Columbia Style Week 2013

Columbia
Style
Week
2013
PRESS / MEDIA KIT
www.ColumbiaStyleWeek.com
Columbia Style Week is Columbia’s
first official 5 day / night fashion
week. Recognized by Mayor
Benjamin as the first of it’s kind,
CSW 2012 made history in the
capital city.
About CSW
Columbia Style Week
June 11-15, 2013
Columbia, South Carolina
CSW launched in June of 2012 and
was slated to be 5 days and 5 nights
of fashion, arts, chic mixers, live
entertainment, exclusive shopping,
and fashion education. Recognized
by the Mayor of Columbia and the
City Council, CSW 2012 took
Columbia by storm and established
Columbia as a legitimate emerging
presence in the fashion industry for
the Carolinas.
The Road to the Runway Tour began
in August 2011 in an effort to
encourage Columbia to participate in
CSW 2012. Visiting high schools,
colleges, student groups, women’s
groups, non-profits, salons, and
cosmetology schools and retail
establishments, our reps have been
spreading the word about preevents, sponsorship, vendor and
volunteer opportunities and more.
Columbia Style Week has partnered
with the American Heart Association,
Clothed in Hope and other local
charities for official CSW pre-events
including: “Follow Your Heart
Charity Auction and Gala”, “Posh
and Panache”, “Clutches and
Cocktails”, and more. Some events
are planned by the CSW staff, while
others are planned and hosted by
businesses in the community that
have applied to add their events to
the official CSW Pre-Event Calendar.
CSW 2012 Sponsorship:
1 SOLD: The London: $10,000
1 SOLD: The ew York: $5,000
2 SOLD: The Paris: $3,000
The Milan: $1,500
6 SOLD: The Los Angeles: $750
Columbia Style Week Mission
To organize the first 5 day, 5 night fashion event for the
city of Columbia.
Foster an environment for the style industry in Columbia
to unite, thrive, and compete with other markets.
Highlight emerging designers, models and other industry
professionals in Columbia South Carolina and beyond.
Increase economic development for Columbia’s fashion,
retail and style community, in turn creating more
opportunities for the fashion arts professionals locally.
Create an annual event that brings the “Who’s Who” in
fashion to Columbia South Carolina.
Bring national awareness and media opportunities to the
local fashion community.
Create jobs and recognition to encourage locals to stay in
Columbia SC as opposed to relocating to other fashion
markets where established fashion weeks create opportunity
and growth for fashion professionals in their areas.
CSW 2012 Sponsors
Hotel Sponsor:
Title Sponsor:
Audi of Columbia
The Marriott Hotel
Media Sponsors:
Official Print Media:
Columbia Metropolitan Magazine
6301 Two Notch Road, Columbia SC
803-786-6601
www.AudiofColumbia.com
Hair Sponsor:
Official Digital Media: Wink Magazine
Radio Sponsor:
Charity Partner:
Retail Sponsors:
2nd Annual Columbia Style Week
Midlands Chapter
June 11-15th, 2013
www.ColumbiaStyleWeek.com
Special Thanks to CSW 2012 Title Sponsor
Audi Columbia
Without Audi Columbia, CSW 2012 would not have been possible!
6301 Two Notch Road, Columbia SC
803-786-6601
www.AudiofColumbia.com
The Visionary, Alicia Zeigler
A native of New York, at 3 years of age, Alicia Zeigler was signed and working through
Sunshine Talent Agency in Manhattan. Auditioning and modeling for clients which included
Bradlees, Zares, Mrs. Butterworth, Teddy Ruxpin, Sesame Street and more.
Alicia learned ballet and African dance studying under Broadway performer, Wilhelmena
Taylor at Mind Builders Creative Arts Center in the Bronx.
At 24 years old, Alicia started Fortress Fashion Shows and organized her first fashion show for
Sister Care of Columbia. During the process, she realized once again her love for art and
fashion. While producing the shows and meeting aspiring models in Columbia, she realized that
there was a need for talent management. She was inspired to become the founder and operator
of FFS Model and Talent Agency in Columbia SC.
FFS Model and Talent Agency works to assist models in training, booking legitimate and safe
jobs, building their portfolios, grooming, acting, and auditioning skills. FFS Currently boasts
over 60 WORKING actors and models. Hiring talent and securing auditions for national movies
and television shows (Army Wives, Good Deeds, Graceland, Eastbound and Down, WWE,
Witness Protection, Ecoloblue, Homeland, Little Red Wagon, Budweiser, Magnum Icecream,
For Colored Girls, Sleeping Around, Charleston Fashion Week, Charlotte NC Fashion Week,
Charlotte Seen Fashion Week, Columbia Style Week, Swim Week and many others) as well as
local boutiques and businesses, Alicia has provided local models with an opportunity to actually
book paying jobs in the field they love.
Alicia also uses her influence and position to give back to the community, giving to and raising
funds and awareness for various non-profit organizations within the community through her
fashion shows and events (including: The American Heart Association - Midlands, Sistercare,
Harvest Hope, The Food Boutique, and others)
In January of 2011, Alicia Zeigler took over Wink Magazine, a local digital women’s fashion
magazine. A finalist in the Digital Magazine Awards in 2010, Wink was the first to provide
beauty and fashion tips, news, and event coverage for a demographic of women in Columbia
that had not previously has a publication exclusively for them and their age bracket. Taking the
magazine from digital to print, and from quarterly to monthly, Alicia has more than tripled the
readership in less than a year. As an official media sponsor for: Women in Philanthropy's
Power of the Purse Event, Charleston Eco-Fashion Event, Charlotte NC Fashion Week and
Columbia Style Week, Alicia is hoping to take Wink from a local media outlet to a national one
in the next 3 years.
In all of her networking, Alicia founded the Columbia Fashion Alliance (which is a network of
varied fashion professionals working together to increase the fashion presence in the city of
Columbia) and quickly scheduled the 2 major annual events: The CFA Career Fair (which is an
annual career fair for beauty and fashion professionals to find work in their field), and
Columbia Style Week, (Columbia’s first official fashion week). Columbia Style Week,
launched in June of 2012, and brought the city it's first ever 5 day/night fashion week. The
week consisted of fashion, arts, entertainment, and education. Recognized by the Mayor of
Columbia and the City Council, and sponsored by Audi Columbia, Columbia Metropolitan
Magazine, Wink Magazine, WNOK Radio, and others, CSW 2012 took Columbia by storm and
finally established Columbia as an emerging presence in the fashion industry for the Southeast.
Named one of Columbia's "25 Most Stylish People" in 2011, one of Columbia's "10 Most
Fascinating People" in 2012 and the SE 2013 Magazine's "Top Woman of Influence" Award
winner, Alicia Zeigler is one to watch in 2013.
To learn more about Mrs. Zeigler visit www.ALICIAZEIGLER.info
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com
CSW 2012 Fun Facts
• Over 2400 people attended CSW Pre-events
• Over 500 people attended CSW daytime “Shop Hop”
Locations
• Over 2000 people attended CSW runway shows
• Over 800 people attended CSW after parties
• Over 100 models walked the runway
• 36 Designers and Retailers showcased their
collections on the runway at CSW 2012
• Over 30 hair and makeup volunteers worked CSW
• Designers and Retailers came from: Chicago,
Fayetteville, Wilmington, Peru, Charlotte, Jamaica,
Charleston, England, New York, Atlanta and beyond
to showcase alongside Columbia designers and
retailers in our very first year
Tourism Demographics
Columbia, SC encompasses 6 counties
Approximately 650,000 people
South Carolina’s Largest Metropolitan area
Columbia metro area appeared on Forbes/Milken
Institute's list of "Best Places for Business and Careers."
http://www.forbes.com/, Forbes/Milken Institute Best
Places
Columbia Metro area was selected as one of
"America's 50 Hottest Cities" for business relocations
and expansions.
Columbia was named as #8 on Entrepreneur.com's list
of Hot Mid-Size Cities for Entrepreneurs.
Ladies Home Journal ranked America's 200 largest
cities based on the qualities women surveyed care
about most. Columbia ranked 41 out of 200. Criteria:
crime, lifestyle, education, jobs, health, child care,
politics, and the economy. Ladies Home Journal Online,
"The Best Cities for Women "
*Source http://www.columbiacvb.com*
CSW 2013 Mayoral Proclamation
Declaring “Columbia Style Week” Columbia’s 1st Official Fashion Week
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com
Columbia Style Week 2012 Events
Fall/Winter Model 2011: Models Castings in Charlotte, Charleston, Greenville, Orangeburg, and Columbia.
Winter 2011/Spring 2012: Volunteer Meetings for those interested in working with CSW 2012
Spring 2012: Model Rehearsals and Designer Selections
January 8th, 2012: Radio Interview on WMOG 98.5 on the “Woody Windham Show” to promote Columbia Style
Week.
January 19th, 2012: Appearance on WACH FOX 57 to promote Columbia Style Week.
January 28th, 2012: Appearance on WISTV to promote Columbia Style Week.
January 26th, 2012: Appearance on WACH FOX 57 to promote “Follow Your Heart” event.
January 28,2012: Follow Your Heart Charity Fashion Show and Auction in partnership with the American
Heart Association at Tapp’s Arts Center, 1644 Main Street, Columbia SC 29201
February 11th, 2012: Posh & Panache Event: Media, Fashion, Blogger exclusive shopping event and Director
interviews with the media.
March 8th, 2012: “Makeover Your Man” event at Shear Xpectations Salon and Spa
March 11th, 2012: “MayaQoba” Fall in Love with the Islands Launch at Tapp’s Arts Center.
April 3rd, 2012: Interview with Columbia Metropolitan Magazine regarding Columbia Style Week.
April 2012: Clutches and Cocktails and Weddings 101 Showcase Date and Time TBA
April 2012: Press Conference with CSW Directors and Sponsors (ABC Columbia, WISTV, WLTX, and various
bloggers were in attendance) Press conference aired on all 4 local news stations in several different times slots.
May 2012: Appearance on WISTV
May 2012: “Unveiled” at Wedding 101 on Main Street (Columbia Style Week pre-event #6)
May 17th, 2012: “9th Annual Power of the Purse Event” for the Women in Philanthropy of United Way Midlands.
June 2nd, 2012: SC Fresh Fest official Columbia Style Week pre event #7 with Metlife, Ronald McDonald
House as sponsors, concludes with a Fresh and Fit fashion show.
June 5-9, 2012: 11 local news interviews during CSW.
June 5-9, 2012: Workshops, Panel of Neighboring Fashion Week Directors, Fashion/Beauty Career Fair, Kids
Showcase, Bridal Showcase, Runway Shows WEDNESDAY-SATURDAY, Metropolitan Lounge, WEDNESDAY
- SATURDAY, Vendors/Shopping Downtown, and more! Full calendar of events to be posted when all venues
are finalized and tickets are placed on sale in early March.
CSW 2013 EVENTS
•1/25/13 CSW Pre-Event #1: 2nd Annual Follow Your Heart
Charity Auction and Gala
•2/9/13 CSW Pre-Event #3: 2nd Annual Posh and Panache
Mixer and Mini Fashion Showcase
•2/23/13 CSW Pre-Event #4: 2nd Annual Fashion for Hire
Career Fair
•3/7/13 CSW Pre-Event #5: 2nd Annual Makeover Your Man
Event
•3/9/13 CSW Pre-Event #6: 2nd Annual Fall in Love with the
Islands Fashion Event with MayaQobas Fashion Boutique
•4/2/13 2nd Annual CSW Press Conference @ 2pm
•5/4/13 CSW Pre-Event #7: 2nd Annual Unveiled: Bridal
Showcase Preview Mixer
•TBA CSW Pre-Event #8: 9th Annual Power of the Purse
Event benefiting the charities of the Women in Philanthropy
•6/2-5/13 Audi "Show Up in Style Radio Contest" Sponsored
by Audi Columbia and WNOK Radio
•6/11/13 3rd Annual Beautiful People Party announcing the
winners of the "25 Most Stylish People in Columbia" Contest
sponsored by Wink Magazine
Dates subject to change and other pre-events to be added as
local businesses add events. Check our website
www.columbiastyleweek.com for the most up to date
calendar!
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com
2012 Designers
and Retailers
Luis Machicao (Peru/Charlotte)
Fashion Camp at USC (Columbia)
M2 (Columbia)
Belindabilly (Raleigh)
Olga Barladym (Chicago)
Jennifer Ghelardini (New York)
Torn Curtain Boutique (Columbia)
Shelley Lucille Smith (Charleston)
MayaQoba (Jamaica)
Alta-Cation (Charlotte)
Drue Dun (Georgia)
AJNEL Designs (Florida)
Mary Michaels (New York)
Carolina 12 (Columbia)
Lauren DeVaughn (Charleston)
Hooks and Toggles (Charleston)
Brick Malone (Chicago)
Louise Hudson (Europe/Columbia)
Nelson Arrington (Charlotte)
Eclat Designs (Columbia)
Avery O'Neil (New York)
5th and Glam (Columbia)
April Grainger (Columbia)
Ziva Collection
Palmetto Fine Arts and Crafts (Charleston)
(Complete 2013 list to be published online in April)
CSW 2012 Featured Designer
Luis Machicao
Luis Machicao grew up with one thing on his mind… FASHION; however, it wasn’t until the age of 20 that he actively began to
pursue his dream.
Mr. Machicao began his career in Peru by enrolling in The School of Dramatic Arts where he received his education, later he
decided to move to another school and began studying Fashion Design in a local Fashion Institute where he graduated with
honors.
Afterwards he enrolled in the University to study Sociology, he is on the belief that fashion is a social manifestation of the
human being. After 4 years at the university he flew to Paris where he knew he could complete his education with experience. It
was while in Paris that everything came together on how to dress people from head to toe in good taste.
Later, when Mr. Machicao went back to Peru, he began working in TV miniseries, Soap Operas and Theater. He was then hired
for the First Lady to serve his country with his impeccable taste, also dressing celebrities and socialites.
While working he began showing his own collections in fashion shows. It was here that he found his passion – runways! Mr.
Machicao began to show his own collections internationally which resulted in him moving to the United States of America. He
has presented his collections in cities such as Houston, Austin, San Francisco, Miami, Charlotte, New Orleans, Milan, Paris,
Barcelona, Washington D.C. and now, showing his latest Fall-Winter 2013 collection at New York’s fashion week. To learn more
about Luis, visit www.LUISMACHICAO.com
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com
CSW 2012 Affiliates
Model Casting Hosts:
Greenville: Dimitri Bridal Designs
Columbia: FFS Model & Talent Agency
Charlotte: Carolina Talent
Charleston: Robin Lee Model Mgmt
Sponsors:
Audi Columbia
WNOK 104.7
Ruth’s House Event Rental
Columbia Metropolitan Magazine
Fisher Films
Paul Mitchell the School - Columbia
Eclat Tailoring and Designs
M2 Boutique
Wink Mag Online
Daytime Shop Hop Locations:
Ashley’s Alley Salon
M2 Boutique
Revente
Bakers Shoes
Wisteria Salon and Spa
Shear Xpectations
After Party Host Locations:
6/5/12: Tapp’s Arts Center
6/6/12: The Big Ugly
6/7/12: Pearlz Oyster Bar
6/8/12: Le Café Jazz
6/9/12:Saki Tumi Sushi Grill
Event Locations:
Tapp’s Arts Center
701 Whaley
Media Coverage of Columbia Style Week 2012
COLUMBIA METROPOLITAN MAGAZINE
WLTX
WACH FOX
WISTV
WNOK RADIO 104.7
THE WOODY WINDHAM SHOW
ABC COLUMBIA
MISS FANCY THREADS
WINK MAG ONLINE
THE DAILY GAMECOCK
THE STATE NEWS PAPER (Cover)
MIDLANDS BUSINESS JOURNAL
For a complete list of video interviews and articles, please
visit www.columbiastyleweek.com
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com
Highlights from Columbia Style Week 2012
Top Left to Right: 1) Peruvian designer Luis Machicao’s finale collection at CSW 2) Editors Robin and Emily of
Columbia Metropolitan Magazine sharing a moment with Tim Goldman of Metlife, 3) WLTX’s Lauren Talarico being
named one of “Columbia’s 25 Most Stylish” after hosting the CSW Beautiful People Party, 4) Fashion Expert Panel:
Katie Kern of Circa PR Charleston, Sonya Barnes of the Fashion and Style Institute in Charlotte, Anthony Simons of
Plitz Fashion and Lifestyle Marketing and founder of Charlotte International Fashion Week, Sonia Hendrix of PUSH
Asheville and SH+PR, Alicia Zeigler of FFS Model and Talent Agency and founder of Columbia Style Week. 5)
Charlotte designer Nelson Arrington on his finale walk at CSW 2012, Matt and Phil of Columbia based Carolina 12 on
their finale walk at CSW 2012, 6) Child Model with fabulous hair, 7) Children’s runway show led by child model star
Devin Pappacoda, 8) 2012 CSW Makeup Director Kevin Daniel Price working his magic on a model’s hair, 9) CSW
2012 and 2013 Runway Coordinator Tanisha Brown giving some last minute instructions to 2 models backstage.
1) Ayoka Lucas, Style Director of Charleston Fashion Week in the CSW Vendor Village shopping 2) CSW Designer/Retailer
Coordinator Angela LaBord and Program Director Candace Romero being interviewed by WACH FOX shortly before models take
the runway 3) CSW 2012 Ticket holders lined up down Gervais Street to get into the finale night. 4) Mayor Benjamin’s personal
assistant Sam Johnson emceeing the finale night of CSW 2012, 5) Photographer Rob Sprankle posted on a brick wall downtown
taking a break from shooting the runway to high five models stepping off the runway, 5) CSW Directors Alerick and Alicia Zeigler
sharing a “We Did It!” kiss at the conclusion of CSW 2012, 6) Luis Machicao sharing a laugh with an interviewer.
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com
1)Rare Alliance after performing at CSW’s finale night, 2) The ever fabulous Maya Deer-Troy, owner of MayaQobas
Fashion Boutique shining on the red carpet, 3) Great shot of the media pit as photographers capture a model on the
runway, 4) Mary Kent Hearon of The Heart Knot and Amy Wadell of Clothed in Hope posing for Rob Mills Photography, 5)
Essence “Man of the Year” Award Recipient Dr. Maurice Lee, 6) Electric violinist, 7) Great shot of our board of directors
and coordinators (from left to right: Carissa Strickland, Keri Bailes, Jennifer Boatwright, Alerick Zeigler, Alicia Zeigler,
Kevin Daniel Price, Angela LaBord, Candace Romero, Clifton Parker, Tanisha Brown, and Maya Deer-Troy), 8) from left
to right: Sonia Hendrix (SH+PR), Mike Kelton (writer for US WEEKLY Magazine), Josh Ratliff (celebrity stylist), Alicia
Zeigler (owner of FFS MATA), Crystal Garrett (former Ms. South Carolina), Mikelle Street (wardrobe stylist), Rachel
Koprowski (model)
1)Retailer Carissa Strickland of M2 Boutique on her finale walk with her models, 2) former Ms. South Carolina Crystal
Garrett with Cyrus Frakes (the King of Pageants who made a recent appearance on the Real Housewives of Atlanta with
Supermodel Cynthia Bailey) at the CSW 2012 Beautiful People Party, 3) The beautiful and intelligent Carolina 12 girls, 4)
Mike Kelton from US Weekly Magazine visiting our shop hop location BAKERS, 5) Mike Kelton from US Weekly Magazine
visiting ourt shop hop location Revente, 6) Mike Kelton from Us Weekly visiting Joe the GM of Audi Columbia our
wonderful title sponsors for CSW 2012! 7) The absolutely amazing Ayoka Lucas, Style Director of Charleston Fashion
Week posing for a photo with our Designer/Retailer Coordinator Gigi LaBord.
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com
2012 Speakers, Hosts and Special Guests
Janet Parker
Mike Kelton
Sonia Hendrix
WACH Fox57 Anchor
US Weekly Magazine
Push Productions, Director
of Asheville Fashion Week
Anthony Simons
Sonya Barnes
Alicia Zeigler
Plitz Fashion & Life Style,
Director of Charlotte NC
Fashion Week
Harris & Barnes Image Consulting
Founder of the International Fashion
Style Academy
President of Columbia Fashion
Alliance, Director of CSW 2012,
Owner of FFS Model and Talent
Agency, Editor of Wink Magazine
Rita Miles
Taryn Scher
Owner of Charlotte Scene, Director
of Charlotte Fashion Week
Founder of TK PR,
Director of Greenville Fashion Week,
Fashion Editor for Town Greenville
Lauren Talarico
Nathalie Gregg
Katie Kern
/ews Anchor for WLTX /ews
Author of Leading in Stilettos
Founder of Circa PR
Get Involved with Columbia Style Week!
Corporate and Local Sponsorship: Alicia Zeigler
[email protected]
Host Your Own Pre-Event: Buffy Singletary
[email protected]
Public Relations/Request an Interview/Media Credentials:
Kiosha Gregg
[email protected]
Showcase a Design or Retail Collection on the CSW Runway:
Gigi LaBord
[email protected]
Set Up a Vendor Booth:
[email protected]
Perform or DJ :
[email protected]
Contribute Items to the Gift Bags:
[email protected]
Volunteer for Hair Styling Team: Victor De Leon
[email protected]
Volunteer for Makeup Artistry Team: Amy Schaming
[email protected]
General Volunteers: Carissa Strickland
[email protected]
Modeling on the Runway: Tanisha Brown
[email protected]
Questions or Comments: Alerick Zeigler
[email protected]
2nd Annual Columbia Style Week
June 11-15th, 2013
www.ColumbiaStyleWeek.com