presentation - Exagono.net

exagono software
WE BUILD SOLUTIONS, WE CREATE CONNECTIONS
Exagono's strengths
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Experience, know how, personalized and
efficient assistance, tool development for the
automotive industry.
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Software that is 100% developed by Exagono.
• Control over each process that guarantees the best quality.
• Any update or modification is done faster.
• Adaptation cost is minimal.
We provide a wide variety of services.
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Website
CRM
Interface
Support
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Statistics
SEO
Interactive kiosks
Apps
Short implementation time
Strong technical structure
Service quality guarantee.
Market Knowledge
Working in the Latin American market since 1986.
Working in the automotive market since 1996.
Up to 900 dealerships for 18 different brands in all Latin America.
We have the 60% of the Mexican market share.
691
Car Dealerships in Mexico
135
Michelin and Tyreplus Dealerships in Mexico
72
Dealerships in Colombia, Chile, Costa Rica, Ecuador, Dominican Republic, Nicaragua, Panamá and Perú.
... Survey systems for Fiat Brazil and an customized systems for BMW Mexico, Panama, Colombia Argentina, Ecuador and Costa Rica.
SALES AND SERVISE
APP WITH NOTIFICATIONS
MOBILE APPS
WEBSITE
PLASMA TV
ON SALES FLOOR
CHAT
INTERACTIVE
KIOSKS
CALENDAR AND
NOTIFICATIONS
WITH ANY UPDATE
CRM
EXPORT INFOR TO
EXTERNAL CRM´S
OR DMS
WITH OTHER CRM´S
PAYMENTS WITH TDC
$
PRE- OWNED CARS
* Services included in the basic plan
Who uses the system and how
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PROSPECT
FOLLOWUP
1.1 Sales Manager
1.2 Online Salesmen
5.
DIRECTIVES
4.
NOTIFICATIONS AND
ALARMS
1.3 Salesmen
2.
PRE - OWNED
Internet
Pre - owned Sales Manager
Floor / Tel
Client
3.
CAR SERVICE
Call Center
3.1 Car Service Manager 3.2 Car Service Assistant
Appointment Reminder
3.3 Mechanics
Next Service Reminder
Insurance Expired
Backoffice: Every area is mostly monitored and controlled with 2 screens and 4 simple steps
1.
ASSIGNATION
OR CAPTURE
3.
CONTROL SCREEN
Internet
Salesmen
Sales supervisors
Direction
Floor / Tel
Asesor
Deal managers
Salesmen
2.
FOLLOWUP
(all in one place)
Online Salesmen
Deal managers
Salesmen
4.
REPORTS AND
STATISTICS
Sales supervisors
Direction
Deal managers
Reminder and notifications APP
Sales
Client´s insurance expiration
New inquiries
Client´s messages
Service
Requests for service appointment
Alerts for future service
Appointments
Client authorization follow up Mechanic notifies
each step
Interactive kiosks
Installation of interactive kiosks, most of them for the automotive
industry. This kiosks interact with the website's data and
configurations.
Netcar TV
Content managment in remotely
Content Server
Content management storage for distribution: Videos y Graphics
Automatic content synchronization
Local Content Storage
3D Technology
Development of 3d technology to get a specific and
personalized view of the car.
HEAT MAPS
To assess functionality
contained within the site.
DIGITAL MARKETING
Exagono’s digital marketing team has more than 17 years of experience.
We are specialists is developing far reaching campaigns that connect
local markets. This allows the digital platforms of automotive dealerships
to achieve high conversion rates.
We know how to segment the audience and tailor make messages for
each of them.
Our strategy is based on:
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Web / Mobile Production
SEM=SEO+PPC
Media planning- Trading Desk
E-mail marketing
Our Value Proposition
Technical Background
Methodology
Processes & Procedures
The integral solutions we have developed for dealerships and assembly plants demonstrate our
ample experience in IT. This allows us to have efficient implementation of precise campaigns with
conversion tracking. We guarantee:
Our methodology is based on a continuous improvement cycle. We analyze data from our platforms,
which naturally allows us to punctually follow up on
individual projects from each dealer.
Our set processes and procedures allow us to
quickly determine the feasibility and implementation of any type of campaign concerning promotions, car inventories, client service and retention.
Fast implementations
Error and omission free reporting
Seamless integration and interphase with
various CRMs and platforms
Data metric developments as requested by the
brand or dealership
Timely reports and optimizations
Proactive team action
It is these processes and procedures that secure
dealership’s investment.
Quality, depth and timely deliveries
Structure of our dealerships’ digital campaign:
Objective
Generate quality traffic
toward the dealerships’
websites
Optimize traffic to generate
quality records that connect
to the CRM
Planning
Implementation
Evaluation
Optimization
Conversion
Reports
We connect with various
CRMs and platforms already
at the assembly plants and
dealerships Currently:
SICOP, NET CAR, shift digital
and others
Every digital marketing strategy requires assets for
its implementation. Our development team is in
charge of:
Mobile/Websites
Facebook Apps
Deep Landing Pages
Banners
Interphases with assembly plants
and dealers
SEO
WEB SEARCH ENGINE
PRODUCTION OPTIMIZATION
8 of every 10 clicks in search results are organic
results.
That is why our specialists develop the marketing
strategy simultaneously with the SEO strategy.
SEARCH
MARKETING
Search engine campaigns are a great way to
create opportunities for specific dealer messages.
We specialize in generating quality website traffic.
Dealership brand recognition
Dealership brand visibility
Deep landing pages
Specific messages
High visibility in top positions
Competence
Placement strategy
Horario de Atención:
Lunes a Viernes
09:00 a 18:00 horas
Ciudad de México
+52-55 5616-8000
Monterrey:
+52-81 8303-5829
Otra Ciudad:
01-800-310-8000
USA:
+1-917-310-1312
Skype:
exagono.software