MariaFrancescaPepe`s "Jewellery-Wear" is a new concept for

MariaFrancescaPepe's "Jewellery-Wear" is a new concept for Fashion Jewellery.
The boundaries between clothing and accessories become blurred whilst
retaining a contemporary functionality. Bold and classic at the same time MFP
creations mix the past and the future with impeccable taste, representing the
tradition of art craft with a postmodern approach, which is far from the obvious.
Overseen by Maria personally, the collection is entirely realized by Italian
artisans and small factories, but the inspiration is pure London avant-garde.
The Italian Designer Maria Francesca Pepe created MFP in 2008, after her MA
at the Central Saint Martins allowed her worldwide recognition as one of the
most original and interesting talents in accessories and womenswear. Eventual
awards and support include: British Fashion Awards, Fashion East, New Gen
and Vogue Talents. In the past two seasons MFP has tripled its turnover and
achieved prestigious international press and worldwide distribution. Traditional
jewellery and pop symbols are distorted and reinterpreted in their forms and
meanings, to be conceived as amulets that convey inner strength and beauty.
MFP’s fashion forward approach often anticipates the latest trends, simultaneously keeping intact an inner sense of timeless beauty. Thanks to the collaborations with high street retailers MFP has been able to bring the same edge and
‘cool- factor’ of its main range to the mainstream, achieving a growing brand
awareness and popularity. The quality is the key of MFP’s success.
Every piece is hand selected and finished to the highest standard. This mix
allows MFP collections to be sought after by a variety of discerning consumers,
regardless of age or background. MFP’s ideal customer desires high quality,
handcrafted pieces with an edge.
Most recent celebrity dressing includes:
Lady Gaga, Rihanna, Jennifer Lopez, Katy Perry, Pixie Lott, Elle McPhearson, Beth Ditto
(Gossip), Sienna Miller, Leighton Meester, Hilary Tsui, Boa, Shirley Manson,
Kelly Rowland, The XFactorUK, Fergie (Black Eyed Peas), Sarah-Jessica Parker,
Willow Smith, Selena Gomez, Yukimi Nagano (Little Dragon), Cheryl Cole, Beast, GDragon,
Hyunseung, Dara, Susie Lau, Yasmin, Jinnifer Goodwin, Eliza Doolittle, Grimes,
among many others.
International editorials include:
Vogue (Paris, Italy, US, UK, Germany, India, Russia), Harpers Bazaar (UK, Russia) Elle (Italy,
US), V Magazine, W Magazine, 10 Magazine, Purple Mag, Self Service, Grazia UK,
L’Officiel (France, Russia), InSTyle UK, Teen Vogue, Glamour (UK, Italy), Marie Claire US,
Teen Vogue, D - Repubblica (Italy), Vogue Gioiello, Collezioni, Sunday Times Style,
among many others.
Resume
MFP - MariaFrancescaPepe
Jewellery-Wear
WEBSITE: WWW.MFPEPE.COM
ACHIEVEMENTS AND AWARDS:
BRITISH FASHION AWARDS NOMINATION FOR SWAROVSKI EMERGING TALENT IN ACCESSORIES 2009
VOGUE TALENTS CORNER (VOGUE ITALIA AND THE CORNER.COM) MILANO FASHION WEEK 2011
NEW GEN AND TOPSHOP SPONSORSHIP
WHITE CLUB SPONSORSHIP
FASHION EAST SPONSORSHIP
ARGOS HIPPIUM AWARD (ITALY)
TANNAN FASHION AWARD (JAPAN)
MFP IS DISTRIBUTED WORLDWIDE:
http://www.mfpepe.com/stockists.html
ACHIEVED PRESS COVERAGE, CELEBRITY DRESSING AND REVIEWS:
http://www.mfpepe.com/press.html
COLLABORATIONS:
http://www.mfpepe.com/projects.html
including among others:
MFP for URBAN OUTFITTERS US and UK
MFP for TOPSHOP
MFP for TOPSHOP-FREEDOM
MFP for LADY GAGA
MFP for AMANDA WAKELEY
MFP for ROKSANDA ILINCIC
MORELLATO Gioielli
VICTORIA’S SECRET
WOLFORD
ALDO Shoes
Press - selection
As seen on Celebrities - selection
The Designer - Maria Francesca Pepe
Collections
’PARADOXA’ S/S 08
LOOK BOOK PHOTOGRAPHED BY MATT IRWIN
‘MUCHA’ F/W 08-09
LOOK BOOK PHOTOGRAPHED BY MARI SARAI FEAT. ALICE DELLAL
‘ART-BRUT09’ S/S 09
LOOK BOOK PHOTOGRAPHED BY DANIEL SANNWALD
‘LES C’ F/W 09-10 LOOK BOOK PHOTOGRAPHED BY SIMON HARRIS
‘BATHING BEAUTIES’ S/S 10
FASHION FILM DIRECTED BY KT AULETA AND STYLED BY FRANCESCA BURNS, STARRING PORTIA FREEMAN
‘IN THE WOODS’ F/W 10-11
LOOK BOOK STYLED BY VANESSA COYLE AND PHOTOGRAPHED BY JONAS BRESNAN
‘AMORE LOS UNE’ S/S 11
‘FORTUNA’ F/W 11-12
LOOK BOOK STYLED BY PANDORA LENNARD; FILM DIRECTED BY MFP STUDIO AND NATALIE SPITZER
‘VELENO’ S/S 12
LOOK BOOK STYLED BY PANDORA LENNARD AND PHOTOGRAPHED BY SARAH PIANTADOSI
‘CAN’T BUY ME LOVE’ F/W 12-13 LOOK BOOK STYLED BY PANDORA LENNARD AND PHOTOGRAPHED BY KIM JACOBSEN TO
‘HEARTBEAT’ S/S PRE-13 PRECOLLECTION SPRING SUMMER 2013
‘MFP-MAN/01’ EXCLUSIVE MENSWEAR CAPSULE COLLECTION S/S 13
LOOK BOOK STYLED BY PANDORA LENNARD; FILM DIRECTED BY NATALIE SPITZER AND WARREN CHAPMAN
Elle UK
01/08/11
Show Me Your Wardrobe
Maria Francesca Pepe, Interview
Collaborations
MFP for LADY GAGA
Collaborations
MFP for TREKSTOCK LOVE CHARITY
MFP for VICTORIA’S SECRET
MFP for WOLFORD
MFP for AMANDA WAKELEY
MFP for ROKSANDA ILINCIC
MFP for NOMIA
Collaborations
MFP for URBAN OUTFITTERS
MFP for ALDO Shoes
MFP for TOPSHOP
Previous Seasons
PRESS
London Press Office
RelativeMo
Justine Fairgrieve
[email protected]
3rd Floor Biscuit Building
10 Redchurch Street
London E2 7DD.
+44 (0)207 749 4510
loans and imagery:
Keira Wraae-Stewart
[email protected]
LA Press Office - Celebrity Endorsment
Preface Public Relations
Lindsey Larson
[email protected]
www.prefacepr.com
Showroom
147 N Vista Street
Los Angeles, CA 90036
SALES
Renee Callebaut
[email protected]
[email protected]
T/F: 0044 (0) 207 751 0007
WWW.MFPEPE.COM
[email protected]
Twitter: MFPepe
Facebook: Maria Francesca Pepe
Tumblr: MFPepe