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Women’s Networking Magazine
Member Spotlight
Carrie Boe
Shedding Pounds
and Gaining
Confidence
Business Spotlight
Dina Simon, CEO of
Member Spotlight
Ann Aubtiz
Use Your Support
System
Find Featured Twin
Cities Business
Women In Our
Women’s Directory,
Inside Each Issue.
Creating change for professional women. Join the MOVEMENT! • Winter 2016 Issue
We’re building a worldwide MOVEMENT for women through an innovative approach
to networking. As a Minnesota based organization of professional women, our mission
is to support and encourage the advancement of opportunities for women in business.
We’re cheerleaders for each other’s success!
• We Support and Encourage One Another
• We Build Strong Relationships
• We Educate and Share Resources
The Magazine Team
Our Contributors
Shannon Johnson
Founder & PublisHER
Encourage Her Network
952.217.6868
[email protected]
Dina Simon
Gina Soleil
Nicole
Middendorf
Devon Block
Print Designer
Devon Block Design
651.408.2971
[email protected]
Amber Annette Ann Aubitz
Carrie Boe
Cheryl
Landwehr
Roshini
Rajkumar
Chris Schorn
Photographer
Christine Photography
651.398.7782
[email protected]
Dr. Denise
Trudeau Poskas
Katy Jo Turner
Interviewer
Katy Jo Turner
612.770.8491
[email protected]
Douglas A. Crosby
Web Designer
DACrosby, LLC
952.564.8543
[email protected]
2 • encouragehernetwork.com
Meet our 2016 leadership team!
Amber
Annette
Ann
Aubitz
Bonnie
Backer
Carrie
Boe
Charlene
Roufs
Darci
Parent
Diane
Wallenta
Katherine
Bomstad
Plotnik
features
20-21
Spotlight
07 Member
Ann Aubtiz
Leadership
Lead HER
Advice and motivation
for the female leader!
15 Networking
Roshini Rajkumar
ember Spotlight
M
Carrie Boe
Shedding Pounds and
Gaining Confidence
17
Business
23
25
Ask Cheryl
An advice column focused
on women’s health and
wellness!
09 Dina Simon
12 Amber Annette
19
13 Health
Cheryl Landwehr
Use Your Support System
11
17
19
Ask Amber
An advice column for the
purpose driven entrepreneur!
Spotlight
20 Business
Q & A With Dina Simon
Featured Business Woman;
Cover Story
23 Finance
Nicole Middendorf
Investing Myths
Better Communication
with Millennials
25 Leadership
Dr. Denise Trudeau Poskas
Networking
Shannon Johnson
Guilty! I’m a name dropper.
26 Networking
Shannon Johnson
Life
Gina Soleil
How do you add value?
27 Networking
Event Calendar
Heart of Leadership
Tips for Staying Connected
Meet Influential Women
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learn about the benefits and become a member today!
Connect with the publisHER!
Thank you for picking up this issue! Your support truly means the world to me.
I’m so grateful to be connected to so many inspiring women. Our featured
cover story highlights one inspiring local woman that I want to encourage
you all to get to know better. She’s a true business leader. We consider
Dina Simon one powerful woman to watch in the Twin Cities in 2016.
This magazine gives local women a platform to educate, share experiences, and ultimately
connect. Our directory is packed with trusted resources. I hope you’ll consider it your new go
to source where you can find businesses ran by women in the Twin Cities Metro area! When
women support women, incredible things happen.
In this issue, we interviewed Ann Aubitz and Carrie Boe. Ann and Carrie are both active
members of Encourage Her Network. They have incredible stories that will touch your heart
and inspire your minds.
Without the support of our sponsors, advertisers, and members, I simply couldn’t continue
publishing this magazine. Change starts with you. I want to thank each and every one of
you reading this for your continued support through our rebranding process. I’m very proud
to present to you our new look!
I have an amazing team that has supported and encouraged me endlessly. Surrounding
yourself with people that ENCOURAGE you, INSPIRE you, and believe in your DREAMS is so
important. I believe that true community is rooted in abundance and the belief that there is
enough love, success, money, belonging, beauty, creativity and space for EVERYONE.
Encourage Her Network was founded on a strong foundational value that we live by everyday.
It’s a sisterhood and together, we are better.
In addition to our new sponsorship opportunities, we just rolled out our brand new employee
wellness program for companies that support women in the workplace! If you run an organization
that doesn’t yet support the women employed within your company, I would highly encourage
you to consider getting certified through sponsoring a chapter of Encourage Her Network. We’ve
partnered with many of the Twin Cities sharpest experts to bring you the best employee wellness
program for women that the Twin Cities has to offer.
I hope you find a little extra support and encouragement by reading this magazine and attending
our next upcoming Signature Networking Event. Remember to live a GREAT story. Life is in session!
Shannon Johnson
Thank you to
our Sponsors!
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• 5
Ann Aubitz
Co-owner of Fuzion Print
An interview by Katy Jo Turner
And that’s what we talked about: support. Ann knows all
about balance (how it’s difficult to maintain), and how family
and friends are necessary to get through the rough times and
celebrate the best—specifically when raising a family, and especially when that family
has special needs.
“At one point in my life, my husband Brian was running a business, working way more
than full-time, and I was working full-time and taking care of three children under the
age of five, and pregnant with a fourth. I was overwhelmed. I was mopping the floor at
midnight.”
Ann said the best thing someone ever asked her was, What would happen if the floor
didn’t get cleaned one night? And something clicked. “You have to take care of yourself
first.”
Prioritize and always place yourself at the top of the list so you can be the strong woman
(the true you) that you need to be for family, friends, and employees, and don’t be
afraid to reach out for help. This especially rang true for Ann when her youngest child,
Katlyn, was born with Down syndrome. “With surgeries and special needs, I came to
accept the sentiment that it truly does take a village to raise a kid. We’ve had a great
network of people to help us.”
Member Spotlight
At one point in our conversation, I told Ann that I didn’t think
I’d ever truly “grow up.” I confessed with an embarrassed
chuckle, that I call my parents for help much too often.
Where’s the pilot light on the water heater? How do I choose
a new insurance policy? How long do you cook chicken for?
She said, “You never stop being a daughter. I call my mom
every day.”
These days, things are a little less hectic for Aubitz family—three “kids” are now out of the
house. “We do a lot of travelling to stay close,” said Ann. “And we try to make stuff fun.
We do things like an annual family leaf raking, sweatpants and junkfood-filled Vikings
games, camping—that kind of stuff.”
And sure, maybe things are a little less hectic, but they sure stay busy. Ann and Katlyn
recently published Katlyn Conquers the World, a resource for parents with special needs
children. “I never thought she’d be interested in doing something like this, but she loves it!
She wants to be famous.”
“You get in life what you have the courage to ask for.”
Oprah Winfrey
You are invited as Simon Says Give
celebrates their 4th birthday with
the 2nd Annual Fashion Show!
Join us Sunday, April 24th, 2016 for brunch
and fashion provided by Indulge Boutique
at The Mendakota Country Club.
11:00 am to 1:30 pm
Visit SimonSaysGive.org to register!
Thank you to our proud partner
in Fashion, Indulge Boutique!
Simon Says Give®
is a nonprofit founded by 8 year old, Mandi Simon.
We support Kids Celebrating Kids® in three ways:
Birthday Celebrations for kids in-need, Kids In
Action® leadership training & our annual High Five
For Supplies® drive in honor of Mandi’s brithday
in August to get kids ready for school!
Learn more at SimonSaysGive.org and get involved today!
Connect with us:
Lead HER!
Advice and motivation for the female leader!
by Dina Simon, CEO of Simon Says Lead
One lesson I’ve tried to passed along to others, was one
that I had to learn myself, and sometimes the hard way –
the 24 Hour Rule.
Throughout my leadership journey, I realized I was a bit
reactionary. If I was a poker player, people could easily
read my cards with just my body language. I had to
learn how to not be so reactionary and allow myself time
to reflect and then make decisions. That’s why I instituted
a “24 Hour Rule.” With this rule, if there is a client or a boss
that is upset, I would ask for 24 hours to look objectively at
the situation and get back to them with an appropriate
answer. The key is to avoid escalating the situation.
The “24 Hour Rule” is sort of a “time out” whether in a
business setting – or a personal one. This rule has saved
me so many times from over-reacting to something that
really wasn’t as critical as I might have thought. It has
changed me to a more active leader rather than a reactive leader and provided me
with the tools to be a calm and collected leader that can solve problems effectively. I
have taught this methodology to others, and it often comes back to me in stories of how
it helped someone else!
So to my younger self, I wish I had this pearl of wisdom at my disposal as I do now. Perhaps
I wouldn’t have been so quick to respond to many small situations that seem major at the
time. My advice is to find a way to process information and really allow yourself time to
make decisions. As someone, like many professionals, who can think quickly on my feet
and make good, sound decisions – I sure would have benefited from the ability to sit back
and look at things from a bird’s eye view.
Perspective is everything. Problems that seem earth shattering from the ground are often
minuscule from above.
“Other women who are killing it should motivate you,
thrill you, challenge you and inspire you.”
Taylor Swift
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Carrie Boe
SuperStrongChick™
Rewind five years and we’ll find Carrie Boe sitting
with her girlfriends on New Year’s Eve. We’ve all
been there before—sipping on wine (or is that
just me?) and chatting about all the things we
want to change in our life. We get overwhelmed
and foolishly optimistic, semi-saddened with the
realization that our resolutions are far too big and
much too many, and we become paralyzed. Carrie
wanted to lose weight. She had health problems. All
of her immediate family had passed away (many
due to health conditions like her own) and she
was stressed from work. She needed change, and she was worried that the
next year would be no different. This situation would repeat—she’d be sitting
unenthused about life, her fingers tightly crossed.
“Then my friend referred me to her trainer. I didn’t contact him right away—
just walking into a gym was daunting—but once I met Kevin, we clicked. He
eventually referred me to a nutritionist, Debbie, and everything started to
snowball.”
Shedding pounds and gaining confidence, Carrie decided to leave her job
and discover her passions. Naturally, she was attracted to the health field. Her
mission was to help people who had a longer weight-loss journey in front of
them—those who were stuck like she had been.
Member Spotlight
An interview by Katy Jo Turner
“My diabetes is now under control, my blood pressure down. I’ve lost 90 pounds
and I’m still going. Health is a journey. It’s not about the numbers reflected on
a scale, but how one feels. My biggest tip to you is to figure out why you’re
eating. There is always an underlying issue that needs to be addressed when
your eating is off. Don’t ignore it.”
To read the entire article and more of Carrie’s advice on improving your health,
please visit us online at encouragehernetwork.com
“I define connection as the energy that exists between people
when they feel seen, heard, and valued; when they can give and
receive without judgment; and when they derive sustenance and
strength from the relationship.”
Brené Brown
Ask Amber
Advice column for the purpose driven entrepreneur!
by Amber Annette
Combining over 15 years of experience in sales, business
development, management, and coaching and training
along with experience as a successful entrepreneur,
you can expect to receive real, raw, and highly intuitive
guidance from this column.
What do you want for your business?
QD
ear Ask Amber- What’s the best way to invest money
in business development as a newer entrepreneur in
business?
AG
reat question. With so many options to spend money
on; advertising, networking groups, Facebook Ads,
etc. it’s no wonder you are feeling a little lost in where to start. First, take a look at your
existing client base, or the client base you are trying to establish if you don’t have any
clients yet. Where do they shop? Spend their work time or free time? Are there groups
you can join that they might be a part of? Depending on your budget, find some
events both online and offline that you can spend some time with your ideal clients in.
Like the old saying goes, don’t put all of your eggs in one basket,
try a few different options and track your results!
Q Dear Ask Amber- How do I trust my intuition more? It always seems to back fire when
I don’t follow it!
A F irst off, don’t be too hard on yourself! It can sometimes be hard to know how to trust
our gut instincts and let that lead the way. What I do know, is that letting your intuition
guide you will be the way that leads you towards the answer that is for your highest
good, even though it isn’t always the answer we want to hear. Meditation can be a
great way to connect with our intuition. I like to go into meditation when I am stuck on
making a decision, I always awaken with the answer, and feel reassured I am making
the right choice.
For more guidance and clarity, find me on Facebook, or submit your questions to
[email protected]
“I don’t like to gamble, but if there’s one thing
I’m willing to bet on. It’s myself.”
Beyonce
Ask Cheryl
An advice column focused on women’s health and wellness!
by Cheryl Landwehr
Hot flashes, night sweats, and mood swings?
Can’t sleep? No sex drive?
Sound familiar? These symptoms and many others might be
sign of hormone imbalance related to pre-menopause or
menopause. Every day I talk to women who say… ‘I don’t feel
like myself’ or ‘Am I going crazy?’ or ‘I just want to be me again!’
They’re wondering, what is going on with their body and what
can they do about it? They’re told, ‘it’s normal’ and ‘just learn
to live with it!’ As we age, it’s normal for our hormone levels to
decline as we approach menopause. Why do some women
breeze through while others are on the verge of collapse?
What are hormones anyway? Hormones actually act like a key that fits into a lock. They are
natural chemical messengers that are made in the body and travel around in the blood
stream so our body knows what to do. Hormones are designed to be in balance and work
together like a beautiful symphony in order for us to feel, act, and look our best. Three
important reproductive hormones are estrogen, progesterone, and testosterone. Start
getting answers to these commonly asked questions and more.
I want to encourage more women to start taking action to improve their
health and wellbeing!
What are you waiting for? Find support by take the next step in the right
direction by downloading my free ebook online at mynewleafcenter.com
“If you feel rooted in your home and family, if you’re active in your
community, there’s nothing more empowering.The best way to make a
difference in the world is to start by making a difference in your own life.”
Julia Louis-Dreyfus
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9 Tips for Better Business
Communication with Millennials
by Roshini Rajkumar, author of Communicate That, Your Toolbox for Personal Presence
The millennial generation, loosely defined as those born between 1982
and 1994, are at the heart of tremendous buzz in the business world. In
fact, a recent survey by PWC found that by the year 2020, millennials will
make up 50% of the workforce. Despite earlier reports to the contrary,
millennial workers are increasingly recognized as eager, ambitious and
genuinely talented — a valuable asset to any workforce. Because their
communication styles, expectations and even work habits are different
from those of other generations, integrating millennial employees into your
company’s culture should be done carefully. Here are nine tips that will
help managers communicate successfully with millennials and gain their
respect in the process.
1. Keep it brief, but meaningful. Millennials have mastered the art of
saying something meaningful in 140 characters or less. The more
concise your own message, the more likely they are to relate to or appreciate what you say.
2. At the same time, provide detail. Just because you’re concise doesn’t mean you should
skimp on the important information. Most millennials prefer to receive a detailed plan or
instruction before jumping into a project. Present everything they need to know to do the job
well, but skip flowery prose.
3. Choose the best medium for communication. Face to face meetings and conference calls
are not as effective with millennials. Reach the younger generation where they already
spend the most time – on their mobile devices. Try an online team portal for collaboration
with a mobile app, or get used to Skype.
4. Understand the 24/7 communication cycle. Non-traditional schedules are becoming more
common in business, and millennials are prepared to work after they leave the office.
Schedule digital communication to keep things moving outside of the 9-5.
5. Communicate the path to career growth. According to a Harris Interactive survey for
CareerBuilder, 61% of 25-34 year olds surveyed believe they should be promoted within 2-3
years if they’re doing a good job. Communicate performance assessments frequently and
make sure your younger workers understand their own career path within your organization.
6. Don’t condescend or make jokes about age. Millennials want and expect to be taken
seriously at work. Respect them, and they’ll respect you. And forget the “This is what I was
doing when you were born,” jokes, which are tiresome and annoying for anyone.
7. Demonstrate fairness in the workplace. Millennials support equality of all kinds. As such,
leaders and coworkers must behave in a way that can never be perceived as prejudicial
or biased toward or against anyone or any group of people. It’s not political correctness as
much as it is a genuine concern for equal rights.
8. Commit to a social bottom line. Charitable giving and corporate volunteerism are very
important to the millennial generation. Make sure you are communicating your company
contribution to the greater good on a regular basis.
9. Most important, nurture their passion. This generation more than any other wants to feel as
though their lives and what they do mean something. Use mission-driven terminology to
communicate the overall purpose of your company, and their role in achieving those goals.
Guilty! I’m a Name Dropper
by Shannon Johnson, Founder & PublisHER of Encourage Her Network
What is namedropping? “According to Wikipedia: The practice of
casually mentioning the names of important people or institutions within a
conversation, story, song, online identity, or other communication. The term
often connotes an attempt to impress others; it’s usually regarded negatively
and under certain circumstances may constitute a breach of professional
ethics. Namedropping can also be used to identify people with a common
bond. By indicating the names of people one knows, one makes known his or
her social circle providing an opportunity for others with similar connections to
relate.”
I want to encourage you to change any negative views of namedropping
that exist in our world. Namedropping is an ethically OK thing for people to
admit that they do. Who doesn’t do it?
People don’t really talk about namedropping yet just about everyone has done it. In your next meeting,
listen for it. Different people do it for various different reasons. Here’s why I do it when I’m networking:
Namedropping has helped me grow my network, and it can help you too. It’s not always all about how
much you know. It’s often more about who you know.
Tip One: Make sure you really know the person and have an established rapport.
Starting a business is hard work. You need to be sharp and hustle to find your first customers. I learned
to make it a priority to get to know people that I meet on a personal and professional level. I don’t rush
relationships. I take my time building a rapport. After I’ve gotten to know the person, I’m often able to
strategically connect that person. Whether it’s to the owner of one of my favorite local restaurants, to my
favorite hair stylist, to the sharpest accountant around, or to someone else from my network. I’m seriously
a walking rolodex.
I appreciate when others refer people to me. Don’t you? Word of mouth referrals are one of my prime
sources for generating revenue. It’s a fact that I have generated revenue through word of mouth
marketing, or referral marketing. In return for doing what I naturally love to do—help people connect,
referral marketing has opened many doors for me to grow my business. Namedropping done for this
purpose shouldn’t be viewed negatively at all.
Tip Two: Let people talk and be ready to listen.
Namedropping can often build credibility for both you and the person that you are mentioning in the
conversation when you have a good rapport with each other. It improves relationships! It could really
ignite your conversation too, especially if the two people already know each other. After you hear
several people name drop the same person, it essentially builds trust because this person is clearly
already trusted and respected by her peers. I love to hear when someone drops my name! If the person
that you are mentioning doesn’t already know the person you’re in a conversation with, namedropping
can also assist in opening the doors for a personal introduction. New connections lead to new
opportunities! It’s a great conversation starter. Be careful to keep it positive! Nobody wants to entertain
a negative conversation about another person. If the conversation goes that way, change the topic of
conversation. Talk about the good connections! They deserve it.
Tip Three: Givers gain is the way to grow! Help others and in return, they will help you.
Be tactful and have a reason for bringing someone up in conversation. Do not be afraid to namedrop. In
networking, you need to be able to relate to others. Often times we can relate to others by the people
we are mutually connected to.
How has namedropping benefited you? Join the discussion online at encouragehernetwork.com
We’re trending #NameDropper on social media! CONNECT with us on
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Carrie Boe
Shedding Pounds
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How You Add Value to the World
by Gina Soleil, Speaker. Author. Blogger.
What is your value?
We live in a society that more often than not
predicates success and value based on physical
achievement, materialism and societal placement.
From childhood on we’re swept away with rules
and silent norms about fashion, body image and
possessions. We often become so fixated on how to
accumulate more “stuff” or pay for the “stuff” we
have that we forget about the value we ourselves
add to the world.
It often takes great catastrophe for someone to
shed away enough of the facade to see their
true value. Death, life transition, sickness, financial
downfalls, these are just a few significant tragedies
that have the power to open our eyes and help
us understand that we alone are enough. In fact,
we alone are not only enough we are brighter,
more beautiful and contribute to the world in more
meaningful ways once all the noise of made-up
societal expectation is silenced. One might say that
it’s in our suffering that we’re given an opportunity to
come alive and experience real life.
Value is measured by how you show yourself to the world. It’s in the kindness you show to
another human being who’s making the journey through his or her own suffering. The time
you spend with someone who needs your words of wisdom to give them an extra boost in
life. The compassion you show in times of adversity, and your ability to forgive someone–
including yourself. Personal value is measured through acts of love.
It’s in our moments of suffering that we understand the truth of personal value. Because it’s
in our moments of suffering that we need someone to show his or her value to us. So today,
take time to reflect on the moments of suffering that you’ve been gifted with throughout
your life. Have gratitude for those moments of silence. Then ask yourself, “How did the
value of someone else help carry you forward? And what is your value to the world?”
“One women can make a difference
but together we can rock the world.”
Q & A With Dina Simon
Can you share a little bit about your business?
DS: Simon Says Lead, is in business to help leaders grow and
be unstoppable in reaching their business goals. It is our
why. It is our passion. We provide coaching, consulting, and
training in the areas of leadership, business development,
and the overall operational health and wellness of a business.
Business Spotlight
How did you develop into a leader? Can you share a struggle
that you’ve overcome?
DS: I hope I’m always continuing to develop as a leader! I talk
a lot about this in my book, Make Unstoppable Simple. When
I think of leadership, I think in terms of a person’s ability to step
up and self-lead, especially through hard times.
I developed leadership skills back when I was a very young girl—when I was twelve, my mom
committed suicide and I had to live life in a very different way. I had amazing family members
and teachers who helped me move through such a loss.
In my professional career, my understanding of what great leadership can look like came
from my relationship with The Ken Blanchard Company. As a certified trainer in many of
Ken’s models, I have learned, practiced, and trained others with a deep connection to what
servant leadership is all about. Oh, and I really think the best leadership development training
I have ever been through is being a MOM!
Congrats on your book, Make Unstoppable Simple! Can you share a little bit about your
publishing journey?
DS: I’ve always loved to write and thought that one day I would write a book—and then one
day I was asked to. My publishing journey was like all the journeys of my life... I said YES and
then I figured out how to make the magic happen! I assembled an amazing team to help me
move mountains and hit crazy deadlines, and we reached all our milestones.
What do many of your clients need to work on to improve the health of their business?
DS: Most of my clients need to remember to take time to plan! Get away from the day-to-day
and do board planning or retreating. I don’t do my own facilitation for planning sessions — I
bring someone in to help so I can be a participant and not have to facilitate and have all the
answers. Taking time to work ON the business is so important. You have to know where you’ve
been and where you’re going, and how to celebrate the small wins along the way!
I love conducting “halftime” meetings with my clients. This is a time to check to see what’s
working and what isn’t, and how to make changes to accomplish the goals that were set at
the beginning of the year.
What’s one of the best pieces of advice you’ve been given?
DS: Wow, I’ve gotten many sage words of wisdom from great friends and leaders along the
way—but I’m not sure I can come up with a phrase or statement! I do have a “best practice”
that I think has contributed to my strength as a leader. I am an “Activator” and a “Maximizer”
on the Strength Finder profile. I like to run and I like to run fast, so my strength can also be my
weakness! I don’t want to plow people over or miss my mark completely, so I’ve had to learn
to slow down in order to arrive at my end-point. Know your strengths and your weaknesses.
Purchase the book!
About Dina Simon
As CEO, Dina spends her time consulting
with C-Suite leaders and their teams
on topics related to leadership and
organizational effectiveness. Her
keynote presentations are built from
the foundation of her book: Make
Unstoppable Simple – Creative Problem
Solving in Life and Leadership. With
Unstoppable You, Unstoppable Team
and Unstoppable Organization, she will
share the secrets to creatively problem
solve to be Unstoppable!
“Make Unstoppable Simple,
Creative Problem Solving in
Life and Leadership”
at simonsayslead.com,
barnesandnoble.com
or amazon.com
Dina’s background is rich in the arena of
Talent from recruitment to development.
Her background is rich in the arena of
Sales with a successful track record of
managing national client partnerships
and sales teams. And, her background is
rich in the arena of Franchising working
with field offices throughout the country
developing their leadership capacity
and sales territory. Therefore, she is
often called upon for keynotes, training
facilitation and consulting in those areas.
Business Spotlight
Dina serves as the CEO of Simon Say
Lead. For more than twenty years,
Dina has worked with Fortune 100
companies developing their greatest
asset – their people. She has been
recognized as a C-Suite leader, that has
built Unstoppable relationships with her
internal and external clients.
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Investing Myths
by Nicole Middendorf, Securities offered through LPL Financial. Member FINRA/SIPC.
When it comes to investing, there are myths out there, we have all heard
them. These myths can often times be very costly for you and can lead you
to take too much risk or too little or maybe even avoid investing at all. Below
are some common myths about investing and then we give you the truth.
The Myth: Investing is basically just gambling.
Although there may be similarities between the stock market and casinos,
there are drastic differences as well. For instance, the odds. The odds in
Vegas are always against you. You may lose money on a specific stock but
if you have a diversified portfolio, over time it may help mitigate your losses.
In gambling the odds are not in your favor. If you invest in solid companies
and invest for the long term that can be to your true financial benefit.
The Myth: There are “secrets” to successful investing that most people don’t know.
The secret to investing successfully is not secret. Work with someone you trust and diversify your
portfolio to reflect your goals and situation as an investor. Invest for the long term. It’s patience.
It’s having someone help you and be a partner to make smart decisions.
The Myth: The older I get, the less risk I can take.
Research has found that instead of getting more conservative as you near retirement, you may want
to consider getting more aggressive. This may help reduce the chances of running out of money in
retirement. This approach is known as the “rising equity glide path” by researcher Wade Pfau, professor
of retirement income at The American College*. It’s not that all of a sudden you retire and want to be
completely conservative with your money. You want to have a diversified portfolio and one that works
to achieve your goals.
The Myth: If there’s a lot of hype about a company, it’s time to buy stock in it.
Once you start hearing about a hot company, it may already be too late. Even if you get in on a hot
“initial public offering” or IPO, you are not getting in on the ground floor. Before going public, a typical
private company has several rounds of financing by individuals or companies. These investors, venture
capitalists and private equity firms are the ones who likely get the most value for their investment.
The Myth: You need a lot of money to invest.
You do not need a large amount of money to start. However, you do need to be able to leave the
money alone that you invest. Workplace retirement plans allow you to start investing immediately
with as little as 1 percent of your pay. With an IRA, you can start with any amount, however most
investments do have a minimum to buy into, typically around $1000. I believe you won’t have a lot
of money until you start investing. This is where we can help. Call our office at 763-231-9510 to meet
with one of our financial advisors for a free consultation to see if we can help you achieve your goals.
*Researcher Wade Pfau and the “rising equity glide path” do not necessarily reflect the views
of LPL Financial.
Investing involves risk including loss of principal. Diversification does not assure success or protect
against loss. All performance referenced is historical and is no guarantee of future results. This
material was created for educational and informational purposes only and is not intended as
investment advice. You should discuss your specific needs with a qualified professional.
Arm yourself
against identity theft.
Arm yourself against identity theft with identity monitoring and
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LegalShield can help you prevent identity theft and resolve
identity theft issues if you are a victim.
Protecting Peace of Mind
Your identity is personal. Keep it that way with LegalShield.
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Hope Changes Everything!
LONDA LUNDSTROM RAMSEY
Heart of Leadership
by Dr. Denise Trudeau Poskas, MSED, MBA, PhD, Associate Professor & Leadership
Specialist at University of Minnesota
At the heart of effective leadership is skillful strategic
followership. Trying to understand how influences of
both the leader and the follower impact leadership
effectiveness, leader-member exchange (LMX) theory
has focused on the development and effects of
this relationship (Graen & Uhl-Bien, 1999). Strategic
followership is a philosophy of allowing this relationship
to have flexibility in context. By this, it means the leader
realizes that the leader/follower relationship is the key to
effectiveness. Strategic followership means the leader
allows themselves to at times guide the follower while
other times, allowing the follower to have more autonomy.
Leaders lead better also when they understand active followership. By placing
themselves in the role of followers when applicable a leader relinquishes the need
to oversee everything and learns the value of empowering others resourcefulness.
Whether we lead or follow, we are responsible for our actions and influence” Chaleff.
Leaders that embrace strategic followership rely on communication, resourcefulness,
encouragement and accountability. They determine to what extent their followers
need autonomy. In order to practice strategic followership there are four strategies:
1. Assess what you do well
2. Know your limitations
3. Surround yourself with people who are exceptional at what you are not
4. Choose Boundaries
At the heart of leadership is understanding the importance of surrounding yourself
with active, empowered followers that can move the mission forward. This requires
all to know their resources, develop skills, and work together for effective change.
• Family Law
• Immigration Law
• Estate Planning
Aneta Lennartson, Esq.
Attorney-at-Law
phone:
1-844-44-TOPLAW
fax:
1-888-855-5895
address:
2500 West
County Road 42
Suite 160
Burnsville MN 55337
www.TopLaw.legal
“Do not allow people to dim your shine because
they are blinded. Tell them to put on some
sunglasses, ‘cause we were born this way. “
Lady Gaga
Tips for Staying Connected
by Shannon Johnson, Founder & PublisHER of Encourage Her Network
As our audience continues to thrive and grow each
month, one of our key strategies for getting new
viewers into our community is by offering a free
subscription. Subscribing to us is a great way to stay
connected. It keeps everyone in the loop of what’s
happening at Encourage Her Network every month.
Subscribers get access to our monthly e newsletter
and we also mail them a copy of each new issue of
our magazine.
I make a habit of collecting business cards when
I’m out and about networking and then ask for permission to subscribe my new
contacts. You always want to get permission to subscribe others. If I’m exhibiting at
an event, I offer a fun promotional drawing to encourage prospects to subscribe
to us too. It works!
In addition, I love connecting on other social media. Linked In is one of my
favorites because it’s specific to business relationships. Twitter and Facebook are
pretty popular too. I’m focusing on using these 3 social media platforms for now.
I’m gradually learning how to use various social media platforms to increase brand
awareness as well as stay connected to my peeps. There are so many awesome
social media platforms that are really great for staying connected to people. I
recommend allotting a specific amount of time each month for social media,
or delegate it and hire out to an expert that knows what they are doing. These
platforms change so frequently so it’s always beneficial to know an expert that is
in the know of what’s happening and how to utilize each platform. I recommend
incorporating social media into your marketing strategy to stay connected to your
supporters.
At Encourage Her Network, we encourage each other to share resources. How do
you stay connected? Join the conversation online at encouragehernetwork.com
Always be learning!
“Change the world with your SMILE. Don’t let the world
change your SMILE.”
Shannon Johnson
Upcoming Signature Networking Events
Our events bring working women, small business owners and entrepreneurs together.
Meet successful women and expand your network! Our goal is to help you make new
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leave our events feeling connected, educated, inspired and ready to take action!
Get around positive energy and leave with fuel for the future.
Please go online to encouragehernetwork.com for more details and to get registered
for our next Signature Event today!
Use promo code ENCOURAGE to save $5.00
January
February
January 25th, 2016:
February 22nd, 2016: March 21st, 2016:
Know Your Value
with Marcia Malzhan,
President of Malzhan
Strategic
Encouragement
from the Heart, How
to Stay Motivated
and in LOVE with
your Business with
Kim Valentini,
Founder of Smile
Network International
March
Learn how to Build
a Business to sell and
be encouraged for
succession planning
with Jeri Meola,
President of SMS
Research Advisors
April
April 18th, 2016:
Find your
Unstoppableness
with Dina Simon, CEO
of Simon Says Lead
Call us or go online today to register!
952.217.6868 • encouragehernetwork.com
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Event Sponsors!
View women of influence from our past Signature Events
“Courage starts with showing up
and letting ourselves be seen.”
Brene Brown
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“Authenticity is a collection of choices that we have to make every day.
It’s about the choice to show up and be real. The choice to be honest.
The choice to let our true selves be seen.”
Brené Brown
Find Women to Watch in our Directory
Show your support for local professional women by searching our
directory! Find women to watch in our area. We encourage you to NOT
solicit the business women listed here. Please only contact them for
legitimate business purposes. Whenever you’re looking to support local
women in business, please look to our directory as your go to source!
*Not ALL members of EHN are listed in this version of our directory. To view the
full version, you must become a member. You do NOT need to be a member of
EHN to LIST YOUR BUSINESS HERE! Please contact us for more information.
Anti Aging Products
Anti Aging Products
Jill Barnes
Rodan and Fields Dermatologist
612.267.9102
Shelley Steinberg
Nerium International
612.701.9544
[email protected]
jillbarnes.myrandf.com
[email protected]
slsteinberg.nerium.com
Attorney
Author
Susan Burns
Susan Burns LLC
612.925.8331
Cher Lindberg
‘’Trea$ure Your Life’’
612.379.7234
[email protected]
susanburnsllc.com
[email protected]
Twin Cities Metro Woman Directory is an advertising division of Encourage Her Network.
©2016 Encourage Her Network. All Rights Reserved.
Women to Watch • Twin Cities Metro Woman Directory
Author
Automotive Sales
Katy Jo Turner
Katy Jo Turner
612-770-8491
Cathy Wirta
Cathy Poppy Wirta DBA Cathy
The Car Coach
952.457.9956
[email protected]
katyjoturner.com
[email protected]
Beauty Services
Book Publishing
Theresa Schmidtman
Mary Kay
651.238.3943
Dara Beevas
WiseInk Creative Publishing
612.200.0983
[email protected]
marykay.com/tschmidtman
[email protected]
wiseinkpub.com
Business Coaching
Business Mentoring
Amber Lemna
Life & Business Psychic Medium
952.261.9624
Jennifer Salness
Jennifer Salness
651.705.6760
[email protected]
amberannette.com
[email protected]
jennifersalness.com
Business Services
Cheryl Leitschuh
The Woman’s Advantage
651.398.7151
[email protected]
womansadvantage.com
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952.217.6868
Business Services
Business Services
Jennifer Smith
Innovative Office Solutions
952.237.3953
Karla Gunderson
Innovative Office Solutions
952.237.3953
[email protected]
innovativeos.com
[email protected]
innovativeos.com
Business Services
Business & Printing Services
Shannon Ballman
Payroll Solutions Plus, LLC
507.720.0551
Anne McClimon
Eagan UPS Store
651.687.0440
[email protected]
payrollmankato.net
[email protected]
eagan-mn-2636.theupsstorelocal.com
Coffee
Cosmetic Skin Care
Alyza Bohbot
City Girl Coffee Co
218.724.6849
Debra Maxa
Refine Laser & Skin Care
952.474.7474
[email protected]
citygirlcoffee.com
[email protected]
berefined.com
Coworking Offices
Employee Benefits Solutions
Laurie Healy
COCO
651.353.2165
Sandra Schlaefer
King and Companies
952.746.5959
[email protected]
exploreCOCO.com
[email protected]
kingandcompanies.com
Essential Oils
Fashion
Lois Walters
do TERRA Essential Oils
612.749.0187
Henrietta Bradley
A Touch of Plush
952.892.7241
[email protected]
mydoterra.com/loiswalters
[email protected]
atouchofplush.com
Fashion
Financial Services
Jennifer Langhart
Doncaster
641.420.1158
Charlene Roufs
Bridgewater Bank
952.893.6859
[email protected]
doncaster.com
[email protected]
bridgewaterbankmn.com
Financial Services
Financial Services
Katherine Bomstad Plotnik
Prosperwell Financial
763.231.9510
Nicole Middendorf
Prosperwell Financial
763.231.9510
[email protected]
prosperwell.com
[email protected]
prosperwell.com
Gifts
Gold Exchange
Sharon Williams
Wilco Enterprise
952.470.9833
Kathy Weller
Karatbars International
952.892.1758
[email protected]
[email protected]
rushforgoldmn.com
Hair Removal
Health and Wellness
Debra Maxa
Refine Laser & Skin Care
952.474.7474
Carrie Boe
SuperStrongChick
763.434.9379
[email protected]
berefined.com
[email protected]
superstrongchick.com
Health and Wellness
Health and Wellness
Cheryl Landwehr
My New Leaf Center
952.807.0415
Cyndi Stavrou
Rising Sun Reiki Studio
612.940.5851
[email protected]
mynewleafcenter.com
[email protected]
myrisingsunreiki.com
Health and Wellness
Health and Wellness
Kristen Hogan
7 Lifestyle
731.571.9554
Lorri Kulberg
Life in Balance, LLC
612.810.1440
[email protected]
[email protected]
lorrikulberg.com
Health and Wellness
Health and Wellness
Mary Darud
Let’s Be Well Together
612.309.3359
Meredith Fjelsted
Dream2bhealthy
612.282.4863
[email protected]
[email protected]
Dream2bhealthy.com
Health and Wellness
Health and Wellness
Sarah Halfen
Asea Associate
612.770.0416
Sarah Smriga
True Sanctuary
612.205.8584
[email protected]
theBestUcanB.teamasea.com
[email protected]
TrueSanctuary.com
Health Insurance Solutions
LIST YOUR BUSINESS HERE!
Beverly Butler
True Choice Services, LLC
507.327.6507
Our popular print and online business
directory for professional women is the
ultimate resource to find and support
successful local women in business.
[email protected]
truechoiceservices.com
Higher Education
Home Services
Anita Cline Cole
St. Catherine University
651.690.6933
Erin Wambach
In The Pink Cleaning
612.987.1620
[email protected]
stkate.edu/ewo
[email protected]
itpcleaning.com
Insurance
Insurance
Elina Robinson
Liberty Mutual Insurance
952.891.6363 Ext. 55014
Susan Ellingson
Above And Beyond Benefits
952.935.1133
[email protected]
libertymutual.com/elina-robinson
[email protected]
abovebeyondbenefits.com
Jewelry
Jewelry
Becka Thompson
Park Lane Jewelry
612.819.3613
Cyndy Stade
Kalypso TwistZ
612.669.0489
[email protected]
myparklane.com/becka
[email protected]
kalypsotwistz.com/cynstade
Leadership Coaching
Leadership Development
Dina Simon
Simon Says Lead
651.270.1118
Denise Trudeau Poskas
Blue Egg Leadership
540.239.5754
[email protected]
SimonSaysLead.com
[email protected]
BlueEggLeadership.com
Leadership Development
Legal Services
Sharon Williams
Sharin Leadership
952.261.2253
Louise Thayer
Legal Shield
651.347.0617
[email protected]
sharinleadership.com
[email protected]
LouiseMThayer.LegalShieldassociate.com
Mortgage Lending
Natural Pain Relief
Diane Wallenta
Movement Mortgage
612.875.7414
Kathy Adams
Real Time Pain Relief
507.951.9772
[email protected]
movement.com/diane.wallenta
[email protected]
mydoterra.com/kathyadams
Pet Care Services
Pet Care Services
Angela Van Grinsven
Vanity Fur Mobile Pet Spa
952.440.9274
Kate Fitzgerald
Fairplay Pet Care
651.900.9683
[email protected]
vanityfurmobilepetspa.com
[email protected]
FairplayPetCare.com
Photography
Photography
Chris Schorn
Christine Photography
651.398.7782
Stephanie Oman
The Imagery
952.890.7640
[email protected]
christinephotography.co
[email protected]
theimagery.net
Professional Services
Professional Women’s Business Networking
Gina Soleil
Gina Soleil
612.578.2750
Shannon Johnson
Encourage Her Network
952.217.6868
[email protected]
ginasoleil.com
[email protected]
encouragehernetwork.com
Promotional Products
Real Estate & Property Management
Chris Johnson
i4 Promotions dba Nimbue
952.461.2127
Shannon Pipho 952.454.3685
Berkshire Hathaway Home Services
Lovejoy Realty
[email protected]
nimbue.com
[email protected]
ShannonPipho.com
Retail
Technology
Barbara Hensley
Hope Chest For Breast Cancer
952.471.8700 Ext. 13
Lisa Koehler
Master Technology Group (MTG)
952.500.6728
[email protected]
hopechest.com
[email protected]
callmtg.com
Travel
Travel
Carmen Schaffer
Viva La Vida Travel
612.532.5387
Connie Delgado
Traveling Goddesses
612.298.0205
[email protected]
vivalavidatravel.com
[email protected]
travelinggoddesses.com
Web Design & Marketing
Women’s Empowerment
Bonnie Backer
PR Caffeine
612.254.6307
Stefanie Peters
Lady Boss Empire
952.210.5684
[email protected]
prcaffeine.com
[email protected]
spladyboss.com
Women’s Clothing
Women’s Clothing
Marie DeNicola
Mainstream Boutique
952.423.7344
Toni Primack
Mainstream Boutique
952.423.7344
[email protected]
mainstreamboutique.com
[email protected]
mainstreamboutique.com
in St. Louis Park
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