your profit - Charles Wells

1st June to 31st August 2016
Celebrating 140 years of
Charles Wells –
order Wells Wonderful Wallop
and get our special commemorative
POS kit. See page 17.
Estrella Bucket Deals –
everything you need to sell more
Estrella bottles and cans
this Summer! See page 19.
Summer of Sport –
boost sales with all of the
sporting action this Summer,
see page 15.
DriveYourProfitONLINE
DRIVE
YOUR PROFIT
Forthcoming Events for your Diary
JUNE 2016
1
School Half Term Holiday
2
JULY 2016
1
FOOTBALL - Euro 2016 Quarter Final
1
2 FOOTBALL - Euro 2016 Quarter Final
2
CRICKET - England v Sri Lanka, 5th ODI
CYCLING -Tour de France to 24th
3 FOOTBALL - Copa América to 26th
4
7
MOTORSPORT - F1 Grand Prix, Spielberg
4
out
Start thinking abays
Summer Holid
CRICKET - England v Pakistan, 3rd test to 7th
5 CRICKET - England v Sri Lanka, T20
European Athletics Championships to 10th
9 CRICKET - England v Sri Lanka, 3rd test to 13th
10 FOOTBALL - Euro 2016 match day 1
11 FOOTBALL - Euro 2016 match day 1
12 QUEEN’S 90th Birthday celebrations
FOOTBALL - Euro 2016 match day 1
MOTORSPORT - F1 Grand Prix, Montreal
13 FOOTBALL - Euro 2016 match day 1
14 FOOTBALL - Euro 2016 match day 1
HORSE RACING - Royal Ascot to 18th
15 BEER DAY BRITAIN
FOOTBALL - Euro 2016 match day 2
18 FOOTBALL - Euro 2016 match day 2
19 FATHER’S DAY
FOOTBALL - Euro 2016 match day 3
MOTORSPORT - F1 Grand Prix, Baku
20 FOOTBALL - Euro 2016 match day 3
21 FOOTBALL - Euro 2016 match day 3
CRICKET - England v Sri Lanka, 1st ODI
22 FOOTBALL - Euro 2016 match day 3
ut
Start thinking aboliday
Summer Bank Ho
Contact us
In this issue...
8
9
Calendar.................................................................................................................................................................... 2
9
10
Sales & Marketing Team:
E: [email protected]
Charles Wells Ltd, The Eagle Brewery,
Havelock Street, Bedford MK40 4LU
Permanent Charles Wells Beers..........................................................................6
10 FOOTBALL - Euro 2016 FINAL
MOTORSPORT - F1 Grand Prix, Silverstone
12
13
Start Promotingay
lid
Summer Bank Ho
CRICKET - England v Pakistan, 1st test to 18th
GOLF - Troon Open to 17th
FOOTBALL - Euro 2016 Round of 16
T: 01234 272766 | F: 01234 279000
14
Telesales Team:
T: 01234 279100
www.charleswellsltd.co.uk
www.charleswells.co.uk
17
16
18 ‘GCSE’ Level 3 Results day
18
19
19
20
20
21
Start thinking
as
about Christm
22 CRICKET - England v Pakistan, 2nd test to 26th
23
Summer Guest Cask Beers............................................................................................. 7
Are you Ready for Summer?............................................................................. 8-9
Is your Garden Ready for the Summer?............................. 10-11
Host Your Own Beer Festival...................................................................... 12-13
Macmillan.............................................................................................................................................................16
Bombardier National BBQ Week..................................................................18
Start Promoting
Estrella .....................................................................................................................................................................19
Christmas
DriveYourProfitONLINE
21
Super Summer of Sport..................................................................................................... 15
Wells Wonderful Wallop.................................................................................................... 17
‘A’ Level Results day
17
Key Dates....................................................................................................................................................... 4-5
Running Your Own Wine Festival............................................................... 14
16
15 TENNIS - Davis Cup quarter finals to 17th
Charlie Wells Triple Hopped IPA.................................................................. 20
Charlie Wells Dry Hopped Lager................................................................ 20
22
Young’s London Stout............................................................................................................ 21
23
24 CRICKET - England v Pakistan, 1st ODI
25 School Summer Holiday
27 WIMBLEDON TENNIS to 10th
13
15
14 Bastille Day
25 NATIONAL ARMED FORCES DAY
CRICKET - England v Sri Lanka, 3rd ODI
11 CRICKET - England v Pakistan, 4th test to 15th
12
11
24 MOTORSPORT - F1 Grand Prix, Budapest
26 FOOTBALL - Euro 2016 Round of 16
7
8
24 CRICKET - England v Sri Lanka, 2nd ODI
FOOTBALL - Euro 2016 Round of 16
6
7 FOOTBALL - Euro 2016 Semi Final
16 FOOTBALL - Euro 2016 match day 2
17 FOOTBALL - Euro 2016 match day 2
2016 - celebrating 140 years of Charles Wells
4
5 SUMMER OLYMPICS to 21st
6 FOOTBALL - Euro 2016 Semi Final
8
23
3 Playday - the national day for play
3 FOOTBALL - Euro 2016 Quarter Final
5
6
AUGUST 2016
25 ‘GCSE’ Levels 1 & 2 Results day
26
The Taste of Summer Wines.....................................................................22-23
Cider................................................................................................................................................................ 24-26
Lager............................................................................................................................................................................ 27
Spirits............................................................................................................................................................... 27-31
26
27 CRICKET - England v Pakistan, 2nd ODI
Soft Drinks..........................................................................................................................................32-35
27
28 MOTORSPORT - F1 Grand Prix, Spa
Eagle Aid........................................................................................................................................................... 36
28
29 SUMMER BANK HOLIDAY
TENNIS - US Open to 12th
28
29
29 CRICKET - England v Sri Lanka, 4th ODI
30
30 CRICKET - England v Pakistan, 3rd ODI
30 FOOTBALL - Euro 2016 Quarter Final
31 MOTORSPORT - F1 Grand Prix, Hockenheim
31
2
These promotional ideas will help boost your trade, but don’t forget that you must promote sensible drinking. Do not encourage binge drinking, under age
drinking, or anything which would lead to alcohol related crime and disorder. Always have a soft drink alternative to your promotions and adhere to Industry
Laws and Guidelines. Do not serve drunk people and always discourage drink driving.
Terms & Conditions All offers available for orders placed between 1st June and 31st August 2016, unless stated otherwise. All offers are subject to
availability. Normal discounts apply. All prices are net of VAT. Only one offer available per outlet for each brand, unless stated otherwise. To qualify for each
deal you must purchase the amount stated in one order, to qualify for that deal, unless otherwise stated. All prices and products subject to change without
notice. All kits will be delivered separately to product deliveries.
3
SUMMER OF SPORT
Your key dates this summer
Her Majesty
Queen Elizabeth II
Official Birthday
Will you be
participating in
Beer Day Britain?
This year, the
country will
get together to
celebrate the
Queens 90th
Birthday with a
three day party
beginning on
Friday 10th June,
with various events taking place
across the UK on Sunday 12th
June. Licensing hours have also
been extended to 1am on both
Friday 10th and Saturday 11th
June, which also coincides with
England and Wales’ first games in
the EURO 2016 tournament. This is
a weekend for smashing sales!
The idea of Beer Day Britain is
for people to drink beer, and
celebrate the national drink.
12th June
There will be a series of events over the
June weekend to mark the Queen’s 90th
birthday, including a street party in The
Mall, a service of thanksgiving at St Paul’s
Cathedral and the traditional Trooping
the Colour ceremony, also known as the
Queen’s Birthday Parade, at Horse Guards
Parade. How can you celebrate in your pub?
•Check out details of other local street
parties that are being organised and see
how you could get involved - maybe you
could bring the BBQ, or donate some
beer, or even give everyone a voucher
to come and have a drink with you
afterwards.
•If you can’t do a garden party or BBQ,
why not have a proper old fashioned tea
party? Make little sandwiches with the
crusts cut off and yummy cakes.
•Hold a British street food festival (hand
held food) and invite other local suppliers
(e.g. cheese shops, bakeries etc.) to visit
to sell and sample their wares.
•Face painters for the children.
•Punch & Judy show.
•Morris dancers and Folk Band.
•British/English themed quiz.
•A special Diamond Jubilee menu to be
served on the day or a great range of
British Puddings.
•Afternoon teas - that include sandwiches
and cakes.
•British bar snacks - if ever there was
a time to have a great range of old
fashioned British bar snacks - this will be
the time to do it.
•If you have some English wines in stock
this is a good time to put them on
chalkboards.
Don’t miss out on a
FREE PIMM’s kit, see page 22
15th June
• Encouraging people to drink beer
whether that is at the pub, a barbeque,
party, picnic, brewery tap room, on an
ale rail.
• To raise the profile of beer as Britain’s
national drink.
• To make people proud of Britain’s beer
and pubs today and of Britain’s heritage
as the world’s brewing powerhouse
and its role in spreading the love and
knowledge of beer to all of earth’s
hemispheres.
• To introduce a friend to beer and try and
convert them to become regular beer
drinkers.
• To have a fantastic time drinking and
enthusing about our favourite drink!
Things you can do;
• Encourage your customers to join
in the national cheers to beer at 7pm
on June 15th
• Hosting special events e.g. fancy dress
parties, hog roast, medieval pub
games tournament
• Offering special beer lunch/dinner
menus with beer
Host a mini-beer festival
Use your social media to build support for
Beer Day Britain?
A highlight of the day is the National
Cheers to Beer which happens at 7, when
people raise a glass and say Cheers To
Beer. You are encouraged to use social
media to Tweet or Instagram a message/
photo with the hashtag #CheersToBeer
Will you join us and participate in this
special day to mark our wonderful national
drink? Don’t forget to tell us what you are
doing on our Facebook page ‘Drive your
profit online’
www.beerdaybritain.co.uk
4
- don’t forget all of the sporting action this
Summer, see page 15 for more details.
DriveYourProfitONLINE
Father’s Day
School Holidays
Summer Festivals
Bank Holiday
Today is the day when we honour
our dads for all their years of
hard work! Give your customers
the opportunity to make their
dad aware of his worth this
Father’s Day.
During the summer break,
parents are forever looking for
fun and engaging activities for
their little ones, if you’re family
friendly then make sure your pub
is the chosen place to be!
Bank holidays are a fantastic way
to drive Sunday evening trade
and August bank holiday marks
the end of summer, so why not
go out with a bang?
Here are a few great ideas to make
your pub the destination for Father’s
Day. Attracting new customers and
giving your existing customers a
reason to come back and celebrate
with you…
The summer holidays span from July
to September giving you nearly two
months of sales-driving opportunities.
Want to really give your
customers something to talk
about this summer? Then host
your very own Summer Festival.
Whether it’s beer, wine, cider or
all three, it’s sure to draw in new
customers and drive your sales!
19th June
• Pull your own pint Why not let every dad
with a booking of 4 or more pull their
own pint. Let their kiddies take photos
and even take one of your own. You
could create a dad hall of fame wall.
• Who’s the daddy Host a quiz night
or a while you wait competition
with photographs of celebrities with
famous dads and begin the game of
‘who’s the daddy’ guessing who the
celebrity’s famous father is. If they get
all the questions right, give them a 20%
discount off their food bill.
• Father’s Day Package Create a 3 course
set price menu with a choice of fine wine,
beer or whiskey to accompany the meal.
Try a ‘dine for less’ approach making it
appealing to your customers. Give each
menu a catchy name such as ‘the cod
father’ for a fish and chips special, and
‘dads steak your claim’ for the traditional
steak and chips option. Why not donate
50p of the meal price to a charity of your
choice such as Macmillan and raise some
money for a great cause!
• Dads get a free pint Offer dads a free
pint of Youngs London Stout when 3 or
more main meals are ordered. This is a
great way to attract the whole family to
come and celebrate their dads at your
pub.
Win a Young’s London Stout
taxi for a day, see page 21
June and July - August
Affordable dining is an easy and
successful way to draw in customers
with quick wins such as a children’s
menu or promotions such as kids
eat for £1 when an adult orders a full
price meal from the main menu, or a
free fruit shoot with any kid’s meal.
Make sure you have colouring sheets
or activity packs to keep the kids
busy whilst they wait for their meals,
check out www.pack-me.com for
downloadable value packs!
If you have a big enough garden you
could always hire a bouncy castle or
some giant board games from Peeks.
June - August
They can take a fair bit of organising
but the potential benefits are
enormous! They are hugely popular
amongst customers and great for
business – short and long term.
A well organised event, offering
a great range of drinks, food and
entertainment can really put your
pub on the map, showcase what you
have to offer, pull in new customers
and provide a massive profit boost to
your business.
Want to find out more about how
to host your own Summer Festival?
Download our ‘How to run a Summer
Festival’ guide from our Facebook
group, Drive your profit ONLINE –
packed with top tips and case studies
from other licensees. OR check out
‘How to run a beer festival’
on pages 12 and request one of our
‘Wine Fest’ kits to run your own wine
festival this Summer, see
page 14 for more details.
29th August
Put on special drinks offers such as
four pint pitchers, beer buckets and
discounted bottles of wine. If the
weather’s nice then why not have a
BBQ or hog roast in the garden, and
if not put on sharing platters with
samples from your up and coming
autumn menu.
Stock up on Estrella bottles or cans
with our special Summer bucket deal,
see page 18 for more details.
If you’re a family friendly pub then
make sure you have activities on to
keep the kids entertained while their
parents enjoy a nice, relaxing long
weekend with you!
August 29
th, 30th an
d 31st
Lo
cal Live
bands
Fabulous
Juicy BBQ
food
A super se
lection
of al
ciders an
d wines es,
Kids play
area and
face pain
ting
Raffle
BBQ - Satu
rday
Hog Roas
t - Sunday
Join today for all our
summer marketing support
5
See page 18 to be in with a
chance of winning a BBQ with
Bombardier Burning Gold
this Summer
Summer Guest Cask Beers 2016
Permanent Charles Wells Cask Beers
YOU MUST STOCK AT LEAST TWO OF THE CASK BEERS BELOW to take advantage of the Guest Beers opposite
Wells Bombardier
4.1% ABV
Proud Sponsors of
Official Beer of
Wells Bombardier Burning Gold
A burnished copper colour,
it has a rich, tempting aroma
of peppery hops and raisins,
while the palate is dominated
by more dark fruit, juicy malt
and tangy hops.
Awaken your senses with zesty
aromas; let the fresh crispness
tingle your taste buds and
enjoy a smooth, lasting finish.
Instantly refreshing.
Style: Traditional
Malt Type:
Pale Ale
Malt Types:
Best Pale Ale & Crystal Malt
4.1% ABV
Hop Varieties:
Challenger & Fuggle
Hop Varieties:
Fuggles, Golding, Target,
Hallertau and Slovenian Golding
Style: Traditional
3.6% ABV
Copper
Citrus, Spicy, Biscuit
Grapefruit, Zesty
Citrus, Sweet, Grassy
Dry, refreshing
Bitter
Bitter
Sweet
Sweet
Sweet
Young’s London Gold
Malt Types:
Maris Otter & Crystal Malt
Hop Varieties:
Fuggles & Golding
Malt Types:
Best Pale Ale & Crystal Malt
4.0% ABV
Hop Variety:
Slovenian Goldings
3.7% ABV
Pale Straw
Amber
Fruit, Citrus
Fruity, Dry
Bitter
Bitter
Sweet
Sweet
Sweet
Courage Best
A rich, fruity and full
bodied chestnut coloured
classic ale.
Style: Traditional
Malt Types:
Best Pale Ale & Crystal Malt
Hop Variety: Target
4.8% ABV
A classic full-bodied, hoppy
ale that delivers a citrus fruit
aroma and a dry, refreshing
finish. It’s a taste that will
stand the test of time.
Style: Traditional
Malt Types:
Best Pale Ale & Crystal Malt
4.0% ABV
Chestnut
BeR FsTVlS We know lots of you organise Beer
Hop Variety: Target
4.0% ABV
Hazel
Citrus, Fruit
Bitter, Fruity Palate
Fruity, Dry
Bitter
Bitter
Bitter
Sweet
Sweet
Sweet
NEW
You’ll find tropical fruit and a
floral nose, then on the palate
a gentle malt character and
minerality with a pronounced
hoppy/fruitiness finishing with
a long lasting, fine bitterness
balanced by some residual
sweetness.
4.3% ABV
Style: Golden
refreshments. Make it fun - ladies versus, left handed throws only etc.
Do whatever you fancy! You know your pub and your customers
better than anyone, so you decide what works best.
Don’t forget to bank any money using the details
below. Payments can be made at any HSBC
bank Sort code 40-10-02 Account number
7085360 Don’t forget to add your pub name as
a reference so we can track your payment
27 July 2016
Bedfordshire Golf Club
We still have some places left for
the annual golf day. Meet the
Charles Wells team, network with
other licensees and enjoy our
supplier sampling. Oh and raise
money for a good cause of
course! Please contact
[email protected]
to book your place.
Golden XPA
6X
Gem
Enticing floral aromas and light
bitterness, all balanced by a malty
moreish flavour and satisfying
bitterness. Malted wheat ensures
a silky smooth finish.
Well known and respected, 6X
is a beacon on the bar for many
ale drinkers. Full bodied and
distinctive, 6X remains one of
the South’s most famous beers.
The beer is mid-brown in colour,
malty and fruity with balancing
hop character.
A quintessentially English beer,
brewed with skill and passion
using floor-malted Maris Otter
barley and Goldings hops from
Kent.
The 2016 European Championship kicks off on 10th
June and you should have received your Macmillan
sweepstake in the limited edition Euro magazine. If
you haven’t received it please let us know and we can
send you more out as it’s a really fun and easy way to
fundraise and engage your customers.
Caledonian 4.3%
Charl
es We
lls 14
Bar Ru
nner
Charles
Wells
140
A me
JULY ONLY
RAISED
Keep a look out for the
Euro Championship
Sweepstake
10 June – 10 July 2016
Paying directly into Charles Wells
charity account:-
Drip mats
Malt Types:
Best Pale Ale & Chocolate Malt
Hop Variety:
Fuggles, Goldings & Challenger
Black Velvet
Treacle/Currants/ Dark Chocolate
Bitter
Sweet
FIXED PRICE £120
Deliveries from
1st to 30th June
FeLNŽ
lU
K‘?
Years
Wells 140
Charles
Style: Traditional
Smooth/Full/Sweet/Bitter
6
DrT MtC‡ charge an entry fee, have a raffle and
Poste
r
Young’s London Stout is a dark,
ruby coloured stout with a
beautiful creamy head. Using
secret yeast culture and brewing
with oat meal delivers a smoother,
richer and slightly sweeter taste
versus the mainstream Irish Stout.
Boasting a blend of three hop
varieties, the original IPA hop
English Goldings, Galaxy and
Simcoe.
Castle Rock 4.7%
C‡aR‚E WlL
AnUL GœlF Dy
celebrate with your customers and do something
to raise money for Macmillan. You might want to host a BBQ, hold a
raffle or why not host a summer tea party if you have an outdoor space.
Check out page 17 for
more info on our special
commemorative POS
available to all pubs
who order Wallop.
Young’s London Stout
A classic English IPA
with an exciting twist.
5.2% ABV
Sweet FmI‚Y Dy
Years
dia ne
utra
l cre
ative
cons
ultan
cy
Hop Variety: Styrian Goldings
Hoppy, Fruity, Sweet
What makes this beer really
special is a 2 week cold
conditioning stage with
Australian Galaxy and Ella
hops which brings out all that
depth of flavour and dry hop
character.
Hop / Sweet / Honey
Wells Wonderful Wallop is available from
1st June to 31st August, whilst stocks last.
Permanent Charles Wells Keg Beers
4.7% ABV
FIXED PRICE £115
Deliveries from
1st to 30th June
Wadworth 4.1%
0 Years
FIXED PRICE £112
Deliveries from
1st to 31st July
0152
5 8410
79
79
01525 8410
A media
sultancy
tive con
neutral crea
A media
bonf
ire
Bath Ales 4.1%
FIXED PRICE £110
Deliveries from
1st to 31st July
FIXED PRICE £110
Deliveries from
1st to 31st July
Malt Type: Maris Otter
Bitter, Fruity Palate
We use 100% in the mash and
add in target hops followed
by a late addition of Styrian
Goldings to add that really
noble hop aroma. Yeast is
added before we ferment the
beer cool for seven days.
Bitter
Pale Straw
Charlie Wells Triple Hopped IPA
FIXED PRICE £123
Deliveries from
1st to 30th June
Elsie Mo’s name is derived from
the Low Colour Maris Otter malt
from which she’s exclusively
brewed, and which gives her
that tantalising golden hue.
Style: Traditional
Citrus, Biscuit, Spicy
Charlie Wells Dry Hopped Lager
A golden amber beer brewed
with English malt and citrus hops
producing a clean and zesty
flavour.
Festivals to celebrate the arrival of summer and there are lots of easy
ways you can include some fundraising over the event. Sell tickets for the
event and donate some of the profit to Macmillan; if you have taster
glasses ask for a donation to use them; you could have one of our pint of
£1 stands out – we have some left please email
[email protected] to order one; get some live music
along or some local dancing a ceilidh or morris dancing!
Straw Gold
Crisp Fruit / Bitter
McEwan’s IPA
Good fullness mixed
with a bitter/fruity
palate, finished off with
a superb mouthfeel.
An award winning modern IPA,
packed full of citrus pineapple,
grapefruit resinous flavours with
a fine crisp bitter finish.
Charles Wells Pubs have
been working with
Macmillan Cancer Support
since 2012. A little birdy told
us that Charles Wells is
turning 140 this year, so to
celebrate we are looking to
hit the milestone of raising
£140,000
Here are a few ideas to get fundraising in the sun!
Dry, Bitter, Moreish
Bitter
Elsie Mo
Batemans 4.2%
£140K
Hop Varieties:
Fuggles & Golding
Citrus, Fruit
Valiant
Another reason to buy this
birthday brew – Charles Wells are
donating 10p per pint of every
SzZ‚Ig fUD‹aIIg iDA
firkin sold during May to August
fO‹ tH
sUŒMr
to our charity partner, Macmillan Cancer
Support
T‡aNˆ yO
iS HrE,in
aNour
tH sU iS
to help us reach our target of raisingSmMR
£140K
bA
K tO MkE U fEL gRA!
£128k
140th birthday year.
Malt Types:
Maris Otter & Crystal Malt
Amber
Courage Directors
A light, refreshing beer. Hoppy, with notes of
citrus fruits and a hint of anise. Balanced out with
gentle, creamy maltiness, this beer is a deliciously
moreish pint.
Style: Traditional
Fruit Hop
Rounded Hop Malt
Wells 4.5% ABV
A refreshing cask ale,
golden in colour, with a
light, dry palate, a fresh,
fruity aroma and a long,
satisfying bitter finish.
Style: Golden Ale
Proper Job
St Austell 4.5%
Wonderful Wallop
Young’s Bitter
Young’s London Gold is light,
golden and full-flavoured with
a refreshing bite.
Style: Pale Ale
9 Gallons
Light, Crisp Sharp
Bitter
Amber in colour, it has a
fruity, slightly estery nose with
a good hop aroma and full
round flavour, a fine balance
between malt and hops.
£103.00
Hop Varieties:
Challenger & Styrian Goldings
Golden
Young’s Special
FIXED PRICE
Malt Types:
Best Pale Ale & Crystal Malt
Copper
JUNE ONLY
JUNE - AUGUST
The aroma is of freshly
sliced ripe apples. Its amber
hue is emphasised by a tight
rich head. A complex finish
of bitter hops, nuts and
citrus fruits.
Style: Golden Ale
Smooth, Sweet, Bitter Balance
4.5% ABV
Wells Eagle
ci.co
m
i.com
bonfirec
AUGUST ONLY
neutra
l creativ
e consul
tancy
JUNE AUGUST
01525
841079
bonfire
ci.c
om
FIXED PRICE
£102
9 Gallons
Olympiad
Hummingbird
Young’s 4.2% ABV
A golden ale made exclusively from finest maris
otter malt in the brewhouse and hopped with
styrian goldings in the copper. This beer is then
dry hopped in the conditioning tank with specially
imported galaxy hops from Australia which lend
the beer an intense citrus and tropical fruit aroma.
Pale
Passion Fruit
Passion Fruit / Bitter
Long Blonde
Arkell’s 4.0%
Long Man Brewery 3.8%
A light coloured golden ale with Brewed to celebrate the
a distinctive hoppy aroma and
Olympics in Rio 2016. A hoppy
crisp clean bitterness on the
golden ale.
finish.
FIXED PRICE £105
Deliveries from
1st to 31st August
FIXED PRICE £108
Deliveries from
1st to 31st August
Sweet Young’s Hummingbird is available from 1st
June to 31st August, whilst stocks last.
Theakston 4.2%
A golden mid-gravity bitter with
initial sweetness balanced with
a moderate hop bitterness. Dry
hopped with Fuggles to give a
delicate aroma complimented by
a subtle hint of Moor land berry, a
favourite with Grouse.
FIXED PRICE £111
Deliveries from
1st to 31st August
Bitter
Style: Golden
Grouse Beater
To take advantage of the Summer guest cask beers above,
you MUST STOCK AT LEAST TWO of the CASK ALES on page 6
Normal discounts DO NOT apply to fixed price products - whilst stocks last.
7
Are you ready for
great times this
Summer?
Shout about your Summer events…
We have created some generic and personalised
POS materials to help you promote your events both
inside and outside your pub. We have 20 of these
promotional kits available to the pubs who have lots
of Summer events to shout about including:
The Summer months provide you with
numerous opportunities to drive additional
sales, whether it’s by making sure your garden
is in great condition so your customers can
unwind there with a relaxing drink or by
organising events that all of the family can
enjoy in your pub and outdoor areas.
• 2 x banners (personalised)
• 1000 x A5 single-sided leaflets
(personalised)
• 10 x 5m bunting (generic)
• 50 x empty belly posters (generic)
This summer not only has the EURO 2016 tournament
to focus on but the Queen also turns 90 and people will
be celebrating at pubs and street parties up and down
the country on 12th June – make your pub the place to
be to enjoy these events. As well as this, Father’s Day,
school holidays and the August bank holiday weekend
all offer additional ways to get more cash in your tills.
Grow your
garden sales…
To find out more or order any Heineken items
(Foster’s, Bulmers, Sol, Old Mout) please contact Joseph Brophy
on 07879 604283 or [email protected]
For those of you who would like to benefit from one
of these kits, get in touch with Rachel McCaffrey on
[email protected] or
01234 244455 providing an outline of your planned
Summer events. All you will need to do is provide the
info for your banners and leaflets and we’ll get them
winging their way over to you!
Our partners at Heineken and Carlsberg have
put together a list of equipment and POS items
available for you to order direct at great value and
affordable prices.
Carlsberg 3m Parasol
£86.00
Carlsberg 1.8m Umbrella
£25.00 pack of 2
Carlsberg Bottle Bucket
£15.00 pack of 5
Carlsberg Tray
£21.00 pack of 5
Polycarb Carlsberg Glass
Carlsberg Jug
Old
Old
Old
Old
Old
Old
Old
Old
Old
Mout
Mout
Mout
Mout
Mout
Mout
Mout
Mout
Mout
Bar Runner
£4.80
Ice Bucket
£17.80
Glassware (case of 12)£13.27
Table Talkers (pack of 20)£2.04
Posters (A3 size)£0.06
Bar Blades
£1.69
Menu Holder
£9.20
Chalkboard
£19.80
Piazza
£188.26
£35.50 pack of 24
£15.60 pack of 4
To find out more or order any Carlsberg
items, please contact Matthew Kelly on
07768 724069 or [email protected]
Buy 2 kegs of Carlsberg in June
and get 2 Carlsberg 1.8m Umbrellas
to use for the rest of the Summer
T&C: 2 kegs must be purchased in one order. One deal per customer only. Offer valid for orders placed during June 2016 only.
8
Bulmers 22oz Glasses
£15.91
Bulmers A Board
£52.00
Bulmers Live Colourful Poster (A3 size)£0.10
Bulmers Chalkboard
£5.25
Bulmers Waiter Tray
£3.27
Bulmers Ice Bucket
£12.56
Bulmers Bar Runner
£3.24
Bulmers Windbreaker Full Set
£91.82
Bulmers Windbreaker Half Set
£67.65
Bulmers Windbreaker Banner
£30.00
Bulmers Lanyard (pack of 5)£7.10
Bulmers 1.8m umbrella - pack of 2
£14.00
Strongbow 1.8m umbrella - pack of 2 £21.00
Foster’s Pint Glasses
£14.91
Foster’s Rubber Bar Runner
£2.85
Foster’s Dripmats
£0.86
Foster’s Bar Towels (has been delisted)£1.16
Foster’s Dripmat Holder
£10.51
Foster’s 4 Pint Pitcher (pack of 6)£24.75
Foster’s Poster (A2 size)£0.09
Foster’s Tent Cards (pack of 20)£0.98
Foster’s Gazebo
£49.91
Foster’s 1.8m Umbrella
£14.00
Foster’s A Board
£57.00
Foster’s Tray Pack (pack of 5)£25.70
Sol Ice Bucket
£1.88
Sol Windbreaker Full Set
£91.82
Sol Windbreaker Half Set
£67.65
Sol Windbreaker Banner
£30.00
Sol Poster (A2 size)£0.16
Sol Bar Blade
£0.97
Sol Table Talkers (pack of 20)£3.94
Sol Tinplate
£8.54
Sol Bar Runner
£2.30
Sol Piazza (white or slate)£148.27
Sol 3m piazza umbrella
£148.27
9
Is your garden
Ready for the
summer?
Get paid to go
EAGLE EYES MYSTERY
CUSTOMER CHECKS
to the pub
We all have Eagle Eyes visit at some point,
as modern retailers we crave feedback to
allow our businesses to grow and prosper. I
have detailed some quick checks in line with
the mystery shopper checks. Let’s get these
right to increase our chance of receiving
£100 reward for a 100% Eagle Eyes mystery
Shopper Report.
8. Play equipment, is it safe, clean and fit for purpose?
9. Menus out, drink and food.
10.Smoking areas clearly marked? Provide clean
ashtrays or buckets.
11.Check external audio and visual equipment.
12.If you allow animals in the garden check for little
packages!
13.General visual checks in all areas to ensure the venue
is safe and welcoming.
14.All staff know how to service the external areas
Top Tips to consider?
We all know our summers are very unpredictable,
however, as retailers we must make the most of every
occasion to make that sale. If we are lucky and the big
shiny ball comes out then we need to make the most
of our trade space and provide a great external venue
for our customers, let’s make sure we are ready to
give them a reason to come to the pub!
Attention to detail is key, so here are some top tips
to consider from an Operational point of view and a
retail point of view.
Operational Standards
Make sure you brief all your staff that you will be
adding external checks prior to and as part of your
opening and closing procedures to ensure the garden
areas are well maintained and ready for business. A
simple external check list for opening and closing is
key to maintain your external standards. Within your
external checklists, make sure you detail and check –
Risk Assessments
Yes I know these can sometimes take a lot of our time,
but they are essential to show your due diligence within
your business operations and this could save you from
costly claims. Have a walk around and assess any trip
hazards, broken garden furniture, un-safe children’s play
equipment, even trees that have dangerous hanging
branches, make a note and take action to resolve any
issues, your external areas need to be safe for your
public!
Staff - Uniform standards
Put staff into a uniform, even if it is a clean pair of jeans
and a polo shirt. It gives identity to your brand and
makes it easier for customers to identify them when
they want another drink or a piece of cutlery is missing
for their al fresco meal.
1. Garden furniture is clean, safe and fit for use
Retail Operations
• Make sure you advertise externally if your
garden can’t be seen to highlight your
garden area, what’s special about it and
what’s going to pull the customer in?
• Garden Menu, both food and drink. You may
need to consider a reduced garden menu
that is easy for staff to deliver, along with
special pitchers for draft beer to promote
volume sales
• Garden Games – Are they in great condition,
do you need new? Giant connect 4 or Jenga
are a couple of favourites!
• Specials boards – just because its outside
does not mean we can’t use one!!
• Picnic Baskets - If you have a large pub
garden, make life easy for yourself by
offering picnic baskets full of menu favorites.
It’s fun for the punters, especially if they are
visiting in a family group or in couples, and
it will be great for your bank balance.
• Blankets are a great idea if you don’t have
a lot of tables!!, when customers order from
the garden menu, give them the option of a
picnic blanket instead of a table number.
• What’s On???, make sure you detail on
A-Boards and signs what
you will be doing on a
weekly and monthly basis,
Summer events, festivals
etc.…
2. The grass is cut, weeding complete
and free from litter
3. Umbrellas and bases present and in working order
4. Fences painted and well presented
1.Was all signage, including chalkboards
clean and well presented?
2.Was the car park (if applicable) and pub
entrance clearly signposted or obvious?
3.Were all exterior areas including car
parks patio and gardens clean and nicely
presented, i.e., no littler cigarette butts,
weeds or dirty glasses present?
4.Was planting (tubs or hanging baskets) in
place and well maintained?
5.Was it clear the pub served food? signage,
banners, A-boards?
6.Was the pub and pub entrance well lit?
7.From the exterior would the pub tempt you
to visit? if not please state why.
8.Are up and coming events being
advertised outside the pub?
9.Did any member of staff or the entire team
excel in customer service to the point that
they deserve a special mention
5. Decking is clean, and has a non-slippery surface
Hope this helps, just some tips and focus
areas that will help you drive your income
during our very short summer period. Good
luck all.
6. Hanging baskets well presented
7. External lighting and garden
heaters working
10
For any queries regarding Eagle Eyes,
please contact Shaun Matthews on 07973 230 798
or email
[email protected]
11
11
How to...
Host Your Own
Beer Festival
Festivals are part and parcel of the British summer nowadays and running a Festival is a fantastic opportunity for you to raise
awareness of your pub in your local area, attract new customers,
encourage current customers to visit again and drive your sales
over the summer months.
If you’ve never taken the plunge, here are some key top tips from the people who know
Cask Marque, CAMRA, A-cask and the Morning Advertiser to name but a few.
Stage One - Beer Festival agreement
Before you start organising your Festival, you must seek
authorisation from your RDM and enter into a Beer Festival
agreement with Charles Wells Ltd. We will need to be
advised of the date of your beer festival at least one month
in advance of the event.
Stage Two - Preparation
Preparation is key to the success of your Festival. Make
sure you consider the following when planning your
Festival:
• Date – If possible, try and coincide your Festival with
a key event/date in the calendar. This could be a bank
holiday (when people have a bit more time on their
hands) or to celebrate a key calendar event. People will
be looking for events to go to and things to do at these
times. Check out what your competition have planned
to ensure they aren’t running a festival at the same time
and also check what is happening in the local area to
ensure you are not clashing with anything
else happening in the community.
• Costs and return on investment - carefully
plan the costs - include stock, staff, entertainment and
promotional materials. Always plan for worse-case
scenario and always ensure you get a return on your
investment. Not only recoup your costs but also ensure
you make a profit.
• If you are going to include an added value offer (i.e. a
collector card offering customers the chance to buy 5
pints and get the 6th free), ensure you factor those free
pints into your pricing.
-
Stage Three - The Detail
Legal considerations
• You will need to apply for a
Temporary Event Notice (or TEN).
Your application for a TEN must
be submitted to the licensing
authority, police and EHO no later
than 10 days before the event.
• Make sure the TEN is approved
before you advertise the event,
as the application could be
rejected and you may end up
disappointing your customers.
•
Just remember that, the environmental
health officer can object to a TEN as well as the
police, and conditions from your licence can
be added to the TEN. Nevertheless, you should
expect a bit of leeway from the authorities if
this is genuinely a one-off or annual event.
•
Remember to display a copy of the
approved TEN on site to comply with any
conditions attached to the notice.
• Consult with neighbours - bring them on board from the
beginning, win the PR battle.
Are you going to offer food?
• Food can help enhance your sales and profit margin
during your Festival.
• Why not pull together a menu which links each of your
beers, ciders and wines with a dish on your menu and do
some food matching.
• Take a look at your menu - can you use some of your
existing dishes and make them into a special ‘British’
menu for your Beer Festival i.e steak and ale pie, fish
and chips?
• Tell people about your beer
festival! Sounds simple but
often not enough time is left
for this important part.
• Alternatively, you could have a
3-tier system based on ABV i.e.
one price for below 4% products;
a second price for 4.1% - 4.9%
products; and a third price for
anything above 5%.
• Objective - what do you want to achieve from your
Festival? Obviously you will want to increase sales over
the period, introduce new customers to your pub, and
give something back to you current customers. In order
to do this, you need to ensure you create an experience
they won’t forget. Onto the detail of how you can do
that now!
• Key timings - give yourself
plenty of time to both plan
the event and promote the
event. Promotion should
start at least 4 weeks
before the festival itself to
ensure as many people as
possible are made aware.
You need to factor this into
your planning.
Stage Four Communication
Pricing
• If you decide to have one flat
price across all products, you
should give careful consideration
to the varying profit margins as
each drink will undoubtedly be
priced differently.
Location
• As we all know, the British weather is not always our
friend (!) so it may be a good idea to base most of your
festival inside.
• If you do decide to hold some of your
event outside, make sure you are
able to cover the area to ensure your
event can still go ahead if the weather
decides to be unkind!
• Internal communication
- make sure customers
are made aware of your
Festival at every stage
through their journey
in your pub: External
approach (banner); main
entrance (A board);
internal entrance (chalk
board); front of house
(tasting notes on tables); your bar
(tasting notes in holder); toilets (posters on
the back of doors).
• External communication - make sure your Festival is
communicated on your website, Facebook page and
Twitter page; are there community notice boards you
could place posters on? Would the local paper be
interested in running a feature on you?
• Talk to your existing customers about
it – get them to spread the word for you
- your passion will be more effective at
selling than any poster can be.
• You must ensure you have licensing
permission to hold this event
externally (please see the earlier legal
section for more information).
Equipment
• Obviously, you will need equipment for the beers
themselves i.e. racking, cooling equipment, jackets etc.
This equipment is available to hire from various suppliers
such as A-cask. Simply call 01308 426982 for more
information.
Entertainment
• Is your Festival going to be for the family? If yes - some
things to consider include: hiring face painters, balloon
modellers, a bouncy castle etc.
• If is more for the adults, what about running quizzes/
competitions throughout the day with the winners wining
a prize which can be redeemed in your pub at a future
date i.e. a free meal for 2.
• Ensure staff are fully trained and
confident about selling each of the
beers available and then get them to
spread the word too.
Stage Five - Evaluation
• Look at what you wanted to achieve
and measure if you achieved it. What
have your takings been? Measure
turnover against cost of activity.
• Review with your team - what did
they feel worked/didn’t work/their
ideas for the future.
• What did your customers say capture on comment cards along
with their contact details of
course!
There s a Beer for that
Beer
festival
kits
BEER
FESTIVAL
KIT
Empty belly beer
tap tags with
hang from fount
with pen
A4 12pp beer festival
guide
PVC pub banner (external)
We have access to some
of these great FREE beer
festival kits for those of
you running events this
Summer. If you want a kit,
let Ranbir know at
[email protected]
A5 20pp brochure
A1 empty belly poster
A4 wheel strut
card
Cardboard brochure holderholds 25
• What about something completely different
i.e a BBQ/hog roast?
12
A4 flat strut
card
13
Bunting
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!
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It’s a super
summer of sport
our
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2016
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supp petitions
com
Run your own Wine Festival…
2016
Get ready for this years epic summer of sport with two massive boxing fights, a full month of exciting
football, rugby league final, the olympics and so much more to be shown in your pubs boosting sales, don’t
forget Wimbledon with lots of Pimms and Prosecco served in the garden (Hopefully no rain).
10th June - 10th July
11th June
25th June
27th June - 10th July
Wine festivals have become an annual event in many major retailers calendars in the UK.
As wine sales continue to grow in pubs and consumers become more and more keen to expand their
knowledge of wines, why not take advantage of this growing trend and and run your own wine-tasting
event? This is a great way of creating an event to drive footfall to your pub and and potentially attract a
new set of consumers who may not have visited your pub before.
FOOTBALL
Not sure where to start?
Euro 2016 (France)
Well help is available from the Charles Wells Sales and Marketing team and Cockburn and Campbell who
have created these great ‘Wine Fest’ kits to help you create your event. There are 25 kits available on a
first come, first served basis. Kits include:
BOXING
RUGBY
2nd – 24th July
Anthony Joshua v
Dominic Breazeale
(IBF world heavyweight
title fight), London
New Zealand V Wales,
Australia V England,
South Africa V Ireland
8th – 10th July
9th July
TENNIS
Wimbledon
10th July
Free Point of Sale materials consisting of:
BOXING
Wine Festival
Bubbles
Red
CYCLING
White
Spanish Wine Fe
Bubbles
Cava
Bohigas Reserva
, Brut, Non
A dry, mineral
Vintage
the River Anoia-driven Cava from a family-o
Valley. Quality,
wned estate
resulting in
in
very fine, long-las Champagne method
quality than
,
ting bubbles
any Prosecc
. Far better
o!
Blanco White
rry &
FOOTBALL
Euro 2016 final,
Paris
Rioja
El Coto Crianza
Medium bodied
and fruity,
year ageing
in oak barrels. with spicy notes coming
meats and
from a
Classic Rioja
cheese.
and perfect
for red
Bodegas Maxim
A terrific gently o, Old Vines, Tierra
de Castilla
vines. A grape spicy Grenache red
from
Chateauneuf-duwidely used in the south unclassified old
of France blended
-Pape. So juicy
and full of
in
character.
Delicious
Sauvignon Blanc
Verdejo
Bodegas Maxim
o, Old Vines,
Made just
Tierra de
outside
is used to make Rioja from a popular Castilla
Spanish grape
White Rioja.
quantity of
that
fruit but increaseOld vines produce
less
wine. Zesty,
concentrated
lemony dry
flavours in
fruit
the
FORMULA 1
British Grand Prix,
Silverstone
Red
Garnacha
Montepico
Blanco,
Powerful aromati Vino de Espana
c nose with
grapefruit
dry ripe goosebe
flavours
Viura
Tour de France
Rosé
stival
Tyson Fury v
Wladimir Klitschko
(WBA Super and WBO
heavyweight titles),
Manchester
Rosé
Rosado White
Bodegas Maxim
o, Old Vines,
Made just
Tierra de Castilla
outside Rioja.
From the El
intense cherry
Coto stable.
Bright and
strawberries in colour, very attracti
ve. Aromas
and ripe peaches
good structur
of
e and an intense . Delicate, dry, velvety
with a
aftertaste
of ripe fruits.
100 generic tickets
and 100 spanish wine
festival tickets
10 empty belly
posters to advertise
1 x El Coto Ice
bucket to chill the
white wines
1 x El Coto
Apron
1 x El Coto
Waiters Friend
5th - 21st August
27th August
13th August
29th – 11th September
PLUS 1 x El Coto wooden block menu stand
To order your Wine Fest kit call or email Rachel McCaffrey on
01234 244455 or [email protected]
14
OLYMPICS
Olympic Games,
Rio de Janeiro, Brazil
FOOTBALL
RUGBY LEAGUE
Premier League
season starts
Challenge Cup final,
Wembley
TENNIS
US Open,
New York
Have a great summer and remember to tell the world on all social media platforms.
15
SzZ‚Ig fUD‹aIIg iDA
fO‹ tH sUŒMr
T‡aNˆ yO
SmMR iS HrE, aN tH sU iS
bA
K tO MkE U fEL gRA!
Here are a few ideas to get fundraising in the sun!
BeR FsTVlS We know lots of you organise Beer
Charles Wells Pubs have
been working with
Macmillan Cancer Support
since 2012. A little birdy told
us that Charles Wells is
turning 140 this year, so to
celebrate we are looking to
hit the milestone of raising
£140,000
Festivals to celebrate the arrival of summer and there are lots of easy
ways you can include some fundraising over the event. Sell tickets for the
event and donate some of the profit to Macmillan; if you have taster
glasses ask for a donation to use them; you could have one of our pint of
£1 stands out – we have some left please email
[email protected] to order one; get some live music
along or some local dancing a ceilidh or morris dancing!
FmI‚Y Dy
celebrate with your customers and do something
to raise money for Macmillan. You might want to host a BBQ, hold a
raffle or why not host a summer tea party if you have an outdoor space.
DrT MtC‡ charge an entry fee, have a raffle and
refreshments. Make it fun - ladies versus, left handed throws only etc.
Do whatever you fancy! You know your pub and your customers
better than anyone, so you decide what works best.
£140K
£128k
RAISED
C‡aR‚E WlL
AnUL GœlF Dy
27 July 2016
Bedfordshire Golf Club
We still have some places left for
the annual golf day. Meet the
Charles Wells team, network with
other licensees and enjoy our
supplier sampling. Oh and raise
money for a good cause of
course! Please contact
[email protected]
to book your place.
FeLNŽ
lU
K‘?
Keep a look out for the
Euro Championship
Sweepstake
10 June – 10 July 2016
Paying directly into Charles Wells
charity account:-
Don’t forget to bank any money using the details
below. Payments can be made at any HSBC
bank Sort code 40-10-02 Account number
7085360 Don’t forget to add your pub name as
a reference so we can track your payment
16
The 2016 European Championship kicks off on 10th
June and you should have received your Macmillan
sweepstake in the limited edition Euro magazine. If
you haven’t received it please let us know and we can
send you more out as it’s a really fun and easy way to
fundraise and engage your customers.
17
DEAL No.1
Estrella
18
19
LONDON
STOUT
Triple Hopped IPA is a classic English IPA with an exciting twist.
Brewed with natural mineral water from Charlie’s own well, this beer
is sparkling clear and golden in colour.
ALC
5.2
Boasting a blend of three hop varieties: the original IPA hop - English
Goldings, with the addition of ‘new world’ hops (Galaxy & Simcoe) at
the end of the brew to give a contemporary flavour profile.
%
VOL
On drinking, you’ll find a tropical fruit and a floral
nose, then on the palate a gentle malt character
and minerality with a pronounced hoppy/fruitiness
finishing with a long lasting, fine bitterness
balanced by some residual sweetness.
WIN A LONDON STOUT
TAXI FOR THE DAY
DEAL No.2
‫פ‬r ��
STOUT
IMAGE
OF TAXI??
LONDON
Create awareness, show off an excellent brand, have fun and
promote on your social media, website and newsletters.
Charlie Wells beers are sold at a fixed price and therefore normal discounts do not apply.
The taxi Includes a serving bar and is ideal to use
during a sampling evening in your venue.
Charles Wells Dry Hopped is a refreshing lager brewed
in true continental style.
We use 100% malt in the mash and add in target hops
followed by a late addition of Styrian Goldings to add
that really noble hop aroma. Yeast is added before we
ferment the beer cool for seven days.
What makes this beer really special is a two week
cold conditioning stage with Australian Galaxy and
Ella hops which brings out all that depth of flavour
and dry hop character
4.7
ALC
RSP
£4.00 ‫פ‬r ��
NEW INSTALL
Free keg, taxi for the day, beer mats, drip mats,
6 t-shirts and
2 boxes of glasses and bowler hats
All you have to do is email
[email protected]
from June to August
%
VOL
Charlie Wells beers are sold at a fixed price and therefore normal discounts do not apply.
20
21
The taste of summer
great wines for fresh air,
lazy days and holidays
Code 230136
Picpoul de Pinet 2014,
Caves Florensac £6.55 per bottle
FRESH SUMMER WHITE,
LIMITED BATCH
Perfect for sipping under a shady tree or with a platter of seafood.
Code 304436
Prosecco Treviso, Pasqua £2.20 (case of 24 x 18.7cl)
POCKET SIZED PROSECCO
Fresh and fruity. This useful size is perfect for a round of drinks or customers
just wanting a glass
Code 241606
Chardonnay di Puglia 2015
‘Le Collezione’ Vignetti Pasqua £4.83 per bottle
EASY DRINKING FRESH WHITE
A great value cheeky white from the star winemakers at Pasqua.
Fresh, drinkable and packed with rounded lemon and honey flavours.
Code 227516
Côtes de Provence Rose 2015
‘Côteaux Marins’ £6.80 per bottle
PALE AND DELICATE ROSE
A fabulous pale rose with a dry and refreshing flavour. Clean,
crisp and sophisticated.
Code 126716
Killerby Chardonnay 2013,
Margaret River, Western Australia £11.91 per bottle
GOLD MEDAL WINNING WHITE
(International Wine Challenge Gold Medal 2015)
Stunning, lightly oaked Chardonnay with plenty of flavour but freshness and
balance too. Cries out for your best fish or slow roasted pork.
Code 204526
Organic Rose L’Envolée 2015
Francois Lurton £6.47 per bottle
ORGANIC ROSE
A pure and fresh organic rose from one of France’s most dynamic producers.
Summer in a glass
Code 213000
Sangiovese 2013 ‘Vignetti Crocilla’
Puglia, Southern Italy £5.35 per bottle
BIN END RED
Code 223701
Montepico Rosado 2015
Tempranillo Shiraz,
Vino de Espana £4.40 per bottle
FRESH, VALUE ROSE
Just delicious soft, easy drinking rose from the plains of Spain
A medium bodied and earthy red made from the grape of Chianti –
the Sangiovese. This is a delicious drinkable red with flavours of
thyme and pepper. Perfect for rich tomato based sauces.
Code 249017
Mission VS Merlot 2013,
Hawkes Bay NZ £8.27 per bottle
FRUITY RED, LIMITED PARCEL
Code 808007
Sauvignon Blanc 2015,
‘Noveau Monde’ Foncalieu £4.85 per bottle
NEW WHITE
Fresh as a daisy and full of vibrant, citrusy fruit.
Perfect with some fresh fish or seafood
A superb smooth and fruity red with just a nip of
balancing tannin. Delicious with grilled meats.
ANYONE FOR PIMM’S?
We’ve got 60 FREE kits from Diageo up for grabs to those of you who
want to start your Summer off with a swing. Kits include:
Pimm’s Jugs x5
Pimm’s Stirrers x2
Pimm’s bunting x2
To request your FREE kit please contact
Rachel McCaffrey on 01234 244455 or email [email protected]
22
23
All prices excluding VAT
DEAL No.3
DEAL No.5
BUY 5 CASES
GET A FREE CASE OF KOPPARBERG
Case size 15x500ml. 100 deals available. While stock lasts.
DEAL No.4
BUY ANY 4 CASES OF BULMERS
AND GET 2 umbrellas FREE
Terms and conditions – whilst stock lasts
Bulmers umbrellas A5_C_Wells.indd 1
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14/05/2016 13:46
25
Sol Ice bucket A5_C_Wells_b.pdf
1
14/05/2016
13:44
NE
W
DEAL No.8
REFRESHING JUST
GOT REFRESHED.
BUY 4
CASES
C
M
Y
CM
MY
CY
CMY
•Strikingnewpackaging
launchingSummer2016
K
GET 6
ICE BUCKETS
FREE
•FromtheUK’sNo.1bottled
appleandpearcider*
Terms and conditions
Whilst stocks last
•Supportedwithmulti-million
poundmediacampaign
DEAL No.6
BUY 3 CASES GET ONE
FREE IN JUNE
DEAL No.7
BUY 4 CASES GET ONE
FREE IN JULY
AND AUGUST
*Source: Nielsen Scantrack Total Coverage MAT 27/02/16 / CGA Brand Index MAT 23/01/16
Offer available on cases of Magners 568ml. One deal per customer.
Magners - Charles Wells_Tenanted Advert A4.indd 1
26
Buy ANy 2 X 70CL BottLes
FRoM tHe ABsoLut RANGe
AND Get A FRee pos kit*
SOURCE: CGA TOTAl
On-TRAdE 26.12.2015
kit CoNtAiNs:
1 BaR RuNNER aNd
6 ShOt gLaSSES
DEAL No.9
facebook.com/AbsolutUK
*WhILE StOckS LaSt. VaLId JuLY 2016.
ONE BOttLE PuRchaSEd muSt BE aN aBSOLut fLaVOuR.
23/05/2016 13:47
Absolut
is the No.1
selliNg premium
flAvoured vodkA
iN the uk oN trAde
ENJOY RESPONSIBLY
27
twitter.com/AbsolutUK
DEAL No.X
DEAL No.10
BUY 2 X 70CL
JACK DANIEL’S TENNESSEE HONEY
AND RECEIVE A FREE
TENNESSEE COOLER KIT*
DEAL No.12
© 2016 Jack Daniel’s and Tennessee Honey are registered trademarks. All rights reserved.
FLY STRAIGHT. DRINK RESPONSIBLY.
18+ UK only. Closes 30.06.16. Winner will be drawn at random and notified by
05.07.16. Prizes on offer range from 1 x £10 Spotify voucher to 1x large Jack Daniel’s
bean bag. 1 x prize per winner. Winner must provide photo ID. Please ask at the bar
for full Terms and Conditions. © 2016 Jack Daniel’s and Tennessee Honey are
registered trademarks. All rights reserved.
FLY STRAIGHT. DRINK RESPONSIBLY.
Buy 4x70cl Courvoisier VS
or 2x1.5L Courvoisier VS
and receive a free
Courvoisier optic kit
and 6 x branded
highball glasses
Kit contents:
JACK HONEY HIGHBALL GLASSES X 12
JACK HONEY 1.8L PITCHERS X 3
JACK HONEY BAR RUNNER X 1
JACK HONEY TSHIRTS X 2
TENNESSEE COOLER TABLE TALKERS X 10
TENNESSEE COOLER MENU INSERTS X 20
TENNESSEE COOLER POSTERS X 4
TENNESSEE COOLER COASTERS X 250
PERFECT SERVE FRIDGE CLINGS X 2
* While stocks last
© 2016 Jack Daniel’s and Tennessee Honey are registered trademarks. All rights reserved.
FLY STRAIGHT. DRINK RESPONSIBLY.
DEAL No.X
25ml of Jägermeister contains 0.87 UK units of alcohol. Jägermeister, Jäger and
JULY
*One deal per customer
Jägerbomb are registered trademarks of Mast-Jaegermeister UK Ltd. www.jagermeister.co.uk
DEAL No.11
TRY THE
ROOT56
BUY 4X70CL BOTTLES OF
JÄGERMEISTER & RECEIVE A CASE
OF FEVER TREE GINGER BEER
*Limited to 100 deals and 1 per customer
25ml of Jägermeister contains 0.87 UK units of alcohol. Jägermeister, Jäger and
Jägerbomb are registered trademarks of Mast-Jaegermeister UK Ltd. www.jagermeister.co.uk
28
COURVOISIERUK
@COURVOISIERUK
Only one deal per customer
Maxxium UK Ltd, Maxxium House, Castle Business Park, Stirling, FK9 4RT Tel: 01786 430500
29
DEAL No.13
O
FR
LA
W WEL
AI
AV
O LES
NCHAR
DEAL No.X
M
E
BL
LS
W.E. are Tom Warner and Sion Edwards, best friends, craft distillers and creators of
global award winning hand-crafted artisan gins.
From our 200 year old barn on Falls Farm in Harrington, Northamptonshire, we carefully and lovingly distil a range of fantastically smooth and
aromatic gins using our farm’s natural spring water, grain spirit and home-grown ingredients from our farms in both England and Wales. Each batch is
small, and every single bottle is carefully handcrafted by us, from the filling to the wax seal and label finishing.
HARRINGTON
DRY GIN
HARRINGTON
ELDERFLOWER GIN
Mixer
Premium Indian tonic water.
Mixer
Premium Indian or
Mediterranean tonic water.
Garnish
Any citrus fruit, we like orange.
Garnish
Lemon slice and optional spring
of mint.
HARRINGTON
SLOE GIN
BUY ANY 6 x 70CL FROM THE RANGE
AND RECEIVE A
70CL BACARDÍ
CARTA FUEGO, CARTA ORO OR
OAKHEART FREE
LIVE PASSIONATELY. DRINK RESPONSIBLY
PRODUCED IN PUERTO RICO. © 2016. BACARDÍ, ITS TRADE DRESS AND
THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED
30
VICTORIA’S
RHUBARB GIN
Mixer
Bitter lemon, ginger beer or
prosecco.
Mixer
Premium Indian or
Mediterranean tonic water
or ginger ale.
Garnish
Wedge of lime or a sprig of mint.
WarnerEdwardsDistillery
Garnish
Slice of orange or blood orange.
@warner_edwards
For On-trade queries please contact [email protected]
www.warneredwards.com
31
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Buy
get
DEAL No.14
DEAL No.15
E
E
R
F
ONE
x3
P
AI
Available y
June - Jul
2016
RS
AV
AIL A
BLE
F
O
E
S
A
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*GET1FR
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5
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ER
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12X355
O F TIC KET
S
SEE RED BULL AIR RACE AT ASCOT.
Order your case of Red Bull Energy 250ml or Sugarfree 250ml today for your
chance to see Red Bull Air Race with a friend at Ascot on August 13 2016.
THE MORE YOU BUY THE GREATER YOUR CHANCE SO STOCK UP TODAY.
Buy any 3 Monster cases of 12 x 355ml and receive a free case of 12 x 355ml All CCE cases must be bought in one transaction. Coca-Cola Enterprises,
Enterprises House, Bakers Road, Uxbridge, UB8 1EZ, Great Britain. ©2016 The Coca-Cola Company. Coca-Cola, Coke, Diet Coke and the Coca-Cola
Contour Bottle Symbol are registered trademarks of The Coca-Cola Company. Offer available subject to availability between June and July 2016
32
*Deal runs over June & July. x3 pairs of General Admission tickets available. Every case ordered is an entry into a prize draw to
win one of three pairs of General Admission tickets for Red Bull Air Race 13th August
7599RB_Red Bull Air Race Brochure Ad - Charles Wells.indd 1
33
12/04/2016 09:51
DEAL No.16
DEAL No.17
g
n
i
l
k
Spar
!
y
a
w
a
e
v
i
G
Buy 2
Appletiser
275ml and get
a free case of
Coca-Cola Zero
icon
Boost your drink
sales with the
Premium adult
soft drink
OFFER
AVAILABLE
JUNE JULY
Buy any two cases of 24 x 275ml Appletiser and get Coca Cola Zero Icon 24 x
330ml one case free. All cases must be purchased in one transaction. Available in
participating wholesalers only.
Deliveries from 01/06/16 until 01/07/2016.
Coca-Cola Enterprises, Enterprises House, Bakers Road, Uxbridge UB8 1EZ
Offer available subject to availability between July and September 2016
34
BUY ONE COKE AND
ONE COCA-COLA ZERO
ICON AND RECEIVE A
FREE ICE BUCKET
All CCE cases must be bought in one transaction. Coca-Cola Enterprises, Enterprises House,
Bakers Road, Uxbridge, UB8 1EZ, Great Britain. © 2016 The Coca-Cola Company. All rights
reserved. COCA-COLA, COCA-COLA ZERO and the CONTOUR BOTTLE are registered
trademarks of The Coca Cola Company.
00085 COKE ICON A4 TRADE AD V1.indd 1
35
29/04/2016 11:37
Don’t forget to apply for Eagle Aid...
Don’t forget you can apply for an Eagle Aid donation to top-up your fundraising for
Macmillan or for ANY charity you choose to support. Download your application form
from My Pubhub or email [email protected] and we will send you one!
It
1.
2.
3.
4.
is really easy to get involved and apply for your Eagle Aid donation:
Choose which charity you wish to support – charity/ cause of your choice or Macmillan Cancer Support
Plan and promote your event or fundraising activity
Raise as much money as possible – and have lots of fun when doing so!
Apply for Eagle Aid using the application form available on My Pubhub or in your pack and wait to hear from us
Fundraising on a national or local level its your choice!
...committed to community
or
You can choose to support any local charity
of your choice and then apply for an Eagle Aid
donation for this charity to boost your funds.
We hope the enclosed pack will inspire you
to inspire your community to get involved.
Charles Wells Ltd. has continued its partnership with Macmillan
Cancer Support for another year, with the aim of raising a further
£50,000! This was our first ever charity partnership and in the first
two years, we have already raised a over £100K - which is enough
to fund a Macmillan nurse for two whole years!But we need your
help and continued support. Could your pub join us and help raise
vital funds for a valuable cause?
Charity work is not only rewarding
but beneficial to your business.
te
ia
nt lf
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Diff you
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ise
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Great
PR
...committed to community
...committed to community
36
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M
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al
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So tw cit
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At
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Improve
sales
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Ch cep
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Bu teg es
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Inc
aw rease
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Ma ab ts
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bu ni
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Com irit
sp
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ver
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ng
Inspire your
community and
get involved