contents: • Travel Agency Management • Functions and Operations of a Travel Agency • Itinerary Planning • Setting up a Travel Agency • Tour Operations • Inbound Tour Management • Outbound Tour Management • Agency-Supplier Relationship • Travel Trade Associations • Travel and Transport • Customer Service And Communication • Technology in Tourism Service • MICE Tourism – Role of the Travel Agent • Glossary of Business Terms • Hotel Industry Terms • Travel Trade Publications • International Tourism Periodicals • Travel Industry Journals and Periodicals • Travel Research Journals • Education and Training in Travel and Tourism Institutes • International Organisations • Travel Related Publications of International Organisations • Bibliography • Index 2012 • ISBN 978 81 207 6921 2 • 6.75x9.5" • 318 pp • `360 INTERNATIONAL TOURISM MANAGEMENT Contents: Historical Development • Travel Motivations • Nature and Components of Tourism Industry • Travel and Tourism Statistics • The Role of the State in Tourism • Marketing Concepts and Strategies in Tourism • Marketing Communication • Travel Retailing • Business Tourism • Travel Industry Fairs • Information Technology in Tourism • International Tourism Organisations • Tourism Planning and Development • Accommodation Industry • Tourist Transport • Economic Dimensions of Tourism • International Tourism Organisations • Publications of International Organisations • Tourism Periodicals • Institutions Imparting Training in Tourism • Glossary • Bibliography • Index 2012 • ISBN 978 81 207 2412 9 • 5.5x8.5" • 560 pp • `300 THE BUSINESS OF TOURISM Concepts and Strategies A. K. Bhatia Contens: Tourism–A Historical Perspective • Consumer Behaviour and Tourism Demand • Dimensions of Tourism • Measuring the Demand for Tourism • The Structure of Tourism Industry • The Tourism Industry and Public Sector Organisation • Special Interest Tourism • International Cooperation in Tourism • Travel and Accommodation • Travel and Transport • Retail Travel Trade • Travel Legislation • Business Tourism • Marketing and Promotion for Tourism • Tourism Planning and Environment • Glossary Travel and Tourism • Ticketing and Airlines Terms • Hotel Industry Terms• Travel Trade Publications • International Tourism Periodicals • Travel Industry Journals and Periodicals • Travel Research Journals • Education and Training in Travel and Tourism Institutes • International Organisations • Travel Related Publications of International Organisations • Bibliography • Index 2012 • ISBN 978 81 207 3118 9 • 6.75x9.5" • 456 pp • `400 AN INTRODUCTION TO TRAVEL AND TOURISM Revised & Enlarged Edition Pran Nath Seth & Sushma Seth Bhat Contents: • Foreword • Preface • Our World of Travel and Tourism • How Tourism Operates: Role of Travel Agencies • Organisation of Tourism: Role of the Government • Passenger Transport • Air Travel and Tourism • Information Technology and its Impact on Travel Industry • The Hospitality Industry: Tourism and Hotels • Tourism Marketing, Advertising and Public Relations • Tourism: Blessing or Blight • India—A Tourist Destination • Travel Lingo • Bibliography • Index 2013 • ISBN 978 81 207 2482 2 • 5.5x8.5" • 280 pp • `200 TOURISM DEVELOPMENT Principles & Practices A. K. Bhatia Contents: Part I : Historical Dimensions • Emergence of Modern Mass Tourism • Psychological Dimensions of Travel • Economic Dimensions • International Dimensions • The Organisation of Tourism • International Tourism Organisations Part II: Tourist Accommodation • The Role of the Travel Agency • Tourism Planning and Development • Marketing for Tourism • Marketing communications • Tourism in India • Glossary of terms • International Tourism Organizations • Tourism Periodicals • Institution Imparting Training in Tourism • Index 2012 • ISBN 978 81 207 2429 7 • 5.5x8.5" • 440 pp • `300 To place orders: [email protected] 29 ECONOMICS, COMMERCE & MANAGEMENT A. K. Bhatia TEXTBOOKS NEW MODERN HISTORY OF TELANGANA 1724 – Present Day Dr. P. Raghunadha Rao Contents: Preface • PART 1: Introduction • Early History • The Nizam and the East India Company • Revolt of 1857-58 – Hyderabad city • 5. Developments in Hyderabad 1857-1911 • Political awakening in Telangana • Freedom struggle in Telangana 8. ‘Police Action’ on Hyderabad – September 1948 • Communist movement in Telangana • Emergence of Andhra Pradesh • PART 2: 11. The IDEA – Separate Telangana • 12. The IDEA changes into Sentiment and Agitation • 13. Movement fizzles out • 14. Chandrababu Naidu’s game plan 15. The Game Changer – YSR 16. Kalvakuntla Chandrasekhar Rao • 17. Emergence of Telangana • 18. KCR’s Vision 2019 • 19. Challenges Ahead • Appendices: Appendix I: Telangana Telugu Writers • Appendix II: Telangana in the film industry • Appendix III: Tale of two cities • Appendix IV: Congress leaders of Telangana • Select Bibliography • Index 2015 • ISBN 978 81 207 9532 7 • 5.5x8.5" • 176 pp • `150 HISTORY OF EUROPE (1450-1815) B. V. Rao Contents: Europe in Retrospect • Geographical Discoveries in the Fifteenth and Sixteenth Centuries • The Renaissance in Europe • Religious Reformation • Rise of Nation-States in Europe: Tudor England • Emergence of Spain as a Great Power • Protestant Turmoil in France • The Thirty Years War • France under Richelieu and Mazarin • The Rise of Sweden • Revolutions in England • Louis XIV, The Grand Monarch • The Ascendancy of Russia • The Rise of Prussia • The Rise of Ottoman Empire • Industrial Revolution and the Rise of Capitalism • From Bloodless Revolution to American Revolution • The Age of Reason and Decline of Enlightened Despotism in France • The French Revolution of 1789 • Rise of Napoleon Bonaparte • Congress of Vienna • Index 2014 • ISBN 978 81 207 8985 2 • 5.5x8.5" • 320 pp • `225 HISTORY OF MODERN EUROPE (1789-2013) 5th Revised & Enlarged Edition 2014 B.V. Rao Contents: The Age of Reason: Impact of Science on Religion • The French Revolution of 1789 • Rise of Napoleon Bonaparte t • Civilian Ci ili W Workk off N Napoleon l • Congress of Vienna • Congress System under Metternich • French Monarchy after 1815• Revolts in Central Europe • Unification of Italy • Unification of Germany (1815-1871) • Second Republic and Second Empire • The Eastern Question • Russia during the 19th Century • Industrial Revolution and the Rise of Capitalism • The Third French Republic • The German Empire under Bismarck (1871-1890) • Focus on East • New Imperialism • The Great War • The Russian Revolution (1917) • League of Nations • The Search for Security in Europe • Post-war Scenario in Europe • Fascist Italy • Dictatorship in the Soviet Union • World War II (1939-1945) • Peace Plans of the Allies During the War • The United Nations • Post-war Era in Europe • Recovery of Europe • Europe since the Seventies • The European Union • Post Cold War Era : The dawning of New Europe • Maps 2014 • ISBN 978 81 207 8984 5 • 6.75x9.5" • 376 pp • `275 HISTORY HISTORY OF MODERN WORLD From AD 1500 TO AD 2013 B. V. Rao Contents: Part I: Enlightenment and Modern Ideas • Renaissance as Historical Background • Major Ideas of Enlightenment: Kant and Rousseau, Impact of Science on Religion • Enlightenment in the Colonies • Rise Of Socialist Ideas Part II: Origins of Modern Politics • The Rise of The Nation-States In Europe • American Revolution and the Constitution • The French Revolution of 1789 and the Aftermath, 1789-1815 • American Civil War (1861-65) with Reference to Abraham Lincoln and the Abolition of Slavery • British Democratic Politics, 1815-1850; Parliamentary Reformers, Free Traders, Chartists Part III: Industrialization • English Industrial Revolution: Causes and Impact on Society • Industrialization of the United States • Globalization Part IV: Nation-State System • Nationalism in the 19th century • Nationalism: State Building in Germany and Italy • Nationalism: Disintegration of Empires Part V: Imperialism and Colonialism • Imperialism and Colonialism: South Asia • Latin American and South Africa • Colonization of Australia • Imperialism and Free Trade: Rise of New Imperialism Part VI: Revolution and Counter Revolution • Revolution and Counter-Revolution 19th Century European Revolutions • The Russian Revolution of 1917-1921 • Fascist Counter-Revolution: Fascist Italy • The Chinese Revolution of 1949 Part VII: World Wars • First and Second World Wars as Total Wars: Societal Implications • World War I: Causes and Consequences • World War II: Causes and Consequences Part VIII: The World after World War II • Emergence of Two Power Blocs • Emergence of Third World and Non-Alignment • UNO and Global Disputes Part IX: Liberation from Colonial Rule • Latin America-Bolivar • Arab World-Egypt • Apartheid to Democracy • South-East Asia-Vietnam Part X: Factors Constraining Development: Latin America, Africa Part XI: Unification of Europe • Post-War Foundations: NATO and European Community • The European Union Part XII: Decline and fall of the Soviet Union • Disintegration and fall of the Soviet Union • Political Changes in Eastern Europe • Cold War Part XIII: Science, Technology and Environment • Science and Technology in the Modern World • Environmental Challenges Part XIV: Current History • Towards the New Millennium • From the Afghan Civil War to Arab Spring 2014 • ISBN 978 81 207 7776 7 • 6.75x9.5" • 512 pp • `350 WORLD HISTORY From Early Times to AD 2011 Fourth Revised & Enlarged Edition B. V. Rao Contents: Importance of the Study of History • World History and Its Scope • Prehistoric Man • Egypt: The Gift of the Nile • Mesopotamia or the Fertile Crescent • Legacy of Babylonia • The Hebrews (or Jews) • Phoenicians • Indus Valley Civilisation • Vedic Civilisation • Ancient China, Central and South America • Ancient Greece • Jainism • Buddhism • Hindu Imperialism • Roman Civilisation • Rise and Spread of Christianity • Rise and Spread of Islam • The Crusades • The Middle Ages in Europe • Feudalism in Europe • The Christian Church in Medieval Europe • India under the Mughal Emperors • The Renaissance in Europe • Geographical Discoveries • The Reformation • The Rise of the Nation-States in Europe • American War of Independence • The French Revolution (1789) • Napoleon Bonaparte • Congress of Vienna • Industrial Revolution • Revolutions in Latin America • Nationalism in Europe in the Nineteenth Century • The Eastern Question and Balkan Nationalism • Modern Imperialism • Western Imperialism in Africa • Nationalism in the Far East • Nationalism in South and Southeast Asia • Emergence of the U.S. as a World Power • Russian Revolution (1917) • World War I • Post-War Europe • Europe between the Two World Wars • Germany and World War II • Peace Movement in Europe (1919-1939) • The United Nations • Turkish and Arab Nationalism • Decolonisation of Africa • Science and Technology in the Modern World • Towards the New Millennium • Bibliography • Index 2013 • ISBN 978 81 207 8841 1 • 5.5x8.5" • 432 pp • `300 30 www.sterlingpublishers.com TEXTBOOKS INDIAN NATIONALISM A History Fifth Revised Edition Jim Masselos Contents: The Subcontinent and Its People • The Mutiny of 1857 • Public and Political Activity before 1850 • A Nation Becomes Alive • The Indian National Congress 1885-92 • Hindu Militancy and Extremist Politics • Muslims and the Formation of the Muslim League • Towards Unity: Mrs Besant and the Home Rule Leagues • Gandhi • The Demand for Pakistan • India’s Freedom • Independent Nations • Into a New Century • Guide to Further Reading • Index 2010 • ISBN 978 81 207 5253 5 • 5.5x8.5" • 320 pp • £ 11.99 US $19.95 • `300 ADVANCED STUDY IN THE HISTORY OF MEDIEVAL INDIA Volume I (1000-1526) J. L. Mehta Contents: Introduction: Contemporary Sources of History • Twilight of Ancient India • Ghaznavid Inroads • Northern India between the Two Holocausts (1030-1175) • The Second Holocaust (1175-1205) • Foundation of the Delhi Sultanate (1206-90) • Khalji Imperialism • Tughluq Dynasty • Decline and Disintegration of the Sultanate • Northern India in the Fifteenth Century • Bahmani and Vijayanagar Kingdoms • Administration of the Sultanate • Architectural Monuments of the Sultans • Conclusion • Appendices • Glossary • Index 2013 • ISBN 978 81 207 0617 0 • 5.5x8.5" • 376 pp • `200 ADVANCED STUDY IN THE HISTORY OF MEDIEVAL INDIA Volume II Mughal Empire (1526-1707) J. L. Mehta Contents: Introductory • Pre-Mughal India • Babar • Humayun • The Afghan Interlude • Akbar the Great • Mughal Administration • Jahangir • Shah Jahan • Aurangzeb • Decline of the Empire • List of Maps • Conclusion • Glossary • Index 2011 • ISBN 978 81 207 1015 3 • 5.5x8.5" • 624 pp • `275 ADVANCED STUDY IN THE HISTORY OF MEDIEVAL INDIA Volume III Medieval Indian Society and Culture J. L. Mehta HISTORY Contents: Introductory • The State and Society • Pre-Muslim Indian Society • Emergence of Muslims as a Social Factor • Role of the Sultans in SocioEconomic Developments • Educational Development • Architectural Monuments of the Sultans • Religious Reform Movements • Socio-Cultural Development in Bahmani and Vijayanagar Kingdoms • Babar’s Description of India • Akbar as a National Ruler • Heydays of Medieval Indian Society (March 15, 1564 to April 1, 1679) • Conclusion • Glossary • Index 2011 • ISBN 978 81 207 0432 9 • 5.5x8.5" • 336 pp • `200 HISTORY AND CULTURE OF ANDHRA PRADESH From the Earliest Times to 1991 P. R. Rao Contents: Part-1: Introduction • The Satavahanas • Successors of the Satavahanas • The Eastern Chalukyas of Vengi • The Kakatiyas of Warangal • Reddi Kingdoms • The Vijayanagara Empire • The Qutb Shahis of Golconda Part-II: • Coming of the Europeans • The Nizam and the East India Company • Andhra under the Company • Andhra under the Crown • Developments in Hyderabad (1857-1911) • The Awakening of Andhra • The Birth of The Andhra Movement • Andhra and the Indian National Movement • Andhra in Madras Politics • Political Awakening in Telengana • Freedom Struggle in Telengana • Police Action on Hyderabad (September 1948) • Formation of Andhra Pradesh • Emergence of Andhra Pradesh • Communist Parties and Revolutionary Violence • Political Crises since 1956 • Rule of Telugu Desam– 1983-89 and After • Prime Minister–P.V. Narasimha Rao • Appendices • Bibliography • Index 2014 • ISBN 978 81 207 1719 0 • 5.5x8.5" • 424 pp • `195 HISTORY OF MODERN ANDHRA Revised & Enlarged Edition P. R. Rao Contents: Introduction • Coming of the Europeans • The Nizam and the East India Company • Andhra under the Company • Andhra under the Crown • Developments in Hyderabad (1857-1911) • The Awakening of Andhra • The Birth of the Andhra Movement • Andhra and the Indian National Movement • Andhra in Madras Politics • Political Awakening in Telangana • Freedom Struggle in Telangana • Police Action on Hyderabad (September 1948) • Formation of Andhra Pradesh • Emergence of Andhra Pradesh • Communist Parties and Revolutionary Violence • Political Crises since 1956 • Rule of Telugu Desam 1983-89 and After • Prime Minister P.V. Narasimha Rao • Split in Telugu Desam Party • Government of Chandrababu Naidu • Reforms of Chandrababu Naidu • Resurgence of the Congress • General Elections of April – May 2009 • Appendices • Select Bibliography • Index (English) 2010 • ISBN 978 81 207 2053 4 • 5.5x8.5" • 296 pp • `125 (Telgu) 2014 • ISBN 978 81 207 6165 0 • 5.5x8.5" • 408 pp • `195 To place orders: [email protected] 31 TEXTBOOKS NEW POLITICAL THEORY AND SOCIO-POLITICAL PHILOSOPHY J. C. Johari Contents: Preface • Part-I: Concepts and Ideologies • Political Theory • Sovereignty • Rights, Liberty and Equality • Justice, Crime and Punishment • Political Power, Hegemony, Ideology and Legitimacy • Monarchy, Theocracy and Democracy • Secularism • Theories of State • Socialism and its Varieties • Marxism • Liberalism, Neo-Liberalism and Fascism • Gandhism • Feminism • Multiculturalism • Humanism • Part-II: Great Social and Political Thinkers (Western and Indian) • Plato • Aristotle • Church Versus State Controversy • Machiavelli • Hobbes • Locke • Rousseau • Bentham • Mill • Hegel • Green • Lenin • Gramsci • Laski • Hannah Arendt • Hindu and Buddhist Political Traditions • Syed Ahmed Khan • Vivekanand • Aurobindo • Gokhale • Tilak • Iqbal • M.N. Roy • Ambedkar • Nehru 2015 • ISBN 978 81 207 9858 8 • Textbook • 6.75x9.5" • 510 pp • `350 PRINCIPLES OF MODERN POLITICAL SCIENCE Ninth Revised & Enlarged Edition J. C. Johari Contents: Political Science • The State—Elements • Nature • Functions and End • Origin and Historical Development of State • Sovereignty • Monism and Pluralism • Rights • Liberty and Equality • Law • International Law and Justice • Political Obligation • Revolution and Punishment • Concepts of Political Sociology • Political Power • Its Operation and Justification • Organisation of Government • Forms of Governments • Mechanism of Democracy • Democratic Theory • Constitution of State and Constitutionalism • Party System • Pressure Groups and Public Opinion • Nationalism • Internationalism and Imperialism • Socialism and Its Varieties • Scientific Socialism • Liberalism • Fascism and Idealism • Gandhism and Sarvodaya • Citizenship • MultiCulturalism and Identity Politics • Bibliography • Index 2014 • ISBN 978 81 207 4378 6 • 6.75 x 9.5 • 684 pp • `325 WORLD CONSTITUTIONS POLITICAL SCIENCE A Comparative Study Tenth Revised and Enlarged Edition Vishnoo Bhagwan & Vidya Bhushan Contents: The Constitution of Great Britain • The Constitution of USA • The Constitution of Switzerland • The Constitution of France • The Constitution of Japan • The Constitution of Canada • The Constitution of Australia • The Constitution of the People’s Republic of China • The Constitution of the Russian Federation 1993 2013 • ISBN 978 81 207 4743 2 • Textbook • 6.75x9.5" • 664 pp • `350 CONTEMPORARY POLITICAL THEORY New Dimensions, Basic Concepts and Major Trends Revised and Enlarged Edition J. C. Johari Contents: Part I: New Dimensions: Political Theory • Forms, Traditions and Problems of Political Theory • State of the Discipline • Approaches and Methods • Science and Political Theory Part II: Basic Concepts: Law • Rights • Liberty • Equality • Property • Justice • Political Obligation • Political Legitimacy and Effectiveness • Revolution • Ideology • Political Alienation • Political Power Part III: Major Trends: Liberalism • Existentialism • Behaviouralism • Post-Behaviouralism • New Leftism • Eurocommunism and Post-Communism • Fascism • Post-Modernism • Feminism • State in Different Perspectives • Terrorism • Globalisation • Multiculturalism • Bibliography • Index 2013 • ISBN 978 81 207 6992 2 • 6.75x9.5" • 800 pp • `375 COMPARATIVE POLITICS Revised & Enlarged Edition J. C. Johari Contents: Part I: Approaches and Theories: Comparative Politics • Major Approaches • Systems Analysis • Political System • Structural-Functional Analysis • Input-Output Analysis • Political Communication • Political Simulation • Political Development • Political Modernisation • Political Socialisation • Political Culture • Political Ideology • Constitutionalism • Federalism Part II: Political Institutions and Structures: Party Politics • Party System • Pressure Group Politics • Pressure Groups • Techniques of Pressure Politics • Typology of States • Rule-Making Department • Representation • RuleApplication Department • Rule-Adjudication Department • Separation of Powers • Political Elites • Oligarchy • Bureaucracy • Military Rule Democracy • Bibliography • Index 2014 • ISBN 978 81 207 5758 5 • 6.75x9.5" • 536 pp • `325 SCIENTIFIC METHOD AND SOCIAL RESEARCH Revised Edition B. N. Ghosh This book is a comprehensive, analytical and up-to-date study of the different facets and contributions of scientific method to research methodology in social sciences. An attempt has been made to critically expose and analyse the techniques applied in social science research. In both depth and range, the book covers a wide area. The treatment of the subject matter is exceptionally lucid and incisive. The book is an essential volume for students engaged in research in social sciences. It is an authoritative text on scientific method and social research. 2013 • ISBN 978 81 207 5790 5 • 5.5x8.5" • 350 pp • `250 32 www.sterlingpublishers.com TEXTBOOKS INTERNATIONAL RELATIONS AND POLITICS Theoretical Perspective in the Post-Cold War Era Fourth Revised and Enlarged Edition J. C. Johari Contents: Preface to the Fourth Edition • Preface to the Third Edition • Preface to the Second Edition • Preface to the First Edition • The Discipline of IR • Theorisation • Major Traditional and Modern Approaches • Other Modern Approaches • Contemporary Mainstream Approaches • Great Debates • Power Politics • Power and Its Elements • Balance of Power • Collective Security • Ideology • Propaganda • National Interest • Foreign Policy and Diplomacy • Environmental Protection and Development • Ecologism and Global Politics • Cold War • Detente • Non-Alignment • Disarmament and Arms Control • Bibliography • Index 2014 • ISBN 978 81 207 8078 1 • 6.75x9.5" • 636 pp • `350 THE CONSTITUTION OF INDIA A Politico-Legal Study Fifth Revised & Enlarged Edition J. C. Johari Contents: The Constitution • Indian Union • Indian Citizenship • Fundamental Rights • Directive Principles and Fundamental Duties • President • Prime Minister and Council of Ministers • Caretaker Government • Parliament • Supreme Court • State Governments: Executive •State Governments: Legislature • State Governments: Judiciary •Union Territories • Rural and Urban Governments • Administration of Scheduled and Tribal Areas • UnionState Relations • Public Services and Administrative Tribunals • Elections • Emergency Provisions • Official Language • Social Justice and Welfare • Amendment of Constitution • Lok Adalats • Public Interest Litigation • Judicial Activism • Constitution at Work • Miscellaneous Topics • Appendix A: Recent Political Developments • Appendix B: Leading Constitutional Cases • Index 2013 • ISBN 978 81 207 7788 0 • 6.75x9.5" • `300 INTERNATIONAL RELATIONS AND POLITICS Diplomatic History between the Two World Wars POLITICAL SCIENCE vUrjkZ"Vªh; lEcUèk rFkk jktuhfr ts- lh- tkSgjh fo"k; lwph% vUrjkZ"Vªh; jktuhfr • mn; rFkk fodkl • lS¼kUrhdj.k • izeq[k ijEijkxr rFkk vkèkqfud mikxe • vU; vkèkqfud mikxe • egku fookn • ledkyhu eq[;/kjk okys mikxe • lÙkk dh jktuhfr • 'kfDr o mlds rRo • lÙkk larqyu • lkewfgd lqj{kk • fopkjèkkjk • izpkj • jk"Vªh; fgr • fons'k uhfr o dwVuhfr • i;kZoj.k dk ifjj{k.k o fodkl • i;kZoj.kokn rFkk oSf'od jktuhfr • 'khr ;q¼ • ruko&'kSfFkY; • fu%'kL=khdj.k o 'kL=k&fu;U=k.k J. C. Johari Contents: First World War • Paris Peace Settlements • Reparations and Inter-Allied Debts • Phase of Pacification • Phase of Crisis • Germany • Fance • Italy • Great Britain • Soviet Russia • United States • Japan • China • Middle East • League of Nations • Appendix A • Appendix B • Bibliography • Index 2013 • ISBN 978 81 207 1560 8 • 5.5x8.5" • 504 pp • `250 2011 • ISBN 978 81 207 5759 2 • 6.75x9.5" • 544 pp • ` 260 rqyukRed jktuhfr ts- lh- tkSgjh fo"k; lwph% izFke Hkkx&mikxe vkSj fl¼kUr rqyukRed jktuhfr • eq[; mikxe • O;oLFkkewyd fo'ys"k.k • jktuhfrd O;oLFkk • lajpukRed&izdk;kZRed fo'ys"k.k • vkxr&fuxZr fo'ys"k.k • jktuhfrd lEizs"k.k • jktuhfrd vuqdj.k • jktuhfrd fodkl • jktuhfrd vkèkqfudhdj.k • jktuhfrd lkekthdj.k • jktuhfrd laLd`fr • fopkjèkkjk • lafoèkkuokn • la?kokn nwljk Hkkx& laLFkk,a vkSj lajpuk,a% nyh; jktuhfr • ny iz.kkyh • nckodkjh xqVksa dh jktuhfr • nckodkjh xqV • nckodkjh jktuhfr dh rduhdsa • jkT;ksa dk oxhZdj.k • fu;e&fuekZrk foHkkx • izfrfufèkRo • fu;e ykxw djus okyk foHkkx • fu;e&U;k; fu.kZ; foHkkx • 'kfDr;ksa dk i`FkDdj.k • jktuhfrd laHkzkaroxZ • vYira=k • ukSdj'kkgh • lSfud 'kklu • xzaFk lwph 2012 • ISBN 978 81 207 0562 3 • 5.5x8.5" • 784 pp • `300 ledkyhu jktuhfrd fl¼kar ts- lh- tkSgjh fo"k; lwph% izFke Hkkx&u, vk;ke jktuhfrd fl¼kUr • jktuhfrd fl¼kUr ds :i] mldh ijEijk,a vkSj leL;k,a • fo"k; dh voLFkk] mikxe vkSj i¼fr;k¡ • foKku vkSj jktuhfrd fl¼kUr nwljk Hkkx&ewy ladYiuk,a% dkuwu • vfèkdkj • LorU=krk • lekurk • lEifÙk • U;k; • jktuhfrd vkHkkj • jktuhfrd oSèkrk vkSj izHkko'khyrk • Økafr • fopkjèkkjk • jktuhfrd vyxko • jktuhfrd lÙkk rhljk Hkkx&izeq[k izo`fÙk;ka% mnkjokn • vfLrRookn • O;ogkjokn • mÙkj&O;ogkjokn • uo&okeokn • ;wjks&lkE;okn • iQk¡lhokn 2011 • ISBN 978 81 207 1132 7 • 5.5x8.5" • 952 pp • `270 vkèkqfud jktuhfr foKku ds fl¼kar ts- lh- tkSgjh rFkk lhek tkSgjh fo"k; lwph% jktuhfr foKku • jkT; ds rÙo] LoHkko] dk;Z ,oa è;s; • jkT; dh mRifÙk ,oa mldk ,sfrgkfld fodkl • izHkqlÙkk] ,dyokn rFkk cgqyokn • vfèkdkj] Lora=krk rFkk lekurk • dkuwu] vUrjkZ"Vªh; dkuwu rFkk U;k; • jktuhfrd vkHkkj] ØkfUr rFkk n.M • jktuhfrd lekt&foKku dh ladYiuk,a • jktuhfrd lÙkk] bldk iz;ksx rFkk vkSfpR; • ljdkj dk laxBu • ljdkjksa ds :i • iztkrU=k dh dk;Zfofèk • yksdra=k dk fl¼kar • jkT; dk lafoèkku rFkk lafoèkkuokn • ny O;oLFkk] ncko lewg rFkk tuer • jk"Vªokn] vUrjkZ"Vªokn rFkk lkezkT;okn • lektokn rFkk mlds fofoèk :i • oSKkfud lektokn • mnkjokn] iQklhokn rFkk vkn'kZokn • xakèkhokn rFkk loksZn; 2012 • ISBN 978 81 207 1362 8 • 5.5x8.5" • 678 pp • `250 To place orders: [email protected] 33 TEXTBOOKS NEW PUBLIC ADMINISTRATION IN INDIA Rumki Basu CONTENTS: Preface • Introduction • Part-I • Indian Administration: Continuity and Change • Constitutional Framework of Government • The Central Administrative Machinery • The Administrative Structure of the States • District Administration • Panchayati Raj • Urban Local Government • Part-II • Centre – State Relations • Public Finance Management • Public Sector Undertakings • Law and Order Administration • Disaster Management • Part-III • Civil Services in India: (a) Politico–Administrative Relations (b) Recruitment (c ) Training (d) Promotion • Values and Ethics in Public Service • Administration and Human Rights • Issues of Accountability and Transparency • Administrative Reforms • Part-IV • New Regulatory Agencies • Public Private Partnerships • Role of Non-Governmental Agencies • Right to Information • Right to Public Services Acts • Towards E-governance • Epilogue: Democracy, Development and Good Governance in India 2015 • ISBN 978 81 207 9513 6 • 6.75x9.5" • pp • `325 COMPARATIVE PUBLIC ADMINISTRATION Sewa Singh Dahiya & Ravindra Singh Contents: • Post Second World War Phase • Systematic Beginning of Comparative Public Administration • Nature • Scope • Significance • Comparative Public Administration: Approaches • Ecological Approach • Structural-Functional Approach • Behavioural Approach • Environment of Administration • Social Environment • Cultural Environment • Economic Environment • Political Environment • Administrative Features: Developing & Developed • Developing Countries • Developed Countries • Contribution of F.W. Riggs & Ferrel Heady in CPA • Riggs-Life Sketch, Main Contributions • Appraisal: • Life Sketch • Main Contributions • Administration In Less Developed Countries • Political Regime Variations • Common Administrative Patterns • Administration in More Developed Countries • Evaluation 2012 • ISBN 978 81 207 7752 1 • 6.75x9.5" • 312 pp • `250 PUBLIC ADMINISTRATION ADMINISTRATIVE THINKERS Edited by D. Ravindra Prasad, V.S. Prasad, P. Satyanarayana & Y. Pardhasaradhi Contents: Introduction • Kautilya • Woodrow Wilson • Henri Fayol • Frederick W. Taylor • Max Weber • Luther Gulick and Lyndall Urwick • Mary Parker Follett • George Elton Mayo • Chester I Barnard • Herbert A. Simon • Abraham Maslow • Douglas McGregor • Chris Argyris • Frederick Herzberg • Rensis Likert • Fred W. Riggs • Yehezkel Dror • Karl Marx • Bibliography • Index 2013 • ISBN 978 81 207 5414 0 • 6.75x9.5" • 296 pp • `275 PUBLIC ADMINISTRATION Concepts and Theories Fifth Revised and Enlarged Edition Rumki Basu Contents: Nature and Scope of Public Administration • Changing Perspectives in Public Administration: Current Concerns • Approaches and Relations with Other Subjects • Importance and Challenges in Societies • Administration, Polity and Society • Theories of Organisation • Administrative Behaviour • Principles of Organisation • Structure of Organisation • Personnel Administration-I • Personnel Administration - II: Some Issues • Financial Administration • Administrative Law, Regulation and Reforms • Development Administration • Comparative Public Administration-I • Comparative Public Administration-II • Public Policy • Administration and People • Bibliography • Index 2013 • ISBN 978 81 207 2763 2 • 5.5x8.5" • 518 pp • `275 DEVELOPMENT ADMINISTRATION Second Revised Edition R. K. Sapru Contents: Development: Some Basic Considerations • Sustainable Development • Characteristics and Problems of Developing Countries • Development Administration: Imperative and Perspective •Comparative Public Administration: An Overview • Organisation and Management Development • Administrative Capability for Development • Development Planning • Public Enterprise: Management and Role • Administration of Development Programmes and Projects • Bureaucracy and Development • Bureaucracy and Public Policy • Environment and Development • Citizen Participation in Development • New Public Management: An Antithesis Approach to Development Administration • Development Administration: Crises and Continuities • Bibliography • Index 2013 • ISBN 978 81 207 2413 6 • 5.5x8.5" • 432 pp • 225 PUBLIC POLICY Formulation, Implementation and Evaluation Second Revised Edition R. K. Sapru Contents: Public Policy: Theoretical Perspectives • Policy Sciences: A Historical Progression • Policy Science: A Review • Policy Analysis • Models for Policy Analysis • Forces in the Policy-making Process • Official Policy-makers • Policy-making in India • Policy Implementation • Approaches to Policy Implementation • Policy Evaluation • Approaches to Policy Evaluation and Policy Impact • Policy Change and Continuity • Population Policy: Development • Health Care Policy and Administration in India • Environmental Policy and Politics in India • Globalisation of National Policy making: An International Perspective • Bibliography • Index 2014 • ISBN 978 81 207 2703 8 • 5.5x8.5" • 312 pp • `200 34 www.sterlingpublishers.com TEXTBOOKS THE UNITED NATIONS Structure and Functions of an International Organisation Revised Edition Rumki Basu Contents: Part I: The Historical Background of the United Nations • Part II: The Structure of the United Nations • Part III: Constitutional and Legal Issues in the United Nations • Part IV: Functional Cooperation in the United Nations System • Part V: Maintenance of International Peace and Security through the United Nations • Part VI: The Contemporary Role of the United Nations • Appendices • Index 2013 • ISBN 978 81 207 2775 5 • 5.5x8.5" • 512 pp • `250 REVISED AND ENLARGED EDITION 2015 PUBLIC RELATIONS MANAGEMENT Acknowledgements • Preface • Part I: Understanding Concepts, strategies and tools • 1. Defining Public Relations • 2. History of PR in India • 3. Public Relations Theory • 4. Public Relations and Other Management Disciplines 5. Media and its Relevance to PR • The PR Process • 7. PR Tools and Methods • 8. Troika of Communication—Message, Medium and Audience • 9. Employee Communication • 10. Public Relations Writing • 11. PR and Crisis Communication • 12. PR in Marketing Mix • 13. Digital PR • Part II: Understanding the technical Aspects of PR • 14. Graphics as a Public Relations Tool • 15.Visual Communication • 16. Understanding Type and Printing Processes • 17. Printed Literature • 18. Web page Design • 19. Understanding Multimedia • 20. Corporate Identity for Image Build-Up • Part III : Understanding Legalities and Professional Requirements • 21. Public Relations – Laws and Ethics • 22. PR: An Agenda for Tomorrow • Glossary • Index 2015 • ISBN 978 81 207 9888 5 • 6.75x9.5" • 376 pp • `400 REVISED AND ENLARGED EDITION 2015 NEWS REPORTING AND EDITING Revised Edition 2015 K. M. Shrivastava Contents: Preface • The Concept of News • Reporter and Sub-editor • The News Story • News Gathering • Press Release • Reporting Speeches • Press Conference • Reporting Parliament • Tips on Beats • Interview • Feature: Human Interest and Depth Reporting • Development Reporting • News at the Desk • Care Is the Key • Towards Integrated Newsroom • The Social Media Era • Rules of Punctuation • They Said It • Glossary • Index 2015 • ISBN 978 81 207 9814 4 • 6.75x9.5" • 312 pp • `250 SOCIAL MEDIA IN BUSINESS AND GOVERNANCE K. M. Shrivastava Contents • Preface • Social Media: An Introduction • Facebook • LinkedIn • YouTube • Pinterest • Twitter • Obama and Olympics • SEO and SMO • Towards Social Media • Policy and Guidelines: Businesses • Harvard University Guidelines • Guidelines for News Organisations • Government Guidelines • Social Media and Crisis Communication • Glossary • Further Readings • Index 2012 • ISBN 978 81 207 8174 0 • 6.75x9.5" • 280 pp • `270 MASTERING THE ART OF BUSINESS COMMUNICATION Prof. Sumita Roy Contents: Part I: Listening, Reading and Language Skills Part II: Business WriƟng Skills Part III: 7 Important Skills in the Business Context 2008 • ISBN 978 81 207 3729 7 • 5.5x8.5" • 336 pp • `250 BROADCAST JOURNALISM IN THE 21ST CENTURY K. M. Shrivastava Contents: Evolution • Indian Scene: Prasar Bharati • Private and Foreign Channels • Some Technical Aspects • Some Tricks of the Trade • Broadcast News – Radio • Television News • Trends and Issues • Glossary • Appendices • Index 2013 • ISBN 978 81 207 3597 2 • 5.5x8.5" • 408 pp• `225 To place orders: [email protected] 35 PUBLIC ADMINISTRATION, JOURNALISM & MEDIA STUDIES Dr. Jaishri Jethwaney & Professor N. N. Sarkar TEXTBOOKS INDIAN WRITING IN ENGLISH Revised and Updated Edition K. R. Srinivasa Iyengar Contents: Introduction • The Beginnings: Rammohan Roy • The Renaissance in India • Toru Dutt • Romesh Chunder Dutt and Manmohan Ghose • Rabindranath Tagore • Tagore the Playwright • Sri Aurobindo • ‘The Life Divine’ • ‘Savitri’ • Sarojini Naidu • Drama • Mahatma Gandhi • Gandhi Literature • Jawaharlal Nehru • The Novel: Themes, Backgrounds, Types • Mulk Raj Anand • R.K. Narayan • Raja Rao • Bhabani Bhattacharya and Manohar Malgonkar • The Women Novelists • Other Novelists • A Pageant of Prose • Three Prose Writers: Radhakrishnan, Raghunathan, Nirad Chaudhuri • Poets Again • The ‘New’ Poets • Conclusion • Postscript • Bibliography • Index 2013 • ISBN 978 81 207 0443 5 • 5.5x8.5" • 864 pp • `400 INTRODUCTION TO THE STUDY OF ENGLISH LITERATURE K. R. Srinivasa Iyengar & Prema Nandakumar Contents: Part I: Backgrounds and Approaches • Part II: Literary Forms • Part III: Form and Spirit 2012 • ISBN 978 81 207 0445 9 • 5.5x8.5" • 304 pp • `195 ENGLISH STUDIES & EDUCATION THE ENGLISH TEACHER’S HANDBOOK Third Revised Edition T. C. Baruah Contents: Introduction • Part I: Structures of English • The Phonological Structure of English • The Morphological Structure of English • The Syntactic Structure of English • The Semantic Structure of English • The Graphic Structure of English Part II: Techniques of Teaching English: Psychology and Implications of Learning English as a Foreign Language • Principles of Teaching English as a Foreign Language • Development of Speech Skills • Development of the Skill of Reading • Development of the Skill of Writing • Testing, Evaluation and Guidance • Audio-visual Aids in Teaching English • Organisational Activities • Recommended Reading • Index 2013 • ISBN 978 81 207 1212 6 • 5.5x8.5" • 344 pp • `200 TEACHING ENGLISH AS A SECOND LANGUAGE C. Paul Verghese Contents: The Importance of Learning English • English for Communication • Problems of the Second-Language Learner • Linguistics and the SecondLanguage Teacher • Teaching English Grammar • Methods and Principles • How to Teach English Pronunciation • Teaching the Four Skills • How to Teach Vocabulary • Classroom Procedures • Methods of Evaluation • The Use of Audio-visual Aids • Literature and Second-Language Learning • Retrospect and Prospect 2012 • ISBN 978 81 207 0942 3 • 5.5x8.5" • 128 pp • `90 GEOGRAPHY TEACHING O. P. Varma Contents: Part I: The Teaching of Geography • Making of Geography • Modern Concepts of Geography and Geographical Techniques • Scope of Geography • Function of Modern Geography • Aims and Objects of Geography Teaching • Correlation of Geography • The Structure of Teaching • Methods of Teaching Geography • Regional Studies Through Times; Concept of a Region • Aids to Teaching Geography • Aids to Teaching Geography—Maps • Aids to Teaching Geography: Audio Visual Aids • Syllabus in Elementary Schools • Syllabus in Secondary and Higher Secondary Schools • Geography Room and Museum and their Equipments • Evaluation in the Teaching of Geography Part II: Physiography • The Solar System • Latitude, Longitude and Time • Representation of the Earth—Projection • The Moon and The Eclipses • The Atmosphere and its Circulation • Climate and its Influence • Earth's Crust and Internal Agents of Change • External Agents of Change • The Ocean and its Currents • The Tides • Vegetation Belts of the World and Human Occupancy Part III: Practical Geography • Map Study—Scales and Direction • Elementary Surveying • Survey of India Maps and Other Maps • Maps and Other Geographical Illustration • Meteorological Instruments and Study of Weather Maps Part IV: Lesson Plan and Notes of Lessons • The Plan of a Geography Lesson • Lesson on Mexico • Lesson on Rainfall of India • Lesson on the Causes of Currents • Lesson on the Equatorial Region • Lesson on Rice Cultivation in Monsoon Asia • Lesson on Fisheries of the World • Lesson on People of Tundra Region • Appendices • Bibliography • Journals • Index 2013 • ISBN 978 81 207 2797 7 • 5.5x8.5" • 362 pp • `225 36 www.sterlingpublishers.com TEXTBOOKS THE TEACHING OF SOCIAL STUDIES S. K. Kochhar Contents: Social Studies—Nature and Scope • Aims and Objectives • Social Studies—A Core Subject • Social Studies Curriculum • Organisation of Subject-matter • Identifying Relationships with Other Core Subjects • Instructional Materials • Different Methods of Teaching Social Studies • Techniques, Devices and Maxims • Audio-visual Aids • Activity and Play-way Devices • Social Studies Laboratory, Library and Museum • Social Studies Teacher • Utilizing Current Events • Utilizing Community Resources • Teaching Controversial Issues • Teaching of National Integration • Developing International Understanding • Evaluation in Social Studies • Lesson Planning in Social Studies • Appendices 2013 • ISBN 978 81 207 0076 5 • 5.5x8.5" • 360 pp • `195 SCIENCE TEACHING IN SCHOOLS Revised Edition R. C. Das Contents: Science as a Subject in Secondary Schools • The Aims of Science Teaching • History of Science and its Teaching • Methods and Procedures of Science Teaching • Models and Innovations in Teaching • Scientific Method and Scientific Attitude • Curriculum and the Contents • Science Learning at Different Stages • Resources and Materials for Teaching Science • Aids for Teaching Science • Correlation in Science Teaching • Evaluation and Examination • Lesson Planning • Appendix • Bibliography • Index 2013 • ISBN 978 81 207 0040 6 • 5.5x8.5" • 280 pp • `165 EDUCATIONAL AND VOCATIONAL GUIDANCE IN SECONDARY SCHOOLS Revised and Enlarged Edition S. K. Kochhar 2013 • ISBN 978 81 207 0086 4 • 5.5x8.5" • 492 pp • `225 EDUCATION Contents: In Retrospect • Guidance—Nature, Need and Scope • Areas of Guidance • Educational Guidance—Purpose, Functions and Programme • Vocational Guidance—Purpose, Functions and Programme • Vocational Choice, Development, Adjustment and Maturity • Job Analysis and Job Satisfaction • The Guidance Services • The Cumulative Record Card • The Guidance Personnel • Occupational Information—Its Collection, Filing and Dissemination • Organisation of a Guidance Programme • The Guidance Programme at Different Levels • Counselling • Group Guidance Techniques • Psychodynamics of Adjustment • Towards New Horizons • Psychological Tests • Intelligence Testing • Aptitude Testing • Interest Testing • Attitude Testing • Personality Testing • Appendices • Bibliography • Index TEACHING OF HISTORY Revised and Enlarged Edition S. K. Kochhar Contents: History—Its Nature and Scope • Aims, Objectives and Values • Curriculum in History • Relation with Other Subjects • Instructional Materials • Teaching Aids • Methods of Teaching History • The History Classroom, Library and Museum • The History Teacher • Teaching Chronology • Utilising Current Events and Contemporary Affairs • Teaching Controversial Issues • History Teaching and National Integration • Developing International Understanding • Evaluation in History • Planning History Lessons • Appendices 2013 • ISBN 978 81 207 0025 3 • 5.5x8.5" • 406 pp • `225 THE TEACHING OF MATHEMATICS Fourth Revised and Enlarged Edition Kulbir Singh Sidhu Contents: The Educational Values of Mathematics • Aims and Objectives of Teaching Mathematics • The Relation of Mathematics with Other Subjects • Curriculum in Mathematics • Methods of Teaching • Techniques of Teaching • Aids to Teaching and Mathematics Laboratory • Mathematics Library and the Textbook • Arousing and Maintaining Interest in Mathematics—Principles of Meaningful Learning—Mathematics Club • Mathematics Teacher • Measurement and Evaluation • Gifted Students and Backward Students • Defects in the Present-day Teaching of Mathematics in Schools and Their Possible Remedies • History of Mathematics • Some Great Mathematicians • The Nature of Mathematics • Structure of Mathematics • Modern Mathematics • Euclidean and NonEuclidean Geometries • The Teaching of Arithmetic • The Teaching of Algebra • The Teaching of Geometry • The Teaching of Trigonometry • The Teaching of Solid Geometry • Lesson Plans • Bibliography 2013 • ISBN 978 81 207 1747 3 • 5.5x8.5" • 428 pp • `250 ENVIRONMENTAL SCIENCE EDUCATION Revised Edition A. Panneerselvam & Mohana Ramakrishnan Contents: Environment and Education • Man and the Biosphere in its Totality • The Universe • The Biosphere • Natural Resources • Culture and Environment • Hazards due to Human Activity • Pollution • Garbage and Garbage Disposal • Conservation of Natural Resources • Environmental Education• Appendix • Bibliography • Index 2013 • ISBN 978 81 207 1880 7 • 5.5x8.5" • 136 pp • `75 To place orders: [email protected] 37 TEXTBOOKS NEW APPROACHES TO MEASUREMENT AND EVALUATION Kulbir Singh Sidhu Contents: Measurement and Evaluation • Need for Measurement in Education and Psychology • Scales of Measurement • Types of Tests • Characteristics of a Good Test • Item Analysis • Construction of a Test • Standardisation of a Test • Study of Individual • The Structure of Human Abilities • Achievement Tests • Intelligence Tests • Aptitudes and Their Measurement • Assessment of Personality • Projective Techniques • Tests for Special Groups • Clinical Testing • Situational Tests • Measurement of Creativity • Attitude Scales • Opinion Surveys • Measurement of Interests • Assessment of Values • Test Evaluation • The Year Plan • The Unit Plan • The Unit Test • Marking and Reporting • Internal Assessment • Examination Reform • Ethical Principles of Psychologists • Bibliography 2012 • ISBN 978 81 207 2827 1 • 5.5x8.5" • 374 pp • `250 STATISTICS IN EDUCATION AND PSYCHOLOGY Eleventh Revised and Enlarged Edition Kulbir Singh Sidhu Contents: Introduction • The Frequency Distribution • Measures of Central Tendency • Measures of Variability • Graphic Representations • The Normal Probability Curve • Linear Correlation • The Reliability of Statistics • The Reliability of the Difference Between Means and Other Statistics • Null Hypothesis and Chi-square • Regression and Prediction • Non-Parametric Tests • Further Methods of Correlation • Analysis of Variance • Factor Analysis • The Scaling of Tests • Reliability and Validity of Scores • Tables • Bibliography 2012 • ISBN 978 81 207 3254 4 • 5.5x8.5" • 304 pp • `225 METHODS AND TECHNIQUES OF TEACHING S. K. Kochhar EDUCATION Contents: The Genesis of Modern Education • Significant Trends in Modern Education • The Teaching-Learning Process • Motivation and Learning • Learning Experiences • Curriculum • Teaching Devices • Fixing Devices • Audio-visual Aids • Teaching Lessons • Programmed Instruction • Micro Teaching • Simulation • Team Teaching • The Kindergarten Method • The Montessori Method • The Project Method • The Dalton Plan • The Gary System • The Heuristic Method • Activity and Playway Methods • Basic Education • Some Classroom Methods of Teaching 2013 • ISBN 978 81 207 0071 0 • 5.5x8.5" • 372 pp • `175 INTRODUCTION TO EDUCATIONAL TECHNOLOGY Revised and Enlarged Edition K. Sampath, A. Panneerselvam & S. Santhanam Contents: Education—Then, Now and Future Decades • Learning and Educational Technology • Communication and Interaction • Teaching Aids • Systems Approach • Reprographic Equipment • Chalkboard • Non-Projected Aids • Projected Aids • Direct Experiences • Aural Aids and TV • Programmed Instruction • Teaching Machines—Computers • Internet in Education • Instructional Resources Centre • Appendices • Bibliography • Index 2012 • ISBN 978 81 207 3139 4 • 5.5x8.5" • 360 pp • `150 SCHOOL ORGANISATION AND ADMINISTRATION Third Revised Edition Kulbir Singh Sidhu Contents: School Organisation and Administration • Challenges of School Organisation and Administration • Democracy and Administration • The School Plant • The Headmaster • The Teacher • School Time Table • School Discipline • Co-curricular Activities • Punishments and Rewards • School Records • Supervision and Inspection • Institutional Planning • Library and Reading Room • Physical Education • Health Education • Evaluation • School and Community • Controlling Authorities • Educational Ladder • School Complex 2013 • ISBN 978 81 207 1743 5 • 5.5x8.5" • 494 pp • `250 GUIDANCE AND COUNSELLING IN COLLEGES AND UNIVERSITIES S. K. Kochhar Contents: Evolution of Guidance and Counselling Movement in India • Guidance and Counselling: Nature, Need and Functions • Areas of Guidance and Counselling • The Guidance and Counselling Services • The Guidance and Counselling Personnel • Occupational Information—Its Collection, Filing and Dissemination • Vocational Choice, Vocational Development, Vocational Adjustment and Vocational Maturity • An Outline of Guidance and Counselling Programme in a College and University • The University Employment Information and Guidance Bureaux (UEIGB) and Student Advisory Bureaux (USAB) • Institutions of Higher Learning and the World of Work • Techniques of Guidance and Counselling • Psychodynamics of Adjustment • Psychological Tests—Their Characteristics and Use • Intelligence Testing • Aptitude Testing • Interest Testing • Attitude Testing • Personality Testing • The Forward Look • Appendix • Bibliography 2014 • ISBN 978 81 207 0085 7 • 5.5x8.5" • 476 pp • `225 38 www.sterlingpublishers.com TEXTBOOKS SECONDARY SCHOOL ADMINISTRATION AND MANAGEMENT Revised and Enlarged Edition S. K. Kochhar Contents: Unit I: Administration and Management: • Educational Administration • Educational Management • Educational Administration in Independent India • Nature, Objective, and scope of Educational Administration • Institutional Planning • The Educational Ladders • Inspection and Supervision • Communication in Educational Administration • Management of School and Approaches of Management • Central and State Agencies of Education • The Present Pattern of Education • Educational Administration and Management – New Challenge of the Twenty-first Century • Unit II: Major Components of School Management • School Management • Role of the Headmaster • Role of the Teacher • The pupils • Unit III School Plants • School Building and Furniture • The School Farm and the Workshop • The School office • The School library • The School Museum • The School Hostel • Unit IV: Internal Organisation • Curriculum Construction • Co-curricular Activities • The School Timetable. • Homework • Discipline in School • Student Government in School • Guidance Programme in School • Evaluation. • Accountability in School Education • Unit V: Social Aspects of School • School and Home • School and Society • School and Community • Unit VI: Health Education • The School Health Programme • The School Physical Education Programme • Yoga for Educational Institutions. 2014 • ISBN 978 81 207 4788 3 • 6.75x9.5" • 480 pp • `300 AIDS AND POPULATION EDUCATION Binod K. Sahu Contents: AIDS: Meaning and Concept, Symptoms and Socio-psychological Reactions • AIDS: Sources and Related Misconceptions • Prevention and Control of AIDS • Sex Education • AIDS Education • Demographic Scenario: Past and Present • Population Explosion: Causes, Consequences and Remedies • Family Planning Programme • Population Education • Curriculum in Population Education • Teaching Methods and Activities to Popularise Population Education • Bibliography • Index 2009 • ISBN 978 81 207 2658 1 • 5.5x8.5" • 328 pp • `150 EDUCATIONAL THOUGHT AND PRACTICE EDUCATION V. R. Taneja Contents: Part I: Education: Meaning, Functions and Aims • Meaning of Education • Function of Education • The Aims of Education • Part II: Impact of Philosophical Thought on Educations • Education and Philosophy • Idealism in Education • Naturalism in Education • Pragmatism in Education • Electricism in Education • Theory of Values in Education • Part III: Inspiration from Educational Philosophers • Jean Jacques Rousseau • Friedrich August Froebel • Dr. John Dewey • Rabindra Nath Tagore and Shantiniketan • Basic Education: A Critique • Part IV: Education for What? • Education for Citizenship • Education in and for Democracy • Education for National Emotional Integration • Education for International Understanding • Part V: Current Thought and Practice • Coordinating the Home, School and Community • Designing the Curriculum • Education and Social Change • Discipline—A Philosophical Approach • Education for Modernisation • Open Learning: Non-formal Education 2013 • ISBN 978 81 207 0102 1 • 5.5x8.5" • 360 pp • `225 METHODOLOGY OF RESEARCH IN EDUCATION Kulbir Singh Sidhu Contents: Research—An Introduction • Historical Development of Educational Research • Research Needs in Education • Research Problem • The Hypothesis • Survey of Related Studies • Classification of Research Methods • Historical Method • Normative Survey Method • Survey Testing • The Questionnaire • Documentary-frequency Studies • Interview • Observation • Appraisal Procedures • Experimental Method • Causal Comparative Studies, Correlation Method • The Case Study and Genetic Method • Some Tools and Techniques of Reseach • Sampling • Analysis and Interpretation of Data • The Research Report 2013 • ISBN 978 81 207 0101 4 • 5.5x8.5" • 318 pp • `200 ADVANCED EDUCATIONAL PSYCHOLOGY B. Kuppuswamy Contents: Part I: The Scope of Educational Psychology, B. Kuppuswamy • Educational Psychology in Ancient India, D.C. Das Gupta Part II: Nature and Factors of Growth, B. Kuppuswamy • Stages and Aspects on Growth, B. Kuppuswamy • Nature and Process of Learning, Udai Pareek • Motivation and Learning, Prayag Mehta • Development of Motor skills and Knowledge, B. Kuppuswamy • Development of Perception and Conception, Prem Pasricha • Development of Interests and Attitudes, Durganand Sinha Part III: Psychology of individual differences, M. Varma • Theories of Intelligence, S. Jalota • Measurement of Intelligence, S. Jalota • Educational Measurement and Evaluation, V. K. Kothurkar • The Backward Children, B. D. Bhatia • Educating the Gifted Child, Prem I. Sricha Part IV: Development and Assessment of Personality, Shib K. Mitra • Psychoanalysis and Education, B. D. Bhatia • Group Process in the Classroom, Udai Pareek Part V: Mental Hygiene in Education, B. D. Bhatia • Maladjusted Child, Udai Shankar • Psychology of Discipline, Udai Shankar • Educational and Vocational Guidance, S. M. Mohsin • Contributors • Index 2012 • ISBN 978 81 207 0565 4 • 5.5x8.5" • 520 pp • `225 To place orders: [email protected] 39 TEXTBOOKS REVISED AND ENLARGED EDITION 2015 Sixth Revised and Enlarged Edition 2015 EDUCATIONAL PSYCHOLOGY C. L. Kundu C L Kundu Contents: • Preface to the Sixth Revised and Enlarged Edition 2015 • Preface to the First Edition • 1. Educational Psychology–Nature Scope and Importance • 2. Child Development • 3. Heredity and Environment • 4. Physical Development • 5. Social Development • 6. Emotional Development • 7. Motivation of Behaviour and Needs • 8. Potentialities for Human Nature • 9. Interests: Nature and Nurture • 10. Attention • 11. Memory • 12. Learning • 13. Transfer of Learning • 14. Programmed Learning and Educational Technology • 15. Intelligence: Its Nature Growth and Measurement • 16. Intelligence Tests and Measurement of Intelligence • 17. Human Abilities • 18. Personality • 19. Personality Tests and Testing • 20. Needs, Nature and Education of Exceptional Children • 21. Leadership • 22. Adolescence • 23. Sex Education • 24. Mental Hygiene: Its Nature and Scope • 25. Adjustment Conflicts and Mental Disorders • 26. Backwardness and Remedial Instruction • 27. Guidance and Counselling • 28. Theories of Freud, Adler and Jung and Their Educational Implications • 29. Diagnostic and Remedial Techniques • 30. Therapies: Their Nature and Types • Selected Reading • Bibliography • Index 2015 • ISBN 978 81 207 9696 6 • 6.75x9.5" • 520 pp • `350 ABNORMAL PSYCHOLOGY S. K. Mangal Contents: Abnormal Psychology—Meaning and Scope • Concept of Normality and Abnormality • The Historical Background of Abnormal Psychology • Motivation and Adjustment • Frustration, Conflict and Stresses • Mental Mechanism • Symptoms and Syndromes • Etiology—The causes of Abnormal Behaviour • Classification of Mental Disorders • Psycho-physiological Disorders • Psychoneurotic Disorders • Psychotic Disorders • Mental Deficiency • Sociopathy • Criminal Behaviour—Delinquency and Crime • Alcoholism and Drug Addiction • Sexual Deviations and Disorders • Treatment of Abnormal Behaviour • Bibliography • Glossary • Index 2013 • ISBN 978 81 207 0732 0 • 5.5x8.5" • 280 pp • `175 PSYCHOLOGY AN INTRODUCTION TO PSYCHOLOGY S. K. Mangal Contents: Psychology: Meaning, Nature, Scope and Applications • Methods of Psychology • Physiological Basis of Behaviour • Motivational Aspects of Behaviour • Emotional Aspects of Behaviour • Attention • Perception and Illusion • Learning • Memory • Thinking, Concepts, Reasoning and Problem-solving • Environmental Determinants of Behaviour and Processes of Socialisation • Psychological Experiments (Practicals) • Bibliography 2013 • ISBN 978 81 207 1840 1 • 5.5x8.5" • 232 pp • `125 GENERAL PSYCHOLOGY S. K. Mangal Contents: Psychology—Meaning, Nature and Scope • Development of Psychology—A Historical Perspective • Methods of Psychology • Physiological Basis of Behaviour • Heredity and Environment • Instincts and Emotions • Senses and Sensitivity • Perception and Illusion • Thinking, Reasoning and Problem Solving • Motivation of Behaviour • Attention • Learning • Memory–Remembering and Forgetting • Intelligence • Aptitudes • Personality • Glossary • Index 2013 • ISBN 978 81 207 0798 6 • 5.5x8.5" • 316 pp • `275 REVISED AND ENLARGED EDITION 2015 EXCEPTIONAL CHILDREN Their Psychology and Education Chintamani Kar Contents: Exceptional Children • Gifted Children • Education of the Mentally Handicapped • The Slow Learner • Education of Physically Handicapped Children • Education of Socially Disadvantaged Children • Juvenile and Youthful Offenders • Special Education and Integrated Education • Index 2015 • ISBN 978 81 207 9533 4 • 6.75x9.5" • 288 pp • `200 GUIDANCE AND COUNSELLING A Manual B. G. Barki & B. Mukhopadhyay Contents: An Overview • Problem Identification • Approaches • Educational Guidance • Strategies for Educational Guidance • Vocational Guidance • Strategies for Vocational Guidance • Social Guidance • Personal Guidance • Sample Cases • Guidelines for Setting up a Guidance and Counselling Centre • Appendices • Selected References 2012 • ISBN 978 81 207 0944 7 • 5.5x8.5" • 136 pp • `90 40 www.sterlingpublishers.com Winner of CAPEXIL Export Award 2010-11 2010-11 2009-10 2008-9 2007-8 NEW DELHI WORLD BOOK FAIR JANUARY 09 - 17, 2016 NUREMBERG TOY FAIR 27th JANUARY to 1st FEBRUARY 2016 BOLOGNA CHILDREN’S BOOK FAIR APRIL 04 - 07, 2016 FRANKFURT BOOK FAIR OCTOBER 19 - 23, 2016 Sterling Publishers Private Limited A-59, Okhla Industrial Area Phase-II, New Delhi 110020, India Tel: (+91-11) 26386165 Fax: (+91-11) 26383788 E-mail: [email protected] Website: www.sterlingpublishers.com 2006-7 2004-5
