Company Profile

Company Profile
Malaysia
10 April 2013
www.rotiboy.com
One is never enough, buns to die for !
Agenda
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Group Company milestones
Our vision
Our mission
Rotiboy – the bun history
Rotiboy – the bun concept
Rotiboy’s personality
Revolutionary success
Outlet photos
Business strategies
Retail Marketing Identity
Menu
Production facility
www.rotiboy.com
One is never enough, buns to die for !
Group Company milestones
•Rotiboy Bakeshoppe Sdn.Bhd was established in April 1998 In Bukit Mertajam, Penang
,Malaysia. Founded by Hiro Tan.
•January 2002 – Rotiboy relocated to Wisma Central, Jalan Ampang Kuala Lumpur.
Rotiboybun (mexican Bun) started to gain its fame.
•May 2002 - Massive expansion in Kuala Lumpur, Malaysia.
•May 2004 - Established Rotiboy International Pte Ltd. Registered as a Singapore company to
own, operate and develop “Rotiboy” internationally.
•Feb 2005 - Opening of Rotiboy Indonesia.
•Nov 2005 - Opening of Rotiboy Thailand
•Jan 2007 - Acquired company which own “Mr.Bun”. Merging of Rotiboy Thailand and Mr.Bun.
•Mar 2007- Opening of Rotiboy Korea
•The central production facility is located in Rawang, Selangor, Malaysia. Certified ISO
22000:2005 , Hazard Analysis, critical Control Points (HACCP) & Good Manufacturing Practice
(GMP).
• Feb 2012 – Opening of Rotiboy Saudi Arabia
• Sept 2012 – Opening of Rotiboy Dubai
www.rotiboy.com
One is never enough, buns to die for !
Our Vision
The Rotiboy vision is to be an outstanding global brand that touches the lives of all the
people in the world through our products, services and values.
www.rotiboy.com
One is never enough, buns to die for !
Our Mission
1.
Rotiboy aspires to develop and produce its products in the most efficient manner through the use of
cutting edge technology that ensure lowest costs, least wastage of resources but with highest
standard of hygiene and quality.
2. Rotiboy aims to provide our employee a standard of living that is worth living for, providing a healthy
and comfortable income and environment for families to develop and to contribute to company
and society.
3. Rotiboy aspires to deliver our product to our customers through the highest level of customer service,
setting a standard of warm, personal service that is second to none.
4.
Rotiboy is committed to provide the best support to our business partners to ensure their dreams and
vision come true. Our commitment is to be with them every step of the way sharing challenges and
harvests.
5.
We declare that in all instances we will be nature friendly in our policies and management decisions.
6.
Rotiboy is committed to play its role in helping the nation and the world to maintain it natural
environment.
7.
Rotiboy by the Grace of God is committed to be an example to the world in upholding
the values of honesty, integrity, responsibility and morality.
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy – the bun History
Rotiboy Bakeshoppe was born in April 1998 In Bukit Mertajam, Penang ,Malaysia.
Founded by Hiro Tan, this company prospers with a mission to provide fresh, good quality
bread and great tasting cakes to customers in the neighbourhood.
The name “Rotiboy” was family-generated by accident. “Roti” means “Bread in Malay Language”,
Therefore, Rotiboy means “Breadboy” literally. The founder’s brother was calling his nephew
“naughty-boy” and it sounded like ‘Rotiboy’. There’s where the founder got inspired to name his
bakery “Rotiboy”, thinking it must be a God send name and that was where everything started….
Rotiboy Bakeshoppe started out as the name of the bakery business. Today Rotiboy is the brand of
the signature product – the bun that has sold Two hundred (200) millions in the region. Rotiboy
has become a generic name for Mexican buns. Rotiboy or Rotiboybun is Rotiboy Bakeshoppe’s
version of the Mexican Bun.
It is based on the Mexican bun recipe but owes its unique, exceptional taste, to a combination of
ingredients mixed to perfection by the founder’s sister.
Current locations
Opening soon
No of outlets in M’sia
www.rotiboy.com
: Malaysia, Indonesia, Thailand, Korea, Saudi Arabia, UAE
: Japan, Hong Kong, China
: 17 outlets
One is never enough, buns to die for !
Rotiboy – the bun Concept
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The original Rotiboybun is coffee flavored. Topping with sweet aromatic
coffee cream, the crispy bun has salted butter filling. The unique & perfect
combination of taste has made our customers shout out “….must try
bun…So different .” .. “One bun to rule them all”.. “no other bun comes
close… “
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Over the years, Rotiboy Bakeshoppe has developed different kind of just as
good topping and filings to cater for varieties.
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A part from the irresistible aroma, The most important draw of Rotiboybun is its
unique “fresh from oven” preparation methods. Each bun is freshly bake to order
and warmly served to ensure its freshness and taste.
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To top that all, a cup of freshly brewed coffee to go along with the bun is the perfect
meal to start the day, or any time of the day. A yogurt & a bun is almost a meal
replacement for busy people who are always on-the-go, and yet still want to
maintain a healthy life.
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy’s Personality
We are bread of love
We represent sincerity, honesty and integrity.
We embody warmth and passion.
The leader of a revolution
Driven by passion
Shaped by adversity
Guided by values
An aspiring global brand
Sharing & Caring for all,
Our families, fans & friends
Rotiboy for the world… always..
We celebrate life…
www.rotiboy.com
One is never enough, buns to die for !
REVOLUTIONARY SUCCESS
www.rotiboy.com
1.
AN ASTOUNDING PRODUCT
2.
A WARM AND LIVELY STORE
3.
FRIENDLY AND PERSONAL SERVICE
One is never enough, buns to die for !
Photo Gallery
www.rotiboy.com
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KLCC, Malaysia
Size : 1,113 sq.f.
June 2003
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Subang Parade,Malaysia
Size : 1,154 sq.f.
March 2004
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Alamanda Putrajaya, Malaysia
Size : 1,378 sq.f.
August 2004
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Giant Kuala Terengganu, Malaysia
Size : 550 sq.f.
September 2005
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1 Utama,M’sia
Size : 752 sq.f
November 2006
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One is never enough, buns to die for !
Mesra Mall Kerteh, Malaysia
Size : 1,561 sq.f.
September 2008
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Midvalley, Malaysia
Size : 863 sq.f.
April 2009
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One is never enough, buns to die for !
East Coast Mall Kuantan, Malaysia
Size :868 sq.f.
September 2009
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Wangsa Walk Mall, KL
Size : 1,033 + 355 sq.f.
September 2009
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1st Avenue Mall, Penang
Size : 1,210 sq.f.
October 2010
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Sunway Pyramid Mall, Malaysia
Size : 1,094 sq.f.
November 2010
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Cheras Leisure Mall, KL
Size : 2,199 sq.f.
December 2010
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Tesco Manjung, Malaysia
Size : 592 sq.f.
January 2011
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Sungai Petani, Kedah, Malaysia
Size : 1,105 sq.f.
May 2011
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JB Sentral, Johor Bahru
Size : 400 sq.f
April 2012
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Setia City Mall, Shah Alam
Size : 915 sq.f
May 2012
www.rotiboy.com
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Terminal Amanjaya, Ipoh
Size : 845 sq.f
Jan 2013
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in Korea
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in Korea
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in Korea
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in Indonesia
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in Indonesia
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in Indonesia
www.rotiboy.com
One is never enough, buns to die for !
Mr. Bun in Thailand
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in Saudi Arabia
www.rotiboy.com
One is never enough, buns to die for !
Rotiboy in UAE
www.rotiboy.com
One is never enough, buns to die for !
The Coffee & Spice Company
www.rotiboy.com
One is never enough, buns to die for !
Business Strategies
Positioning Strategy
• Freshly baked and warmly served rotiboybun.
• Breads are fresh baked daily.
• Sandwich for Breakfast, Lightmeal for lunch/dinner, breads for tea, loaf for
family, cookies for gift, cakes for celebration !
• Low price leader (average product price : RM 2.50)
Identity
• Friendly and Cute Logo
• Classically classy warm color - (e.g butter cream, dark brown, warm white
lighting)
• Woody and bricks interior
www.rotiboy.com
One is never enough, buns to die for !
Marketing Identity
1. The Rotiboy Bakeshoppe logo consists of 3
sections
– The Laughing Boy,
– Text and
– Tagline.
Laughing Boy
2. The Logo and tagline are the most
prominent identifiers of Rotiboy
Bakeshoppe. The logo and tagline is best
to appear together as one unit and both
elements must consist of the same color
except the “Bakeshoppe” text in black.
Text
Tagline
3. The registered symbol ® must always
immediately follow the Text Logo. The
Rotiboy Bakeshoppe logo must be
reproduced from approved artwork and is
available in a wide range of file types and
sizes.
www.rotiboy.com
Centralize
d
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Marketing Identity
Sample marketing identity 1 – Logo signage in various approved material
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Marketing Identity
Sample marketing identity 2 – Wall 1 “celebrating life” scene
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Marketing Identity
Sample marketing identity 5 – The boy mascot
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Marketing Identity
Sample marketing identity 6 – Product Menuboard
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Menu
OUR
Signature :
www.rotiboy.com
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Menu – others
** Please refer to the updated Product List for all the products.
www.rotiboy.com
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OUR PRODUCTION FACILITY,M’SIA
www.rotiboy.com
One is never enough, buns to die for !
OUR PRODUCTION FACILITY,M’SIA
www.rotiboy.com
One is never enough, buns to die for !
OUR PRODUCTION FACILITY,M’SIA
www.rotiboy.com
One is never enough, buns to die for !
The End . Thank you.
www.rotiboy.com
One is never enough, buns to die for !