event summary report - Our House Grief Support Center

EVENT SUMMARY REPORT
Every year, we grow in size and spirit...
2010 : 300 participants : over $50K raised
2011 : 500 participants : over $75K raised
2012 : 700 participants : over $175K raised
2013 : 1,000 participants : over $200K raised
2014: 1,200 participants : $300K raised
2015: 1,500 participants : $400K raised
Participation
Individuals Registered: 1233
Teams Created: 56
Event Volunteers: 110
Fundraising
Goal: $387,000
Actual: $400,000
Sponsorship opportunities were available at various levels including the opportunity to be an
Event Sponsor. Fundraisers utilized Crowdrise.
“I hadn't heard of your
organization
before,
and was almost in tears
a few times that day.
Seeing everybody there,
what they're going
through, how they're
coping - - well, let’s just
say it really puts things
in
perspective.”
- First time Participant
In-Memory Walk Sponsor
Lippman Family
in memory of Natalie Scharlin Friedman
Event Sponsors
Calamity
The Mizrahi Family
The Romick Family
New York Life
Starbucks
Wasser Cooperman & Carter
WLANC
Yelp
AV Sponsor
DuBois Entertainment
In-Memory Wall Sponsor
IMAX
Start + Finish Line Sponsor
Skechers Foundation
Music Sponsors
DJ Sherpa
Pablo Bendersky
School of Rock
Water Sponsor
Essentia
Kids’ Zone Sponsor
Blick Art Materials
Parking Sponsor
Ace Parking
“Thank you for letting us be a part of the Run For
Hope! It was a wonderful turnout, and we were all
happy we were able to contribute art supplies so
the kids could have some fun doing crafts!”
-Jirina, Manager of West LA Blick Art Materials
Expo Sponsors
Food
Starbucks
Pressed Juicery
Homemade Harvey
Hubert’s Lemonade
Noah’s Bagels
Western Bagels
Whole Foods Market
KIND
Trader Joes
Gatorade
Community
Associate Board Raffle
Bead Relief
GPHomestay
IHeartMomo Photobooth
NDY®
New York Life Child ID
WLANC
Yelp
Health + Wellness
Adam Yoser Massage
Elliptifit
Fit2Run
Suntegrity
In8Love Back Alignment
Race Bag Sponsors
Blick Art Materials
Fit2Run
K Bell Socks
Neutrogenia
New York Life
The Singleton Company
West Coast Hosiery Group, INC
Yogurtland Culver City
Yelp
Marketing and Outreach
Press Coverage Highlights
Presentations
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New York Life LAGO conference
New York Life training
West LA PLUM
Neighborhood Alliance Council Breakfast
Postcard drop-off
- Athletic Stores
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Triathlon Lab
The Village Runner MB & RB
Hazard Cyclesport
Runners Lane
REI SM & MB
Helens SM & MB
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Zone 3 Multisport
New Balance
Top to Top
Runnergy
Road Runner Sports
Runners High Inc
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A Runners Circle
Adventure 16
Nike Town
FrontRunners Brentwood &
WeHo
 The Starting Line
- Throughout town including, Starbucks, Whole Foods, Bristol Farms, SoulCycle, Lululemon
- Concentrated areas such as Montana Ave, Santa Monica Promenade, Helms Bakery, Westwood, San Vicente
Runs fliered
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Firecracker 5K
LA Marathon
Heart of the City 5k Run/Walk
Great Race of Agoura
Santa Anita Derby Days 5k
Hollywood Half Marathon
Sunset Strip Half Marathon
Mailings
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90025 Zip code mailer- 4,000 pieces
OUR HOUSE 1st Quarter Print Newsletter- 9,421 pieces to be mailed
Generic Events email blast to 32,000 unique emails
Yelp email blast to 1,000,000 unique emails
Other Magazines & Online Outlets
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Race Place Magazine full page listing (available in stores throughout Los Angeles to San Diego)
Angeleno Magazine online date listing
Listed on 17 Athletic Sites/Community Blogs
Front Runners collaboration