AM740 Zoomer Radio Media Kit

MEDIA KIT 2016
TIMELESS
HITS
Zoomerradio.ca
OUR STATION
POP | VINTAGE | SENTIMENTAL
TORONTO’S BEST
RADIO STATION!”
air four times daily. Weekends feature more than
“In ZoomerRadio,
I’ve created an
old‑fashioned
full‑service
throwback. We
offer listeners
an alternative to
the automated,
cookie cutter
radio stations. We
still originate live
music and present
the ever more rare
pop classics from
the 50’s/60’s and
70’s. We celebrate
the music of an
age when the
tempo was slower,
you could still
make out the
words, and people
still believed
in love.”
two dozen specialty programs on subjects ranging
Moses Znaimer
ZOOMERRADIO has the largest broadcast
footprint in North America, with it’s rare 50,000watt clear channel frequency that reaches extensive
parts of Ontario, Quebec and 28 American states. It
is the only AM channel still playing music in Canada’s
largest market, presenting pop classics from the
50’s, 60’s and 70’s, plus adult standards played by
today’s top artists. On August 31st, AM740 also
began broadcasting on 96.7FM. All AM radio listeners
experience static due to streetcars and skyscrapers.
96.7FM will be easier to listen to.
UNIQUE TO THE STATION are live from the
ZoomerHall performances, broadcast live-to-air
from the stations lobby studio. Featured stars have
included Lily Frost, Marc Jordan, Amy Sky, Bobby
Curtola and David Krystal.
LIBBY ZNAIMER’S ZOOMER REPORTS,
with health and lifestyle tips for living well,
DAVE BIDINI,
NATIONAL POST
from gardening and finances to car care and
conspiracy theories.
media kit 2016
ZoomerRadio.ca
OUR AUDIENCE
3.4
MILLION
WEEKLY REACH
622,000
HOURS EVERY WEEK
AVERAGE
AGE
60
46
54
58%
MORE LIKELY TO
HAVE SAVING AND
INVESTMENTS OF
$100,000 OR MORE*
% FEMALE
% MALE
29%
89%
NET WORTH*
$761,000
AGE
35-64
33%
58%
37%
AGE
45+
POST
SECONDARY
EDUCATED
DRIVE
DOMESTIC
VEHICLES
DRIVE
IMPORTED
VEHICLES
77%
62%
TRAVELED
ON VACATION
IN PAST YEAR
TRAVEL
WITHIN
CANADA
95%
MORE LIKELY TO
ATTEND A CASINO
IN THE PAST
FOUR MONTHS
74%
45%
34%
HOME
IMPROVEMENT
SPENDERS
ARE
MORTGAGE FREE
HOMEOWNERS
HAVE HOUSEHOLD
INCOME GREATER
THAN $100K+
68%
HAVE FREQUENTED
A CASUAL/FAMILY
DINING RESTAURANT
63%
ARE
PRINCIPAL
GROCERY
SHOPPERS
Source: Numeris, Full Coverage, R1/Q2 (November 30, 2015 to February 28, 2016). *RTS: Toronto Cntl.
media kit 2016
ZoomerRadio.ca
THE ZOOMERRADIO ADVANTAGE
ZoomerRadio delivers
■ The largest broadcast footprint in Canada
■ A
format specifically designed to serve the Zoomer (45+)
demographic
■ Over 2 dozen specialty programs
■ The only remaining music station on AM and now also an
FM Frequency
■ The only station playing standards/oldies in Toronto
■ Top quality talent
■ Toronto Rock ‘n’ Roll Legend (Robbie Lane)
■ Listeners with maturity and money to spend
➤ Highest average saving & investments ($188,000)*
➤ #2 Net Worth ($761,000)*
■ A large composition against Zoomer/A45+ (89%)**
■ A high number of daily listening sessions (avg. of 12.4 per day)**
■ Time spent listening (avg. of 5.4 hours tuned per week)**
Source: Numeris RTS Toronto Fall 2015, Adults 12+. ** Numeris, Full coverage, R1/Q2
(November 30, 2015 to February 28, 2016). *RTS Toronto Cntl
media kit 2016
ZoomerRadio.ca
COVERAGE AREA
AVERAGE
MINUTE AUDIENCE
24,100
Full Coverage
15,200
Toronto Central
GEORGIAN
BAY
DAILY CUME
285,000
Full Coverage
184,000
Toronto Central
LAKE HURON
LAKE ONTARIO
CALL LETTERS
CFZM
FORMAT
LAKE ERIE
Adult Standards
DIAL POSITION
740 AM/96.7 FM
WEEKLY CUME
622,000
Full Coverage
408,000
Toronto Central
COVERAGE
Kingston to Windsor
Parry Sound to Pittsburgh
NATIONAL &
INTERNATIONAL
COVERAGE
AM740.ca
ZoomerRadio.ca
Rogers Digital 949
Source: Numeris, Full coverage
and Toronto Central, R1/Q2
(November 30, 2015 to February 28,
2016). Mon-Sun 5a-1a. Persons 2+
media kit 2016
ZoomerRadio.ca
A POWERFUL COMBINATION
WHY TWO IS
BETTER THAN ONE
The New Classical FM & ZoomerRadio are the authoritative radio voices
for reaching and speaking to Zoomers® in Ontario. Both stations deliver
an unduplicated weekly audience of 1,453,000!
Source: Numeris PPM, R1/Q2 (November 30, 2015 to February 28, 2016). Full coverage, Mon-Sun 5a-1a.
Persons 2+, Average Weekly Cume of the CFMZ and CFZM.
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS
ZoomerRadio$188,000
Classical FM
$185,000
TOP 2 STATIONS IN TORONTO FOR AVERAGE NET WORTH
Classical FM
$777,000
ZoomerRadio$761,000
Source: Numeris RTS Toronto Fall 2015, 18+ (calculated as average home value + average savings &
investments – debts & liabilities)
Buy both ZoomerRadio & The New Classical FM and balance your
Zoomer targeted buy.
AVERAGE AGE
ZoomerRadio60
Classical FM53
A45+ % COMP WEEKLY CUME ADULTS 45-64
ADULTS 65+
ZoomerRadio39%61%
Classical FM46%54%
Source: Numeris PPM, R1/Q2 (November 30, 2015 to February 28, 2016). Full coverage, Mon-Sun
5a-1a. Persons 2+, Average Age (2+ AMA) & A45+ % Comp Weekly Cume.
media kit 2016
ZoomerRadio.ca
BEYOND THE DIAL OPPORTUNITES
Leverage The Full Power Of Zoomermedia
PRINT
ZoomerMedia’s brands enable advertisers to reach this coveted group in
almost all media platforms – print, TV, radio, online and consumer shows as
well as through affinity programs with CARP, Canada’s largest association
for the 45‑plus, with more than 300,000 members. Our vision is to provide
the showcase your message deserves, and offer the most effective means
of communication with the Zoomer population.
TELEVISION
RADIO
DIGITAL
EVENTS
REST OF NETWORK INCLUDES: VisionTV.ca, JoyTV.ca, HopeTelevision.ca, OneTV.ca, Goldhawk.com,
ZoomerRadio.ca, ClassicalFM.ca, ZoomerShow.com,
IdeaCityOnline.com, ZoomerMedia.ca
/ZoomerMedia
media kit 2016
@ZoomerMedia
ZoomerRadio.ca
EVENTS
www.zoomerradio.ca
st to
tes you and a gue
Moses Znaimer invi
ALL
MERERH
ZOO
S
IE
CERT S
THE NEW
CON
AMY SKY & AN
MARC JORD
FRIDAY
rd
OCTOBER 23
M
at 4P
THE ZOOMERPLEX
70 Jefferson Ave.
in Liberty Village
Arrival: 3:45PM
M
Concert: 4PM – 5P available
Limited free parking
be
Refreshments will
ert
served after the conc
c Jordan are an
Amy Sky and Mar
band and wife
iconic Canadian hus
team.
singer-songwriting
have won
The talented couple
and accolades for
numerous awards
and have had
les,
sing
their many hit
ed by the likes of
their music perform
e Midler, Reba
Bett
r,
Rod Stewart, Che
a Ross.
McEntire and Dian
happily married
Jordan and Sky are
and currently reside
with two children
in Toronto.
Live from
The New Zoomer Hall
The New Zoomer Hall plays host to a variety of
events and exclusive performances.
The New Radio Concert Hall Series is the
premier profile-raising stop for classical
artists and contemporary icons. Artists
are interviewed and perform in front of an
exclusive group of listeners.
In the past, we’ve been proud to host Marc
Jordan, Amy Sky, David Krystal, Lily Frost,
Gordon Lightfoot and more!
607-7717 Ext. 217
dance by calling (416)
s please confirm atten
se RSVP immediately.
To book your seat
ing is limited plea
Seat
a.
dia.c
erme
zoom
or email: concerts@
Zoomer Radio
broadcast live on
The concert will be
onTV.
r broadcast on Visi
and filmed for late
media kit 2016
ANDRIA SIMONE
RADIO.CA
DAVIDKRYSTAL
OMER
E AT WWW.ZO
WATCH IT LIV
AM740 & 96.7FM
The ZoomerShows are Canada’s
largest consumer lifestyle expos
for men and women 45+. Attendees
receive the latest trends and
information on positive aging in
catagories such as Health & Wellness,
Financial Planning, Fitness, and
Technology & Travel. An efficient,
effective face-to-face platform for
targeting Zoomers across Canada.
ZoomerRadio.ca
CONTACTS
General Manager, Vice President of Broadcast Sales
Dan Hamilton [email protected]
Director of Sales, Radio Division
Grace Howley [email protected]
Vice President, Marketing & Promotion
Christopher Randall [email protected]
Target Broadcast Sales Inc., President
Stephen Sienko [email protected]
General Inquiries
416.544.0740
Contest Phone Numbers
Local 416.360.0740
Toll-Free in Ontario 1.866.740.4740
Mailing Address
The New AM 740, 70 Jefferson Avenue,
Toronto, Ontario M6K 1Y4
The New AM 740 is part of MZMedia Inc., a division of ZoomerMedia
Limited (TSVX: ZUM) – all under the leadership of Moses Znaimer,
Canadian broadcast icon and ZoomerMedia President & CEO.
media kit 2016
ZoomerRadio.ca