Please this printable brochure

VIDEO
REACH A GOLDEN
MARKET SEGMENT
ADVERTISING
We have the RIGHT mix!
• The right sport - the most popular
participation sport in America!
• The right audience - youthful,
upscale, active!
• The right program - offering the
best value in lasting advertising
impression!
Bowling Facts
• Bowling is the largest participation sport in the
U.S.
• 69 million people bowl at least once a year.
• The average person spends 2.5 hours when
visiting a bowling center.
• The average household income of bowlers is
$68,000, approximately 20% higher than the
national average.
• 25 area high schools, McKendree University, and
Lindenwood University have bowling programs
and visit our centers.
• A recent study concluded that the industry... “is
expecting to witness a phase of extraordinary
popularity, positive change and family activities
by widening its customer base, applying
innovative technology and offering a diverse
range of entertainment alternatives”.
• You can ride this wave of popularity!
[email protected]
ST. CLAIR BOWL & BEL-AIR BOWL
www.stclairbowl.com
618-632-2400
www.belairbowl.com
618-233-1703
[email protected]
Low Cost and High Value
Let our
customers
see your advertisement!
Bowling ranks as the most successful
form of commercial recreation ever
developed. By way of comparison,
bowling has almost double the active
participants of golf and more than four
times the active participants of tennis or
skiing.
Bowling is the only major recreational
activity that can market itself as a
competitive sport, a social and family
activity, a multi-faceted party venue,
and a location-based entertainment.
Bowling is particularly well-positioned
to withstand the current economic
slowdown because it offers reasonablypriced, family-oriented recreational
activity close to home.
Bowling appeals to all segments of this
country’s demographic base. A highlysocial activity, it is enjoyed by people of
all ages, physical abilities and skill
levels. Families, employee
organizations, and other groups
frequently bowl together for fun,
fitness, and friendly competition.
Let our customers see your ad!
Video Advertising is just
$600 per year
At St. Clair Bowl:
• 3000 league bowlers visit the center each week
• 10,000 people per week come through the
center for open bowling, Striker’s Cafe, The
Beer Frame Lounge, and Treasure Island
Arcade.
• 42,000 people per month are exposed to our
advertising.
At Bel-Air Bowl:
Did you know that BOWLERS:
• 1600 league bowlers visit the center each week
• Tend to fall in the most desirable mass-market
age group of 18-49 years old.
• 5,500 people per week come through the
center for open bowling, The Arbor
Restaurant, Lucky’s Gaming Lounge, and
Treasure Island Arcade.
• 23,200 people per month are exposed to our
advertising.
At both centers:
• Your ad will run approximately 22,500 times
per year for approximately 12 seconds per
time.
• Frequent, brief replay is optimal for ensuring
brand recognition and recall.
• Are educated, far exceeding the national
average for years in college.
• Have good jobs - almost two thirds have white
collar occupations.
• Have money to spend - average household
income of bowling families is $68,000. Almost
32% of bowlers have household incomes over
$100,000 per year.
• Are likely to own their own homes - more than
three fourths are home-owners.