Deck - Atlanta Jazz Festival

Transcription

MAY 1- MAY 31, 2016
SPONSORSHIP OVERVIEW
MAY 1 – MAY 31, 2016
MISSION
The mission of Atlanta Jazz Festival is to present the rich heritage of
jazz music and to educate the community on jazz as an original form
of American culture.
Produced by the City of Atlanta Mayor’s Office of Cultural Affairs,
Atlanta Jazz Festival presents a variety of outlets to experience and
learn about jazz music with the Memorial Day Weekend concert and
festival as the culminating event.
The Atlanta Jazz Festival has evolved into a season of educational,
social and community events with jazz music as the unifying influence
that attracts over 500,000 people during the “31Days of jazz.
The Atlanta Jazz Festival is a destination event for the city which
attracts music lovers from around the City of Atlanta, across the state
of Georgia and from the entire Southeast.
“The Atlanta
Jazz Festival is
our homage to
the legacy and
tradition of a
true American
art form.”
– Mayor Kasim Reed
OVERVIEW
The Atlanta Jazz Festival is an annual celebration of music, art and culture, highlighting the
heritage of jazz music. The Atlanta Jazz Festival includes a series of events beginning in
March of each year and culminating each Memorial Day weekend, in one of the largest free
jazz festivals in the country.
HISTORY
Atlanta Jazz Festival was established with the help of Atlanta Mayor Maynard Jackson in
1978. The city’s commitment was to present a free jazz festival – straight ahead, avantgarde, improvisational, harmonically and rhythmically complex and beautiful. It would
showcase the best performers of “pure” jazz, eschewing the genre blends.
Thirty-eight years later, the Atlanta Jazz Festival has stayed true to that mission. As the
genre has birthed many other forms, jazz still lives on and continues to evolve in its truest
form. Atlanta Jazz Festival is one of the few places in the country where masses of music
enthusiasts, families and culture lovers gather year after year to hear and experience this
great American musical tradition.
MAY 1 – MAY 31, 2016
FESTIVAL SEASON | MAY
AJF 31 Days of Jazz
Throughout the month of May, Atlanta Jazz Festival partners with restaurants,
lounges and entertainment venues around the city to present the best in local jazz. These
intimate concerts and special evenings are a highlight of the AJF season.
Neighborhood Jazz Series
The Neighborhood Jazz Series is an Atlanta Jazz Festival signature concert series
held every weekend in the month of May. Each Neighborhood Jazz Series mini concert is
presented by a City of Atlanta Councilmember in a neighborhood park within their district.
This series brings the jazz experience into communities throughout the city while giving
families an opportunity to enjoy the beauty of Atlanta's parks. MARTA MONDAYS
The MARTA MONDAYS signature concert series presents performances by local
jazz artists at selected MARTA train stations during peak periods of ridership.
Late Night Jazz Jam
After enjoying all-day jazz presented in Piedmont Park, contemporary jazz music
lovers make their way to the highly anticipated Late Night Jazz Jam. This live jam session
features an exciting contemporary jazz artist, as well as a DJ who melds popular music
with jazz standards for a musical experience that both preserves and celebrates jazz
music’s history of late night jamming. MAY 1 – MAY 31, 2016
MEMORIAL DAY WEEKEND CONCERT
For 38 years, Memorial Weekend has been reserved for Atlanta Jazz Festival with
multiple days of free music, food, art and family fun as 200,000+ music lovers descend
on Piedmont Park.
In 2016, the Atlanta Jazz Festival will open on Friday, May 27 with an evening
concert that kicks off the festival and the holiday weekend. Saturday and Sunday will be
full days of performance, beginning in the afternoon and running into the late evening.
The jazz festival Main Stage features some of the top named jazz performers in the
country. In past years, Herbie Hancock, Ahmad Jamal, Roy Ayers, Tito Puente and Tito
Puente, Jr. have all played the jazz festival Main Stage. Tentative acts for 2016 are on
pages 11 and 12.
The International Stage features musicians from all over the world including Cuba,
France, South America, Africa, and Mexico. This lively presentation of jazz music culture
is a display of Atlanta’s cultural diversity. Tentative acts are on pages 13 and 14.
The Local Stage will present young aspiring Jazz and Jazz related musicians
performing covers of great Jazz standards as well as their own exciting compositions.
Between the two stages, patrons walk through our Arts Marketplace, where they look
forward to scouting rare finds and collectible art works directly from local artists. And no
festival is complete without funnel cakes and slushies! AJF Concessions feature all of
those edible summertime favorites that make festival memories.
The Branded Lounge will offer upscale food and beverage and comfort stations as well
as state of the art video and sound to paying guests in a comfortable environment with
excellent sight lines to the stages.
Families enjoy our Kid’s Zone with games and activities throughout the afternoon in the
Piedmont Park Meadow. Our artists and special guests are treated to the exclusive AJF
VIP Lounge with a live feed of festival performances and daily catered food and
beverages.
Atlanta Jazz Festival is a complete experience with something for everyone. It is a
celebration of music, but it is also a celebration of Atlanta’s historic culture of community.
May 1-MAY 31, 2016
EVENTS & ATTRACTIONS
DURING MEMORIAL DAY WEEKEND
• Main Stage
• Local Stage
• International Stage
• Green Room VIP
• Branded VIP Lounge
• Late Night at Park Tavern
• Kid’s Zone
• On Site Exhibits
• Interactive Games
MAY 1 – MAY 31, 2016
AUDIENCE GOALS 2016 EVENT
Atlanta Jazz Festival reaches a variety of audiences through the various events
during festival season. In 2016 the marketing campaign is being expanded from
past years and is targeting a younger more diverse and more affluent audience
than in the past.
Sex:
-M
-F
2015
40%
60%
Ethnicity
- Cauc.
- AA
- Latino
40%
56%
4%
HHI
- $25K-49K- $50K-99K
- $100K-149K
- Over $150K -
25%
38%
14%
9%
20%
35%
20%
15%
Age
- Under 18
- 18-24
- 25-34
- 35-48
- 49-65
- 65+
2%
12%
33%
24%
25%
4%
5%
15%
35%
25%
15%
5%
Education
Graduated college 64%
Completed some
college
87%
2016
50%
50%
45%
50%
5%
70%
90%
MAY 1-MAY 31, 2016
MARKETING
Atlanta Jazz Festival sponsors have the benefit of inclusion in our robust paid traditional
media and paid and non-paid social media marketing program that annually reaches virtually
all residents and visitors to Atlanta over a three month promotional period.
Our marketing program uses a variety channels to attract several audiences:
• Residents of the Atlanta metro area
• Patrons of arts and cultural events
• Jazz lovers and music lovers generally
• Tourists and visitors to Atlanta
• Families looking for entertainment
Marketing programs for Atlanta Jazz Festival begin in March and ramp up with the majority
of the advertising push at the end of April through May Noted below are EXAMPLES of the
type of media we have run in the past and plan to run in the future a full media plan will be
completed by 3/1/16.
COLLATERAL
• Festival Season Brochure (50,000)
• Festival T-Shirts
• POS Via sponsors
PRINT + DIGITAL ADVERTISING
• Atlanta Journal Constitution
• WSB-TV.com
• Atlanta Magazine
• Creative Loafing
• Rolling Out Magazine
• Jazz Times
• Downbeat Magazine
• El Nuevo
• The Atlanta Tribune
• The Atlanta Inquirer
• AtlantaGA.gov
• Central Atlanta Progress
•-Sponsors web sites
BROADCAST ADVERTISING
• COMCAST Spotlight
• MAJIC107.5
• V103 WVEE
• WAOK 1380
• I Heart Radio
• WRFG Free Radio Georgia
• WABE Public Broadcasting
• WCLK Clark Atlanta Jazz
• Others TBD with sponsors
OUTDOOR /TRANSIT ADVERTISING
• MARTA Transit Systems
• Hartsfield-Jackson International Airport
• Atlanta Streetcar
• Clear Channel and CBS Outdoor
MAY 1 – MAY 31, 2016
PUBLIC RELATIONS
Atlanta Jazz Festival is covered in local and national press beginning as early as February
and running through the end of May. A variety of media pick up on the value of the festival to
their audiences including:
• Entertainment Magazines
• Travel Publications
• Music Blogs
• Regional and Community News Outlets
In 2015, the festival generated more than 140 million impressions, receiving national,
regional and local press coverage at a media value of more than $2 million.
Atlanta Jazz Fest Lineup
is Finalized
“The 38th annual Atlanta
Jazz Festival will ping-pong
from the traditional jazz of
Freddy Cole to the
contemporary flair of
Russell Gunn’s Krunk
Orchestra with a lot of other
flavors filling in the gaps.”
Melissa Ruggieri
Atlanta Jazz Festival
Announces Locations
And Performers For
Popular Neighborhood
Jazz Series
"As part of our mission, the
Atlanta Jazz Festival serves
as a cultural bridge uniting
Atlanta's diverse
communities.”
11 Alive Staff
Must-See Performances
at the Atlanta Jazz
Festival
“…the consensus around
town is that this is the best
year for jazz at the festival
in a long while… the lineup
looks like it will present a
solid three days of jazz in
Piedmont Park.”
Jon Ross
IMAGES OF THE FESTIVAL
MAY 1- MAY 31, 2016
MAY 1 – MAY 31, 2016
MAIN STAGE TALENT LINE-UP SAT MAY 28 (TENTATIVE)
Hypnotic Brass Band https://www.youtube.com/watch?
v=Ospt8g4i-9k Jamison Ross https://www.youtube.com/watch?
v=caKEq_45KJ0
Theo Croker FEAT: DVRKFUNK h t t p s : / / w w w. y o u t u b e . c o m / w a t c h ?
v=YBEkrRZ8jGk
Chargaux
h t t p s : / / w w w. y o u t u b e . c o m / w a t c h ?
v=urVohcES2fc
Tomeka Reid
h t t p s : / / w w w. y o u t u b e . c o m / w a t c h ?
v=KEZ3c3nu7RU
MAY 1 – MAY 31, 2016
MAIN STAGE TALENT LINE-UP SUN MAY 29 (TENTATIVE)
Military Salute to Open the Day
Benny Golson
https://www.youtube.com/watch?
v=TW641zgPOqQ
Eugenie Jones https://www.youtube.com/watch?
v=_BGikj0b5Cw
Gregory Porter
https://www.youtube.com/watch?
v=ETnnHRnpXxA
TWO MORE TBD
INTERNATIONAL STAGE TALENT
Saturday, May 28th
Camila Meza
Camila Meza is a Chilean jazz musician
described by the New York Times as, “a
bright young singer and guitarist with an ear
for music of both folkloric and pop intention.”.
Saturday, May 28th
Tatran
Tatran is a Tel Aviv based Israeli trio that
creates “rich and crystallized musical mixes
crossing through modern jazz, rock,
classical, folk, avant-garde and electronica.”
Saturday, May 28th
Mette Henriette
Norwegian independent saxophonist and composer
Mette Henriette was recently signed to the reputable
German label, ECM Records. Described by The
Guardian as one of the “quietest, most privately
contemplative sax debutante(s) around,”
Saturday, May 28th
Etienne Charles
Etienne Charles is a Trinidadian Jazz Trumpet recording
artist, composer, arranger, and Assistant Professor at
Michigan State University. Charles holds a Master’s
degree from the Julliard School and has been referred to
by the New York Times as an “auteur,’ or “one of jazz's
more ambitious soloists and composers."
INTERNATIONAL STAGE TALENT
Sunday, May 29th
Eliane Elias
(HEADLINER)
Eliane Elias is a Brazilian jazz pianist, singer,
arranger and songwriter. Elias is known for her
distinctive musical style which blends her
Brazilian roots and her voice with instrumental
jazz, classical and composition skills.
Sunday, May 29th
Daby Touré
Daby Touré, a Mauritanian musical and linguistic
polyglot, creates elegant sonic mixtures that merge the
linguistic inflections of the six languages he speaks.
The BBC noted that, “from the first time you hear it,
prepare to hum along, tap your toes, and be
mesmerized by Daby's infectious brand of global soultinged pop.”.
PLUS TWO MORE - TBD
NEIGHBORHOOD JAZZ SERIES
May 1- Perkerson Park/ Joyce Shepard
May 7Adams Park/Keisha Bottoms
Grant Park/ Carla Smith
May 8- Oakland Cemetery/Natalyn Archibong
May 14Douglass High School/Felecia Moore
First Congregational Church/Spring Jazz Vespers
May 15- John Howell Park/Alex Wan
May 21- Washington Park/Ivory Lee Young
May 22- West Manor Park/Ceasar Mitchell & Andre
Dickens
May 28-31- Jazz at the Airport (Tentative)
MAY 1- MAY 31, 2016
TITLE PARTNERSHIP -- $250,000 (Total for 2 Years)
ALL PARTNERSHIPS ARE CUSTOMIZED- THESE ARE EXAMPLES OF BASIC
RIGHTS
Naming Rights- The XXX Atlanta Jazz Festival
Category Exclusivity (unless prohibited by law)
Custom Mark and Input on Entertainment/Acts
Official Product/Service of the Festival
SIGNAGE BENEFITS
HOSPITALITY BENEFITS
• Logo on AJF Step and Repeat
• 12 AJF Green Room VIP Badges w/Lunch
• Branded Yard Signs (sponsor provided)
&
• Logo in Name on Park Entry Signage
Priority Seating
• Logo in Name on Merchant Area Signage
• 6 AJF Parking Passes
• Logo in name on A-frame Park Signage
• 12 Late Night Jazz Tickets
• Festival Fencing Banners (sponsor provided)
• 20 Comp Passes to Paid VIP Section
• Logo in name on Signage at all AJF Events
FESTIVAL ON-SITE ACTIVATION
MEDIA AND PROMOTIONAL BENEFITS
• 2min On Stage Presentation each day
• AJF Website :30 commercial (sponsor provided)
• Data collection rights
• Access to mailing lists/event database
• :60 Jumbotron commercials 6x/day
• AJF Website banner ad (sponsor provided)
• On site announcements 6x/day
• AJF Logo rights
• 40x40 Festival footprint
• Brand name with event name in radio and
• On site sampling/collateral distribution
broadcast buys
• Database capture and use
• Logo in name in print, outdoor and digital ads
• Logo in name w/ hyperlink on website
BRANDED ADD ONs
• Logo in name in all AJF promo collateral
• Option to brand (1) of these add-ons
• Logo in name in AJF Email blasts
• Logo in name on AJF 2015 merchandise
AJF Kids Zone
• Mentions in AJF press releases
Late Night Jazz Event
• Mentions on AJF social media platforms
Branded Ancillary Stage
• Onstage mentions at all AJF events
• Collateral in VIP gift bags (sponsor provided)
• Customized on site consumer engagement
31 Days of Jazz
promotion
Branded AJF Green Room VIP Area
AJF Website Feature
AJF Twitter Wall
MAY 1- MAY 31, 2016
PRESENTING SPONSORSHIP -- $150,000 (1/YEAR) / $200,000 (2 Years) - Only
available if
there is no Title Sponsor
ALL SPONSORSHIPS ARE CUSTOMIZED- THESE ARE EXAMPLES OF BASIC
RIGHTS
Naming Rights- The Atlanta Jazz Festival-Presented by XXX
Category Exclusivity
Custom Mark
• 8 AJF Green Room VIP Badges w/Lunch &
Priority Seating near ALL stages
SIGNAGE BENEFITS
• Logo in Name on Park Entry Signage
• Logo in Name on Merchant Area Signage
• Logo in name on A-frame Park Signage
• Logo in name on Signage at all AJF Events
• 10 Comp Passes to Paid VIP Section
• 2min On Stage Presentation each day
• AJF Website :30 commercial (sponsor provided)
• Access to mailing lists/event database
BRANDED ADD ONs
• AJF Logo rights
• Brand name with event name in radio and
broadcast buys
AJF Kids Zone
• Logo in name in print, outdoor and digital ads
• Logo in name w/ hyperlink on website
Branded Ancillary Stage
• Logo in name in all AJF promo collateral
• Logo in name in AJF Email blasts
• Logo in name on AJF 2015 merchandise
31 Days of Jazz
AJF Website Feature
AJF Twitter Wall
promotion
MAY 1 – 31, 2016
SUPPORTING SPONSORSHIP -- $65,000 ( 1 Year)/ $100,000 (2 Years)
RIGHTS
NOTE: VIK Accepted for up to 25% of fee
SIGNAGE BENEFITS
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Logo on Signage at all AJF Events
• AJF Logo rights
• Mentions in radio and broadcast buys
• Logo in print, outdoor and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2015 merchandise
promotion
• 4 AJF VIP Badges w/Lunch & Priority
Seating
near All stages
• 4 Comp Passes to the Paid VIP Area
BRANDING
• Second Choice of Branded Stage
• Option to brand (1) of these add-ons (not
selected by Title sponsor)
AJF Kids Zone
31 Days of Jazz
AJF Website Feature
AJF Twitter Wall
MAY 1 – MAY 31, 2016
PARTICIPATING SPONSORSHIP-- $30,000
RIGHTS
NOTE: VIK Accepted for up to 25% of fee
SIGNAGE BENEFITS
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Logo on Signage at all AJF Events
• Logo in print and digital ads
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2015 merchandise
• Mention at AJF press conference
• 2 AJF VIP Badges w/Lunch & Priority
Seating
near MAIN Stage
• Data base capture and use
BRANDED ADD ONs
• Title to Remaining Stage
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 1 – MAY 31, 2016
CORPORATE VENDORS
Atlanta Jazz Festival is a great opportunity for
small companies who want to engage directly with
the AJF audience. These programs are also ideal
for brands that want to focus efforts on activation
with the audience over the three day concert
weekend.
INTERACTIVE -- $15,000
• On site sampling / collateral distribution
• 20x20 Festival Footprint
ENGAGING -- $7,500
• On site sampling / collateral distribution
INFORMATION -- $4,000
IMAGES OF THE FESTIVAL
MAY 1 – MAY 31, 2016
MAY 1 – MAY 31, 2016
We are excited to present this sponsorship information to your company.
We are hopeful the next steps are a meeting with you and others on your
marketing and sponsorship team to review the partnership and
promotional options set out in this document with the goal in mind of
developing a mutually beneficial relationship.
Thank you for your time and consideration.
Laura Moody
Mayor’s Office of Cultural Affairs
City of Atlanta
[email protected]
404-546-6826 (O)
or
Don Dixon
Mayor’s Office of Marketing & Partnerships
City of Atlanta
[email protected]
404-330-6965 (O)
404-444-5573 (C)

Deck - Atlanta Jazz Festival

Transcription

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