Macinform September 2011
EDITION SEPTEMBER 2011
Available from September
HalfjaarBeriCHt 2011 MaCiNtOsH retail grOup
iN de tOeKOMst
eN sOMBere CONsuMeNt
collection of insoles
Macintosh Retail Group presenteerde op 28 juli cijfers
over het eerste halfjaar 2011. Frank De Moor meldde dat,
zoals al bij de publicatie van de jaarcijfers 2010 in maart
van dit jaar aangegeven, er dit jaar voor het eerst sprake
is van een lager besteedbaar inkomen voor de consument.
De tegenvallende omzetontwikkeling in de maanden januari tot en met juni heeft bevestigd dat de consument zijn
koopgedrag heeft aangepast aan de minder goede omstandigheden.
Het consumentenvertrouwen was in Nederland in januari
en februari minder negatief, maar verslechterde weer in de
maanden daarna. Oorzaak daarvan zijn de dalende koopkracht vanwege forse bezuinigingen, de toegenomen inflatie alsmede de algehele politieke, economische en financiele omstandigheden. Hierdoor nam de koopbereidheid af.
De stijging van 0,1% die door het CBS tot en met mei
wordt gerapporteerd in de non-food retailbestedingen
werd volledig veroorzaakt door prijsverhogingen bij een
afnemend volume. In België en Frankrijk was de situatie
vergelijkbaar, terwijl in het Verenigd Koninkrijk sprake
was van een grote malaise.
HigHligHts eerste Halfjaar 2011:
· Omzetplus door overname jones Bootmaker.
· Hogere procentuele brutomarge.
· Kosten stijgen, vooral vanwege nieuwe activiteiten.
· Bedrijfsresultaat € 3,6 mln lager.
· Netto winst aan te houden activiteiten daalt met € 2,9 mln.
· tweede jaarhelft belangrijker door hoger omzetaandeel fashion.
· geen uitspraak omzet en resultaat 2011.
Frank De Moor, CEO: “Dat 2011 een moeilijk retailjaar zou worden wisten we al. Een onzekere economie, harde bezuinigingen en toenemende inflatie zijn niet bevorderlijk voor het
bestedingshumeur van de consument. In deze moeilijke markt hebben we ervoor gekozen
om zoveel mogelijk voordeel te geven aan de consument. Desondanks hebben we, bij stijgende inkoopprijzen, een hogere procentuele brutomarge gerealiseerd door betere inkoopvoorwaarden. We hebben in moeilijke tijden ook gedurfd te investeren in nieuwe activiteiten
en in onze cross-channel aanpak. De strategische keuze om de sector Automotive &
Telecom te verkopen leidt tot een hoger omzetaandeel van Fashion. Hierdoor wordt
het eerste halfjaar steeds minder belangrijk in ons resultaat omdat het zwaartepunt
voor schoenenretailers traditioneel nu eenmaal in het tweede halfjaar ligt.”
Gelet op de moeilijke marktomstandigheden spreekt de
Raad van Bestuur zich niet uit over omzet en bedrijfsresultaat van Fashion en Living voor geheel 2011.
Onderstaand een samenvatting van de belangrijkste
punten uit de presentatie. Het persbericht is in zijn
geheel te lezen op www.macintosh.nl
Aantal winkels eerste halfjaar
of the human
% +/€ mln
288,0 the foundation
Omzet eerste halfjaar 2011 en 2010
(€ mln )
H1 2010 development
of a new404,8
2,1% PSB Shoe
Bedrijfsresultaat eerste halfjaar
Starting in September, these insoles,
of 100% recy
Nettowinst aan te houden activiteiten
Latest home interior trends now
2,0 available at
available at Kwantum
1 Betreft Fashion en Living (inclusief Jones Bootmaker, geconsolideerd vanaf 17 april).
2 Betreft exploitatieresultaat BelCompany (verkocht aan Vodafone) en Halfords (besluit tot verkoop).
Brantano UK invests in the future
Jones Bootmaker climbs to the top
Half-yearly figures for 2011
Macintosh Retail Group formulas
Scapino continues growing
The concept behind the development of the insoles was
to combine functionality with the use of natural materials. The use of plant-based and animal fibres improves
the functional properties of the insoles. These materials,
which are both people and environmentally friendly,
absorb more moisture, are comfortable to wear and
provide greater air permeability. These qualities give
PSB Shoe Insoles a major advantage over other insoles
on the market. The PSB insole is constructed of two
layers, each with specific properties that contribute to
greater comfort and improved functionality.
continued on page 2
The collection comprises four different
types of insoles.
Fitting: this insole comfortably reduces
the volume of your shoe by around half a
shoe size. The insole consists of a base
layer made of Portuguese cork and a top
layer made of an organic cotton/hemp
Warming: designed to ensure pleasantly
warm feet through the use of a base layer
of wool felt that prevents cold from passing through the sole and a top layer of
Merino wool fleece.
Cooling: keeps feet dry and fresh. The
cooling effect is achieved thanks to a
base layer of Kashmir goat wool and a
top layer of organic cotton. The cotton
absorbs moisture, which is then absorbed
by and transferred through the hollow
fibres of the goat’s hair. A combination
of goat’s wool and natural rubber creates
a breathable structure.
Supporting: the final version is available from November and is an ‘upgrade’ for your shoes. The geometry,
unique to PSB Shoe Insoles, is the result of collaboration with podiatrists and orthopaedic shoemakers. This
insole is constructed of compressed coconut fibres with
natural rubber and a top layer of organic cotton, making it lightweight and ventilating. The combination of
materials and production technique used have resulted
in a product with extremely comfortable and resilient
qualities and an excellent ‘memory’, which means the
insole always returns to its original shape.
Perfect fit every time
The Fitting, Warming and Cooling styles are available
in 12 sizes (shoe sizes 24 to 47) and the Supporting in
8 sizes (shoe sizes 32 to 47). If the insole does not fit
perfectly into the shoe, it can easily be cut to fit.
All insoles are machine washable (‘delicate’ wash cycle,
PSB Shoe Insoles: happy feet, happy nature
Nea International not only feels strongly about healthy
feet, but also about our ecological footprint. That is
why PSB Shoe Insoles are made of 100% natural materials and produced in a sustainable manner - good for
your feet and good for the environment.
Our readers will have noticed that, in each issue of
Macinform, we often highlight a variety of initiatives from
our shop formulas that involve sustainable business practices.
These initiatives are stamped with a consecutive number.
However, this numbering does not mean that these are
the only initiatives. On the contrary, the 2011 Annual Report
examines all sustainability-related topics.
OshKosh B’Gosh kids branded shoes
exclusively available at Brantano UK!
Brantano UK is proud to announce that from autumn 2011 they
will be the only UK footwear retailer with exclusive availability
of OshKosh B’Gosh branded shoes. The range will launch with a
collection of shoes for Back To School available for pre-school
and junior boys and girls, shoe size ranging from 4 - 2. This will
expand in winter with casual out of school styles and beautiful
boots, through to summer with an injection of colourful
canvas and sandals. OshKosh B’Gosh branded
shoes will be available nationwide in all
of Brantano stores and to buy online at
Famous kids brands
Brantano UK has stocked OshKosh B’Gosh footwear for over
7 years, offering quality footwear with strong detailing and eye
catching designs. OshKosh B’Gosh prides itself on its American heritage, a brand that started in 1895 with an emphasis on
quality and comfort for kids. OshKosh B’Gosh today is an
internationally famous children’s wear brand, which has grown
from its denim dungarees roots, to now being sold in over 40
countries around the world.
OshKosh B’Gosh will accompany other world famous kids
brands in Brantano UK stores such as Clarks, Hush Puppies
and Skechers, offering variety and a great reason to treat the
kids feet at Brantano.
Brantano UK invests
in the future of the youth of today
Over the past year, Brantano UK has been
giving the opportunity for young appren
tices to begin their working careers with an
extensive training programme to develop
skills, knowledge and experience in the fast paced retail environment of
Brantano. In-store and at head office, various positions have been filled
with some very talented and ambitious young men and ladies who are
very keen to begin their careers with a flying start.
From the Brantano UK store in Oldbury, apprentice Luke Tyler was
nominated for Apprentice of the year. Luke successfully made it to the
Semi Finals but unfortunately just missed out on the finals. Luke has
been awarded the honour of ‘Highly Commended’ in the Apprentice
of the year category at the National Apprenticeship Awards 2011.
Luke, who aims to complete his apprenticeship by summer this year,
started his training in Retail for Brantano through ‘First4Skills’, a UK
apprenticeship programme in August 2010. Luke’s main duties at
Brantano involve: exceptional customer service on the shop floor,
meeting and exceeding expected sales targets, maintaining high standards in the stockroom; ensuring deliveries are dealt with quickly and
accurately; identifying, quality checking and returning stock to the
warehouse if necessary.
recommend an apprenticeship to anyone and, although it only lasts
for a year, I firmly believe that if you put your mind to it, it can lead
to bigger and better things. My proudest achievement so far is being
selected to go onto the ‘Opening Team’ for new Brantano store openings, which will enable me to represent the company within the wider
public arena, by helping to set up a new stores merchandising, point of
sale and to ensure the shop floor and back office are ready to use.”
Brantano opens doors to a better future
Brantano UK has already recruited 20 new apprentices for 2011 and
hopes to continue to recruit more apprentices over the next few years,
to train and develop the skills and
knowledge required to have a
successful career and exciting
future job prospects in the
competitive retail industry
Icing on the cake
The opportunity to take up an apprenticeship at Brantano has enabled
Luke to take his career to the next step, gaining a new, accredited
qualification while getting real-life experience and learning the ropes
of the business. Luke said: “I’m thrilled to receive the ‘Highly commended’ status at the awards - it was an honour just to be short listed
to be honest. I have learnt so much from working in Brantano and it
has made me more confident in what I believe I can achieve in the
future and this recognition is the icing on the cake really. I would
Extra traffic at Brantano Belux
Strength in numbers
*Bij afgifte van deze bon ontvangt u €5
korting bij een aankoopbedrag vanaf €10.
*Kortingbon enkel geldig op datum van uitgifte.
op de volled
0 017110 000172 >
Collaboration pays off, as is clear from the extra traffic
created by Brantano Belux by organising joint campaigns
with other parties. Together with ‘Sport Voetbalmaga
zine’, the men of Belgium were invited to visit Brantano
and, together with the magazine ‘Goed Gevoel’, the ladies
were enticed to stop by a Brantano shop.
Geldig in alle Brantano winkels en dit op de volledige collectie: schoenen, tassen en accessoires.
Deze bon wordt niet terugbetaald in contanten of cadeaubon. Deze korting is niet cumuleerbaar
met andere of dezelfde voordelen. Niet geldig tijdens de sperperiode. 1 Bon per klant.
In both campaigns, Brantano shops were the
focus and pick-up location for the special offers. An
attractive collection, extra discount voucher and customer-friendly approach persuaded Brantano ‘campaign
shoppers’ to make additional purchases.
A treat for the ladies
The ladies could redeem a special coupon from ‘Goed
Gevoel’ magazine at Brantano for a wellness box, women’s box or breakfast box. All of the boxes contained a
gift voucher for a free Bama Silky Spray. In addition, for
every €10 purchase made, the shopper received an extra
discount coupon for Brantano worth €5. This gesture
was enough to persuade lots of ladies to have a look at a
Brantano shop. A total of 1 in 4 redeemed the coupon
and made a purchase at Brantano.
HAAL DEZE FANTASTISCHE
LE COQ SPORTIF NU VOOR
SLECHTS € 5 I.P.V. € 14,95!
Knip de voordeelbon uit en haast u naar de dichtstbijzijnde Brantano winkel.
Geldig voor één paar Le Coq Sportif slippers (keuze van maat 36-50) aan de prijs van € 5 in een Brantano ﬁliaal naar keuze
bij afgifte van de volledig ingevulde bon. Aanbod geldig van 17/05/2011 t.e.m. 25/05/2011 of zolang de voorraad strekt. 1 bon
per persoon. Niet in geld inwisselbaar. Niet cumuleerbaar met andere kortingen of acties.
............................................................................. Voornaam: ................................................................................
...................................................................................................................................... Nr.: ..................................
........................................ Gemeente: ....................................................................................................................
............................................................................. Dichtstbijzijnde Brantano winkel: ...........................................
Ja, ik wens op de hoogte gehouden te worden van Brantano promoties via e-mail.
Ja, ik wens op de hoogte gehouden te worden van Brantano promoties via gsm.
Ja, ik wens op de hoogte gehouden te worden van promoties van Sport/Voetbalmagazine via e-mail.
In samenwerking met
Uw gegevens worden in de bestanden van Roularta (RMG, Meiboomlaan 33, 8800 Roeselare) en Brantano (Brantano NV, met zetel te 9320 Erembodegem, Kwadelapstraat
2) opgenomen om u op de hoogte te houden van onze activiteiten. U kan uw gegevens
steeds raadplegen, verbeteren of laten schrappen. Uw gegevens zullen nooit aan derden
worden overgemaakt. Voor de volledige privacyverklaring of voor toegang tot of correctie
van uw gegevens kan u zich wenden tot www.sportmagazine.be of www.brantano.be.
Verantwoordelijke uitgever: Roularta Media Group, Meiboomlaan 33, 8800 Roeselare.
V.U. E. Verhaeghe – Brantano NV
Kwadelapstraat 2 - 9320 Erembodegem
The discount campaign organised together with ‘Sport
Voetbalmagazine’ proved that men, too, can be tempted
into buying a product. More than a quarter of them
took advantage of the special offer and also bought
something extra at Brantano.
‘Industrial’ is hot
Latest home interior
trends now available
Research has shown that most people update
their interior once every nine years. But it is not
always easy to choose a whole new interior
style. After all, people want a home that
expresses their personality. Obviously, price
also plays an important role. All the more
reason for consumers to visit Kwantum, where
they’ll find collections that are in perfect
keeping with today’s modern design trends and,
equally as important, are highly affordable.
‘Industrial’ design furnishings from Kwantum are all
the rage. The furniture pieces have a rugged and functional look, with a weathered, vintage character, and
are mostly made of iron, metal or wood. This style
includes the use of lots of numbers, letters and stamps.
The ‘Industrial’ style available at Kwantum is not
limited to the colours white, natural, grey, black and
brown, but also includes such bright colours as yellow,
blue and red. A clever combination
of colour and materials lets you
create a distinctly personal home
In addition to this rugged design
style, other interior styles are also
available this fall in Kwantum
shops, including Poetic (romantic),
Winter Garden (country) and
Modern Classic. The various styles
and trends at Kwantum all have
one thing in common, namely, that
- without exception - they are
extremely affordable. And that’s
something consumers appreciate…
fashion to the limits
The winter 2011 is to be a season of extremes…at least in
terms of fashion.
We can expect to see the use of wool versus silk materials,
both chunky and fine knits (in cardigans), shaggy fabrics,
and smooth, minimalist materials. Skinny trousers are still
‘in’, but so are pleated trousers and even bell bottoms.
Summer shorts can still be worn with leggings and tops are
short and cut into blocks. Perfect for winter layering!
We can also expect to see a feast of fabrics, from a pro
fusion of patterns and animal prints (yes, they’re still in
style) to tweeds and the rich look of multicoloured checks
and jacquards. But rest assured, solids are still very much
necessary to create a soft, contrast look and continue
the colour-blocking trend.
Most important, of course, is that you know what kind
of shoes to wear this fall, so I’ve put together a list of
Team from Jones Bootmaker took part in the ‘The Three Peaks Challenge 2011’
Jones Bootmaker rises to the top
3 Peaks, 3 charities
The difficulty of of the Three Peaks
Challenge shouldn’t be underestimated.
Nevertheless, apart from reaching their
personal goals by climbing the three
highest peaks, the team raised money
for charity. The raised amount has been
divided equally between three charities Footwear Friends, Help for Heroes and
By taking part in the Three Peaks Challenge Jones
Bootmaker will not only make the most of charitable
donation the contribution will also warm hearts and fund
The National Three Peaks Challenge is a well known adventurous
challenge which involves walking the highest mountains in Scotland,
England and Wales within 24 hours. A team from Jones Bootmaker,
either brave or foolhardy, depending on your point of view, climbed the
three highest UK peaks - Ben Nevis, Scafell Pike and Snowdon on the
“Peter Smale: The word ‘challenge’ could not have been
better chosen! We started the ascent of Ben Nevis at 6am
Saturday morning and it probably took us 3 hours to
reach the summit. Being the highest peak in the UK we
were not surprised to find snow at the top! From Ben
Nevis we drove to Scafell Pike in the Lake District. Time
was getting on and although we ascended in daylight we
made our descent in darkness, hence the head torches.
This was undoubtedly the most difficult part of the challenge - it was raining and the conditions were slippery, so
keeping one’s footing was a skill in itself. However we all
managed to survive in one piece before heading off for
Snowdon. Of the three peaks Snowdon was probably the
least challenging in that it is mainly track and steps.
We all completed the challenge and feel a great sense of
personal achievement. It was a team effort where we all
supported each other, and were motivated by not letting
our colleagues down and completing the challenge to
raise money for three very good causes”.
Must-haves for Fall/Winter 2011-12
Fleece and fur trim (faux fur)
Masculine lace-up shoes
Rugged women’s boots
Broque lace-up shoes
Smooth (leather) lace-up shoes
Hiking style boots
Rugged men’s boots
Footwear Friends is a charity which provides financial assistance to people
who have worked in the Shoe Trade but have fallen on hard times. Established
in 1836 it is the only charity dedicated solely to the support of those who have
served the footwear industry, whether in design, manufacture, distribution,
retail or repair.
Help for Heroes is a non political and non critical charity founded in October
2007 out of a desire to help wounded Servicemen and women returning from
Afghanistan and Iraq. Help for Heroes believe that anyone who volunteers to
serve in time of war, knowing that they may risk all, is a hero.
Headway is a charity set up to give help and support to people affected by
acquired brain injury. It offers a wide range of services, including rehabili
tation programmes, carer support, social re-integration, community outreach
and respite care.
Reward for educational support
is presented with an
‘Award to Industry’
Brantano UK received a special recognition award at the
beginning of June, this annual ‘Award to industry’ was
presented by nationally established ‘Leicester College’.
The award recognises and celebrates the college’s links
with industry on a local and national scale. The businesses
nominated for these awards have provided essential
support for education and training by donating materials
and equipment, providing work experience, setting
projects to count towards student final results and advice
to Leicester college learners.
Fresh, creative ideas
The awards were categorised into the following groups:
Small business - Innovation - Company training - Sponsorship and Sustainability. Brantano UK won the Innovation award, and have been presented with a certificate
and award trophy that can be seen at Brantano UK
head office. Brantano UK has worked closely with
Leicester College footwear design students for 3 years
now, whereby the students have the opportunity to
Sam Sawkill, one of the footwear design
students at Leicester College who was nomi
nated by Brantano’s ladies buying team as
the winner of a shoe design project for 2011
in association with Brantano UK, with his
winning shoe design.
design a brand new footwear style with a project brief
that is put together by the Ladies Buying team. Paula
Newman, Ladies Footwear Buyer at Brantano UK
says, “Working with the footwear design students at
Leicester College is a great opportunity to meet some
great new talent, and to have an insight into some fresh,
creative ideas of new innovative footwear styles. There
are very few colleges or students who specifically study
just footwear in the UK, so at Brantano UK, we
want to encourage and support this fantastic course and
talented young designers.”
Brantano Footwear is keen to continue working in
collaboration with Leicester College on an annual
basis and will be looking at developing a new project for
the new intake of students for 2012.
Sizing Weeks’ at Dolcis
Free sizing service
Children’s feet not only need room to grow, but also sufficient
support. That is why it is so important to properly measure both
feet, both lengthwise and widthwise. At Dolcis consumers can
be sure that their children are sized appropriately for their
shoes, allowing for safe growth.
Children’s feet grow rather quickly, as
many as three shoe sizes per year the
first three years! After that, they can
grow two sizes a year. In addition to ...laat je voeten meten...
measuring the size of the child’s feet,
the shoes are also measured using an
inside measurement device. This is important because it is
difficult for children to feel where exactly their toes end
and how much space there is at the toe. Although there must
be enough space for the toes, the shoes should not be too big.
During the ‘Children’s Sizing Weeks’, Dolcis will be shining the
footlights on this free service.
50% off second pair of children’s shoes
Dolcis is running a special offer during ‘Children’s Sizing Weeks’.
For every pair of children’s shoes purchased, the customer can buy a
second pair at half price. This offer is also valid online at www.dolcis.nl.
Customers also receive a free Flip Doll
with every purchase of Clarks kids shoes!
t.w.v. € 9,95
BIJ AANKOOP VAN EEN PAAR
CLARKS KIDS SCHOENEN
Special Tour bus
Invito Tour 2011!
Last spring, Invito introduced the ‘Invito Tour’. In a pimped-up
Volkswagen bus, Invito visited all the ‘real places to be’, parking its
snazzy, eye-catching bus at fun locations. The goal of the tour was to
reach the Invito target group @the right place @the right time.
Shoes for free
During the summertime, many people’s calendars are filled
with all kinds of hip festivals and gatherings, many of which
are popular with fashionable young people. Invito was right
there with them! Invito captured all the beaming, energised
fans on film and posted the pictures on its website. This
resulted in a huge boost to the numbers of visitors to the site,
as well as an increase in Facebook followers. Festival-goers
who didn’t let the opportunity pass to be ‘snapshotted’ could
also enter to win a free pair of Invito Shoes!
See you there
The Invito Tour kicked off the tour on June 4 at
the Free Your Mind Festival in Arnhem, made a
stop at the Festival Mundial in Tilburg from
18-19 June, followed by the Rockit Open Air
event in Utrecht on 30 July. The indoor Pakhuis
festival in Rotterdam and various other locations
will be ‘conquered’ by Invito this fall.
Want to know where Invito
will be popping up in coming months? Check the site
regularly, follow us on Facebook, and sign up for the
newsletter to receive the latest Tour updates!
Follow us on:
A good example to follow Successful
to be continued at Scapino
Following the example of Brantano Belux, Scapino is
joining forces this fall with the well-known Plopsa amuse
ment parks in the Netherlands and Belgium. Given the
popularity of these parks and the much-loved Studio 100
characters Gert and Samson, Scapino expects this cam
paign to generate extra traffic.
It pays to shop!
During the campaign period, customers can buy one
admission ticket to Plopsaland for only €10 for every
€15 spent. The consumer can choose which of the four
Plopsa parks they want to visit. The admission tickets
are valid until the park closes
for the winter, which means
they can be used during the
fall and Christmas school
breaks. Scapino is announcing the campaign in its advertising leaflets, website, newsletter and using special in-store displays. Scapino is also
organising a colouring competition, with a chance to
win free tickets to Plopsa Indoor in Coevorden. Scapino
is handing out discount vouchers at the Coevorden
location, which is certain to create extra shop revenue.
Collaboration between Macintosh Retail Group and TFT
u c t i on
Like all products, every pair of shoes has an ’ecological footprint’. This footprint is a global measurement
of sustainability, in which all aspects involved in the
creation of the product are examined.
These aspects include:
Where and how the raw material is acquired.
The extent of the environmental impact during
The types of synthetic materials used.
The chemicals used.
Any human health risks during production.
What many consumers are not aware of is that the
shoe production chain may involve deforestation in
order to provide grazing land for cattle (leather), that
environmentally hazardous chemicals are used to tan
the leather, and that child labour is sometimes used for
the production of shoes. Macintosh Retail Group and
opposed to every
one of these.
a ct i on
Macintosh Retail Group has been working together with
TFT since 1999. In 2010, the collaboration resulted in
the establishment of the Leather & Shoe Group, which
aims to make the leather and shoe industry more trans
parent, promote sustainable business practices, and
establish an industry standard similar to FSC certifi
cation for tropical hardwoods. Early this year work
shops were organised by Macintosh Retail Group in
Guangzhou (China), London and Den Bosch as part of
Workshops for ‘sustainable’
and shoe store chains
Ensuring a healthy eco-footprint requires transparency
throughout the entire chain. The average pair of shoes
can contain as many as 150 different components of
different origins. Natural materials are often wrongly
viewed as ecologically responsible, while synthetic
materials are considered environmentally unfriendly by
definition. But the fact is that both have an impact on
our environment, but the ultimate goal is to find the
right balance between the materials used, the processing
of those materials and recycling options. Transparency
throughout the chain is not enough. Equally important
is awareness of the entire process, from raw material to
Strength in numbers
Macintosh Retail Group lives by the credo “By changing the story of our products, we can change the story of
But you can’t change the world all by yourself within
such a complex process. That is why Ingrid Weijer, with
the support of Eric Coorens, COO of Macintosh Retail
Group, gave TFT Leather & Shoe Group workshops
in both London and Den Bosch. Jeffry Kuperus from
Macintosh Hong Kong organised the workshop
in Guangzhou (China). These workshops enable
Macintosh Retail Group and TFT to gain broader
support, ultimately leading to the following desired
Transparency throughout the entire chain, from raw
material to the product itself and the recycling of the
Improved sustainability throughout the chain.
Increased awareness on the part of consumers.
Mapping out the best practices in order to arrive
at uniform certification guidelines.
New AT Scapino:
Le Coq Sportif, Champion, Maui, Clarks en Hush Puppies
This fall, a number of famous brands are being added to the
already extensive Scapino product range. Customers will soon
find trendy collections from Le Coq Sportif, Champion and
Maui, as well as contemporary and comfortable shoes from
Clarks and Hush Puppies at Scapino. As can only be expected,
all the new products will be available at typically low Scapino
prices. Scapino offers its LowPriceGuarantee on all of its name
The current collection of shoes, clothing, accessories and bags
will be placed prominently in the shops, clearly displaying the
familiar logos from the new brands.
HALF-YEARLY REPORT 2011 for Macintosh Retail Group
Investments in the future
and cautious consumers
weigh down results
Macintosh Retail Group presented its figures for the first
half of 2011 on 28 July. Frank De Moor announced that,
as indicated in the publication of the 2010 figures in
March of this year, consumers have less disposable income
for the first time this year. The disappointing turnover
development in the months of January to June has
confirmed that consumers have adapted their buying
behaviour to the less favourable circumstances.
Consumer trust in the Netherlands in January and Febru
ary was less negative, but worsened in the subsequent
months. The reason for this is the decreasing spending
power due to significant cuts, increased inflation and the
overall political, economic and financial landscape. This
has resulted in less willingness to spend. The 0.1% increase
through May reported by the CBS (Central Bureau of
Statistics) in non-food retail spending was caused in its
entirety by price increases and decreasing volume. The
situation was comparable in Belgium and France, while
the United Kingdom experienced a major slump.
Highlights of first six months of 2011:
· Turnover plus due to takeover of Jones Bootmaker.
· Higher gross margin in terms of percentage.
· Cost increase, primarily due to new activities.
· Operating result down by € 3.6 mill.
· Net profit on continued activities decreased by € 2.9 mill.
· Second half of year more important due to higher turnover
percentage of Fashion.
· No statement on turnover and results for 2011.
Frank De Moor, CEO: “We were already aware that 2011 would be a difficult retail year. An uncertain
economy, tough cuts and rising inflation are not conducive to the spending habits of consumers. In
this difficult market, we have decided to give consumers the advantage as much as possible. In spite
of the situation and with rising purchasing prices, we have succeeded in achieving a higher gross
margin in terms of percentage through better purchasing conditions. During a difficult period,
we have taken the risk to invest in new activities and in our cross-channel approach. The
strategic decision to sell the Automotive & Telecom sector resulted in a higher turnover
percentage of Fashion in total turnover. As a result, the first six months are less
important in terms of returns, since the most important period for shoe retailers has
traditionally been the second half of the year.”
Considering the difficult market
conditions, the Managing Board has
not made any announcements on turnover and
operating result for Fashion and Living for all of 2011.
Below is a summary of the most important points from
the presentation. The entire press release can be read at
Key figures for first half of 2011
(€ mill )
Operating result (EBIT)1
Net profit from continuing operations1
Net profit from activities to be discontinued2
Total net profit
1 Concerns Fashion and Living (including Jones Bootmaker, consolidated from 17 April).
2 Concerns exploitation result for BelCompany (sold to Vodafone) and Halfords (resolution to sell).
Number of shops
Turnover development in first half
% +/+ 4.8%
Operating result in first half of 2011
1 The entry ‘Other’ includes all costs not directly attributable to the sectors.
Manufacturer of orthopaedic and sports braces stretching the boundaries
Nea International celebrates
In celebration of this milestone anniversary,
NEA is donating to the ‘Johan Cruyff Foundation (JCF)’. NEA’s donation helps JCF promote
snowboarding and skiing among disabled
children and young people. Snowboarder Merijn
Koek (shown here with Johan Cruyff) is the JCF
ambassador for these winter sports. He is one of
‘The Johan 14’, a group of young athletes with
a physical or intellectual impairment.
Freedom of movement
Nea braces are used in many countries around the
world. Originally developed in the 1980s by Dr. Cees
Rein van den Hoogenband and the late Professor Co
Greep, they are based on the Frans Coumans tape
technique. The establishment of Nea International by
Macintosh Retail Group was the first step. The next
was to have a team of physicians, physical therapists
and taping experts develop a range of products for various joints.
to uncover hidden talent
Pump it Up with Shick*!
The shoe brand Shick* launched a design competition
for charity together with the magazine CosmoGIRL!
Cosmo ‘girls’ were invited to design the ultimate party
pump. For every pair of pumps sold, Shick* will
donate to Plan. Girls first. Plan promotes the rights of
girls and aims to help create a world in which girls
have the same rights and opportunities as boys, so that
all children can develop as equals.
Nea feels strongly about healthy movement for both
young and old. The Cruyff Foundation endorses this
vision, primarily with regard to children with a limita-
The official celebration of Nea’s anniversary took place
on 19 May in Maastricht under the theme ‘Dreaming,
Devising, Doing’, three elements that are essential to
turn ambitions into accomplishments. The varied programme, featuring music, images and interviews, gave
the ‘Pushing Ambition’ slogan even more substance.
The two Nea brands - ‘Push’ for treating joint injuries
and PSB for preventing sports injuries - have earned an
international reputation within the worlds of orthopaedics and sports. But, according to Director Rob Müller,
Nea does not plan to stop here. “When it comes to the
playing field of healthy movement, our goal is to give
shape to the future of Push and PSB together with our
clients and suppliers. The ultimate goal is to reach a
growing number of consumers worldwide and help
them regain some of their freedom of movement.”
tion. The shared ambition of Nea and the Cruyff Foundation is expressed in the project “From FUNdation to
Talent’. This project gives children and young people
the opportunity to develop their talent, push the limits
and, ultimately, even perform on a Paralympic level.
Nea’s anniversary slogan ‘Pushing Ambition’ underscores their joint efforts.
This year, Nea International is celebrating its 25th anniversary. In
honour of this memorable occasion, a special anniversary slogan
has been created: ‘Pushing Ambition’. To give more meaning to
this slogan, Nea is supporting the Cruyff Foundation project ‘From
‘FUNdation to Talent’ during its anniversary year. This project is
aimed at encouraging young people with a physical disability to
practice sports, particularly skiing and snowboarding. The ultimate
goal is to have these young athletes work their way to the top. And
Nea International wants to help make this happen.
Kwantum, Scapino, Dolcis, Invito, Manfield, PRO,
Shick* And Steve Madden sign declaration
Formats Macintosh Retail Group
The use of fur is not only unnecessary, but also has a
Information on the fur policy of shops
and store chains enables consumers
to choose fur-free shops. By taking
a stand against fur, Kwantum,
Scapino, Dolcis, Invito, Manfield,
PRO, Shick* and Steve Madden
can contribute to global efforts to
promote fur-free fashion.
Across the world, influential performers, athletes,
writers, and others are making efforts to increase
awareness of the animal suffering associated with fur.
Celebrities like Lady Gaga and Pink are making
statements in the media against the wearing and selling of fur. In the Netherlands, Bont voor Dieren
receives support for its campaigns from famous Dutch
celebrities like Georgina Verbaan, Giel Beelen, Patrick
and Rossana Kluivert, Henny Huisman and Jan
Seal of approval
CFFS is the result of the international demand for a
global campaign. By supporting, encouraging and
stimulating retailers to implement a fur-free policy,
CFFS aims to put an end to the sale of fur. The CFFS
seal of approval is represented in the Netherlands by
the Bont voor Dieren foundation. This foundation is
for animals and against fur. They aim to achieve the
Consumers stop buying and wearing fur.
Politicians take legal measures against the
Fashion designers stop using fur in their
Shops stop selling fur.
negative impact on the environment. The reason is
because most fur comes from fur breeders and involves
all the usual problems of intensive animal farming,
including foul odours, ammonia and fine dust problems. To prevent rotting, fur is also treated with all
kinds of environmentally harmful substances.
Kwantum, Scapino, Dolcis, Invito, Manfield, PRO,
Shick* and Steve Madden recently joined ranks with the
Bont voor Dieren (Fur for Animals) foundation. By
signing the Consumers For a Fur-Free Society (CFFS)
declaration, they guarantee that all products they sell
comply with fur-free guidelines. This commitment
reflects the vision of the formulas to help create a better
world without animal suffering.
The winner will receive a chest full
of shoes and can give away no
fewer than 10 pairs of the pumps
in her own design to friends and
family. Or keep them for herself!
The pumps will be available in all
participating Shick* shops in the
Netherlands and online at shickshoes.com starting in the spring
The jury hard at work carefully reviewing around 900 design
submissions to determine a winner.
Design your dream heels
For creative and fashionable ladies who have always
dreamed of a career as a shoe designer, Shick* has provided the perfect opportunity for them to shine. The
‘Design your dream heels’ competition in collaboration
with CosmoGIRL! challenged all fashionistas to show
their most ‘dazzling’ side.
Chest full of shoes
The most creative, fashionable and Shick*-a-like
design will be chosen by a jury of experts as the ultimate
party pump and, as the crowning touch, will be put into
Dazzling in Shick*
The winning design will be selected by a jury of experts,
consisting of the Marketing Manager of Shick*, the editorin-chief of CosmoGIRL! and Miss Nine. In addition to serving
as an ambassador for Plan, Miss Nine is also an international
DJ and the face of Levi’s Curve jeans. In February 2012, she’ll
be dazzling her every step wearing the newest Shick* shoes.
The jury will announce the winner on 22 September, International Day of the Girl.
Plan is convinced that both girls and boys can
have a better future if girls are not allowed to
fall behind. After all, society can only achieve
a proper balance even its girls are allowed to
develop to their full potential. Only when girls
are allowed to explore their strengths will poverty be a thing of
On 20 April, the 200th Scapino shop opened
its doors in the Netherlands. The newest shop
in Nieuwleusen Overijssel was also new for
Scapino in another respect, namely, that it
features the new, smaller 350 m2 shop concept.
Other Scapino shops in the Netherlands and
Belgium have an average surface area of around
800 m2. The core range in the new, smaller shops
is the same as in the larger Scapino shops, but a
number of product groups are available with
fewer choices. A flexible shop layout allows
Scapino vary the product groups often, depending on the season. Scapino can better meet
customer needs as a result.
Size isn’t everything
The opening in Nieuwleusen was followed by the
opening of two more small-scale Scapino shops
in May in Hoek van Holland and Rijen, followed
by a new shop in Ulft in July. This new shop
concept allows Scapino to increase its expansion
possibilities. These openings are also in keeping
with Macintosh Retail Group’s strategy to meet
demands in the shoe market with a larger number
of differently positioned shop formulas.
Scapino, the largest shoe retailer in the Netherlands, also
sells clothing, sports and leisure products for the entire
family. Its high-quality and up-to-date product range is
offered at highly affordable prices under the motto:
Choosing Scapino pays off! The launching of a new,
smaller shop concept in April enables Scapino to makes
its affordable range available to customers in smaller
towns as well.
Eric Coorens, COO of Macintosh Retail Group:
“I believe that this development is very positive
for Scapino, as well as for Dutch consumers.
Scapino should have shops in all relevant Dutch
shopping areas. This allows us to serve consumers who would also like to buy their shoes in their
own town or village. It is an excellent initiative,
in my opinion.”
visualises appeal of shops
Editor: Postal address: Production: Printing: Mr. P.T.A. Hünen
Macintosh Retail Group
PO box 110, 6190 AC Maastricht
Caris & Sak, Heerlen
This Macinform is printed
on FSC© certified paper.
Should different interpretations arise between the Dutch and
the English language version, the Dutch language version prevails.
In connection with the opening of Macintosh Retail Group’s office at
Maastricht Airport, Maastricht artist Hank Beelenkamp was commissioned
to produce a work of art. The statue is entitled Les Papillons and depicts a
person attempting to catch butterflies. Hank created the piece to reflect the
basic concept behind retail, namely, to ‘catch’ consumers in shops and entice
them to buy something. The statue is cut from Massangis, a French limestone
from Burgundy that dates back around 165 million years.