4 MB Biuletyn 8/2016

Poznań University of Economics and Business
No. 8 (2015/2016)
April 2016
Editor-in-chief
Sylwia Jurga
Edited by
Grzegorz Lemański
Graphic design
Izabela Jasiczak
English translation by
Wenesa Synowiec
Photographs
PUEB Archive, Fotogenika.pl
Print and typesetting
Przedsiębiorstwo poligraficzno-usługowe „Multigraf”
S.C. R. Ellert, J. Tomczuk
Table of contents
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ISSN 2450-1166
Circulation
100 copies
Publisher
Poznań University of Economics and Business
al. Niepodległości 10
61-875 Poznań
phone: 61 856 90 00
www.ue.poznan.pl/en
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New authorites of the Poznan University of Economics and Business......................................... Another edition of the Economics Five is already over...................................................................... “Local Business Worldwide Students” platform has been launched.............................................. Poznan Festival of Science and Art at PUEB............................................................................................ Job Spot - another edition of the job fair at PUEB................................................................................ Prof. Ivan Verbanov visits PUEB................................................................................................................... Workshops for foreign exchange students............................................................................................. The best chess players played at PUEB..................................................................................................... A meeting with Grzegorz Nowak- part of the “Business Galleries” series.................................... MOVE TO MOVIE – English going to the cinema................................................................................... A tour of the InnoUEP project laboratories............................................................................................. PUEB Victories 2016......................................................................................................................................... Dean Williams at PUEB.................................................................................................................................... Mathematics and computer science in the service of the economy............................................. Our scientists recognized by the Scientific Society for Organization and Management (TNOiK)............................................................................................................................ The best course on Entrepreneurship....................................................................................................... Award of the President of NBP for outstanding publication........................................................................ PhD thesis awarded by the Mayor of Poznan......................................................................................... Precognitive Thinking Conference in Social Sciences. Economics-Sociology-Philosophy.............................................................................................................. Winners of Finansomania have been determined................................................................................ Oxford-Style Debate at PUEB....................................................................................................................... Innovation Management: Research and Educational Aspects........................................................ Students from ESN PUEB tour Poland....................................................................................................... Market Communication: Technology. Relations. Trust........................................................................ Our scientists at the 5th International Conference on Business & Economic Development.
Employees of PUEB SPV at the Retail Summit Congress.................................................................... Kobieta Przedsiębiorcza 2015...................................................................................................................... Wielkopolska Academic Championships in recreational aerobics................................................. MBA Convention conference: Strategic Leadership............................................................................ UEP student in the finals IMEX Frankfurt International University Challenge 2016................. Qualifications for the Erasmus + program are completed................................................................ 2
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THE GALLERY OF PUEB RECTORS 26
INTERVIEW 28
• What are the benefits of internationalization of the University?.................................................... 28
OUR ALUMNI 30
• Marcin Pawelec a spokesperson of Aegon Poland............................................................................... 30
• Index of success ............................................................................................................................................... 31
PUEB IN THE MEDIA 32
• Our experts in the media . ............................................................................................................................ 32
• Media monitoring – April 2016................................................................................................................... 33
the last goodbye 34
© Copyright by Poznań University of Economics and Business
Poznań 2016
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Another edition of the Economics Five
is already over
The Run for the Cup of Rector of
the Poznan University of Economics
and Business, Volkswagen Economics Five, has been organized for the
sixth time. More than 800 participants ran the distance of 5 km.
Some of the competitors were PUEB
Rector, PUEB employees, scientists
from other Poznan universities,
Olympic athletes, students, business
representatives and students of the
University of the Third Age. Another
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event, organized together with the
Economics Five, was the Wielkopolska Open Street Run Championship
The winner, Marcin Fehlau,
reached the finish line in 15 minutes
and 28 sec. The best female runner
was Patricia Talar (18 min and 10 sec.).
The Enea Economic 5K March
took place just before the Economics
Five. The participants went the samy
route as the runners – 5 km around
Lake Malta. The winners were Robert
Adamski (33 min 10 sec.) and Dorota
Sobczak (36 min 31 sec.).
During the competition, the
Polish Olympic Committee awarded
PUEB Rector, prof. dr. Marian Gorynia,
prof. zw. UEP, silver medal “For merit
for the Polish Olympic Movement”.
Honorary patrons of the competition were Mayor of Poznan Jacek
Jaśkowiak and Marshal of Wielkopolska Marek Wozniak.
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“Local Business Worldwide Students”
platform has been launched
How to make it easier for foreign students to contact the Wielkopolska entrepreneurs? Representatives of the Wielkopolska Chamber of Commerce and Industry have been working on a solution to this
problem. The effect of their actions is an online platform “Local Business Worldwide Students.”
The role of the platform is to
build relations between employers
and employees and sustain longterm, mutually beneficial business
relationship that would last even
after the students’ return to their
homelands.
- Today’s labor market is not limited to the immediate surroundings,
region or country. Increasingly, we
are looking for a better life and work.
This phenomenon also concerns
young people who choose to study in
places far from their homeland. Potential of foreign students, especially
in times of demographic decline, is
not to be underestimated - explained
Rector of the Poznan University of
Economics and Business, prof. dr.
Marian Gorynia, prof. zw. UEP.
The official partners of the
project are the Poznan University
of Economics and Business, Poznan
University of Technology and the
organization Employers of Poland in
Wielkopolska.
Poznan Festival of Science and Art
at PUEB
Open lectures, workshops, interactive games, demonstrations and presentations – these were elements of nineteenth edition of Poznań Science and Art Festival once again organized at our University.
The Poznan Festival of Science
and Art is a recurring event that has
been organized for several years by
the academic circles of Polish state
universities. Members of the academic
community want to show that the
University is an important entity in
the social life and performs cultureforming role.
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The program of this year’s edition
included nearly thirty various lectures
on issues from all fields of economics.
Some of the discussed topics were
taxes, stock-market investments,
statistical issues, teamwork, public
speaking and self-presentation.
- We had classes at all levels of economic knowledge - said Joanna Stryszyk
from the PUEB Promotion Office,
coordinator of the festival events at our
University. - Our scientists and students
prepared both introductory classes and
more advanced set of activities associated
with entrepreneurship and even taxes.
This year’s edition attracted
a record number of participants - over
1800 people.
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Job Spot - another edition of the job fair
at PUEB
Thousands of students participated in the next edition of the Job Spot Job Fair. What was the objective of this event? Understanding the specifics of the labor market, establishing business contacts and
finding a dream job.
During this year’s edition, nearly
50 companies from Wielkopolska
presented their job offers. The event
organized by PUEB is a valuable experience for representatives of business
as it allows reaching students directly
and recruiting candidates who meet
expectations.
The organizers have also created
a CV Point where everyone could get
to know the recipe for a good CV and
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consult their resumes with experts.
Students and graduates turned out to
be very interested in the Dress Code
Point, where they could learn the
secrets of a successful job interview.
Numerous meetings and workshops were held during the fair. Some
of the invited guests were representatives of the City of Poznan who talked
about the Poznan labor market and its
internationalization, as well as people
involved in the Poznan Academic
Business Incubator who shared their
knowledge about the formation of
start-ups.
Job fair at the Poznan University of
Economics and Business is one of the
biggest events addressed to Poznan
academic community. The event is
organized periodically and always
attracts large number students and
graduates.
Prof. Ivan Verbanov visits PUEB
Prof. Aleksandrov Ivan Varbanov of Bulgaria’s D.A. Tsenov Academy of Economics was a guest of the Department of Sociology and Philosophy at the Poznan University of Economics and Business for five days.
During his stay, the Bulgarian
scientist gave three lectures for the
students of the Faculty of Management and the Faculty of Economics.
The subject matter was related to
the role and functioning of economists in society. At the end of his
visit, prof. Varbanov also conducted
a lecture entitled “The construction
of the economics fact: the forms of
empiricist surrender”, which was
the topic of discussion for teachers and doctoral students at the
Poznan University of Economics
and Business
Workshops for foreign exchange students
On 12 April 12, students of PUEB
organized workshops “Start your
professional life like a Boss.” Students from our University and from
other schools from Poznan listened
to four lectures/ workshops on how
to effectively expand network of
business contacts, create a CV, build
their own brand in social media,
discover their strengths and look for
a dream job.
Another workshop on creating
your own business and overcoming
problems in this process took place
on 18 April 2016 and was called “Get
closer to your dream of becoming
an entrepreneur.” On the example
of the Qpony company, its founders
presented the way from the idea to
setting up and running their own
business.
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The best chess players played at PUEB
Polish Chess Championship for men and women is over. This event was special because of the 90th
anniversary of the Polish Chess Federation and the host – Poznan University of Economics and Business. The competition was held from 29 March to 7 April 2016.
The winner of the BUDIMEX Individual Women’s Polish Chess Championship was Monika Soćko – representative
of the Hetman Katowice club. Second,
third and fourth places were taken by
contestants from Polonia Wrocław Jolanta Zawadzka, Iweta Rajlich and
Mariola Woźniak. Same as in the previous edition, the prize for the biggest
difference in the ranking (so-called
“Crystal ranking”) funded by the first,
post-war Polish grandmaster - Hanna
Ereńska-Barlo, won Mariola Wozniak.
The prize for the most beautiful game of
the tournament went to Iweta Rajlich.
In this year’s LOTTO Individual
Polish Men Championships, the
previously used the Swiss system
has been changed into a roundrobin tournament with 9 rounds. The
formula proved to be perfect because
all games were extremely interesting,
giving fans a lot of excitement. The
tournament was won by Radoslaw
Wojtaszek (MTS Kwizyn), ahead of
Kacper Piorun (Stilon Gorzow Wielkopolski) and Mateusz Bartel (Polonia
Wrocław). The Polish runner-up
received the award for the most beautiful game of the tournament.
The organizer of the Polish Chess
Championship was Ferdynand Dziedzic Association.
A meeting with Grzegorz Nowak- part of
the ”Business Galleries” series
How to develop a business on the Polish and foreign markets? The Participants of the “Busienss Galleries” meeting were searching for an answer to this question. The event was organized by Scientific
Development and Stimulating Entrepreneurship Student Organization “TAGRET”.
The special guest of the meeting was Grzegorz Nowak - owner of
the company Polipak LLC and GG
Plast Technology, Poznan entrepreneur, operating in foreign markets
for many years, including Taiwan,
Dubai, Germany, Czech Republic and
Hungary.
The workshop was an opportunity
for students to learn the practical
aspects of running their own business.
During his speech, Grzegorz Nowak
pointed out the essential elements of
business operations on foreign markets and the risks and problems associated with it. Students also received
a few tips that may make use of when
setting up their own business.
MOVE TO MOVIE – English going to the
cinema
The Poznan University of Economics and Business and Kino Muza are organizing a special series of film screenings and meetings. The idea behind
the “Move to Movie” is to introduce
foreign cultures, making Poznan more
friendly for foreigners and expand the
cultural offer of the city by events of
cosmopolitan character.
“Move to Movie” is addressed not
only to foreigners who study, work, or
come to Poznan for vacation, but also
to Poles who want to improve ther
English. All movies in the repertoire
will be shown with subtitles in English
and in Polish. Screenings will be held
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once a month on Thursdays at Kino
Muza within the Decently Affordable
Thursdays.
- We believe that the cycle will also
be an opportunity to meet people from
different cultures and to exchange of
cultural experiences. Part of the screenings will be preceded by presentations of
the countries in which the movies were
made - explained Iwona Cieślik, Head
of Marketing PUEB.
The cycle began on 21 April 2016
with screening of the movie “Wild Tales”
(production: Argentina, Spain). The introduction was given by students from
the South America studying at PUEB.
In May, we will see the movie Mustang (production: France, Germany,
Turkey, Qatar) and in June, “White God”
(production: Hungary).
Małgorzata Kuzdra, head of
KinoMuza, appreciates the cooperation with the international community in Poznan: - For several months,
we have been carrying out regular
screenings of Polish films with English
subtitles, increasing access to cinema
projection for foreigners living in
Poznan. Developing the project “Move
to Movie” is another step to Poznan
becoming an open city, also in terms
of culture.
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A tour of the InnoUEP project laboratories
The Department of Information
Technology has invited the University
authorities, academics, and technical and administrative staff of the
Poznan University of Economics
to visit the newly opened research
laboratories launched under the
project InnoPUEB. The equipment
and laboratories were presented by
managers and their teams:
• Laboratory of Virtual and
Augmented Reality – Manager
dr hab. inż. Krzysztof Walczak,
team: dr inż. Rafał Wojciechowski,
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dr inż. Adam Wójtowicz, dr inż.
Sergiusz Strykowski and mgr inż.
Dariusz Rumiński;
• Laboratory of the Internet of
Things – Manager dr hab. inż.
Jarogniew Rykowski, prof.
nadzw. UEP, mgr Daniel Wilusz
• Laboratory of Human-Computer Interaction – Manager dr
inż. Jacek Chmielewski, mgr inż.
Tomasz Chojnacki..
laboratories and possibilities of their
application in practice, especially in
economic context.
To read more about the project
InnoUEP go to:
The visitors had the opportunity to see the uniquely equipped
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Dean Williams at PUEB
American practicioner of nuclear
engineering, manager of Duke Energy
and passionate of efficiency, Dean
Williams conducted an open lecture
in the walls of the Poznan University
of Economics and Business.
Williams is an award-winning
motivational speaker and presenter at
congresses, conventions and conferences. He is also the author of numerous publications on efficiency - both
business and personal.
During the hour and a half meeting, Dean Williams shared his 40 years
of experience, gained while carrying
out projects for the largest companies
in the United States.
- My job is to help people and
organizations in achieving and maintaining higher efficiency and effectiveness - explained Dean Williams to the
crowded audience.
The best course on Entrepreneurship
The American speaker also presented the students with his recipe
for success, which consists of three
factors: the potential, passion and
awareness of the goal. During the
speech, Dean Williams discussed
each of these elements, and presented a way of developing characteristics that may become determinants
of success and a fulfilling life.
Mathematics and computer science
in the service of the economy
Professor Z. Czerwiński VI National
Scientific Conference “Mathematics
and computer science in the service
economy” was held in mid-April at the
Poznan University of Economics and
Business.
The conference was organized by
the Department of Econometrics, Faculty of Informatics and Electronic Economy, and was attended by academics
and doctoral students from thirteen
universities across the country. Invited
guests were discussing the issues of the
four research areas:
• Analysis, modeling and forecasting risk
• Multivariate analysis of economic data
• Models of mathematical economics
• Applications of computer science in economics and business
Professor Edward I. Altman of New
York’s Stern School of Business was
the guest of honor. A world renown
authority in the field of corporate
finance and risk management and
the author of the forecasting model
for the bankruptcy of enterprises
“Z-score” gave an open lecture entitled “Credit Market Bubbles and the
Benign Credit Cycle”.
Our scientists recognized by the Scientific
Society for Organization and Management
(TNOiK)
The Main Scientific Council of
TNOiK awarded prof. dr. Kazimierz
Krzakiewicz Medal of Karol Adamiecki
”Merited for organization and management science”, which is awarded to researchers and practitioners for specific,
special achievements in the development of management sciences.
In addition, the jury of the competition of scientific awards honored two
prizes to researchers of the Poznan
University of Economics and Business:
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First prize - prof. dr hab. Elżbieta
Urbanowska-Sojkin, prof. zw. UEP, for
the book The risk in strategic choices
in companies (Polskie Wydawnictwo
Ekonomiczne, Warsaw 2013)
Third prize - prof. dr. hab. Szymon
Cyfert, prof. zw. UEP, for publication The boundaries of organization
(Poznan University of Economics and
Business Press, Poznan 2012).
The aim of the competition organized by the Scientific Society for Organi-
Students of the IX Karol Libelt High School in Poznan won the regional finals for the best classes on
Entrepreneurship. The event was organized by the Student Forum Business Centre Club operating at
the Poznan University of Economics and Business.
Ten teams of three, consisting of
high school students qualified for
the finals. In the struggle for victory
their task was to solve a case study
and then present their solutions to
the contest jurors. Members of the
jury were: Łukasz Puchalski - Director of Academic Business Incubators, Tatiana Sokołowska - Owner
of Business Dress Code and Hanna
Zalewska - Event Marketing Manager
and Student Forum Business Centre
Club Alumn.
After the competition, finalists
also participated in two training sessions. The first led by business coach
Tatiana Sokołowska who revealed the
secrets of a good public performance
to the audience. The second speaker
was President of the European Centre
for the Education of Youth Barbara
Strojwas, which provided guidance
on reducing stress.
The winners of the Wielkopolska
edition of the competition will participate in national finals for best course
of Entrepreneurship held in Lodz.
Award of the President of NBP
for outstanding publication
The results of the second edition
of the competition for the Award
of President of NBP for outstanding
publications on banking and finance
were announced during the gala that
took place on 26 April 2016. The main
prize went to dr hab. Paweł Marszałek
from the Department of Money and
Banking for his publication “Monetary
systems of free banking. Concepts,
features and usage.” (Poznan University of Economics and Business Press,
Poznan 2014).
The competition aims to improve
the quality of economic publications
and promote the most outstand-
ing works, and it is held every three
years. The second edition was announced on 24 September 2015. The
jury was composed of prof. Andrzej
Wojtyna – head juror, prof. Adam
Glapiński, prof. Michał Jurek, prof.
Ryszard Kokoszczyński and prof. Jan
Szambelańczyk.
zation and Management is rewarding
and publishing papers on organization
and management, representing a significant contribution to the theoretical
and practical solutions to improve
functioning of the economy.
All prizes were presented at the
Fourth Congress of Management Sciences, which was held in Warsaw on
31 March and 1 April 2016.
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PhD thesis awarded by the Mayor of
Poznan
Mayor Jacek Jaśkowiak awarded
authors of the best MA theses
and doctoral dissertations. The
competition awarded the works
whose subject matter concerned
solutions that could be implemented in Poznan or associated
with the city directly. City authorities organize the competition to
enable young scientists to work on
the development of the City and
promote the scientific achievments
of the academic center in Poznan.
Thus the most important criteria
for evaluation was the substantive
aspect and second was the practical. Aspect.
109 theses entered the 12th
edition of the competition, including 39 doctoral dissertations and 70
master’s theses. In the category of
doctoral award the prize went to dr Michał Staszków from the Department of International Management.
The jury awarded his work entitled
“Evaluation of the efficiency of technology parks in Poland and in the
world.” overseen by dr Beata Stepień.
The research problem undertaken by the author is extremely
important from the point of view
of economic development and the
driving force behind innovation
for the coming years. The concept
of technology parks has proven its
usefulness in many countries and is
still growing in Poland. The author
indicates that this topic is important for the Poznan agglomeration,
which operates 6 units of this type,
including the Poznan Technology
Industrial Park. A set of measures of
effectiveness of a technology park,
verified in terms of their significance
was developed by the author and
fitting the correct measures to the
various development phases of the
parks can and should be useful to
conduct regular monitoring of the
activities of these institutions.
Winners of Finansomania have been
determined
The second edition of the Finansomania competition, organized at the initiative of the Council of
Finance of the Faculty of Economics, ended on 25 April 2016. Just like last year, 30 out of more than
500 participants were qualified for semifinal and 10 to the Grand Final.
In the Grand Final, students answered three questions from the field
of finance, accounting, banking and
insurance. The Competition Jury comprised of representatives of the teaching staff of the University, as well as
eminent representatives of the Council
of Finance and partners of the contest.
The winner was Adam Mackowiak.
The awards, funded by the University and Partners of the Competition,
were presented during the Final Gala,
graced with the presence of authorities
of the University. The audience also had
the opportunity to listen to an interesting lecture on Financialization given by
the Deputy Director of the Bureau of
Research, dr. hab. Grzegorz Gołębiowski.
Additionally, prizes were presented
to the winners this year’s first edition of
the Finansomania Junior competition,
addressed to high schools cooperating
with the Council of Finance. The victor
was Agnieszka Łyskawa who won
both the first round and final of the
competition.
Precognitive Thinking Conference in
Social Sciences. Economics-SociologyPhilosophy
Social scientists met in April at the Poznan University of Economics and Business, at the conference “Precognitive Thinking Conference in Social Sciences. Economics-Sociology-Philosophy “.
The aim of our conference was to
show the changes taking place within
the social sciences in relation to the
imperative of “forward thinking” and
stimulate discussion about the lack
of thought on the future of man and
society. To discussion invited scientists
who explore the secrets of sociology,
economics, anthropology or philosophy every day.
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Scientific Committee was formed
by outstanding representatives of
world of science from the Poznan
University of Economics and Business, Adam Mickiewicz University,
University of Szczecin and the Swedish Örebro University. Our University
was represented in this noble group
by prof. dr. Grazyna Krzyminiewska,
prof. zw. UEP, prof. zw. UEP, dr hab.
Barbara Pogonowska, prof. nadzw.
UEP and dr hab. Halina Zboroń, prof.
nadzw. UEP.
The conference was held under
the honorary patronage of the Rector
of the Poznan University of Economics and Business, prof. dr. hab. Marian
Gorynia, prof. zw. UEP,, the Mayor of
Poznan Jacek Jaśkowiak and Poznan
Governor Jan Grabkowski.
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Oxford-Style Debate at PUEB
On 5 April 2016, PUEB held the Oxford-Style Debate, during which two teams of students presented
arguments supporting or opposing the idea that Refugees are an opportunity for Europe.
The debate was attended by
teams of students from the Faculty of
Economics and the Faculty of Management and their supervisors. The
discussion was preceded by drawing
lots - FOR and AGAINST. During the
main part of the debate, participants
presented factual and accurate arguments relating to the thesis. A number
of comments and questions could
also be heard from the auditorium.
After the summary of arguments
given by experts from both teams, the
winner was chosen by voting. Assessment covered both the professional
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level of arguments and rhetorical
skills and personal culture of speakers. The discussion was moderated by
prof. dr. Ewa Małuszyńska - Head of
the Department of European Studies
PUEB- who acted as Marshal.
The winning team was selected
by a vote of the audience and the
jury composed of eminent scholars
of European issues: prof. dr. Maciej
Żukowski, prof. zw. UEP – Vice-Rector
for Science and International Relations, prof. dr. Bohdan Gruchman Rector of PUEB in 1990-1996, prof. dr.
Przemysław Deszczynski, prof. zw. UEP
- Head of the Department of EconomicJournalism and Public Relations,
Rafał Szyndlauer - Regional Representation of the European Commission
in Wroclaw, Krystyna Łybacka – MEP,
Zbigniew Mamys – Head of the Office
of MEP Agnieszka Kozłowska- Rajewicz, and Bogumil Frąckowiak - Head of
European Information Europe Direct
in Poznan.
The winner was the team who
was against the thesis that Refugees
are an opportunity for Europe: Agnieszka Dziamara, Ewelina Ryszewska,
Bartłomiej Gronowski and their su-
pervisor Jakub Staniszewski from the
Department of Macroeconomics and
Food Economy. On behalf of the Jury,
prof. Maciej Zukowski emphasized the
arguments of the opposing team were
better prepared and more diverse. The
winning team was invited by MEP Krystyna Łybacka to participate in a study
trip to Brussels.
There was also a surprise for the
other team composed of Mateusz
Niżnik, Mieszko Jaroniewski, Szymon
Górny and their supervisor Robert
Romanowski from the Department of
Trade and Marketing. It was also a trip
to Brussels funded by MP Agnieszka
Kozłowska-Rajewicz.
Additionally, each participant
received gifts donated by MP Krystyna
Łybacka, MP Agnieszka KozlowskaRajewicz, European Information
Centre Europe Direct - Poznan and the
Poznan University of Economics and
Business.
The meeting was summarized by
Rafal Szyndlauer from the Representa-
tion of the the European Commission
in Poland who, in his speech, reminded the guests and the audience why
the issue of refugees and the search
for smart solutions in this field should
be a priority for every contemporary
European.
The debate was organized by the
Department of European Studies, SKN
Europa and European Information
Centre Europe Direct in Poznan.
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Innovation Management: Research
and Educational Aspects
Innovation Management: Research
and Educational Aspects
The Poznan University of Economics and Business International
Conference “Innovation Management:
Research and Educational Aspects”
was held on 21 and 22 April 2016. The
conference was organized under the
project “Innovation Management English-language Master’s program
supported by modern information
technologies”, conducted by a team
from the Department of Trade and
Marketing at the Faculty of Management. The project is financed from
Norwegian funds. The conference
was attended by foreign guests from
research centers in Russia, Slovakia
and Bulgaria as well as scientists from
Warsaw, Katowice and Olsztyn.
During the first day of the conference, team of the Laboratory of Virtual
and Augmented Reality composed
of: dr hab. inż. Krzysztof Walczak, prof.
nadzw. UEP (Laboratory Manager), dr
inż. Adam Wójtowicz, dr inż. Sergiusz
Strykowski and mgr inż. Dariusz
Rumiński presented the equipment
and functions of the Laboratory to the
conference participants.
Market Communication: Technology.
Relations. Trust.
It has been the fourth time the Department of Marketing Strategies PUEB organized a cyclical scientific conference Market Communications. This time, the watchwords were technology, relations and trust.
The conference, which took place
on 14 and 15 April 2016, was attended
by representatives of 17 universities
from across the whole country.
Some of the subjects discussed
during the conference were results
of research on the role of new technologies in shaping the communications market andthe importance
of trust in doing business and
maintaining relationships between
entities.
The conference was one of the
events organized to celebrate the
90th anniversary of the Poznan University of Economics and Business.
Students from ESN PUEB tour Poland
In April, the PUEB Erasmus Student
Network section organized two trips
for foreign exchange students. The
one-day visit in Torun took place on
Saturday, April 9th. Students had the
opportunity to visit the city, see it
20
from the town hall tower, and prepare
their own gingerbread in the Living
Museum of Gingerbread. The following week, our exchange students
visited the capital. In addition to regularly visited sights, they also visited
the Warsaw Uprising Museum. A total
of 70 students took the tours. Both
projects benefited from the financial support of the Erasmus + which
supports the organization of student
mobility at PUEB.
21
UNIVERSITY LIFE
UNIVERSITY LIFE
Our scientists at the 5th International
Conference on Business & Economic
Development
Over one hundred scientists from twenty countries took part in the 5th International Conference on
Business & Economic Development in New York. Among the invited guests were representatives of
the Poznan University of Economics and Business.
Dr. Magdalena Knapińska, prof.
nadzw. UEP and dr hab. Edyta Małecka
– Ziembińska gave their speech on
the subject of a comparative analysis of productivity and labor costs
in OECD countries at the New York
Crowne Plaza.
The conference has been organized for the fifth time by the Academy of Business and Retail Manage-
ment. The representatives of the
best business schools in the world
from, among others, the United
States, Britain
Kobieta Przedsiębiorcza 2015
Once again, the great final
gala of the plebiscite “Kobieta
Przedsiębiorcza,” organized by
Glos Wielkopolski, was held at the
Poznan University of Economics
and Business. The award ceremony
took place on 8 April 2016 in the
auditorium.
The “Kobieta Przedsiębiorcza
2015” title won Monika ZygmuntJakuć from Poznan, managing
director of training and implementation company “Bez Owijania.”
Second place was taken by Alicja
Płóciennik - president of the Sports
Society Ostrovia (Ostrow Wielko-
polski), and the third award went
to Liliana Rak-Urbaniak - CFO and
proxy of Spomasz (Pleszew).
The winners received diplomas,
statuettes and Glos Wielkopolski
tulips (the variety was bred in
Chrzypsko Wielkie on the 70th anniversary of the paper).
Wielkopolska Academic Championships
in recreational aerobics
Students of the Poznan University of Economics and Business won in three categories at the Academic
Championships of Wielkopolska recreational aerobics.
Employees of PUEB SPV at the Retail
Summit Congress
The competition took place at
the Sports Centre of the Poznan
University of Technology, and its
organizers were the PUEB Department of Physical Education and
Sports and KU AZS PUEB. In addition
to PUEB students, the championship was attended by representatives of two other universities: the
Adam Mickiewicz University and
the Higher School of Pedagogy and
Administration.
Our students, affiliated in the “Fitness Dance” section, won first place
in the category of soloists, teams and
groups and received commemorative
medals, diplomas, cups and books as
rewards.
The representatives of the PUEB SPV were discussing the use of the model of cooperation between
the university and production companies during the congress “Poland & CEE Retail Summit in 2016”.
The Warsaw Congress is one of the
largest and most prestigious meetings of the trade sector in Poland. The
event was attended by more than
1,000 participants representing 432
traders from all over the country.
The Congress was divided into five
thematic sessions, during which issues
related to the retail and wholesale
distribution, own brand business,
shopper marketing and brand management were discussed. Within each
22
of the sessions, numerous discussion
panels, workshops, customer – supplier model discussions were held.
Participants also listened to lectures
given by invited speakers.
Among the speakers was a representative of PUEB Knowledge Transfer
Company (SPV) dr inż. Karolina Assman, who conducted a workshop entitled “Building a positive experience
for shoppers as part of the packaging
strategy. The use of a cooperation
model between the manufacturer of
packaging and institution of higher
education. “
The aim of the workshop was
to present an innovative model of
cooperation between business and
science and to prove that the business
cooperating with science is able to
implement a project in a way that is
wise, thoughtful and tailored to the
requirements and needs of the customer.
23
UNIVERSITY LIFE
UNIVERSITY LIFE
MBA Convention conference: Strategic
Leadership
UEP student in the finals IMEX Frankfurt
International University Challenge 2016
The MBA Convention conference: Strategic Leadership was devoted to the issue of strategic leadership and was held at the Poznan University of Economics and Business at the initiative of the MBA
Programs Education Center of Management Education.
How to create an interesting project for the organization of the conference? The answer to this question has been answered by student of Tourism Economy at PUEB, Monika Dembińska, who took part
in the competition finals of the IMEX Frankfurt International University Challenge in 2016.
The conference began with the
lecture given by Vice-Rector of Science and International Relations
prof. dr. Maciej Zukowski. Afterwords
the guests gave their speeches. The
speakers were:
• Prof. Henryk Mruk - outstanding representative of the
scientific community, who for
many years has been studying the issue of leadership in
companies,
• Krzysztof Kotapski - an expert in
the implementation of leadership culture in enterprises,
• Major Arkadiusz Kups - creator
of the Combat56 martial art.
In the second part of the conference, business practitioners who
implement successful leadership
culture in their companies every day
took the stand. Representatives of
Cargotec Corporation, Technologies
Plastics Sp. z o.o. Karl Knauer Poland Sp.
z o.o., Plywood-Eko SA, Huber + Suhner
Sp. z o.o. and GKN Driveline Poland
Sp. z o.o. accepted the invitations to
participate in the conference.
The event was organized for the first
time and scheduled to fit into the celebration of the anniversary of the creation
of Executive MBA programs and MBA
Poznań-Atlanta. It seems, however, that
in the future the MBA Convention conference will become a permanent point in
the University’s calendar of events.
The aim of the competition was
the activation of students from
around the world and engaging
them in the process of creating
projects for conferences. Only
five participants, representing the
United States, Thailand, Namibia and
Poland entered the finals. To qualify
for the final the representative of the
Poznan University of Economics and
Business had to convince the jury
during elimination, which took place
on 18 March 2016 at the National
Stadium in Warsaw.
The international finals of the
competition took place in Frank-
furt during the biggest trade fairs
and meetings- the IMEX two-day
conference “Future Leaders Forum”.
Contest entries were evaluated by
a jury composed of representatives of IMEX, MPI, MCI and Marriott
International.
Qualifications for the Erasmus + program
are completed
Although the examination session is near, some students are already thinking about the next academic
year and spending it on foreign trips, organized within the framework of Erasmus +.
The Department of Research and
International Cooperation has completed qualification for study visits
in the academic year 2016/17. 246
students, 50 people more than last
year, can prepare for international
voyages. Students of the Poznan
University of Economics and Business will spend winter or summer
semesters at partner universities in
the European Union, Turkey, Norway
and Iceland.
24
In addition to studying abroad
under the Erasmus + program,
students will also receive financial
support and a four-week language
course organized by the Department of Foreign Languages.
The Erasmus + is not the only
possibility for foreign trips. The
Department of Research and International Relations is still holding
recruitment for study trips to other
partner universities in Russia, Ar-
menia, China, South Korea, Taiwan,
Mexico and Argentina.
Not only students but also staff
of the Poznan University of Economics and Business benefit from foreign
exchange. In the next academic year,
69 scientists will leave the walls of
our school to go to partner universities and conduct classes or participate in trainings.
25
THE GALLERY OF PUEB RECTORS
THE GALLERY OF PUEB RECTORS
Prof. dr hab. Janusz Piasny
He was born on April 17, 1930 in Dachowa near Poznan. He got involved with the Academy of Economics in
Poznan in the early years, when he started studying Economics. Due to the outstanding scientific achievements he remained at the University, to which he devoted the rest of his professional career. He went through
all levels of the hierarchy, reaching the title of professor in 1972.
Professor Janusz Piasny also made a large contribution to the organizational work of the University. Before he
received the title of professor, he was appointed deputy director of the Institute of Political Economy. Later,
he held the position of vice-rector, and in 1980 was elected Rector of the University of Economics in Poznan,
in a democratic, secret vote.
He was known as kind man, open to suggestions from colleagues. He was an academic teacher by vocation, social
activist and a prominent expert on the subject of consumption. He served as rector during the martial law of 1982
and effectively protected his employees and students from internment and their functions from being taken away.
He worked with full devotion and dedication to the University of Economics in Poznan untill his last days. He
died on 14 October 1997.
1980–1987
26
Prof. zw. dr Janusz Wierzbicki
Born on 3 September 1920 in Poznan. He graduated from the Faculty of Law - Economics of the University
of Poznan and then started his career at the Academy of Economics in Poznan as an assistant. Thanks to his
comprehensive education, systematic work and love of research and teaching, he quickly climbed the career ladder.
After six years of work at the University as assistant professor he took over the Faculty of Finance and Credit.
In the same year he was also appointed Dean of the Faculty of Finance, and a few years later, he also held the
position of Dean of the Faculty of Commerce and Commodity Science.
Serving as Rector he led the Academy of Economics in Poznan through political transformations. He was also
a strong advocate and co-author of a major reform of economic studies. The competion of the construction
of the Colegium Altum building was possible thanks to his efforts.
He worked for the University with devotion and dedication untill his last days. He died on 24 June 1992.
1987–1990
27
INTERVIEW
INTERVIEW
What are the benefits of
internationalization of the University?
- Interview with employees from the
Research and International Relations Office
The 21st century presents new challenges for the University.
In the past, it was essential to ensure a high level of education and
the development of scientific personnel. Today, the key word in the
development of higher education
is “internationalization”. Why has
international cooperation become
so important?
Elżbieta Szwejk: Internationalization
brings many benefits essential for the
functioning of the University. It helps
to improve the quality of education,
innovation of research activities and
personnel qualifications. Internationalization also makes the educational
offer more attractive and affects the
prestige of the University, not only in
the country but also in the international market.
When did you start thinking about
international cooperation?
Elżbieta Szwejk: The need for cooperation with the scientific community
from other countries has always been
important. For a long time it was limited for reasons beyond the University’s
control. Only changing socio-political
conditions enabled Polish universities
to join the network of international
relationships and function in them as
full partners. International cooperation in its present form began only in
the late eighties and gained momentum after the entry into the European
Union.
How do you pursue and intensify
cooperation between the Poznań
28
University of Economics and Business and foreign entities?
Elżbieta Szwejk: The range of activities is really very diverse. It includes
exchange of students and staff,
implementation of joint educational
programs, scientific cooperation
and working on joint publications.
Cooperation with foreign partners is
implemented mainly through participation in international programs
and activities within a number of
inter-university agreements between
the University and foreign institutions
of higher education in and outside
Europe.
Most students associate international cooperation mainly with
exchanges realized within the
framework of Erasmus +. How is this
project implemented?
Małgorzata Plenzler-Fedorowicz:
Due to a very wide range of scholarship, Erasmus + is the leading student
exchange program in the world. It
has functioned under different names
since 1986 and it went through various changes and transformations. Our
University joined the program 17
Staff of the Research and International Relations Office
Elżbieta Szwejk - Head
Aleksandra Dajerling,
Katarzyna Jakubiak
Małgorzata Plenzler-Fedorowicz
Filip Wypijewski – President of
ESN UE Poznań
years ago and it was offered the possibility of exchanges of students and
academic staff from other countries
participating in the program. Today,
we also implement exchange project
in which it is possible to exchange
staff and students from the universities of Armenia and Azerbaijan.
Students of the Poznan University
of Economics and Business can also
benefit from the offer of universities that do not participate in
Erasmus +. How do you establish
relations with such institutions?
Aleksandra Dajerling: Experience
gained under Erasmus + allows us to
carry out our own activities, leading
to the signing of bilateral agreements
not only with European universities, but also with countries outside
Europe. Currently, we successfully
cooperate with 13 foreign institutions scattered all over the world. Our
partner universities are located in,
among others, China, South Korea,
Canada, Argentina and Mexico. We are
Results achieved in 2015/2016
• 223 students of PUEB realized
went to study abroad under
Erasmus + and inter-university agreements,
• 226 students came to study
at PUEB under the exchange
program
• 342 PUEB employees benefited from trips abroad for
the purposes of research,
teaching and training.
currently finalizing the bilateral agreement with the Almaty Management
University of Kazakhstan.
How does the academic staff participate in the process of internationalization? Do you also develop
any programs of international
cooperation for them?
Elżbieta Szwejk: Of course! Internationalisation is not only student
exchange but also mobility of
researchers. Thanks to it is possible to
gain valuable experience from working in an international environment,
establishing scientific cooperation
with partners at other universities or
gaining knowledge of the functioning of education systems in other
countries. The knowledge and experience gained during foreign trips allow
to conduct activities in an attractive
form, opening new fields of education and innovation in the teaching
process.
Last year, the “Internationalization of Higher Education” program
entered into force. How will it affect
the functioning of the University?
Elżbieta Szwejk: The new program
presented by the government insists
on development of attractive program
offer for foreigners, adapting the skills
of university employees to the needs
of foreign students and development
of a system supporting participation
of academic staff in international
scientific programs. From our perspective, the program does not introduce
revolutionary changes, rather it was
a vindication of the path we have
chosen. The Poznan University of Economics and Business has been implementing a number of actions outlined
in this program for years. We launch
new courses in English, conduct trainings and individual consultations for
employees in the field of international
programs, and to support foreign
students of comprehensive studies in
English, PUEB established the Center
for Studies in English.
Not only employees of PUEB take
care of foreign students but also
Polish students associated n the
Erasmus Student Network. What are
their activities?
Filip Wypijewski: ESN EU Poznan has
been functioning at our University
since 2007 and it has been very active
in promoting student mobility and
supporting integration and acclimatization of foreign students in our
academic environment. The most
important project of the organization is the Mentor program, under
which foreign guests can get help in
completing the formalities connected
with the stay in our country. Erasmus
Student Network also organizes meetings and events, during which they
introduce foreign friends to the Polish
tradition, history and culture.
Are Poland and Poznan attractive
places for people from abroad?
How can we encourage them to
study at the Poznan University of
Economics and Business?
Katarzyna Jakubiak: Poland has always been attracting foreign students.
The reasons for that are growing
importance of our country in the
international economy, rich history
and tradition, strategic location on
the map of Europe and low cost of
living. Poznan gives students broad
opportunities for development and
jobs. As employees of the Research
and International Relations Office, we
need to use this potential and create
proper conditions for studying for
foreign guests. Without a wide range
of programs in English, high-quality
educational offer and the appropriate
level of administrative support we
could not be successful in the field of
internationalization.
What lessons and experiences
have been drawn from long-term
cooperation of the Poznan University of Economics and Business with
foreign entities?
Małgorzata Plenzler-Fedorowicz:
International cooperation is a continuous process of dissemination of
good practices and development.
Thanks to contacts with partners
we continually improve our actions, raise the level of service and
introduce more attractive forms
of promotion and mobility. An
examples of such activities can be
organization of Erasmus fairs or the
annual International Day event. Our
most recent project is starting a blog
on Erasmus partner universities
(erasmusuep.wordpress.com). Our
achievements in this area are highly
evaluated by the foreign partners
and often become an inspiration for
others.
Interview by Grzegorz Lemański
PUEB’s achievements in the
international mobility
• 4107 students participated in
the study trips and internships in the framework of
inter-university agreements
and the Erasmus program,
• Third place in Poland in the
ranking of Perspektywy 2015
by the ratio of a number of
student trips to the total
number of PUEB students, (III miejsce w Polsce
w rankingu Perspektyw 2015
wg wskaźnika liczby wyjazdów
studentów UEP liczonego
w stosunku do ogółu studentów UEP,)
• Outstanding International Student Satisfaction Award 2015
• a very high level of satisfaction of participants of
Erasmus + 2014/15 exchange:
98% of outgoing and incoming students and 100% of
employees rated the foreign
mobility of PUEB as a very
good experience on the path
of personal and professional
development.
29
OUR ALUMNI
Marcin Pawelec a spokesperson
of Aegon Poland
Graduates of the Poznan University of Economics and Business are well prepared not only to the role of bankers and
accountants but also spokesmen. Marcin Pawelec, a former student of Economics, specializing in Economic Journalism
and Public Relations, decided to follow this career path.
At the beginning of April, a graduate of PUEB was appointed manager
for corporate communication and
a spokesperson of the Aegon Group
in Poland. His responsibilities will
include contact with the media, and
communication support of opera-
tional, sales and marketing activities.
In addition, he will be responsible for
the area of corporate communication
and cooperation with the Group’s
headquarters in The Hague.
Marcin Pawelec has a vast
experience in the field of corporate
communications at financial institutions. For the last 7 years, he was
associated with the Allianz Group
Poland as a PR expert and deputy
spokesman. Previously, he also
worked at, among others, Lukas
Bank and Bank BGZ.
INDEX OF SUCCESS
OUR ALUMNI
Name: Dominika Kamińska
Faculty/field of study/specialization: Graduate of the then Academy of
Economics in Poznan
Post-graduate studies on accounting at the Faculty of Management
Place of work/position: Owner of Accounting Office IN.COME Sp. z o.o.
I chose to study at PUEB because...
I appreciate the reliability and high quality in everything I do in life. Studies at PUEB was my next choice.
I had already graduated from the Faculty of Law and Administration at the University of Zielona Góra and
worked in accounting. I always wanted to work on my own account and start a business. I knew that
I would gain necessary qualifications at a prestigious university. The decision to choose PUEB was obvious.
I had plans to open my own accounting office, so I needed, among others, an accounting certificate issued
by the Ministry of Finance. Studies at PUEB allowed me to get it and gave me the highest qualifications to
conduct my own business.
My best memory from the student days is...
The discovery of what perfection is and how to pursue it. Solidity, reliability and precision in action
became my new qualities. I then realized how important even the smallest elements building a greater
whole are.
Skills gained at PUEB allow me to...
Be a professional in what I do and love at the same time. Maintaining high standards of work and offering
services of the highest quality.
I have a goal, which I consistently strive for, because I believe that much in life can be achieved with hard
work.
In five years, I would like to…
Continue to develop a highly-qualified team that will work at a high level. To gather people who are
involved, for whom work will also be a passion. I would like to grow and learn new things. I have a huge
need for continuous improvement.
Outside of work, I like...
I like to start the day well, preferably with a walk with my dogs. I love nature, water, forests and quiet,
so I feel best in Mazury.
30
31
PUEB IN THE MEDIA
PUEB IN THE MEDIA
Our experts in the media
Media monitoring – April 2016
drdrP.T.Bojkowski
Bojkowski
The government updated financial plan for the state
The government adopted a longterm financial plan which assumes
that GDP will increase by 0.1 percentage point every year- in 2019, it will
reach 4.1%. The biggest problem of
public finance remains tax revenues.
Grey economy in Poland is still growing. The government wants to seal
the tax system. It is estimated that
this procedure could result in 22-34
billion PLN income within three years.
- We can keep our fingers crossed. It is
extremely difficult to seal the tax system
- said dr Tomasz Bojkowski from the
Department of Public Finance in an
interview for Panorama.
92 (6.08%)
e
d
399 (28.39%)
c
29 (1.92%)
b
45 (2.98%)
947 (62.63%)
a
a
b
dr J. Witczak
Press
e
tored at the design stage. For existing
products, these changes can be made on
a regular basis and hence it is important
to verify and monitor their impact - she
added. According to the European
Commission’s data, the market of lowemission and sustainable products is
worth 4 billion euros, and countries of
the European Union are responsible for
more than one fifth of this market. The
dynamics of this market is estimated at
4 percent annually.
d
Sustainable products, i.e. products
that have the least possible impact on
the environment throughout their life
cycle (from production to disposal),
are more often the basis offer of many
companies. - The idea is to design products that will have the smallest possible
impact on the environment – explained
dr inż. Joanna Witczak from the Department of Commodity Science and
Ecology of Industrial Products. - The
environmental benefits should be moni-
c
Production with the environment in mind
Internet
Radio
TV
Social media
prof. W. Frąckowiak
Is export outside the EU more profitable?
32
Most of our companies’ export
goes to the EU markets. In the case
of industrial products, the exported
products are mostly parts or components. Incorporated into larger devices, they go to countries outside the EU
- a profit margin goes to the seller of
the finished product, a Polish subcontractor has to settle for much lower
earnings. - Only 7% of our exports go
to countries that are now fueling global
economic growth - the Middle East,
Asia and African markets - said prof. dr
hab. Waldemar Frąckowiak from the
Department of Investment and Capital Markets. Our expert also suggested
that we should focus on non-EU and
unexploited markets.
33
THE LAST GOODBYE
It is with deep regret that we inform you of the death of
Hans-Dietrich Genscher
former Minister of Foreign Affairs of the Federal Republic of Germany.
On 29 September 2011, Hans-Dietrich Genscher received a doctor honoris causa title from the
Poznan University of Economics and Business. The University Senate decided to award this title
at the request of the Councils of Faculties of Economics, International Business and Economics,
Informatics and Electronic Economy, Commodity Science and Management. Hans Dietrich Genscher
was awarded in recognition of his outstanding achievements in the field of foreign policy, and in
particular, for his outstanding contribution to negotiate a system recognizing the Oder-Neisse
line for the state Polish-German border, adopted by both countries in 1991; in recognition of his
activities for easing international tensions and putting an end to the “cold war;” for participation in
international negotiations supporting peaceful process of the unification of Germany, our neighbor
and most important economic partner, and for the support for the reform forces n Poland in the late
eighties.
HE WILL ALWAYS REMAIN IN OUR MEMORY!
Rector, Senate
and academic community
of the Poznan University of
Economics and Business
It is with deep regret that we inform you of the death of mgr Beata Domagała-Kulas
Former long-standing English teacher at the Department of Foreign Languages,
Mgr Beata Domagala-Kulas will remain in our memory as a respected university teacher, enjoying
great sympathy of both students and colleagues. She was a very warm, sympathetic, creative
person who was always ready to listen to others. We admired her willingness to fight the disease,
inner strength, optimism and sportsmanship.
SHE WILL ALWAYS REMAIN IN OUR MEMORY!
Rector, Senate
and academic community
of the Poznan University of
Economics and Business
34