Loyal Audience - The Murfreesboro Pulse

Middle Tennessee’s Source for Art, Entertainment and Culture News
2015
ADVERTISING INFORMATION
Loyal Audience
+Incredible Value
A Sensible Piece
=
of Your Local Marketing Strategy.
READ IT ONLINE:
DEAR BUSINESS OWNER OR ADVERTISING DECISION MAKER,
Over the past 10 years the Murfreesboro Pulse has built a loyal audience in the Rutherford County area.
Please consider using this monthly publication, as well as the Pulse’s online resources, to connect with
new customers and to remind your existing ones that you are there.
The Pulse can help businesses reach more consumers with their message, increase their visibility and
ultimately gain more customers and increase sales. We’ll make you famous (in Murfreesboro).
Placing an ad in the Murfreesboro Pulse gets your business recognition and impressions all through the
month. Advertise with the Pulse, get in front of Murfreesboro consumers.
The Pulse truly values and respects its advertisers and strives to be affordable, valuable and easy to
work with. Go ahead, please compare our rates to other publications and advertising methods. Affordable, right? Any small business can swing an ad in the Pulse.
Don’t have an ad designed? No problem! Design costs are built into our advertising rates.
You deserve interaction with a real human. There is no automated phone system, or faceless corporate
hierarchy at the Murfreesboro Pulse. This independent, local organization is owned and operated by a
hard working team in Middle Tennessee.
Founded in early 2006 by MTSU Mass Communication graduates, the Pulse remains Middle Tennessee’s source for art, entertainment and culture news, and Murfreesboro’s most interesting publication,
containing information on dining, events, music, business, art and more in the spirit of community,
thoughtfulness, positivity and fun.
The Pulse is distributed to restaurants, fitness centers, libraries, stores, bars and other locations
throughout Murfreesboro, free for the reader. In order to make this quality product available at no cost
to the reader, the Pulse depends upon financial support from businesses like yours.
Many Murfreesboro businesses proudly display their logo and message in the Murfreesboro Pulse. Will
you join the Pulse and its fine roster of sponsors?
Peace,
Bracken Mayo
Publisher
?
WHO READS THE
BOROPULSE.COM conducted a survey to better
get to know the readers of the Murfreesboro Pulse. According to a sampling of 235 Pulse readers, the average age is 39.2 years old. Just as many Rutherford
County residents in their 40s and 50s read the publication as those in their 20s and 30s. Some high schoolage individuals read the Pulse; some septuagenarians
read the Pulse.
It’s a well-educated readership, with 87 percent claiming to have attended college; over half of all survey respondents have obtained a bachelors degree or higher.
43% of all Pulse readers have attended MTSU.
Just a few of the hobbies and interests of the respondents include hot rods, crocheting, photography, weightlifting, disc golf, gardening, singing, reading, horseback riding,
wine, bowling, music, barbecuing, Civil War reenacting,
traveling, spelunking, dancing, yoga, walking dogs and
skydiving. We love our readers! They live life to its fullest.
We realize it’s hard to appeal to everyone, but we
strive to make every edition diverse enough to contain
something of interest to every individual in town. The religion, politics and income of Pulse readers seems pretty
consistent with Rutherford County as a whole.
Check out some stats:
Male
Female
46%
54%
GENDER
1%
11%
12%
EDUCATION
40%
36%
Did not graduate high school
High School Diploma/GED
Some College
Bachelor’s Degree
Graduate Degree
9%
7%
19%
INCOME LEVEL
18%
22%
Under 20,000
$20,000–40,000
$40,000–60,000
$60,000–80,000
25%
$80,000–100,000
Above $100,000
30%
33%
POLITICAL
AFFILIATION
Democrat
Republican
2%
Libertarian
31%
4%
Green
Other
39%
48%
RELIGION
Protestant
Catholic
Buddhist
Athiest
less
than 1%
8%
4%
Mormon
Muslim
Other
1%
WHAT MURFREESBORO
SAYS ABOUT ITS . . .
“I used to pay hundreds of dollars a week passing
out flyers advertising my business. The Pulse not
only designs and prints your ad, but distributes
it all over the town. It’s like having 10,000 flyers
passed out. You can’t even print that many flyers
for what it costs for The Pulse to display your ad.”
— Rob Fortney, Bluesboro
“We give the Pulse out to
customers at the bar. It’s a great
resource, especially to those
new to town. I just hand them
a copy and say ‘here’s everything
that’s going on around town.’ ”
—Amanda Gentry, The Boro Bar & Grill
“I LOVE THIS PAPER; I READ EVERY ONE.”
“Thanks to you
and thanks to the
Murfreesboro Pulse
for all you do for
the Murfreesboro
community.”
— Amanda Jemison ,
Reader and Pulse
giveaway winner
— MTSU student stopping a Pulse delivery
agent on campus before he even had the
chance to fill the racks with the latest edition.
“I have had several folks mention the ad
[featuring the annual Polar Bear Golf Tournament]
in the Pulse. We are going to have to
turn people away.”
— Don Wright, Murfreesboro Noon Exchange Club
“IT’S SOME OF THE MOST EFFECTIVE
ADVERTISING WE’VE EVER DONE,”
— Ronnie Ralston, On Target Shooting Range
“I look at
the Pulse to
tell me when
I’m playing
around town.”
— Joe Greene,
local musician
“Thank you for your donation of the Murfreesboro Music Sampler CD to the Center for Popular Music. This is a valuable
addition to the center’s collection and will prove useful to researchers now and in the future. We are archiving copies of your
publication here. The center strives to foster research and scholarship in American popular music, and to promote an awareness of and appreciation for American’s diverse musical culture. Your gifts will help us further implement this mission.”
— Lucinda Cockrell, Assistant Director, The Center for Popular Music, MTSU
“As a born resident
of Murfreesboro, I
am proud to be a
local musician with
such a dedicated
publication behind
the local music
scene. You’re the
premiere source for
local talent to be
spotted, and your
focus on area performance inspires
me to work harder.”
– Jordan H. Baron,
local musician
“Since we’ve started advertising in
the Pulse our business has doubled.
We attribute a lot of that to the Pulse.”
— Ron Cook, People for a Better Tomorrow
“That ad really helped fill the property up.
Thanks . . . you have been a pleasure to work
with.” — Renee Holligan, Northfield Lodge
“IT’S A VERY GOOD NEWSPAPER. A
LOT OF THE CUSTOMERS ASK ABOUT
IT IF IT ISN’T HERE.”
— MAGDI, OPAH GREEK GRILL
“I was considering
different colleges after
I graduated from high
school. When researching MTSU I came
across boropulse.com.
All of the music stories
on the website made
Murfreesboro look interesting. I ultimately
decided on MTSU.”
— Patrick Lee,
Clean and Green Couriers
MURFREESBORO
Memorial Blvd.
Clay Pit
Hasting’s
Sir Pizza
Sports*Com
O’Possum’s
Reeves-Sain Drugstore
Murfreesboro Athletic Club
Northfield Blvd.
Carmen’s Taqueria
Deep South Growlers
Bunganut Pig
Marco’s Pizza
Broad Street
Bobo
Bumpus Harley-Davidson
Buster’s Burgers
Camino Real
Chef Wang’s
Chuy’s
Demos’ Steakhouse
Hackett Brother’s Automotive
Longhorn Liquor
Strike ’n’ Spare
Toot’s
Downtown Murfreesboro
Liquid Smoke
Enchanted Planet
Wall Street
Linebaugh Library
Concert Productions
Maple St. Grill
Church Street
Camino Real
Lemongrass
Miller’s Grocery
Music World
Lanes, Trains & Automobiles
Toot’s
Shoney’s
Cason Lane/Old Fort Pkwy.
Gyro Tabouli
Wasabi
China Garden
Camino Real
Available at more than
500 locations throughout
Rutherford County including:
MTSU Area/Main Street
The Boro Bar & Grill
Davis Market
Far East
Slick Pig
Sir Pizza
Camino Real
MTSU Library / KUC
Jefferson’s
Kleer-Vu Cafe
Thompson Ln./Chaffin Place
Go USA Fun Park
Stones River Total Beverages
Marble Slab
JoZoara Coffee Shop
On Target
Nobody’s BBQ & Grill
Sal’s Pizza
Sleep Inn
Fairfield Inn
Old Fort Parkway/
Stones River Mall Area
Coconut Bay Cafe
Mi Patria
Bar-B-Cutie
Doubletree Hotel
Sam’s Sports Grill
Stones River Mall Food Court
Farmer’s Family Restaurant
Rutherford Boulevard
Don Ramon
Daily Buffet
CNG Liquor
Media Rerun
Wing Zone
Nacho’s Mexican Restaurant
Medical Center Pkwy.
Barnes & Noble
Rita’s Custard & Italian Ice
Which Which
Your Pie
Embassy Suites
Smyrna
Karin’s Kustard
Carpé Café
TIPS FOR EFFECTIVE ADVERTISING
1
When advertising in any media: Consistent Advertising = Familiarity = Trust = Customers.
People won’t buy from you until they trust you.
2
Don’t waste your money starting a newspaper advertising program if you can’t give it time to work.
3
Make sure you have the budget to sustain a lengthy and effective print campaign before you begin.
4
Expect to run your newspaper advertising for two to three months before you see a real increase
in sales. It takes some time to build trust. If you quit, you have to start all over again.
5
A smaller advertisement run repeatedly is more effective than a larger ad run less often.
Familiarity = Trust.
6
Think visually! Don’t cram an entire page worth of advertising into a quarter-page ad. Make sure
you have enough space to present your message effectively.
7
Attention is everything. Don’t be shy. You want the biggest ad that makes the most economic sense,
and the most stunning presentation you can design. Conservative, boring ads won’t get noticed.
8
Let us help you with copywriting and design. The Pulse will gladly offer its input as to what we
think is an effective ad. Plus, we design all ads free of charge.
9
Though you must select your words carefully, more readers will pay attention to the design
and artwork than the words.
0
Make the benefits of purchasing your product obvious in the first few words.
q
If you want to track response, offer a great deal, not an average deal. Remember, you’re trying
to get someone to put down The Pulse, get in their car and come to your store. Displaying your store’s
address and simply offering 10 percent off a purchase will most likely not motivate anyone.
w
Present a problem, preferably one that applies to almost everyone, and then offer a solution:
“Hungry? Try our $1.99 burrito special” or “Paying too much for auto insurance? Give us a call.”
e
Ask your customers where they see your ads.
r
It’s our job to get people in your door. It’s your business’s job to sell them your products and make
them repeat customers.
Sources: Professional Advertising, businesstown.com
YES, SIZE MATTERS
CHOOSING THE RIGHT AD SIZE FOR YOUR BUDGET
(Ads shown actual size)
Quarter Page
5” x 6”
COLOR:
$275/month
or $1,975/year
GRAY:
$200/month
or $1,375/year
6” x 2”
$110/month
or
$760/year
CHOOSING THE RIGHT AD SIZE . . .
4” x 2”
$75/
month
or
$525/
year
A Few Things
to Consider:
• Make sure you
allow enough space
to present your
message effectively.
Don’t cram too
much content into
a small space.
• For the best deal,
ask us about
advertising for both
print and web.
4” x 4”
$140/
month
or
$950/
year
• Need a larger ad
than what’s shown
here? We also offer:
FULL PAGE
10.25” (w) x 11.5” (h)
HALF PAGE
10.25” x 5.625”
Eighth Page
5 x 3”
COLOR:
$175/month
or
$1,190/year
GRAY:
$130/month
or
$900/year
ADVERTISING RATES
Middle Tennessee’s Source for Art, Entertainment and Culture News
To place an ad, e-mail [email protected]
or call 615.796.6248
Amounts listed are monthly payments, with reduced paid-in-full rates following in parentheses
AD SIZES
3 MONTHS
6 MONTHS
12 MONTHS
$175 ($525 paid in full)
$275 ($825)
$425 ($1,275)
$675 ($2,025)
$850 ($2,550)
$725 ($2,175)
$150 ($750)
$235 ($1,175)
$375 ($1,875)
$575 ($2,875)
$750 ($3,750)
$675 ($3,750)
$125 ($1,190)
$220 ($1,975)
$325 ($2,975)
$500 ($4,475)
$675 ($5,975)
$600 ($5,600)
$75 ($225)
$110 ($330)
$140 ($420)
$180 ($540)
$130 ($390)
$200 ($600)
$325 ($975)
$500 (1,500)
$65 ($325)
$95 ($475)
$120 ($600)
$150 ($750)
$110 ($550)
$170 ($850)
$275 ($1,375)
$445 ($2,225)
$55 ($525)
$80 ($760)
$100 ($950)
$130 ($1,235)
$95 ($900)
$145 ($1,375)
$235 ($2,235)
$395 ($3,750)
$225 ($1,250)
$135 ($750)
$75 ($425)
$55 ($295)
$195 ($1,950)
$120 ($1,175)
$65 ($595)
$45 ($395)
12 WEEKS
52 WEEKS
$225
$315
$405
$675
$765
$875
$1,125
$1,875
4” x 2” or 2” x 4”
4” x 3” or 2” x 6”
4” x 4” or 2” x 8”
4” x 6” or 2” x 12”
1/8 Page (5” x 2.625”)
1/4 Page (5” x 5.625”)
1/2 Page (5” x 11.5”)
Full Page (10.25” x 11.5”)
BOROPULSE.COM
728 x 90 pixels
600 x 250
125 x 125
170 x 85
$250 ($750)
$150 ($450)
$85 ($255)
$65 ($195)
WEEKLY E-MAIL
SINGLE BLAST
Side Button (210 x 210 pixels)
Right Side (400 x 400)
Anchor Banner (610 x 300)
Top Banner (610 x 100)
INSERTS
$25
$35
$45
$75
$50/1,000
$35/1,000 ($280)
(under 8,000 copies)
(8,000 copies)
culture news
BLACK & WHITE
ART
1/8 Page (5” x 2.75”)
1/4 Page (5” x 5.625”)
1/2 Page (5” x 11.5”)
Full Page (10.25” x 11.5”)
Full Back Page
Cover Strip (10” x 2”)
Entertainment
FULL COLOR
&
Amounts listed are monthly payments, with reduced paid-in-full rates following in parentheses Ad dealine is 4 p.m. the final Thursday of the month for
the following month’s edition. Design services are included in listed prices with a complimentary re-design every six months. The customer will have the
chance to proof advertisements prior to publication and the Pulse will make adjustments. A minimum $25 re-design fee will be billed for any subsequent changes or re-design work. Payment must be made before ads are printed.
Middle Tennesee’s Source for Art, Entertainment and Culture News
Middle Tennessee’s
Source
forMurfreesboro,
Art, Entertainment
& Culture News
10 N. Public
Square,
TN 37130
E-MAIL:
[email protected]
116-E N. Walnut Street, Murfreesboro, TN 37130
PHONE:
615.796.6248
• ONLINE: BoroPulse.com
E-Mail:
[email protected]
PhoNE: 615.796.6248 • oNliNE aT: boropulse.com
ADVERTISING
Advertising CONTRACT
Contract
advertiser: _________________________________________
owner/authorized Buyer: ____________________________
address: ___________________________________________
___________________________________________________
Billing address (if different): __________________________
___________________________________________________
Phone#: ___________________________________________
additional#: ________________________________________
E-mail: ____________________________________________
ad Size:_____________________ issues: _______________
❑ B&W
B&W❑Color
Color
❑ internet ad ❑
insertsBlast  Inserts

 BoroPulse.com
 E-mail
Type/number of inserts: _____________________________
Total Cost: ________________________________________
Payable in ___________ installments of ________________
❑ Cash ❑ Check # _________________________________
❑ Credit: Visa/Mastercard/american Express (circle one)
Card Number: ______________________________________
Exp. Date: _____________ Security Code: ______________
ad Copy: ❑ E-mail ❑ attached
Special instructions: ________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
Sales Representative: _______________________________
It is the responsibility of the advertiser to provide all copy for an
This agreement is valid contingent on the approval of the
ad and contact The Murfreesboro Pulse with any changes to an
publisher.
all agreements involving rates other than those
if contract advertising is stopped by The Pulse for
it is the responsibility of the advertiser to provide
advertisement prior to the publication deadline. Deadline is the
contained on The Pulse rate card are valid only
non-payment, the advertiser forfeits all discounts
all copy for an ad and contact The Murfreesboro
final
Thursday
of
the
month
for
the
following
month’s
edition.
The
Murfreesboro
Pulse
willthe
design,
proof,
after
approval
of thecorrect
publisher.and reearned under said contract and must pay for all
Pulse with any changes to an advertisement prior
proof
all
ads
to
the
customer.
All subsequent changes will be
advertising already published at full rate.
to the publication deadline.
Payment is due prior to publication.
charged a $25 minimum
re-design
fee.
Terms
within this
contract shall remain confidential
between the advertiser and The Pulse.
advertiser assumes all responsibility for fees
The Murfreesboro Pulse will design, proof, correct
incurred for
collection of payment
on delinquent
and
re-proof
all ads
to contract
the customer.
all subseTerms
within
this
shall
remain confidential
between
The client
may cancel this contract at any time for 25 percent
The
advertiser
assumes fullnot
and yet
complete
accounts including reasonable
attorney’s
fees. balance
quent
changes willand
be charged
a $25 minimum
the advertiser
The Pulse.
of the
remaining
owed
on advertising
pub-responsibility and liability
for all ads run under
this agreere-design fee.
lished.If the company purchasing
this advertisement
ceases
to
ment. The
Murfreesboro
Pulse is not liable
for any
No refunds
for approved
ads.
A late penalty of 10 percent total amount owed
will bewill be issued do
business
or The
fails to render
payment,
the undersigned
bears
demands, claims or liability resulting from ads run
customer may cancel this contract at any time
The Murfreesboro Pulse reserves the right to
charged each month on delinquent bills. Advertiser
assumes
personal responsibility to
fulfill the terms of this agreement.
under this agreement.
for 25 percent of the remaining balance owed on
require all payment in advance and/or cancel credit
all
responsibility
for
fees
incurred
for
collection
of
payment
on
advertising not yet published.
privileges on any account unless other arrangedelinquent
accounts
including reasonable attorney’s fees.
No refunds will be issued
approved
ads.the entire agreement
Thisfor
document
contains
ments
are made
with the advertiser.
between the advertiser and The Murfreesboro
if the company purchasing this advertisement
The advertiser
assumes
and complete
responsibility
and or fails
This
containsPulse.
the entire
agreement
the
No agreements,
verbalbetween
or otherwise,
ceases to do business
to document
render payment,
Payment
is due within
30 days full
of invoice
date.
have been made
to either
party not contained in
the
undersigned
bears personal
responsibility
to Murfreesboro
after
that for
dateall
a late
penalty
of 10 percent
total
liability
ads
run under
this agreement.
The
Pulse is not
advertiser
and The
Pulse.
No agreements,
thisbeen
contract.
fulfillads
the terms
of this agreement.
amount
owed
willdemands
be chargedor
each
month.resulting from
liable for
any
claims
run under
verbal or otherwise, have
made to either party not con-
this agreement.
tained in this contract.
Customer Signature: _________________________________________________________ Date: _________________________