Brand Identity Guide 2010

Transcription

Brand Identity Guide
2010
Contents
02
Contents
Logo
Logo Versions
Logo Usage Examples
Clear Space Allowance
Logo Misuse
Color Palette
Typography
Business Card
Letterhead
Envelopes
Lanyard
ID Card
Docket
Corporate Reports and Brochures
Press Adverts
Hoardings, Banners and Pennants
Corporate Presentation
Data Sheet
Case Study
Collateral Color & Photography
White Paper and Point of View
Corporate E-Mail Templates
Corporate Merchandise
Exhibition Booths and Backdrops
03
04
04
04
05
05
06
07
08
10
11
11
12
13
14
15
16
16
20
22
23
25
26
27
Logo
We have improved the logo, making the font more
contemporary and refining the overall identity for
use across all communications.
We also encourage you to use the logo without
the words “Accelerating Business OutcomesSM” to
give our logo the greatest visual impact and
increase its memorability.
Accelerating Business Outcomes, should be used
with a superscript {SM} as the registered mark.
If external parties wish to use our logo with the
tagline, they should get special permission from
the Virtusa marketing department.
For consistency, we now have two options to
choose from, which you will see outlined below.
03
Logo
Positive Logo Use
Full color version. The positive logo is used on white or light surfaces.
Our logo consists of two colors.
Colors
PANTONE
Virtusa - Pantone Blue 072 U
The dot on i - Pantone Hexachrome Orange U
CMYK
Virtusa - C 100, M 90, Y 0, K 5
The dot on i - C 0, M 100, Y 50, K 0
RGB
Virtusa - R 31, G 60, B 146
The dot on i - R 247, G 148, B 30
Logo Use Notes
The Virtusa logo cannot be used with the tagline if the logo is
less than the size given below.
0.74cm/
27pt
4.25cm/167pt
Remove the tagline if the size of the logo in the original
artwork is less than 4.25cm x 0.74cm for print publications,
167pt x 27pt for web publications.
Option 1
Option 2
For standard usage
For usage under special permission
Logo Versions
Black & White and Reverse Logo Use
Black & white version. The black & white version is used on
white or light surfaces where the color logo cannot be used.
Reverse version. The reverse version is used on black or dark
surfaces where the color logo cannot be used.
Black and white option 1
Reverse option 1
Black & White Colors
Virtusa - Pantone Black U
C 00, M 00, Y 00, K 100
R 35, G 32, B 31
Black and white option 2
Reverse option 2
Black and white option 3 with tagline
Reverse option 3
Black and white option 4 with tagline
Reverse option 4
The dot on i - Pantone Black U or Pantone 430 U
C 00, M 00, Y 00, K 100 or
C 00, M 00, Y 00, K 75
R 35, G 32, B 31 or R 99, G 100, B 102
Reverse Colors
Virtusa - C 00, M 00, Y 00, K 00
R 255, G 255, B 255
The dot on i - Pantone Hexachrome Orange U or White
C 0, M 100, Y 50, K 00 or C 0, M 00, Y 00, K 00
R 247, G 148, B 30 or R 255, G 255, B 255
04
Logo
Logo Usage Examples
Given here are some examples on how to use our logo
against various types of backgrounds.
Clear Space Allowance
The Virtusa logo should always be surrounded by a
generous amount of clear space, free of any text or
imagery. The example shown here illustrates the minimum
amount of clear space around the logo.
Logo Misuse
This section illustrates various misuses of our logo.
Do not add a drop shadow
to the logo.
Do not transpose elements
within the logo.
Do not colorize any
elements of the logo.
05
Do not alter the proportion
of the logo.
Do not use colors other
than approved.
Logo/Colors
Color Palette
The Virtusa color palette is an integral component
of the visual system, adding impact and
differentiating our communications. The color
palette consists of core and secondary colors. This
color palette should be used in communications
materials such as web sites, case studies,
brochures and presentations.
Our Core Colors are used in the Virtusa logo.
These colors should be used for typography, with
blue/black being used for titles, grey/black for
body copy and orange for highlighted areas.
Our Secondary Colors and Optional Colors are
used to create background gradients on business
cards, folders, presentation covers, case studies,
datasheets, white papers and point of view
documents.
Please refrain from using any other colors than
what is mentioned. Especially in electronic
material such as PowerPoint presentations.
Core Colors
Pantone Blue 072 U
CMYK 100, 90, 00, 05
RGB 31, 60, 146
Pantone Hexachrome Black U
CMYK 00, 00, 00, 100
RGB 35, 31, 32
Pantone 8503 C
CMYK 80, 65, 50, 40
RGB 51, 65, 78
Pantone Hexachrome Orange U
CMYK 0, 50, 100, 0
RGB 241, 90, 34
Secondary Colors
Pantone 3308 U
CMYK 100, 40, 70, 50
RGB 00, 72, 62
Pantone 4595 U
CMYK 70, 100, 100, 40
RGB 75, 25, 28
Pantone 2728 U
CMYK 96, 69, 00, 00
RGB 00, 92, 171
Pantone 432 U
CMYK 40, 10, 00, 70
RGB 60, 86, 105
Pantone DS 49-1U
CMYK 00, 70, 100, 00
RGB 243, 112, 33
Pantone 296 U
CMYK 100, 40, 00, 70
RGB 00, 50, 88
Pantone DS 220-1U
CMYK 90, 50, 15, 30
RGB 0, 87, 137
Pantone 368 U
CMYK 50, 00, 100, 00
RGB 141, 198, 63
Pantone 5773 U
CMYK 10, 00, 45, 40
RGB 153, 158, 111
Pantone 650 U
CMYK 30, 10, 00, 00
RGB 173, 205, 236
Pantone 2627 U
CMYK 77, 100, 00, 10
RGB 73, 23, 109
Pantone 5487 U
CMYK 35, 00, 16, 54
RGB 89, 123, 124
Pantone 305 U
CMYK 51, 00, 10, 00
RGB 00, 92, 171
Pantone 445 U
CMYK 20, 00, 20, 65
RGB 94, 110, 102
Pantone 459 U
CMYK 6, 7, 55, 00
RGB 242, 255, 139
Pantone 576 U
CMYK 20, 00, 40, 06
RGB 195, 215, 164
Optional Colors
Pantone 185 U
CMYK 00, 91, 76, 00
RGB 239, 62, 66
Pantone 436 U
CMYK 25, 25, 25, 00
RGB 195, 183, 177
Typography
1
Typography plays an important role in making
layouts consistent throughout all corporate
communication channels. It also reinforces the
brand.
For this reason there are just three typefaces
used, making a strong, simple statement. These
typefaces are: Calibri, Helvetica and Liberation.
(Calibri Regular)
AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890 (?!@&*)
2
Aa
(Calibri Bold)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890 (?!@&*)
Things not to do:
Don’t stretch, squash or compress the typefaces
Avoid using italics whenever possible
Avoid underlining
Aa
3
Aa
(Helvetica 77 Bold Condensed)
1234567890 (?!@&*)
4
06
Typography
Aa
(Liberation Serif Regular)
1234567890 (?!@&*)
1. Calibri Regular - Effort shall be made to use
Calibri Regular on body copy in communication
materials produced internally and by outside
agencies and vendors.
2. Calibri Bold - Effort shall be made to use Calibri
Bold on headings in communication materials
produced internally and by outside agencies and
vendors.
3. Helvetica 77 Bold Condensed - Effort shall be
made to use Helvetica 77 Bold Condensed on subheadings in communication materials produced
internally and by outside agencies and vendors.
4. Liberation Serif Regular - Effort shall be made
to use Liberation Serif Regular on quotation body
copy in communication materials produced
internally and by outside agencies and vendors.
5. Liberation Serif Bold Italic - Effort shall be
made to use Liberation Serif Bold Italic on
qoutation headings and authour name in
communication materials produced internally and
by outside agencies and vendors.
5
Aa
(Liberation Serif Bold Italic)
1234567890 (?!@&*)
Web safe font
6
Aa
(Arial Font Family)
1234567890 (?!@&*)
Please make sure that you always use Arial as the font type when dealing with web content. You will
have the option of using any variant of the font family accordingly.
e.g. Arial bold for headings and Arial Regular for body copy.
Business Card Layout
Name Surname
Job Title
Job Title Second line
Business cards must maintain a consistent look
throughout US, UK, INDIA, SRI LANKA,
NETHERLANDS and HUNGARY. Please make sure
that the specifications given below are followed.
Virtusa Pvt. Ltd.
Cinnamon Lakeside Commercial Complex
117, Sir Chittampalam A. Gardiner Mawatha
Colombo 02
Tel: +94 11 238 5714
Fax: +94 11 470 2199
Business Card Recommended Paper:
Conqueror Laid - Brilliant White - 250gsm.
Mobile: +94 77 3404841
E-mail: [email protected]
www.virtusa.com
Finished Size: 9cm x 5cm.
www.facebook.com/VirtusaCorp
www.linkedin.com/companies/virtusa
07
Business Card
Business Card Font & Color
1 Name Surname
Job Title
Job Title Second line
Front:
1. Name and Designation
2. Address
3. Website
Color: Pantone Black U
Font: Calibri
Case: Title Case
Size: Name 10.5pt
Designation 7pt
Align: Right
Font: Calibri
Case: Title Case
Size: Address, tel no, fax no,
mobile no and email 6pt
Align: Right
Color: White
Font: Calibri
Case: Title Case
Size: 6pt
Align: Left
4. Social Media Links
5. Footer Banner (Gray area)
Font: Calibri
Case: Title Case
Size: 6pt
Align: Left
2
Virtusa Pvt. Ltd.
Colombo 02
Tel: +94 11 238 5714
Fax: +94 11 470 2199
Mobile: +94 77 3404841
E-mail: [email protected]
3
www.virtusa.com
4
Pantone 8503 C
www.facebook.com/VirtusaCorp
www.linkedin.com/companies/virtusa
6. Footer Banner (Orange area)
5
Cyan lines relate to the size reference and should NOT be included in the design of the business card.
6
Note: If recommended paper is not available, please choose one that has a similar weight and style.
Letterhead A4
All communication materials should maintain a
sense of professionalism and clarity. Here is how
all first page correspondence should look.
Subsequent pages will be exactly the same, minus
our logo.
Letterhead Logo: The Virtusa logo should never be
larger than 4.5cm wide.
Letterhead Body Copy: Leave a 4.5cm margin from
the top down, before the first line of the body
copy.
Address Bar: Address, telephone number and fax
number are placed in the footer at the bottom of
the page.
Font: Calibri.
Size: Virtusa address bar 7.5pt
Recipient address bar 10pt
Heading (Bold) 15pt
Body copy 10pt
Web address 7.5pt
08
Letterhead
Alignment & Color: Align Justified,
Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0.
Note: Use sentence case on the address line.
Address line and telephone numbers can differ
according to the location of the ATC.
A4 Letterhead Recommended Paper:
Finished Size: A4.
Body Copy: Pantone Black U, CMYK 0 0 0 100,
RGB 0 0 0.
Header Banner (Gray area)
Pantone 8503 C
Header Banner (Orange area)
Cyan lines relate to the size reference and should NOT be included in the design of the letterhead.
Cinnamon Lakeside Commercial Complex, 117, Sir Chittampalam A. Gardiner Mawatha, Colombo 02
Telephone: +94 11 238 5714, Facsimile: +94 11 470 2199, Website: www.virtusa.com
US - Boston, New York
UK - Windsor, London
Netherlands - Amsterdam
India - Hyderabad, Chennai
Sri Lanka - Colombo
Letterhead US
All communication materials should maintain a
sense of professionalism and clarity. Here is how
all first page correspondence should look.
Subsequent pages will be exactly the same, minus
our logo.
Letterhead Logo: The Virtusa logo should never be
larger than 4.5cm wide.
Letterhead Body Copy: Leave a 4.5cm margin from
the top down, before the first line of the body
copy.
Address Bar: Address, telephone number and fax
number are placed in the footer at the bottom of
the page.
Font: Calibri.
Size: Virtusa address bar 7.5pt
Recipient address bar 10pt
Heading (bold) 15pt
Body copy 10pt
Web address 7.5pt
09
Letterhead
Alignment & Color: Align Justified,
Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0
Note: Use sentence case on the address line.
US Letterhead Recommended Paper:
Finished Size: US letter size.
Body Copy: Pantone Black U, CMYK 0 0 0 100,
RGB 0 0 0.
Header Banner (Gray area)
Pantone 8503 C
Cinnamon Lakeside Commercial Complex, 117, Sir Chittampalam A. Gardiner Mawatha, Colombo 02
Telephone: +94 11 238 5714, Facsimile: +94 11 470 2199, Website: www.virtusa.com
Sri Lanka - Colombo
Header Banner (Orange area)
Cyan lines relate to the size reference and should NOT be included in the design of the letterhead.
Envelope (Small)
Sri Lanka - Colombo
Address Font: Calibri 8pt, Regular.
Font Color: Pantone Black U, CMYK 0 0 0 100,
RGB 0 0 0.
Envelope Recommended Paper:
Finished Size: 22cm x 11cm.
Envelope Flap (Gray area)
Pantone 8503 C
Envelope Flap (Orange area)
Virtusa Pvt. Ltd.
Colombo 02
Sri Lanka - Colombo
Envelopes
Envelope (Large)
Address Font: Calibri, 10pt
RGB 0 0 0.
Envelope Recommended Paper:
Finished Size: 34.5cm x 25cm.
Envelope Flap (Gray area)
Pantone 8503 C
10
Envelope Flap (Orange area)
Virtusa Pvt. Ltd.
Colombo 02
Cyan lines relate to the size reference and should NOT be included in the design of the envelope.
40
6
Lanyard
20
5
2
6
30
Lanyard Color Usage.
Black: Virtusa Employees.
Red: Virtusa Visitors and Temporary ID Cards.
Green: External Service Staff.
Blue: British Telecom Employees.
Lanyard Colors.
20
Black: Pantone Black U, CMYK 00, 00, 00, 100
6
Red: Pantone Rubine Red U, CMYK 00, 100, 20, 00
Green: Pantone Green U, CMYK 100, 00, 60, 00
20
5
Blue: Pantone Process Blue U, CMYK 100, 10, 00, 10
11
15
6
2
30
Lanyard and ID Card
ID Card
Employee Number
Locations Font: Calibri 8pt, Regular.
: xxxxx
Date of Employment : dd/mmm/yyyy
National ID Card No : xxxxxxxxxx
Short Name: Calibri 14pt, Bold.
Blood Type
: xxxxxxxxxxx
Full Name: Calibri 10pt, Regular.
Employee Number, Date of Employment,
National ID Card No, Employee Signature,
Authorised Signature: Calibri 8pt, Bold.
Employee Signature
Footer Banner (Gray area)
Pantone 8503 C, CMYK 80, 65, 50, 40
Box Border (Orange area)
Pantone Hexachrome Orange U,
CMYK 0, 50, 100, 0
Authorised Signature
Over 5 years
Address Block: Calibri 7pt, Regular.
RGB 0 0 0
Over 10 years
John
John Smith
Virtusa Pvt. Ltd.
Colombo 02
Box Border (Gray area)
Pantone 8503 C, CMYK 80, 65, 50, 40
Phone: +94 11 238 5714 Fax: +94 11 470 2199
E-mail: [email protected] www.virtusa.com
Footer Banner (Orange area)
Pantone Hexachrome Orange U, CMYK 0, 50, 100, 0
Cyan lines relate to the size reference and should NOT be included in the design of the lanyard and ID card.
Corporate Docket
All printed communication materials should be
presented inside a docket folder.
Virtusa Logo Font: The Virtusa logo should never
be larger than 4.3cm wide.
Web Address on the Spine: The web address on
the spine should not be wider than 3cm.
Locations and Copyright Statement: Locations and
copyright statement should not be more than
10cm wide.
30
Font: Calibri Bold.
Size: Virtusa web address bar 7.5pt
Locations 10pt
Copyright Statement 6.5pt
Web address 7.5pt
52
43
12
40
Corporate Docket
10
105
46
Alignment & Color: Align Justified, CMYK 0 0 0 0.
Note: Use upper case on the Locations line.
Docket Recommended Paper:
Matte Art board - 250gsm.
Finished Size: 10 x 12 inches.
Body Copy: CMYK 0 0 0 0.
Note: All numbers listed as millimeters.
Cyan lines relate to the size reference and should NOT be included in the design of the docket.
Corporate Reports
Annual Report
Sustainability Report
Annual reports and sustainability reports are
updated every year, using new layouts and
photography to accommodate new information.
Therefore a comprehensive and flexible design
system is required, one which can maintain a
unified appearance while still allowing for variety.
13
Corporate Reports and Brochures
Corporate Brochure
Corporate Brochures
Corporate brochures are prepared for sales
pitches, exhibitions and recruitment.
Country Specific Recruitment Brochure
Press Adverts
There are 3 recruitment advertising templates,
which allows for greater flexibility. Use the version
that seems most appropriate for the length of the
text.
Recruitment Press Advert Quater Page
Brand Building Press Advert Half Page
Bullet Colors
Main Bullets : Color: CMYK 00, 50, 100, 00
Sub Bullets : Color: CMYK 00, 00, 00, 100
1
Brand Building Press Advert Half Page
1. Message, Color: CMYK 100 90 00 05
Font: Calibri Regular, Case: Sentence Case, Size: 32pt
2
1
2. Campaign Heading, Color: CMYK 00 00 00 00
Font: Calibri Bold, Case: Title Case, Size: 49pt
3. Main Body Copy, Color: CMYK 00 00 00 100
4. Sub Body Copy, Color: CMYK 00 00 00 100
5. Web Address (Careers), Color: CMYK 100 90 00 05
14
2
7
3
3
4
4
5
5
6
6
Press Adverts
Recruitment Press Advert Full Page
6. Country Locations, Color: CMYK 00 00 00 00
Recruitment Press Advert Full Page
7. Image Tag, Color: CMYK 00 00 00 00
Font: Calibri Italics, Case: Title Case, Size: 14pt
1. Technologies and Industries, Color: CMYK 00 00 00 00
Recruitment Press Advert Quater Page
1. Headline, Color: CMYK 00 00 00 00
Font: Calibri Bold, Case: Upper Case, Size: 20pt
3. Job Title, Color: CMYK 00 00 00 100
Font: Helvetica 35 Thin, Case: Sentence Case, Size: 18pt
4. Main Bullet Point Text, Color: CMYK 00 00 00 100
3. Sub Heading, Color: CMYK 00 00 00 100
Font: Calibri Bold, Case: Sentence Case, Size: 10pt
5. Sub Bullet Point Text, Color: CMYK 00 00 00 100
4. Conditions, Color: CMYK 00 00 00 100
6. Qualifications, Color: CMYK 00 00 00 100
5. Email Address, Color: CMYK 100 90 00 05
Font: Calibri Bold, Case: Lower Case, Size: 11pt
7. Email Address, Color: CMYK 100 90 00 05
Font: Calibri Bold, Case: Lower Case, Size: 15pt
6. About Virtusa, Color: CMYK 00 00 00 100
8. About Virtusa, Color: CMYK 00 00 00 100
1
2
3
4
6
5
Magenta lines relate to the size reference and should NOT be included in the design of the Press advert.
7
8
Hoardings, Banners
and Pennants
Hoarding and Light Box Visual
Outdoor billboards contain the brand signature
and tagline. The brand signature is placed in the
lower right corner to emphasize the image and
the message text.
Light boxes can have unique messaging as shown
here.
15
Hoardings, Banners & Pennants
Banners and pennats focus more on the brand
signature and tagline. These are used mainly at
exhibitions and special events as a medium of
promoting the brand.
Pennant Visual
Banner Visual (Vertical)
Banner Visual (Horizontal)
Corporate PowerPoint Presentation
Corporate PowerPoint
Presentation
The system developed for PowerPoint templates
includes a cover slide, dividers, text slides and
graphic slides. Please adhere and follow all the
instructions that are given in the template usage
slides.
Virtusans can download the corporate
presentation from our intranet (myvirtusa).
http://team/marketing/Templates/Standard%20Presentation
%20Template.pot
16
Presentation and Data Sheet-2 Page Layout
02
Data Sheet
Virtusa has a proven track record in many
different Practices/Industries. We have outlined
the layout for both 2 page and 4 page data sheets.
12
20
70
07
07
20
05
25
08
15
12
05
Gartner Recommends
25
08
05
07
07
05
05
05
07
60
02
20
05
60
05
130
05
Magenta lines relate to the size reference and should NOT be included in the design of the data sheet.
05
35
Data Sheet
Note: You will have to use white (CMYK 00, 00,
00, 00) color on the client qoutes font if the color
bar of the particular document is in a darker
shade, and black (CMYK 00, 00, 00, 100) color
should be used if the color bar is in a lighter
shade.
Bullet Colors
1. Main Heading
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Title Case
Size: 25pt
2. Sub Heading
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Title Case
Size: 16pt
3. Quote Heading and Author
Color: CMYK 00 00 00 00
Font: Liberation Serif Bold Italic
Case: Sentence Case
Size: 10pt
4. Quote Body Copy
Color: CMYK 00 00 00 00
Font: Liberation Serif Italic
Case: Sentence Case
Size: 10pt
5. Left Margin Heading
Color: CMYK 00 00 00 100
Font: Helvetica 77 Bold
Case: Title Case
Size: 12pt
6. Margin Section Heading
Color: CMYK 00 00 00 100
Case: Title Case
Size: 12pt
7. Magrin Body Copy
Color: CMYK 00 00 00 100
Font: Calibri Regular
Case: Sentence Case
Size: 10pt
8. Locations
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 7.5pt
9. Left Margin Bullet
Heading
Color: CMYK 00 00 00 100
Font: Calibri Bold
Case: Sentence Case
Size: 10pt
10. About Virtusa Heading
Color: CMYK 00 00 00 75
Case: Title Case
Size: 11pt
11. About Virtusa Body Copy
Color: CMYK 00 00 00 75
Case: Sentence Case
Size: 7pt
12. Main Section Bullet
Heading
Color: CMYK 00 00 00 100
Font: Calibri Bold
Case: Sentence Case
Size: 10pt
13. Address Bar
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 7.5pt
17
Data Sheet-2 Page Layout
01
02
09
03
04
06
05
07
12
12
10
11
08
13
Data Sheet, Practice
Brochure & Industry
Brochure
02
12
15
25
12
25
08
08
05
16
16
Note:The 4 page data sheet layout is common to
all Practice/Industry brochures.
05
185
18
60
05
05
05
05
02
15
07
07
16
16
185
20
02
35
60
05
05
Data Sheet, Practice
Brochure & Industry
Brochure
Note: The 4 page data sheet layout is common to
all Practice/Industry brochures.
You will have to use white (CMYK 00, 00, 00, 00)
color on the client qoutes font if the color bar of
the particular document is in a darker shade, and
black (CMYK 00, 00, 00, 100) color should be used
if the color bar is in a lighter shade.
Bullet Colors
19
1. Main Heading
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Title Case
Size: 25pt
2. Sub Heading
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Title Case
Size: 16pt
3. Quote Heading and Author
Color: CMYK 00 00 00 00
Case: Sentence Case
Size: 10pt
4. Quote Body Copy
Color: CMYK 00 00 00 00
Case: Sentence Case
Size: 10pt
5. Main Section Heading
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
6. Main Section Body Copy
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
7. Main Bullet Point
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
8. Locations
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 7.5pt
9. Left Margin Bullet
Sub Heading
Color: CMYK 00 00 00 100
Font: Calibri Bold
Case: Sentence Case
Size: 10pt
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
11. Main Section Bullet Point
Color: CMYK 00 00 00 100
Font: Calibri Bold
Body Copy: Calibri Regular
Case: Sentence Case
Size: 10pt
12. Right Margin Sub
Heading
Color: CMYK 00 00 00 75
Font: Calibri bold
Case: Sentence Case
Size: 12pt
13. Right Margin Body
Copy
Color: CMYK 00 00 00 90
Case: Sentence Case
Size: 10pt
14. Right Margin Quote
Heading and Author
Color: CMYK 00 00 00 75
Case: Sentence Case
Size: 9pt
15. About Virtusa Body Copy
Color: CMYK 00 00 00 75
Case: Sentence Case
Size: 7pt
16. Address Bar
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 7.5pt
01
12
02
03
04
10
05
06
11
13
07
-
08
Magenta lines relate to the size reference and should NOT be included in the design of the data sheet
15
14
16
16
Case Study
different Industries. We have outlined the layout
for our case study template.
12
70
12
25
08
08
Note: Each category of case studies – like Banking,
Insurance, healthcare etc. will be represented by a
unique image. All case studies within a specific
vertical will display the same image.
05
07
05
20
05
25
Case Study Layout
60
05
130
05
02
15
05
20
Magenta lines relate to the size reference and should NOT be included in the design of the case study.
35
02
05
Case Study
for our case study.
Things to Remember:
The Color Bars on the bottom of the case study
is to indicate if the case study belongs to
multiple practices
Eg: If BPM case study belongs to Software
Testing and ECM, the case study will have
color bars at the bottom
21
1. Case Study Heading
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 24pt
2. Quote Body Copy
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
3. Quote Author & Designation
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 12pt
4. Case Study Type
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 8pt
5. Case Type Description
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
6. Left Margin Heading
Color: CMYK 00 00 00 100
Case: Title Case
Size: 12pt
7. Margin Body Copy
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
8. Margin Bullet Point
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
9. Locations
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 8pt
10. Main Section Heading
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 12pt
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
12. Left Magin Quote Body
Color: CMYK 00 00 00 100
Font: Liberation Serif Italics
Case: Sentence Case
Size: 10pt
13. Left Margin Quote
Author
Color: CMYK 00 00 00 100
Font: Liberation Serif Bd It
Case: Sentence Case
Size: 10pt
14. Left Margin Client Profile
Heading
Color: CMYK 00 00 00 75
Case: Sentence Case
Size: 8pt
15. Left Margin Client Profile
Body Copy
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 7.5pt
16. Address Bar
Color: CMYK 00 00 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 7.5pt
Case Study Layout
Note: You will have to use white (CMYK 00, 00,
00, 00) on the client qoutes font if the color bar of
the particular document is in a darker shade, and
black (CMYK 00, 00, 00, 100) should be used if the
color bar is in a lighter shade.
12
01
13
02
03
04
Bullet Colors
10
05
14
11
06
15
07
08
09
Magenta lines relate to the size reference and should NOT be included in the design of the case study.
16
We have outlined the colors for each
Practice/Industry below. These colors must be
used for case studies, data sheets, Practice &
Industry brochures, white papers and point of
view documents.
Do not alter these colors.
Do not create any gradients or rainbow effects
with these colors.
BPM
DATA SHEET
DW/BI
IT Consulting
Data sheet/case study/whitepaper/point of view color bar example
ECM
BFS
Software Testing
Communication
Hi-Technology
General
ISV
MI&E
For Color Codes please refer color palette on page 4.
22
Healthcare
Insurance
All the data sheets and Industry &
Practice brochures will carry the
globe image as a common visual
element accross all Practices and
Industries.
Photography. Photographs will not vary from case
study to case study. Each category of case studies
– like Banking, Insurance, healthcare etc. will be
represented by a unique photograph. All case
studies within a specific vertical will display the
same photograph.
Case study image example
All photos should be placed into InDesign as the
case study example shown here. Please feel free
to adjust the levels as necessary so that the image
details are crisp and visible.
Note: All images shown here are rights reserved
by Virtusa corporation.
IT Consulting
Healthcare
Software Testing
General
BFS
Communication
ISV
Insurance
Hi-Technology
MI&E
7
5
10
White Paper and
Point of View
100
100
the layout for our white papers and point of view
documents.
Note: The only visual difference between a white
paper and point of view is the cover page, and all
the other pages will be common.
60
70
150
160
45
45
35
10
10
05
05
05
05
02
23
02
15
15
60
10
5
10
5
10
10
10
10
20
05
Magenta lines relate to the size reference and should NOT be included in the design of the white paper and point of view.
35
02
05
White Paper and
Point of View
for our white papers and point of view
documents.
Things to Remember:
The Color Bars at the bottom of the white paper
or point of view are to indicate if the white
paper belongs to multiple industries.
Eg: If BPM white paper or point of view belongs
to BFS and ISV, the white paper or point of view
will have
color bars at the bottom.
Bullet Colors
24
1. White Paper Name
Color: CMYK 00 00 00 00
Case: Upper Case
Size: 14pt
2. White Paper Heading
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 24pt
3. White Paper Author
Color: CMYK 00 00 00 00
Case: Sentence Case
Size: 12pt
4. Copyright Descriptor
Color: CMYK 00 00 00 100
Font: Calibri
Case: Sentence Case
Size: 8pt
5. Point of View Heading
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 24pt
6. Locations
Color: CMYK 00 00 00 100
Font: Calibri Bold
Case: Title Case
Size: 8pt
7. Magin Copyright Info
Color: CMYK 00 00 00 00
Case: Sentence Case
Size: 8pt
8. Left Margin Copy
Color: CMYK 60 40 00 00
Font: Calibri Bold
Case: Sentence Case
Size: 10pt
12. Conclusion Body Copy
Color: CMYK 00 00 00 100
Font: Calibri Italic
Case: Sentence Case
Size: 12pt
9. Main Section
Color: CMYK 00 00 00 100
Heading Font: Calibri Bold
Body Font: Calibri Regular
Case: Sentence Case
Size: Head 14pt Body 10pt
10. Main Section Bullet Point
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 10pt
11. Conclusion Heading
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 14pt
13. Virtusa Profile
Color: CMYK 00 00 00 75
Case: Sentence Case
Size: 7.5pt
14. Author Name and Title
Color: CMYK 00 00 00 100
Name Font: Helvetica 77 Bold
Title font: Helvetica 77 Bold
Case: Sentence Case
Heading Size: 14pt
Title Size: 9pt
15. Author Description
Color: CMYK 00 00 00 100
Case: Sentence Case
Size: 9pt
01
09
08
11
12
02
03
05
14
13
10
15
07
04
35
20
02
06
16
Magenta lines relate to the size reference and should NOT be included in the design of the white paper or point of view.
05
E-mail Templates
IT Recovery
All internal e-mailers should follow the standard
template as illustrated in this section.
Main Heading
Each division of the company would have a unique
template which they should use at all times when
communicating internally via e-mail.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt
in culpa qui officia deserunt mollit anim id est laborum.
Note: E-mails can be sent without using the
template only if an event or special occasion
campaign has been designed in a graphical
representation.
Example of an e-mail template
All the respective templates are saved in
MyVirtusa.
http://team/marketing/Pages/InternalCommunication
Templates.aspx
Examples of e-mail template banners
Production Release
Training & Development
ANNOUNCEMENT
25
Town Hall Meeting
Corporate Mail Templates
Urgent Notification
Corporate Communications
ER Global Announcement
Example of e-mails with a graphical representation
Clarity through simplicity
This is our theme for 2009. Being simple but effective. Use
your lens to find that clarity of expression.
Yes... It’s that time of the year again!
Join us in a global endeavor
to save our planet as one
Global Team
The 2009 Global Silver Pixels Exhibition is back and this time
it will be BIGGER and BETTER!
Once selected, your photographs will be included in global
exhibitions to be held at venues in Colombo, Chennai and
Hyderabad.
Grab this opportunity to showcase your talent on a bigger
stage! More exciting information on this later.
The 2010 Virtusa Desk Calendar and Coffee Table Book will
also include the selected entries.
Note: Use the Virtusa logo without the tagline.
So get a head start. Give others a chance to see
the world through your eyes.
Get your cameras out! Make those special
moments count!
Start sending in your entries now!
Hand over your submissions to:
Shihan Chinthaka / Julian Navaratnam
(extn - 5650) - SL
Applications close on August 21st
All corporate mechandise should follow the brand
placement given below.
y
y
x
x
Corporate T-shirt: The Virtusa logo should be
prominent and should be placed on the top left.
The Virtusan symbol should be placed on the top
right and the back of the t-shirt center aligned.
Event/Project T-shirt: The Virtusa logo should be
prominent and should be placed on the top left.
The event/project logo should be placed on the
top right and the back of the t-shirt center aligned.
As an option you can also add the Virtusa branding
on the right sleeve.
26
Corporate T-shirt
The length shown in “x” is equal to the length from the shoulder cut to the pocket opening for any given t-shirt size.
The length shown in “y” is equal to the length from the back collar cut to the end of the shoulder cut for any given t-shirt size.
All the logos that are placed in a particular apparel should be common to all sizes.
Mug: The Virtusa logo should be prominent and
should be placed in the center of the mug.
Gift Bag: The Virtusa logo should be prominent
and should be placed in the center of the bag.
Wrapping Paper: The Virtusa logo should be
prominent and should be placed as shown in the
visual.
Pen: The Virtusa logo should be prominent and
should be placed at the back.
Cap: The Virtusa logo should be prominent and
should be placed on the front.
All the merchandise listed here will come in different colors, shapes
and sizes. please make sure that the Virtusa branding is placed
according to the guidelines mentioned here.
Cyan lines relate to the size reference and should NOT be included
in the design of any merchandise.
Event/Project T-shirt
Note: Use the Virtusa logo without the tagline.
Booth Layout 1
Booth Layout 2
Exhibition Booths
The mood of the Virtusa exhibition booth should
be simple, contemporary, clean and welcoming.
The space should have a vibrant and comfortable
mood. Try not to fill the space by displaying too
many products. Lighting should be residential,
with built-in spots for the displays.
The colour scheme is developed from the Virtusa
primary and secondary colours. Avoid combining
classical styles such as Roman columns, fireplaces,
or crystal chandeliers into the environment as it
will take away from the brand’s vibrant and
modern feeling.
27
Booth Graphic
Exhibition Booths and Backdrops
Event Backdrops
The system developed for backdrop templates
includes two different options. There is no
restriction on how to use these different
backdrops. They simply allow for more flexibility.
Backdrop with Virtusa Brand
Backdrop with Virtusa Brand and Partner Brand
Note: Maintain a 2:1 Ratio when using the Virtusa brand with a partner brand
Contact Information
For all questions related to these corporate guidelines, please contact:
Rasika Withanage
[email protected]
Additional marketing and corporate communications contacts:
India Corporate Marketing and Communications:
Praveen Sundararajan Purushotham
[email protected]
US and Europe Marketing and Communications:
Miriam Lazarto
[email protected]
© 2010 All rights reserved. Virtusa, Accelerating Business Outcomes, BPM Test DriveSM and all other related
logos/service names are either registered trademarks or trademarks of Virtusa Corporation in the United States, UK,
EU, India and/or Sri Lanka. All other company and service names are the property of their respective holders and may
be registered trademarks or trademarks in the United States and/or other countries.

Brand Identity Guide 2010

Transcription

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