Diapositiva 1 - Unidad Editorial

UNDISPUTED LEADER OF SPANISH PRESS
EGM 3rd Acc. 2014
2.504.000 readers
Source: EGM 3rd Acc 2014
With a
multiplatform
brand
Different media with the same brand
values, quality of contents and many
advertising opportunities.
READERS
UNIQUE USERS
COPIES CIRCULATION
IPHONE DOWNLOADS
2.504.000
5.388.300
7.186
1.650.878
Sources: Press, EGM 3rd Acc 2014. Internet Comscore Oct 2014. Orbyt OJD Jan to Dec
2013. Mobile Inside downloads Aug 2014
An audience of millions
MARCA is the undiputed leader compared
to all the other diaries.
UNDISPUTED PRESS LEADER (.000)
2.504
1.612
1.328
1.006
259
270
Source: EGM 3rd Acc 2014
280
302
410
498
528
540
585
604
677
Competing against
the rest of sports
diaries
360.000 MORE READERS THAN ALL SPORTS MEDIA
TOGETHER (.000)
51% OF THE SPORTS PRESS READERSHIP (%)
MUNDO
DEPORTIVO
2.504
* 2.144 without duplications
11%
SPORT
1.328
12%
585
51%
528
26%
AS
Marca
As
El Mundo
Deportivo
Source: EGM 3rd Acc 2014. Rest sports without duplications.
Sport
MARCA
With a great
reader profile
56% of its readers have higher education, vocational or
degree studies.
And an average age of 41 años.
SOCIAL CLASS (%)
A
29
B
Men
Source: EGM 3rd Acc 2014.
19
3
14 to 24
16
25 to 44
Women
D
80
49
C
AGE (%)
GENDER (%)
44
20
45 to 64
65 and more
30
10
Leadership by
targets
25 TO 44 YEARS (.000)
14 TO 24 YEARS (.000)
MARCA
Marca
411
As
173
El País
125
A, A+B, OR B (.000)
1.106
MARCA
Marca
As
557
El País
El País
536
As
365
1.952
MARCA
Marca
1.422
1.043
876
Sport
80
El Mundo
El Mundo
71
El Mundo Deportivo
259
El Mundo Deportivo
480
El Mundo
Deportivo
69
Sport
222
ABC
430
ABC
148
Sport
La Razón
72
La Razon
ABC
La Razón
Source: EGM 3rd Acc 2014.
El Mundo
32
15
416
225
Leaderhsip by
targets
Also the feminine target
PAY PRESS RANKING (.000)
El País
642
493
MARCA
Marca
493
MARCA
Marca
358
El Mundo
As
233
ABC
201
Sport
128
El Mundo Deportivo
123
La Razón
110
Source: EGM 3rd Acc 2014
SPORTS PRESS RANKING (.000)
As
233
Sport
128
El Mundo Deportivo
134
MARCA has 1.382.000 (55,12%) exclusive
readers that do not read any other general
or sports newspaper
73,5% EXCLUSIVE READERS DON’T
READ AS.
67% EXCLUSIVE READERS WHO
DON’T READ ANY OTHER SPORTS
NEWSPAPERS.
2.504.000
2.504.000
1.840.000
73,5%
MARCA
MARCA
1.678.000
67%
Exclusive opposite AS
Source: EGM 3rd Acc 2014. Gral info diaries El Mundo, El País, ABC, La
Razón. Sports As, Sport, El Mundo Deportivo.
MARCA
MARCA
Sports press
The fidelity of our readers assures the
frequency of impact
69% OF MARCA’S READERSHIP READ IT EVERY DAY OR 4-5 TIMES A WEEK(%)
Less frequently
Once a week
5
10
2 or 3 times per week
38
16
31
4 or 5 times a week
Source: AIMC Brands 2013.
Everyday
14 LOCAL EDITIONS
Andalucía
BALEARES EDITION
Madrid
VALENCIA EDITION
C.Valenciana
ARAGON EDITION
Castilla/León
LAS 2 CASTILLAS EDITION
Galicia
MADRID EDITION
C.Catalana
NORTE EDITION
Castilla/Mancha
GALICIA EDITION
ASTURIAS-LEON EDITION
ANDALUCÍA EDITION
VIZCAYA EDITION
LEVANTE EDITION
SEVILLA EDITION
CATALUÑA EDITION
CANARIAS EDITION
Canarias
País Vasco
Murcia
Asturias
Extremadura
Aragón
Baleares
Navarra
Cantabria
La Rioja
Source: EGM 3rd Acc 2014.
401
335
273
242
237
167
146
118
111
102
93
78
63
45
38
30
26
Figures in
thousands
Great audience coverage
• Marca is an absolute leader in daily pay press with 2.504.000
readers
• It is present nationwide thanks to its 14 local editions.
Innovative formats and colours
Source: EGM 3rd Acc 2014.
Senate
QR Code
Fake Cover
Tierra de Sabor
New sections
MARCA STYLE
Weekly section about
trends and accessories
related to men
TECH STYLE
Section to show the
latest advances made
in technology.
Women sport
MARCA Health
Section dedicated to
hot news about women
sports.
Section devoted to healthy
habits for high level
athletes and common
people.
News sections
University Sport
Sports management
Healthy Mind
And also MARCA in ORBYT
When the banner is
clicked, the user is
redirected to the
advertiser’s content.
The daily leader and its
extras in an interactive
pdf format
WITH A READERSHIP OF 2.549.000 READERS (.000)
MARCA + Estadio…
2.549
El País
1.612
As
1.328
El Mundo
1.006
El Mundo Deportivo
585
Sport
528
ABC
498
La Razon
270
Source: EGM 3rd Acc 2014. With duplications Marca + Estadio Deportivo.
All available in
 More than 75 years of
leadership.
 2.504000 readers
 Sports instantly
 Average daily audience
5.388.300 unique users
 The sports radio
 Audience: 528.000
listeners(L-V)
 Multichannel medium
 A new way of reading MARCA
MARCA Motor
Source: EGM 3rd Acc 2014. Comscore Oct 2014. Radio 3rd wave 2014
MARCA Guide
A KEY POINT IN PRESS LEADERSHIP (.000)
3.673
29,50%
3.004
Rest of
diaries
Unidad
Editorial
43%
31%
PRISA
25%
Source: EGM 3rd Acc 2014. With duplications