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Chapter 7: Electronic Business Systems
Introduction to Information Systems Chapter 7 1 Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise Eleventh Edition James A. O’Brien Chapter 7 Electronic Business Systems Irwin/McGraw-Hill James A. O’Brien Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 2 Chapter Objectives • Identify each of the following cross-functional e-business systems and give examples of how they can provide significant business value to a company and its customers and business partners. • Enterprise resource planning • Customer relationship management • Enterprise application integration • Supply chain management • Online transaction processing • Enterprise collaboration Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 1 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 3 Chapter Objectives • Give examples of how Internet and other information technologies support business processes within the business functions of accounting, finance, human resource management, marketing, and production and operations management. Irwin/McGraw-Hill James A. O’Brien Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 4 The e-Business Application Architecture Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 2 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 5 Enterprise Resource Planning Integrated Production Logistics Planning Sales Customer/ Accounting Distribution, Employee and Finance Order Management Human Resources Irwin/McGraw-Hill James A. O’Brien Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 6 Customer Relationship Management Retention and Loyalty Programs Store Front Customer and Field Customer Service Service and Support Marketing and Fulfillment Sales Cross-Sell Up-Sell TeleSales Contact Management Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 3 Introduction to Information Systems James A. O’Brien Chapter 7 Eleventh Edition Introduction to Information Systems 7 Cross-Functional Integrated Systems Customers Enterprise Application Cluster Front Office Applications CRM Application •Customer Service •Field Service •Sales Order •Product Config Enterprise Enterprise Application Cluster Application Integration Back Office Applications ERP Application •Distribution •Manufacturing •Scheduling •Finance Suppliers Irwin/McGraw-Hill James A. O’Brien Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Eleventh Edition Introduction to Information Systems 8 Supply Chain Management Supply Chain Life Cycle SCM Functional Processes Commit Schedule Make Deliver Order Commitment Demand Planning Manufacturing Planning Advance Scheduling Transportation Planning Distribution Planning SCM Integrated Solution Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Internetworked Supply Chain Management Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 4 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 9 Transaction Processing Systems 1 2 Data Entry Transaction Processing • Batch •Online/Realtime 4 Document and Report Generation 5 Inquiry Processing 3 Irwin/McGraw-Hill James A. O’Brien Database Maintenance Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 10 Tools for Enterprise Collaboration Enterprise Collaboration System Electronic Communications Tools •E-Mail •Voice Mail, I Phone •Web Publishing •Faxing Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Electronic Conferencing Tools •Data Conferencing •Voice Conferencing •Videoconferencing •Discussion Forums •Electronic Meetings Collaborative Work Management Tools •Calendaring •Task and Project Mgt •Workflow Systems •Knowledge Mgt •Document Sharing Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 5 Introduction to Information Systems James A. O’Brien Irwin/McGraw-Hill James A. O’Brien Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Chapter 7 Introduction to Information Systems Eleventh Edition 11 Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 12 Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 6 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 13 Functional Business Information Systems Marketing Production Operations Accounting Finance Irwin/McGraw-Hill James A. O’Brien Human Resource Management Functional Business Systems Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 14 Marketing Information Systems Marketing Information Systems Interactive Marketing Sales Force Automation Market Research and Forecasting Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Customer Relationship Management Advertising and Promotions Sales Management Product Management Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 7 Introduction to Information Systems James A. O’Brien Chapter 7 Eleventh Edition Introduction to Information Systems 15 Targeted Marketing Context Demographic/ Psychographic Content Online Behavior Community Irwin/McGraw-Hill James A. O’Brien Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Eleventh Edition Introduction to Information Systems 16 Manufacturing Information Systems Intranet Computer Integrated Manufacturing Manufacturing Manufacturing Engineering Resource Execution Systems Planning Systems •CAD •Production Forecasting •Production Scheduling •Quality Control •Shop Floor •Scheduling •Machine Control •Process Control •Robotic Control Remote Worker •CAE •ComputerAided Process Planning Supplier Extranet Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 8 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 17 Human Resource Management •Manpower Planning •Labor Force Tracking Training & Compensation Administration Development •Succession •Contract planning costing •Performance •Salary forecast appraisal plans •Labor Cost Analysis •Turnover Analysis •Training effectiveness •Career matching •Compensation effectiveness •Benefits Analysis •Skill assessment •Performance evaluation •Payroll control •Benefits Administration Staffing Strategic Systems Tactical Systems •Recruitment Operational •Workforce Systems Planning Irwin/McGraw-Hill James A. O’Brien Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 18 Accounting Information Systems Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 9 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 19 Financial Information Systems Financial Information Systems Cash Management Investment Management Irwin/McGraw-Hill James A. O’Brien Capital Budgeting Financial Planning Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 20 Chapter Summary • The e-Business Application Architecture reflects the key e-business applications and their interrelationships. • Cross-functional enterprise applications cross the boundaries of traditional business functions. These systems focus on supporting integrated clusters of business processes. • Supply Chain Management relies on information technology and management practices to optimize information and product flows among the processes and business partners within the supply chain. Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 10 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 21 Chapter Summary (cont) • A transaction processing system is an information system that processes data resulting from the occurrence of business transactions. • Traditional functional business systems support specific business functions including marketing, accounting, finance, production/operations, and human resource management. • Marketing information systems support traditional and e-commerce processes and management of the marketing function. Irwin/McGraw-Hill James A. O’Brien Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Introduction to Information Systems Eleventh Edition 22 Chapter Summary (cont) • Computer-based manufacturing systems help a company simplify, automate, and integrate many of the activities needed to quickly produce high-quality products to meet changing customer demands. • Human resource information systems support human resource management in organizations. • Several different types of electronic payment systems are used to support e-commerce transactions. Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 11 Introduction to Information Systems James A. O’Brien Chapter 7 Introduction to Information Systems Eleventh Edition 23 Chapter Summary (cont) • Because the Internet is not a secure network special security measures must be undertaken to protect sensitive customer information. Irwin/McGraw-Hill © 2002 McGraw-Hill Companies Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. 12
