November | December 2015

Transcription

November | December 2015
THE LOOK
November | December 2015
TABLE OF
CONTENTS
All Star Highlights ................................... 33
Art of Business......................................... 28
BabylissPRO............................................. 29
Bioelements............................................. 27
Education ........................................... 34-35
Equipment ............................................... 32
Eufora.................................................. 22-23
EVO ........................................................... 24
GrandeLASH............................................ 26
Kenra ................................................... 18-19
L’Oréal Professionnel........................ 12-15
Mirabella................................................... 26
Olaplex ..................................................... 25
Olivia Garden .......................................... 29
Product Club............................................ 31
Pureology ........................................... 10-11
Redken.....................................................5-9
Reuzel.......................................................3-4
Salon Search Party ............................ 20-21
Sam Villa ................................................... 30
Unite .................................................... 16-17
THANKFUL
We recently asked our clients (That’s
You!) to give us feedback on why they
like doing business with Raylon. We
were so inspired by the responses that
it spurred an overwhelming emotion
of thankfulness. In the interest of
Thanksgiving approaching, here are
a few things that it stirred:
1. We are so thankful to have such
an amazing group of salons that
we are lucky to be able to call
our customers. You are so caring,
passionate and dedicated that it
inspires us to come to work every day
and try our best to make our company
even better at serving you.
2. We are so thankful for the
amazing team we have at Raylon.
Much of the positive comments we
received back were either directly or
indirectly relating to specific people
at our company. It takes a symphony
of people to make our company hum.
We are grateful for the awesome
contribution that each Raylon
associate makes.
3. We are so thankful for our
industry. We get to work in such a
cool industry that makes a difference
in our clients’ lives. Additionally,
it’s truly the American dream. It’s
incredible to see the success that
many can achieve, regardless of
where they started in life. Whether a
hairdresser, salon owner, educator,
sales consultant or in another role,
success is truly in ones control if they
just work hard enough to achieve it.
Thanks for listening to my Jerry
Maguire moment! Perhaps there is
a benefit for all of us in expressing
(in your own way) our gratitude that
we have for our own clients and
teammates. If you are like us, often
there is a tendency to focus on
what’s not going well in our business
lives with the thought of constantly
improving. That is probably a good
thing, but it’s also important to savor
the good things at times as well.
Thanks on behalf of the entire Raylon
and Hafetz Family (Howard is over my
shoulder as I am writing this),
Josh Hafetz
President
Raylon Corporation
2
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
NOW AVAILABLE AT RAYLON!
INTRO
INCLUDES
6 Red Pigs 4 oz.
6 Green Pigs 4 oz.
6 Pink Pigs 4 oz.
2 Red Piglets 1.3 oz.
2 Green Piglets 1.3 oz.
2 Pink Piglets 1.3 oz.
1 Red Hog 12 oz.
1 Green Hog 12 oz.
1 Pink Hog 12 oz.
1 FREE Schorem 10 Signature
Haircuts DVD
1 FREE Barbershop Classics
& Signature Haircuts Posters
REUZEL GREASE PINK
Reuzel PINK is perfect for the man who
carries a comb and knows how to use it.
• Heavy/Strong Hold and as strong as a gel
• Medium shine
• Wax and oil based formula
• Controls even the thickest most unruly hair
• Keeps hair in place all day
• Traditional pomme fragrance with a hint of salsa
FREE
REUZEL POMADE RED
Reuzel RED is perfect for the pomade
aficionado or the beginner.
• Holds as strong as a wax
• High shine for a polished look
• Water based formula rinses out like a gel
• No dry formula keeps hair soft with no flaking
• Keeps hair in place all day
• Blended with a subtle vanilla coke fragrance
REUZEL GREASE GREEN
SCUMBAG
INCLUDES 1 OF EACH
Red, Green, Pink and Blue Pigs 4 oz.
Reuzel GREEN is perfect for the man who
carries a comb and knows how to use it.
• Holds as strong as a gel
• Medium shine
• Wax and oil based formula
• Controls even the thickest most unruly hair
• Keeps hair in place all day
• Traditional pomme fragrance with a twist of peppermint
SCUMBOX TRIO
INCLUDES
6 Red Pigs 4 oz.
6 Green Pigs 4 oz.
6 Pink Pigs 4 oz.
1 FREE Red Hog 12 oz.
1 FREE Green Hog 12 oz.
FREE
800.422.8166 www.raylon.com [email protected]
REUZEL POMADE BLUE
Reuzel BLUE is perfect for the pomade
aficionado or the beginner.
• Strong Hold and as strong as a wax
• High shine for a polished look
• Water based formula rinses out like a gel
• No dry formula keeps hair soft with no flaking
• Keeps hair in place all day
• Blended with a subtle warm vanilla wood
3
2015 HOLIDAY PROMOTIONS
BUY 5 GROOMING TONIC
AND 5 HAIR TONIC,
GET 1 OF EACH FREE!
REUZEL GROOMING
TONIC 11.38 OZ.
LIGHT THE HOG
SCANDLE PROMOTION
•
•
•
•
•
Long-lasting but natural feeling hold
Formulated for thermal styling
Ideal for volume and lift
Wet look, or brushed through for a natural appearance
For all hair types
REUZEL HAIR
TONIC 11.38 OZ.
•
•
•
•
•
FREE
Oil free, non-greasy formula
Weightless but keeps hair in place all day
Excellent for scalp and neck massages
Perfect for wetting the hair during a haircut service
For all hair types
HOLIDAY SCUMBOX
WATER
BASED
WAX
BASED
INCLUDES
6 Red Pigs 4 oz.
6 Blue Pigs 4 oz.
6 Red Piglets 1.3 oz.
6 Blue Piglets 1.3 oz.
INCLUDES
6 Green Pigs 4 oz.
6 Pink Pigs 4 oz.
6 Green Piglets 1.3 oz.
6 Pink Piglets 1.3 oz.
4
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
NOVEMBER 2015
BIG SIZES,
BIG SAVINGS!
20% OFF GALLONS
CHOOSE FROM
All Soft Shampoo
All Soft Conditioner
Color Extend Shampoo
Color Extend Conditioner
Extreme Shampoo
Extreme Conditioner
GET THICKER,
FULLER HAIR INSTANTLY!
30% OFF
CERAFILL
PRODUCTS
AND KITS
CHOOSE FROM
Defy Shampoo 9.8 oz.
Defy Conditioner 8.3 oz.,
Retaliate Shampoo 9.8 oz.
Retaliate Conditioner 8.3 oz.
Defy/Retaliate Starter Kits
Dense FX 4.2 oz.
Scalp Treatment 3.2 oz.
Texture Effect 3.4 oz.
50% OFF CERAFILL
MINOXIDIL HAIR
REGROWTH TREATMENT
CHOOSE FROM
2% for Women
5% for Men
800.422.8166 www.raylon.com [email protected]
5
NOVEMBER/DECEMBER 2015
HOLIDAY HAIRCOLOR
GIVE EVERY CLIENT GORGEOUS HAIRCOLOR ASAP WITH SHADES EQ!
• 10 NEW SHADES
• HOLIDAY EXPRESS SERVICES
THE #1 DEMI-PERMANENT HAIRCOLOR AND STYLIST CHOICE FOR 10+ YEARS*
• Refresh all Redken permanent haircolor
• Tone natural or color-treated hair
• Glaze natural or color-treated hair
• Correct uneven, brassy or overly vibrant tones
• Blend 50% gray with a sheer result
REFRESH STYLIST KIT
INCLUDES
1 NEW Shades EQ Gloss 05NW Macchiato
1 NEW Shades EQ Gloss 07NW Milk Tea
1 Pink Applicator Bottle
1 NEW Shades EQ Holiday Express Technique Guide
(includes 6 NEW Express Service Techniques)
1 NEW Shades EQ Gloss Shade Chart
EXPRESS TONE STYLIST KIT
INCLUDES
1 NEW Shades EQ Gloss 07P Mother of Pearl
1 NEW Shades EQ Gloss 09P Opal Glow
1 Pink Wide/Long Brush
1 NEW Shades EQ Holiday Express Technique Guide
(includes 6 NEW Express Service Techniques)
1 NEW Shades EQ Gloss Shade Chart
*BehindTheChair.com
Stylist Choice Awards, 2001-2012
**Improvement in shine
is shade dependent
DISMISS FRIZZ IN MINUTES
NEW FRIZZ DISMISS
PROFESSIONAL
SMOOTHING SERVICE
Offer clients a unique smoothing service that helps control
frizz. New heat-activated formula deeply nourishes the hair
fiber to provide smoothness until the next shampoo.
SALON OFFER
FREE SALON KIT
1 Backbar Poster
1 Easel Card
WITH THE PURCHASE OF
1 Frizz Dismiss Professional
Smoothing Service 13.5 oz.
1 Frizz Dismiss Shampoo liter
1 Frizz Dismiss Mask intensive
rinse-out treatment 8.5 oz.
HELP CLIENTS ACHIEVE THEIR MAXIMUM
LENGTH BY PREVENTING BREAKAGE
WITH THE EXTREME SYSTEM
EXTREME LENGTH PRIMER
NEW BACKBAR SIZE
Healthy hair can grow up to 6 inches per year! Redken’s
Extreme Length products blend our signature proteins
with biotin to bring back hair’s potential.
SALON OFFER
FREE SALON KIT
1 Backbar Poster
1 Easel Card
WITH THE PURCHASE OF
1 Extreme Length Primer 13.5 oz.
1 Extreme Length Sealer 1.7 oz.
HEALTHY HAIR CAN GROW UP TO 6” IN A YEAR
ACHIEVE YOUR
MAXIMUM LENGTH
ASK YOUR STYLIST ABOUT THE EXTEME LENGTH SERVICE
BEFORE
All rights reserved. U1856000 7/15
AFTER
All rights reserved. U1856000 7/15
6
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
DECEMBER 2015
15% OFF REDKEN
FASHION COLLECTION
BUY 5 PERMS,
GET 1 FREE
CHOOSE FROM
Vector Plus Taurine Fortified Wave
Inner Secret Conditioner Activated Wave
Creative Curl Customized Acid Wave
CHOOSE FROM
Braid Aid 03 1.7 oz
Stay High 18 5.2 oz
Short Sculpt 19 3.4 oz
Metal Fix 08 Silver & Gold 2X .68 oz
BLEND GRAY,
YOUR WAY!
COLOR CAMO 5 MINUTE
CUSTOM GRAY CAMOUFLAGE
BUY 6 SHADES
AND GET 15% OFF
800.422.8166 www.raylon.com [email protected]
7
2015 HOLIDAY PROMOTIONS
NEW
TRIPLE
TAKE
32
EXTREME HIGH-HOLD HAIRSPRAY
HIGHEST HOLD, NO CRUNCH
FIRST EVER TRI-MIST SPRAY
WITH 3 INDIVIDUAL ACTUATORS!
•
•
•
Super-fine fast-drying mist
Maximum coverage
No flaking, residue or waste
HOLIDAY GIFT SET
INCLUDES
NEW Triple Take 32 extreme high-hold hairspray 9 oz.
FREE Guts 10 volume spray foam 2 oz.
COLOR PROTECTION
INCLUDES
1 NEW One United all-in-one
multi-benefit treatment 1 oz.
1 Color Extend Shampoo 10.1 oz.
1 Color Extend Conditioner 8.5 oz.
STRENGTH & SHINE
INCLUDES
1 Diamond Oil Shampoo 10.1 oz.
1 Diamond Oil Conditioner 8.5 oz.
1 Diamond Oil Shatterproof Shine 1 oz.
REDKEN FOR MEN
TOP GROOMING
ESSENTIALS
INCLUDES
1 Go Clean daily care shampoo 10 oz.
1 Maneuver working wax 3.4 oz.
1 Cleanse acid balanced cleansing bar 5 oz.
8
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
2015 HOLIDAY PROMOTIONS
LIMITED EDITION
MAXIMUM GIFTABILITY
WITH STEP BY STEPS
TO CREATE A HOLIDAY BRAID
INCLUDES
3 Color Extend Magnetics Shampoo 1.7 oz.
3 Color Extend Magnetics Conditioner 1 oz.
3 Frizz Dismiss Shampoo 1.7 oz.
3 Frizz Dismiss Conditioner 1 oz.
3 Pillow Proof Blow Dry Express Primer 1 oz.
3 Pillow Proof Blow Dry Two Day Extender Dry Shampoo 1.2 oz.
3 Guts 10, 2 oz.
3 Control Addict 28, 2 oz.
COLOR REBEL
HAIR MAKEUP DUO
Color Rebel hair makeup in Rose Revolution .67 oz.
Color Rebel hair makeup in Punked Up Pink .67 oz.
RECEIVE FREE
1 Acrylic unit to hold cosmetic bags
1 Header
5 Shelf talkers
1 Planogram
12 Cosmetic bags
LIMITED EDITION
METAL FIX 08
METALLIC
LIQUID POMADE
FOR RUNWAY-READY SILVER & GOLD EFFECTS
INCLUDES
Metal Fix 08 In Silver .68 oz.
Metal Fix 08 In Gold .68 oz.
FREE Hairpainting Brush
LIMITED EDITION
COLOR REBEL
GLITTER SPRAYS
CHOOSE FROM
Color Rebel Glitter Spray Silver 3.6 oz.
Color Rebel Glitter Spray Gold 3.6 oz.
GET IT FAST.
MAKE IT LAST.
INCLUDES
1 Pillow Proof Blow Dry
Express Primer 5.7 oz.
1 Pillow Proof Blow
Dry Two Day Extender
Dry Shampoo 3.4 oz.
GIFT YOUR CLIENTS WITH MINIS
& INCREASE RETAIL SALES
GIFTABLE MINIS
12 FREE MINI BAGS
WITH THE PURCHASE OF A SET MIX OF 12 MINIS
3 NEW Glow Dry style enhancing blow dry oil 1 oz.
3 NEW One United all-in-one multi-benefit treatment 1 oz.
3 Pillow Proof Blow Dry Express Primer 1 oz.
3 Pillow Proof Blow Dry Two Day Extender Dry Shampoo 1.2 oz.
800.422.8166 www.raylon.com [email protected]
9
NOVEMBER 2015
TWICE THE OBSESSION
NO MESS
DISPENSER!
Press to easily
dispense the perfect
amount-your shower
just got simpler!
FOR COLOUR-TREATED HAIR!
Colour Fanatic
Instant Deep-Conditioning Mask
Your clients already love Colour Fanatic Spray… don't miss the chance to introduce them to the NEW
Colour Fanatic Instant Deep Conditioning Mask. It’s the perfect pair for all types of colour-treated hair!
RESTORE, PROTECT & PERFECT
PRIME, PROTECT & PERFECT
NEW Colour Fanatic Mask
Colour Fanatic Spray
•
•
•
•
• Our bestselling multi-tasking leave-in treatment
• Does-it-all formula evens out porosity while
boosting shine and manageability
• Delivers a better, healthier-looking end result
• Spray on before styling to protect from heat
Instant Deep Conditioning
Our first multi-tasking rinse-out treatment
Goes beyond what you expect from a mask
Nourish, repair and protect colour-treated hair
Easy no-mess dispenser
21-Benefit Multi-Tasking Hair Beautifier
FREE COLOUR FANATIC SPRAY
WITH THE PURCHASE OF
2 Colour Fanatic Masks
CREATE THE MOST
PROFITABLE SQUARE
FOOT IN YOUR SALON!
NEW
ON
THE
PERMANENT
PETITES DISPLAY
WHY YOU NEED IT
• Clients love petites and nothing helps
spark a full size retail purchase better
than a low-commitment trial size
• The holiday season is the ideal time
for petites—they’re easy stocking stuffers
that clients won’t be able to resist!
WHAT YOU’LL GET
• High-quality permanent display
made of steel and vac form
• Updateable graphics sent directly
to you (twice a year) when you buy
into the Deluxe Offer
• This month’s Deluxe Offer includes holiday
cosmetics bags that clients can fill with petites
10
November | December 2015
DELUXE SALON OFFER
PURCHASE 140 PETITES
Set mix of 100 petites from Hydrate, Strength Cure,
Pure Volume and Smooth Perfection:
20 Hydrate Shampoo
12 Hydrate Condition
8 Hydrate Light Condition
15 Strength Cure Shampoo
15 Strength Cure Condition
5 Smooth Perfection Shampoo
5 Smooth Perfection Condition
5 Pure Volume Shampoo
5 Pure Volume Extra Care Shampoo
10 Pure Volume Condition
PLUS 40 additional petites of your choice
(haircare and styling)
RECEIVE FREE
1 Girl on the Go Permanent Petite Display—$250 value!
8 Holiday Cosmetics Bags
1 Cube Signage featuring gift with purchase offer
PURCHASE A SET MIX OF 15 PETITES
2 Hydrate Shampoo
2 Hydrate Condition
2 Strength Cure Shampoo
2 Strength Cure Condition
2 Smooth Perfection Shampoo
2 Smooth Perfection Condition
1 Pure Volume Shampoo
1 Pure Volume Extra Care Shampoo
1 Pure Volume Condition
RECEIVE FREE
5 Holiday Cosmetics Bags
STYLIST OFFER
Buy 4 Petites, get a
FREE cosmetics bag
featuring Holiday Graphic
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
2015 HOLIDAY PROMOTIONS
SHOW YOUR COLOUR
SOME EXTRA LOVE THIS
SEASON AND SAVE 25%!
A dynamic duo of colour care, these banded sets include our NEW
Cleansing Conditions for gentle, shampoo-free cleansing partnered with
everyone’s favorite multi-tasker—Colour Fanatic Spray—at a great discount!
HYDRATE
INCLUDES
1 NEW Hydrate Cleansing Condition 8.5 oz.
1 Colour Fanatic Multi-Tasking Hair Beautifier 6.7 oz.
STRENGTH CURE
INCLUDES
1 NEW Strength Cure Cleansing Condition 8.5 oz.
1 Colour Fanatic Multi-Tasking Hair Beautifier 6.7 oz.
SMOOTH PERFECTION
INCLUDES
1 NEW Smooth Perfection Cleansing Condition 8.5 oz.
1 Colour Fanatic Multi-Tasking Hair Beautifier 6.7 oz.
READY, SET, CELEBRATE
2015 HOLIDAY GIFT SETS
Our most popular shampoos and conditions, plus 3 FREE petites to create perfect holiday hair!
HYDRATE HOLIDAY KIT
INCLUDES
1 FREE NEW Colour Fanatic Instant Deep-Conditioning Mask 1 oz.
1 FREE Multi-Tasking Hair Beautifier 1 oz.
1 FREE Supreme Control maximum hold zero dulling hairspray 2 oz.
1 Hydrate Shampoo 8.5 oz.
1 Hydrate Condition 8.5 oz.
SMOOTH PERFECTION HOLIDAY KIT
INCLUDES
1 FREE NEW Colour Fanatic Instant Deep-Conditioning Mask 1 oz.
1 FREE Multi-Tasking Hair Beautifier 1 oz.
1 FREE Supreme Control maximum hold zero dulling hairspray 2 oz.
1 Smooth Perfection Shampoo 8.5 oz.
1 Smooth Perfection Condition 8.5 oz.
STRENGTH CURE HOLIDAY KIT
INCLUDES
1 FREE NEW Colour Fanatic Instant Deep-Conditioning Mask 1 oz.
1 FREE Multi-Tasking Hair Beautifier 1 oz.
1 FREE Supreme Control maximum hold zero dulling hairspray 2 oz.
1 Strength Cure Shampoo 8.5 oz.
1 Strength Cure Condition 8.5 oz.
800.422.8166 www.raylon.com [email protected]
11
NEVER VISIBLE, NEVER VIBRANT ENOUGH?
NEW
VIBRANTS
OUR MOST VISIBLE AND INTENSE
4 NEW SHADES WITH
HIGHLY VISIBLE TONES
MAJIROUGE
SHADES FOR DARK LEVELS
by
•
•
•
®
&
Extreme long lastingness
Up to 6 weeks fade-resistance*
Professional concentration
Exclusive salon-patented formulas for high visibility
Fashion shades
For ultra-personalized, salon professional results
ITLOOKS
F A L L
WINTER
2 0 1 5
From Make Up to Hair Color
For several seasons, the contouring phenomenon has been impossible to ignore. In make-up, this beauty
trend is creating a buzz and now it’s time for contouring to make its way to the hair.
What is hair contouring?
Contouring enhances the shape of the face, playing with shading and highlighting to exaggerate or soften
features. This hair trend, launched by Marc Trinder, is on the cusp of taking over from traditional contouring. The
guidelines are the same: dark shades create shadows and give a visual effect of less volume, while light tones
add highlights and make the hair look more voluminous. All that remains then is to tailor the effects to the shape
of the face for made-to-measure hair.
Darken the top of the head to give the illusion of a
more oval face shape.
Lighten under the jawline to soften angles and
brighten skin tone.
Tip : Ombré and sombré are perfect for this face shape.
DON’T:
S
contouring
FACE
Lighten the top of the head.
Cut the hair at the nape.
Give one all over color.
Keep the hair straight and smooth (hair will lack the
volume it needs)
K
…Identify your client’s face shape
†Create a contouring plan that will re-shape your client’s face, enhance her best attributes, and infuse it with a
DO:
FACE
Surround the sides of the face with a darker
shade to create a streamlined chin and
narrower neck.
Lighten on the top of the head and ends of
the hair to soften features.
DON’T:
LONG
FACE
DO:
Darken the top of the head.
Keep a dark canvas on the ends to contour the
O
SQUARE
jawline.
Lighten near the lower part of the face to give an
illusion of a shorter face and brighten skin tone.
Tip : Put highlights on the hairline and surrounding the
face to help blend.
DON’T:
O
‡Contouring tips for face types:
LOOK BOOK & TECHNICAL GUIDE
subtle, healthy glow without even having to resort to makeup.
Tip: Oval is the ideal face shape and the benchmark to use when contouring. All contouring guidelines
should lead back to the illusion of an oval face shape.
Lighten the top of the head.
Give one all over color.
I
T
Fall/Winter 2015
L
Use a lighter shade on the sides.
Keep a dark re-growth.
Cut straight or blunt bangs.
E
X
C
L
U
S
I
V
E
L
Y
I
N
L
’
O
R
É
A
L
P
R
O
F
E
S
S
I
O
N
N
E
L
S
A
L
O
N
S
C4.16/C4BR
CARMILANE™ + DM5
CARMILANE™
MAJIROUGE
C4.55/C4RvRv
C5.20/C5VVV
CARMILANE™
CARMILANE™ + DM5
COMPLETE OFFER
PURCHASE
36 Majirel Shades
32 Open stock Majirel shades (mix and match)
4 NEW Majirel Vibrants shades (3.66, 4.16, 4.55, 5.20)
2 Open Stock Majicrème Developers
DO:
C3.66/C3RR
MAJIREL
COMPLETE OFFER
TRIANGLE
MAJIROUGE
RECEIVE FREE
TOOLS
1 Vitamino A•OX Shampoo 50.7 oz.
1 Vitamino A•OX Conditioner 25.4 oz.
2 Vitamino A•OX Color 10 in 1 Spray 6.4 oz.
1 Tecni.Art Volume Envy Extra 8.2 oz.
EDUCATION
1 IT Looks Trend Report and Technique Guide
1 Majirel Color Chart
1 Set of Majirel Vibrants Swatch Additives
SELL-THROUGH TOOLS
1 Majirel Vibrants Service Menu
1 IT Looks Counter Card
1 Set of IT Looks Posters
2 Grazia Magazines
ACCESSORIES
1 L’Oréal Professionnel Timer and Shaker
PURCHASE
36 Open Stock INOA Shades (mix and match)
2 Open Stock Developers
RECEIVE FREE
TOOLS
1 Vitamino A•OX Shampoo 50.7 oz.
1 Vitamino A•OX Conditioner 25.4 oz.
2 Vitamino A•OX Color 10 in 1 Spray 6.4 oz.
1 Tecni.Art Volume Envy Extra 8.2 oz.
EDUCATION
1 IT Looks Trend Report and Technique Guide
SELL-THROUGH TOOLS
1 IT Looks Counter Card
1 Set of IT Looks Posters
2 Grazia Magazines
ACCESSORIES
1 INOA Brush, Precidoseur and Timer
2 INOA Bowls
4 INOA Tube keys
TRIAL OFFER
PURCHASE
12 Open Stock INOA Shades (mix and match)
1 Open Stock Developer
TRIAL OFFER
PURCHASE
12 Majirel Shades
10 Open Stock Majirel Shades (mix and match)
2 NEW Majirel Vibrants shades (3.66, 4.16)
1 Open Stock Majicrème Developer
RECEIVE FREE
EDUCATION
1 IT Looks Trend Report and Technique Guide
1 Majirel Color Chart
1 Set of Majirel Vibrants Swatch Additives
SELL-THROUGH TOOLS
1 Majirel Vibrants Service Menu
ACCESSORIES
1 L’Oréal Professionnel Shaker, Timer,
Mini Tint Brush and Tube Key
RECEIVE FREE
EDUCATION
1 IT Looks Trend Report and Technique Guide
SELL-THROUGH TOOLS
1 IT Looks Counter Card
ACCESSORIES
1 INOA Apron, Bowl
*Metrological test results **According to internal tests vs. other L’Oréal Professionnel red shades
12
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
L’ORÉAL PROFESSIONNEL’S
1ST LONG-LASTING HAIRCARE TREATMENT
REVIVE
FOR SLIGHTLY DAMAGED HAIR
Demi permanent color
Mechanical damage*
RESTORE
RECOVER
FOR DAMAGED HAIR
Permanent color and/or highlights
Mechanical damage*
FOR VERY DAMAGED HAIR
Permanent color and/or highlights
Frequent mechanical damage*
MASTER SALON OFFER
COMPLETE SALON OFFER
PURCHASE
24 Shampoo 8.45 oz.: 8 Revive, 8 Restore, 8 Recover
12 Conditioner 6.76 oz.: 4 Revive, 4 Restore, 4 Recover
12 Masque 6.76 oz.: 4 Revive, 4 Restore, 4 Recover
24 Leave-In: 8 Revive 2.54 oz., 8 Restore 5.1 oz., 8 Recover 2.54 oz.
24 Re-Charge (Box of 6)
PURCHASE
12 Shampoo 8.45 oz.: 4 Revive, 4 Restore, 4 Recover
6 Conditioner 6.76 oz.: 2 Revive, 2 Restore, 2 Recover
6 Masque 6.76 oz.: 2 Revive, 2 Restore, 2 Recover
12 Leave-In: 4 Revive 2.54 oz., 4 Restore 5.1 oz., 4 Recover 2.54 oz.
12 Re-Charge (Box of 6)
RECEIVE COMPLIMENTARY
12 Technical Concentrate (Box of 10): 4 Revive, 4 Restore, 4 Recover
6 Leave-In: 2 Revive 2.54 oz., 2 Restore 5.1 oz., 2 Recover 2.54 oz.
6 Backbar Shampoo 34 oz.: 2 Revive, 2 Restore, 2 Recover + 6 Pumps
6 Renew Activating Masque 16.9 oz. + 1 Measuring Spoon
60 Samples, including Shampoo, Masque, and Re-Charge
2 Premium acrylic displays, including Frontbar and Backbar
1 Set of 3 Shelf Glorifiers and Sign Inserts
20 L’Oréal Professionnel Shopping Bags
1 Technical Poster
1 Product Guide
1 Digital Toolkit
RECEIVE COMPLIMENTARY
6 Technical Concentrate (Box of 10): 2 Revive, 2 Restore, 2 Recover
3 Backbar Shampoo 34 oz.: 1 Revive, 1 Restore, 1 Recover + 3 Pumps
2 Renew Activating Masque 16.9 oz. + 1 Measuring Spoon
30 Samples, including Shampoo, Masque, and Re-Charge
1 Premium acrylic display, Frontbar only
1 Set of 3 Shelf Glorifiers and Sign Inserts
10 L’Oréal Professionnel Shopping Bags
1 Technical Poster
1 Product Guide
1 Digital Toolkit
INTRO'8CING
APTYL100
3 LE9ELS
Revolutionary Damage
Repair Molecule
of Damage Repair
&KooVe aSSroSriate Pro )iEer ranJe
EaVeG on 'aPaJe anG Te[tXre
TEXTURE
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APTYL 100 STAYS GRIPPED TO HAIR FIBER
EVEN AFTER 4 SHAMPOOS.
LE9EL 2
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IN-SALON Pro Fiber Treatment Protocol
Pro )iEer treatPent can Ee oIIereG VaPe Ga\ aIter color VerYiceV
STEP 1
STEP 2 LAYERE' TREATMENT
STEP 3
5 MIN
THEN RINSE
SHAMPOO
PreSare Kair
Ior treatPent
SKaPSoo Kair tZice
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CONCENTRATE
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IPPeGiatel\ la\er ReneZ ActiYatinJ MaVTXe Girectl\ oYer concentrate
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LeaYe in Ior PinXteV AGG Zater to ePXlViI\ RinVe oXt tKoroXJKl\
AT-HOME Reactivate & Prolong Damage Repair
SHAMPOO
CON'ITIONER or MAS48E
RE-CHARGE
LEA9E-IN
AFTER EVERY
4 SHAMPOOS
ReactiYateV
ASt\l anG
treatV GaPaJe
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8
*Mechanical damage caused by heat styling tools, such as: blow-dryer, flat iron, and/or curling iron
800.422.8166 www.raylon.com [email protected]
13
DECEMBER 2015
RECEIVE
20%
OFF
WITH THE PURCHASE OF
5 INOA GOLD NATURALS OR
INOA SUPRÊME SHADES.
PLUS COMPLIMENTARY
INOA COVERAGE POSTER!
MIX AND MATCH
INOA SUPRÊME
INOA GOLD NATURALS
AMMONIA-FREE PERMANENT HAIRCOLOR
•
•
•
Natural shades with a touch of gold
Reinforced coverage up to 100% white hair
Maintains the warmth of the desired target shade
AMMONIA-FREE AGE-DEFYING PERMANENT COLOR
• Provides luminous, multi-dimensional
coverage between 70-100% white hair
• Double tones illuminate the skin
• Re-densifies the hair fiber for body & fullness
COOL BROWNS
& BLONDES
VIOLETS
5.3/5G
GOLD NATURAL
6.3/6G
GOLD NATURAL
7.3/7G
GOLD NATURAL
8.3/8G
GOLD NATURAL
9.3/9G
GOLD NATURAL
5.25/5VRv
8.13/8BG
8.23/8VG
7.14/7BC
4.25/4VRv
6.23/6VG
5.14/5BC
4.13/4BG
6.13/6BG
WARM BROWNS
& BLONDES
INOA Coverage Poster
14
November | December 2015
REDS
9.31/9GB
9.32/9GV
8.34/8GC
8.31/8GB
8.32/8GV
7.34/7GC
7.31/7GB
7.32/7GV
6.31/6GB
5.35/5GRv
6.54/6RvC
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
2015 HOLIDAY PROMOTIONS
THIS HOLIDAY SEASON,
GIVE THE GIFT OF BEAUTIFUL HAIR
EXTEND THE LIFE OF YOUR SALON RESULTS WITH
SÉRIE EXPERT
Repair to the RESCUE
ABSOLUT REPAIR LIPIDIUM
INCLUDES
Absolut Repair Lipidium Shampoo 8.45 oz.
Absolut Repair Lipidium Masque 6.7 oz.
Keep your COLOR
VITAMINO COLOR A•OX
INCLUDES
Vitamino Color A•OX Shampoo 8.45 oz.
Vitamino Color A•OX Conditioner 5 oz.
Strengthen your STRANDS
PRO-KERATIN REFILL
INCLUDES
Blow-Dry Cream 5 oz.
Mini Shampoo 2.55 oz.
Mini Masque 3.4 oz.
SHARE OUR BEST-SELLERS
ON-THE-GO ESSENTIALS HOLIDAY MINIS KIT
Deluxe mini sizes of best-selling favorites in a travel ready bag
HOLIDAY MINI KIT OFFER
PURCHASE
6 kits — includes
1 Vitamino Color AOX Shampoo 3.4 oz.
1 Vitamino Color AOX Masque 2.55 oz.
1 Tecni.Art Extreme Lacquer 2.1 oz.
RECEIVE COMPLIMENTARY
Salon Merchandising
800.422.8166 www.raylon.com [email protected]
15
7SECONDS Shampoo
• Moisturizes for healthy, shiny, silky hair
• Adds lasting shine
• Locks in and protects hair color
• Instant results; for all hair types
7SECONDS Conditioner
• Weightless and moisture-enriched
• Adds lasting shine
• Provides UV and thermal protection
• Instant results; for all hair types
7SECONDS Shampoo & Conditioner
SALON LAUNCH
(12) 7SECONDS Shampoo 8oz.
(12) 7SECONDS Conditioner 8oz.
(1) Backbar Display
(4) Liters
(12) Premium Retail Bags
(12) Lucky 7’s Lottery Tickets
(1) Reception Display
(25) Samples
(1) Sample Display Box
(12) 7SECONDS Brochures
(3) Stylist Station Decals
STYLIST LAUNCH
(6) 7SECONDS Shampoo 8oz.
(6) 7SECONDS Conditioner 8oz.
(2) Liters
(6) 7SECONDS Brochures
(1) Stylist Station Decal
TRAVEL SIZES FOR THE HOLIDAYS
UNITE® PROFESSIONAL SALON SYSTEM 888.95.UNITE WWW.UNITEHAIR.COM
NOVEMBER 2015
NEW GUY TANG’S
METALLIC OBSESSION
Designed for pre-lightened hair, the Silver and Violet Metallics offer artistry and creativity while
providing a blue or violet reflection. The Metallic Collection can be used to add dimensional
highlights or for an overall cool steel look.
PERMANENT METALLIC
CHOOSE FROM
NEW 7VM, NEW 8VM, NEW 9VM, 7SM, 8SM and 10SM
NEW METALLIC DEMI-PERMANENT
CHOOSE FROM
7SM, 8SM, 9SM, 7VM, 8VM and 9VM
DECEMBER 2015
BUY 1 OF EACH 12 METALLIC
SHADES, GET A FREE GUY
TANG OBSESSION KIT,
DEVELOPER OR ACTIVATOR
32 OZ. AND POROSITY
EQUALIZING SPRAY
KIT INCLUDES
1 Guy Tang’s Obsession Journal
1 Metallic Obsession Swatch Page
2 Kenra Color Lightener Sachets
WHILE SUPPLIES LAST.
FREE
FREE
HOT SPRAY 20, 2 OZ.
KENRA SHINE
SPRAY 1.5 OZ.
WITH THE PURCHASE OF
Texture Wax 10, 5 oz.
WITH THE PURCHASE OF
Volume Spray 25, 16 oz.
FREE
ROOT LIFTING
SPRAY 13, 1.5 OZ.
WITH THE PURCHASE OF
Fast-Dry Hairspray 8, 8 oz.
SAVE 20%
COLOR LIGHTENER AND
NO AMMONIA LIGHTENER
CHOOSE FROM
Blue Powder Lightener 16 oz.
No Ammonia Lightener 16 oz
18
November | December 2015
SAVE 27%
DRY THICKENING SPRAY 4, 10 OZ.,
THICKENING GLAZE 4 OZ. AND
A KENRA PROFESSIONAL
TEASING BRUSH TRIO
FREE
COLOR POROSITY
EQUALIZING
SPRAY 8 OZ.
WITH THE PURCHASE OF
any 4 Kenra Color Shades
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
2015 HOLIDAY PROMOTIONS
FREE
FREE
WITH THE PURCHASE OF
Daily Defense Oil 3.4 oz.
WITH THE PURCHASE OF
Volume Spray 25, 16 oz.
PERFECT MEDIUM
SPRAY 13, 1.5 OZ.
FREE
FINISHING
SPRAY 26, 1.5 OZ.
WITH THE PURCHASE OF
Finishing Spray 26, 10 oz.
FREE
PERFECT
BLOWOUT 5, 1 OZ.
FREE
VOLUME
SPRAY 25, 1.5 OZ.
WITH THE PURCHASE OF
Volume Mousse Extra 17, 8 oz.
HOLIDAY TRIOS
DRY SHAMPOO 1.5 OZ.
WITH THE PURCHASE OF
Blow-Dry Spray 3.4 oz.
SAVE 32%
TEXTURIZING MIST 6,
5 OZ. AND WORKING
SPRAY 14, 10 OZ.
STYLING DUO
COLOR MAINTENANCE
BLOW-DRY TRIO
INCLUDES
Blow-Dry Shampoo 8.5 oz.
Blow-Dry Conditioner 8.5 oz.
Blow-Dry Spray 3.4 oz.
INCLUDES
Color Maintenance Shampoo10 oz.
Color Maintenance Conditioner 10 oz.
Perfect Medium Spray 13, 10 oz.
VOLUMIZING
INCLUDES
Volumizing Shampoo 10 oz.
Volumizing Conditioner 10 oz.
Volume Spray 25, 10 oz.
MOISTURIZING
INCLUDES
Moisturizing Shampoo 10 oz.
Moisturizing Conditioner 10 oz.
Design Spray 9, 10 oz.
800.422.8166 www.raylon.com [email protected]
19
CREATION OF
BEAUTY’S FIRST
BUSINESS MAGAZINE
• 32 years ago, when it came to business analysis, the only “metric” in the
salon world was summed up by some form of the words “busy” or “slow.”
• Salons were either busy, very busy, or just plain slow!
• We saw a need to create a platform to start talking “BUSINESS” to create a
place to share business building information and ideas.
• Salons and stylists were beginning to understand…that to advance in their
craft and their art, it wasn’t just about technical – they had to learn about
“good business.” And so, we created Salon Today Magazine in 1983.
• At the time, most thought for sure we would fail, but we did not! We were
able to tap into a huge need to help fulfill our dream in helping our industry
change and grow. We refocused attention away from the technical/artistic
into more lasting and sustainable business ideas.
• Today hairdressers and salon owners are a new, different, and skilled breed… they have
matured and many now think like the true business professionals they have become.
• Their collective success has come through tireless learning, practicing, sharing,
coaching, strategizing, executing, training, and more training!
• So we ask ourselves and you, what will be an encore for 2016?
• How will we continue to help good hairdressers to be great?
and our heritage continues… The Hafetz Family
Howard Hafetz
Raylon Corporation
FRIZZ FIGHTER
STYLIST PREPACK
INCLUDES
1 Elevate 10.1 oz
1 Details 4.4 oz.
1 Straightening Balm 8.45 oz.
1 Thermal Defense Prep 8.45 oz.
1 ElixirONE 4.2 oz.
1 Oil Therapy 4.2 oz.
22
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
2015 HOLIDAY PROMOTIONS
SMOOTH’N
GIFT SET
STOCKING
STUFFERS
& CLIENT
GIFTING
PURCHASE
1 Frizz Control Shampoo 16.9 oz.
1 Frizz Control Conditioner 16.9 oz.
RECEIVE FREE
1 Oil Therapy 4.2 oz.
ALOETHERAPY
GIFT SET
INCLUDES
1 Soothing Hair - Body Cleanse 8.45 oz.
1 Soothing Conditioner 8.45 oz.
1 Moisture Mist for Hair and Body
Special 2-oz. Size
COLOR LOCK TO GO
INCLUDES
1 Sculpture 2 oz.
1 Illuminate 1 oz.
URGENT
REPAIR
GIFT SET
INCLUDES
1 Urgent Repair Treatment 6 oz.
1 NEW Urgent Repair
Hand Cream 1.7 oz.
HERO TO GO
INCLUDES
1 Complete Shampoo 2 oz.
1 Revitalizing Treatment 2 oz.
1 Hero to Go 2pk. carrier
800.422.8166 www.raylon.com [email protected]
23
2015 HOLIDAY PROMOTIONS
evo hair brushes and combs are strong, lightweight tools manufactured with
an environmental conscience. They are made from FSC certified hardwood.
Delivering a classic, luminous aesthetic.
BRUSH INTRO
PURCHASE
2 hank 35 ceramic vented radial brush
2 hank 43 ceramic vented radial brush
2 hank 52 ceramic vented radial brush
2 bruce 22 natural bristle radial brush
2 bruce 28 natural bristle radial brush
2 bruce 38 natural bristle radial brush
2 pete ionic paddle brush
2 conrad natural bristle dressing brush
2 bradford pin/bristle dressing brush
2 tyler natural bristle teasing brush
1 chad neck brush
RECEIVE FREE
1 pete ionic paddle brush
2 roy detangling comb
2 truman tail comb
1 brush display card set 2
12 brush retail brochure
E V O®
B RU S H E S
ENVIRON M ENTALLY
FRIENDLY VANITY
GOOD FOR FORESTS... GOOD FOR YOUR HAIR.
FREE
BRUSH YOUR HAIR (GUILT-FREE & HAPPY) WITH AN
EVO® BRUSH; GOOD FOR FORESTS... GOOD FOR YOUR HAIR.
evo brushes and combs are manufactured with an environmental conscience; they’re made with recyclable materials and wood
from well-managed forests. now, while brushing your hair, you can feel karmically divine; knowing that wildlife habitats and
ecosystems were protected, local communities consulted and workers’ rights respected. good for forests… good for your hair.
®
EVOHAIR.COM
FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™
EVOHAIR.COM
FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™
2015 HOLIDAY PROMOTIONS
FREE
WATER
KILLER
C OL OUR F L UF F E R
X M A S L OV E R
fabuloso platinum blonde
+ helmut finishing spray
COLOUR FLUFFER
XMAS LOVER
BUY
1 fabuloso platinum
blonde 250ml
GET
1 water killer
dry shampoo 100ml
24
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
IF PEOPLE FOLLOW YOU...YOU ARE A LEADER.
IF NO ONE IS FOLLOWING YOU...
YOU’RE SOMEONE OUT TAKING A WALK.
Great leaders realize in order to get people
to follow them they have to turn whats
important to them into a compelling cause
for others to follow. How do you that? Find
out whats most important to you! It has
a name. They are called values. Its what
you use to determine whats right, wrong
and good in your life. Its what makes you
happy. When you are living them the world
(and your team) see the very best of you!
Have them violated and the same world
(same team) sees the very worst of you.
You’ll know... its like sand paper to your
soul when your values are violated. Take
a look at http://www.stevepavlina.com/
articles/list-of-values.htm. There is a list of
418 values for you to choose. Don’t worry.
Your personal list will be much shorter.
When you go through the list, you’re not
picking what you want your values to be,
you are picking what your values are . You
will have several. Narrow the list down to
10. Its a fun and enlightening exercise.
You will see the world differently. Think of
new glasses or contacts where the world is
crystal clear to you. As human beings we
are most happy when we are living and
having our personal values met. Great
leaders “turn whats important to them
(their values) into a compelling cause for
others to follow”. By gaining this clarity for
yourself it becomes much easier for you to
articulate and it becomes clearer to those
in your world (your team).
If knowing my values motivates me... how
do I motivate my people? Know this: It
is not a leader’s job to motivate their
people. It is there job to not extinguish
their people”s motivation. How do you do
that: Find out what motivates your people.
What motivates them? Same thing that
motivates you... living their values!
How do you find out: Ask them: Share
with them what you have learned and the
difference it has made for you. It has given
you clarity around who you are as a person,
leader, parent and stylist. This clarity has
made me happier. When I am happier I am
the best version of me. Communicate that
you would like to share this gift with them.
Why: Because as a leader you have their
financial, physical and mental commitment.
You need their emotional commitment.
People are emotionally committed when
they are living their values and they are
being supported by those around them.
This emotional commitment is the ultimate
trigger for discretionary performance.
Most companies in the world do not have
their employees emotional commitment
and they don’t know how to get it. You
can’t buy it and you can’t threaten people
into giving it to you (Both strategies have
been used for years... unsuccessfully).
Unfortunately, you do not find out if you
have their emotional commitment until you
need it most. When you are drowning...
terrible time to find out if people on your
boat will want to throw you a life preserver.
STRONGER
BLONDER
COLOR LASTS
LONGER
NOW
AVAILABLE
AT YOUR
RAYLON
STORE!
When: NOW!
Where: One on one. Values are deeply
personal. Dedicate one on one time in
a Starbucks around the corner to sit with
them.
How come?: Because it is not your job
to motivate them. It is your job to not
extinguish their motivation.
Don’t forget what business you are in. Its
the people business. Your ability to grow
your business will be directly linked to
your ability to hire, lead and retain great
people. Great people stay where they
can be emotionally committed. Emotional
commitment comes from being able to
live your values and have others around
you support them. Great leaders know
their own values and support the values of
their followers. Followers... you know... the
thing leaders have which you are or are on
your way to being!
NEW
1/2 GALLON SIZE
BOND PERFECTOR
NO. 2
Step 2 of the Olaplex Professional
System, apply after rinsing highlights
or color from hair.
Jay Williams
[email protected]
Like Psy-Cosmetologist
on Facebook!
800.422.8166 www.raylon.com [email protected]
25
2015 HOLIDAY PROMOTIONS
WANTED
FOR STEALING THE SPOTLIGHT
SECOND SKIN
BLACKMAIL EYE VELVET LIP
MOODY
NEUTRALS
WITH
SHADOW
CRAYON
Black it out. Shape and shade
eyes with high-intensity,
long-wearing kohl. Glides on
with a fine point for precise
application and color control.
Safe for waterline use. Talc-free,
Paraben-free.
JEWEL THIEF
INTRO PACKAGE
Buy the Jewel Thief Intro and
receive beautiful counter-top
display and FREE testers.
A VELVET TOUCH
Creamy, moisturizing lip pencil
with fluid-like texture creates a
fabulous satin finish with longwearing color. Includes Berryflux
Vita Extract, an antioxidant to
preserve lip suppleness and
tone. Paraben-free.
MIRSCWANTLP
MIRSCVICELP
Wanted
Vice
SMUDGE & RUN
Seductive and smoky eyes in
a flash. Revolutionary texture
combines silky liquid and soft
powder for rich vibrant color
and flawless wear. Apply with
bare fingers, no primer needed.
Gluten-free, Paraben-free
MIRAADIAMEYE
MIRAALAVEEYE
Diamond Deceit
Lavender Larceny
LASH
LUXE
All-in-one mascara adds volume, length and curl to lashes without clumping.
Richly black formula includes Widelash, clinically proven to strengthen Lashes
in just 15 days of use. Gluten-free. Paraben-free, FD&C Dye-free.
GIFT GLAM
GIFT SET
INCLUDES
1 GrandeLASH-MD 2ml
1 GrandeMASCARA black
1 FREE GrandeBLING EyeLash Curler
FREE
GRAAACURLBLG
26
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
LIMITED EDITION VALUE SET!
DAY SHIFT / NIGHT SHIFT
ADVANCED EYE DUO
Round-the-clock
eye aging solutions.
BOOST
HOLIDAY
IMPULSE
SALES!
6 Benefits. 24-Hours.
INCLUDES
1 Multi-Task® Eye Creme .5 oz. Retail
1 Quick Refiner for Eyes 1 oz. Retail
NEW
LIMITED EDITION VALUE SET!
BIOELEMENTS
PORE PATROL
Shrink the look of enlarged
pores and purify congestion.
INCLUDES
1 Kerafole® 2.5 oz. Retail Size
1 Oxygenation® .25 oz. Travel Size
1 Professional Treatment Brush
Stash-anywhere travel sizes
of your perfect cleanser!
NEW
800.422.8166 www.raylon.com [email protected]
The perfect stocking stuffers!
INCLUDES
1 Ready, Set, Cleanse pre-packed display
4 Flash Foam Cleanser, 1.75 oz. Travel Size
4 Moisture Positive Cleanser, 2 oz. Travel Size
4 Decongestant Cleanser, 2 oz. Travel Size
27
“Art of Business is different than any
other educational event. Every
year I bring back 1 or 2 great ideas
(with tools) that I focus on for the
year. These techniques I still use and
have helped grow my business and
keep it successful.”
KELLIE GALINSKI
LA MIRAGE SALON
LANSDALE, PA
“An owner for over 35 years I have
found that keeping up with the industry
& where it’s headed is crucial. Art of
Business has provided that to me & our
managers year after year.”
FRANK GRUBER
AVANTE SALON & SPA,
WEST CHESTER, PA
“My first Art of Business was a huge
“AHA” moment for me. So many ideas
my head was spinning. I made a list of
my priorities, incorporated 3 of them
quarterly, by the time I instituted all
of them it was time for another
Art of Business seminar!”
TRACEY MCHUGH
ALLURING DESIGN
MURRYSVILLE, PA
15TH ANNUAL EVENT
APRIL 17 & 18, 2016
PHILADELPHIA AIRPORT MARRIOTT
2016
the event
#artofbusiness2016 • www.raylon.com
PHOTO CREDITS: Foto: Gary Lyons Mua: Gerine Coronado Hair: Detour Salon Model: Vanessa Michelle
20% OFF
CERAMIC+ION
BRUSHES
20% OFF
NANOTHERMIC
BRUSHES
10% OFF
PRESTIGE SHEAR
COLLECTION
20% OFF
HEALTHY HAIR
BRUSHES
BABYLISSPRO
RAPIDO
THE LIGHTEST HIGH-PERFORMANCE
PROFESSIONAL DRYER IN THE WORLD.
MODEL BABF7000
• Extremely powerful, incredibly lightweight
• Weighs less than 1 lb. (400g)
• 2000 watt brushless engine technology
• Ion generator for shiny, healthy-looking hair
• Limited 4 year warranty
• Up to 50% faster drying versus traditional dryers
• 40% lighter weight than traditional dryers
• Over 50% quieter operation with noise-reducing filter
• Up to 5,000 hours for longer life
FREE
PURCHASE THE BABYLISSPRO RAPIDO,
GET A FINGER DIFFUSER FREE! $15.00 Value
800.422.8166 www.raylon.com [email protected]
29
ESSENTIAL SERIES SHEARS
RECEIVE A FREE 8 PIECE COMB SET
WITH THE PURCHASE OF ANY
ESSENTIAL SERIES SHEAR
FREE
CHOOSE FROM
Essential Series 5.5” Shear
Essential Series 6” Shear
Essential Series Blender
Essential Series 5.5” Shear (LH)
Essential Series 6” Shear (LH)
Essential Series Blender (LH)
SIGNATURE SERIES SHEARS
RECEIVE A FREE SINGLE RAZOR
WITH THE PURCHASE OF ANY
SIGNATURE SERIES SHEAR
CHOOSE FROM
5.75”
6.25”
Reversible Blending Shear
Dry Cutting Shear 7”
Swivel Thumb Shear 5.5”
Swivel Thumb Shear 6”
FREE
$30 OFF
IONIC BLOW
DRYER
20% OFF
DRY SECTIONING CLIPS
4 pack
20% OFF
THERMAL ROUND
BRUSHES
SAMSUTHRM.75
SAMSUTHRM1.0
SAMSUTHRM1.5
SAMSUTHRM2.0
30
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
COLORWHIP™
ELECTRIC COLOR MIXER
Mix any color or bleach to produce a perfect, creamy consistency
in seconds! Eliminate breathing in fumes and splattering.
• New and improved motor and power supply
• Mixing blade spins 10% faster
• System includes: mixer lid, 4 bowls,
4 brushes, and an A/C power supply
NEW
& IMPROVED
APPLICATOR
HIGHLIGHTING
BOTTLES
PAPER WRAPS
•
•
•
Multi-color caps for easy identification
Extra long, straight tip cap
3 pack contains 1 of each color:
red, silver, and black
3 ct.
•
•
•
•
•
A flexible and lightweight
alternative to traditional foil
Pre-cut sheets fold and adhere easily
Great for full or partial highlights,
or for retouch applications
Available in 2 lengths
250 sheets per box
CHOOSE FROM
PCBSUPAPW47
4” x 7”
PCBSUPAPW410 4” x 10”
READY TO USE
POP-UP FOIL
REUSABLE
LATEX GLOVES
•
Great companion product
to the best seller 5”x 11”
ready to use, pop-up foil
• Colorists save money using
less foil for shorter hair and
around the hairline
5”x8”
THERMAL
COLOR WRAPS
•
•
•
•
Unique polystyrene material
adheres with just one fold
Non-slip texture keeps product
in place and helps control “bleeding”
25% lighter than most foils
Assorted packs contain blue,
white, and gold thermal wraps
800.422.8166 www.raylon.com [email protected]
•
•
•
•
Powder-free, premium latex
Superior strength, form-fitting
Hides stains
Extends 3" past wrist
for added protection
12 ct.
ALOEESSENCE™
DISPOSABLE
VINYL GLOVES
•
•
AloeEssence Complex is infused inside gloves
Heat of hands activate the AloeEssence,
allowing it to release slowly into the skin
• The aloe content and purity in this
product is certified by the International
Aloe Science Council
• Premium vinyl
• Powder-free; Latex-free
50 ct.
31
END YEAR BY SAVING TAXES & INVEST IN NEW FURNITURE!
PEDICURE SPA SAVINGS
A Continuum pedicure spa gives you peace of mind that you are buying the
highest quality and most eco-friendly chair available.
BOTH CHAIRS OFFER
• Rolling/kneading massage
• Contoured footrests with adjustable center leg support
• Extensive selection of laminate finishes
• Pipeless whirlpool system, easy clean and whisper quiet jet
• Swing up/down armrests
• Solid Surface Basin and Auto-Fill upgrades available
• Chemical resistant river stone textured acrylic basin
• Reinforced steel frame supports chair and basin
• Electronically controlled 4-way seat
SAVE
EXTRA
$300
NOW!
ECHO SE®
The Echo SE is a smart combination
of handcrafted style, luxury and
dependability at an affordable price.
ECHO LE +®
PLUS FREE STANDARD TECH CHAIR
VALUED AT $170 WITH PURCHASE.
Additional features of the Echo LE +
• Full shiatsu massage
• Manicure trays
BLACK OR BROWN ONLY!
TOTAL SAVINGS VALUE $470
FOR PRICE QUOTE TODAY.
Call April at 800.422.8166x1214
32
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
I N S P I R AT I O N & E D U C AT I O N …
ALWAYS TOP OF OUR LIST AND WE THINK YOURS, TOO!
Thank you for another great show!
I truly appreciate all the hard
work that you all put into your
educational venues. I am so proud
of Raylon, how it has grown, and
even more proud to be part of
your Raylon family.
MARY BALL
SALON KOKOPELLI
BRIELLE, NJ
It certainly was an
amazing All Stars of
education, fun, and
friendship. Thank you
and Raylon for what
you do for our salons,
barbering salons, and
spa businesses. You are
truly leaders in our beauty
world that provide us with
excellence in products,
tools, and education.
Sending gratitude to you and the
Raylon family for putting together
such a spectacular All Stars Show!
It was a wonderful experience!
We had a great time!
JONATHAN CIFREDO
CIFREDO’S BARBER SALON
READING, PA
I loved your Valley Forge All
Stars program. Each theater and
workshop I went to was excellent!
The Bridal Workshop team was
phenomenal, along with Martin
Parsons, and Jennifer MacDougall.
I appreciate that it was so well run!
ROBIN BOYLE
A CUT ABOVE
FLEMINGTON, NJ
RAYLON EDUCATION
SHORT HAIR
CUTTING DEMO
WITH
KIMBERLY LEASWITCH
EVO COLLECTION
SALON COORDINATOR
TRAINING
CUTTING WITH
ANTHONY EDGE
WITH EUFORA’S
JOANNE MAGANA
SUNDAY, NOVEMBER 1
SUNDAY, NOVEMBER 1
Raylon Store, Green Brook, NJ
MONDAY, NOVEMBER 23
Raylon Store, Cranberry Township, PA
10AM TO 1PM
Learn how to detail, finish and personalize
a trendy cut. Find out why more and more
stylist are preferring Short Haircutting for
Todays Looks. Kim will teach you to cut
and style short hair as well as how to create
movement and volume within each style.
$40 PER PERSON
The Gallery, Reading, PA
MONDAY, NOVEMBER 2 WORKSHOP
SOLD OUT
Hyatt, New Brunswick, NJ
10AM TO 12PM DEMO ONLY
10AM TO 5PM DEMO/WORKSHOP
“Everyone has their own way of doing
things... Anthony will share the latest
evo ‘cut and colour’ techniques for your
interpretation; a catalyst for your creativity.”
Learn how to create 2 distinct looks using
the latest evo creative color and cutting
techniques, this class will inspire you to
take day to day salon work to another level,
teaching you how to tailor the evo advanced
techniques for your own clientele.
$50 PER PERSON DEMO ONLY
$150 PER PERSON DEMO/WORKSHOP
DEMO AND WORKSHOP INCLUDE MANNEQUIN
AND LUNCH. MUST ATTEND DEMO TO ATTEND
WORKSHOP. TOOLS REQUIRED.
MENS HANDS ON CLIPPER
WITH
DAVID HARDY
MIRABELLA BROW AND
CONTOURING
MONDAY, NOVEMBER 2
Raylon Store, Hamilton, NJ
MONDAY, NOVEMBER 9
Raylon Store, Chambersburg, PA
9:30AM TO 1:30PM
Sculpt the face with Makeup…..Learn to
highlight and contour like a pro in this
interactive class. Be introduced to new tools
and formulas that create sculpted perfection
with a lightweight feel. No more wearing
a mask, let skin breathe while covering
imperfections and highlighting natural
beauty. Class covers brows, learn about
various brow rends including shapes, filling
and more. Bring your own brushes.
MONDAY, NOVEMBER 9
SOLD OUT
Raylon Store, Edwardsville
10AM TO 3PM
Learn a simple haircut with a fade, then a
more extreme fade with undercut. You will
see how to blend long hair into short using
the same cutting system for both haircuts.
David will go over how to properly use the
clippers and shear over comb including
straight razor techniques.
$95 PER PERSON
SUNDAY, NOVEMBER 8
Aloft, Mt. Laurel, NJ
MONDAY, NOVEMBER 9
The Gallery, Reading, PA
10AM TO 5PM
A Haircut is to a Stylist, as a Coordinator is
to a Salon…..you can’t have one without the
other. Just like your stylist needs on- going
education, so does your Salon Coordinator.
YOU WILL LEARN
• The importance of the Coordinator’s
role to the salon’s bottom line!
• Proven methods to “train” clients
to be loyal customers
• Ways to handle dissatisfied clients
• How to develop effective phone
answering scripts
• Effective booking techniques
The Coordinators role is so much more
including building a professional team.
$85 PER PERSON
UNITE CUTTING
WITH
ANN MARIE
MONDAY, NOVEMBER 9
Hyatt Place, Cranberry Township, PA
10AM TO 12:30 DEMO ONLY
10AM TO 4PM DEMO/WORKSHOP
This class will bring you a unique blend
between salon work, editorial and fashion.
Ann Marie will be representing the brand
on location, shows, editorial and grass roots
education.
$75 PER PERSON DEMO ONLY
$175 PER PERSON DEMO/WORKSHOP
UNITE REWARDS CAN BE USED TO
PURCHASE A DEMO ONLY TICKET.
$40 PER PERSON
34
November | December 2015
DEALS VALID 11/01/15-12/31/15. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
Education Events 800-422-8166 ext. 1209
For information on shows, special events or to become an educator
contact us at [email protected]
BIOELEMENTS
CHINESE HERBOLOGY FACIAL
MONDAY, NOVEMBER 16
The Gallery, Reading, PA
MONDAY, NOVEMBER 23
Raylon Store, Green Brook, NJ
10AM TO 1PM
Learn how to use Bioelements cult-favorite
Chinese Herbology, a one-of-a kind, dualaction retexturizing formula to deliver both
physical and chemical exfoliation. Watch
a demo of the totally unique Chinese
Herbology Facial – a complete exfoliating
treatment featuring these ancient herbal
granules to first sweep away dulling cells,
then melt into skin, releasing their natural
AHAs. Plus, see how versatile Herbology
can be in microtreatments as we show you
the easy and effective Chinese Herbology
Hand Renewal. The perfect class if you have
clients looking for smoother, brighter and
completely revitalized skin.
$40 PER PERSON
BIOELEMENTS
PIGMENTATION NATION:
NEW SOLUTIONS
FOR DARK SPOTS
AND UV DAMAGE
MONDAY, NOVEMBER 16
The Gallery, Reading, PA
REDKEN BLONDE
ICING/IDOL COLOR
PLACEMENT DEMO
WITH
TAMAR DILEO
MONDAY, NOVEMBER 23
Raylon Store, Green Brook, NJ
2PM TO 5PM
Discover the latest depigmentation
breakthroughs and how you can bring them
to your service menu and retail area in this
interactive class. You’ll learn the process
of melanin production and what happens
to this process when the skin reacts to the
3 main causes of hyperpigmentation: UV
exposure, hormonal imbalances, and injury
– incorporating visuals to help you recognize
and identify each one. Watch and participate
in a full demonstration of the Bioelements
Depigmenting and Brightening Facial, and
learn how to design a depigmenting AtHome Agenda for best results while you
rebook clients for continued results.
$40 PER PERSON
PURE FINISH
DEMO/WORKSHOP
WITH
SANDRA JOSEPH
MONDAY, NOVEMBER 16
MONDAY NOVEMBER 16
Raylon Store, Hamilton, NJ
10AM TO 1PM
Freestyle, bold, single stranded! Believable,
blazing or beyond! Modern highlighting is
an intricate art and this class takes you light
years ahead. You’ll explore the 3 lines of color
placement – horizontal, vertical and diagonal
– and see how each creates movement in
hair. Ever wondered what lightener to use
lighten up, this class has all the answers for
you. Whether you want to illuminate a few
stands, free hand a look, correct or create the
perfect platinum, you’ll quickly discover that
selecting the perfect product will make all
the difference. An enlightening experience!
$40 PER PERSON
Hilton Garden, Erie, PA
10AM TO 12:30PM DEMO ONLY
10AM TO 5PM DEMO/WORKSHOP
Take your finishing skills to the next level
with new techniques and must know tips
and tricks especially for colour – treated
hair. Achieve flawless finishes by leaning the
essentials in blow-dry fundamentals with
Pureology’s Pure Finish methodology, in
addition to learning how to create a range
of beautiful special-occasion styles, from
soft and sophisticated to edgy and sleek.
Idea for stylist’s who want to learn new updo and braiding techniques for wedding
or holiday season, or anytime you need to
brush up on finishing and blow-dry skills.
$50 PER PERSON DEMO ONLY
$85 PER PERSON DEMO/WORKSHOP
DEMO AND WORKSHOP INCLUDES USE OF
MANNEQUIN AND LUNCH. MUST ATTEND
DEMONSTRATION TO ATTEND WORKSHOP.
800.422.8166 www.raylon.com [email protected]
35
PRSRT. STD.
US POSTAGE
PAID
New Richmond, WI
54017
Permit No. 16
345 Morgantown Road
Reading, PA 19611
www.raylon.com
[email protected]
FIND US!
61509RAY © 2015 Williams Publications Inc., Mpls., MN. Cover model courtesy of Ruezel.
STORE LOCATIONS
PENNSYLVANIA
HARRISBURG
530 N Progress Ave
Harrisburg, PA 17109
717.695.4463
KINGSTON
MONROEVILLE
5 Gateway Shopping Center
Edwardsville, PA 18704
(Near Firestone)
Alstan Mall
2528 Monroeville Boulevard
Monroeville, PA 15146
570.331.4505
412.823.1047
[email protected]
MON 8:30AM-5:30PM
TUES-FRI 8:30AM-5:00PM
SAT 9:00AM-1:00PM
SUN 11:00AM-3:00PM
[email protected]
MON 8:30AM-6:00PM
TUES, WED, FRI 8:30AM-5:00PM
THURS 8:30AM-5:30PM
SAT 9:00AM-1:00PM
CLOSED SUNDAY
CHAMBERSBURG
ALLENTOWN
READING
Raspberry Court
1980 Catasauqua Road
Allentown, PA 18109
345 Morgantown Road
Reading, PA 19611
610.266.2458
[email protected]
MON 8:30AM-6:00PM
TUES-FRI 8:30AM-5:00PM
SAT 9:00am-12:00pm
CLOSED SUNDAY
[email protected]
MON & THURS 8:00AM-6:00PM
TUES & WED 8:00AM-5:30PM
FRI 8:00AM-5:00PM
SAT 9:00AM-12:00PM
SUN 11:00AM-3:00PM
CRANBERRY
EAST NORRITON
Cranberry Gardens Plaza
20325 Route 19 (Unit 15)
Cranberry Township, PA 16066
Norriton Square Shopping Center
91 East Germantown Pike
East Norriton, PA 19401
724.779.4480
610.277.0413
Wayne Plaza
983 Wayne Avenue
Chambersburg, PA 17201
717.709.0002
[email protected]
MON-TUES 8:30AM-6:00PM
WED-FRI 8:30AM-5:00PM
SAT 9:00AM-1:00PM
CLOSED SUNDAY
LANCASTER
Sycamore Court
245 Centerville Road Unit-5
Lancaster, PA 17601
717.291.9121
[email protected]
NEW HOURS
MON 8:30AM-6:30PM
TUES, THURS, FRI 8:30AM-5:00PM
WED 8:30AM-6:00PM
SAT 8:30AM-1:00PM
CLOSED SUNDAY
[email protected]
MON & WED 8:30AM-6:00PM
TUES, THURS & FRI 8:30AM-5:00PM
SAT 8:30AM-2:30PM
CLOSED SUNDAY
[email protected]
MON 8:30AM-6:00PM
TUES, WED & FRI 8:30AM-5:00PM
THURS 8:30AM-6:00PM
SAT 8:30AM-2:30PM
CLOSED SUNDAY
610.376.4871
[email protected]
MON-FRI 8:30AM-6:00PM
SAT 8:30AM-1:00PM
SUN 11:00AM-3:00PM
DELAWARE
1008 Kirkwood Highway
Elsmere, DE 19805
302.995.9005
[email protected]
MON-FRI 8:30AM-6:00PM
SAT 8:30AM-1:00PM
CLOSED SUNDAY
NEW JERSEY
HAMILTON
Block Plaza
825 NJ Route 33
Hamilton, NJ 08619
609.587.3350
[email protected]
MON & THURS 8:30AM-6:00PM
TUES & WED 8:30AM-5:30PM
FRI 8:30AM-5:00PM
SAT 9:00AM-12:00PM
CLOSED SUNDAY
SOMERDALE
527 North White Horse Pike
Somerdale, NJ 08083
856.435.6850
[email protected]
MON-FRI 8:30AM-5:30PM
SAT 9:00AM-12:00PM
CLOSED SUNDAY
GREEN BROOK
221 US Highway 22 East
Green Brook, NJ 08812
732.424.8600
MONDAY, DECEMBER 7
[email protected]
MON 8:30AM-6:00PM
TUES, WED & FRI 8:30AM-5:00PM
THURS 8:30AM-6:00PM
SAT 9:00AM-1:00PM
SUN (STARTING FALL) 11AM-3PM
10%PLUS
OFF
THE
ENTIRE
STORE
TAKE AN ADDITIONAL 5% OFF
ALL TOOLS, SCISSORS, MAKEUP AND SKINCARE.
CASH, CREDIT CARD, AND CHECK ONLY. UP TO $75 DISCOUNT.