advertisement price list

ADVERTISEMENT PRICE LIST
Price list applicable from 17th September 2015
The price list is aimed at entrepreneurs – it does not constitute information for persons wishing to purchase the
offered services in a purpose not directly related to their economic or professional activity. Such persons
should contact Agora SA in order to obtain information regarding prices inclusive of VAT tax.
To all matters not settled herein, the ‘General principles for advertisement publication on Gazeta.pl Web
portal’ and ‘Technical specification for advertising products on Gazeta.pl Web portal’ will apply.
The technical capability for publishing advertising formats may be limited on certain websites. For detailed
information, please contact the Advertising Office of Gazeta.pl. Contact details can be found at
www.gazeta.pl/reklama.
If the creative is to be prepared in the flash formats, please also provide us with a secondary creative for
publication on tablets.
reklama.gazeta.pl
Price list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax.
BASIC ADVERTISEMENT FORMATS
Dedicated campaigns
Format/Product
(publication on any chosen sites)
Themed packages
(closed list of sites on which
the campaign is published)*
ROS
Premium
Medium
Premium
packages
Medium
Packages
110 PLN
90 PLN
55 PLN
40 PLN
30 PLN
135 PLN
120 PLN
68 PLN
55 PLN
40 PLN
Double billboard 750x200
155 PLN
130 PLN
75 PLN
62 PLN
40 PLN
Triboard 750x300
175 PLN
155 PLN
90 PLN
75 PLN
50 PLN
Wideboard 940x300
220 PLN
185 PLN
110 PLN
90 PLN
60 PLN
265 PLN
220 PLN
130 PLN
110 PLN
80 PLN
11 000 PLN
9 000 PLN
Rectangle 300x250
Halfpage 300x600
Toplayer
l
l
Gigabanner 300x800
Banderola
l
InPerson
l
Floor ad
Sponsored article 7 days of publication
ROS
-
Details and price list at www.adplayer.pl
Video
*Themed packages: Woman; Man; Active; Business/Info; Youth & Entertainment. Detailed distribution of sites within respective packages is available HERE
SITE AND PACKAGE CATEGORIES
Product
Dedicated campaigns – sites
Themed
packages
Gazeta.pl homepage
Premium
Business and Finance
Komunikaty.pl, Pieniadze.Gazeta.pl, Wyborcza.biz
Business/Info Package
DETAILS >>
News
Tokfm.pl, Wiadomosci.Gazeta.pl, Wyborcza.pl
Motoring
Autotrader.pl, Moto.pl, Swiatmotocykli.pl, Tabor24.pl
Lifestyle
Avanti24.pl, eDziecko.pl, Foch.pl, Groszki.pl, Kobieta.Gazeta.pl, Lula.pl,
Logo24.pl, Magazyn-kuchnia.pl, PalceLizac.Gazeta.pl, Ugotuj.to,
Wysokieobcasy.pl, Zdrowie.Gazeta.pl, Namonciaku.pl
New Technologies
Sciagnij.pl, Technologie.Gazeta.pl
Construction
and Real Estate
Bryla.pl, Czterykaty.pl, Domiporta.pl, Domosfera.pl, Domiwnetrze.pl,
e-Ogrody.pl, Ladnydom.pl
Work
GazetaPraca.pl
Woman Package
DETAILS >>
Man Package
DETAILS >>
Active Package
Medium
DETAILS >>
Tourism
Education
Podroze.Gazeta.pl, Pogoda.Gazeta.pl
Edulandia.pl
Youth &
Entertainment
Package
DETAILS >>
Sports
Ciacha.net, Futbolowo.pl, PolskaBiega.pl, PolskaNaRowery.pl,
Sport.pl, Zczuba.pl, Off.Sport.pl, Fitness.Sport.pl
Communities
Blox.pl, Cafe.pl, CafeAnimal.pl, Forum.Gazeta.pl,
FotoForum.Gazeta.pl, Poczta.Gazeta.pl
Culture and
Entertainment
Deser.pl, Film.Gazeta.pl, G.pl, Glol.pl, Naprzerwie.pl, Plotek.pl,
Polygamia.pl, TV.Gazeta.pl
2
Price list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax.
THE ALL SCREENS OFFER – DAILIES
Permanent 24-hour presence. Orders for dailies are accepted minimum 7 days before publication.
DAILY PRESENCE ALL SCREENS GAZETA.PL (DESKTOP, TABLET, SMARTPHONE)
Product
100% PV publication.
Working days
Saturday or Sunday
Upper format
750x200
PLN 140 000
PLN 110 000
Upper format
1170x300
PLN 170 000
PLN 128 000
Mainboard
750x200
PLN 125 000
PLN 95 000
Mainboard
1170x300
PLN 155 000
PLN 115 000
Bizboard
750x200
PLN 120 000
PLN 78 000
Bizboard
1170x300
PLN 130 000
PLN 98 000
PLN 70 000
PLN 52 000
PLN 86 000
PLN 65 000
Stylboard
750x200
Stylboard*
1170x300
Funboard
750x200
PLN 55 000
PLN 40 000
Funboard
1170x300
PLN 70 000
PLN 45 000
Motoboard
750x200
PLN 40 000
PLN 30 000
Motoboard
1170x300
PLN 60 000
PLN 40 000
On tablets the materials are published in the JPG or PNG format. Daily rates for DHTML and toplayer formats: executed fully on
Gazeta.pl HP (desktop), on others the basic format published in JPG or PNG format. Expansions, i.e. Expand, Stream, DHTML,
Wallpaper, Toplayer are only published with the upper format.
Daily executed on tablet takes precedence over other regular publications. Publication on tablets on heavy pages.
In case of delivery of a set of materials within less than 5 working days before the publication date – expedited publication
surcharge in the amount of PLN 2000 net is applicable.
It is possible to enlarge the Styleboard to 600px - 50% surcharge (static form).
*There is a possibility to boost Styleboard up to 600px. Additional fee +50%. We recommend static forms.
3
rice list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax.
DUAL-SCREEN GAZETA.PL OFFER – DAILIES
Permanent 24-hour presence. Orders for dailies are accepted minimum 7 days before publication.
DUAL-SCREEN GAZETA.PL OFFER (DESKTOP, TABLET)
Product
Bizbox
370x300
Stylbox
370x300
100% PV publication. Publication spot: HP Gazeta.pl
Working days
Saturday or Sunday
PLN 60 000
PLN 42 000
PLN 45 000
PLN 30 000
Static forms or creative with content marketing promotion. Graphic boxes may not resemble editorial content in
their appearance unless they are a promotion of the publisher’s Content marketing offer.
Info link
PLN 22 000
PLN 15 000
Sport Link
PLN 20 000
PLN 13 000
Biz link
PLN 15 000
PLN 10 000
Lokal Link
PLN 15 000
PLN 10 000
Styl Link
PLN 15 000
PLN 10 000
The link directs to a site or an article at Gazeta.pl. Content of up to 40 signs. Advertisement subject to editorial approval.
ContentFunbox
270x250
PLN 30 000
PLN 22 000
ContentKultbox
270x250
PLN 28 000
PLN 20 000
PLN 20 000
PLN 15 000
PLN 20 000
PLN 15 000
ContentMotobox
270x250
ContentStyl/Dom/Fit/button
370x70
The box is elaborated by the publisher.
WEEKLY PRESENCE ON GAZETA.PL HOMEPAGE (DESKTOP, TABLET) 100% PV publication. Publication spot: HP Gazeta.pl
Main button
PLN 180 000
370x70
Biz button
PLN 160 000
Lokal button
PLN 150 000
SURCHARGES FOR ADVERTISEMENTS ON THE GAZETA.PL HOMEPAGE
Expand
50%
Toplayer
Stream
20%
Rich media
DHTML
40%
Rich media Tablets
Wallpaper
30%
40%
surcharges by weight
10%
4
Price list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax.
GAZETA.PL RICH MEDIA PRICE LIST
Publication
Size
Surcharges
to all categories
CPM
Surcharges
to daily rates
at Gazeta.pl
In standard forms
do 100 kB
PLN 3
PLN 17 000
do 300 kB
PLN 10
PLN 25 000
In expanded forms
do 2.2 MB
PLN 15
PLN 31 000
do 10 MB
PLN 40
PLN 61 000
do 300 kB
PLN 15
PLN 30 000
do 2.2 MB
PLN 25
PLN 40 000
do 10 MB
PLN 40
PLN 61 000
do 300 kB
PLN 17
PLN 33 000
do 2.2 MB
PLN 25
PLN 43 000
do 10 MB
PLN 40
PLN 61 000
BUSINESS INFO
DAILY PRESENCE
100% PV publication on
Wiadomosci.gazeta.pl, Tokfm.pl
Format
Price
Billboard 750x100
Double billboard 750x200
PLN 120 000
Triboard 750x300
PLN 135 000
Wideboard 940x300
PLN 145 000
Rectangle 300x250
PLN 100 000
Halfpage 300x600
PLN 100 000
Double billboard 750x200
+ Wallpaper
PLN 155 000
BUSINESS DAILY PRESENCE
In non-standard forms
eDziecko (eChild) Mailing
Price
PLN 130 000
Triboard 750x300
PLN 145 000
Wideboard 940x300
PLN 155 000
Rectangle 300x250
PLN 110 000
PLN 90
Halfpage 300x600
PLN 110 000
PLN 400
Double billboard 750x200
+ Wallpaper
PLN 165 000
CPM Price
(per 1000 views)
Mailing
Format
Billboard 750x100
Double billboard 750x200
MAILING Minimum net order value: 500 PLN
Product
100% PV publication on Wyborcza.pl,
Wyborcza.biz, Pieniadze.gazeta.pl
TARGETING
DEMOGRAPHIC TARGETING
CAMPAIGN BEHAVIOURAL TARGETING
Formats, CPM price
Profiles
Price list groups
Gender
Man/Woman
Age
Scope in years, above, below, specific age
Domicile
Towns exceeding a specific number of
inhabitants, cities (only those over 20,000
inhabitants are listed), province, country
Education
University, college, vocational, grammar
school, primary, incomplete primary
Profession
Company manager/executive/director/
independent specialist/ liberal profession,
company shareholder/owner,
director/manager, office worker/clerk,
pensioner, student, labourer/farmer, others,
homemaker
Interests
News/politics, home/real estate, film,
photography, economy/business, computer
games, IT/Internet, cuisine/cooking,
medicine/health, fashion, motoring, music,
science/education, law/taxes, sports, tourism,
beauty/cosmetics, online shopping
Surcharge
30%
Behavioural
Profiles
Billboard
Skyscraper
Double billboard
Rectangle
Halfpage
Personal Finance
70 PLN
90 PLN
SOHO
Entrepreneurs
70 PLN
90 PLN
Investors
70 PLN
90 PLN
Man
50 PLN
70 PLN
Woman
50 PLN
70 PLN
Parenting
60 PLN
80 PLN
Home and Interior
60 PLN
80 PLN
Technology
50 PLN
70 PLN
Individual
valuation
Individual
valuation
Individual profile**
Triboard
Wideboard
Gigabanner
Brandmark*
Toplayer*
5
Price list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax.
LOCAL SITES
ADVERTISING FORMATS
SITE CATEGORIES
Medium
local sites
Product
Premium
local
sites
35 PLN
40 PLN
50 PLN
60 PLN
Triboard 750x300
60 PLN
70 PLN
Brandmark
80 PLN
90 PLN
Toplayer l Insert On-Line l Banderola l InPerson l Floor Ad
88 PLN
105 PLN
Billboard 750x100
l
Skyscraper 160x600
Double billboard 750x200
Halfpage 300x600
l
Wideboard 940x300
l
l
Rectangle 300x250
Sponsored article Publication on tablets on heavy pages
Medium
local sites
Białystok, Bydgoszcz, Bielsko-Biała,
Częstochowa, Elbląg, Gorzów Wlkp.,
Kielce, Lublin, Olsztyn, Opole, Płock,
Radom, Rzeszów, Toruń, Szczecin,
Zielona Góra;
Premium
local sites
Katowice, Kraków, Łódź, Poznań,
Tricity, Warszawa, Wrocław
3 200 PLN
ADDITIONAL FEATURES SURCHARGES
Options
Surcharge
Audio broadcast in any advertising format
10%
Product
Premium
Medium
Expand
50%
Limiting banner views to a unique user (capping)
Push
Industry 1-day (only one customer from a given
industry may advertise on a given day)
Exclusivity
Thematic 1-day (only one customer may refer to
specific content on a given day)
100%
Scroll
70%
Stream
20%
30%
IP Geotargeting (country, province, city)
Exceeding standard material size (max. 120 kB)
10 PLN
(CPM for each 10 kB)
TEXT LINK ON GAZETA.PL HOMEPAGE (DESKTOP AND TABLET)
1
Link targeted at a selected city
City
1 day
1 week
Warszawa
1 500 PLN
7 500 PLN
Tricity, Katowice (+Gliwice, Sosnowiec), Kraków, Łódź, Poznań, Wrocław
1 000 PLN
5 000 PLN
Białystok, Bielsko-Biała, Bydgoszcz, Częstochowa, Gorzów Wielkopolski, Kielce, Lublin, Olsztyn,
Opole, Płock, Radom, Rzeszów, Szczecin, Toruń, Zielona Góra
1 500 PLN
2 500 PLN
1. Publication on tablets on heavy pages
6
Price list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax
THEMED PACKAGES
A PACKAGE COMPRISES THE SITES LISTED BELOW AND THEMED FORUMS RELATED THERETO*:
BUSINESS/INFO
WOMAN
MAN
ACTIVE
YOUTH &
ENTERTAINMENT
PACKAGE
PACKAGE
PACKAGE
PACKAGE
PACKAGE
Sites
Sites
Sites
Sites
Sites
Wyborcza.pl
Edziecko.pl
Sport.pl
Sport.pl
Kultura.Gazeta.pl
Tokfm.pl
Avanti24.pl
Logo24.pl
PolskaBiega.Sport.pl
Glol.pl
Wyborcza.biz
Pieniądze.Gazeta.pl
Wiadomosci.Gazeta.pl
MSN.com/finannse
Wiadomości Lokalne
MSN.com/wiadomosci
MetroWarszawa
Groszki.pl
Wysokieobcasy.pl
Lula.pl
DomiWnetrze.pl
Ugotuj.to
Palcelizac.Gazeta.pl
Kobieta.Gazeta.pl
E-ogrody.pl
Zdrowie.Gazeta.pl
Foch.pl
MSN.com/styl życia
Plotek.pl
LadnyDom.pl
Bryla.pl
Moto.pl
Zczuba.pl
Sciagnij.pl
Futbolowo.pl
Polygamia.pl
Technologie.Gazeta.pl
Off.Sport.pl
MSN.com/sport
MSN.com/motoryzacja
Fitness.Sport.pl
MSN.com/kuchnia
Return to site and packages category click
Zczuba.pl
PolskaNaRowery.Sport.pl
Futbolowo.pl
NaNarty.Sport.pl
Fitness.Sport.pl
Off.Sport.pl
Junior.Sport.pl
Podroze.Gazeta.pl
Pogoda.Gazeta.pl
PolskaGrawGolfa.Sport.pl
Wfzklasa.Sport.pl
MSN.com/sport
Film.Gazeta.pl
Tv.Gazeta.pl
Kinoplex.Gazeta.pl
Tuba.pl
Polygamia.pl
Plotek.pl
Deser.pl
Photoblog.pl
Kwejk.pl
Naprzerwie.pl
Blox.pl
MSN.com/rozrywka
Metrocafe
HERE >
*Detailed forum list is available at the Advertising Office of Gazeta.pl
7
Price list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax
MOBILE
MOBILE ADVERTISING SERVICES PRICE LIST
Advertising formats on
light pages
CPM
Other advertising
products:
PLN 1500/week
Lower banner
30 PLN
Sponsored article
Lower large banner
40 PLN
Sponsored picture gallery
Upper banner
50 PLN
Landing page + hosting
Upper large banner
60 PLN
Hosting
Mobile rectangle
80 PLN
Upper mobile rectangle
100 PLN
Interstitial / Page Break
140 PLN
Publication
period
PLN 2000/week
PLN 3000/3 months
PLN 500/3 months
LIGHT PAGES PACKAGE DIVISION
Packages
Sites
Youth & Entertainment
Photoblog.pl, Naprzerwie.pl, Polygamia.pl, Tuba.pl, Edulandia.pl, Deser.pl, Metrocafe.pl,
MetroWarszawa.Gazeta.pl, Kultura.Gazeta.pl, Film.Gazeta.pl, Tv.Gazeta.pl, Plotek.pl
Business & Info
Wyborcza.pl, Wyborcza.biz, Tokfm.pl, Wiadomości.Gazeta.pl, Serwisy lokalne Gazeta.pl, Pieniadze.Gazeta.pl
Woman
Plotek.pl, Zdrowie.Gazeta.pl, Kobieta.Gazeta.pl, Groszki.pl. eDziecko.pl, Lula.pl, Foch.pl, Ugotuj.to, Avanti24.pl,
Podroze.Gazeta.pl, Domosfera.pl, CzteryKaty.pl, e-ogrody.pl, magazyn-kuchnia.pl
Man
Moto.pl, Polygamia.pl, Autotrader.pl, Technologie.Gazeta.pl, Logo24.pl, LadnyDom.pl
Active
Sport.pl, Fitness.Sport.pl, NaNarty.Sport.pl, Off.Sport.pl, PolskaBiega.Sport.pl, PolskaGraWGolfa.Sport.pl,
PolskaNaRowery.Sport.pl
Rich Media
Functionalities
Surcharge
Geotargeting/operating system/user’s device
+30%/criterion
Surcharge
Surcharge
Surcharge
1
2
3
Expand or Swipe or Scroll
50%
-
-
Video
+20 %
Expand + Swipe or Scroll + Expand
50%
25%
-
Capping
+10 %
Scroll + Expand + Swipe
50%
25%
15%
The following can be published within the framework of the Swipe surcharge: video, picture gallery, sponsored article and link to social media.
DAILY PRESENCE ON LIGHT PAGES AND GAZETA.PL LIVE AND SPORT.PL LIVE APPS.
Publication on the home pages of all mobile sites of Gazeta.pl Group (except local site) and Gazeta.pl LIVE and Sport.pl LIVE apps.
Advertising formats:
1 day
1 week
Branded Topic1
15 000 PLN
-
Large Banner
50 000 PLN
250 000 PLN
Mobile Rectangle
70 000 PLN
350 000 PLN
Impact Daily - Upper Mobile Rectangle
40 000 PLN
200 000 PLN
1. Branded topic publication on HP m.Gazeta.pl, Gazeta.pl Live or Sport.pl Live (3 mobile systems) 2. Publication on selected websites’ HPs.
DAILY RICH MEDIA PRESENCE ON LIGHT PAGES
Advertising formats:
1 day
Large Banner + Expand or Scroll
75 000 PLN
Large Banner + Expand + Swipe or Scroll + Expand
90 000 PLN
Large Banner + Scroll + Expand + Swipe
105 000 PLN
Mobile Rectangle + Swipe or Expand
105 000 PLN
Mobile Rectangle + Expand + Swipe
130 000 PLN
8
Price list applicable from 17th Septamber 2015
Price list for entrepreneurs. The prices listed are net prices for
1000 views (CPM) without VAT tax
DAILY FEES FOR TABLETS
ROS DAILY (WITHOUT HP GAZETA.PL). FLAT FEE PUBLICATION.
Tablet daily fee
RC price
Double billboard
40 000 zł
Wideboard
50 000 zł
DAILY – DISPLAY PUBLICATION
Tablet daily fee: Halfpage/ Gigabanner
PV
RC price
ROS Gazeta.pl
850 000
PLN 40 000
Woman
200 000
PLN 23 000
Business
150 000
PLN 20 000
Men’s
100 000
PLN 12 000
Sports
50 000
PLN 6 000
PV
RC price
ROS Gazeta.pl
5 950 000
PLN 280 000
Woman
1 400 000
PLN 160 000
Business
Additional fee +50% per RM
WEEKLY – DISPLAY PUBLICATION
Tablet weekly fee: Halfpage/ Gigabanner
1 050 000
PLN 140 000
Men’s
700 000
PLN 85 000
Sports
350 000
PLN 42 000
Additional fee +50% per RM
PACKAGES
ROS GAZETA.PL LIFESTYLE
BUSINESS
MEN’S
SPORTS
PACKAGE
PACKAGE
PACKAGE
PACKAGE
Websites
All websites except
HP Gazeta.pl and
local websites
PACKAGE
Websites
Websites
Websites
Websites
Kobieta.Gazeta.pl
Wyborcza.pl
Moto.pl
Sport.pl
Lula.pl
Wyborcza.biz
Technologie.Gazeta.pl
Zczuba.pl
Groszki.pl
Tokfm.pl
Polygamia.pl
Polskabiega.pl
eDziecko.pl
Wiadomosci.Gazeta.pl
Logo24.pl
Polskanarowery.pl
Plotek.pl
Pieniadze.Gazeta.pl
LadnyDom.pl
Fitness.sport.pl
WysokieObcasy.pl
Off.sport.pl
Ugotuj.to
Junior.sport.pl
Kultura.Gazeta.pl
Wfzklasa.sport.pl
Zdrowie.Gazeta.pl
Nanarty.sport.pl
Podroze.Gazeta.pl
Foch.pl
Domosfera.pl
Czterykaty.pl
Avanti24.pl
e-ogrody.pl
magazyn-kuchnia.pl
9