Good Pitch² India 2014 - Indian Documentary Foundation

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Pitch
Good
India 2014
IMPACT REPORT
About Good Pitch
In the eight years of Good Pitch’s existence, 2,100
organisations from 30 countries have attended an event.
More than $11m dollars have been leveraged, and more than
70 campaigns launched to support the films.
Good Pitch2 India 2014, devised by BRITDOC and Sundance
Institute, is brought to you by the Indian Documentary
Foundation in association with Kerala State Chalachitra
Academy and Films Division, Govt. of India.
We are grateful for the generous support of Ford Foundation,
Arambhan Group and Oranjuice Entertainment.
Goals of Good Pitch
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To fuel the very best independent documentary filmmaking in the world.
To forge new partnerships between filmmakers and all parts of civil society.
To unlock new sources of investment in documentary filmmaking.
To build the capacity of the nonprofit sector by helping organisations work with
documentary filmmakers.
To open new distribution routes and audience engagement opportunities for filmmakers.
To connect changemakers with powerful films they can employ in their work.
To build a global ‘good’ network through worldwide Good Pitch events.
To enrich the lives of individuals, transform communities and improve societies.
Good
2
Pitch
India 2014 Results
• More than $25,000 of support was pledged for film-makers and their
campaigns.
• Brought an audience of 250 and 60 different foundations, NGOs,
business leaders, philanthropists, broadcasters, brands, technology,
social entrepreneurs and media together around leading social issues
to forge unique coalitions and campaigns for six films.
• Offers of support included financing, marketing, in kind legal,
technical or professional help from the panelists.
• In addition to cash donations, there were many pledges of support to
lobby Governments, use the films as advocacy tools, and enable
screenings of the films across India and the rest of the world.
Impact of Partners
• BRITDOC has been hosting Good Pitch since 2008.
• BRITDOC, besides financial support, has mentored IDF Team
and given website support to IDF which has worldwide
outreach.
• Kerala State Chalachitra Academy supported and mentored
the Good Pitch2 India 2014 filmmakers.
• Partnership with Films Division, Govt. of India gave us
presence at Mumbai International Film Festival 2014 and
was covered in the news daily bulletin as well as posted on
Films Division website. Films Division has been in existence
since 1948.
Star Moderator: Kiran Rao
• Being producer-director herself, Kiran Rao brought about a powerful impact
with not only her presence but also by championing Good Pitch2 India 2014.
• She is also the wife of an eminent Bollywood actor, Amir Khan.
• Appeared on 94.3 FM Radio talk show, hosted by Hrishikesh Kannan, with
Chief Executive of IDF - Sophy Sivaraman about Good Pitch2 India.
• Covered by Newspapers – Mumbai Mirror, Indian Express.
• Active social media coverage over a period of 3- 4 months.
“We needed a high profile name. We needed someone who can prod
filmmakers along as they make the pitch and also convince distributors and
international NGOs to distribute a film. Kiran Rao fitted the bill perfectly,“
- Bina Paul, Artistic Director of Kerala Film Festival
Impact on Good
India Films
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Pitch
How did Good Pitch benefit the filmmakers?
• Received moral and monetary support for completion of the film.
• Received help in Screening of the film, once completed.
• Received connections to various relevant organisations who could help in creating awareness
in India and outside India.
• Invitation to various campaigns and conferences in different nations.
• Received help in creating campaigns or including their films in the ongoing campaigns.
• A platform to connect with NGO’s , Media, Charities, Foundations, Public organizations,
Television Channels, Cinemas and companies from the world of digital and social media.
• Getting legal support.
• Getting connections to people who could get help in government support.
17 Not Required Indians
by Sonia Kirpalani
17 Not Required Indians
17 Indians were sentenced to death for murdering one man.
They would have ended up as statistics, but for few family
members sought support of local media and Human Rights
Lawyers, pressuring both governments into a fair trial.
Sharing spaces with the families struggling to get justice
reveals the tragic state of Indian Migrants overseas.
Following two brothers of the accused in UAE, collecting
proof for innocence leads us into an unseen world of
migrant abuse starting from Punjab into Sharjah. Through
the trial process, Embassy’s defense team and Human Right
lawyers reveal how Indian politics and corruption can mire a
fair trial, in a distant land, without concern Indian migrants
workers overseas.
17 Not Required Indians
Percentage of Panelists
35%
Direct help
20%
Create Awareness
15%
Monetary Support
15%
Legal help
Screening
5%
Political help
5%
Future monetary support
5%
As a result of the Good
Pitch2 India screening,
$2,500 was raised to
start a helpline for NRI’s
in trouble abroad.
Border Within Border
by Debanjan Sengupta & Subhadeep Ghosh
Border Within Border
Percentage of Panelists
28%
Political help
Create
Awareness
22%
17%
Direct help
17%
Connections
11%
Tech Support
Screening
6%
Abandoned by the states, Kofur
(42), an illiterate brick-maker,
doesn’t belong to any nation. Both
India and Bangladesh deny him an
identity and the most fundamental
human rights of citizenship.
Driving With Selvi
by Elisa Paloschi
Driving With Selvi
Percentage of Panelists
Create
awareness
46%
33%
Direct help
Monetary
support
13%
Screening
4%
Connections
4%
Set in the South India, Driving With Selvi
tells the story of a young woman who,
against all odds, defies strict patriarchal
traditions when she escapes the abusive
marriage she was forced into as a child to
become Karnataka’s first female taxi driver.
Driving With Selvi
Alfred Arambhan, head of the Arambhan group,
astounded everyone at Good Pitch2 India by donating a
truck to Selvi. The truck, which was parked in the car
park, would help her efforts to become a transport
entrepreneur.
As the image of the vehicle was flashed up on the
screen, the room erupted, and Selvi was reduced to
tears. The roars of support were deafening as she took
the keys, climbed in the cab and started the engine.
Love Commandos
by Miriam Lyons & John Stack
Love Commandos
Percentage of Panelists
33%
Connections
Create
Awareness
27%
Screenings
13%
Direct help
13%
Monetary
Support
Legal help
7%
7%
The Love Commandos use guerrilla
tactics to rescue young women from
being murdered by their families and
help them marry the men they truly
love.
Anupam Mittal of People’s Group
offered $8,000 to the producers of
Love Commandos. Mr. Mittal offered
to co-produce the film and to
promote it through his website
Shaadi.com, the world’s largest
dating website.
Fireflies
in the Abyss
by
Chandrasekhar
Reddy
Fireflies in the Abyss
Percentage of Panelists
33%
Create Awareness
Monetary support
19%
Direct Help
19%
Political help
10%
Connections
10%
Screening
5%
Legal help
5%
10-year old Sooraj, works in a ‘rat-hole’.
The ‘rat-hole’ mines in the Jaintia Hills
(North-east India) are narrow strips of
coal deposits requiring children to
descend down steep, sheer chutes and
burrow into narrow horizontal tunnels
to scratch coal out of hard rock.
Rooting for Roona
by Pavitra Chalam & Akshay Shankar
Rooting for Roona
Percentage of Panelists
32%
Create awareness
21%
Monetary support
Direct help
16%
Connections
16%
11%
Screening
Future monetary
support
5%
A film that fights for the health of the
Indian child and captures the incredible
story of baby Roona Begum, a one and a
half year old girl born in a tiny village in
the state of Tripura. She suffers from
hydrocephalus, a birth defect caused by a
build-up of fluid in the brain leading to
massive swelling of the head.
More than $15,000 was pledged by
members of the audience for the film at
Good Pitch2.
What filmmakers had to say
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about Good Pitch India
Being part of Good Pitch2 India was an
important step both in understanding the
landscape of the Indian documentary
film industry, and connecting with the
not-for-profit sector in India. I was able
to further develop old relationships, and
to build new ones which I believe will
help Driving with Selvi have a strong
social impact in India and beyond.
- Elisa Paloschi, DRIVING WITH SELVI
“I think the event went off
spectacularly - and kudos to
you and the team.”
Chandrasekhar Reddy,
FIREFLIES IN THE ABYSS
"It was truly an honour to be part of India's first Goodpitch. The
workshop was intense, insightful and productive. We were
delighted by the involvement of the organizers of Goodpitch
India and Global. Their advice and mentorship helped us build a
powerful pitch. The event itself was conducted seamlessly. Ours
was a highly influential table consisting of the top leadership in
Indian Healthcare. We were able to raise $10,000 for our
production funding from our panel and the audience. Since the
pitch, we have been in touch with several participants such as
the Elizabeth Glaser Pediatric Aids Foundation(EGPAF) and are
currently discussing specific areas of collaboration. Thank you
Goodpitch, IDF and BritDoc."
- Pavitra Chalam, ROOTING FOR ROONA
What filmmakers had to say
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about Good Pitch India
“Excellent Workshops, led by professional and
passionate filmmakers and visionaries which
culminated in a Round Table which brought
together corporate partners, NGOs,
Institutions. Introducing them into a new world
of CHANGE, using the lens of films, Good Pitch
India bridged collaborations important to
create an outreach for mu films. Designing
strategies for affecting change, they found
support for the region's nascent film
community, in a manner which is hereto unseen
and unheard of in India.”
- Sonia Kirpalani, 17 NOT REQUIRED INDIANS
Our sincere thanks to the entire team and
specially to you, Nick and Sandy for all the
necessary inputs, suggestions and advice.
We know that we gave you a lot of pain
throughout the process, and in turn what
an incredible support we had from all of
you! It has been really a great fascinating
learning experience for us.
- Debanjan Sengupta,
BORDER WITHIN BORDER
"GoodPitch Mumbai was an amazing
experience. We were able to secure some
finance and outreach partners for our film. We
also made invaluable connections with
filmmakers and other social-campaigners from
across India. Most importantly the event
showed us the real hunger for this film in India“
Miriam Lyons (Director) & John Stack
(Producer),THE LOVE COMMANDOS
Survey Results
Survey Participation
Corporate
6.25%
56.25%
NGOs
18.75%
Media - TV / Print
Campaigner
6.25%
12.50%
Policy Maker
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Good Pitch Achievements
85.00%
Connections to relevant organisations, funders
Creating awareness about the social issues
highlighted in the pitched films
Unlock new sources of investment
The common platform to save effort, energy &
time for the filmmakers
Open New distribution of routes for the films
Majority of the panelists feel that Good Pitch
was a key event for connecting filmmakers to
various organizations, funders.
80.00%
65.00%
65.00%
55.00%
80% of the panelists feel that Good Pitch was a
strong medium for creating awareness about
the social issues in the documentaries shown.
Likelihood to attend Good
100%
70%
India 2016
85% of the respondents are likely to
attend GoodPitch2 India 2016.
90%
80%
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60%
60%
50%
25%
40%
30%
10%
20%
5%
10%
0%
Will surely like to attend
Likely
Not decided yet
Some what likely
Will you recommend Good Pitch?
95% of the respondents will recommend
Good Pitch to colleagues.
95%
Yes
5%
No
0
20
40
60
80
100
Overall Rating for Good
65%
Excellent
35%
Good
0%
10%
20%
30%
40%
50%
60%
70%
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Pitch
India 2014
The overall rating has been Excellent.
Good Pitch panelists said…
“I found Good Pitch's approach of bringing together stakeholders from different sectors very interesting.
It is true that documentaries often require different types of support and the event's approach was useful
in that respect. The subjects were well researched and the facilitator played a key role in creating an
atmosphere of coherence and support.”
-Moutushi Sengupta, MACARTHUR FOUNDATION
“I was impressed by the eclectic group of well-wishers, philanthropists and of Kiran Rao who gave of her
time so generously. You hardly ever find such a critical mass of change makers and game changers in one
platform...Way to go Goodpitch”
- Patricia Mukhim, THE SHILLONG TIMES
Change in perception of documentary film
“Good Pitch India opened my eyes to new films and new funder from India”
“My perception has changed towards documentary in terms of catalyzing actions for improving
conditions of various victims who need help”
“Innovative way to influence policy issues and bringing sustainable change in society”
“First time I've been exposed to the concept of building advocacy campaigns around a particular issue by
using documentary film. Which was very interesting.”
“Learned about the great work being done by young film makers.”
On Twitter…
On Twitter…
On Twitter…
Organisations that Attended
AIESEC INDIA | AKSHARA | AMERICARES INDIA FOUNDATION | AMNESTY INTERNATIONAL INDIA | ASCO | AXIS BANK
FOUDATION | ASIAN CENTER FOR ENTERTAINMENT EDUCATION | ASSOCIATION OF WOMEN ENTREPRENEURS OF
KARNATAKA | AVID LEARNING | BREAKTHROUGH | CANARIES POST SOUND | CENTRE FOR ADVANCEMENT OF
PHILANTHROPY | CHICKEN & EGG PICTURES | CONSULATE GENERAL OF CANADA | CURLEY STREET MEDIA | DASRA
EDUCATE GIRLS | ERNST AND YOUNG | FHI 360 | FORD FOUNDATION | FORUM FOR COMMUNITY DEVELOPMENT
FOUNDATION | GBC HEALTH | GIVEINDIA | GLENMARK PHARMACEUTICALS LIMITED | HEINRICH BOELL FOUNDATION |
HUMAN RIGHTS WATCH | IDFA | IL & FS | JINDAL STEEL AND POWER LIMITED | LAWYERS FOR HUMAN RIGHTS
INTERNATIONAL | LUMINOSITY PICTURES MARIE STOPES INTERNATIONAL, INDIA | MDG HEALTH ALLIANCE | MOBIUS
FILMS | MSL GROUP | NDTV – DOCUMENTARY 24 X 7 | NEW YORK TIMES OP-DOCS | NUCLEUS MEDIA MAVERICKS |
PEOPLE INTERACTIVE | INDIA PRIME FOCUS LIMITED | PVR CINEMAS | ROAR 4 CHANGE | ROTARACT DISTRICT 3140 |
ROYAL TRIPURA FOUNDATION | S.P.J.I.M.P.R. CENTRE FOR DEVELOPMENT OF CORPORATE CITIZENSHIP (DOCC) |
SAMHITA SOCIAL VENTURES | TAPAS CONSULTANT SERVICES | TCS-MAITREE | THE INSTITUTE FOR COMMUNITY
ORGANISATION RESEARCH | THE JOHN D. AND CATHERINET. MACARTHUR FOUNDATION | THE SHILLONG TIMES |
THOMSON REUTERS FOUNDATION | UN WOMEN | UNICEF | UNITED STATES AGENCY FOR INTERNATIONAL
DEVELOPMENT | WHISTLING WOODS INTERNATIONAL | WIEDEN + KENNEDY | WHO | INDEPENDENTS - ANUPAMA JHA
| DR. UNNI KARUNAKARA | LINA SRIVASTAVA | VENKAT CHANGAVALLI | ROSHIKA SINGH | WALTER VIERA
Thank you!
• Ajay Kapoor
• Manveer Jasrotia
• Anjali Vyas
• Mr and Mrs Rao
• Anoushka Sivaraman
• Mumbai Mantra
• Arjun Bajaj
• Natasha Baig
• Arun Mathew
• Nilotpal Mazumdar
• British Council
• Nutan Lohia
• Canadian Counslate
• Ray Howell
• Casino Group of Hotels
• Sophodok
• Cawasji Behramji Catering Services Pvt Ltd.
• Vaibhav Warerkar
• iCongo
• Vikas Sivaraman
• Face TV
• Viraj Shipping
• FX School
• Whistling Woods
• Le Sutra
• Zen Exim
• Manoj Agiwal
And yes…
We will be back in 2016!